Landing Pages

Andrew is the Aussie bloke living in the U.S.
, Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you!ll need a map. They!ve got it. So, sit back and rela", and welcome aboard. This light is bound to Auto#ilot $our %usiness. Andrew McCauley: &n today!s podcast, it!s the great landing page e"pose. MC: Have you picked up our online survival guide yet' (et prepped or the uture o online marketing by going to www.aybguide.com. Andrew McCauley: Hello everybody. This is Andrew )c*auley. +elcome to #odcast ,-.. -.!s episode is all about landing pages. /ow, & know we!ve spoken about landing pages be ore as ar as what!s in them and how to put them together and that sort o thing. %ut, today, we!re going to talk about where on earth can you put landing pages. There are a number o places that you can put them that aren!t 0ust on your website. So, we!re going to talk a little bit about that today. And, o course, & couldn!t do it without the lovely, all the way rom summertime in sunny Sydney, Heather #orter1 Heather Porter: That would be me. Hello Andrew and hello everybody and thanks again or 0oining us. And, as Andrew said, this one!s about landing pages because, yeah, we teach and we!ve talked a lot in the past about what to use in a landing page, but & think a lot o people are still con used on, really, what is a landing page, why do & need it, and like you said, where do & even put it' %ecause & have a website, how does it possibly di er rom that' So, we!re going to share some really good little tips and ideas or you guys on how to use them in your business. Andrew McCauley: +e certainly are, but 2 but but but but but 2 be ore we get on there, we!re going to e"pose our brains 2 the new parts o our brains anyway 2 in what did you learn this week. Heather #orter, what did you learn this week' Heather Porter: +ell, actually, & stumbled upon a blog post which was a good little blog post actually rom a website called 3a4orsocial.com and they interviewed 2 or they 5uickly asked 5uestions, & suppose 2 o -6 di erent marketing e"perts on their avorite plug7ins, +ord#ress plug7ins, and & pretty much heard o all o them they suggested e"cept or one which is called 8ptin)onster. And we have used something called #op7up Domination or a while and some other ones, and what these things are is basically they!re the pop7ups that show up on your website to get somebody to opt7in to your ree item and build your email list, and a lot o them are really ugly, really annoying. #op7up Domination is pretty cool because you can set, you know, timing and when it!s going to actually appear 2 you know, when somebody leaves or what7not. %ut why this thing!s cool is that it has three di erent opt7in orms 2 it has the lightbo" that pops up on the middle o your page; it has one, there!s a bar that pops
Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/53-where-can-you-put-a-landing-page/ Get a copy of our Online Sur i al Guide here: http://aybguide.com www.autopilotyourbusiness.com
up at the bottom o your page; and one that is the bottom right that it sort o scrolls up as somebody!s scrolling down your page. All o them are intuitive so they know when the person needs to see them or when somebody!s leaving your site. And, rom what & can see, they!re beauti ully designed, they have split testing, so it!s all in one place i you want to play around with these pop7ups. Again, it!s 8ptin)onster. They do cost. &t starts at, & think, 9-6.:: to use this one website and it goes up rom there. %ut it!s pretty cool looking. Andrew McCauley: $eah, okay. So, what did you say the cost is' Heather Porter: &t starts at 9-6.:: or one website. And then, i you have more sites you want to put it on, you essentially buy a license in bulk or, you know, more than that, and it goes up rom there. Andrew McCauley: Awesome. So, i you want to have a look at a demo, they have demos on their website' Heather Porter: $eah, cool little demos, and ideas, and a little promo video. So, 8ptin)onster.com. ;ery cool. &!m 5uite impressed by these guys. Andrew McCauley: That!s good. (ood, good, good. Heather Porter: & have a 5uestion or you1 Andrew McCauley: Do you want to know what & learned' Heather Porter: /o, not really. Andrew McCauley: 8kay, all right. Heather Porter: learn' $eah, & do, & do want to know what you learned. +hat did you
Andrew McCauley: +ell, this week, you know, (oogle!s been in the news a little bit. %ut one o the things that & learned this week and a lot o other people learned o icially this week is that something that we!ve been actually promoting to people, and we!ve been telling people to do a certain activity, but now (oogle have come along and said, <+e don!t like it anymore,= so they stopped doing it, and that is guest blog posting or being a guest blog poster on other people!s blogs. /ow, the idea was that you would go and put some great content on somebody else!s site that would give you a link back to your site and (oogle would say, <This link rom this reputable site that you!ve put your article on is good. +e!re going to give your page some (oogle 0uice,= and in search terms that!s basically give them some love and maybe move you up the search results a little bit urther. %ut )att *utts, )att *utts is 2 & don!t know what his title is 2 do you know what his title is' )att *utts rom (oogle' Heather Porter: & 0ust call him )r. (oogle.
Andrew McCauley: )r. (oogle. He basically runs what!s going on over there in (oogle >and, especially in the S?8 part o it 2 the S?8 and the (oogle (adgets and that sort o stu . %ut he basically came out and in no uncertain terms 2 and these are his words 2 he said, <So, stick a ork in it. (uest blogging is done. &t!s 0ust gotten too spammy.= Heather Porter: And let!s clari y what we mean by that, too. So, basically, & mean, & get these all the time 2 &!m sure you do too, Andrew, and your sites, and our business site. +e get people that come into our contact orm and say, <Hey, can & give you an article to put on your website'= Andrew McCauley: $eah. Actually, in his own blog, )att *utts has got an e"ample o a letter that came across his desk. & don!t think this is where he described it, he said something like, <)y name is %lah %lah %lah and & work as a content marketer or a high7end digital marketing agency in name o city. &!ve been promoting high75uality content in selected niches or clients. $adda yadda yadda and here!s what we want you to do.= They!re even willing to pay. Some o these people are willing to pay. & you!ve got a high7tra icked website, they!ve been even willing to pay to put their article on your site. Heather Porter: So, let!s clari y as well that, i you run a community7blog where you actually have authors and pro iles in there then that!s ine. >ike, maga4ines, websites, community blogs 2 that!s cool. &t!s more that i you run a website and you!re a blogger or, you know, you!re primarily the writer on the site, and then you randomly stick in a ew articles, it!s that sort o stu that he!s not liking anymore, or they!re not liking. Andrew McCauley: $ou!ve also got to be care ul though. ?ven the community blogging, the articles have to be very high75uality. They!re not letting you 0ust create one and say, <This is a community. (ive me some links.= Heather Porter: That!s true. Andrew McCauley: So, you!ve got to really be care ul about where you!re putting your articles, too. +e!ve got a community blog site, you know, our 8nline @ootprint maga4ine website where we have a whole range o di erent contributors or our maga4ine. So, we!re also now thinking about how we can make sure that we don!t get (oogle slapped by this little change that!s going on as well. So, that!s what & learned this week 2 that what we teach one week can all change rapidly the week a ter. So, it!s the ever7evolving change o the &nternet and that!s why we!re here1 To keep you guys up7to7date because, you know, we!re here every week, we keep our ingers on the pulse o what!s going on, and what we want to make sure is that you!ve got the right in ormation that!s up7to7date. Heather Porter: Absolutely1 Andrew McCauley: So, keep listening to us1
Heather Porter: $eah. So, you know, older episodes might have some o the same topics. %ut, i we eel that there!s an important need to revisit them, we will because, like Andrew said, it changes. /ow, landing pages, shall we have a little chat' Andrew McCauley: >et!s talk about landing pages. Heather Porter: 8kay. So, the biggest 5uestion & always get is, <&!m con used. & have a website and & have pages in my website. +hat is a landing page' +hy do & need it'= And the easiest way to describe a landing page is, essentially, it is a web page and there!s two versions o it 2 there!s one that!s a sales page so its outcome is to sell something, and there!s one that is an opt7in page 2 some people call them s5uee4e pages 2 which is one outcome and that is to get somebody to give you their email address in e"change or something or ree. Andrew McCauley: $eah. & think landing pages, initially, the idea o the word landing page was a page that somebody lands on when they irst go to your site. So, o ten, when someone types in your U3>, they land on a page 2 sometimes not even your home page. &t!s a page that has one thing to do and it!s to get them to sign up or something. So, that!s their landing page. /ow, the landing page can take, as you said, orms. They can take a sales page orm, they can take an opt7in orm, or a s5uee4e page orm 2 s5uee4e your email address out o you like you!re wringing a lemon. So, that!s what that is. So, & guess the term landing page, we still use it a lot, but it comes rom where do people irst get there when they land on your website. Heather Porter: $eah, and you are in control o that i you!re doing ads and social media posts and all that. $ou!re actually controlling where they go. +e always say, you know, i you!re actually doing content and you!re doing social media, i you!re wanting to control the environment or the communication you!re having with somebody, you will use these landing pages because you!re sending them in a 0ourney with you where that page is a controlled environment. And landing pages, typically, have less navigation on them because you want to have somebody not get con used or distracted in there, and the words and the language on that page is written rom the perspective o the demographic or the target market o the people that you!re trying to get to your page as well. So, why do you need them' %ecause, basically, your website, it is about pages. &t!s blog pages 2 and yes, your blog post can serve almost as landing pages as well because people will ind them o o di erent areas you!re talking about on 2 but it!s sort o an in ormation hub whereas these landing pages sit independently o your site 2 or in your site even, and we!ll talk about that in a second 2 that actually the action moments or the conversion moments, these are where you actually send people to do something with you and take that ne"t step.
Andrew McCauley: $eah. &t!s also a sa ety mechanism, & guess. &magine i you owned a shop 2 brick7and7mortar shop, let!s say you were selling shoes 2 and somebody walks into your shoe shop. They look around, they browse, they walk out the door. +ell, you!ll never know unless you recogni4e them but you never know where they go. They!ll disappear. $ou!ve lost that person orever. +hat a landing page does is basically almost says to the person in your brick7and7mortar store as you walk in the door, <&!m going to give you a ree report on shoes,= or instance. <>et me know who you are so & can go and ollow you again later and connect with you and build a relationship and then ultimately sell you something.= That!s what a landing page does or a visitor to a website. &t gives them that opportunity so you don!t lose them orever. Heather Porter: $eah, it!s like the old <drop your business card in the bowl= concept in a shop sort o thing. $eah, e"actly, well7said. So, now, let!s talk a little bit about places that you can use them and how we!ve been using them in our business. This is kind o a timely thing because where are you going tomorrow, Andrew' Andrew McCauley: +ell, & am going to 2 actually, &!m going out to a number o places but 2 tomorrow morning, we!re going to an e"po, &!m going to an e"po, where we have a booth, a stall at this e"po, and it!s a local business e"po where & live here in #alm Springs and it!s not a massive e"po. &t!s 5uite small as ar as e"pos goes. %ut it!s a local event and &!m helping them get involved, build this e"po up or them as well in the last couple o months. So, we!ve got a stall there, but one o the things that we noticed that a lot o e"pos don!t do is collect names and addresses very well, and i they collect it, it usually goes in a bo", the bo" gets put aside, collects dust, and there you go. There!s your opt7ins, you know, basically, sitting in a bo" somewhere months and months later. So, tomorrow, we!re going to an e"po. So, we!re doing a couple o things. 8ne o them is we!ve got the ability or people to sign up to our A$% (uide 2 aybguide.com in case you haven!t done it yet, get there and do it1 So, all we want to do is get people to sign up or our guide so, when they come and speak to us at the booth, we can 0ust say, <$ou know, we!ve got a guide or you. &t!s an online survival guide. *heck it out. Here are the options or you.= And we!re going to do that a couple o di erent ways. 8ne is it!s online. So, we!ve got a usual website but &!m going to have an i#ad there so people can sign up or it. Heather Porter: And this is the landing page you!re talking about, too. Andrew McCauley: $eah, this is the landing page. So, they can sign up or it there with my i#ad. They can navigate to it on their smartphone as well. The other thing that we!re doing also is we!re getting them to te"t their number in. & te"t the number with their name and email address and, essentially, they!re signing up via mobile. /ow, they!re not looking at a page when they!re doing this. They!re 0ust using the phone company!s, you know, back7end, basically. They!re typing a
number in and sending me a te"t, and this in turn will send them the right in ormation. So, we!re using landing pages as not only a physical log like a digital page on a website but we!re also using it as a number, as a te"t. Heather Porter: $eah, and it!s sort o the same ollow7up se5uence. So, we!re printing that on 2 & know you have lyers. +e have it on a big banner, aybguide.com. +e have it, like you suggested, you have an i#ad that!s going to be there that!s already pulled up to that page, the landing page, that!s literally our video, a couple o bullet points o what they get, and then a 5uick little orm where they can enter their details. So, not once did we even have our main website even open or we!re not even talking about our main website there, are we' Andrew McCauley: /ot at all. +e!ve got it on a small ooter on the lyer and a ooter on the banner that we!ve got. There!s a si"7 oot banner. %ut, ultimately, our main aim tomorrow at the e"po is to get people to sign up to our guide because, here!s the thing, we only have a visibility with them or a couple o hours. &t!s not a long e"po; it!s a short one, it!s a morning e"po. So, they!ll come along and, once the e"po!s over, & won!t see them again 2 possibly a lot o them &!ll never see again. So, & want to make sure that &!m giving them something while & can, while it!s hot. And this is what you want to think aboutA how do & give them something in the moment' And this is what we!re doing, that!s why we!re doing that tomorrow. Heather Porter: So, here!s another, & guess, part o that. So, we!re talking about how we!re using it. /ow, we!ve been bringing up aybguide.com and some o you might be thinking, <+ell, do & have to buy a domain or every single time that & need a landing page' And do & have to build up a ull website' Do & have to install +ord#ress' This is getting really complicated and di icult.= The answer is no, you do not, and this is what!s so great about how you use these tools. %asically, we bought the domain aybguide.com and you do the same. +e recommend getting a short U3>, short domain that can correspond with what you!re giving away. And, in hosting, most o us that have websites and hosting have something called a * #anel which is 0ust simply kind o a ancy back7end o your site and you can actually do domain redirects in there so, literally, what you!re saying is that, <& & buy this domain, & want it to redirect to a page that!s actually in my website.= So, you don!t have this cra4y long domain. So, picture this. & Andrew!s there at the e"po and he!s like, <8h, all you have to go to is Autopilot$our%usiness.comB(et7$our7< $ou know, you get the story, right' Andrew McCauley: +ay too long, way too long. Heather Porter: $ou can!t do it. $ou can!t print that on materials. & mean, we can!t. A lot o the stu that we talk to you guys about on this podcast, we are using. >ike, we have aybpodcast.com. +e have a range o these little, you know, domains and we actually redirect all o them into, primarily, other websites that e"ist already and
we!re 0ust using that mechanism o making it easy to talk about and also to direct people to. Andrew McCauley: $eah, de initely. And, as you said, even on that banner, we didn!t want to put a long convoluted U3> on that banner so it!s nice and short. <(o to aybguide.com= and people can access it there. Heather Porter: $eah. So, it!s a good idea. & recommend this or every business owner, actually. & think that whatever you!re developing as your signature sort o opt7 in, the main thing that people are going to get to start to get more in ormation rom you, get a U3>, get that domain or that and actually go and do redirecting. Cust do a help ticket with your hosting company and say, <& have another domain. How do & redirect it'= and they!ll pretty much do it or you or tell you how or they!ll have help desks, things like that. Andrew McCauley: $es, very good. Awesome. Heather Porter: So, the ne"t thing that is, &!m sure you!re listening, thinking, <$eah, that!s great.= So, now we!re talking about kind o where we can use them and i & get this U3>. So, you have this U3> that!s redirecting. $ou also don!t want the page to 0ust look like another page on your website. So, what & mean by that is most +ord#ress themes and designs, no matter what you do when you!re adding content, you!ll have this same menu up at the top, the same sidebar, the same look and eel, and you still can!t really get your page to look like a landing page. +e have two really ama4ing tools that we use. Actually, they!re plug7ins. $ou actually add them into your main website as a +ord#ress plug7in and it allows you to have a completely di erent looking environment on any U3> o your choice. So, let!s talk a little bit about the tools that we love, shall we' Andrew McCauley: All right. So, the irst one &!ll talk about is >ead #ages. /ow, >ead #ages is one that has been around or a couple o years now but it!s 0ust growing and growing. &n act, the company o >ead #ages, they have thousands and thousands o clients. &n act, they get two 2 & only heard this the other day, too 2 they get two million opt7ins a month through this system, through the various companies that are out there. Two million which is 0ust huge. Two million opt7ins a month. And they do a lot o testing. They do a lot o split testing. /ow, what they!ve done is they!ve created a series o templates and there!s probably around about .: or 6:, maybe -: templates now, that they have tested, people have created or them and let them use these templates. %ut they are tried and tested templates that are converting very, very well. And, i you!re a member o >ead #ages, then you get to use these templates. %asically, there!s not a lot you have to change because they have tested the colors, the headings, the onts 2 all sort o aspects o the landing page which we!ve spoken about on another podcast. They!ve tested all o this already. So, you basically plug and play your in ormation and your images and your code or your opt7in orm and you!ve got a landing page up and running very, very 5uickly. /ow that we!ve been using >ead #ages or a while, we can pump out a landing page within minutes.
Heather Porter: $ou know what & like about it is the sorting eature where you can go in, like, it has basically a menu and you can choose <& want to do a webinar landing page= where people sign up or a webinar, <& want to do an opt7in,= <& want to do a sales page.= & mean, there!s so many o them, even a <*oming Soon= page. $ou can then go in by topic o what you actually are creating a page or and then you can sort by highest converting page at that time. So, like Andrew!s saying, there!s load o people using this system so you can actually ind out which template is even working best. /o second guessing; you already know it!s going to work so you 0ust take that and you plug in your own colors and in ormation and then o you go. Andrew McCauley: $eah, &!m going to add something. & you are really boot7 strapped, cash7strapped, you don!t want to go and buy a domain like Heather was 0ust talking about, or you!re thinking, <$ou know, that!s going to be way too technical,= >ead #ages will even host your page or you. So, that means that you build a landing page or yoursel and they will put it on a U3> 2 it!ll be at leadpages.net U3> 2 but they will give you a U3> that you can actually start directing tra ic to instantly. &t!s one o those things that, you know, i you don!t have a website right now and you!re thinking about getting a website, you want to start building your list as soon as you can. Don!t wait. Don!t wait or your web master to come and build your website because that could be si" months down the track. $ou want to start building a list right now and >ead #ages lets you do that instantly 2 without even having a website. Heather Porter: $eah, that!s a good point. Actually, a 5uick 5uestion on that, because this!ll help people out, &!m sure. So, they!re going to give you a huge long U3> as well which is like leadpages.netByournamesomethingelseBblahblahblah. So, there!s things called %itlys. How do those work, Andrew' How do you create one o those' Andrew McCauley: 8kay. So, a %itly, you go to a website called %itly and it basically says, <+ell, what is the U3> that you want to shorten'= so you copy the long convoluted U3> you!ve got rom >ead #ages and you paste it into a little bo" on the %itly website and you click on <(et my new U3>= and it gives you about an eight7 letter, & think it!s an eight character shortened U3> so it!s nice and short. And then, you can even modi y that so that it represents something that you do. @or instance, i you went to %itlyBA$%(uide, you would see that we!ve created a guide that!s a short link or us to send people to our A$% (uide. So, you can create or customi4e the little %itly U3>. So, all o a sudden, your name could be at the end o a %itly i no one else has taken that be ore. Heather Porter: So, you!re using this ree %itly tool, you!re also using this >ead #ages plat orm be ore you even have a website and you could technically be building a list. Andrew McCauley: Totally. Heather Porter: +hat!s cool about it is it hooks up with all the di erent email plat orms 2 all o them 2 very easily. $ou know, D::AEEA-F unclearG, 8 iceAutopilot, and @usion 2 all o them 2 and you 0ust basically create your little list and you!re away.
/ow, they start at 9.H.:: per month, the >ead #ages program does, and it!s well worth the money because you have the working templates, you can do testing in them, they!re so easy to use 2 anybody can use them. So, it!s a great tool. 8h, one more thing too. >iterally, it says, <8nce you build a page, where do you want to publish it'= and that!s when it gives you the opportunity o saying, <+e want >ead #ages to host it. +e want to put it in our +ord#ress website,= and there!s even an option to publish it in @acebook. So, you can 0ust click #ublish to @acebook and it says, <+hich @acebook page'= you tell it and it automatically publishes the page inside an app underneath your @acebook cover and your business page which is pretty cool so now suddenly you have a page in @acebook as well. Andrew McCauley: Super power ul. $eah, super power ul. Heather Porter: &t is. Andrew McCauley: So, i you!re thinking about starting a business or a website, you!re not sure i the market is there, set yoursel up a little landing page, give away some sort o opt7in, run a couple o ads to it, and see i people are buying it. & there!s a hungry need or it then you start your business. & no one wants it, then maybe you think about whether you need to start that business or not. Heather Porter: /ow, it!s great tool and it does have its limitations as ar as design and look and eel so we also use another one that is de initely way more advanced but also gives you more options as ar as design goes. And which one is that one' Andrew McCauley: That is called 8ptimi4e#ress 2 8ptimi4e#ress E.: actually, the second version. &t!s been out or about si" months, & guess, now 2 the second version 2 and it!s a great tool as well. As you said, it gives you a lot more le"ibility in design i you want to do that sort o stu , i you!re into design. %ut it also creates membership sites and launch unnels and almost pretty much ull blog sites as well. &!ve used that a number o times to create membership sites. &t!s very 5uick and looks good 2 nice and clean as well. %ut it also can create sales pages, landing pages, and thank7you pages as well. Heather Porter: And same thing like >ead #ages, you can use it as a plug7in where you can have certain pages in your website 0ust designed in the 8ptimi4e#ress layout so you keep your main theme separate 2 your main look and eel 2 and then you have certain individual pages that are designed in 8ptimi4e#ress using their sort o landing page ormula that they have. So, two great tools. 8ptimi4e#ress starts at 9IH.:: one7o as a starting point and that!s per ect or 0ust anybody that has, you know, a small business or 0ust one website. &t!s a great way to start. /ow, another thing & wanted to talk about too is we!ve talked about using these little U3>s and using the domains at e"pos, but online, where can you actually use landing pages both in your site and e"ternally' How do you get tra ic into it'
So, one thing & wanted to say, and we!ve done is, on our website, we have speci ic pages in our site, even located in accessible rom our main menu under Services where you can go look at our web hosting packages. %asically, when you see web hosting under Services, you click on that, it takes you to a sales page. So, now you!re removed rom our main website and now you!re in a sales page environment where we!re 0ust ocused on talking to you about our package. So, you can create these pages and link them into your main menu o your site as well. /ow, what about tra ic' +hat are some great places you can use them e"ternally' How do you get tra ic to these' Andrew McCauley: +ell, & mean, you can put landing pages and opt7in bo"es inside $ouTube videos now. Heather Porter: $es. Andrew McCauley: $ouTube videos on your website. So, i you!ve got a $ouTube video that plays on your website 2 and it doesn!t even have to be your video, by the way. >et!s say that you!ve got the most popular video in your industry 2 someone!s done a nice 0ob and they put some really cool in ormation and graphics behind it and it!s got some great music 2 and you want to use that on your website, you can do that because it!s a $ouTube video, but you can also insert opt7in bo"es over the top. $ou can have them pop up at the start or at the end so that you!re collecting names and addresses rom other people!s content as well. How cool is that' Heather Porter: &t!s great. And what we!ve also done is, on our blog posts, you can, underneath your blog post, have a little banner designed that is 0ust a little graphic that links to your landing page. So, at the bottom o the blog post or article or whatever page on your site, you can say, <Do you like this'= <Do you want more o this'= <(et your ree guide1= or whatever it is you want to say in your business, and then that banner that is linkable to your landing page. So, somebody!s reading your blog, they like it, they!re at the end o it, and then you!re giving them the ne"t step which is to get more in ormation rom you. So, you can do that. $ou know, we use it loads o times in our social media posts so we!re constantly re erring to everything that we o er using the link to our landing page. So, we never send people to our home page ever anymore. &t!s always <>ook at this blog post= or <>ook at this opt7in page= or whatever and we!re using these U3>s interchangeably across our tweets and @acebook and you name it. Andrew McCauley: $es, yes, but here!s the one thing we!re not doing is we!re not selling, this is not all we do, that would be probably one every ten posts that we do socially is that we!re directing people to this so 0ust keep that in mind that we!re not 0ust pushing people to that sort o stu . +e!re actually giving a lot o value7added content through our social posts, irst and oremost. And then, as an added thing down the track, maybe every ten tweets or so, ten posts, ten status updates, we!re putting in something that gives them also value but it!s also 0ust subtly redirecting them to a page where they could potentially opt7in as well.
Heather Porter: That!s a great point, yeah. These are not spam tools. This is something you want go light7handed with, you know' $ou mi" them in and amongst every other thing that you do which is good value. 8ne other thing too & wanted to say is that you can technically have these pages be completely hidden, o course, because, i it!s not linked to your menu in your website, no one actually knows it!s there until you talk about it so you can have many versions and variations o this. Say you want to do a special in your business at a certain e"po and you want to give something away at that e"po, or maybe you!re doing an event and you want to give a certain event package together, you can have do4ens and do4ens o these pages behind the scenes and you 0ust keep a spreadsheet handy o all the di erent U3>s you have and they!re hidden rom the public!s eye and you 0ust use them in the environment that makes the most sense. Andrew McCauley: $es, e"cellent. $ou know, & think that!s a pretty good wrap7up o landing pages 2 where you can put them. +hat!s happening with landing pages these days, they!re being used everywhere that they!re now getting more and more e"citing to look at. & was only doing some research the other day about some old7 style landing pages and, oh, god, they were cringy. Heather Porter: The really long narrow. Andrew McCauley: Actually, & was looking at some old ones that had the, you know, the cut7out dotted lines around a bo"' &t was like, <8h, wow1 That is so old.= So, now they!re becoming really sophisticated, they!re becoming smart, and still though, the in ormation 2 the less is more option 2 is still the better one because, the more in ormation you!re asking rom people on an opt7in bo", the less likely they are to actually opt7in. So, 0ust keep that in mind when you!re creating your landing pages as well. Heather Porter: $eah, absolutely. Andrew McCauley: So, how do people ind out more about what we do' +e!ve got our ;&# >ounge up and running. Heather Porter: +e do. +e!re loving that, yeah1 This is a little thing that we do 2 not so little, really 2 but we do loads o tutorials in there, we have a private @acebook group, and we have members in there that we!re really having a lot o un time with. +e teach content and social media and, you know, tra ic strategies. $eah. So, i you want to check it out, come and hang out with us in our lounge, ayblounge.com is where you do that. Andrew McCauley: That!s a redirected U3>. *heck out how that works. Heather Porter: $es, and we were mentioning A$% (uide earlier as well. & you want to see the main place we send people, aybguide.com is the place, and you can also see how that redirects. Cust watch what happens in the U3> bar in your browser and you!ll see how that actually works.
Andrew McCauley: $es, yes, all right. +ell, en0oy the summer in Sydney town. &!m o to the e"po and & might give a report ne"t week on how that went. Heather Porter: $eah, good. That would be good, all right. Andrew McCauley: All right, take care. +e!ll see you. Talk to you later. Heather Porter: Talk soon, guys. %uh7bye. MC: )ake sure to grab out ree business automation guide now and get access to other special bonuses. Head on over to A$% podcast dot com. All passengers and cabin crew should now be seated with their seatbelt securely astened. >adies and gentlemen, this is the irst o icer speaking. 8n behal o your captains Andrew )c*auley and Heather #orter, we would like to thank you or taking the 0ourney with us to Autopilot $our %usiness. $ou are now closer to putting your own business on auto7pilot using the &nternet. 8 course, i you would like to rack up some re5uent lyer points, visit our website www.Auto#ilot$our%usiness.com or check us out on @acebook at @acebook.comBAutopilot$our%usiness. These re5uent lyer points are totally useless but the in ormation is gold. Until we ly again, happy travels1

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