SWOT of Titan Strength The varied offerings to diverse segments with a clear cut positioning.

The quality of watches is impressive. Innovation is core to its strategy. Good retail network Excellent customer service. Weaknesses Waterproof watches not a part of its kitty Rural India does not form a su stantial part of customer ase.(65% Rural Area of India) !ids are fascinated with mo ile phones rather than watches and incidentally" they show the time. Opportunities #nder$penetrated market for watches as only %&' (approximately) of Indian population possesses watches. Watches positioned as a fashion wear rather than *ust utility products. With a changing consumer attitude" people like to possess multiple watches for different occasions and events. +uge market in the exchange usiness. Introducing waterproof watches. Rural market may e tapped. Threats ,rom competitors $ -apanese$ .iti/en" .asio 0wiss$ Rolex" 1mega" Rado" Tissot" Tag +eur" etc. .hinese watches #norgani/ed sector2 Grey market. 3o ile phones and wall clocks are a su stitute to watches. The fashion trend keeps on changing

0W1T of Timex Strength

4ower costs lead to higher profits for Timex Group. 5 low cost leader can undercut rivals on... #nique products help distinguish Timex Group from competitors. Timex Group can charge higher prices... 5 strong rand name is a ma*or strength of Timex Group. This gives Timex Group the a ility to charge... Weakness

5 lack of proprietary technology and patents can hurt Timex Group6s a ility to compete against... 5 weak supply chain can delay the arrival of products to Timex Group6s customers. #nnecessary delays... Weak customer service hurts Timex Group6s reputation and causes customers to flee to competitors. Opportunities Greater innovation can help Timex Group to produce unique products and services that meet customer6s... 7ew services help Timex Group to etter meet their 7ew technology helps Timex Group to etter meet their customer6s needs with new and improved... 7ew markets allow Timex Group to expand their usiness and diversify their portfolio of products and... Threats International competitors are numerous and difficult to com at" ecause they can have many... International markets offer Timex Group new opportunities to expand the usiness and increase...

89:iscuss ;orter6s ,ive ,orces 3odel to analy/e the competitive environment of an industry.

Porter's i!e or"es #odel

Threat of new entrants to a market <argaining power of suppliers <argaining power of customers (= uyers>) Threat of su stitute products :egree of competitive rivalry

Threat of ne$ entrants to an industr%

If new entrants move into an industry they will gain market share ? rivalry will intensify The position of existing firms is stronger if there are &arriers to entering the market If &arriers to entr% are low then the threat of new entrants will e high" and vice versa <arriers to entry are" therefore" very important in determining the threat of new entrants. 5n industry can have one or more arriers

'argaining po$er of suppliers

If a firm6s suppliers have argaining power they will9 Exercise that power 0ell their products at a higher price 0quee/e industry profits

'argaining po$er of "usto(ers

;owerful customers are a le to exert pressure to drive down prices" or increase the required quality for the same price" and therefore reduce profits in an industry. 5 great example in the #! currently is the dominant grocery supermarkets which are a le exert great power over supply firms.

Threat of su&stitute produ"ts

5 su stitute product can e regarded as something that meets the same need 0u stitute products are produced in a different industry @ ut crucially satisfy the same customer need. If there are many credi le su stitutes to a firm6s product" they will limit the price that can e charged and will reduce industry profits. 5s an example" consider the many su stitutes that consumers now have to uying a newspaper for their news9

)egree of "o(petiti!e ri!alr%

If there is intense rivalry in an industry" it will encourage usinesses to engage in ;rice wars (competitive price reductions)" Investment in innovation ? new products Intensive promotion (sales promotion and higher spending on advertising) 5l these activities are likely to increase costs and lower profits.

Titan and Ti(e* Strategies

1ver 5ll 0trategies

5ttri ute ;ositioning 0trategies #ser ;ositioning 0trategies <enefit ;ositioning 0trategies .ompetitor ;ositioning 0trategies 8uality and price ;ositioning 0trategies

89:efine and differentiate ,actor).

etween !0, (!ey 0uccess ,actor) and .0, (.ritical 0uccess

ke% su""ess fa"tors

)efinition
The com ination of important facts that is required in order to accomplish one or more desira le usiness goals

+*a(ples of ke% su""ess fa"tors

0trategic 3arket 0egmentation #nderstand .ompetitor6s 0trengths and Weaknesses Respond to .ustomer6s 7eeds and Wants Efficiencies Through E$.ommerce2Technology Relia le :elivery 0trong 0ervice 0olid 0ales and 0upport 0taff Reduces .osts" 1perates 4ean #tili/e Employees 0trategically

"riti"al su""ess fa"tors

)efinition
4imited num er of characteristics" conditions" or varia les that have a direct and serious impact on the effectiveness" efficiency" and via ility of an organi/ation" program" or pro*ect

89<ased on the a ove analysis highlight the salient features of the alliance and causes of split. 0alient ,eatures9 +uge Retail 7etwork :istri ution .hanel

:ew to this Timex sales grew from A.B million watches in the first year to two million in CDDE.Titan Retail network provide important role to esta lish a well knw rand in india.

0plit causes -oint venture with didn6t last longer due to different management approaches. Tata" as known is a slow ? steady player wherein Timex was seen an aggressive partner. It was later reali/ed y Tata management that Timex is actually eating Titan6s own share. Which can e termed as un$intentional canni ali/ation of successful rands.

,istori"all% 'a"kground

TitanTitan industries is the world6s sixth largest wrist watch manufacturer and Indian6s leading producer of watches under various famous rand names with E&'market share in India currently. ,ounded in CAFG

-oint venture etween Tata Group and Tamil 7adu Industrial :evelopment .orporation ;ortfolio includes Watches "5ccessories and -ewelry in oth .ontemporary and traditional :esigns. Ti(e*,or over C&A years" it provides innovative" well$ designed and relia le timepieces with style among its fashion" 0ports and outdoor lines and has sold more than one$ illion watches. 1ne of the largest watch makers in the" world the Timex group companies market glo al rand including Timex" Hersace"Halentino" guess"3arc"Ecko and opex. Timex having &.AAA employees" sold in more than CAA countries and it has manufacturing and distri ution facilities in IA .ountries. Timex manufactures G;0 ena led Watches" heart rate monitor exercise watches and similar tech devise