Marketing plan a template

A marketing plan is a tool that helps and forces you to think in a structured way how you will market and sell your products and services. When you write down your plans they tend to be more real and fit for use. You find: 1. Action plan for sales- and marketing activities In this template you must write how you will manage the marketing in your business month by month. You might have an underlying description of the activities on another sheet of paper. When all the months are filled in you will have a good view of how you promote your business. 2. Calendar that shows what and when the activities will take place This template focuses on what you want to do and when you will do it. It always helps to put dates on the activities if you want to get it done. When filled out you can overview if you have the resources to e ecute your plans. If your marketing plan is not too comple you might do with the action plan and leave out the calendar.

Example:
Action plan for sales- and marketing activities 2!!" Example from a wholesale #$siness in decorative art and kitchen $tensils
Month (an$ar% Activit% we will implement ! "efore the end of #anuary a meeting with one of the larges retailer of decorative art and kitchen utensils chains must be set up in order to establish a $hop!in!$hop concept. ! %pdate web site &every month' ! ,articipate in the national decorative art and kitchen utensils trade fair. $ales pitch ordered and manned. ! At the sales pitch: -.ive us your business card and participate in competition and receive /ewsletter0 ! 1stablish two home parties where our kitchen utensils and 2i3ay4s food meets ! All contacts from the trade fair must be contacted and meetings must be set up. .oal: 56 7 will buy from us ! %pdate web site ! /ewsletter module must be bought for our web site and e isting customers uploaded to newsletter database if we get their permission. ! %pdate web site ! ,: articles are sent to provincial news papers and maga;ines about our new gourmet kitchen knife series ! <ollow up on ,: articles call the news papers and maga;ines ! %pdate web site ! .o through costumer database and find costumers what have bought for under 956 >. +ontact them for more sales or remove them from database. .oal: ?o not waste time on -time robbers0 ! Arrange photo shooting for new catalogue ! %pdate web site ! +oncept for 0/ew Year gifts0 is investigated focus on local businesses 1 &eadline ()*)
'esponsi#le

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! /ew Year and +hristmas sales are prepared. ! /ewsletter about /ew year and +hristmas sales is sent to costumers ! %pdate web site ! %pdate web site ! ,: articles are send to national maga;ines about our new gourmet kitchen knife series ! <ollow up on ,: articles call the maga;ines ! %pdate web site ! Analy;e the effect of the /ewsletter. +an we do better and create e tra salesB ! Analy;e web site. Cow many visitorsB What do the readB ?o they purchase products or sign up for /ewsletterB ! %pdate web site ! /ewsletter about /ew year and +hristmas sales is send to costumers ! %pdate web site ! ,repare catalogue for 866D ! ,repare trade fair 866D ! %pdate web site ! +atalogue for 866D ready for print ! %pdate web site

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Calendar that shows what and when the activities will take place 2!!" Example from a wholesale #$siness in decorative art and kitchen $tensils
Activities $hop in $hop Trade fair 866A Come ,arty <ollow up on trade fair ,hotographer contact ,: articles to local news paper <ollow up on articles .o through database ,lan /ew Year and +hristmas Web site update Analy;e /ewsletter and web site $end out /ewsletter +atalogue 866D (an E E. )e# E E. E Mar Apr Ma% E E E E E E E E E E E E E E E E E E E E E E E E E E E E E E ($ne ($l% A$g. *ep. +ct. ,ov. &ec.

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Action plan for sales- and marketing activities 2!!x

Month (an$ar% )e#r$ar% March April Ma% ($ne ($l% A$g$st *eptem#er +cto#er ,ovem#er &ecem#er Activit% we will implement: ! ! yyy ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! &eadline
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Calendar that shows what and when the activities will take place 2!!x
Activities (an. )e#. Mar. Apr. Ma% ($ne ($l% A$g. *ep. +ct. ,ov. &ec.

Comments:

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