Running head: BUSN311 - Quantitative Methods and Analysis

Unit 3 Survey Sample Size Type your Name Here American InterContinental University

Running head: BUSN311 - Quantitative Methods and Analysis Abstract

This paper describes the different types of surveys. This paper analyzes the number of people who participated in the sample compared to the number in the population. Also it provides the discussion how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group. Keywords: survey, gallup, sample

Introduction

Running head: BUSN311 - Quantitative Methods and Analysis

Poll and surveys results provide a quantified information on a limited range of problems. Poll and surveys results can process information and statistical methods to disseminate the results to all consumers. Polls and surveys help understand the company or brand, identify the main problems and so on. Entertainment Survey Harris Interactive conducted an entertainment survey among over 2,000 US adults to determine the Best-Groomed Female Celebrity of 2011. The U.S. population is 313,232,044. Thus the survey participated 0.0007% of the U.S. population. The results are listed below. According to Harris Interactive: Jennifer Aniston came out on top with 29 percent of U.S. adults voting for her. Angelina Jolie came in second with only 15 percent of U.S. adults naming her as most well-groomed . Beyonce (13%), Mila Kunis (10%) and Sofia Vergara (8%) round out the top five Best-Groomed Female Celebrities (Business Wire, 2011). This sample of respondents was enough to get an idea about the preferences in body waxing and reveal that "body hair maintenance and removal is a necessity to being considered well groomed". This survey describes attitude of the U.S. population to new products in the beauty industry. This survey helps to identify that now U.S. residents are not attracted by dangerous style of Angelina Jolie and prefer spontaneity Jennifer Aniston. Entertainment survey is a reliable method for the study of consumer preferences. Entertainment Survey is suitable for European Wax Center as it helps in study of consumers (the definition of a portrait and description of the behavior of consumers, the study of consumer attitudes to goods provided European Wax Center). Entertainment survey also can increase the prominence of European Wax Center. Political Survey

Running head: BUSN311 - Quantitative Methods and Analysis

Gallup conducted a case study among over 400,000 US adults to determine some of the social and socio-psychological differences between Republicans and Democrats. The U.S. population is 313,232,044. Thus the survey participated 0.127% of the U.S. population. Based on these interviews, Gallup found that Republicans have less than the Democrats, health problems and health insurance. Gallup stated that: The 89% of Republicans who have health insurance, for example, contrasts with 84.7% of Democrats and 78.3% of independents. Similarly, while 13.9% of Republicans said they lack money at times to pay for healthcare or medicine, more Democrats (19.6%) and independents (21.2%) said the same (Gallup, 2012). Republicans are less concerned about the consequences of the financial crisis. The Republicans have more money than the Democrats. This pattern is observed in the United States over recent decades. Political survey is useful tool for political parties because it helps to understand the change of voters commitment. Political parties can use these changes in the position of their campaigns. It helps to get some economic benefit. General Survey Gallup conducted a Gallup Poll Daily tracking survey among 319,751 respondents to determine the economic, racial, and political diversity within Muslim American groups. The U.S. population is 313,232,044. Thus the survey participated 0.102% of U.S. residents. The role of Muslims in American life is one of the most relevant in the context of contemporary religious situation in the United States. American society has stereotypes about the religious behavior of Catholics and Muslims. Americans assume that Muslims are more religious than Catholics, and they have more active religious behavior. These considerations lead to the conclusion that the allegedly inevitable civilizational conflict between Catholics and Muslims in the United States. Nevertheless Gallup stated that: When asked about religious service attendance, 41% of

Running head: BUSN311 - Quantitative Methods and Analysis

Muslim Americans say they go to their place of worship at least once a week, which is similar to what Protestant Americans (41%) report and slightly higher than what Catholic Americans (37%) report (Gallup, 2009). Careful general planning will help to create a solution that allows each company or media group to analyze the survey data. Most effective are the surveys that provide timely and relevant information. Overview Entertainment survey, political survey and general survey could be an effective way to gather relevant information for each company. In this situation, political survey and general survey had about the same total sample so we can say that they are equally effective. In general we can say that general survey appears to be the most valid. Entertainment survey was less useful because the survey is not based on a probability sample and therefore no estimate of theoretical sampling. Creating an effective survey requires the right tools, a thorough plan and a harmonious blend of science and art. Application: Copy of Survey

Running head: BUSN311 - Quantitative Methods and Analysis

Application: Results - Chart 1

This survey included 20 respondents. Half of them would prefer Windows, and the second half prefer Mac OS. Application: Results - Chart 2

In the most cases (45%) people prefer the computer for entertainment and Internet use. Application: Results - Chart 3

Running head: BUSN311 - Quantitative Methods and Analysis

Most people (60%) spend at the computer all day, about 8 hours or more. Application: Surveys and Business The results obtained from the use of the survey can be used to identify ways to improve advertisement campaigns. Conclusion Poll and surveys help to obtain a deep, detailed information about the subject of the research. Poll and surveys results focus on statistical measurements. Also poll and surveys results are based on the understanding, explanation and interpretation of empirical data and are the source of speculation and productive ideas.

References

Running head: BUSN311 - Quantitative Methods and Analysis

Business Wire (2011). Jennifer Aniston Edges out Angelina Jolie as Best-Groomed Female Celebrity of 2011. Retrieved from: http://www.businesswire.com/news/home/

20111214006218/en/Jennifer-Aniston-Edges-Angelina-Jolie-Best-Groomed-Female Gallup Survey (2009). Muslim Americans: A National Portrait. Retrieved from: http:// www.gallup.com/se/ms/153572/REPORT-Muslim-Americans-National-Portrait.aspx Gallup Wellbeing (2012). Republicans Have Greater Access to Basic Necessities. Retrieved from: necessities.aspx http://www.gallup.com/poll/157010/republicans-greater-access-basic-