Channel Marketing Budget: Personnel (% of Total Sales)

CHANNEL MARKETING BUDGET
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Total
750
200
500
1,500
1,200
1,500
1,500
1,800
2,000
2,000
2,000
2,000
16,950
110%
110%
110%
110%
110%
110%
110%
110%
85%
85%
85%
85%
25.00
25.00
25.00
25.00
25.00
25.00
25.00
25.00
25.00
25.00
25.00
25.00
0.75
0.20
0.50
1.50
1.20
1.50
1.50
1.80
2.00
2.00
2.00
2.00
16.95
Personnel Total $(000)
25.75
25.20
25.50
26.50
26.20
26.50
26.50
26.80
27.00
27.00
27.00
27.00
316.95
DIRECT MARKETING (% OF TOTAL SALES)
100%
100%
75%
40%
33%
25%
20%
10%
5%
5%
5%
5%
100%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
1.5
1.5
1.5
1.5
1.5
1.5
1.5
1.5
1.5
1.5
1.5
19.50
25
10
25
10
25
10
25
10
25
10
25
10
210.00
0.75
0.10
0.19
0.30
0.20
0.19
0.15
0.09
0.05
0.05
0.05
0.05
2.16
25
10
25
10
25
10
25
10
25
10
25
10
210.00
53.75
21.60
51.69
21.80
51.70
21.69
51.65
21.59
51.55
21.55
51.55
21.55
441.66
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
Rate
ANTICIPATED SALES TOTAL $(000)

PERSONNEL (% OF TOTAL SALES)
Human Resources - Headcount
Human Resources - Cost

Commission
0.10%
Telemarketing (% of Direct Sales)

Infrastructure Support
Commission
0.10%
Training
Telemarketing Total $(000)

Internet Marketing (% of Direct Sales)
Website Development (one-time cost)
500
Hosting
10
Support & Maintenance
25
Internet Marketing Total $(000)
300.00
3.00
500.00
10
10
10
10
10
10
10
10
10
10
10
120.00
25
50.00
535.25
10.25
10.25
10.25
10.25
10.25
10.25
10.25
10.25
10.25
35.25
10.25
673.00
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
12,000.00
250
3,000.00
Direct Mail (% of Direct Sales)

Human Resources - Cost
0.00
Material
250
250
250
250
250
250
250
250
250
250
250
Direct Mail Total $(000)
Postage
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00
1,250.00 15,000.00
Direct Marketing Total $(000)
1,839.00
1,281.85
1,311.94
1,282.05
1,311.95
1,281.94
1,311.90
1,281.84
1,311.80
1,281.80
1,336.80
1,281.80 16,114.66
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
50
50
50
50
50
50
50
50
50
50
50
50
600.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
3,000.00
AGENT/BROKER (% OF TOTAL SALES)

Communication
Training
Promotions
10%
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
7,200.00
Discounts
10.00%
7.50
2.00
5.00
15.00
12.00
15.00
15.00
18.00
20.00
20.00
20.00
20.00
169.50
Commission (% of Agent's Sales)
10.00%
7.50
2.00
5.00
15.00
12.00
15.00
15.00
18.00
20.00
20.00
20.00
20.00
169.50
915.00
904.00
910.00
930.00
924.00
930.00
930.00
936.00
940.00
940.00
940.00
0%
0%
0%
0%
0%
15%
20%
40%
40%
40%
40%
50
50
50
50
50
50
50
50
50
50
50
50
600.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
3,000.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
7,200.00
33.75
45
108
120
120
120
120
666.75
900.00
900.00
900.00
900.00
900.00
933.75
945.00
1,008.00
1,020.00
1,020.00
1,020.00
Agent/Broker Total $(000)

DISTRIBUTORS (% OF TOTAL SALES)
Communication
Training
Promotions
Commission/Discounts (% of Distributors' Sales)
Distributor Total $(000)
15.00%
Page 1 of 2
940.00 11,139.00
40%
1,020.00 11,466.75
Rate
RETAILER (% OF TOTAL SALES)

Communication
Training
Promotions
Commission/Discounts (% of Retail Sales)
Retailer Total $(000)
10.00%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
0%
0%
25%
60%
67%
60%
60%
50%
30%
30%
30%
30%
Total
50
50
50
50
50
50
50
50
50
50
50
50
600.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
3,000.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
600.00
7,200.00
12.5
90
80.4
90
90
90
60
60
60
60
692.90
900.00
900.00
912.50
990.00
980.40
990.00
990.00
990.00
960.00
960.00
960.00
960.00 11,492.90
CUSTOMER ACQUISITION & RETENTION (CAR)

Human Resources
Communications
50
50
50
50
50
50
50
50
50
50
50
50
600.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
3,000.00
600
7,200.00
Promotions/Coupons
600
600
600
600
600
600
600
600
600
600
600
CAR Total $(000)
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00 10,800.00
OTHER EXPENSES
Travel
Infrastructure (computer, telephone, etc.)
Channel Support
Other Expenses Total $(000)
TOTAL MARKETING BUDGET:
50
50
50
50
50
50
50
50
50
50
50
50
600.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
250.00
3,000.00
600
7,200.00
600
600
600
600
600
600
600
600
600
600
600
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00
900.00 10,800.00
6,379.75 5,811.05 5,859.94 5,928.55 5,942.55 5,962.19 6,003.40 6,042.64 6,058.80 6,028.80 6,083.80 6,028.80 72,130.26
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Channel Marketing Budget: Personnel (% of Total Sales)

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Channel Marketing Budget: Personnel (% of Total Sales)

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CHANNEL MARKETING BUDGET

Personnel Total $(000)

DIRECT MARKETING (% OF TOTAL SALES)

ANTICIPATED SALES TOTAL $(000)

Human Resources - Cost

Telemarketing (% of Direct Sales)

Telemarketing Total $(000)

Website Development (one-time cost)

Support & Maintenance

Internet Marketing Total $(000)

Direct Mail (% of Direct Sales)

Direct Mail Total $(000)

Direct Marketing Total $(000)

AGENT/BROKER (% OF TOTAL SALES)

Commission (% of Agent's Sales)

Agent/Broker Total $(000)

Distributor Total $(000)

RETAILER (% OF TOTAL SALES)

Retailer Total $(000)

CUSTOMER ACQUISITION & RETENTION (CAR)

CAR Total $(000)

Other Expenses Total $(000)

TOTAL MARKETING BUDGET:

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