Escolar Documentos
Profissional Documentos
Cultura Documentos
Laboratory learnings | The Himba Gladiator | Franois Pienaar | FIFA/Coca-Cola World Ranking |
Mystery solved
May 2010
11 STARS
FOR HEALTH
Footballers get involved
www.sony.com/football
3 FIFA WORLD I MAY 2010
We show the positive
and wide-ranging
effect that the power
of football can have
on society.
Dear members of the FIFA family,
More than 130,000 tickets were sold in the rst 36 hours of the
fth and nal ticket sales phase for the 2010 FIFA World Cup.
This impressive total shows that people in South Africa prefer
to buy tickets in cash at the ofcial sales outlets than buy them
online by credit card. The launch of this fth phase signalled a
rush to grab the remaining tickets and there has been a palpable
sense of excitement among the hordes of people queuing up
outside the sales outlets as they look forward to the tournament.
FIFA hit the headlines a few weeks ago thanks to the release
of a completely different set of gures, namely our annual
Financial Report. The report revealed that, despite economically
challenging times, FIFA had for the rst time succeeded in
increasing revenue to more than a billion US dollars in 2009. I
am happy that we will be able to share this positive result with
the associations and confederations by providing them with
additional nancial support.
As you can see, thanks to our well-thought-out nance policy,
FIFA is in a comfortable position. And I can assure you that we
will continue to full our responsibility towards the associations
and support them in their football development activities in the
future, too.
We must work together to strengthen the foundations of our
game by protecting the values with which football enriches our
society. In this months issue, you will nd out more about the
positive and wide-ranging effect that the power of football can
have on society. The pages that follow look into the topics of
health, social development and the coming together of different
cultures and show how football can help to build a better future.
I am sure that we will continue to do so with great success.
Joseph S. Blatter, FIFA President
EDITORIAL
4 FIFA WORLD I MAY 2010
ERIKSSONS ELEPHANTS
Former England and Mexico coach Sven-
Gran Eriksson received a late call-up
to the 2010 FIFA World Cup when he
was named as the new coach of Cte
dIvoire in late March. The 62-year-old
Swede replaces Bosnian trainer Vahid
Halilhodi who steered the African side
to World Cup qualication last year but
was released from his contract in February
following the Elephants quarter-nal exit
from the Africa Cup of Nations. Eriksson
will now be aiming for a third successive
run to the World Cup quarter-nals or
beyond having reached the last eight
with England in both 2002 and 2006. Cte
dIvoire have been drawn into Group G for
the tournament in South Africa, where
they are due to face Brazil, Portugal and
Korea DPR.
TICKET FRENZY
The fth and nal ticketing sales phase
for the 2010 FIFA World Cup got under
way in April, with South African fans
in particular showing huge interest in
attending matches. The fth phase was the
rst one in which tickets could be bought
directly over the counter, an innovation
which was eagerly accepted by thousands
of supporters in the host country. More
than 130,000 tickets had been sold within
36 hours of the sales window opening,
with some fans waiting in line over 20
hours before the ticket outlets opened
their doors. For more on the nal sales
phase, see page 12.
CHAIR OF LEARNING
FIFA President Joseph S. Blatter accepted an
important new role in March as co-chair of
the 1GOAL campaign aimed at championing
global education. The honour was bestowed
upon the FIFA President after a meeting with
Her Majesty Queen Rania Al Abdullah of
Jordan, the co-founder and global co-chair
of 1GOAL, who invited Blatter to join her
in spearheading the campaign. In accepting
the honour, the FIFA President pledged to
make education for all a key aspect of the
2010 FIFA World Cups legacy. The campaign
encourages football fans across the world to
sign a virtual petition at the 1GOAL website
calling for the provision of school places for
the 72 million children still denied access to
basic education.
MATCH-FIXING VERDICT
The Court of Arbitration for Sport (CAS)
issued its rst-ever decision in relation
to match-xing in April, when it upheld
the eight-year ban imposed by UEFA on
Macedonian club FK Pobeda. Sports
highest court said it was satised that the
evidence brought by European footballs
governing body against the side was
sufcient to justify the ban from all UEFA
competitions. The court also conrmed a
life ban on exercising any football-related
activities against club president Aleksandar
AROUND
THE
WORLD
Zabrcanec. UEFAs ban of former team
captain Nikolce Zdraveski was, however,
overturned by the court for a lack of
evidence. The sanctions all related to a
2004 UEFA Champions League qualifying
match between Pobeda and Armenian
team FC Pyunik.
MAGICAL MESSI
FIFA World Player of the Year Lionel Messi
demonstrated his devastating skills once
again in April as he all but single-handedly
booked a place in the UEFA Champions
League semi-nals for reigning European
champions FC Barcelona ring in all
four goals in a 4-1 crushing of English
side Arsenal, to complete a 6-3 aggregate
quarter-nal victory. Messis rst-ever
four-goal haul followed on from three
hat tricks already this year, and secured
Baras third consecutive appearance in
the semi-nals of Europes most prestigious
club competition. As FIFA World went to
print, the Spanish side were due to face
two-time European champions Inter Milan
for a place in the tournament nal, with
Bayern Munich and Olympique Lyonnais
contesting the other semi-nal.
5
38
6
47
12
FIFA WORLD I MAY 2010
6
HAMBURG,
KARLSRUHE, ROME,
HERZOGENAURACH
Striking images from the
world of football
12
QUEUEING UP
Huge demand for FIFA World
Cup tickets in South Africa
15
3D DETAILS
FIFA World Cup goes
three-dimensional
18
MUSICAL LAUNCH
Interview with a Legend
22
HOPE FOR GHANA
Work starts on new centre
30
THE 11 FOR
HEALTH
Football stars back new FIFA
health programme
38
SOCCER SCIENCE
What football can learn from
the lab
42
THE HIMBA
GLADIATOR
A woman making her mark
in Namibia
46
RAINBOW WARRIOR
Rugby star Franois Pienaar
on 1995 and 2010
58
ASSOCIATIONS
The latest news from our
members
60
MENS RANKING
Spain on top, Portugal on
the march
62
REFEREEING TEST
Your call
64
FIFA ARCHIVE
Mystery of Giants Causeway
solved
VIEW NEWS FOCUS SUMMARY
INSIDE
THIS
ISSUE
6 FIFA WORLD I MAY 2010
NO, PLEASE DONT
Thomas Scheuring of German fourth-division outt VfR Aalen begs the referee for
mercy, but all to no avail.
VIEW
7 FIFA WORLD I VIEW
SYNCHRONISED
Peer Kluge of Schalke 04 and Marcell Jansen of Hamburg SV in perfect athletic harmony.
8 FIFA WORLD I MAY 2010
EYE TO EYE
Stefan Radu (Lazio) and Mirko Vucinic (AS Roma)
9 FIFA WORLD I VIEW
SIDE BY SIDE
South African international Matthew Booth alongside
a statue of adidas founder Adi Dassler
10 FIFA WORLD I MAY 2010
LETTERS TO FIFA
A selection of comments from the FIFA World and FIFA.com mailbags
April issue
Let us hear your views, either on what you
have read in FIFA World, or in regard to
anything else in the world of international
football. You can contact us via e-mail at
feedback-faworld@fa.org or by writing to
FIFA World, FIFA-Strasse 20,
P.O. Box, CH-8044, Zurich, Switzerland.
I like the decision to keep (goal-line)
technology out of the game. Baseball
is also a sport that only uses the refs to
determine ball or strike. The referees
are a big part of the game and it should
be kept that way. I would, however, like
to see an extra ref near the goals to
have a better judgment on whether or
not the ball passed the line.
FIFA.com user (USA)
I totally agree with the decision. It
wont create classes among people
with one group, the elites who can
afford the technology and the other
group who cannot even dream of
having a real ball. Football is beautiful
as it is. Lets have equality between
people like me playing on the dusty
streets and those playing on a modern
pitch.
Jasiri (Tanzania)
It is undoubtedly a sport that relies on
human nature, which is what keeps
the game exciting, unexpected and
unpredictable. It develops a trust in
human abilities and it also forces the
players to put their all into putting the
ball in the back of the net and not just
relying on the uke of an automated
instrument deciding whether is was a
goal or not. Unlike in other sports, you
have to actually put in effort to get
results.
FIFA.com user (USA)
I disagree with this decision because
there are still many mistakes being
made by football referees and they
clearly need the help of technology to
ensure that the rules are observed on
the pitch and maintain fair play for all
teams and at all levels. Imagine what
would happen in a World Cup nal if
the referee allows a decisive goal which
should not have been given. It would
be totally unfair.
FIFA.com user (Argentina)
I am in favour of keeping football
human and this decision will help to
maintain the charm of the game. I also
believe it is a good decision to look
at increasing the duties of the fourth
ofcial, who could be used to support
the referee and cast an extra pair of
eyes on the pitch.
FIFA.com user (Algeria)
100-DAY COUNTDOWN
South Africa is one of the best
organisers in the world. I am a hundred
percent condent that the World Cup
will be well organised and a great
success. South Africans and the African
continent at large, let us show the
world that we can do it! Ke Nako! And
the best of luck to all of the teams.
Ken (Botswana)
To the rest of the world ... we are ready
to open our arms wide and welcome
you in a true African way, and show
you our ubuntu (humanity).
FIFA.com user (South Africa)
I want to welcome all fans intending
to support their teams in South Africa
in 2010. Just follow normal tourist
precautions and you will be ne.
Prakash (South Africa)
100-day countdown | Securing the FIFA World Cup | Nurturing grassroots |
Medical legacy | Festival hopefuls | Women in demand | Team workshop |
South Africas wild side | Behind the World Ranking | An Olympic punch
April 2010
KEEPING
FOOTBALL
HUMAN
The argument against technology
11 FIFA WORLD I MAY 2010
MAGIC FORMULA
Football is increasingly becoming a science. More on page 38.
FRAUEN POWER
I have only really been interested in
womens football for the last three
years and have already seen it growing
in popularity a great deal in France
during this time. The women players
know how to combine competitiveness
with spectacle, and they often seem to
have more interesting personalities than
in the mens game, where so many
players are starting to look and sound
alike. Womens football is a sport with
its own style and charm.
Jay (France)
I am optimistic for the future, because
women already get plenty of attention
from men simply because they are
women! Almost from birth, men are
naturally drawn to look at women.
Second only to that natural instinct
is their urge to watch football! Now
that the women are also playing
football, that raises the prospect of lots
of emotion and great sport. As the
interest in womens football rises, the
next important step will be to ensure
that there are equal conditions in the
professional game for both genders.
FIFA.com user (Mexico)
Unfortunately, my country is not yet
taking womens football as seriously as
they appear to be doing in Germany.
This is a shame because we have a lot
of talented, brave players who certainly
have my respect. These pioneering
players must remain proud, because
they will serve as an example to the
youngsters who follow them.
FIFA.com user (Honduras)
12
O
FIFA WORLD I MAY 2010
NEWS
THE TICKETS
HAVE ARRIVED
As soon as the nal sales phase for 2010 FIFA World Cup South
Africa tickets was launched, huge queues began to form.
Since 15 April, South African fans have
nally been able to get their hands on their
2010 FIFA World Cup South Africa tickets
as they are now available over the counter.
This additional purchase option, which is
much more familiar to South Africans, has
led to a huge rush for the remaining tickets.
The launch of the fth and nal sales
phase for the approximately 500,000
tickets still available saw the start of over-
the-counter sales in the new World Cup
ticketing centres in the nine host cities. Fans
in South Africa no longer need a credit card
or internet access to buy tickets, as instead
they can now pay in cash. The vast majority
of people in South Africa are not familiar
with the process of paying by credit card
or over the internet.
FIFA has also assigned more seats to
category four, which is reserved for South
African residents as the ticket prices are
considerably lower than in the other
categories. By taking this step, FIFA aims
to ensure that as many South Africans
as possible are able to full their dream
of seeing at least one World Cup game
in person.
For this last phase, we have made a big
effort to assist football fans by introducing
various additional means to purchase a
ticket, stressed FIFA Secretary General
Jrme Valcke. We are committed to
facilitating the process for all fans and
giving them this last chance to attend the
matches and experience the excitement of
this rst World Cup in Africa.
As a result, fans have been ocking
to points of sale all around the country,
with huge queues forming outside. More
than 130,000 tickets were sold within
the rst 36 hours of this fth and nal
sales phase. Thousands of people queued
outside the points of sale for up to 20
hours, spending the night wrapped up in
blankets or perched upon fold-up chairs.
Others whiled away the time and kept
warm by playing football.
This is a one-off opportunity, the World
Cup will only be here once, said a beaming
Mzukisi, a 27-year-old from Cape Town.
Meanwhile, a 19-year-old graphic designer
from Johannesburg could not hide his joy
at securing one of the nal few tickets for
the opening match between South Africa
and Mexico, shouting Its a dream come
true! over and over again.
The 11 ticketing centres in the host
cities are open every day from 09.00 to
18.00 local time, and around 600 FNB
TICKET
INFORMATION
O Venue
O Match number
O Match data
O Seat category
O Kick-off time
O Price (ZAR or USD)
O Match xture
O Name of ticket applicant
O Colour sector (arrow
indicates the color sector)
O Seat location (indicates gate/
entrance/turnstile, tier block,
row and seat number)
S
o
u
th
A
fric
a
vs
M
e
x
ic
o
M
atch 1 - O
pening C
erem
ony 14:00
11/06/2010 - Kick Off 16:00
Soccer City Stadium
Johannesburg
Danny Jordaan
1400089101
C
ategory 4 - ZA
R
490
Turnstile
1
5
-1
7
Block
2
8
8
Block
N
Block
3
3
1/288/N/33
24/03/10 12:18
012000000001000003
000000000000000000000003
1/288/N/33 24/03/10 12:18
Entrance
X
MATCH
1
O
O
O
O
O
O
O
O
O
branches will also be open all across the
country to allow fans to buy tickets. Once
they have paid, fans can collect their
tickets immediately by presenting their
conrmation at one of the FIFA ticketing
centres or at a Shoprite/Checkers point
of sale.
As this edition of FIFA World went to
press, 29 of the 64 matches had already
sold out and more than 2.3 million of the
approximately three million tickets had
been sold. South African residents had
purchased most of the tickets, whereas the
highest number of orders from abroad had
been received from the USA, the United
Kingdom, Germany and Australia.
Overall, ticket orders have been received
from 150 different countries, which indi-
cates that this summers festival of football
will be just as international, colourful and
vibrant as everyone, particularly South
Africans, had hoped. The tickets have nally arrived, much to the delight of these fans in Bloemfontein.
14 FIFA WORLD I MAY 2010
Football has become the fundamental instrument for the development work of
hundreds of social organisations and local communities across the globe. With
its unique appeal and core values that reach across generations and cultures,
football ofers common ground for engaging in a wide range of social and
human development activities.
That is why FIFA and streetfootballworld have created the Football for Hope
movement, focusing on football as the central tool in the areas of Health
Promotion, Peacebuilding, Childrens Rights & Education, Anti-Discrimination &
Social Integration and the Environment.
With this movement, FIFA aims to use football as a positive force for change to
build a better future.
Football for Hope
FIFA's commitment to building a better future
15 FIFA WORLD I NEWS
3D DETAILS
UNVEILED
At a press conference held in London at
the prestigious British Academy of Film &
Television Arts on 8 April, FIFAs Director
of Television, Niclas Ericson, revealed the
line-up of matches due to be produced
and broadcast in 3D, marking the dawn
of a new FIFA World Cup viewing
experience.
In total, 25 of this years 64 FIFA World
Cup matches will be shown in 3D (see
list). Fans wearing special glasses will be
able to follow the action live in cinemas
and at public viewing events or, in some
cases, in their own living rooms. ESPN
in the United States and Sogecable in
Spain were the rst two broadcasters
signing up to broadcast matches in 3D to
home viewers with the necessary receiver
equipment. When it comes to the cinemas,
FIFAs appointed agents Aruna Media will
oversee distribution to theatres in more
than 25 countries.
While live 3D broadcasting in particular is
still in its infancy, FIFAs Director of Television
said that world footballs governing body
was keen to play a trail-blazing role in this
exciting eld.
For FIFA the project had to be done
well or not at all, Ericson told the April
media conference. In our planning we had
to respect the existing relationships with
our Broadcast Partners but, together with
FIFA and Ofcial Partner Sony have presented
details of their pioneering project to broadcast live
3D matches from the 2010 FIFA World Cup.
by Fraser Peett, London
our experienced Partner Sony, we are now
able to bring this added dimension to the
viewing of our most prized event. In 2010,
we will not be able to show every match
in 3D to every viewer in every country,
but we have already signalled our intent
to expand this project for Brazil in 2014.
Sonys technical and creative excellence
in this new eld was showcased at the
press conference as journalists were invited
to put on their 3D glasses and watch
edited highlights from last years FIFA
Confederations Cup semi-nal between
Brazil and South Africa lmed using four
dedicated stereoscopic cameras. For the
2010 FIFA World Cup, FIFA and Sony
Fans will be able to watch the FIFA World Cup in 3D for the rst time.
17 FIFA WORLD I NEWS
will add seven such cameras to the regular
camera set-up in ve World Cup stadiums
(Johannesburgs Soccer City and Ellis Park
Stadium, the Green Point Stadium in Cape
Town, Port Elizabeths Nelson Mandela Bay
Stadium and the Durban Stadium).
We have taken a fully integrated
approach to ensure technical excellence
from the cameras and broadcast to the
nal delivery, explained David Bush of
Sony Corporation. This new 3D viewing
experience is a breakthrough in technology
that can be compared with the first
international broadcast in colour of the
FIFA World Cup in Mexico in 1970.
The production of the TV feed will be
overseen by FIFAs appointed production
company HBS whose director of
production, Peter Angell, also attended
the London press conference.
Angell said that the tests carried out
during the FIFA Confederations Cup had
shown that the best positions for the
additional seven 3D cameras would be at
pitch-side, or a little higher. This brings
one closest to the players and provides the
audience with the strongest 3D experience.
During the testing, we also found that the
viewing experience was much more intense
than in 2D and that cutting between too
many cameras was disorientating. Its a
more personal, almost indulgent, way of
watching football, Angell explained.
For those unable to watch in 3D at
home, in the cinema or at a public viewing
event, Sony will offer a fourth option with
the release of the ofcial 3D FIFA World
Cup lm on Blu-ray Disc soon after the
end of the tournament. People will also
have the chance to try out the 3D viewing
experience by watching special trailers
being shown in more than 4,000 Sony
stores worldwide.
While only a few million people will
get to experience a live game via the
3D broadcast compared to the billions
who will see it in the traditional way, it is
clearly a coup for both FIFA and Sony to
have realised this project so rapidly at the
worlds largest sporting event. Added to
the uniqueness of the 2010 FIFA World
Cup being hosted for the rst time in
Africa, this signals the determination of the
two partners to bring people around the
world as close as possible to the amazing
experience of the FIFA World Cup.
3D IN 2010
TRYING ON THE SPECS
There used be two types of football fans those who went to the stadium
and those who stayed home and watched it with their mates on TV.
Those who made the journey always had the best time ever. And of
course, they had the bragging rights when they got home Yes, it must
have looked good on TV, but to be honest, you really had to be there! For
those who stayed at home, the experience was about getting a party going
around the game, friends in, drink and food in, TV in the corner up nice and
loud. The commentators would bring you the feeling of being in the stadium
but they were always narrating knowing that the audience were far away from
the game and needing help to see the whole story of the match.
But, as the April press conference in London clearly demonstrated, this year
a small but growing number of TV viewers will experience the FIFA World
Cup in a manner that can best be likened to teleportation. Pulling on their
special 3D glasses they will be taken from anywhere in the world directly to
the stadiums of South Africa.
And it is not just the immediate sensation of being shoulder-to-shoulder
with the players, seeing the sweat and the mud ying at you, that sets the 3D
experience apart from conventional viewing. In 2D, you feel passive, simply
following the ball as it travels across the at screen. In 3D, it is more about
looking around, appreciating the skill of the players off the ball, understanding
the depth and the angles involved, anticipating the play and sensing the
opportunities. It is a different and richer experience. Watch a whole game like
this and your respect for the craft of football will go up massively.
3D will not of course replace the valuable prose of the ne writers who
will enhance, embellish and romance the story for the reader via the written
media, nor will it devalue the communal spirit of being next to other fans in
the stadium or at a public viewing event. What it will do, however, is bring
the armchair viewer closer than ever to the live experience.
There may be only a few million lucky viewers this summer, but based upon
what was showcased in April, they could almost be included in the ofcial
gure of fans who came to the stadiums to watch the games. And if the
technology catches on as fast as many in the industry expect, by the 2014
FIFA World Cup in Brazil, more than a billion fans all over the world may
be able to claim that they were there.
The 25 matches being lmed in 3D:
1. 11 June RSA v MEX
2. 12 June ARG v NGA
3. 13 June GER v AUS
4. 14 June NED v DEN
5. 15 June BRA v PRK
6. 16 June ESP v SUI
7. 17 June ARG v KOR
8. 18 June SVN v USA
9. 19 June NED v JPN
10. 20 June BRA v CIV
11. 21 June ESP v HON
12. 22 June NGA v KOR
13. 23 June GHA v GER
14. 24 June SVK v ITA
15. 25 June POR v BRA
16. 27 June 1
st
B v 2
nd
A
17. 28 June 1
st
E v 2
nd
F
18. 28 June 1
st
G v 2
nd
H
19. 2 July Quarter-nal match
20. 3 July Quarter-nal match
21. 3 July Quarter-nal match
22. 6 July Semi-nal
23. 7 July Semi-nal
24. 10 July 3
rd
place match
25. 11 July Final
David Bush, Marketing Director of Sony
Europe Hiroko Saito, Sony Deputy General
Manager of Global Sponsorships Niclas
Ericson, FIFA Director of TV
18 FIFA WORLD I MAY 2010
TALKING
TO A LEGEND
FIFA World: J ohn, what made you
want to participate in the official
Kick-Off Celebration Concert of the
2010 FIFA World Cup?
John Legend: I wanted to be involved
because I love South Africa and
the FIFA World Cup is a great
platform and opportunity
for the country to shine
and send positive
messages around
the world. I have
seen many times
how football-crazy
South Africans
are and this event
means a lot for
the people and
the country.
When I was
asked if I wanted
to participate in
the 2010 Kick-Off
Celebration Concert,
I didnt hesitate for a
second and accepted
with great joy.
Have you performed
in South Africa already
and what was your
experience?
Yes, I have been to and performed four
times in South Africa and each time it
was a great experience. The country
is so diverse in terms of its nature, its
culture and also its people. But the
music brings people together and I enjoy
the music in this country as well as the
fantastic people coming to my concerts.
I think that some of my best friends are
in South Africa. No, I dont think it, I am
sure of it.
Do you see similarities between
music and sport in terms of the
effect both have on people?
Yes, absolutely. And this is what makes
this FIFA World Cup concert even more
attractive. Both sport and music are
universal. They create emotions and
unite people. It doesnt matter what
colour you are, what language you
speak or what religion you follow. In
sports and in music you nd and share
a common passion and if you bring
both elements together, you create even
more emotions and even more people
will come together united. Football
in particular attracts people from all
around the world and encourages
dialogue between them. Even in
America all eyes will be on South Africa
and the World Cup in 2010.
John Legend, the American recording artist, musician, actor and recipient of six
Grammy Awards, is one of the stars and performing artists set to take part in
the ofcial Kick-Off Celebration Concert in Johannesburg on the eve of the
2010 FIFA World Cup. Having already performed at the 2007 Live Earth
concert in London and the 2008 Peace One Day concert, Legend spoke to FIFA
World about his reasons for joining the 2010 line-up.
19 FIFA WORLD I NEWS
Tell us about your own Show me
campaign.
I started the campaign in 2008 to
support sustainable development as
part of the United Nations Millennium
Development Goals. I was inspired
by Professor Jeff Sachs of Columbia
Universitys Earth Institute with whom
I visited a Millennium Village in Ghana.
I saw how little is needed to improve
peoples lives and decided to support
this great initiative. I adopted a village in
Tanzania and have used the campaign
to raise money to support the village
with agriculture education, clean
drinking water, medicine and bed
nets as well as schools and teachers,
and lunches for the schoolchildren.
Everybody should get access to these
basic human rights and have a chance
to live a life in dignity. Its especially
about empowerment. The people in the
village should get the tools they need
to transform their lives. And maybe
then, one day, we can break the cycle
of poverty.
What are your hopes for the 2010
FIFA World Cup?
I am condent that the event is going
to be a big success for South Africa
and that the people and the country
will benet in the long term. And even
if some small issues arise, I am sure
everyone will nally see that these
people can organise an event of this
magnitude. They can be proud of
hosting the FIFA World Cup, just as I
am proud to be involved in its Ofcial
Kick-Off Celebration Concert.
The inaugural FIFA World Cup Kick-Off
Celebration Concert is shaping up to be the
greatest entertainment show yet to be staged
in Africa, featuring performances from famous
South African and African artists and major
international musicians, as well as appear-
ances by football legends past and present, and
celebrities from other elds. This historic music
event, scheduled to begin at 20.00 local time
(GMT+2) on 10 June, will take place in front of a
packed-out stadium of 30,000 concert-goers as
well as being broadcast to hundreds of millions
more worldwide.
Acts such as BLK JKS, The Parlotones and Vusi
Mahlasela will provide plenty of local avour
alongside a host of other South African stars
who will be revealed shortly. Shakira, Alicia Keys,
Amadou & Mariam, Anglique Kidjo, Black Eyed
Peas, John Legend, Juanes, Tinariwen and Vieux
Farka Tour are among the international artists
who will take to the stage at Orlando Stadium
in Soweto on the eve of the opening match of
the 2010 FIFA World Cup.
Sport and music both transcend all cultural,
language and geographic boundaries, and with
this World Cup kick-off concert, the organisers
intend to spread a message of unity and joy,
setting the stage for the success and character
of the FIFA World Cup. Events that take place
off the pitch will play a particularly crucial role,
STARS LINE UP FOR KICK-OFF
and will depend to a large extent on incredibly
talented South African and African musicians.
The FIFA World Cup will provide an excellent
platform for these artists.
All net proceeds from the concert will be
donated to 20 Centres for 2010, the Ofcial
Campaign of the 2010 FIFA World Cup, whose
aim is to achieve positive social change through
football by building 20 African centres offering
education and healthcare services as well as
football training to disadvantaged communities.
Tickets for the concert can be purchased either
online at www.computicket.com or by telephone
on +27 (0) 83 915 8000.
Tinariwen the Tuareg musicians from Mali have already won a host of awards.
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21 FIFA WORLD I NEWS
FIFA SECRETARY GENERAL
Dear friends of football,
With less than a month to go until South
Africa and Mexico kick off the 2010 FIFA
World Cup at Soccer City in Johannesburg,
now is the time for actions rather than
words. Six years on from the FIFA Executive
Committees historic decision in May 2004 to
appoint South Africa as hosts, the moment
has nally come for Africas World Cup.
The launch of over-the-counter ticket
sales in South Africa in April put aside any
remaining doubts that the matches would
have a denite local avour and character. The
scathing claims that South African fans would
be a rarity in stadiums were dispelled once
and for all as their overwhelming enthusiasm
and fervour produced sensational sights and
lengthy queues in all nine Host Cities. Within
hours, thousands of tickets were snapped up
and more and more matches soon sold out.
Some observers went as far as to compare the
extraordinary frenzy generated to the scenes
that accompanied South Africas rst multi-
racial democratic elections in April 1994. In
short, we can be sure that the South African
people will embrace the event and make it
an unprecedented celebration of the game.
While there is no question that the FIFA
World Cup is at the forefront of everyones
mind, it is important not to forget that 2010
is also a very big year for womens football.
And there will be no time for us to sit back
and relax once victory celebrations at Soccer
City come to an end on 11 July because just
two days later, our U-20 Womens World Cup
will kick off in the German city of Bochum.
The womens game is going from strength
to strength and associations around the globe
are working hard to promote its growth and
development as is underlined by the report
from Namibia in this issue of FIFA World. Our
two youth events this year the FIFA U-20
Womens World Cup in Germany and the
FIFA U-17 Womens World Cup in Trinidad &
Tobago will provide a taste of what lies in
store in 2011, when our German friends will
host the FIFA Womens World Cup. We have
high hopes that the tournament will provide
new momentum for womens football to raise
its prole and participation levels. Having
triumphed in the last two Womens World
Cups and with an impressive track record
at youth and senior level on the continental
and world stage, the German national team
has a proven pedigree in womens football.
This success has inspired growing interest
from fans, for example, live TV coverage in
Germany of the FIFA Womens
World Cup nal in 2007 drew
an impressive audience of 12
million viewers. Furthermore,
the nation has an established
12-team national league at
the tip of a strong pyramid
of regional competitions,
and matches are attracting
increasing crowds.
Buoyed by these successes,
the German organisers are
already working extremely
hard to optimise the impact
of the tournament. We are
condent that our combined
efforts will reap handsome
rewards for the future of
womens football. Not only
increasing on the 26 million
women and girls already
playing football (according to
the Big Count survey in 2006),
but also swelling the numbers of spectators
and encouraging commercial investment.
But rst up is South Africa Africas moment
to shine and for us all to celebrate.
Jrme Valcke
22 22 FIFA WORLD I MAY 2010
REACHING FOR
THE STARS
By Mike Geddes, Johannesburg
The Football for Hope movement took a
big step forward in Ghana in early March
this year, as land was secured to build the
countrys rst Football for Hope Centre,
one of 20 to be constructed across Africa
as part of the social legacy of the 2010 FIFA
World Cup. As the ofcial campaign of
FIFAs agship competition, 20 Centres for
2010 aims to address local social challenges
in disadvantaged areas by building facilities
that will improve education and health
services for young people. The rst of the
20 centres was opened by FIFA President
Joseph S. Blatter in Cape Town, South
Africa in December 2009, and the next six
centres are currently under construction in
Namibia, Lesotho, Rwanda, Kenya, Mali
and now in Ghana in the historical city of
Cape Coast.
The selection of Cape Coast, also known
locally as Oguaa, is a signicant one. The
city is home to a number of prestigious
Ghanaian academic institutions such as
Mfantsipim, Ghanas rst-ever secondary
school, which donated the land for the
new Football for Hope Centre.
It was at Mfantsipim that a young Ko
Annan honed the leadership skills that
helped him to one day become one of
the worlds foremost international leaders,
most famously in his role as United Nations
Secretary General. The school has also
produced a number of other successful
Ghanaian leaders, including Kodwo
Morgan, national director of Play Soccer,
the organisation that has been selected as
host for the new centre.
When children come to Play Soccer,
they are drawn to the game, but our job
is to make sure that while they play theyre
learning something more for their lives
how to be hygienic, to be healthy at home,
to resolve their conicts, Morgan told
FIFA World. Parents come up to me and
say things like before, my son was lazy,
but now he wakes up early, he is careful
about the water he drinks, he washes his
hands. Some parents wish their children
could stay with us forever!
Valuable messages
Play Soccer uses football to teach children
valuable messages about health, hygiene
and life skills and has been a member
of Football for Hope, the movement led
by FIFA and streetfootballworld, since
2007. The organisation was established
in Ghana in 2001 and now operates in
12 sites across the country. At their Cape
Coast site roughly 100 children per week
attend the sessions and follow the 48-
week curriculum. Most of the children,
aged between five and 15, are from
disadvantaged, low-income families.
In a typical session the boys and girls
that attend might learn lessons on peer
Construction work is soon to begin on Ghanas Football for Hope
Centre. Aptly located in a part of the country already famed for its
academic and sporting achievements, the centre is intended to inspire a
new generation of Ghanaian leaders.
23 23 FIFA WORLD I NEWS
pressure, risky sexual behaviour, and
healthy eating, in between participating
in exciting football drills. The Football
for Hope Centre in Ghana will help Play
Soccer to deliver these programmes by
providing top-class sporting facilities as
well as buildings for education and health
services.
The centre is being designed by a rm of
local architects who will use an innovative
blend of traditional and modern materials,
including bamboo and shipping containers,
in the construction of the facility. When
complete, the centre will offer facilities for
IT learning, journalism and media training,
counselling and referral and community
events as well as a brand new articial
turf football pitch for delivering Play
Soccers key programmes.
As well as its renowned academic
reputation, Cape Coast is also steeped
in the history of Ghanaian football, with
the rst ofcial Ghanaian team being
established there in 1903. With such a
pedigree in both education and football,
it is seen as a tting location for the
Football for Hope Centre, which will use
the countrys passion for the game to help
educate the next generation of Ghanaian
leaders.
Continental legacy
Having a Football for Hope Centre in
Ghana shows that the 2010 FIFA World Cup
will leave a legacy for the whole continent,
not just South Africa, says Anthony Baffoe,
the former Ghana international who now
performs a number of ambassadorial
roles with the Confederation of African
Football (CAF), FIFA and Play Soccer. Im
delighted that Play Soccer has been chosen
as a Centre Host because I have seen rst
hand how important their programmes
have been in shaping the development of
young people.
One youngster to have already beneted
from the organisations guidance is
18-year-old Florence Dadson, a graduate
of the Cape Coast Play Soccer programme
and now one of the countrys top female
footballing prospects. The Ghanaian
teenager starred at the FIFA U-17 Womens
World Cup in New Zealand in 2008 and
during July and August this year she
will spearhead the attack of the Black
Princesses at their debut appearance in
the FIFA U-20 Womens World Cup in
Germany. With three goals to her credit
in qualifying for the tournament, the
future is bright for the girl named as
the Female Discovery of the Year by
Ghanaian journalists.
Being a part of Play Soccer has given
me the condence I need to succeed in
the challenges that lay ahead of me, she
told FIFA World. Football is now a big part
of my life, but Play Soccer is about much
more than just soccer. I hope that many
children in Ghana will have the opportunity
to prepare for life through Play Soccer
and to gain the condence to realise their
dreams.
A groundbreaking ceremony is planned
at the site of the new centre next month,
ahead of the planned opening in December
2010. By that time a lot more people will
have heard of Florence Dadson, and a new
generation will be ready to follow in her
footsteps.
Having a Football for Hope Centre in Ghana shows
that the 2010 FIFA World Cup will leave a legacy for the
whole continent, not just South Africa.
Former Ghana international Anthony Baffoe
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25 FIFA WORLD I NEWS
ONE2ONE
Stef Jones is often compared to
Franz Beckenbauer, the man who was
credited with much of the success of
the 2006 FIFA World Cup Germany,
working tirelessly for the event as an
ambassador. Germany will welcome
the world once again next year when
the country hosts the FIFA Womens
World Cup, but before then, the FIFA
U-20 Womens World Cup is also on
the agenda. Stef Jones is the President
of the Local Organising Committee
for both tournaments, and like Franz
Beckenbauer before her, Jones was
also a successful footballer with bags
of experience. Her personality and her
extraordinary commitment to the game
have helped make womens football
popular in Germany, and although
people are already looking forward to
the two World Cups, she is still working
hard to drum up even more interest
by travelling from one place to the
next. Her travels in March took her to
the Home of FIFA for a chat with FIFA
President Joseph S. Blatter.
FIFA World: Steffi J ones, what
brings you to Zurich, and what did
you discuss with J oseph S. Blatter?
STEFFI JONES
PRESIDENT OF THE FIFA WOMENS WORLD CUP 2011
ORGANISING COMMITTEE GERMANY
Stef Jones: The FIFA President is a
friend and a huge supporter of womens
football. During our meeting, I updated
him on the status of preparations for
the FIFA U-20 Womens World Cup later
this year as well as for the FIFA Womens
World Cup next year. At the same time,
I also touched upon areas where there
is still a lot of work to do and where
the LOC and FIFA have to work closely
together.
So how are the preparations going?
Generally speaking, very well indeed.
The FIFA Womens World Cup and the
German womens national team in
particular are very popular in Germany.
Many schools are supporting the World
Cup with various activities and events.
Almost a third of the 700,000 available
tickets were sold in the rst ticketing
phase, so we are well on the way
towards emulating the success of the
2006 World Cup.
Why is womens football so popular
in Germany?
Obviously because of all the success that
the German national team has enjoyed,
but also because of the positive media
work of our players. We would never
have been so successful, however,
were it not for the solid support of the
German Football Association [DFB],
who have invested signicantly at youth
and grassroots level over the years.
More and more girls and women are
playing the game, womens football is
becoming increasingly attractive, and
we are attracting more sponsors, which
in turn generates more money. All of
that has enabled us to build up and
nance professional structures, which
are a prerequisite for the success of any
national team.
So where is there room for
improvement, in your opinion?
I would hope that we can continue to
make progress, that the DFB carries on
supporting us and that we can use these
two World Cups to show the world just
how great womens football can be.
That would allow us to encourage other
associations to invest more in womens
football and help the game to develop
even further.
Did you ask J oseph S. Blatter and
FIFA for anything in particular?
I suggested to Mr Blatter that we should
make more use of the current FIFA
ambassadors for womens football,
and I also asked whether it would be
possible over the next 14 months for
a representative of FIFA to accompany
us on our trips to the 15 countries that
have qualied, as well as to a couple of
other countries, so that we can drum up
more support for the Womens World
Cup, womens national teams and
womens football in general. He was
very pleased to hear about this initiative
and he promised us his support, so I can
go back to Germany as a very happy
woman!
26 FIFA WORLD I MAY 2010
SOLD OUT
FIFA has completed its list of sponsors for the 2010
FIFA World Cup with the signing-up of global food
supplier Seara, as well as announcing new backers
for 2014 and a new ofcial timekeeper for both
tournaments.
Global food brand Seara, part of the
Marfrig Group, is the latest, and last,
ofcial FIFA World Cup Sponsor for this
summers tournament in South Africa and
the second to sign up for Brazil 2014.
The deal means that FIFA has now lled
all of its available sponsorship slots for this
years agship competition with six FIFA
Partners, eight FIFA World Cup Sponsors
and six National Supporters now on board.
Seara is also the ofcial sponsor of
Brazils national team and one of its most
admired football clubs, Santos. Football
is a great passion worldwide and the sport
helps improve quality of life and bring
people together. This is perfectly aligned
with our communication strategy for the
Seara brand, which offers healthy, delicious
and high-quality food to consumers
worldwide, said Marcos Antonio Molina
dos Santos at the signing of the contract
attended by FIFA President Joseph S. Blatter
on 14 April.
We are proud to welcome the
Marfrig Group and in particular Seara to
join us in delivering the FIFA World Cup
in 2010 and 2014, the FIFA President
said. Sponsorship support is especially
pleasing when it comes from such a well-
known brand that clearly demonstrates a
commitment to football at both domestic
and international levels.
Oi rst for 2014
When it comes to the 2014 edition of
FIFAs agship tournament, Seara followed
hot on the heels of Brazils leading
telecommunications company, Oi, which
was the rst to join up as an ofcial
sponsor. Oi plays a key role in Brazils
telecommunications sector. Its services
include local telephony, international
mobile, data transmission, internet access
and entertainment.
The telecommunications company is
contributing to the expansion of sport in
Brazil and will now play a signicant role in
the sporting event people are most looking
forward to in its home country.
Telecommunications play a vital part
in our day and organising a FIFA World
Cup would be unthinkable without the
services of an efcient and reliable supplier
in this eld. We are therefore delighted to
announce that Oi is joining forces with FIFA
as a global sponsor of the 2014 FIFA World
Cup Brazil, said Thierry Weil, Director of
FIFAs Marketing Sub-Division.
FIFA on Swiss time
FI FA has found a new official
timekeeper for the next two FIFA World
Cups in South Africa and Brazil in the
shape of Hublot. The Swiss watchmaker
already boasts a very long and successful
relationship with the world of football,
having sponsored many football
associations and clubs, but the contract
with FIFA is one of the most prestigious
in its history.
We already have an in-depth
understanding of the footballing world, as
Hublot was the rst luxury brand to become
involved in this eld. It is a great honour
and an immense pleasure to become the
ofcial FIFA timekeeper for the next two
FIFA World Cups, and to be a part of the
FIFA President Joseph S. Blatter and Hublot CEO Jean-Claude Biver in Zurich.
27 FIFA WORLD I NEWS
THE SPECIFICITY AND AUTONOMY
OF SPORT
FIFA took the opportunity to focus attention
on the specicity and autonomy of sport at
the recent meeting of EU sports ministers
in Brussels.
In an increasingly commercialised world,
sport is losing its national identity, its cultural
traditions and its balance. The fact that
success is the preserve of the richest clubs
is symptomatic of the distorted relationship
between sport and commerce.
With this in mind, I called upon Europes
policy-makers to recognise the specic nature
and autonomy of sport as set out in article
165 of the Treaty of Lisbon. Sport must not
be regarded simply in economic terms, but
also in terms of its social and cultural aspects.
After all, sport is an integral part of a countrys
history, and has the capacity to bring people
together and build bridges between different
cultures.
Also on the agenda was the initiative to
strengthen national teams. A rule limiting the
number of foreign players in teams would
galvanise the development of young players
and lead to more evenly balanced, and thus
exciting, competitions. What is more, it would
apply not only to national teams but also
clubs, by giving them a stronger regional
and national identity.
PRESIDENTS CORNER
I am condent that with the ratication
of the Treaty of Lisbon, we have moved a
step nearer our goal of ensuring sport is
treated independently and its specicity is
maintained.
For the Game. For the World.
Joseph S. Blatter
largest televised event in the world, said
Hublots CEO Jean-Claude Biver.
This sense of satisfaction was shared
by FIFA President Joseph S. Blatter: I am
delighted that Hublot will be with us for
the coming FIFA World Cups. I have a lot
of respect for Hublot and their ability to
innovate and to stand apart, driven by
Jean-Claude Bivers own dynamism and
passion! Hublots image is a mark of Swiss
quality and accuracy.
The watchmakers role as ofcial FIFA
timekeeper means that Hublot will be visible
on the referees boards when they show
substitutions or stoppage time. This will start
at the forthcoming 2010 FIFA World Cup.
In addition, as the ofcial watch, Hublot
will create an exclusive limited edition series
for the 2014 FIFA World Cup Brazil, and
special collections of watches linked to the
FIFA World Cup, as of 2011 onwards.
The FIFA World Cup is still an attractive event for sponsors. Three more companies have signed up.
World-class football
powered by
World-class football
powered by
National Supporters
FIFA Partners
FIFA World Cup Sponsors
29 FIFA WORLD I NEWS
FROM BANGKOK TO BAKU,
FROM ROME TO PAPEETE
As South Africa applies the nishing
touches for its organisation of the 2010
FIFA World Cup, celebrations and
preparations have also been getting under
way for four other nations chosen to stage
international FIFA tournaments taking place
between 2011 and 2013.
Azerbaijan, Thailand, Italy and Tahiti
were the successful countries awarded
hosting rights to some of FIFAs other
World Cups when the FIFA Executive
Committee held its latest meeting in Zurich
on 18-19 March.
After bidding for several of the
competitions available, Azerbaijan was
selected to host the FIFA U-17 Womens
World Cup 2012, the rst time that
the country will organise a FIFA
competition.
Azerbaijan fully deserves this
opportunity after showing great dedication
and working hard to develop football
especially womens football over the last
few years, said FIFA Secretary General
Jrme Valcke. Their dossier for 2012
was excellent, the bidding committee is
strongly supported by the government
and the presentation of the bid was
convincing.
Thailand was awarded the right to
stage the FIFA Futsal World Cup 2012
after submitting an enthusiastic bid,
backed by the enormous popularity of
futsal in the Asian nation. The next two
editions of the FIFA Beach Soccer World
Cup now being organised every two
years were meanwhile handed to Italy
pending submission of the necessary
documentation and the beautiful Pacic
island of Tahiti, with the two countries
due to stage the event in 2011 and 2013
respectively.
This will be a great opportunity for
a small association like Tahiti, where
beach soccer is already booming and the
natural conditions are perfect, to attract
worldwide media attention, Local
Organising Committee general director
Noelline Parker told FIFA World in April.
The sport has become extremely popular
in our country since we hosted the rst
ever Oceania Football Confederation Beach
Soccer Championship in 2006, and this is
something we can build upon with the
even greater prestige of hosting the FIFA
Beach Soccer World Cup.
In Italy, already of course one of the
worlds biggest players when it comes
to the traditional grass version of the
sport, organisers are hoping to stage
beach soccers agship event in the
spectacular setting of Romes historic
Circus Maximus.
The Executive Committees planned
decision on the hosts of the FIFA U-20
Womens World Cup in 2012 was
postponed to give the existing bidding
associations more time and also to give
other associations the chance to present
bids. The decision is expected to be
made at the committees next meeting in
Johannesburg in June.
Historic setting Romes Circus Maximus.
30 FIFA WORLD I MAY 2010
STAR SUPPORT
FOR NEW HEALTH
PROGRAMME
The daunting sight of straggly-haired
Spain and Barcelona defender Carles Puyol
standing between a striker and the goal
has often been enough to cast doubt
in the minds of even the most talented
scorers. But as the experienced 32-year-old
prepares for his third successive FIFA World
Cup at the heart of the Spanish defence,
he can also now be seen in a gentler role
explaining to children that while clean
sheets may be important in football, clean
hands are even more important.
Protect your goal with a strong
defence, Puyol advises in the booklet and
video accompanying the new programme.
Protect yourself from infections by
washing your hands before eating and
cooking, and after using the toilet.
Puyol is just one member of an impressive
World XI enlisted by FIFA to promote the
11 simple but effective health messages
taught within the programme. Others
include the 2009 FIFA World Player Lionel
Messi, who extols the virtues of eating
Leading footballers from around the world have lent their weight to FIFAs new
The 11 for Health programme a health awareness project which uses the
popularity of football to highlight and tackle urgent global health issues.
FOCUS
31 FIFA WORLD I FOCUS
a balanced diet, and Cameroon striker
Samuel Etoo, who sets out the importance
of using treated bed nets to protect
against malaria.
The support of these big-name stars
is just the icing on the cake, however. To
ensure that the messages are heard and
heeded, particularly in parts of the world
where health education is sorely lacking,
the FIFA Medical Assessment and Research
Centre (F-MARC) has spent the last few
years carefully designing and ne-tuning
the structure of the programme.
Since the 2010 FIFA World Cup will be
played in South Africa, it was decided to
develop and test The 11 for Health rst
in Africa, even though the programme will
be universally applicable, and to adapt the
individual messages of subsequent versions
to the predominant health concerns in the
regions or continents involved.
As its starting point, F-MARC based the
content of the programme on the top ten
health issues worldwide as dened by the
World Health Organization (WHO), plus
another two identied in consultation with
African physicians, public health experts
and non-governmental organisations.
The overall aim was to address some
of the underlying risk factors related to
common causes of disease in low- and
medium-income countries, and to develop
a programme that would prove sustainable
within individual communities.
Making a difference
Prevention of diseases requires behavioural
change, explains F-MARC professor Colin
Fuller, who has been instrumental in
developing the programme and conducting
studies into its effectiveness. According
to the WHO, behavioural change rst
requires understanding. This means that
any attempts to reduce communicable
and non-communicable diseases must
be underpinned by improvements in the
communitys level of knowledge about the
causes and prevention of these diseases.
The result of this strategy was the
creation of 11 health messages designed
to increase childrens knowledge about
SPREADING THE WORD
The 11 for Health messages: The 11 corresponding football skills: Ambassador:
1. Play football Play football Benni McCarthy
2. Respect girls and women Passing Thierry Henry
3. Protect yourself from HIV Heading Michael Essien
4. Avoid drugs and alcohol Dribbling Cristiano Ronaldo
5. Use treated bed nets Shielding Samuel Etoo
6. Wash your hands Defending Carles Puyol
7. Drink clean water Trapping Portia Modise
8. Eat a balanced diet Building tness Lionel Messi
9. Vaccinate yourself and your family Shooting Didier Drogba
10. Take your prescribed medication Goalkeeping Gianluigi Buffon
11. Fair play Teamwork Fabio Capello
Football is the greatest
game in the world. It is
also a fun way to get t
and to stay healthy. Benni McCarthy
In football, successful teams
respect the contributions
made by all players. In life,
men and women should
respect each other; otherwise,
its like playing football with
only half a team. Thierry Henry
32 FIFA WORLD I MAY 2010
unique advantages. Firstly, interest in
football transcends social and economic
status, age, gender, location, religion,
culture and language. Secondly, football
has minimal equipment requirements,
so participation can indeed be universal.
Thirdly, football teams can operate
independently of government and non-
government organisations and resources,
which means there will be few resource
and security issues. Finally, football is full
of metaphors and analogies that can make
health learning much more memorable.
And, unlike with some other exercise
programmes, playing football is fun and
not considered a tedious obligation.
Rigorous testing
When it came to putting the theory
into practice, carefully selected coaches
were rst trained to ensure the effective
delivery of the underlying health messages
through the programmes group activities.
The rst testing then began with a pilot
study developed for school-age children
living in the South African township of
Khayelitsha. Run over an 11-week period,
the pilot project was followed up with an
assessment of how well the programmes
messages had been absorbed by the 150
participating school children.
The results were compared with an
identical assessment of another 150 children
who had only taken part in the footballing
parts of the programme. The comparison
clearly demonstrated that the group which
had taken part in the complete programme
had gained considerable knowledge
about hygiene, clean drinking water,
vaccination, medication use, HIV, drug
Protect your goal with a
strong defence. Protect
yourself from infections by
washing your hands before
eating and cooking and after
using the toilet. Carles Puyol
the causes and prevention of communicable
and non-communicable diseases and
to improve their skills and behaviour
towards these diseases. Together with
GrassrootSoccer, a South Africa-based
non-governmental organisation, these
messages were worked into an interactive,
football-inspired programme in which each
of the messages is linked to a specic
football theme or exercise. The use of
treated bed nets is, for example, paired
with the skill of shielding a football. Using
your head literally within a game is mirrored
by the gurative need to use your head
to protect yourself against HIV (see factbox
for full list of themes).
While there are currently many public
health initiatives based on exercise and
others based on specific education
concepts, The 11 for Health is rare in
the way it brings both together. Indeed
the programme emerged from the
combination of two central F-MARC
themes: using football as a healthy leisure
activity in its own right, and harnessing its
huge popularity to deliver education and
promote health.
The 11 for Health programme focuses
on delivering health education within a
football environment, explains F-MARC
chairman Prof. Jiri Dvorak. Promoting
health messages in this way has several
Dont be afraid to use
your head in football. Use
your head also to make
smart decisions to avoid
HIV, such as abstaining
from sex, being faithful
to one partner and using
a condom every time you
have sex.
Michael Essien
33 FIFA WORLD I FOCUS
Players use their body
to shield the ball from
opponents. Use a treated
bed net, while you sleep,
to protect yourself from
malaria.
Samuel Etoo
Players can control
the ball with all
parts of their body.
You can control
your health by
drinking only boiled
or bottled water. Portia Modise
abuse and malaria prevention. A follow-up
assessment three months later also showed
that the children had maintained their high
level of knowledge. The group that had
only played football showed no change
in health knowledge, but were not left at
a disadvantage: following completion of
the assessments they were given access
to the full programme and demonstrated
similar knowledge gains.
Other detailed findings, due to be
published in the June 2010 issue of the
British Journal of Sports Medicine (BJSM),
included an interesting observation that
younger children learned more than older
ones.
Nearly all of the children said that they
had enjoyed taking part in the programme.
They described the sessions as being easy
to understand and said that their attitude
towards health had changed as a result
of their involvement. The coaches were
also enthusiastic and committed, and
the programmes supervisors said it had
been inspiring to see them becoming
more condent and skilled as the project
progressed.
Describing the initial results as extremely
encouraging, the F-MARC team then
decided to further test the different ways
of implementing the programme with two
further studies one in Zimbabwe and
one in Mauritius. In Zimbabwe, F-MARC
will again work with GrassrootSoccer, but
within a different socio-cultural setting to
the Khayelitsha pilot, while the Mauritius
study will be run under the leadership
of the Mauritius Football Association
in close collaboration with the Ministry
of Health. The ndings from these two
studies will nally be examined to establish
a best practice for implementing the
programme on a wider scale, whether for
implementation by football associations,
government bodies or non-governmental
organisations.
Forwards make
the right moves on
the pitch to avoid
defenders. Make the
right moves off the
pitch to avoid drugs
and alcohol.
Cristiano Ronaldo
use their body
the ball from
nts. Use a treated
while you sleep,
ct yourself from
o
34 FIFA WORLD I MAY 2010
Working with partners
FIFAs member associations are obviously
our primary partners in implementing our
preventative programmes, explains Dvorak.
We are therefore very much looking
forward to the results of this last study.
Support for the programme from
governmental institutions such as
ministries of health or education is also
seen as essential and the backing from
Mauritius is particularly encouraging.
Non-communicable diseases are rife
in Mauritius, with almost 50% of the
population suffering preliminary or full-
blown diabetes, and the countrys ministers
for health, education and sport have all
guaranteed F-MARC their governments
full support.
Forwards practise shots on
goal so they can score in
most situations. Vaccinations
are shots that save lives; nd
out which vaccinations you
and your family have already
received and which ones you
still need. Didier Drogba
South Africas Minister of Health, Dr
Aaron Motsoaledi, has also expressed his
support for the programme as an effective
means of improving public health and has
even called for a meeting of African leaders
to discuss the programmes wide-scale
adoption across the continent.
While parts of the initial programme
were specically catered towards the
Footballers eat the
right diet to maintain
their tness throughout
a game. Eat a balanced
diet to stay t and
healthy throughout life. Lionel Messi
Youngsters at the The 11 for Health pilot project in Mauritius.
35 FIFA WORLD I FOCUS
Support your team-
mates on and off the
pitch. Build your team
with people you trust
and people who care
about you and your
health. Fabio Capello
Players listen carefully to
their coachs advice. You
should listen to the advice
provided by your doctor
and take your prescribed
medication at all times. Gianluigi Buffon
needs of the children in Khayelitsha, its
overall structure can be readily adapted for
implementation in similar settings located
in other geographic areas, such as East
and West Africa, Oceania, Asia and South
America.
No less importantly, the simplicity of the
messages and the handy way they can
be tied in with the skills of football clearly
appeals to healthcare policy-makers and
leading football players.
We have had support not only from the
current stars featured in the programme
videos and brochures, but also from former
icons of African football, such as Lucas
Radebe, Bwalya Kalusha, Roger Milla and
Abedi Pel, which is most encouraging,
notes Dvorak.
Prevention of diseases
requires behavioural
change, which in turn
requires understanding
so our efforts must
be underpinned by
improvements in each
communitys level of
knowledge.
F-MARC professor Colin Fuller
In the second half of this year, as
attention turns from the newly crowned
champions of the 2010 FIFA World Cup
to the tantalising prospect of the 2014
FIFA World Cup in Brazil, F-MARC will
be busy implementing The 11 for Health
across Africa as well as developing a plan of
action with other FIFA member associations
for wider adoption in South America and
other corners of the globe. When the nal
whistle sounds in Johannesburgs Soccer
City on 11 July it will mark the end of South
Africas footballing festival but only the
start of the medical legacy which FIFA plans
to leave behind for Africa as a whole.
FIFAs Chief Medical Ofcer with The 11 for Health coaches in Khayelitsha.
36 FIFA WORLD I MAY 2010
HOWARDS
TURN
It has taken resilience and plenty of patience for
Tim Howard to emerge as the U.S. national teams
rst-choice goalkeeper. But after rst learning to
handle Tourettes syndrome and subsequently
enduring years as the U.S. teams reserve stopper,
he is now ready for his moment in the spotlight at
the 2010 FIFA World Cup.
By Michael Lewis, New York
English football fans can be merciless and
relentless when it comes to putting down
their opposition. So it came as little surprise
to Everton goalkeeper Tim Howard when
supporters of rival clubs started chants
and songs about his Tourettes syndrome.
Now he is ready for it, and bats away such
comments or songs just as if he is making
a save.
Unfortunately, many people still think
that everyone with Tourettes swears or
curses, Howard tells FIFA World with a
smile. So they sing that Im going to swear
in a minute or something ridiculous like
that. Its funny, because I dont. There are
some things that come out of my mouth on
the eld but its not because of Tourettes
syndrome!
Howard has had to live with Tourettes
since he was diagnosed in 1990. Yet,
despite the malady, he has become one
of the leading goalkeepers in the world.
Also known as TS, Tourettes syndrome
is a neurological disorder characterised
by repeated involuntary movements
and uncontrollable sounds called tics.
In some cases, such sounds can include
inappropriate words and phrases. There
is no cure, although its symptoms can be
medically treated.
Howard has a mild case and you would
not necessarily know there was anything
amiss when talking to him. Still, he kept
it a secret for many years. I wasnt fully
diagnosed until 1990, he says. The
symptoms were there for a year. We were
trying to gure out what was happening.
Physically, it doesnt often hinder me. But
while I was growing up, trying to suppress
and hide it took a toll on me mentally.
When I got to MLS [Major League Soccer],
it became another thing altogether. I now
had to deal with a job and day-to-day
training, and at 18, I wasnt used to doing
all of that.
Going public
Howard admits he was concerned about
revealing his condition. He considered the
many questions that people would ask, and
wondered what his team-mates might say,
or what his coaches or the media might
think. In spring 2001, after he was handed
37 FIFA WORLD I FOCUS
a starting place with the New York/New
Jersey MetroStars, he decided to reveal his
situation. I dont know why I did it, he
says now. I felt it had been long enough.
In the end, he was pleasantly surprised
by the reaction or lack of reaction. His
team-mates thought nothing of it. The
media reported about it in a sensitive
manner and no one doubted Howards
ability as a goalkeeper.
Its not too big, too much of a deal,
Howard says. Some opposing fans had a
little bit of fun with it. But its more tongue
in cheek. Some of the cleverer songs make
me smile and in turn I can see the fans
smiling back. For me its not a negative
thing. Tourettes is just part of my life.
Since going public was relatively painless,
Howard then took things a step further,
becoming a spokesman for the Tourette
Syndrome Association of New Jersey, later
earning the MLS Humanitarian of the Year
Award for his work helping children with
Tourettes. I consider myself a great
example of why this condition should not
hold anyone back from anything they want
to accomplish, he says. I love to be able
to pass that message on to children who
might need some inspiration.
On the up
On the pitch, Howard also thrived. He
was named the MLS top goalkeeperand
eventually signed for Manchester United
in 2003, going on to win an FA Cup
winners medal in 2004 and again being
honoured as the leagues best keeper, this
time by Englands Professional Footballers
Association. After joining Everton in a
successful loan move in 2006, which
became permanent in 2007, he has
become a mainstay for the Merseyside
club.
The biggest thing I have learned in my
life is to have an undying belief in myself,
Howard says. Ive been through good
times. Ive been through tough times and
Ive come out on top. That reinforces the
belief that I have in my ability and it has
hardened me. It has given me broader
shoulders. It has given me more strength
both on and off the eld and I feel at
the moment that I am using all of the
experience I have built up in a very positive
way.
A patient approach has also helped. Now
aged 31, Howard has often had to wait
for opportunities. As a teenager with the
MetroStars he was deputy to former U.S.
international goalkeeper Tony Meola and
one-time Charlton Athletic keeper Mike
Ammann. He played backup to U.S. great
Brad Friedel at the 2000 Olympics and was
the number three in the U.S. set-up at the
2006 FIFA World Cup behind top man
Kasey Keller and Marcus Hahnemann.
Now, it appears to be Howards turn.
I hope so, he says as the conversation
turns to the 2010 FIFA World Cup. I feel
like Ive had a great opportunity under [U.S.
coach] Bob Bradley to express myself. That
kind of coincides with the move to Everton
a few years back. I just try to take hold of
it. Now its the time in my career that Im
exactly where I want to be. Goalkeeping
is like wine. You just get better with age.
You cant help it. Youre not going to be as
good a goalkeeper at 24 as youre going to
be at 30. Its just the nature of the position.
Inevitably, you have to wait.
Global gure
The world has begun to take notice of
Howard, especially at last years FIFA
Confederations Cup, when he was named
the top goalkeeper of the tournament.
Now he is expected to start for the USA
when they return to South Africa for the
main event in June. The Americans will
play England, Slovenia and Algeria in the
group stage.
When asked how he would dene
success in South Africa, Howard hesitates.
I think thats tough to say, he nally
answers. From an outside point of view in
terms of the media and the fans, they have
the luxury of dening that. We dont. What
we know is that we have three teams in
front of us. Thats the one fact we do know.
After that, theres a lot of unknowns.
England are the best team in the group
and they are going to get out of the group.
But I think we should get out of it too.
Having said that, there are two other teams
there who are going to have something to
say about that. If you look at our team, on
paper we are very, very strong, and have
the ability to advance. But you still have to
go out and do the business. Look at 2002.
But for a hand ball that wasnt called (in
the quarter-nals against Germany) we
were on the verge of getting to the semi-
nals. In 2006, we didnt do the business
and were on the next plane home. Thats
how quickly it can change.
It certainly does not harm the Americans
chances that the U.S. are one of only six
World Cup participants to have also taken
part in last years FIFA Confederations Cup.
In what is often seen as a warm-up event
for the FIFA World Cup itself, the USA
stunned European champions Spain 2-0 in
the semi-nals, before surrendering a 2-0
lead in the nal to nish 3-2 runners-up
to Brazil.
For us to be able to touch down
in South Africa, to try out the training
grounds, four or ve of the stadiums, get
to know the people, the hotels, all the
various x-factors means that now we
dont need to think about it, Howard
says. We just go and train and prepare
for our opponent. Everything was fantastic.
We had a great time. We understand how
everything works. I think it will be a huge
advantage for us mentally.