Escolar Documentos
Profissional Documentos
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2010
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01 CUSTOMER CENTRICITY
Beyond Consumer Expectations
Consumers, brands and the sweet spot
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As the worlds leading Nutrition, Health and Wellness Company, we leverage this unique advantage. We believe Nestls future will be exceptional, forged on our ability to deliver innovative growth in our businesses and value to all stakeholders. The shared value we generate will reach far beyond our consumers and shareholders. It will benet our partners, clients, suppliers and raw material producers; both individually, and in their communities. Creating shared value demands focused protable innovation and protectable differentiation in our products. Nestl Research links a strong scientic drive with deep consumer understanding to create and deliver products, systems and services that our competitors cannot. All we create is tuned to ensure satisfaction for every consumer. We meet their local taste preferences whilst addressing their expressed and unexpressed needs in Nutrition, Health and Wellness. Nestl Research is a powerhouse of science-driven, consumer-centric, business-aligned innovation. Structurally sound, intellectually strong and with a wealth of creative talent, all to support Nestls leadership in Nutrition, Health and Wellness. Our projects are founded in business requirements, but directed at real consumer needs. We combine generations of practical experience with a continuous ow of new knowledge. For decades, we have worked in open-innovation partnership with universities, startups and suppliers. These relationships are now richer and more productive than ever. The constant innovation stream we deliver is founded in our past and created in the present to assure Nestls future. Paul Bulcke Chief Executive Ofcer
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and US kids
Targetted Nutrition
Catering for special nutritional needs
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03 BEYOND A PRODUCT
Systems Give the Consumer More
Machines serve consumers on demand
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04 PREMIUMISATION
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CON T EN T
05 AFFOrDablE InnOVatiOn
For our consumers everywhere
Available, affordable and great taste
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Bottom up Innovation
Is water a nutrient, or is it not?
Welcome to the world of Nestl Research, where consumers are central to all our actions. Our consumer-centric innovation model drives Nestls performance as the worlds leading Nutrition, Health and Wellness Company. We delight our consumers by meeting their needs and desires; achieving our business objectives at the same time. Our ambitious goals are realised through the food and beverage industrys largest global R&D network; and an exceptional group of innovation partners. This expansive approach exposes Nestl to the bigger, better and bolder opportunities needed to accelerate our innovation cycles and deliver anticipated growth. Our programmes are guided by the business and address all the major global issues we face. Our projects involve everything from sustainability and creating shared value; to affordable innovation; and super-premium treats for those wishing to try them. We stay constantly at the leading edge of science and technology; deploying this within our products, packages and services. Being at the cutting edge of nutrition involves assuring that our innovations are valid and valuable to our consumers. Hence we undertake an ever increasing number of clinical trials, proving scientically that our innovations full their promises. Equally, we must preserve our exceptional innovations for Nestl, our customers, consumers and stakeholders. Thus, our key innovations and technologies have extensive layers of intellectual property protection surrounding them. This brochure offers you the opportunity to meet Nestl Research. We invite you to explore our world through R&D stories about our activities, projects and people. Werner Bauer Chief Technology Ofcer
06 SUSTAINABILITY
Working for Farmers
Africa, Asia and South America benet
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Designed to Perform
Continuous drive for excellence through
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Four imperative criteria for targeted innovation All new R&D projects must t the four criteria... conrmed consumer need, technological feasibility, commercial potential and creating shared value...... before any practical work begins.
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Flawless execution with rapid roll-out of innovations is a major challenge, especially for Nutrition, Health and Wellness. In short, everything done well! In effect, were on a mission to nd the Innovation Sweet Spot. A wonderful place where consumer need, technological capability, business capacity and the creation of shared value align. We begin with a consumer question: does an idea deliver a real consumer benet? Then comes the business: does it t Nestls business strategy for a given product category? For the science: do we have or can we get the technology to develop it? Finally, for sustainability: does it create shared value?
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articulated, unarticulated and even previously unimagined consumer needs. Our brand building is stronger when we leverage both consumer science and brand experience to meet target-consumer needs. This creates a sustainable competitive advantage and accelerates Nestls growth. Working with their sales and marketing partners, Nestl Research helps design experiences that delight shoppers. Our brand and innovation strategies are only as good as their execution. We must plan and execute awlessly through a lean R&D process: allied to impeccable industrialisation; fullling strong, functionally-aligned plans; with outstanding execution every day, everywhere.
The carbohydrates in PROTOMALT are rapidly absorbed and available to generate the energy kids need. The ACTIGEN E provides micronutrients that help convert food carbohydrates to energy. The development fulls the brand message Energy to go further. And it strengthens the nutrition story, with PROTOMALT and ACTIGEN E building on the natural goodness of malt, milk and cocoa. Consumers love it wherever it has been launched. So MILOs already healthy market share and reputation have been enhanced, building this billionaire brand from strength to strength.
Nestl Research assures the scientic base for START HEALTHY, STAY HEALTHY, bringing the latest and best available science or completing research where new science is needed. Such knowledge is valorised via the business in developing strategies for product improvements, or creating nutrition-related educational materials for parents and paediatric healthcare providers. This child-focused understanding has led to many breakthroughs, such as the increasing awareness of the obesity problem early in life and its relationship to infant eating habits.
Empowering Consumers
Wellness in Action through Bioavailability
What happens to the nutrients in food after we digest it? The vitamins, minerals, amino acids, fatty acids and simple sugars. Nestl Research nutritionists ask two questions. How much of a given nutrient is in the food? And how much of this is absorbed to feed every cell in the body. Bioavailability is how much is absorbed and utilised. A number of factors affect bioavailability. One is food processing. Milk, for example, is particularly sensitive to heat. So we developed a soft sterilization of milk that protects the delicate amino acid, lysine, in Nestl dairy products and infant formulas. Interactions between components in the diet can reduce or increase bioavailability. Natural phytic acid or oxalic acid in some foods blocks absorption of iron, but vitamin C increases it. Nestl Research has been at the forefront in discovering forms of both iron and zinc that are more easily absorbed. Interestingly, calcium from CONTREX water is just as available as that from milk. Green tea is famed for its antioxidants. But new NESCAFE PROTECT, made from a blend of roast and green coffee beans, delivers 70% more antioxidants than green tea! Years of experience on bioavailability in Nestl Research ensures a solid base for all Nestl products. Developers feed this information into the equation when creating recipes and products, to deliver as promised on nutritional quality and integrity.
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NUTRITION INFORMATION
D TO KNOW IT S GOO
100 g
223 kJ
Per Per container
65 kkcal 279 kJ
of which saturates
Fibre Sodium
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Good to remember
Good to know
Good to talk
The Good to Know box lets you know the most important piece of nutritional information about the product or talks about tips for achieving a better, healthier balance that we think you may be especially interested in
If you ever have any questions about the product the Contact Us box provides you our Consumer Services phone number
Navigators well know the value of a compass. To know where they are, decide which way they want to go, and nd their destination. The NESTL NUTRITIONAL COMPASS on all Nestl product labels does just that. It guides consumers in their food choices by making labels easier to read and navigate. As consumers become increasingly nutrition and health conscious, they want to know Whats on the label? before purchasing. Nestl nutritionists acted on this need-to-know, working with consumers in 10countries around the world. Consumers said, Labels are complicated. We want the facts on the product, but easy and quick to read. Nestl designed the NESTL NUTRITIONAL COMPASS, launched in 2005, to give clear, practical information. The label shows Nutrition Facts with nutrient content and contribution to recommended daily intake; Good to Know to highlight the main nutritional information on the product; Good to Remember for a tip on healthy living; Good to Talk so consumers can contact the business. It is exible to allow for regulatory evolution and consumer reactions. Consumers like it. It is inviting to read, and empowering since it explains the place of the product in the global diet. The NESTL NUTRITIONAL COMPASS shares values by empowering consumers and builds consumer trust. R&D nutritionists constantly bring new knowledge to support the content of the compass on Nestl products the world over.
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The fruit of the joint effort is the launch of the YANG SHENG LE brand in Singapore, proposing a range of allnatural concentrates based on ancient Chinese recipes. Consumers have four YANG SHENG LE soups to choose from. Each offers a particular health virtue - BALANCE, RENEWAL, REVITALISE and NOURISH. Just add chicken pieces and heat, and the family can enjoy a traditional herbal chicken soup. Ready in 20 minutes instead of six hours! Enjoying Chinese herbs in your food to keep you and your family healthy has never been easier nor tastier than it is now.
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Targeted Nutrition
Appropriate Fortication
Over 2 billion people, more than 30% of the worlds population, are at risk for iron, vitamin A or iodine deciencies. Vast populations in developing countries never achieve their full mental and physical potential due to birth defects, stunted growth, low physical work capacity, reduced IQ and lower resistance to infection. All caused by micronutrient malnutrition. Food safety is of utmost concern for fortied products. This is especially relevant for vitamin A and zinc, given the relatively small difference between daily dietary requirements and safe upper limits of consumption. Equally important, any added nutrients must be easily absorbed, and not affect the taste, aroma and appearance of the food. Take iron, for example. Nestl Research has demonstrated that for certain food products like cereals, adjusting the vitamin C to iron ratio can help optimize iron bioavailability. But iron is difcult to add without a metallic taste, so controlling iron is a delicate scientic balancing act. With our partner universities we looked at the best way to fortify milks and cereals to address iron deciency in young children. We showed that forms of iron like ferrous fumarate and ferric pyrophosphate are safe, with little effect on taste and colour, and are well absorbed. Several Nestl products are now fortied with these sources of bioavailable iron. For Nestl, improving the nutritional value of affordable products is a major undertaking. Our researchers began nutritional studies in Africa and South America in the 1970s. Nestl uses information from the main organisations in this area to identify the locations and the public health consequences of micronutrient malnutrition. Hence Nestls goal of nutritionally fortied affordable products, such as cereals, milks, cocoa-based and culinary products. Nestl has R&D resources unequalled in the food industry, and the capacity to develop and distribute lower cost foods with appropriate nutritional quality on an ever wider scale. Through its affordability initiatives, Nestl is adapting its commercial activities to the needs of these critical markets of the future. This means the Company can bring part of the solution to micronutrient malnutrition worldwide.
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BE YOND A PRODUC T
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PTC Beauvais, our main Ice Cream innovation centre got the call. They were asked: can you make us a vending machine for ice cream? You can start with a compact oor-standing one we can put in a hall where theres plenty of space. But we really want a nice
PTC-Beauvais creation - it combines a specially modied US delivery robot with a small chest freezer made in Hungary - all designed, assembled and produced in France. How could they make sure it would work? They stress tested it using our NESPRESSO approach. They had to deliver 20 reliable machines to Nestl Germany. So they ran pilot trials of over 7000 servings in 2 weeks to assure rst time quality. With nal adjustments to correct minor glitches, they delivered their machines on-time to their business partners in Germany and gave Nestls global ice cream businesses a major and unparalleled new selling opportunity.
slim one we can hang on a wall. Whats more we need to make some money. So it will have to work with low investment, lean logistics and t in the best locations. Easy no but they got to work anyway. They created the Nestl Wall-model Ice Cream Vendor. Its unique in the world of vending machines. A 100%
BE YOND A PRODUC T
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Just 5 years ago, an inspired, dedicated team was put together to deliver the concept. This multi-functional team put the design in the machine, and the technology in the capsules all fully patented and protected. Through intensive, consumer-led improvement cycles they developed strong partnerships. Nestl markets, retailers, suppliers, designers and engineers all helped to accelerate the time to market. In less than two years, with machines made in China and capsule production in the UK, NESCAF DOLCE GUSTO was launched in the UK, Germany, and Switzerland. Who could doubt that NESCAF DOLCE GUSTO will be Nestls next billionaire brand? The great multi-beverage system has phenomenal growth in over 16 markets and on 3 continents. Having bought over 2.5 million machines, consumers treat themselves 2 million times a day with 15 varieties of capsules. Nestl R&D has delivered two iconic designs, with a third on the way. What better testament could there be to Nestls innovation, operational and commercial power than the launch of NESCAF DOLCE GUSTO. Looking forward, the team continues to innovate on all fronts and to support aggressive roll-out plans. The rst factory is already full. A second factory in Spain is built and producing. A rich portfolio of projects covering both products and machines is in full swing, including exciting renovation as well as radical innovation concepts.
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BE YOND A PRODUC T
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Hannah SS, Laamme DP. Proceedings of the 16th Annual Veterinary Medical Forum; 1998
BE YOND A PRODUC T
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teams before every customer arrives, to understand their business and their issues, and work out how we might help them. During the customer visit we present relevant winning beverage concepts, systems and products as well as offering marketing ideas to drive consumer consumption. Our focus is on how to grow together and add value to both partners.
use resources in other R&D facilities and different external development partners, to create great innovations for successful roll-out in the markets. The Beverage Centres Exploration and Insight team gets the projects right for the customers and markets. Then end-to-end project managers leverage the necessary resources to ensure timely project delivery. The Solution Deployment team delivers integrated support to markets for an effective roll out. Our Orbe facility is the ideal location to discuss and test solutions with key customers, securing their commitment and assuring future mutual benets.
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PREMIUMISAT ION
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Building on their foundation, science now meets art at Nestls Chocolate Centre of Excellence in Broc. Adding the research to over 190 years of Swiss chocolate experience, our Crateurs de Chocolat are crafting new tablet shapes to bring out the great taste and character of our nest chocolates. Amazing, but true! Our new shapes adjust to the contours of your mouth. You can feel the creaminess and smoothness of our milk chocolate, with fresh milk from the Swiss Alps. And for our dark chocolate, the intense, authentic avours and exotic origins of ne cocoa! Sensory scientists from Nestl Research, along with chocolate makers in R&D Broc, are shaping the future, paving the Chocolate Premiumisation road with NESTL GOLD.
Nespressos coffee experts created the recipes for the new chocolate range. Their challenge? When we mix coffee and chocolate in the mouth, the avour intensity and body of the one might dominate the other. To experience both in harmony, we have to balance intensity with intensity and body with body. Exploring equilibrium between the sweet, bitter, acid and roast avours of chocolate and coffee, the experts created 10 recipes, with dark, white and milk chocolate. Launched in 2008, Nespresso consumers can now enjoy the exhilaration of their favourite coffee blend with its perfect chocolate. Matches made in heaven.
PREMIUMISAT ION
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LONGEVITY
16.0 Age (years) 15.8 15.6 15.4 15.2 15.0 14.8 14.6 14.4 14.2 14.0 13.8
Control
Control + Antioxidants
Control + LONGEVIS
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An inspiring environment: the R&D Singapore cafeteria is built like a traditional local shop
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The locked-in aromatics and freshness released during cooking with MAGIC SARAP resonate well with the homemaker and the housewife. This brings a personal, delicious touch to every dish she prepares and becomes her special secret for pleasing her family. Nestl Philippines were the rst to launch MAGGI MAGIC SARAP. A number of markets now have products ready for launch, or in development with R&D Shanghai. Products range from bouillon to soups and gravies, all using granulation technology, with markets from Vietnam to Malaysia and UK to Oceania, including Nestl Professional customers.
In the wonderful world of our emerging markets, getting noticed is pretty hard. Saying that the traditional trade is informal is an understatement. Collaboration between our central packaging, branding teams and several R&D locations created new expertise in Nestl, called Consumer Proler. This is a systematic study of low-income consumers; their purchasing habits, their needs and the ways to reach them in the market. We organised consumer immersions on packaging around the world in Mexico, India, Thailand, Brazil. These included in-home interviews with cooking observations and pantry checks and accompanied shopping and store visits. We set up Innovation Partnerships with young designers in universities such as LimKokWing University, Malaysia and NanYang Polytechnic, Singapore. R&D designers, inspired by their ideas, conceptualised new packaging and merchandising units and eld tested them. Our popularly positioned solutions to packaging include visibility enhancement, down-sized portions and re-use opportunities. The right packaging format must balance cost, product protection and environmental impact. It generates high visibility, better convenience and functionality, improves point of purchase efciency in-store and creates sustainable differentiation.
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Asian consumers said: We want a healthier product with better nutrition. BUT you have taken away our favourite fried taste and we will not sacrice this for health. AND any new product has to stay affordable.
The love for the fried taste was stronger than health concerns. Toh tells us below how they resolved this.
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Bottom up Innovation
The Forgotten Nutrient Pure and Affordable
Birth of Nestl PURE LIFE water
Is water a nutrient? Answer Yes and youre right! Its so essential we cant live without it. Many of us take it for granted. Yet, for over 1 billion people in the world, pure and available water is a dream and the lack of it is a huge public health risk. Water nutrition facts: Water is essential for life We consume more water than any other nutrient Our body is about 60% water It carries other nutrients from the food we eat to all our bodys cells and the waste away Nestl builds its factories close to a river, lake or well because they need clean, safe water for all industrial operations. One day in 1997, factory engineers in Pakistan showed Peter Brabeck their new water cleaning installations. He asked, If we can clean up water for the factory, why cant we do the same thing to provide consumers with affordable, good quality drinking water? A simple idea with far reaching consequences! Easy in a factory! But not if you want a compact, reliable installation you can set up anywhere. Nestl Research scientists were asked to develop purication technologies to make safe water, with minerals added to give a good taste. Nestl PURE LIFE was born. Since its 1998 launch in Pakistan, its taking the world by storm.
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Lets look at coffee. Some parts of the world like it black and strong. Others prefer it less roasted and some just drink it light. Who would have guessed its exactly the same for water? No one-size-ts all solution! When Nestl decided to take PURE LIFE to China, consumers didnt like the water developed to please taste buds in Pakistan. Our Chinese consumers wanted a lighter taste; so our sensory experts got to work. They designed a PURE LIFE water with different minerals and a locally preferred taste. Its the minerals they contain that give different waters different tastes. Since the water used for PURE LIFE is puried rst, it contains no minerals and tastes neutral. So we can tailor the balance of minerals we add to give tastes that suit any part of the world.
Fruity Sweet
Musty odour
Bitter
Musty odour
Bitter
Astringent Metallic
Acid
Astringent Metallic
Acid
Star diagrams of specic sensoryattributes in two different waters permit visual comparison of their avour proles
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With some 30% of adults obese, many Mexican parents are aware their kids must stay t and trim. One way is to start good habits young. Nestl Waters has introduced water and water plus 15% fruit juice with real child appeal. With lunch box formats and fun cartoon labels, NESTL PUREZA VITAL water and fruit drinks really t the bill. The juices are fortied with calcium and low in sugar - healthy and great for bone development. Nestl Research made this development tick with a lightweight, child friendly and fun bottle; perfect kid avours and scientically precise fortication. Its great tasting, the calcium works well in juice, and no sediments! These drinks are so popular the kids call them the little bubble. In a crowded market, weve enjoyed two years of climbing market share.
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SUS TAINAbILI T Y
From R&D Abidjan with Love Cocoa, Coffee, Cereals & Cassava
Better Quality and Sustainable Crops in Africa
2009 saw the opening of our Nestl R&D centre in Abidjan, Cte dIvoire. Its job? To improve the quality of local crops like cocoa, coffee, cereals and cassava, along with adapting Nestl products to the nutritional needs and tastes of West African consumers. Improved crops means that Nestl can buy more raw materials locally at fair and guaranteed prices and local farmers get a better income and improved quality of life. Improved local products mean affordable, high quality foods that better meet consumers needs locally and around the world. Combined, the effect is another example of Nestl Creating Shared Value for the Company and the community. of cocoa plantations in the region. We aim to propagate millions of highyielding, disease-resistant cocoa trees in Cte dIvoire over the coming years. This is part of a Nestl Research drive to improve the sustainability of cocoa farming in major producing regions: West Africa, but also South East Asia and Latin America. Candidate tree varieties are already under test in Ecuador and Indonesia. In a year-long collaboration with the Indonesian authorities, 1.2 million high-yield, disease-resistant cocoa plantlets have been distributed to Indonesian farmers. A signicant propagation effort aimed at supporting ne cocoa production is also underway in Ecuador. Nestl coffee propagation projects in Mexico and Thailand since 2004 have provided farmers with around 1.5 million plantlets every year, with the aim to cover 10,000 hectares of plantations by 2015. scientists at Nestls R&D Centre in Tours, France. Over the past 30 years, they have developed an advanced plant multiplication technology. By enabling the mass propagation of high-potential trees, multiplication technology accelerates the production of millions of healthy trees that give abundant yields along with desirable avours. Rejuvenating cocoa and coffee plantations is already helping sustainability in different parts of the world. When farmers no longer feel the need to extend their existing plantations, it limits deforestation.
Shared Value
Nestl owns no commercial farms and no plantations. Its interest lies in assuring a long-term supply of exceptional cocoa and coffee from local farmers, who are positively rewarded for their endeavours. We strive to help farmers be more successful via higher yields and having healthier and more diverse crops, so less dependant on one commodity.
Accelerated Propagation
From one, many.
In the past 15 years, Nestl Research plant scientists from Tours, France, have shipped 17 million specially selected plants to coffee and cocoa farmers in developing countries.
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Mr. Paul Bulcke, Nestl CEO (right) and Mr. Serigne Diop, Head of R&D Abidjan (left) host Ivorian dignitaries at the Centres inauguration, April 2009.
SUS TAINAbILI T Y
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Now, Thailand gets 1 million plantlets per year. This creates shared value. Growers buy their plants from Nestls coffee purchasing stations. Nestl Thailand buys their green coffee. Farmers say, We cant believe it! Nestl trees give us up to 3 times more coffee than before (~ 3t/ha), and Nestl pays us good prices. Happy Thai farmers and authorities! For Nestl, a more stable, long-term coffee supply. Nestl Research is making Thai coffee farming more sustainable, so farmers can get an equitable, long-term reward for their efforts.
1 The corners of a small square cut from a coffee leaf develop groups of plant stem cells.
2 Replicated many times using special nutrients, cells cluster together to form coffee embryos.
3 Other nutrients grow embryos into young coffee trees with leaves, then roots, ready for planting.
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SUS TAINAbILI T Y
Kids Education
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Maggi chefs enjoy passing on the message of Nutrition, Health and Wellness to kids in Costa Rica.
SUS TAINAbILI T Y
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Nestls key environmental sustainability challenges are water conservation, energy efciency, climate change, and packaging. Nestls approach starts with good water management in our own operations. We achieved our water targets for 2008 and reduced water withdrawal per tonne of production by 6% part of a long-term approach that has seen us reduce water withdrawals per tonne of product by 58% since 1999. Nestls success in reducing energy consumption per tonne of production over the past decade results from focused efforts on energy conservation programs, and a systematic approach to energy reduction. In the past 10 years, Nestl businesses reduced their energy consumption by 42% per tonne of product. This was matched by a reduction of CO2 emissions from our manufacturing sites of 48% per tonne of production. Nestl is committed to realizing further savings in energy consumption and has set internal targets for continuous improvement. Optimising the use of natural resources will always be a major task in R&D. Our daily life constantly reminds us that they are becoming scarce, expensive or both. At Nestls level of innovation, we have to build efciency in right from the start. Nestls integrated approach favours source reduction, reuse, recycling and energy recovery. Continuous review and assessment of packaging source reduction opportunities have resulted in packaging material savings; 385000 tonnes and CHF 683 million worldwide. from 1991-2008. Packaging material volume reduction per litre of bottled water represents a saving of 44000 tonnes of packaging material in 2008 alone.
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Business Delivery
Science to Business
With Open Innovation, our scientists are moving from inventors within Nestl to translators of knowledge from external sources. Our relationships with universities and start-ups harvest new technologies. Food Safety and Quality develops all the analytical methods Nestl factories need to ensure smooth operations, with products meeting all regulations for compliance. Our Early Warning System gives the businesses, markets and R&D Network notice of any safety and quality issues before they happen. And Food Science focuses on bringing out the best of nature to enhance nutritional effectiveness and wholesomeness. Scientic Research is ever more integral to a growing and sustainable business.
NRC Nutrition makes us the + in 60/40+, validating health claims and helping businesses and markets with nutrition communication. Food Consumer Interaction studies offer businesses a scientic view on consumers to complement their consumer insight in dening business needs.
One of the main competitive advantages is surely Nestls panoply of products and brands. The Company has a unique brand portfolio of products that are important elements of daily life for our consumers throughout all life stages. The incredible thing is that 29 of them are Billionaire brands. That is to say brands accounting for more than CHF 1bn in annual sales. Further to this, the big 29 generate some 70% of all Nestl food and beverages sales and, together, deliver in excess of the market growth. Nestls Billionaire brands constitute a natural focus for our innovation programmes and work. Our industryleading R&D resources and assets are weighted heavily in favour of these world-class brands and the range of products they each provide for consumers in the ve continents. By supporting these brands with swift commercialisation of our consumer insights and in leveraging our rapid progress in science and technology within them, we identify major business opportunities. These opportunities combine genuine scale with strong consumer interest and have extensive commercial resources available to them. Little wonder then, that Nestls strongest brands grow stronger with every passing year. Looking into the future, we anticipate continually adding new brands to further enrich the Companys Billionaire Brand treasury as our Bigger, Bolder and Better innovations reach maturity.
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components for infant formula being launched and taste enhanced dried vegetables in post-launch assessment. In July 2007, Cargill was the rst external partner participating in our annual R&D management conference. In July 2008 they co-hosted our R&D Senior Management Meeting in their Minneapolis animal-nutrition campus. Cargill News has highlighted our special relationship on several occasions. Then in January 2009, Cargill was the rst winner of the Nestl Research Open Innovation Award for their joint Soya Meal development with the Nestl PetCare PTC in St. Louis, participating in the award ceremony at ECAL in Lausanne.
Electroencephalogram (EEG) map - Changes in brainwave intensity correlate with perception of events
Decrease
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Lausanne) about the brain and how it is affected by food and nutrition. In 2009, we have enhanced our efforts in this important area by opening Nestls rst research unit in Japan at the University of Tokyo. Studies target healthy aging, including cognitive performance. Together, our partnerships cover brain development in infancy, cognitive performance through life and cognitive decline in the elderly.
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Regulation&ComplianceCommunicating on Pack
To make great purchasing decisions, our consumers need understandable and credible information about our innovations. Scientically substantiated messages and facts on nutrition and health, supplied by R&D, are an important part of what distinguishes Nestl products from those of our competitors. Whatever channels we use to communicate nutrition and health claims for Nestl products advertising, brochures, internet, promotions - our messages must be trustworthy in the eyes of consumers selecting our products. They must also stand up to strict regulatory scrutiny imposed by food and beverage legislation for labelling and advertising all products. Regulatory Affairs professionals work alongside R&D developers all through the Nestl innovation process. They help evaluate ideas and advise on compliance. They ensure our health claims are backed by appropriate scientic evidence and that consumers can understand them. Out in the market our product labels and Nestl Nutritional Compass support consumers in their health-conscious food choices.
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For example, PTC Orbe is working with the Nestl factory in Shah Alam, Malaysia on a coffee capacity increase. They tell us that, for success, resources, roles and responsibilities must be clearly dened between R&D and the Market. Each must stay aligned and deliver on their promises. The reward? A line commissioned on time and performing beyond expectations.
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Designed to Perform
Design as the Key to Quality
The future and the success of Nestl depend on the level of trust that our consumers and customers have in our brands and in our company. Consumer trust and satisfaction is based on safe, high quality products, preferred by consumers. Our products must therefore be compliant with all local regulatory and legal requirements, internal norms, policies and standards during production and through the whole product shelf life. The Nestl Quality Management System ( NQMS ) covers the food safety, the regulatory and more generally the product quality compliance systems to ensure that our products are safe and high quality for our consumers. Product compliance is designed in R&D. This includes: new recipes and equipment; raw material and product specications; and nutritional benets. Using capable processes allows us to produce compliant products, labels and communication. One main cornerstone of our Nestl Quality Policy is to strive for zero-defect and the product quality excellence that our consumers deserve. When compliance is not properly designed-in at the development stage, correcting defects in manufacturing may be difcult, costly and may even cause launch delay. So R&D must design-in quality and compliance right from the idea to the marketplace for all our products and services.
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plenty of opportunity for more. The average Indian consumer eats only one serving of noodles a year at best. A typical Chinese tucks into 38 portions in the same time. The search for the great new noodles of the future is relentless, the opportunity is huge, the world is our noodle oyster and India our noodle pearl.
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Hygienic Engineering
Hygienic Engineering principles are basic and of paramount importance in ensuring the safety and integrity of our products. The design and operation of our industrial sites and process equipment must strictly integrate these principles. Planning and building new factories, extensions or upgrades, small projects or just regular maintenance, include many steps to minimise associated risk of generating contaminants that can directly affect our consumers health. The processing lines must be designed and installed to allow proper cleanability, especially those surfaces coming into contact with the product. Tested and proven standards, including Nestl Good Hygienic Engineering, need to be implemented wherever possible to get consistent, reliable, safe and cost-effective food plant engineering.
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FREMONT MINNEAPOLIS SOLON MARYSVILLE ST. JOSEPH ST. LOUIS + NRC SANTIAGO QUERETARO
28 Food and Beverage Research, Development and Technology Centres world-wide (29 locations) . 300 External scientic partnerships and collaborations. 270 Peer-reviewed research publications. 5000 People directly involved in Food and Beverage R&D. Over 1.90 billion Swiss Francs spending on R&D.
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WELWYN GARDEN CITY / CPW * SINGEN KONOLFINGEN ORBE NESTL PROFESSIONAL BEVERAGE CENTER, ORBE BROC SDEROT CASA BUITONI BEIJING + NRC TOKYO NRC SHANGHAI SINGAPORE RUTHERGLEN / CPW *
Zone EUR
York - United Kingdom Lausanne - Switzerland Beauvais - France Konolngen - Switzerland
Amiens - France
Tours - France
Singen - Germany
Lisieux - France
Vittel - France
Orbe - Switzerland
Broc - Switzerland
Zone AMS
Solon - USA Marysville - USA Minneapolis - USA Fremont - USA
St Louis - USA
St Joseph - USA
Queretaro - Mexico
Santiago - Chile
Zone AOA
Beijing - China Sderot- Israel Tokyo - Japan Shanghai - China
Singapore - Singapore
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Nestl Science & Research Nestl Research Centre: examples of how fundamental science translates into action
Fountain of Knowledge Nestl Research Centre: supporting Nestls initiatives through expert food, nutrition and health research
Editorial References
Concept & Direction: Clive Barnes Writing & Editing: Ian Horman and Clive Barnes Graphics: Danielle Wulliemier, Just4You Ltd Design: Christian Stuker Cover photo: Cdric Widmer Printing: PCL Presses Centrales SA, Renens Copyright: 2009 Nestec S.A., CH