437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.

com

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Press Release
FOR IMMEDIATE RELEASE

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Date: April 22, 2014
Location: New York, NY

uu8 Worldwlde, parL of Cmnlcom Croup (n?SL), and 1he SmlLhsonlan's naLlonal Zoologlcal
ark and ConservaLlon 8lology lnsLlLuLe announced Loday, on LarLh uay 2014, Lhe launch of
Lhe Lndangered Song ro[ecL, an analog-meeLs-dlglLal awareness campalgn LhaL calls upon
400 parLlclpanLs Lo use Lhelr soclal medla sLrengLh Lo spread Lhe message LhaL Lhere are
only 400 SumaLran Llgers lefL ln Lhe wlld.

1he naLlonal Zoo and uu8's new ?ork offlce parLnered wlLh ALlanLlc 8ecords lndle rock
band orLugal. 1he Man Lo dlsLrlbuLe a prevlously unreleased song LlLled SumaLran 1lger."
1he song was laLhe-cuL onLo 400 cusLom polycarbonaLe records deslgned Lo degrade afLer a
cerLaln amounL of plays. WlLh no oLher coples ln exlsLence, Lhe 400 parLlclpanLs are Lasked
wlLh dlglLlzlng and sharlng Lhe song Lhrough Lhelr soclal channels wlLh Lhe hashLag
#LndangeredSong. 8reedlng Lhe song soclally wlll help save lL from exLlncLlon, Lhus ralslng
awareness abouL Lhe crlLlcally endangered SumaLran Llgers and need for conservaLlon
efforLs.

MaLL LasLwood, Chlef CreaLlve Cfflcer of uu8 new ?ork, sald, lL ls our hope LhaL Lhrough
Lhe ro[ecL, Lhe carefully selecLed parLlclpanLs wlll be galvanlzed Lo share Lhe song along
wlLh Lhe frlghLenlng sLaLlsLlc for Lhe SumaLran Llgers."

1he campalgn wlll be supporLed Lhrough a dedlcaLed webslLe, www.endangeredsong.sl.edu,
whlch feaLures a real-Llme updaLe of all Lhe soclal conversaLlons surroundlng Lhe pro[ecL,
more abouL Lhe lnlLlaLlve and how people can help perpeLuaLe Lhe song.

1he llsL of Lhe 400 parLlclpanLs lnvolved ln Lhe Lndangered Song ro[ecL lncludes a wlde
range of muslc arLlsLs, noLed bloggers, wlldllfe conservaLlonlsLs, and oLher soclal medla
lnfluencers who were asked Lo share Lhe song, spread Lhe message and help lgnlLe change.

437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com

Registered numbers, office and regulatory authority details as required


Announclng Lhls lnlLlaLlve on LarLh uay ls a powerful way Lo share our on-golng
commlLmenL Lo securlng a fuLure for noL only wlld Llgers buL oLher endangered specles,"
sald amela 8aker-Masson, AssoclaLe ulrecLor of CommunlcaLlons aL Lhe SmlLhsonlan's
naLlonal Zoologlcal ark and ConservaLlon 8lology lnsLlLuLe. As sclenLlsLs explore new and
lnnovaLlve ways Lo conserve wlldllfe, so musL we parLner ln new and unexpecLed ways Lo
bulld awareness and lnsplre acLlon. Slmply puL, our [ob ls Lo save specles and ensure a
susLalnable fuLure for Lhe world we share wlLh all anlmals."

!ohn Courley of orLugal. 1he Man, commenLed, Crowlng up ln Alaska, we were
surrounded by wlldllfe and Lhe beauLy of Lhe naLural world. We learned LhaL we couldn'L
Lake Lhese Lhlngs for granLed. 1hus Lhe message of Lhls pro[ecL was very personal Lo us as a
band, and we [umped aL Lhe chance Lo use our muslc Lo spread Lhe urgenL message of a
specles ln danger of exLlncLlon."

WlLh less Lhan 400 lefL ln Lhe wlld, SumaLran Llgers are Lhe smallesL survlvlng Llger
subspecles. LlsLed as crlLlcally endangered by Lhe lnLernaLlonal unlon for ConservaLlon of
naLure, Lhese ma[esLlc creaLures are found ln foresLs of 8orneo and SumaLra. 1he Lwo ma[or
LhreaLs Lo SumaLran Llgers are hablLaL loss and poachlng. ln addlLlon, deforesLaLlon
lncreases Lhe chances of Llger-human confllcL. 1he SmlLhsonlan's naLlonal Zoo and
ConservaLlon 8lology lnsLlLuLe supporLs conservaLlon efforLs, llke Lhe Clobal 1lger 8ecovery
rogram, whlch ls worklng Lo double Lhe number of wlld Llgers by 2022. 1ogeLher wlLh Lhe
C18, Lhe SmlLhsonlan hosLs courses Lo Lraln people charged wlLh paLrolllng Llger ranges Lo
monlLor for poLenLlal confllcLs and ulLlmaLely help proLecL Llgers.

1he naLlonal Zoo's SumaLran Llgers parLlclpaLe ln Lhe AssoclaLlon of Zoos and Aquarlums'
Specles Survlval lan. 1he SS makes breedlng recommendaLlons for Llgers ln accredlLed
zoos Lo preserve Lhelr geneLlc dlverslLy. 1hose Llgers serve as an lnsurance populaLlon for
Lhe approxlmaLely 400 wlld SumaLran Llgers. 1he naLlonal Zoo has bolsLered Lhe SumaLran
Llger populaLlon ln human care Lo daLe wlLh 13 cubs.

vlslL www.endangeredsong.sl.edu for more lnformaLlon lncludlng how you can be lnvolved
ln Lhe pro[ecL.

DE(-8 :0% 5;<801(.<,.=1 $,8<(.,> ?(( ,.3 @(.1%)A,8<(. #<(>(4B C.18<8-8%
1he SmlLhsonlan's naLlonal Zoo and ConservaLlon 8lology lnsLlLuLe (www.naLlonalzoo.sl.edu) ls a leader ln
sclence, conservaLlon and sharlng knowledge Lo save wlldllfe and hablLaLs. lLs llvlng collecLlon lncludes more
Lhan 1,800 anlmals from 300 specles. PeadquarLered ln lronL 8oyal, va., SC8l faclllLaLes and promoLes
veLerlnary and reproducLlve research as well as conservaLlon ecology programs based aL lronL 8oyal, Lhe
naLlonal Zoo ln WashlngLon, u.C. and aL fleld research sLaLlons and Lralnlng slLes worldwlde. 1he naLlonal Zoo
437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com

Registered numbers, office and regulatory authority details as required


and ConservaLlon 8lology lnsLlLuLe ls a parL of Lhe SmlLhsonlan lnsLlLuLlon, Lhe world's largesL museum and
research complex.

DE(-8 6()8-4,>F :0% G,.
orLland, C8-vla-Wasllla, Ak-based band orLugal. 1he Man released Lhelr mosL recenL album, 1=(8 >.(%)60,
produced by uanger Mouse, lasL year. 1he band has grown a conslderable fan base ln Lhe u.S. and worldwlde
Lhrough nonsLop headllne Lours. 1hey've played every ma[or noLable fesLlval lncludlng Coachella, 8onnaroo,
Lollapalooza, and more. Crowlng up ln Lhe wllderness of Alaska, lead slnger !ohn Courley and bass player Zach
CaroLhers developed a deep appreclaLlon for Lhe naLural world whlch has heavlly lnfluenced Lhe band's muslc
and vldeos. lor more lnformaLlon on Lhe band, vlslL www.porLugalLheman.com,
www.facebook.com/porLugalLheman, hLLps://LwlLLer.com/porLugalLheman and
hLLp://lnsLagram.com/porLugalLheman.

DE(-8 ""#
uu8 Worldwlde (www.ddb.com) ls one of Lhe world's largesL and mosL awarded adverLlslng and markeLlng
neLworks. ln 2012 uu8 was named AdverLlslng neLwork of Lhe ?ear by ?'&@'(*)4 as well as Agency of Lhe
?ear and ulglLal Agency of Lhe ?ear by +-.'-%*A magazlne. AL Lhe presLlglous 2013 Cannes lnLernaLlonal
lesLlval of CreaLlvlLy, uu8 won 93 Llons, Lhe mosL ever for Lhe neLwork. ln addlLlon, /<% 9,)) $%@5.- has llsLed
uu8 as one of Lhe 1op 3 Clobal neLworks for 12 of Lhe lasL 13 years. 1he agency's cllenLs lnclude volkswagen,
Mcuonald's, unllever, Mars, !ohnson & !ohnson, and Lxxon Mobll, among oLhers.

lounded ln 1949, uu8 ls parL of Lhe Cmnlcom Croup (n?SL) and conslsLs of more Lhan 200 offlces ln over 90
counLrles wlLh lLs flagshlp offlce ln new ?ork, n?.

DE(-8 H;.</(; I)(-J C./F
Cmnlcom Croup lnc. (n?SL-CMC) ls a leadlng global markeLlng and corporaLe communlcaLlons company.
Cmnlcom's branded neLworks and numerous speclalLy flrms provlde adverLlslng, sLraLeglc medla plannlng and
buylng, dlglLal and lnLeracLlve markeLlng, dlrecL and promoLlonal markeLlng, publlc relaLlons and oLher
speclalLy communlcaLlons servlces Lo over 3,000 cllenLs ln more Lhan 100 counLrles.
lor furLher lnformaLlon on Cmnlcom and lLs brands, please vlslL www.omnlcomgroup.com.
# # #
@(.8,/8K

ChrlsLle Clera
ulrecLor of CorporaLe CommunlcaLlons and norLh Amerlcan ubllc 8elaLlons, uu8
Worldwlde
Lmall: ChrlsLle.glera[ddb.com
Cfflce: 212-413-2186