Gartners Dan Sommer Acknowledges Yellowfin as a Collaborative BI Pioneer Principal Analyst in Gartner's Technology & Service Provider Research

Group, Dan Sommer, has pinpointed global Business ntelligence !B " and analytics so#t$are vendor, %ello$#in, as a pioneer in &ollaborative B ' Las Vegas, V, !SA, A"ril #$, #%&' (( Speaking at Gartners recent Las Vegas Business Intelligence & Analytics Summit, held across 31 arch ! " April "#1$, Sommer said that many BI and analytics %endors &ere looking to roll out ne& colla'orati%e (eatures ! speci(ically Story'oarding or, as Sommer descri'ed it, )*o&er*oint (or BI+, )Its a ma-or piece that all %endors are chasing right no&,+ said Sommer, ).In this regard/, 0ello&(in is an early pioneer,+ 1or more in(ormation on 0ello&(ins (ully integrated presentation and colla'oration module, Story'oard, go here2 http233&&&,yello&(in'i,com3014ommunity5e&s60ello&(in6launches6 Story'oard6rede(ines6in(ormation6deli%ery6paradigm6(or6BI61""371 0ello&(in 489, Glen :a'ie, said that such industry recognition aligned &ith 0ello&(ins marketplace positioning, )4olla'orati%e BI has al&ays 'een a (ocus (or 0ello&(in,+ said :a'ie, )Its (antastic to 'e ackno&ledged as a leader in colla'orati%e inno%ation 'y independent industry thought leaders like Gartner, ;e kno& that as more organi<ations continue to deli%er reporting and analytics capa'ilities to a &ider user 'ase, throughout the enterprise, the a'ility to assist those people to take collecti%e data6'ased action &ill 'ecome increasingly important,+ Sommers comments &ere made as he addressed, &hat he du''ed, a )'est o( times+ moment and )&orst o( times+ 'attle &ithin the BI and analytics market, Sommer said that the market &as undergoing signi(icant gro&th and transition as BI and analytics is pushed into the mainstream, and a&ay (rom its I=6centric roots, into >the 'usiness, Sommer said that the continued emergence o( ne& nim'le >start6ups, coinciding &ith this marked gro&th, &as causing signi(icant disruption to the BI industry 'y deli%ering ne& consumer6oriented (unctionality, =his ne& approach, engineered to tap into the populari<ation and su'se?uent consumeri<ation o( BI, is capa'le o( supporting per%asi%e enterprise6&ide reporting and analytics implementations, 4onse?uently, traditional BI players are scram'ling to re6engineer their products and re6position their market stance to a%oid 'eing le(t in the dust, =o (ind out more a'out Sommers Gartner Las Vegas presentation, check out searchcio,coms article, 4I9s should prepare (or the 'attle 'et&een old BI and ne& BI, here2 http233searchcio,techtarget,com3ne&s3""$#"1@@#33As6old6BI6and6ne&6BI6clash64I9s6should6 prepare6(or6'attle Abo)t Yellowfin* 0ello&(in is a glo'al Business Intelligence ABIB and analytics so(t&are %endor passionate a'out making BI easy, 1ounded in "##3 in response to the compleCity and costs associated &ith implementing and using traditional BI tools, 0ello&(in is a highly intuiti%e 1## percent ;e'6'ased reporting and analytics solution, 0ello&(in is a leader in mo'ile, colla'orati%e and em'edda'le BI

as &ell as Location Intelligence and data %isuali<ation, 1or more in(ormation, %isit &&&,yello&(in'i,com 1or (urther media in(ormation, inter%ie&s, images or product demonstration, please contact2 Lachlan Dames, 4ommunications lachlan,-amesIyello&(in,'i anager on EF1 A#B3 @F17 $GH$, EF1 A#B$31 @3H FH@ or

1or regular updates and ne&s, (ollo& 0ello&(in on =&itter AI0ello&(inBIB, LinkedIn A0ello&(in Business IntelligenceB or email prIyello&(in,'i to su'scri'e to 0ello&(ins (ree e6ne&sletter, Contact* Lachlan Dames 0ello&(in Le%el $F, 3F# 8li<a'eth Street el'ourne 3###, Victoria EF1 # 3 @F17 $GH$ lachlan,-amesIyello&(in,'i http233&&&,yello&(in'i,com