HOW HAS FOX ENTERTAINMENT ADAPTED NEW TECHNOLOGY AS A MEAN TO MARKET ITS FILMS?

Fox entertainment which was started by, William Fox born Fried Vilmos in January 1, 1879 was a pioneering Hungarian American motion picture executive who founded the Fox Film Corporation in 1915 and the Fox West Coast Theatres chain in the 1920s. Although, in 1936, Fox sold his interest in these companies to settle bankruptcy, his name lives on in the names of various media ventures, most notably the Fox Broadcasting Company and 20th Century Fox film studio. Fox film corporation was formed by merging two companies William Fox had established in 1913; Greater New York Film Rental, a distribution firm which was part of the Independents; and Fox Office Attraction Company, a production company. The growing company needed space and in 1929 Fox acquired 300 acres (1.2 km2) in the open country west of Bevelry Hills and built Movietone City. The best equipped studio of its time. In October 1985, 20th Century Fox announced its intentions to form an independent television system, a fourth television network which would compete with the three major U.S. television networks (ABC, CBS, and NBC). The plans were to use the combination of the Fox studios and the former Metromedia stations to both produce and distribute programming. Organizational plans for the network were held off until the Metromedia acquisitions cleared regulatory hurdles. The Fox Entertainment Group was formed in the 1990s after the purchase of the Metromediaowned independent stations by the 20th Century Fox film studio, at the time jointly owned by Australian media mogul Rupert Murdoch's News Corporation, and Denver billionaire Marvin Davis. These stations would later become the foundation of the Fox television network, which launched in October 1986, and the group itself. Not long after the Metromedia deal was made, Murdoch purchased Davis's shares and News Co. The network's first program was a late-night talk show, The Late Show, which debuted on October 9, 1986 with Joan Rivers as host. After a strong start, the show quickly eroded in the ratings and by early 1987 Rivers had quit and the show was being hosted by a succession of guest hosts. The network debuted in prime time on April 5, 1987, with the series Married... with Children and The Tracey Ullman Show. It added one new show per week over the next several weeks, with the series 21 Jump Street, Mr. President and Duet completing its Sunday schedule. Beginning on July 11, the network rolled out its inaugural Saturday night schedule with a twohour movie premiere of Werewolf.

Although Fox was growing rapidly as a network and had established itself as a presence, it was still not considered a major competitor to the big three broadcast networks (ABC, CBS, and NBC). Until the early 1990s, most Fox stations were still essentially independents. The network did not have significant market share until the mid-1990s, when News Corp. bought more station groups. The sketch-comedy series In Living Color created many memorable characters (and launched the careers of future movie stars Jim Carrey, Jamie Foxx, Damon Wayans, Keenen Ivory Wayans, and "Fly Girl" dancer Jennifer Lopez). MADtv, another sketch-comedy series that debuted in 1995, became a solid competitor to NBC's Saturday Night Live for over a decade and the most successful show on Saturday nights. Madtv ended in 2009. It was estimated in 2003 that Fox was viewable by 96.18% of all U.S. households, reaching a total of 102,565,710 houses in the United States. Fox has 180 VHF and UHF owned-andoperated or affiliate stations in the United States and U.S. possessions. Fox hit a milestone in February 2005 by scoring its first-ever sweeps victory among all viewers. This was largely due to the broadcast of Super Bowl , but also on the strength of American Idol, 24, House, and The O.C. By the end of the 200405 television season, Fox ranked No. 1 for the first time in its history among the 1849 demographic most appealing to advertisers. Another milestone came on May 21, 2008, Fox took the No.1 general households rating crown for the first time.