I IT Internet Interactive Interesting Idealization Imagination Identification Intelligence Innovation Infinite Possibility International

Chang Kyu PARK

i-Fashion Technology Center , Konkuk Univ., Seoul, Korea
Contact to : +82+82-1111-790790-5029/+825029/+82-2-450450-4196 cezar@konkuk.ac.kr www.iFashion.or.kr (English Available)

i-Fashion Technology Center

Vision and Implementation of i-Fashion

www.iFashion.or.kr

What is the i-Fashion?

Many Published and Announced

arirang TV News, Retail Revolution (12 Sept. 2007)

www.iFashion.or.kr

Concept & Objective

The ii-Fashion is aiming at ubiquitous ubiquitous and personal personal fashion world through digital convergence in IT and Fashion industry. Vision of ii-fashion is creation of ii-Fashion market and industry to provide more values with new services, seeking what customers want.

Digital Convergence in IT and Fashion

IT including 3D, VR, RFID, DID, DTP, etc. CT including Mobile, DTV etc

Mass Customization in Fashion

I = Customer MTM (made-to-measure) Mfg. Digital Shop

Digital Processes
E/M/T-Biz, Digital Shop One-stop Process for Order-Manufacture-Sale MC

Ubiquitous Customer
Service

Ubiquitous Fashion
IT Easy Access at AnyWhere, at AnyWhen R&D

www.iFashion.or.kr

Background New Values

New Higher Values in Knowledge-intensive Fashion Industry

New values

Mass Customization D. Services

Brand Design Material

Brand Design Material

Traditional

i-Fashion

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Background - Future 1
3D Scan Center
Smart Card or ID

Digital Body
3D Scan Center

3D Measure

3D Body Data Various 3D Avatar Gen. Visualization

Clothing Size Body Analysis

Body Size

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Background - Future 2
Smart Card Network System 3D Scan Size DB

u-Shopping
Shop On-line Shopping Mall

or

Virtual Try-on DID

DTP

Electronic Catalogue MTM Mass Customization RFID

PDM

Delivery

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Background - Future 3

Digital Fashion Contents

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On-line Fashion Market Size in Korea

13 Billion

Now

[Unit : US$] Annual Revenue in e-Commerce Annual Revenue of Fashion/Apparel in e-Commerce

338%

Growth rate : 1st Market share : 2nd 2 Billion (15.3%) 1,140%

3.3 Billion

10 Million

175 B (5%)

1996

2001

2006

Source : NSO

A dream, 10 years ago became a Reality now!

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2003
Size Korea Project supported by Korean Ministry of Commerce, Industry and Energy

History

2004
Post Size Korea Project (application of SK) supported by Korean Ministry of Commerce, Industry and Energy Smart Textile & Apparel Center Project supported by Konkuk University (270,000 US$/18 months)

2005
Development of 3D Apparel CAD System Project supported by Korean Ministry of Culture and Tourism (480,000 US$/10 months) Digital Fashion Content Project supported by Seoul City (270,000 US$/year, 5 years)

i-Fashion Consortium with about 60 institutes and companies participating (September); (September); Exhibition and International Seminar
Preview in Seoul (COEX) Exhibition (September) / Invited Show at Government Office (October) Show and Sales at Shinsege Department Store in Seoul (November); 150 Orders from the public and 50 delivery

2006
i-Fashion Technology Center Project supported by Korean Ministry of Commerce, Industry and Energy (8 mil. US$/5yrs) (June) Preview in Seoul (COEX) Exhibition (September)

2007

i-Fashion Technology Center Opening Events (October); Exhibition and International Seminar
Pilot Digital Store of FnC Kolon Open (April) SPESA Expo 2007 in Miami, USA (May) Konkuk Techno Fair (May) The 1st Digital ELORD Shop Opening at Shinsege Department Store in Seoul Seoul (August) The 1st Samsung FUBU For Us By Us Creative Festival (September) i-Fashion Internet Shopping Mall Open www.iFashionMall.co.kr (October)

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Research Funds
Unit : 1,000 $ (1$=900K.Won)

1st Year
KOR Gov. Seoul City Comapany Konkuk U. ETC

2nd Year

3rd Year

4th Year

5th Year

Sum

778 78 73 111 223 1,263

1,222 122 73 111 227 1,756

1,222 122 73 111 227 1,756

1,222 122 73 111 227 1,756

1,111 111 73 111 227 1,634

5,556 556 367 556 1,133

Sum

8,166

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Organization
Space (starting with 700, Downtown of Seoul, Korea) H/W and S/W Construction Technology Integration and Marketplace Creation Biz Model Pilot Testing - OnOn-line ii-Fashion - OffOff-line Digital ii-Fashion - Mass Customization Manufacturing Supporting Manufacturers Supporting Apparel Makers - Designer Brand - SOHO Education International Cooperation

i-Fashion TC Konkuk Univ. (27 Persons)

Doctor : 12 Master : 8 Bachelor : 7

(5 Universities)

Cooperation KITCH
(Mass Customizing Mfg.)

Commission KAIST
(3D Motion)

Commission SEWTECH
(Digital Mfg. Processing)

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Role
International Partners Korean Military Culture
i-Fashion Technology Center

Pilot Test Main Business

Apparel & Fashion Distribution Company

i-Fashion Industry
Technology R&D Provide Solutions

KATS Size Korea

IT Company

Support Pilot Test (Test Bed) Technology, Experts, Equipments, etc

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To Do
IT
Support
Infra Structure Activation Start-up/Existing Companies Service Platform Mass Customization Platform Intellectual Property Rights Digital Contents Generation On/Off-line Sales On-line Job Process Remodeling & Education Mass Customizing Manufacture On-line Pilot Site Off-line Digital Pilot Shop Mass Customizing Pilot Plant

Needs
Profit Competitiveness Mass Customization Service Creation New Design New Pattern Specialization Integration

Active Participation

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Work Space

Konkuk University (180 )

IU-612, 613 : 130 E-A-108 : 50

We are moving to new BD in 2008 (1,300 )

Apparel & Sweater Technology Center, KITECH (300 )

for Mass Customization Manufacturing

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Technology Trend

2D based

3D based

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Technology : 3D Face

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Technology : 3D Digital Body (Avatar)

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Technology : Digital Garment

Golf Wear

Mix Matching

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Technology : Digital Garment

Dress

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Technology : Digital Garment

Casual Wear

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Technology : 3D Digital Accessories

Shoes Ribbon Link

Boots

Button

Hair Brow

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Technology : Fitting
M L Size Variation (Dress)

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BM1 : On-line Digital Service

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BM 2 : Off-line Digital Service

The 1st ELORD Digital Shop at Shinsegae Dept. Store 2424-30 Aug. 2007 (1st Pilot since 2005)

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www.iFashion.or.kr Basic Style

BM 3 : Mass Customization
IT helps Consumers Visual Confirmation Because of NO Actual Samples (Numerous Combinations)

Dress

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Selected Case 1

Shinsegae Department Store (18 Nov. 2005 (Fri) - 20(Sun))

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Selected Case 2

SPESA Expo (Miami, USA, 8-11 May 2007)

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Selected Case 3

The 1st ELORD Digital Shop (Sinsege Department Store, 24-30 Aug. 2007)

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Demonstration

BM 1: An On-line Internet Shopping Mall You, Just Look and buy? I, Try and buy! BM 2: An Off-line Kiosk & a Magic Mirror at Stores You, you husband, your kids, All Try? I Alone, Just One Try for Everybody! BM 3: Custom-made on Demand You, Imagine what you want? I, Look and Confirm!

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We are doing our best for Digital Fashion Life through digital convergence with IT and Fashion. We will create Digital Service and Mass Customization values in IT and fashion industries.
www.iFashion.or.kr

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