Van Vogue

Art. Fashion. Identity.

Van Vogue
Mission Statement Van Vogue is a retailer committed to art, passion, and expression. Its purpose is to meet the standards of high quality fashion and the demand for a moderate price. The mission is to offer premium products, services, and experiences that cannot be paralleled.

LOCATION:

609 W. Dickson Street Fayetteville, Arkansas

Shopping

Entertainment

Night Life

Known as West Dickson Street, this area is a commercial historic district. It is an entertainment headquarters which is lined with multiple bars, restaurants, boutiques, galleries, and many large condos.

Demographic Profile

Fayetteville Total Population:

Race:

73,580

Gender Distribution:

83.8% Caucasian 6.4% Hispanic 6% African American 3.1% Asian 1.1% American Indian/Alaskan Native Higher population of males than females

Age Distribution:

Income Distribution:

Median age approximately 27 years old Median household income is $36,447 +/- $1,489

Men: 36,993 Women: 36,587

Demographics by

Race
POPULATION (IN THOUSANDS)

Age/Gender
Male 20 10 0 10 20 30 40 50 60 70 80
AGE

Female

5000 4000 4543 4470 3850 4000 3000 3134 2000 2517 2366 1000 1325 0

Income

Black

Am. Indian

Asian

White

Hispanic

Customer Profile
Age

Income

18 to 35 Middle Class ($30,000) College Student Professional/Paraprofessional City Dweller/Metropolitan Socially active Seeks attention Engages in professional activities

Occupation Style

Lifestyle

Competition

Maca Clothe- College Ave

Gender: Female (age 18-35) Classification: Trendy styles Price Range: $18-$142 Color:

Maca Clothe- College Ave

Gender: Female (age 18-35) Classification: Trendy styles Price Range: $18-$142 Color:

Location

745 East Joyce Blvd Fayetteville, AR 72701

Location

704 N College Ave, Fayetteville, AR 72701

Strengths
Area Tenure: Founded in 2010 Larger Customer Base: 31,000 Facebook Fans

Strengths

Area Tenure: Founded in 2007 Great online marketing

Weaknesses No Mens Wear Not in same area

Weaknesses

No Mens Wear Not in same area

Retail Store Facts

Retail Store Facts

Customer Profile: Female, 18-35 Classification: Trendy clothing Price Range: $18 - $142 Color: All palettes

Customer Profile: Female, 18-35 Classification: Trendy clothing Price Range: $10 - $160 Color: All palettes

Competition

Store Exterior

Sample Store Front

Illustration (via Smart Draw)

Interior Floor Plan

Total Square: 2,600 Square feet

Selling Square: 2,300 Square feet Non-Selling Square: 300 Square feet

Fixture Key

Cash Wrap

Round Table

Four-Way

Two- Way Rack

Shelving Unit

Dressing Room

Mannequin

Table Unit

Interior Traffic Layout

Expected Foot Traffic

Fixture Key

Cash Wrap

Round Table

Four-Way

Two- Way Rack

Shelving Unit

Dressing Room

Mannequin

Table Unit

Interior Design
Furniture & Fixtures Lights

Doors

Color Palette

MERCHANDISE PRESENTATION: WINDOW DISPLAY

THE LOGO OF VAN VOGUE IS BLACK AND WHITE. THE STORE REFLECTS THAT THEME. THE FRONT OF THE STORE WILL HAVE SOLID GLASS TO CATCH THE EYE OF PASSER-BYS THERE WILL BE TWO DISPLAYS IN THE FLOOR TO CEILING WINDOWS SURROUNDING BOTH SIDES OF THE FRONT DOORS.

THE DISPLAYS WILL INCLUDE MANNEQUINS, PROMOTIONAL DECORATIONS, FURNITURE, PAINTINGS/PHOTOGRAPHS AND ANY ADDITIONAL SIGNAGE. THE DISPLAYS WILL BE CHANGED THROUGHOUT THE SEASON DUE TO PROMOTIONAL DEALS AND HOLIDAY SEASONS.

THE FRONT ENTRANCE DOORS WILL ALSO BE MADE OF GLASS, KEEPING CONSISTENT WITH SIMPLE TEXTURES AND FABRICS THROUGHOUT THE STORE TO GO ALONG WITH THE MODERN FEEL.

Interior Design In-Store Display #1

Interior Merchandise Display Plan The displays will be neat and symmetrical. Majority of items will be hung
Jeans and select items placed on tables

Accessories placed on small rack by cash wrap Shoes placed shelving units.

Display #2

Merchandise Display Plan:

Womens

Womens wear includes outerwear, casual items, dresses, bottoms, and denim. Most items will be arranged on the left side of the store. Dresses and tops will be hung on the shelving units and 2-way racks, while bottoms and denim will be folded on the tables.

Tory Burch
Style Name: Dress Fabric: Silk Price: $150 - $200 Color: Green/White Size options: 0 - 12

BCBG BCBG
Style Name: Dress Fabric: Chiffon Price: $100 - $150 Color: Cream/White Size options: 0 - 12

Blu Pepper
Style Name: Dress/Skirt Fabric: Cotton Price: $50 - $100 Color: White/Blue Size options: 0 - 12

Merchandise Display Plan:

Mens

Mens wear includes outerwear, casual clothing, bottoms, and denim. Most items will be arranged on the right side of the store. Sweaters, blazers, suits, and tops will be hung on the shelving units and 2/4-way racks, while bottoms and denim will be folded on the tables.

Michael Kors
Style Name: Top/Sweater Fabric: Linen Price: Up to $300 Color: White Size options: S XXL

J. Crew
Style Name: Top/Sweater Fabric: Cotton Price: $100 - $150 Color: White/Green Size options: S - XXL

Sneak Outfitters
Style Name: Top Fabric: Nylon/Polyester Price: $30 - $75 Color: White/Black Size options: S - XXL

Merchandise Display Plan:

Accessories

Accessories includes shoes, purses/bags, jewelry, and scarves. They will be arranged in the back of the store on tables or racks.

Tory Burch
Style Name: Shoes/Flip Flops Material: Leather Price: Up to $300 *special Color: Black order for Size options: 6 10 larger size

Steve Madden
Style Name: Shoes/Flip Flops Material: Synthetic Leather Price: $100 - $150 Color: Black/Other Size options: 6 - 10

Havaianas
Style Name: Shoes/Flip Flops Fabric: Rubber Price: $30 - $75 Color: White/Black Size options: 6 11 (in half sizes)

Promotional Plan

AND THE LIVING IS EASY Pour yourself a glass of ice-cold lemonade and feel your body let out a sigh of relief in our comfortable summer wear guaranteed to keep you cool no matter the temperature outside. When you have had your fill a discount will appear at the bottom of your lemonade cup, which is sure to cool you off, as well as your pocket book.

INDIAN SUMMER
Cloudier skies turn scenes deep yellow, fall plants and flowers now paint the landscape, and a perpetual front of wind carries the newly fallen leaves from lawn to lawn. Some This month, we would like to honor all Americans with a 10% discount when they write a letter of remembrance in the store to the victims of 911. They may also receive this discount when they wear or send in pictures of themselves wearing the 911 pin. Those who are military officials or veterans may receive a 35% all month long and on September 11, 2013, all items are 50% off. All written letters will be sent to the September 11th memorial site to be dedicated to those lives lost and those of us affectedwhich is every American.

This month, support your fellow woman by wearing the Breast Cancer Awareness pin, or by shopping our store and wearing pink. This wardrobe says that you are a soldier in the fight against Breast Cancer and these women are not alone. When you wear pink or your pin, you will save 20% on your purchase. Since you are saving money, try donating some of that money saved toward our donation box at the cash wrap. All funds will be donated towards the Susan G. Coleman foundation.

FALL FESTIVAL

BEAUTIFULLY BUNDLED
Though the weather is beginning to chill, it doesnt mean your fashion sense has to hibernate. This month features Chanel blazers, notched trench coats, cashmere sweaters with flare sleeves, and V-neck vests. These styles add warmth to trendy silhouettes allowing for a beautiful blend of two worlds. As closures transition to buttons once more, we offer our zipper sale. Most items with a zipper are marked 45% off. In the spirit of giving, we are making efforts to raise $2000 to donate to Meals on Wheels by Thanksgiving. We will match all monies raised during the month.

TIS THE SEASON Fa-La-La-La-La-La-La-La-La

When you walk through the doors, you will be face-to-face with a large, decorated Christmas tree. If you look closer, you will see that small sealed envelopes hang from its branches. Those envelopes are our holiday gifts to you! Open one up and discover the discount you receive off of store merchandise waiting inside!

A VAN VOGUE WINTER

Oh, what an enchantment youll experience as you approach those reputable doors that lead to Van Vogue. As you pass by the window sets, it seems as if you are being drawn into a winter wonderland with diamonds in the midst of snow and mannequins doused in fur, cashmere, and satin. The most magical feeling will be when you encounter those custom vintage picture frames around the store which read SELECT ITEMS 30% OFF! Also, shoppers who are store members may receive store credit by either donating winter items or donating money to help purchase winter items. All proceeds and materials will be donated to the Northwest Arkansas Womens Shelter to help make someone elses winter much warmer.

GRAND OPENING
The grand opening event of the Van Vogue store is going to be held on August 1st. The location of the event will be at the new store on Dickson Street in Fayetteville, AR.

Van Vogue

The store display is going to make a very bright and fun atmosphere. The window display is going to be a party theme with bright colors, streamers, confetti, and party themed items. The signage will all tie into the party theme as well. At the grand opening there will be tons of free giveaways and finger food offered for all customers. The first 50 customers will also receive a $25 gift card to Van Vogue. There will be a promotional message broadcasted on local radio stations in Northwest Arkansas and posted throughout the University of Arkansas campus.

Profit/Loss Income Statement

Fall Season Sales
$483,000 (100% net profit)

Cost of Goods Sold

$223,332.75 (46% net profit)

Gross Margin

$259,667.25 (53.76% net profit)

Expenses

$98,239.50 (20.34% net profit)

Profit/Loss

$161,427.75 (33.42% net profit)