INTODUCTION International sport ventures are important to business growth and survival.

Most internationally oriented sport ventures involve a sport product. These sports product s involve people sharing a global languange. Most people understands the rules of the game without verbal communication. This internationalization process has meant that sports has evolved to be economic activity and wealth creator. The globalization of sports has lead to sport s team collaborating with corparate sponsors on international marketing campaigns. The opportunities are create by custumor, business, individual, group and organization. International sport management involves both products and services. This also can increase the transnational migrationand people travelling. This occurs through sports business ventures focusing on global market that can achieve economic and financial success. SUMMARY Sport has internationalized because of its cross-cultural ability to appeal to people different educational backgrounds, relagions and locations. In addition, the internet is the way to incerasing people watch sport. Some sports are still very geographically based and addopted by another country. Some sports event tried to increase their global popularity by different language and format. Marketing is important to international sports management for organization to connect internationally with their customers and suppliers. Marketing of sports concern of sports events, equipment and facilities. Most sports organization market globally through technological innovations such as internet. Next, the branding of sports is important for prominent international sports brand names international market place range from compenies such as Adidas and Nike.The branding also to building revenue and merchandise sales. The Federation International de Football Association (FIFA), Internatioanal Olympic Committe (IOC) are examples of the large international sporting

institution have been involve sport brands. Futhermore, Manchester United has create a worldwilde communities as one of the effort to make a brand names. Some more, corporate social responsibility has a unique position among sports organization. It means, some issues like health, the environment can be addressed by providing guidance to companies to acts in resposibility and positive manner. The role of corporate resposibility in providing a focus on social and financial issues has been discussed in profesional sports teams as a way of giving back to society. Some sports organization have encouraged social responsibility through philanthropic endeavors that partner with community. Next, sport is major driver of tourism worlwide. People often plan holidays adn work events around based on sporting event. In directly it will incresing profit in country through tourism. Sports tourism has been largely centered on internationalizing events. Some profesional sport teams in football and baseball have internationalized their games roster to facilities different time zones around the world being able to watch and participate such (FIFA) having a global outlook that encourage multiple country. An others, the regional deveplopment of sports can be largely attribute to cities, and others. Sports organization s are consistently looking for new profitable international markets. Asia is the region that has been a major focus of profesional sports teams in order to capitalize in the region. Some sports teams in their international market become bigger than local markets. Last but not least, sports entrepreneurship involves any kind of sports activities that is innovative. As the primary entrepreneur is to make an impact in their field. It will apply innovation to solve business issues important to enable business to addapt to society trends. Next, international action sports been refered to as alternative, livestyle and so on. For the examples are skateboarding sports and the earliest action sports is BMX bike racing. It also have a new discovered worldwide.

COMMENTS In my oppinion, base on the article that i have summerise before the article been refered the development sports a litle bit depends on few causes like a sports internatiolization, international sports marketing, sports branding, regional deveplopment of sports and sports entrepreneurship. I have agree with the most factors are given is affectively way to increase the profit in country through international sports. I have support that statement because in logically the sports events will becoming with a major companies in many terms such as Nike, Adidas, Milo, Honda and others that who have the bigger brands in global to give a sponsorship to involve athlete. Beside that, i think its good way esspcially for our country Malaysia to arousing intterest tourist . In others words, Malaysia also was have been a host for a bigger events of sports such as Commenwel. Sukma and for every year event in Pulau Langkawi is Letour de Langkawi. Many of country are joined this events and many are sponsorship have been there. In directly, it will increase our profit and make a good name of Malaysia. I think its good for the future reseaches in international sports management.

CONCLUSION In conclusion, this article are discuss about how the mains area of sports management have encouraged sports to globalize in the business environment. The more practical knowledge is deveplopment on successful international sports business and how managers involved in these sports have learned from the global market. The researches will help the field of international sports management become significant area of business research.