Consumer Awareness of Website by Soumyaranjan Sethy

ILEX MEDIA SOLUTION PVT LTD
Summer Training
On
CONSUMER AWARENESS OF WEBSITE
Prepared by
Soumyaranjan Sethy
MBA (2008-2010)
Roll No: B/08/90
Reg. No: 0806281044
Mr. D. S. Senapati (Internal Guide)

Mr. Animesh Mohapatra (External Guide)
Institute of Professional Studies & Research (IPSAR)

iLEX Media Solution Pvt. Ltd 1
DECLARATION
I do hereby indemnify my research work to be authentic and original in all

respects of the process carried out in this project under any evitable circumstances, if
my project could be scrutinized and screened which evades of copying; I am liable for
any demarcation /variation of marks Whatsoever my guide of this project deems fit.
Soumyaranjan Sethy
Institute of Professional Studies & Research (IPSAR)
INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

ACKNOWLEDGEMENT
I would like to heart fully acknowledge my gratitude and thanks to all the panelists
who took active part in accomplishing my project.
To begin with, I would like to acknowledge my sincere thanks to Mr.Anemesh

Mohapatra (Manager) for providing me the opportunity to do my summer training in iLEX
Media Solutions Pvt. Ltd.
My heartfelt gratitude also goes to my Company guide Mr.Anemesh Mohapatra

who initiated a midas touch to all the queries and actually made the project possible by
edge.
Thankfulness by its expression perhaps could not be compiled in a couplet and

mentioning all could be a recluse, yet I cannot wind up without the few without whom
this acknowledgement note would not be justified.
Soumyaranjan Sethy
Institute of Professional Studies & Research
(IPSAR)

ABSTRACT
ABSTRACT
Title of the project: “CONSUMER AWARENESS OF WEBSITE”.
Name of the Organization: iLEX Media Solutions Pvt. Ltd.
Name of the Institute: Institute of Professional Studies & Research (IPSAR)
Name of the guide:
Internal: Mr. D. S. Senapati
External: Mr. Animesh Mohapatra (Manager)
iLEX Media Solutions Pvt. Ltd.
Project Period: 29th June 09 TO 15th Aug 09
Major objective of the study:
To find out about the awareness level of website among the customers of
Cuttack.
To find out the most effective media for accelerating awareness level of website
in Cuttack.
To find out the key for denial & acceptance for website in Cuttack.
To find out the reasons for positive & negative attitude towards website in
Cuttack.
To find out consumer awareness about iLEX among various other competitive
brands lined up in Cuttack.
To find out which category of customers mostly accept the website (Organization
wise / Industry wise) in Cuttack.
To find out satisfaction level of consumers who are already using website in
Cuttack.

Methodology: The study was qualitative in nature and based primarily

on consumers opinion survey.
Data source: Primary & Secondary.
Research Approach: Descriptive Data

(Survey Data & Observational & other data)
Research instruments: Well structured questionnaires comprising of Open

and close ended questions.
Sampling plan:
plan: All respondents surveyed were selected in Random
order and the same were taken from Cuttack.
Major findings:
findings:
A direct analysis proves that a great percentage of people are aware of websites
but people’s perception about this is not to the expectation.
It is found that newspapers & internet as a medium of advertisement, friends

&relatives & promotion procures a higher percentage in influencing a brain work
in deciding factors.
It is seen that a higher class people prefer website designing and website
creation as it creates a status level to their organization and fastest way to reach
the customers.
It is also seen that SME’s are now preferring website creation & designing
It is also found that people are still very reluctant to accept modernism and like to
continue with the conventional methodology of advertising.
Many people from higher class also interested in creating personal website to
create a higher status in the society.

CONTENTS
Certificate
Declaration
Acknowledgement
Abstract
1.1 Industry Profile

iLEX Media solutions
---A profile of the Company
1.2 website
CHAPTER - 1
--- A brief
1.3 Web design
INTRODUCTION --- A brief
1.4 Project Details
1.5 Statement of Problem
1.6 Objective, scopes & limitations
CHAPTER - 2 2.1 Research Methodology

METHODOLOGY 2.2 Methods of collecting data
CHAPTER - 3 3.1- Quantification of organizations in different industries who are

aaaaahaving website
ANALYSIS 3.2- Analysis of those sectors who are having Website
&
FINDINGS 3.3- Analysis of those sectors who don’t have Website
4.1 CONCLUSION
CHAPTER - 4 4.2 RECOMMENDATION
4.3 SUGGESTIONS TO STEP A STEP AHEAD
Questionnaires
APPENDICES
Bibliography

CHAPTER -1
INTRODUCTION

1.1 COMPANY
iLEX is a professional services firm that helps companies to leverage strategy,

analytics and technology to make better decisions. We specialize in identifying high
impact problems and opportunities where we can generate quick results, creating
immediate and lasting value.
We use our strong base of research, analytical thinking and endless pursuit for
creativity and innovation, to develop solutions for our clients.
Our Focus Areas
Research and Advisory
Industry Research Service
iLEX's Industry Research Service (IRS) provides comprehensive analyses of

various industries & their dynamics towards assessing the growth potential and
profitability in the broad regulatory & policy environment.
Our services highlight specific aspects of the industry in detail, bound by the
overall objective of assessing the industry's attractiveness:
Industry Structure
Regulatory & Policy Environment
Demand & Supply Dynamics
Competition Analysis
Risk & Financial Analysis
Strategic Implication & Outlook
Customized Research Services
The Advisory team from iLEX works with Industry Associations, Government
agencies, Advisory firms and corporate to provide solutions to sector specific, business
driven, and company specific research questions. iLEX deploys an integrated analysis
framework built on the triad of economic research, financial analysis and sector
expertise, and employs primary & secondary sources to substantiate and validate the
research hypothesis. The broad areas under Customized Research Solutions are:
Growth & Demand Assessment

Market Penetration Strategy
Market Development Strategy
Product Development Strategy
Diversification Strategy

Competitive & Strategic Benchmarking
Small and Medium Enterprises (SME) Business Advisory Services
The SME Advisory Services (SMEAS) leverages iLEX longstanding experience

of working with SMEAS to provide them an integrated solution offering. SMEAS
provides assistance to SME businesses across their life cycle - from the point of idea
generation to facilitating funding for new products, and for businesses and related or
unrelated business diversifications.
SME Training and Development

Process Improvement
Financial Benchmarking
Cost Reduction
Business Plan Preparation
Project Risk Assessment
Valuation and Funding Support
Education and Training
Project Management and Implementation
From strategy to implementation to maintenance on a per project basis or as a

fulltime member of your team, regardless of your needs, ILEX can help you throughout
your full project lifecycle with consulting services designed specifically to suit your needs
and requirements.
University Affiliation
New course launch
Course feasibility Study
Process Improvement
Corporate relationship Management
Vision Development
Alumni Development Program
Admissions/ Enrollment Management Studies
Awareness and Image Studies
Technology based
based Skill Development
The Skill shortage in India showcases an opportunity to create innovative and

sustainable models for academia and industry. iLEX designs and deploys solutions to
develop students into a ready to use manpower for industries.
From infrastructure, resource utilization to capacity building, we undertake all
projects concerned with Skill Development Programmes.

University and College Portals

Educator Tools and Course Plans
Training and Support
College Management Systems
Skill Development Programmes
E-learning Services
Online Admission Systems
Industry Academia Interactions
Academics Optimization
College Management System
Alumni Management System
Faculty Management System
Result Management System
Placement Management System
Research Services
Services
As the higher education market becomes more complex and more competitive,
colleges and universities have an increasing need for current, in-depth information
about their stakeholders and students. iLEX offers a variety of research solutions that
can help institutions of higher education develop plans and programs which respond to
student needs, position themselves to attract the students they want, and to keep
graduates as active alumni.
We provide comprehensive, easy-to-use research and educational solutions to
power high-end research, K-12 learning, and increase student achievement at all levels.
Alumni/ Development Studies

Admissions/ Enrollment Management Studies
Government Proposal Writing
Awareness and Image Studies
Employer Surveys
Satisfaction Surveys
Technology led Brand Development
iLEX creates innovative ideas, builds brand names around it, and manages the
platforms enabling entertainment, information, trading opportunities around them. We
work towards building communities and enhancing participation opportunities in various
mediums of communication. The guiding principles in our ideas revolve around following
factors;
Building Digital Subscriber Base

Growing Internet Businesses
Maintaining Local Approach
Providing Quality Service

Board of Directors
Directors & Advisory
Dr Sanjay Seth
Dr Sanjay is an Associate Professor at the Graduate School of Business Science,

Tsukuba University besides doing MR consulting support work for research agencies
around the world.
He has vast experience in the area of customer loyalty related modeling for American
financial companies, auto makers etc.
Prof Jagpal Singh
Former Senior Scientific Officer and Scientific Officer at IIT-Delhi. He has

published 60 research papers and has developed economic concepts, development
plans for India.
C Sendil Meiyappan
Sendil has earlier worked in Business Consulting with Deutsche Post World Net
in Germany. Prior to his Post Graduation, he had worked for 3.5 years with Henkel-Spic
India Ltd in Brand Management and Supply Chain.
Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in

Marketing Management from Loyola college, Chennai and did his MBA from SDA
Bocconi School of Management, Milan, Italy

Management Team
Sanjay Jadhav
Sanjay brings experience of 16 years in corporate Companies in Institutional

design, Public Policy. He has expertise in taxes, Economics of Infrastructure/ Service
Industry.
Sanjay is B Tech (Mechanical Engineering) from IIT-Bombay and MBA
(Operations Management) from IIT- Kanpur.
Sumit
Sumit Kanu
Sumit has consulting experience with Indian/ international corporate houses like
in the field of concept planning, retail roll outs, organizational structure planning,
consumer/market research and business development.
Sumit is B.E. (Industrial and Production Engineering) from Delhi College of
Engineering.
Manish Prasad
Manish has advised several large financial services clients in USA. His primary
areas of expertise are IT infrastructure strategy and management of corporate IT
functions.
Manish holds a B.E. in Electronics Engineering from the Delhi College of
Engineering, India and an MBA from the Wright State University, USA.

Products
Vaktvya
Vaktvya serves the online data collection needs of the
companies in various industries and help companies by
gathering consumer feedback. With Vaktvya we provide
consumers with the ability to voice their opinions by
participating in online research surveys and focus groups.
We also provide Industry Sector Insights and Innovative Research Solutions to many
leading companies across the world.
For more details<www.vaktvya.com>
I-Network
I-Network empowers organizations to increase their
employee engagements and customer loyalty by providing
result oriented instruments. It provides an integrated human
resource solution for the companies. We use I-Network to
provide our client companies with the data to enhance organizational effectiveness.
For more details<<i-network.vaktvya.com>>
Nri Voice
This networking and communication application offers a
platform to Nri’s to voice their opinion and concerns
regarding Indian scenarios. Ilex team conceptualized,
developed and deployed the technology interface for its
client.
For more details <www.nrivoice.org>
Gyantaru
Gyantaru is an integrated platform that offers the best e-
learning contents, quality teachers, flexible quizzes and
innovative study groups at just one place. For more
details<www.gyantaru.com>

Partners
Ilex has been fortunate to associate itself with various eminent bodies of great
repute and credibility at such a nascent stage of inception. We constantly endeavor to
strive hard in shaping a better future.
• Bharat Shodh
• ICHA
• Leaff Foundation
• Golden Arch
• Skill Development Alliance
• Citizen’s commission
Clients
• Bharat Shodh
• National Rainfed Area Authority
• Educomp Solutions Ltd
• MDI Gurgaon
• Indian Confederation of Healthcare Accreditation
• Pragya Educom
• Government of Uttarakhand
• European Council
• Boss Group (Poland)
• Indian News Feature Agency(A PIB Member)
• Golden Arch International
Contact Details
Corporate Office Overseas Offices
2nd floor, A-66 USA
Sector 65, Noida 56 Hillcrest Street
Uttar Pradesh 201307 Waltham, MA 02451
Ph- 0120 4232516 Contact Number
Email: contact@vaktvya.com +1-937-232-2669
Branch Offices London Office

Dehradun Langton Close, Gray’s Inn Road
B-201 Wren Street, London, UK WC1X0HD
Doon Paradize Apartment Ph +44 7887790947
Near Osho Gallary
Dehradun - 248001 Japan Office
1-5-8-509, Sailer Komatsugawa, Edogawa Ku
Tokyo (Japan) 132002
Ph- +81-80-3311-4179

1.2 Website
A website (or web site)
site is a collection of related web pages, images, videos or
other digital assets that are addressed with a common domain name or IP address in an
Internet Protocol-based network. A web site is hosted on at least one web server,
accessible via the Internet or a private local area network.
A web page is a document, typically written in plain text interspersed with
formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page
may incorporate elements from other web sites with suitable markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP),
which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and
privacy for the user of the web page content. The user's application, often a web
browser, renders the page content according to its HTML markup instructions onto a
display terminal.
The pages of a web site can usually be accessed from a simple Uniform
Resource Locator (URL) called the homepage. The URLs of the pages organize them
into a hierarchy, although hyper linking between them conveys the reader's perceived
site structure and guides the reader's navigation of the site.
Some web sites require a subscription to access some or all of their content.
Examples of subscription sites include many business sites, parts of many news sites,
academic journal sites, gaming sites, message boards, web-based e-mail, services,
social networking web sites, and sites providing real-time stock market data.
History
The World Wide Web was created in 1990 by CERN engineer Tim Berners-Lee. On 30
April 1993, CERN announced that the World Wide Web would be free to use for anyone.
Before the introduction of HTML and HTTP other protocols such as file transfer protocol
and the gopher protocol were used to retrieve individual files from a server. These
protocols offer a simple directory structure which the user navigates and chooses files to
download. Documents were most often presented as plain text files without formatting or
were encoded in word processor formats.
Overview
Organized by function, a website may be
a personal website
a commercial website
a government website
a non-profit organization website
It could be the work of an individual, a business or other organization, and is typically

dedicated to some particular topic or purpose. Any website can contain a hyperlink to
any other website, so the distinction between individual sites, as perceived by the user,
may sometimes be blurred.

Websites are written in, or dynamically converted to, HTML (Hyper Text Markup
Language) and are accessed using a software interface classified as a user agent. Web
pages can be viewed or otherwise accessed from a range of computer-based and
Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs
and cell phones.
A website is hosted on a computer system known as a web server, also called an
HTTP server, and these terms can also refer to the software that runs on these systems
and that retrieves and delivers the web pages in response to requests from the website
users. Apache is the most commonly used web server software (according to Net craft
statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.
Website styles
Static website
A static website is one that has web pages stored on the server in the format that
is sent to a client web browser. It is primarily coded in Hypertext Markup Language
(HTML).
Simple forms or marketing examples of websites, such as classic website, a five-
page website or a brochure website are often static websites, because they present pre-
defined, static information to the user. This may include information about a company
and its products and services via text, photos, Flash animation, audio/video and
interactive menus and navigation.
This type of website usually displays the same information to all visitors. Similar
to handing out a printed brochure to customers or clients, a static website will generally
provide consistent, standard information for an extended period of time. Although the
website owner may make updates periodically, it is a manual process to edit the text,
photos and other content and may require basic website design skills and software.
In summary, visitors are not able to control what information they receive via a static
website, and must instead settle for whatever content the website owner has decided to
offer at that time.
They are edited using four broad categories of software:
Text editors, such as Notepad or Text Edit, where content and HTML markup are
manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver
(previously Macromedia Dreamweaver), with which the site is edited using a GUI
interface and the final HTML markup is generated automatically by the editor
software
WYSIWYG online editors, where any media rich online presentation like
websites, widgets, intro, blogs etc. are created on a flash based platform
Template-based editors, such as Rapid weaver and i-web, which allow users to
quickly create and upload websites to a web server without having to know
anything about HTML, as they just pick a suitable template from a palette and

add pictures and text to it in a DTP-like fashion without ever having to see any
HTML code
Dynamic website
A dynamic website is one that changes or customizes content automatically

and/or frequently based on certain criteria. The page composition is usually data-driven
and collates information ad hoc each time a page is requested.
A website can be dynamic in one of two ways. The first is that the web page code
is constructed dynamically. The second is that the web page content displayed varies
based on certain criteria. The criteria may be pre-defined rules or may be based on
variable user input.
The main purpose of a dynamic website is that it is much simpler to maintain a
few template pages and a database than it is to build and update hundreds or thousands
of individual web pages and links.
A dynamic website also describes its construction or how it is built, and more
specifically refers to the code used to create a single web page. A dynamic web page is
generated on the fly by piecing together certain blocks of code, procedures or routines.
A dynamically-generated web page would call various bits of information from a
database and put them together in a pre-defined format to present the reader with a
coherent page. It interacts with users in a variety of ways including by reading cookies
recognizing users' previous history, session variables, server side variables etc., or by
using direct interaction (form elements, mouseovers, etc.). A site can display the current
state of a dialogue between users, monitor a changing situation, or provide information
in some way personalized to the requirements of the individual user.
Some countries, for example the U.K. and the U.S., have introduced legislation
regarding web accessibility.
Software systems
There are a wide range of software systems, such as Java Server Pages (JSP),
the PHP and Perl programming languages, Active Server Pages (ASP), YUMA and Cold
Fusion (CFM) that are available to generate dynamic web systems and dynamic sites.
Sites may also include content that is retrieved from one or more databases or by using
XML-based technologies such as RSS.
Static contentmay also be dynamically generated either periodically, or if certain
conditions for regeneration occur (cached) in order to avoid the performance loss of
initiating the dynamic engine on a per-user or per-connection basis.
Plug ins are available to expand the features and abilities of web browsers, which use
them to show active content, such as Flash, Shockwave or applets written in Java.
Dynamic HTML also provides for user interactivity and real-time element updating within
web pages (i.e., pages don't have to be loaded or reloaded to effect any changes),
mainly using the DOM and JavaScript, support which is built-in to most modern web
browsers.

Turning a website into an income source is a common practice for web

developers and website owners. There are several methods for creating a website
business which fall into two broad categories, as defined below.
Content-
Content-based sites
Some websites derive revenue by selling advertising space on the site.
Product-
Product- or service-
service-based sites
Some websites derive revenue by offering products or services for sale. In the
case of e-commerce websites, the products or services may be purchased at the
website itself, by entering credit card or other payment information into a payment form
on the site. While most business websites serve as a shop window for existing brick and
mortar businesses, it is increasingly the case that some websites are businesses in their
own right; that is, the products they offer are only available for purchase on the web.
Websites occasionally derive income from a combination of these two practices.
For example, a website such as an online auctions website may charge the users of its
auction service to list an auction, but also display third-party advertisements on the site,
from which it derives further income.
Types of websites
There are many varieties of websites, each specializing in a particular type of content or
use, and they may be arbitrarily classified in any number of ways. A few such
classifications might include;
Affiliate Information site School site

Archive site Java applet site Video sharing
Blog (or web log) site Mirror site Search engine site
Content site News site Shock site
Corporate website Personal homepage Warez
Electronic commerce Phish site Web portal
(e-Commerce) site Political site Wiki site
Community site Porn site Humor site
City Site Rating site Review site
Gripe site
Some websites may be included in one or more of these categories. For

example, a business website may promote the business's products, but may also host
informative documents, such as white papers. There are also numerous sub-categories
to the ones listed above. For example, a porn site is a specific type of e-Commerce site
or business site (that is, it is trying to sell memberships for access to its site). A fan site
may be a dedication from the owner to a particular celebrity.

Websites are constrained by architectural limits (e.g., the computing power

dedicated to the website). Very large websites, such as Yahoo!, Microsoft, and Google
employ many servers and load balancing equipment such as Cisco Content Services
Switches to distribute visitor loads over multiple computers at multiple locations.
In February 2009, Net craft, an Internet monitoring company that has tracked
Web growth since 1995, reported that there were 215,675,903 websites with domain
names and content on them in 2009, compared to just 18,000 websites in August 1995.
1.3 Website design

Web design is similar (in a very simplistic way) to traditional print publishing.
Every website is an information display container, just as a book is a container; and
every web page is like the page in a book. However, web design uses a framework
based on digital code and display technology to construct and maintain an environment
to distribute information in multiple formats. Taken to its fullest potential, web design is
undoubtedly the most sophisticated and increasingly complex method to support
communication in today's world. "Design Issues for the World Wide Web". Public
domain. World Wide Web Consortium. 2009-06-09. http://www.w3.org/DesignIssues/.
Retrieved on 2009-06-10.
For the typical web sites, the basic aspects of design are:
• The content: The substance and information on the site should be relevant to the site
and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple
and reliable.
• The appearance: the graphics and text should include a single style that flows
throughout, to show consistency. The style should be professional, appealing and
relevant.
• The visibility: the site must also be easy to find via most, if not all, major search engines
and advertisement media.
A web site typically consists of text and images. The first page of a web site is known
as the Home page or Index. Some web sites use what is commonly called a Splash
Page. Splash pages might include a welcome message, language or region selection, or
disclaimer. Each web page within a web site is an HTML file which has its own URL.
After each web page is created, they are typically linked together using a navigation
menu composed of hyperlinks. Faster browsing speeds have led to shorter attention
spans and more demanding online visitors and this has resulted in less use of Splash
Pages, particularly where commercial web sites are concerned.
Once a web site is completed, it must be published or uploaded in order to be
viewable to the public over the internet. This may be done using an FTP client. Once
published, the web master may use a variety of techniques to increase the traffic, or hits,
that the web site receives. This may include submitting the web site to a search engine
such as Google, Bing or Yahoo, exchanging links with other web sites, creating
affiliations with similar web sites, etc.

1.4 Consumer Awareness

Anyone who consumes goods and services is a consumer. Consumer awareness
is the knowledge that a consumer should have about his/her legal rights and duties. It is
a must for a consumer to follow these rights. It is implemented for the protection of the
consumer, so that the consumer is not exploited by the seller of the products.
Consumers get exploited in the market. They respond to advertisements and buy
goods. Generally advertisements do not give all the information that a consumer needs
to know or wants to know about a product.
Some of the common methods of exploitation are
1. Under weight and under measurements -- not measured or weighed correctly

2. Substandard Quality -- defective home appliances and medicines beyond expiry
date
3. High prices -- charging above the retail price
4. Duplicate Articles -- selling fake items in the name of the original
5. Adulteration and Impurity -- is done to get higher profits
6. Lack of safety Devices -- absence of inbuilt safeguards in appliances
7. Artificial Scarcity -- hoarding and black marketing
8. False and Incomplete Information -- misleading information on quality, durability,
and safety.
9. Unsatisfactory after sales Service -- high cost items like eletronics and cars
require constant and regular service.
10. Rough behaviour and Undue conditions -- harassment in getting LPG connection
or a telephone connection.
Factors causing exploitation of Consumers.
1. Limited Information -- providing full and correct information will help in the choice
2. Limited Supplies -- when goods and services are in short supply then price
shoots up
3. Limited Competition -- single producer may manipulate the market in terms of
price and stocks.
4. Low Literacy -- illiteracy leads to exploitation. Hence Consumer Awareness is
essential.
Rise of consumer Awareness
Kautilya was one of the earliest to write in his Arthasastra about the need for
Consumer awareness and protection. With the growth of private sector there is a greater
need for discipline and regulation of the market. Consumers must be aware of the sale
and purchase of goods, the health and security aspects also. Ensuring the safety of food
items sold in the market is essential these days.

Legal measures for consumer safety and consumer awareness must be uniform,
and transparent in terms of prices, quality of goods, and stocks. Consumers must have
the tools to combat malpractices and protect their rights.
Rights and Duties of Consumers
As codified under the Indian Laws the Consumers have the following
Rights
1. Right to Safety -- to protect against hazardous goods

2. Right to be Informed -- about price, quality, purity
3. Right to choose -- access to a variety of goods and services at competitive prices.
4. Right to be Heard -- consumers interest and welfare must be taken care of
5. Right to seek Redressal -- protection against unfair trade practices and settling
genuine grievances.
6. Right to Consumer Education. -- Knowledge about goods and issues related to
consumers.
Duties
1. Get a bill for every important purchase and also the Warranty card
2. Check the ISI mark or Agmark on the goods
3. Form consumer awareness groups
4. Make a complaint on genuine grievances.
5. Consumers must know to exercise their rights.
Consumer protection Measure

1. Legislation concerning
concerning Consumer Rights.
The Consumer Protection Act 1986 provides for consumer disputes redressal at
the state and national level. With the help of this law the agencies can solve grievances
in a speedy, simple and inexpensive manner. A separate department of consumer
affairs was set up at the state and central government. A three tier system of consumer
courts at the National, State and District levels were set up. These agencies have done
good work by handling lakhs of cases.
2. Public Distribution System

System.
To protect the poor from price rise and black marketing the government food
security to the poor by supplying essentials through the ration or Fair price shops.

3. Standardization of Products.
Products.
These are done to assure the quality of products. The ISI stamp on goods is
placed by the Bureau of Indian standards. This caters to industrial and consumer goods.
These goods can be trusted to confirm to specific standards. Agmark is meant for
Agricultural products.
At the International level the International Organization for Standardization (ISO)
located in Geneva sets common standards. The FAO and WHO provide food standards.
Legal formalities for filing a complaint.

complaint.
The complaint can be written on plain paper. The supporting documents like the
warranty card must be attached. A lawyer is not required. We can argue our case.
Consumers are always exploited by traders and sellers. Consumer awareness is
needed to prevent the exploitation of consumers by traders and manufacturers.
Consumers must also be made aware of their rights and duties.
1.5 PROJECT DETAILS

This project was designed keeping in mind the prime criteria’s as to the reasons
of how and why a market condition is actually analyzed. Analysis could not be
enumerated on the basis of anticipations, but real statistics. Statistics which is based on
product acceptance in any market and that too on the basis of certain segmentations. A
product launched without a thorough market research is
sure to face a disaster.
This project would actually help in ascertaining certain facts which would help in
understanding the actual reasons of the product’s upward or downward sales graph.
The product which sees its consumer as a part of its origin dictates consumer behaviour,
and hence market research of the given product would even reveal as to how a
developed strategy would also yield avenues of a better sales graph.
This project encircles round the queries of a consumer enquiring about questions
of why he or she should take or not take the product. It also speaks of the accepted
product’s comfortability. It would also talk about the acclimatization of the product with
the consumer.
1.6 STATEMENT OF PROBLEM

The nuclear intention in designing such a project was to understand factual
benefits and acceptance of website. Its unawareness is a cause that it sells less. Its less
popular statistics in Cuttack evidently is a consequence of the reason that people here
are adapted to their own life style and no new circumstantial changes are even accepted
by this section.
Nevertheless, a theory runs of “change”. Nothing in this world is “absolute” except
the word itself. Hence an attempt is reconciled to put forth the fact that an acceptance of
such kind of service actually can change life. The analysis of this subject would be an
effort that however strong promotions could be its only important, how the niche or the
requirement of that need is created and mankind faces erratic changes. He should

envisage at a time that without website, an organization could sustain but would be
really difficult.
The objective also speaks about just, not a requirement in a corporate sector, but
also its accessibility modes & availability in all sections of people. Life should never be
categorized on the basis of a service that it’s not meant for us!
It should be there, used proportionately to equate lifestyles and hence then the
brand would reign in the kingdom called “MARKET” and hence it steps into an arena
called “SUCCESS”.
Specification is perhaps, a mirror which gives us clarity of thought in a right
direction. If website has to spoken with consumer behavior, let’s take iLEX as the
spokesperson amongst the hardcore loyalist who made iLEX directly proportional to
website, beyond several of its other services which it might be catering. Its technical
viabilities are specific in accordance with Indian corporate psychology.
Sometimes, financial constraint comes out to be a reason that service class or if
correctively spoken, the lower middle class finds it to be a hindrance in having website.
1.7
1.7 Objective, Scope & Limitations
Objective:
• To find out the awareness level of website among the customers.
• To find out the most effective media for accelerating awareness level of website.
• To find out the key for denial & acceptance for website.
• To find out the reasons for positive or negative response towards website.
• To find out consumer awareness about iLEX among various other competitive
brands lined up.
• To find out in which category of customer mostly accept the website.
• To find out satisfaction level of persons who are already using website.
Scope:
Scope
This study was conducted to find out the awareness of website and consumer
behavior in respect of iLEX, so the scope of this study is very wide.
Limitations:
Website as a service are still new in the market and yet to get its acceptance
globally. People are Lack of interest and enthusiastic responses may have allowed
biases in this report. Test of sampling error could not be done due to the absence of
data regarding the total population size. Correctness of this report is restricted and
limited by the degree of authenticity of data collected and sincerity and honesty of
respondents.

CHAPTER -2
METHODOLOGY

2.1 RESEARCH METHODOLOGY
The methodology adopted to accomplish this project was in accordance with the
topic assigned. The study was based on data collected mainly from primary as well as
secondary sources. Descriptive research methodology was adopted for
the purpose of study.
DESIGNING THE QUESTIONNAIRES
This study was conducted in two parts and accordingly questionnaires are also set
categorically:
Questionnaire for different organization (who have website).

Questionnaire for different organization (who don’t have website).
The method adopted for developing the above mentioned questionnaires followed
the following sequential order:
1. Determining the objective of the project and specific data to be sought.

2. Determining the process of interviewing.
3. Scrutinizing the question content.
4. Setting the response format.
5. Setting the wording of the questions.
6. Setting the questionnaire structure.
7. Pre-testing, revising, redesigning and final draft.
The questionnaires were prepared in consultation with the Company guide as well as
the institutional guide.
PRE-
PRE-TESTING THE QUESTIONNAIRE
Before implementing the questionnaires in the field, it was pre-tested to avoid any
ambiguous questions and to see the effectiveness of the questionnaires. For this reason
a pilot survey with 10 consumers was conducted. After Pre-Testing it was found that,
few questions were not apprehend able by the respondents; these were accordingly
redesigned and revised so as to make them more understandable. Finally the
questionnaires were printed and used in collecting responses for the survey.

SAMPLING PLAN
Sample size: The total sample size is 175 numbers.

Which is further divided as follows?
Small Scale Industries 25

Large Scale Industries 25
Hospitals 25
Institutions 25
Government Organizations 25
Builders & Promoters 25
Travel Agencies 25
----------------------------- -----------------------
Total 175
SAMPLING METHOD:
Stratified random sampling was done for each of the specified category mentioned
above, so as to ensure that the sampling represents all sections of users as well as non
users.
2.2 METHODS OF COLLECTING DATA
The data was collected mostly from primary sources. During the period (1-06-
2009 to 15-07-2009) the survey was conducted in CUTTACK.
During the period of this study I got the responsibility to give demonstrations to
consumers and thus I got the opportunity to talk to the consumers directly and check
their awareness level about website. During my interactions with the consumers I
always tried my best to make them understand that how working of an organization can
be well developed & how it affects the life business and tried to reveal various relative
advantages of website.

CHAPTER-
CHAPTER-3
ANALYSIS & FINDINGS

The actual fact seen in the process of executing this project was a social,
behavioral, psychographic & economic segmented reason.
The area, Cuttack, under persistent development is really lagging behind in its
social & behavioral potentials. A lay back attitude or perhaps a life not harnessed by
restricted Professionalism has been a curse to bridge such gap, a benedicts aroused
with the psychological variances of people. The mass may seem to adapt changes, yet
the nominal value of their thoughts & ideologies if given a priority also would be seen
that the social status may have improvised but the behavioral patterns would not
coordinate with the rest of parameters.
SURVEY METHOD
Personal Interviewing -
1) Mall Intercept.
2) Computer Assisted.
The entire project has been divided into 7 different parts. They are written as follows;
1. Small Scale Industry.
2. Large Scale Industry.
3. Hospitals.
4. Institutions.
5. Government Organizations.
6. Builders & Promoters.
7. Builders & Promoters
Again these 7 parts are further divided in two parts by considering two criteria. These
are;
• Those who are having website.

• Those who aren’t having website.
For the different categories of respondents mentioned above, different set of

questionnaires has been designed and as such the analysis of each segment is
formulated differently, such as –
3.1- Quantification of organizations in different industries who are having website

3.2- Analysis of those sectors who are having Website
3.3- Analysis of those sectors who don’t have Website

3.1.1: Quantification of organizations in different industries who are having website
Through this chat it is clear that the over 50% of Small & Medium industries,
Large scale industries, Hospitals, Institutions, Government Organizations, Real estate
are having websites. So there is opportunity for website developers to establish their
market. For that company have to create awareness among the customers of different
sectors.

3.2.1: Awareness of concept & benefits of website
Here 'a' refers to yes, 'b' refers to not fully known, 'c' refers to less known, 'd'
refers to no. Through this graph an attempt was made to gauge the awareness level of
website among respondents of different sectors. As we can see that all the sectors have
sound knowledge of website but it is not 100%.

3.2.2: Most effective media for creating awareness of website
Through this analysis we can know the most effective media for creating the
awareness of website. In this chart ‘a’ refers to print media, ‘b’ refers to internet, ‘c’
refers to friends & relatives, ‘d’ refers to others. It is clear that for SMI, LSI, Hospitals &
garment & Jewelry, friends & relative is most effective media for creating awareness of
website.

3.2.3: Need for website in different sectors
As sectors are different so the quantity of need is also different. It is sure that
there is need for website. It is the way of operation of work that affects the need of
website. Here ‘a’ refers to advertising, ‘b’ refers to consume less time, ‘c’ refers to to
globalize the network and ‘d’ refers to others.

3.2.4: Popularity of website developers
In Cuttack the popularity of website differs from sector to sector. In this analysis
major website developers taken into consideration. Here ‘a’ refers to Versatile IT
services, ‘b’ refers to Softweb technologyy,’c’ refers to iLEX Media Solution, ‘d’ refers to
None. In this graph it is clear that website developers in Cuttack are less popular than
others who are present in other state.

3.2.5: Satisfaction by having website
This chart shows that all the sectors are satisfied by having website which is over
90% satisfaction. Here ‘a’ refers to yes, ‘b’ refers to not fully, ‘c’ refers to less, ‘d’ refers
to no.

3.3.1: Awareness of concept & benefits of website
Here ‘a’ refers to yes, ‘b’ refers to Not fully known, ‘c’ refers to Less known, ‘d’
refers to No. In this chart it is clear that those who don’t have website most of them are
not aware of website & those who know, knowledge is less. So there is opportunity to
increase the awareness level of website in the mind of every customer so that at least
they can know how much important is this for their business. Therefore through this they
can increase the demand of website in different sectors.

3.3.2: Most effective media for creating awareness of website
Through this analysis we can know the most effective media for creating the
awareness of website. In this chart ‘a’ refers to print media, ‘b’ refers to internet, ‘c’
refers to friends & relatives, ‘d’ refers to others. It is clear that for SMI, LSI, Hospitals &
garment & Jewelry, friends & relative is most effective media for creating awareness of
website.

3.3.3: The cause for not having website
In this chart ‘a’ refers to Not aware of website, ‘b’ refers to Afraid of hacking,
spam’s etc, ‘c’ refers to Expensive, ‘d’ refers to others. Through this chart it is clear that
major reason behind not having website is their less awareness level of website. Beside
this there is another reason is that it is expensive. It is true website is expensive if the
service taken for short period. But the website service is for long period. So long range
of period it can be acceptable and cheaper than other communication media.

3.3.4: Popularity of website developers
In Cuttack the popularity of website differs from sector to sector. In this analysis
major website developers taken into consideration. Here ‘a’ refers to Versatile IT
services, ‘b’ refers to Softweb Technology, ’c’ refers to iLEX Media Solution, ‘d’ refers to
None. Here is also majority of website developers are known from outside or others.
Behind this iLEX has popularity comparison to other to. So the market is less aware of
website but iLEX as a website developer known in the market. Therefore the next step is
built awareness level from iLEX to all the sectors.

3.3.5: Finding out who can be potential customer & also sector
Here 'a' refers to In near future, 'b' refers to Within 3 to 4 months, 'c' refers to Not
now, 'd' refers to No. In this chart it is clear that there is less people who don’t like to
have website. But opportunity is there for website developers to create their market.
Because there is more than 95% customers are ready for having website. Some are like
to have later but if website companies increase the awareness in the market then the
customers hesitate to do have website, they are more attracted do website.

Chapter - 4

4.1: CONCLUSION
The overall study & observation done, findings & other hypothetical issues as well
reveals a message --- message of development, more development would energize,
more awareness.
More awareness should also promote, more acquaintance with the product, more
acquaintance should lead to more presence of this product. The word "More ", redefined
here equates to mass & proportionate to the jury,
Nevertheless contradictions may occur, and has occurred also. Coalitions,
actually occurs with differentiated ideologies, two different ideologies fighting to come
down to a single conclusion.
History evades that such conclusions do not occur. But with such conflicts, erupts
newer brain wares, potential thoughts, minds that credential’s updates & thereby a
market is reborn, which drapes along with veils of augmented sales strategies that
resulted to a wide product acceptance. Product presence everywhere whispers tales of
product success. It's just that a mind which do not do different things, but does a
strategy differently. A good percentage of people accepted the service & many
users accepted iLEX as a service unit.
4.2: RECOMMEMDATIONS
The gradual penetration rates of website are a definite indication of the need for
creating more awareness of the service and also highlighting its feature, performance
levels and usefulness. Earlier high organizations group & now as the era is changing
towards more competitive market the main customers is always the business
organizations and are the biggest users of website, their views assume paramount
importance in drawing any inference on the acceptability of the same. From the
research it is seen that, although there is an awareness of the service, but many of the
people still behind.

4.3: SUGGESTIONS TO STEP A STEP AHEAD:
It is vitally required to identify peripherals of influencing growth & development of

the market. Website being, relatively a new service, five characteristics have to be
emphasized which are especially important in influencing the rate of adoption.
The 1st is the service compatibility, the degree to which it matches the values
and experience of individuals in organization. The website is basically designed keeping
the communication media in mind. But now, it is more than a communication is
observed.
2nd is the service relative advantage – a degree to which it appears superior to
existing communication media. It may be expensive than print media at one time but
website is a service for life time compare to print media. It may be less reliable than TV
& radio but it is developing much faster rate than any other media. So all in one it is
more than good. The concept is new and move to maturity stage at a faster rate at more
than expectation.
The 3rd is service divisibility, a degree to which it can be tried on a limited basis.
It is the only one kind communication media which provide service according to the
need of the customer. It may be sms service, portal creation, unlimited space in web and
it can provide customized communication service for any class of people
The 4th is the service complexity; Yes it too difficult to understand characteristic
& operation of service until you have thorough about the knowledge of website. When
one understands the basic feature of this service he can also easily access his/her own
website. He/she have to authorization. Apart from this the company in this service
industry can provide the operation on the behalf of owner.

Questionnaire for survey

of
Consumer Awareness of Website
Name of the sector :

Name of the Organization :
Name of the Person :
Address :
3.1: Do you have website?
Yes No
Continue to Go to
Questionnaire 3.2 Questionnaire 3.3
Questionnaire 3.2
3.2.1: Do you aware of concept & benefits of website?
a) Yes b) Not fully known
c) Less known d) No
3.2.2: How did you know about the website for the first time?
a) Print media b) Internet
c) Friends & Relatives d) Others
3.2.3: For which major criteria do you have website?
a) Advertising b) Consume less time
c) To globalize the network d) Others
3.2.4: Do you know / heard about any website developers in cuttack?
a) Versatile IT services b) Softweb Technology
c) iLEX Media Solution d) None

3.2.5: Are you satisfied by having website?/
a) Yes b) Not fully
c) Less d) No
Questionnaire 3.3
3.3.1: Do you aware of concept & benefits of website?
a) Yes b) Not fully known
c) Less known d) No
3.3.2: How did you know about the website for the first time?
a) Print media b) Internet
c) Friends & Relatives d) Others
3.3.3: Why you don’t have website?
a) Not aware of it b) Afraid of hacking & spams etc
c) Expensive d) Others
3.3.4: Do you know / heard about any website developers in Cuttack?
a) Versatile IT services b) Softweb Technology
c) iLEX Media Solution d) None
3.3.5: Are you satisfied by having website?
a) Yes b) Not fully
c) Less d) No

Bibliography
Books
Marketing Management
Author- Philip Kotler and Kevin Lane Keller -13TH Edition
Publisher- Dorling Kindersley
Place of Publication- India
Year of Publication- 2009
Consumer Behavior
Author J.Olson
Year of publication- 2008
Marketing Management
1st Edition
Author- C.N. Sontakki
Publisher- Kalyani Publishers
Year of publication- 2007
Website
www.wikipedia.com
www.economypedia.com
www.scribd.com

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ILEX MEDIA SOLUTION PVT LTD

Mr. D. S. Senapati (Internal Guide)

Institute of Professional Studies & Research (IPSAR)

I do hereby indemnify my research work to be authentic and original in all

Institute of Professional Studies & Research (IPSAR)

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

To begin with, I would like to acknowledge my sincere thanks to Mr.Anemesh

My heartfelt gratitude also goes to my Company guide Mr.Anemesh Mohapatra

Thankfulness by its expression perhaps could not be compiled in a couplet and

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Title of the project: “CONSUMER AWARENESS OF WEBSITE”.

Name of the Organization: iLEX Media Solutions Pvt. Ltd.

Name of the Institute: Institute of Professional Studies & Research (IPSAR)

Name of the guide:

Internal: Mr. D. S. Senapati

External: Mr. Animesh Mohapatra (Manager)

iLEX Media Solutions Pvt. Ltd.

Project Period: 29th June 09 TO 15th Aug 09

Major objective of the study:

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Methodology: The study was qualitative in nature and based primarily

Data source: Primary & Secondary.

Research Approach: Descriptive Data

Research instruments: Well structured questionnaires comprising of Open

order and the same were taken from Cuttack.

It is found that newspapers & internet as a medium of advertisement, friends

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

1.1 Industry Profile

CHAPTER - 2 2.1 Research Methodology

CHAPTER - 3 3.1- Quantification of organizations in different industries who are

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

iLEX is a professional services firm that helps companies to leverage strategy,

Our Focus Areas

Research and Advisory

Industry Research Service

iLEX's Industry Research Service (IRS) provides comprehensive analyses of

Customized Research Services

Growth & Demand Assessment

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Competitive & Strategic Benchmarking

Small and Medium Enterprises (SME) Business Advisory Services

The SME Advisory Services (SMEAS) leverages iLEX longstanding experience

SME Training and Development

Education and Training

Project Management and Implementation

From strategy to implementation to maintenance on a per project basis or as a

The Skill shortage in India showcases an opportunity to create innovative and

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University and College Portals

Alumni/ Development Studies

Technology led Brand Development

Building Digital Subscriber Base

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Dr Sanjay is an Associate Professor at the Graduate School of Business Science,

Prof Jagpal Singh

Former Senior Scientific Officer and Scientific Officer at IIT-Delhi. He has

Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in

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Sanjay brings experience of 16 years in corporate Companies in Institutional

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Branch Offices London Office

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