Week Topic Subtopic Language focus Indicator Activity Materials Assessment

1
(90-120
minutes)
Introduction to
Marketing
1. Describing the jobs of
marketing within an
organization
2. Talking about what an
organization in
marketing
3. Describing your job
responsibilities/ tasks

1. Discussing
marketing tasks
using related
vocabularies
2. Describing about
a persons
responsibilities






Students will be
able to:
1. Explain the duties or
jobs tasks for each
position
2. Name the positions in
marketing department
3. Describe the activities
and/or job tasks in
working situation



1. Pair or small
group
discussion
2. Simple
presentations of
each pair/group
3. Simulation of
marketing
activity example


Listening
4. What is
marketing
5. Name of job
position

Reading
6. Marketing jobs

Speaking
7. Introduction of
job tasks

1. Situational
passage
2. Pictures
order
arrangement
3. Related
vocabulary

2

The Marketing
Plan 1: audit
and objectives
1. Outlining a marketing
plan
2. Carrying out a
marketing audit
3. Setting marketing
objectives

1. Sections of a
marketing plan
2. Verb-noun
collocations used
in marketing
objectives
Students will be able to:
1. Understand the content of
some text about basic
marketing plan
2. Identify marketing
objectives based on a text
by paraphrasing the
marketing objectives
3. Understand the content of
video about digital
marketing strategy
(including the marketing
objective)
4. Identify the marketing
Listening
1. Digital
marketing
using text
message

Reading
1. A company
mission
statement
2. Marketing
objectives
3. Marketing
audit of a
1. Report text
2. Digital
marketing
video
3. News
4. Marketing
audit

audit process of certain
companies based on a text
5. Construct a simple
marketing plan in group
focusing in marketing audit
and marketing objectives

certain
company

Speaking
1. Role play
of
presentatio
n of
marketing
plan

Writing
1. Create
simple
marketing
plan

3 The Marketing
Plan 2: strategy
and tactics
1. Proposing a marketing
strategy
2. Planning and
discussing the
marketing mix
3. Presenting the
marketing budget
4. Writing an executive
summary (of reports)
5. Expressions used in an
executive summary




1. Using report
data to connect
ideas in writing
2. In a meeting:
explaining;
describing and
summarizing key
points;
suggesting
tactics;
disagreeing
3. words used in
elements of the
marketing mix; a
marketing
budget

Students will be able to:

Marketing strategy
1. understand the audio by
answering the questions.
2. Identify keywords in
marketing strategy
discussion by reading a
text
3. Understand the dialogue
in the audio by taking
notes of the point and
filling the blanks
4. Understanding the text by
analyzing and comparing
to others files
5. Write a marketing strategy
6. Present the marketing
strategy using
expressions

Marketing mix
Listening
1. Cocacola
marketing
strategy
2. Positioning
strategy
3. Marketing mix
4. Marketing mix
telunite
5. discuss a
marketing
budget


Reading
6. Marketing
strategy of coca
cola
7. Marketing mix
of Cocacola
8. Budget
9. Chocolate
1. Report text:
Result of
marketing
survey or
research
2. Executive
summary
3. Budget plan
4. Audios
5. Marketing
strategy of
coca cola
6. Marketing
mix of
cocacola


7. Understand the dialogue
by answering the
questions for marketing
mix
8. Understand the text
(marketing mix) by
answering questions
9. Understand the dialogue
by taking notes and filling
the blanks
10. Understand the text
(marketing mix) by
comparing to others and
finding weakness and
strength
11. Present the analysis of the
text
12. Understand the text by
filling the blanks
13. Write a marketing mix

Marketing budget
14. understand a text by
answering questions
15. Identify a marketing
budget parts and content
files by reading and
comparing it to others
16. Present the budget text
using expressions
17. Understand the topic in
audio by answering
questions
18. Make a marketing budget
19. Present the marketing
budget

Executive summary
20. Recognize the correct
Factory

Speaking
10. Marketing
strategy
11. Analysis of
marketing mix
found in files
12. Presentation of
marketing
budget

Writing
13. Marketing
strategy
14. Marketing mix
15. Marketing
budget
16. Executive
summary



form of the text by
comparing
21. Understand the text
(executive summary) by
answering questions
22. Imitate the expressions
23. Understand the text by
analyzing and comparing
the text with others.
24. Understand a text by filling
the blanks
25. Write an executive
summary

4 International
customer
communication
1. Respecting cultural
differences in Meeting
and Negotiation
2. Business Calls
3. Summarizing a meeting
4. Adapting a message
for a market

1. International
culture
hospitality
2. Phrases in
business phone
call
3. Meeting
summary
4. Introducing
recommendation
s

Students will be able to:
1. Identify cultural difference
from several country
related to working ethics
2. Compare texts and events
happens in a cross-
cultural meeting in a video
3. Identify the aspect of
cross-cultural negotiation
in a video by answering
questions
4. Arrange a meeting via
phone-call
5. Understand the content of
meeting summary agenda
6. Create a product
recommendation based
on texts
7. Create service
recommendation based
on video (listening)
8. Demonstrate how to
recommend a company
service in simple role play

Listening
1. A meeting
between
associates from
different
countries
2. Cross-cultural
negotiation
3. Cultural
difference

Reading
1. Situational
passage
2. Business
call script
3. Multicultura
l
negotiation
tips
4. Meeting
summary
agenda

Writing
1. Videos of
multicultural
clients
2. Meeting
summary
template

1. Meeting
summary

Speaking
1. Recommend a
service

5 Market
Research
(gathering
information on
the market)
1. Explaining research
needs
2. Formulating and
explaining a market
research plan
3. Moderating a focus
group
4. Writing survey
questions; explaining
survey
1. Verbs to
describe market
research issues
in the financial
services industry
2. Market research
techniques
3. Moderating a
discussion
4. Terms for online
surveys
5. Describing
survey results
Students will be able to:
1. Understand the dialogue
by answering the
questions
2. Conducting small
interview about target
research
3. Identify the keywords in
market research
discussion by reading the
text
4. Understand the dialogue
by answering the
questions
5. Understand the dialogue
by answering the
questions
6. Understanding the text by
comparing to other files
7. Construct/create a market
research questions in
group
8. Demonstrate the market
research technique (can
include the activity of
applying a mock-up
survey)
9. Understand the text by
answering the question
10. Present the market
research result and giving
agreement/disagreement
Listening
1. Market research
1
2. Market research
2

Reading
3. Research
methodology
4. Written survey
questions
5. Market research
article

Speaking
6. Market research
technique
presentation
7. Market research
result

Writing
8. Market research
summary

Survey/question
naire

11. Write a marketing
research report.
12. Compare each market
research technique

6 Branding and
Profiling
1. Branding construction
2. Formal and non-formal
company profiles
3. Company profile
presentation
1. Part of speech
used in branding
2. Formal and
non-formal
company
profiles

Students will be able to:
1. Identify the part of speech
used in branding of
several companies
2. Create brandings using
different part of speech
3. Understand the content of
formal company profiles
by answering questions
4. Understand the criteria of
formal company profile by
comparing two company
profiles
5. Write a formal company
profile by listening to a
company profile video
6. Identify the criteria of non-
formal company profile
7. Present the company
profile in meeting
soimulation


Listening
1. Company
profile video
Reading
1. Branding of
several
company
2. Read the
example of
formal and
nonformal
company
profile
Speaking
1. Company
profile
presentatio
n
Writing
1. Create
brandings
2. Writing
formal and
nonformal
company
profile

3. Compa
ny
profile
4. Brandin
g


7 Marketing
message and
promotion
1. Creating and
presenting a marketing
message
2. Presenting the
promotional mix
3. Product description
1. Expressions in
marketing
message
2. Expressions for
presenting the
promotional mix
3. Presentations:
moving on;
Students will be able to:
1. identify the expressions
used in marketing
message
2. identify the parts of
marketing message
3. imitate the marketing
message
Listening
1. Expressions
used in
presenting/
promoting
product

Reading
1. Examples
of
marketing
message
2. Expressions
in
presentatio
ns

showing slides;
dealing with
interruptions
4. Word for
describing

4. create a marketing
message
5. present the marketing
message and comment to
others performance
6. understanding the text by
answering the questions
7. understanding the
dialogue by answering the
questions
8. understanding the text by
analyzing the tools written
in files
9. present the promotional
mix
10. create a promotional mix.
11. Present the promotional
mix.
12. Know product
description for
promoting

2. Read samples
of marketing
message
3. Promotional
mix

Speaking
4. Imitate the
expressions
5. Role play in
presenting the
medium in
promotion

Writing
6. Writing
marketing
message

3. Promotional
mix
8
Receiving order
of the customer

1. Receiving order via
phone call/
documents
2. Responding to
clients order

1. Expressions used
for receiving
order
2. Document of
order

Students will be able to:
1. Understand the
content of a dialogue
about receiving order
via phone
2. Identify clients order
by listening to some
order records
3. Demonstrate a simple
role play about
receiving order via
phone
4. Understand the
content of orders
document
5. Write an order
documents by listening
1. question and
answer
2. pair-group
discussion


listening
1. listening order
from a customer
speaking
1. responding to
clients order
2. purchasing
products
reading
1. clients order in
email
2. related
document
(agreement)
3. email/letter

to a conversation

2. document
related to
purchasing
product
writing
1. writing response
for replying
clients
order/purchasing

9 Business
Proposal
1. responding to
business proposal
2. creating a simple
outline of
business proposal
3. Constructing a
cogent business
proposal
4. Business
proposal
presentation for
clients
1. Identifying
the parts of
business
proposal
2. Identifying
formal
expression
used in
business
proposal
3. Outlining a
business
proposal
4. Developing a
business
proposal from
the previous
outline using
formal
expression
5. Demonstratin
g how to give
a convincing
business
proposal
presentation
Students will be able to:
1. Identify keywords in
business proposal
negotiation
2. Identify the formal
expressions used in
business proposal
3. Produce meaningful
feedback to business
proposal
4. Arrange a simple
outline of business
proposal
5. Construct a business
proposal using formal
expression
6. Demonstrate a
business proposal
presentation
1. Role play

2. Listening/w
atching video of
business proposal
presentation

3. Write
business proposal
outline Writing a
business proposal
in group

4. Simulation
of business
proposal
presentation
1. Simulation of
business
proposal
negotiation

2. List of formal
expression
used in
business
proposal

3. Example of
business
proposal
1. Example of
business
proposal

2. List of
formal
expression
used in
business
proposal