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I'm an insurance consultant. I work with insurance buyers, helping them buy and manage
their insurance programs. I don’t sell insurance and I never accept fees, commissions, or
gifts from the insurance agents I work with for my clients.
Recognizing that not all business owners want to hire a consultant, I put together this list of
questions for insurance buyers to ask their agents. Many people don’t know what questions
they should be asking. They don’t know what they don’t know. I hope this list helps.
Not all questions are appropriate for all businesses. You probably shouldn’t just hand this list
to your agent. My guess is that most insurance buyers would be on overload after discussing
the tenth question.
Run through the questions and see which ones seem to apply to you. Put a check by those
you are interested in and talk with your agent. The idea is to spur a discussion.
Of course, you can always call me if you need help understanding your coverage. It is, after
all, what I do.
You have permission to email this, to post this, to print this and to pass it along for free to
anyone you like, as long as you make no changes or edits to its contents or digital format. In
fact, I’d love it if you’d make lots and lots of copies. The right to bind or publish this in any
way and/or sell it, however, is strictly reserved.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
General Questions
These questions will apply to most business operations. They deal with issues of service and
the appropriateness of the insurance company.
1 If I were a prospect and not a client, which insurance company would you recommend?
2 How comfortable are you with the quality of the service provided by my insurer?
3 Do my insurance requirements meet the provisions of my lease?
4 Does your agency have services I am not now taking advantage of?
5 Does my insurance company have services I am not now taking advantage of?
6 Do I have coverage for the loss of a key employee or partner by death or disability?
7 How do you assure me that you have reviewed the insurers you represent for a better
insurance program than the one I have now?
8 Have you reviewed the Best Ratings for my insurance companies?
9 Have you reviewed my policies and a list of additional insureds for areas of concern?
10 What insurance changes do you see coming at us?
11 What is our plan for the coming year’s renewal?
12 What should we consider for coverage improvements?
13 How can we make our company more attractive to insurers in an effort to receive better
coverage at a better price?
14 Will our insurer review our loss control policies and make recommendations?
15 Can we consolidate any of our policies into one and/or move them to a common
expiration date?
16 What's your biggest concern with our insurance program?
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Property Insurance Issues
Building and contents insurance is basic to most business insurance programs. Included
here are also questions regarding loss of business income, transit, cargo, inland marine,
machinery, and computers.
My website is loaded with articles and more help for business owners trying to manage their
insurance. All are free for the taking. Go to www.ScottSimmonds.com.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Crime Insurance Issues
When the bad guys try to get you, how are you protected?
You have permission to email this, to post this, to print this and to pass it along for free to
anyone you like, as long as you make no changes or edits to its contents or digital format. In
fact, I’d love it if you’d make lots and lots of copies. The right to bind or publish this in any
way and/or sell it, however, is strictly reserved.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Liability Insurance Issues
Here I have included questions dealing with general liability and professional liability.
Insurance people may mock this combination. It is, however, more in line with the thinking of
most insurance buyers. This section covers issues where you injure someone or damage
their property.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Auto Insurance Issues
Cars and trucks present a risk management challenge for many companies. Here are some
issues to ask your agent about.
Are customer’s cars covered on a primary basis or does their insurance pay first?
Are there any exclusions or limitations to the coverage I have for theft of vehicles?
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Workers’ Compensation Insurance Issues
Most states require that employers buy workers' compensation insurance. Here are some
questions to ask.
-Your premiums have gone up. An insurance consultant can help you find the right insurance
at the best price.
-You are not sure you have the right insurance coverage. As insurance specialists, insurance
consultants know the right policy terms and conditions.
-You are having trouble getting a claim paid. We have been there before! An insurance
consultant can help you navigate the insurance claims process.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Umbrella Liability Insurance Issues
The umbrella liability insurance policy provides coverage above the limits of your basic auto,
general liability and employer’s liability coverage.
107 Do I have adequate umbrella liability coverage? Have you quoted higher limits so I can
see the incremental costs?
108 Are my aggregate limits adequate?
109 Are there limitations to the coverage for defense of claims?
110 Does our umbrella liability insurance cover us for international exposures and lawsuits?
111 Does my umbrella liability insurance include coverage for my liquor liability?
112 Are there areas where the umbrella policy is not as broad as the underlying policies?
113 Does our umbrella liability insurance include coverage for professional liability claims?
114 Have you investigated insurers other than our primary insurer for our umbrella liability
coverage?
-Your business is expanding. Will your insurance meet your needs? Without the pull of
commissions, you know an insurance consultant will move you to the right decisions.
-You want to have other agents quote your insurance. An unbiased insurance advisor can
help sort out the issues and intricacies of the quotes you receive.
-You are considering adding a new coverage to your insurance program. Is your agent
earning a commission or do your really need the insurance? An insurance consultant can
help with the analysis and the decision.
-Your insurance is due to renew and you don't have time to deal with it. An insurance
consultant can save you time and effort. You get right to the decision without blind alleys and
false starts.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
Executive Risk Insurance Issues
I've lumped in many different policies here – directors and officers, employment related
practices, fiduciary. They all protect the managers of an organization from allegations that
they did a poor job running the business – threats by stockholders, employees, and failure to
follow legal requirements.
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Copyright 2007 • Scott Simmonds • All Rights Reserved
About Scott Simmonds, CPCU, ARM
Scott Simmonds, CPCU, ARM, is a 27-year veteran of the insurance business. He has
provided insurance advice and counsel to hundreds of companies, large and small,
throughout the U.S.
After graduating from Babson College, in Wellesley, Massachusetts, Simmonds entered the
insurance business. In 1987 he received the Certified Insurance Counselor designation from
the Society of CIC. In 1995, Simmonds completed his studies to qualify for the Chartered
Property and Casualty Underwriter designation conferred by the American Institute for CPCU.
He completed the requirements for the Insurance Institute of America's Associate in Risk
Management designation in 2005.
Scott's insurance work has involved companies of all sizes, in a wide range of industries. He has
handled insurance and risk management issues for public and private corporations, including many
with international operations. Simmonds is licensed in property, casualty, life, and health insurance
consulting.
Scott lives in Saco, Maine, with his family. He enjoys canoeing, reading, hiking, and playing
his great-grandfather's 100-year-old violin. He is a past president of the trade association,
Maine Association of Professional Consultants. He also is a member of the Biddeford-Saco
Rotary Club where he is the current president. Scott is active in many trade and business
associations.
You have permission to email this, to post this, to print this and to pass it along for free to
anyone you like, as long as you make no changes or edits to its contents or digital format. In
fact, I’d love it if you’d make lots and lots of copies. The right to bind or publish this in any
way and/or sell it, however, is strictly reserved.
For your own copy of this document – free and without obligation – go to
www.scottsimmonds.com/questions.html.
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Copyright 2007 • Scott Simmonds • All Rights Reserved