Tweeting The Forum: Tweetsheet Packet

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Tweeting the Forum

Tweetsheet packet

Hashtag: #OECDwk
Session hashtags: #OECDblue for room 1; #OECDgreen for room 2; #OECDred for the auditorium

Useful short URLs
Watch the Forum, webcast page: http://bit.ly/4mcast
Forum programme http://bit.ly/1kuW3LY
Forum home page: http://bit.ly/ZiaAi2
Discovery Lab schedule http://bit.ly/1nTc17W

OECD Week home page: http://bit.ly/13cisHD
Better Life Index: http://bit.ly/BLIndex

OECD Week promo video http://bit.ly/PU8Hv1

Link to these Tweetsheets: http://bit.ly/4Mtwsh
OECD social media page: http://bit.ly/QEJHYQ

Page 41: A list of Twitter accounts for speakers and moderators

Page 42: A list of the OECD corporate Twitter accounts tweeting at each session

Monday 5 May, 9h00-10h00, Opening Session
Session link: http://bit.ly/1iD3HXP
Twitter channels: OECDlive, OECDTokyo, OCDEfrancais, OCDEespanol, OECDBerlin, OECDWash
Hashtags for session: #OECDblue , #OECDwk
Speakers on the panel :
Master of Ceremony
Axel Threlfall, Lead Anchor, Reuters, @axelthrelfall
Keynote speeches
Alenka Bratuek, Prime Minister of the Republic of Slovenia @ABratusek
Jason Furman, Chairman, White House Council of Economic Advisers, United States @CEAChair
Angel Gurra, Secretary-General, OECD
URLs in list of priority:
Inclusive Growth session page: http://bit.ly/PQBxfe
Quality Jobs and Inequality page: http://bit.ly/PQBDU1
OECD work on inclusive growth: http://bit.ly/Qo53KA
OECD work on inequality: http://bit.ly/1d92zD0
OECD work on employment: http://bit.ly/1mcIW7K

OECD WEEK general short URLs
OECD Forum http://bit.ly/ZiaAi2
OECD Week http://bit.ly/13cisHD
OECD MCM http://bit.ly/11b1ueT
OECD Social Media site: http://bit.ly/4m_socmed
Example tweets if only for filler, using short URLs and #
Cant be here in person? Check out the OECD Forum webcast! http://bit.ly/ZiaAi2 #OECDwk
@CEAChair Jason Furman and @ABratusek PM Alenka Bratusek kicking off the OECD Forum with SG
Gurria! #OECDwk #OECDblue http://bit.ly/ZiaAi2
OECD Forum themes are #inclusivegrowth #jobs #trust join the debate! http://bit.ly/ZiaAi2

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Monday 5 May, 10h15-12h00, Inclusive Societies
Twitter channel: OECD_Social, OECDTokyo, OECDWash
Hashtags for session: #OECDblue, #OECDwk , #social, #jobs
Moderator: Monique Villa, CEO, Thomson Reuters Foundation, @monique_villa
Inclusive Growth
Xavier de Souza Briggs, Vice President of Economic Opportunity and Assets, Ford Foundation
@fordfoundation
Scene Setting
Stefano Scarpetta, Director, Employment, Labour and Social Affairs, OECD @OECD_Social
Quality Jobs & Inequality
Winnie Byanyima, Executive Director, Oxfam International @Winnie_Byanyima
Jason Furman, Chairman, White House Council of Economic Advisers, United States @CEAChair
Philip J. Jennings, General Secretary, UNI Global Union @PJenningsUNI
Michel Landel, CEO and Member of the Board of Directors, President of Executive Committee,
Sodexo @SodexoGroup


Background note for Inclusive Societies
While growth is essential for recovery, we also need to improve living standards and peoples quality of
life with access to health care, quality jobs, opportunities to learn and improve skills, and a clean
environment. Addressing inequality, which has been on the rise even before the crisis, is crucial. Today, in
OECD countries, the average income of the richest 10% of the population is approximately nine times that
of the poorest, up from seven to one 25 years ago. Rapid growth in emerging economies, notably in Asian
countries, has also been associated with persisting vulnerability and high inequalities. As emerging
markets struggle to maintain high growth and as middle-class expectations rise, policies for social
cohesion and long-term development are needed now more than ever.

Moving from diagnosis to solutions, what policies help maximise opportunity, education and training, fair
taxation and incentives? What programmes empower all groups of society to fulfil their potential?
Articles and blogs
It's time to tax
Inclusive growth: Making it happen
When economic growth benefits only a few
Inclusive growth: Naive optimism or call for revolution?
The ups and downs of GDP
Further reading
The Journal, 2014, Reimagining the Aging Experience
AARP International
Social Securitys Impact on the National Economy
Gary Koenig, AARP Public Policy Institute, Al Myles, Mississippi State University
Research Report, October 2013, AARP Public Policy Institute
Social Security: Whos Counting on It?
Alison Shelton, Fact Sheet 289, August 2013, AARP Public Policy Institute
Social Security: A Key Retirement Resource for Women
Social Security Keeps Americans of All Ages Out of Poverty: State-Level Estimates, 2010-2012
Mikki Waid, Fact Sheet 303, February 2014, AARP Public Policy Institute
Youth unemployment - Does the EU care about its future?
Claire Dhret, Policy Brief, 26 April 2013, European Policy Centre
The Effects of Globalization on Wage Inequality: New Insights from a Dynamic Trade Model with
Heterogeneous Firms
Sebastian Braun, Wolfgang Lechthaler and Mariya Mileva
Kiel Policy Brief No. 70, February 2014, Kiel Institute for the World Economy
The new performance frontier
Quality of Life Observer, 12 February 2014, by Michel Landel, Sodexo CEO, Sodexo
Promoting Quality of Life as a key driver of organizations' performance
Quality of Life Observer, 27 February 2014, Sodexo

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Monday 5 May, 10h15-12h00, The Sharing Economy
Session link: http://bit.ly/1mcxNiT
Twitter channel: OECDeconomy
Hashtags for session: #OECDgreen, #OECDwk , #trust
Moderator: Maithreyi Seetharaman, Anchor, Real Economy, Euronews , @maithreyi_s
Sang Woo Kim, President, Corporate Affairs Europe, Samsung Electronics
Frdric Mazzella, CEO, BlaBlaCar @mazaic
Mariana Mazzucato, R.M.Phillips Professor in Economics of Innovation, University of Sussex
(SPRU); Visiting Professor in Economics of Innovation, Open University, United Kingdom
@MazzucatoM
April Rinne, Chief Strategy Officer, Collaborative Lab @aprilrinne
William Saito, Special Advisor, Cabinet Office, Japan @whsaito
Session link: http://bit.ly/1mcxNiT
OECD trust in government: http://bit.ly/1o37P2K
Background note for The Sharing Economy
Society is in the midst of a global digital revolution. In the past decade internet penetration worldwide has grown by
more than 566%. The majority of consumers now own at least one mobile device. High speed networks combined
with sensors, machine-to-machine communication, and smart applications are bringing the next wave of
innovation.
Wireless connectivity now links objects like GPS devices, vehicles and even street lights to the Internet. This is
leading to entire interconnected systems that can help countries achieve important economic and social goals.
Some expect the Internet of Things to connect 50 billion mobile wireless devices by 2020.
The Internet benefits individuals with a larger variety of digital goods and services, lower prices, higher productivity,
a more efficient labour market, and improvements in the environment, health and education. It benefits businesses
with improved efficiencies in everything from commercial services to industrial manufacturing and expands global
markets. And it benefits governments, making it easier to consult and communicate with citizens and deliver
services more cheaply.
Connectivity and digital technologies are fundamentally changing the way we live, work, learn, socialise, and
connect. The internet has lowered the barriers to starting a business and a new wave of digital entrepreneurs are
using the Internet of Things to offer services that would have been unimaginable in the past. Part of this
revolution has involved the rise of peer-to-peer (P2P) and human-to-human (H2H) services, allowing people to share
everything from their cars and homes to their talent and time. People have been swapping and sharing since the
beginning of time, but increased global connectivity is making this possible on an unprecedented scale. How does
the sharing economy affect traditional notions of buying and selling in a capitalist economy? Are we experiencing a
shift in the relative importance given to ownership and access in society? How do regulatory frameworks need to be
adapted to address the shared economy?
Further reading
Citizenship Report 2013, Microsoft 2014 Microsoft Global Public Policy Agenda Microsoft

Monday 5 May, 10h15-12h00, Better Life Index:
Netizen Engagement & Empowerment
Session page: http://bit.ly/R2ExGh
Twitter channel: OECDlive, OECDinnovation
Hashtags for session: #OECDred, #OECDwk , #OECDBLI
Moderator: Shiv Malik, Journalist and Author, The Guardian, @shivmalik1
Scene Setting
Anthony Gooch, Director, Public Affairs and Communications, OECD @pitres
Speakers
Ken Bluestone, Influencing and Advocacy Manager, Age International @AgeBluestone
Eva Majewski, Chairwoman, European Democrat Students @EvaMajewski
BLI session page : http://bit.ly/R2ExGh
Discussion on Netizen Engagement and Empowerment: http://bit.ly/R2ExGh
BLI website: http://bit.ly/1gbdbm3

Background note for Better Life Index: Netizen Engagement & Empowerment
There is more to life than the cold numbers of GDP and economic statistics. The trick is deciding what
actually makes for a better life, and how to measure progress. Economic growth is not an end in itself
the point of growth is to deliver better lives for people across society. It was already becoming clear in
the years before the crisis that GDP alone was not good enough during the boom years inequality was
widening in most OECD countries, and more money did not seem to be making people happier. But what
else should we be measuring to get the full picture?
The OECD started looking at this question more than a decade ago and in 2011 introduced an
internationally comparable set of well-being indicators (How's Life? report) and an interactive tool, the
Better Life Index, which invites users to look at how their country measures up on the issues that matter
to them, across a range of topics from clean air to education, from income to health.
But the work is on-going. Each year since its inauguration the underlying data in the Better Life Index is
updated and innovations are made to enhance the content and accessibility of the site. In addition to
English, users can now play with the site in French, German, Russian and Spanish. Last year we also
updated the Hows Life? report finding that peoples life satisfaction has decreased particularly in
countries hardest hit by the crisis and many of these same countries are also reporting decreases in trust
of their governments. Finally, the report raised important questions about what makes for a quality job
and how we all need to give greater thought to how we will sustain our current well-being for future
generations.
Over 55,000 people have shared with us their views on what makes for a better life. Add your voice to the
debate by going to www.oecdbetterlifeindex.org and sharing your index with us today!
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Articles and blogs
Where is Happy City?
Why engage citizens in well-being data?
We are already in a Beyond-GDP world, but we need a compass
Older candidates, please apply
The well-being of youth around the globe
Invitation to join the online discussion on "Civil Society and Actions to Promote Well-being"
What are the barriers for using Beyond-GDP indicators?
Happiness pays
One day a year for happiness
Trust (not money) makes the world go 'round
The ups and downs of GDP

Further reading
Citizenship Report
2013, Microsoft

Monday 5 May, 12h00-13h30, Lunch Migration
Session site: http://bit.ly/R2FU7X
Twitter channel: @OECD_social, @OECDev
Hashtags for session: #OECDwk , #migration
Moderator: Ali Aslan, TV Host & Journalist, Deutsche Welle, Germany, @Guemuesay
Laima Andrikiene, Member, European Parliament @Andrikiene
Daniela Bobeva, Deputy Prime Minister for Economic Development, Republic of Bulgaria
Chukwu-Emeka Chikezie, Director, Up!-Africa Limited @cechikezie
Paul Collier, Director, Centre for the Study of African Economies, Professor of Economics and
Public Policy, Blavatnik School of Government, University of Oxford, United Kingdom
@BlavatnikSchool
Karl Cox, Vice-President, Public Policy and Corporate Affairs, Europe, Middle East and Africa,
Oracle France, corporate account is @oracle
Jean-Christophe Dumont, Head, International Migration, Employment, Labour and Social Affairs,
OECD @OECD_Social
Omar Munie, Designer, Omar Munie Clothing @omarmunie
Jan Niessen, Director, Migration Policy Group @migpolgroup
Young-bum Park, President, Korea Research Institute for Vocational Education and Training
(KRIVET)
URLs in list by priority:
Session site: http://bit.ly/R2FU7X
OECD work on migration : http://bit.ly/PQGtk6
Background note for Lunch Migration
232 million international migrants are living in the world today, sixty percent of them in developed
countries. The successful integration of immigrants strengthens communities and promotes inclusive
growth in the long run. Nations that focus more on immigrants integration achieve higher levels of
economic competitiveness, are more innovative, and have higher rates of entrepreneurship. Migrants
contribute more in taxes and social contributions than they receive in individual benefits, while
remittances sent home by migrants to developing countries are equivalent to more than three times
official development assistance.
However, the following downsides exist: young migrants who fail in education, adult migrants who
remain unemployed and unregulated migration. These challenges have been exacerbated over the past
few years as migrants have been hit hard by the economic crisis. For example, in Europe half of
unemployed immigrants spend over 12 months looking for work, according to the OECD 2013
International Migration Outlook. Such challenges can make migration a political lightning rod, a topic for
angry debate, and extreme political choices.
Further reading
International Migration Outlook
OECD work on migration
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Monday 5 May, 12h00-13h30, Lunch Getting Cities Right
Session link: http://bit.ly/PQGOTX
Twitter channel: @OECDlive or another?
Hashtags for session: #OECDwk , #cities
Moderator: A. Craig Copetas, Correspondent-at-Large, Quartz @ ACraigInParis
Ana Marie Argilagos, Senior Advisor to the Ford Foundation, Just Cities Initiative/Metropolitan
Opportunity Unit, United States
Thorsten Bauer, Founder and Creative Director, URBANSCREEN GmbH
John Beard, Director, Ageing and Life Course Programme, World Health Organization @WHO
Mohamed Boussaid, Minister of Economy and Finance, Morocco @financesmaroc
Rob van Gijzel, Mayor, Eindhoven, The Netherlands @vangijzel
Maxim Lesur, Director Business Development in Public Sector, Microsoft France
Philippe Sajhau, Vice-President, "Smarter Cities", IBM France @philippenog
Session link: http://bit.ly/PQGOTX
OECD work on regional policy: http://bit.ly/1o39R2E

Background note for Lunch Getting Cities Right
The explosive growth of cities is one of the most significant demographic trends of the 21st century.
More than 3.6 billion people, or half the world's population, currently live in cities, and the number is
expected to exceed 6 billion by 2050. What do Beijing, Johannesburg, New York City, Rome, and Sao
Paolo have in common?
Cities incubate creativity; promote business creation and game-changing ideas. But they also harbour
large pockets of unemployment and poverty and suffer from problems such as congestion, pollution and
crime. Getting cities right is key in addressing global social, economic and environmental challenges.
Cities are at the forefront in addressing issues related to energy and climate change, changing care for
ageing populations, ensuring access to quality jobs and education, and efficient transportation.
Responding to these challenges requires a shift in the way cities are planned, designed and managed.
Forum 2014 will feature case studies and inspiring good practice in getting cities right.

Articles and blogs A smart society is an inclusive society

Further reading
Urban development
Regions and Innovation: Collaborating Across Borders
Regions at a glance interactive
OECD work on regional, rural and urban development OECD
Monday 5 May, 12h00-13h30, Lunch Re-using Food
Session link: http://bit.ly/1iCDIKk
Twitter channel: @OECDAgriculture
Hashtags for session: #OECDwk , #food
Moderator: Clotilde Dusoulier, Chef & Author, @clotildenet
Shabnam Anvar, Founding Member, Disco Soupe @wwsdo
Thomas Jelley, Director, Sodexo Institute for Quality of Life @Thomas_Jelley
Masa Kogure, CEO & Founder, Table for Two @TFTjp @tablefor2hk
URLs for session by priority:
Session link: http://bit.ly/1iCDIKk
OECD work on food security: http://bit.ly/R2J0IQ
OECD work on agriculture: http://bit.ly/1izZl3H

Background note for Lunch Re-using Food
Over a billion tons of food - one third of global food production - is lost or wasted annually, according to
the UN Food and Agriculture Organisation. Levels of wastage are increasing due to food either being
thrown away, left uneaten or spoiled because of poor storage and transport conditions. At the same
time, global food production has increased at a faster pace than population growth over the past half
century. The EU and USA have notoriously experienced the problem of food mountains.

Wasting food also raises social and moral questions in a world where millions of people still suffer from
hunger. There are environmental issues connected to food waste, this includes wasteful use of chemicals,
fuel used for transportation, and a significant climate impact. Efficiency measures, including re-using or
recycling food instead of throwing it away, could create enormous savings and help the fight against
hunger. If food waste was halved, greenhouse emissions could be slashed by 5 per cent or more, while
reducing food waste by just a quarter, would be sufficient to feed 870 million suffering from chronic
hunger.
Further reading
OECD Food Chain Network
Household consumption
OECD work on agriculture and fisheries
Green growth and sustainable development
OECD

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Monday 5 May, 13h30-15h00, Tax for Development
Session link: http://bit.ly/1fIA0yW
Twitter channel: OECDdev, OECD_BizFin
Hashtags for session: #OECDblue, #OECDwk , #tax
Moderator: Zeinab Badawi, Presenter, World News Today, BBC World News, @bbczeinabbadawi
Scene Setting
Jon Lomy, Director, Development Co-operation Directorate, OECD @OECDdev
Pascal Saint-Amans, Director, Centre for Tax Policy and Administration, OECD
Speakers
Mauricio Crdenas, Minister of Finance and Public Credit, Colombia @MauricioCard
John Christensen, Director, Tax Justice Network @TaxJusticeNet
@BlavatnikSchool
Alan McLean, Deputy Chair, Committee on Taxation and Fiscal Policy, BIAC @BIACOECD
URLs by priority:
Session page: http://bit.ly/1fIA0yW
OECD work on tax and development : http://bit.ly/1pOiEtX
Background note for Tax for Development
Trevor Manuel, then South Africas Finance Minister, famously said that the correct spelling of aid is T-
A-X. Tax revenue provides developing countries with essential and sustainable funding to invest in
development, relieve poverty and deliver public services. It offers an antidote to aid dependence. Closely
linked is the need to limit the large amounts of money illicitly flowing out of developing countries. An
estimated $1 trillion, almost one-third of Africas GDP, leaves developing countries annually, though the
true size of hidden transfers is almost impossible to ascertain. These flows involve both cash from
criminal activities such as human trafficking, drugs, smuggling, and corruption, and legitimately-earned
money seeking to evade taxes. Illicit financial flows deprive governments of tax revenues to fund health
care, education, and other vital public services either leaving the neediest without help, or forcing law-
abiding taxpayers to cover the shortfall. Worse, once legitimised, illicit money is often used to fund
further illegal activities, including civil wars and terrorism.

Strengthening domestic resource mobilisation is not just a question of raising revenue: it is also about
designing a tax system that promotes inclusiveness, encourages good governance, matches societys
views on appropriate income and wealth inequalities and promotes social justice. The key issue is how
developing countries can best be supported to take advantage of the more transparent international
environment to strengthen their tax systems and to stop the outflow of illicit money.
Articles and blogs It's time to tax
Tax is all about trust
Monday 5 May, 13h30-15h00, Ageing (Un)Equally
Session page: Ageing and gender: http://bit.ly/1hVumJB
Session page: 50+ Labour Market: http://bit.ly/1iI2IVy
Twitter channel: @OECD_social
Hashtags for session: #OECDgreen, #OECDwk, #ageing
Moderator: Shiv Malik, Journalist and Author, The Guardian, @shivmalik1
Scene Setting
Yves Leterme, Deputy Secretary-General, OECD @YLeterme
Ageing & Gender
Shinichi Abe, Managing Director, Enterprise Business, Google Japan
Ulf Kristersson, Minister for Social Security, Ministry of Health and Social Affairs, Sweden
Mateja Kouh Novak, President, Slovenian Federation of Pensioners' Organizations (ZDUS)
Yukako Uchinaga, President, Japan Womens Innovative Network (J-Win)
50+ Labour Market
Herman Nijns, CEO, Randstad Belgium
Katsutoshi Saito, Chairman, Dai-ichi Life; Vice-Chair, BIAC @BIACOECD
Debra Whitman, Executive Vice-President, Policy, Strategy and International Affairs, AARP
@DebAARP
URLs for session:
Ageing and gender session page: http://bit.ly/1hVumJB
50+ Labour Market session page: http://bit.ly/1iI2IVy
OECD work on gender: http://bit.ly/1cFGOfb

Background note for Ageing (Un)Equally
Ageing is a major social, economic, political and development issue for the 21st century. Today, there are
over 900 million people in the world over the age of 60. By 2050, that number will have grown to 2.4
billion, and a very large proportion of the worlds population over 60 will be living in developing
countries. Inequality in income, wealth, and health may result in growing numbers of older people finding
themselves in poverty. Many countries are building contributory pension systems, while large numbers of
unemployed young people cannot contribute and will be at risk of poverty when they age.
To meet these challenges, it will be essential that everyone, including immigrants and women, enter the
work force. Growing numbers of older people are in good health, have valuable skills and experience and
are willing to make a significant contribution to society. Allowing people to stay active as they grow older
and to continue contributing to society is key, but at the moment older workers are often confronted
with age-linked stereotypes and discrimination. Strict enforcement of fair employment rules is critical,
but we also need to transform the culture of the workplace.
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As we live longer, we have the opportunity to manage our working lives with more flexibility, handle work
with caring for younger and older members of society, while working part-time to supplement pensions.
This will help address the fact that, millions of adult workers often women are struggling to balance
their duties on the job with efforts at home to care for elderly parents. In many cases, the same workers
are part of a sandwich generation that still supports dependent children (some in their twenties but
unemployed). Caregiving responsibilities are one reason that workers retire sooner than they planned.
Workplace rules that make room for caregiving demands, including leave policies, can help caregivers
hold on to their jobs, and contribute to the broader economy.

Articles and blogs
Solving the super-ageing challenge
Elderly promise
Trust and the Wealth of Nations
Further reading
AARP International
Social Security Is a Critical Income Source for Older Americans: State-Level Estimates, 20102012
Mikki Waid, Fact Sheet 300, January 2014, AARP Public Policy Institute
Social Securitys Impact on the National Economy
Gary Koenig, AARP Public Policy Institute, Al Myles, Mississippi State University
Research Report, October 2013, AARP Public Policy Institute
Social Security: Whos Counting on It?
Executive Summary: Forum Highlights
Position Paper - Key Takeaways from the sessions
Graduate Student Survey: What do future business leaders think?
Second Annual International Forum 2014: Health and Healthcare at the Crossroads of Business
and Society, March 6-7, 2014, Keio Business School, Japan
Council of Business & Society
Ageing in place : technology offers new perspectives
Quality of Life Observer - Senior, 28 November 2013, Sodexo
How healthy diets and relationships can impact the affects of Alzheimers
Quality of Life Observer - Senior, 4 February 2014, Sodexo

Monday 5 May, 13h30-15h00, The Creative Economy
Session link: http://bit.ly/1rOA7Qw
Twitter channel: OECDlive, OECDeconomy
Hashtags for session: #OECDred, #OECDwk, #trust
Moderator: Joohee Cho, Seoul Bureau Chief and Correspondent, ABC News , @jooheecho
Scene setting
Dirk Pilat, Deputy Director, Science, Technology & Industry, OECD, @OECDinnovation
Speakers
Rob van Gijzel, Mayor, Eindhoven, The Netherlands; @vangijzel
Randa Grob-Zakhary, CEO, LEGO Foundation; @LEGOfoundation
Seong Ju Kang, Director General, Ministry of Science and Technology, ICT and Future Planning,
Korea
Charles Rivkin, Assistant Secretary of State for Economic and Business Affairs, United States
@AmbRivkin
Session page: http://bit.ly/1rOA7Qw
Background note for The Creative Economy
Creativity and innovation are now driving the economy, reshaping entire industries and stimulating inclusive
growth. Businesses, organisations and economic regions that embrace creativity generate higher revenue and
provide greater stability into the future. Based on ideas, the creative economy spans economic, social, cultural and
technological aspects and is at the crossroads of the arts, business and technology. It relies on an unlimited global
resource: human creativity, skills and talent.

The creative economy covers a large variety of creative fields, from advertising, broadcasting, film/music industries,
Internet and mobile content industry, computer games to the visual and performing arts, fashion, design,
architecture, or tourism. A large share of radical creativity and innovations emerge from new firms, often start-ups,
that account for up to 60 per cent of net job creation in some countries.
Articles and blogs
A smart society is an inclusive society
Playing your way to work

Further reading
New sources of growth: Knowledge-based capital
OECD work on Innovation
OECD work on Internet

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Monday 5 May, 15h15-16h45, Health & Innovation
Session link: http://bit.ly/PQVJNV
Twitter channel: OECDsocial, OECDinnovation, OECDTokyo
Hashtags for session: #OECDblue, #OECDwk , #health
Moderator: Kenneth Cukier, Data editor, The Economist, @kncukier
Keynote Speech
Shinya Yamanaka, Nobel Laureate in Physiology or Medicine; Professor & Director, Center for iPS
Cell Research and Application, Institute for Integrated Cell-Material Sciences, Kyoto University,
Japan
Speakers
Monika Kosiska, Secretary-General, European Public Health Alliance (EPHA); @mikakosinska
Helga Rohra, Chair, European Working Group of People with Dementia
Cyril Schiever, Senior Vice President & Managing Director, MSD France
Shinya Yamanaka, Nobel Laureate in Physiology or Medicine; Professor & Director, Center for iPS
Cell Research and Application, Institute for Integrated Cell-Material Sciences, Kyoto University,
Japan
Session page: http://bit.ly/PQVJNV
OECD work on innovation: http://bit.ly/QZU5e5
OECD work on health: http://bit.ly/1fyeQsn

Background note for Health & Innovation
With the increase in the percentage of the worlds population over the age of 60, as well as increasing life
expectancy in general, the diseases linked to aging pose enormous challenges both for individuals and
societies in terms of quality of life and economic burden.

Over 44 million people are already living with dementia worldwide, with a projected increase to exceed
135 million people by 2050 as the global population ages; over 70% will be in emerging and developing
countries. Alzheimers disease is more than an emerging global health crisis: it is a social, employment,
and economic challenge that governments, business and civil society need to address urgently.

The rapid growth of digital data collection offers an unprecedented opportunity for more effective,
efficient and humane care, and gives digital doctors, healthcare providers, and health care facilities the
chance to play a unique role. Large scale data collection widely shared and compared through the
adoption of Open Access policies, could effectively harness technological progress and ensure that data
will be turned into useful and actionable health information. Already doctors are making treatment
decisions based on so-called evidence-based medicine, which involves systematically reviewing clinical
data and making treatment decisions based on the best available information.

Breakthrough innovations become possible when the collection of clinical data is combined with rapid
advances in the emerging fields of bio-medicine, such as genomic technologies, nano-sciences, and
regenerative medicine. However, an improved environment for the integration of new technologies into
medical research is needed, in particular for facilitating the transfer of technology-associated discoveries
from the laboratory to the point of care. And, regulation has to keep up with technology in order to, for
example, avoid compromising patient privacy.
Articles and blogs
Elderly promise
The opportunities of an older workforce

Further reading
AARP International
Social Security Is a Critical Income Source for Older Americans: State-Level Estimates, 20102012
Mikki Waid, Fact Sheet 300, January 2014, AARP Public Policy Institute
Executive Summary: Forum Highlights
Position Paper - Key Takeaways from the sessions
Graduate Student Survey: What do future business leaders think?
Second Annual International Forum 2014: Health and Healthcare at the Crossroads of Business
and Society, March 6-7, 2014, Keio Business School, Japan
Council of Business & Society
Ageing in place : technology offers new perspectives
Quality of Life Observer - Senior, 28 November 2013, Sodexo
How healthy diets and relationships can impact the affects of Alzheimers
Quality of Life Observer - Senior, 4 February 2014, Sodexo
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Monday 5 May, 15h15-16h45, Skills, Empowerment, Resilience

Session page for Access to Skills: http://bit.ly/R38bLD
Session page for Skills and the Digital Economy: http://bit.ly/1rFvDtD
Twitter channel: @ OECD_Edu
Hashtags for session: #OECDgreen, #OECDwk , #skills
Moderator: Ali Aslan, TV Host & Journalist, Deutsche Welle, Germany, @Guemuesay
Access to Skills
The Rt Hon David Willetts MP, Minister for Universities and Science, United Kingdom
Vladimir Mau, Rector, Russian Presidential Academy of National Economy and Public Service
(RANEPA) @VladimirMau
Andreas Schleicher, Deputy Director and Special Adviser on Education Policy to the Secretary-
General, OECD, @SchleicherEDU
Skills & the Digital Economy
Tyler Cowen, Holbert C. Harris Chair of Economics, George Mason University, United States;
@tylercowen
Bill Spriggs, Chief Economist, AFL-CIO; @wspriggs
Dale J. Stephens, Founder, UnCollege; @dalejstephens
Anka Mulder, Vice-President for Education & Operations, Delft University of Technology,
Netherlands
Access to Skills session page: http://bit.ly/R38bLD
Skills and the Digital Economy session page: http://bit.ly/1rFvDtD
OECD work on adult skills (PIAAC): http://bit.ly/1nHTIT6
Background note for Skills, Empowerment, Resilience
Knowledge promotes many of the behaviours and emotions that are needed in a thriving economy,
including a willingness to share, to co-operate with others, be tolerant of those outside of ones social
circle, and be resilient to change. Skills and education act as social glue with an impact going far beyond
higher salaries and better jobs. The recent OECD Survey of Adult Skills shows that individuals with lower
proficiency in literacy are more likely than those with better skills to report poor health, to believe that
they have little impact on political processes, and not to participate in associative or volunteer activities.
In most countries, they are also less likely to trust others.

Education plays a major role in equalising opportunities and counteracting the erosion of core beliefs that
hold society together. Policy needs to be involved in, not only raising average skill levels, but most
importantly in ensuring access to education and skills.

By 2020 90% of jobs will require digital skills, but according to the OECD Survey of Adult Skills only
50% of students between 16 and 24 are digitally competent, dropping to 30% between the ages of 16 and
65. Young people in disadvantaged areas are especially important to reach. They have the most to gain
from the digital revolution, but unless they get the access and opportunity they will be left even further
behind.
Articles and blogs
Cutting youth unemployment in a digital age
Undeclared labour doesn't work
A plan for education

Further reading
Youth unemployment - Does the EU care about its future?
Claire Dhret, Policy Brief, 26 April 2013, European Policy Centre
Youth Unemployment in Europe and the World: Causes, Consequences and Solutions
Dennis Grlich, Ignat Stepanok, and Fares Al-Hussami
Kiel Policy Brief No. 59, January 2013, Kiel Institute for the World Economy
Citizenship Report
2013, Microsoft
2014 Microsoft Global Public Policy Agenda
Microsoft
Nestl in Society: Creating Shared Value
Nestl unveils Youth Employment Initiative in Europe
Nestl
flexibility@work 2014: tackling undeclared work
Yearly report on flexible labor and employment, April 2014, Randstad
flexibility@work 2013
Yearly report on flexible labor and employment, June 2013, Randstad

19

Monday 5 May, 15h15-16h45, Institutional (In)Competence
Session link: http://bit.ly/1khq4O8
Twitter channel: OECDgov, OECDlive
Hashtags for session: #OECDred, #OECDwk , #trust
Moderator: Philip Coggan, Buttonwood Columnist and capital markets Editor, The Economist
Tim Costello, CEO, World Vision; Leader, C20 @TimCostello
John Evans, General Secretary, TUAC @TUACOECD
Drago Kos, Chairman, OECD Working Group on Bribery
Pascal Lamy, former Director-General, World Trade Organization; Chairman, Oxford Martin
Commission for Future Generations @oxmartinschool
Session page: http://bit.ly/1khq4O8
OECD trust in governance: http://bit.ly/1o37P2K

Background note for Institutional (In)Competence
The global economic crisis has undermined trust in government. Today only four out of ten citizens in
OECD countries say they have confidence in their national authorities. The increasingly short-term focus
of modern politics is leading to a collective failure to find solutions to major global challenges, which
require coordinated, longer-term action. All of this shines a bright light on the need for politics and
political institutions to adapt to 21st century needs. Governments and political institutions must find
ways to demonstrate and improve their reliability and responsiveness to the concerns of citizens. They
must reform to become more open and inclusive. They need to show integrity and fairness in the way
they operate and deal with their constituents. This also applies to international governmental
organisations and processes such as the G20, which can sometimes be further removed from citizens.
Articles and blogs
It's time to tax
Financial reform: Progress, what progress?
Building up trust
Trust in tax, not it's avoidance

Further reading
New Pact for Europe: First Report, Strategic Options for Europe's Future, December 2013
A publication of the King Baudoin Foundation, the Bertelsmann Stiftung and the European Policy
Centre (EPC)

Monday 5 May, 17h00-18h30
Is Investing in Fossil Fuels a Risky Business?
Session link: http://bit.ly/1ifoXN6
Twitter channel: @OECDlive, OECD_Env
Hashtags for session: #OECDwk , #climate
Moderator: Simon Upton, Director, Environment, OECD @OECD_Env
Michel Gardel, Vice President, Communications, External & Environmental Affairs, Toyota Motor
Europe NV/SA
Anthony Hobley, CEO, Carbon Tracker Initiative @arhobley
Kumi Naidoo, Executive Director, Greenpeace International @kuminaidoo
Jeremy Oppenheim, Programme Director, New Climate Economy @NewClimateEcon
Session page: http://bit.ly/1ifoXN6
OECD work on environment: http://bit.ly/1mdyZan

Background note for Is Investing in Fossil Fuels a Risky Business?
Governments are facing a fundamental dilemma: to take early action to come to grips with the risks of
climate change in a way that is compatible with economic growth, or see their ability to limit this threat
slip from their hands with the risk of unacceptable costs of inaction. Discussions are vital on the road to
the UN Climate Summit in September 2014 and ultimately to an agreement at the 21st UN Climate
Change Conference in Paris in December 2015. Finance and investment are key areas that will make
change happen. Fossil fuels are not the future, yet investment decisions currently being made in the
market appear to assume that they will remain the dominant source of energy. Are markets once again
mispricing risk?

Further Reading
Our commitments to reducing waste
Sodexo

21

Monday 5 May, 17h00-18h30, Focus on Southeast Asia
Session link: http://bit.ly/1u4zl4f
Twitter channel: OECDglobal, Weibo, OECDTokyo
Hashtags for session: #OECDgreen, #OECDwk , #asia
Moderator: Hiroko Kuniya, Anchor, NHK
Scene Setting Angel Gurra, Secretary-General, OECD
Speakers
Chatib Basri, Minister of Finance, Indonesia @ChatibBasri
Sun Chanthol, Minister of Commerce, Cambodia
Tim Groser, Minister of Trade, Minister for Climate Change Issues and Associate Minister Foreign
Affairs, New Zealand
Chandran Nair, Founder and Chief Executive, Global Institute For Tomorrow (GIFT)
@tmw_matters
Soichiro Sakuma, Executive Director, Nippon Steel Corporation; Member of Council for Regulatory
Reform, Japan
Thongloun Sisoulith, Deputy Prime Minister, Minister of Foreign Affairs, Laos
Kan Zaw, Minister for National Planning and Economic Development, Republic of the Union of
Myanmar
Session page: http://bit.ly/1u4zl4f
OECD Global Relations: http://bit.ly/1he5yNn
OECD Development Center Asia-Pacific page: http://bit.ly/PQYCyn
OECD Economic Outlook for Southeast Asia, China and India 2014: http://bit.ly/1khsV9J

Background note for Focus on Southeast Asia
During the Forum the OECD Southeast Asia Regional Programme will be launched. The programme aims
to bring the relationship of the OECD and Southeast Asian countries to a new, more strategic level,
support domestic reform processes and contribute to regional integration initiatives. Partnership and
enhanced regional integration are key to supporting long-term growth prospects by investing in people,
education and vocational training, empowering women, and ensuring that policies are in place making
the most of talent of the workforce.
Articles and blogs
Further reading
ORG Special Report, India's Development Cooperation, July 2013, Issue #2
Observer Research Foundation
Monday 5 May, 17h00-18h30, Safety & Risk in the Digital Economy

Session link: http://bit.ly/1mdhzpI
Twitter channel: @ OECDinnovation
Hashtags for session: #OECDred, #OECDwk , #digital
Moderator: Kenneth Cukier, Data editor, The Economist, @ kncukier
Scene Setting
Andrew Wyckoff, Director, Science, Technology and Industry, OECD @OECDinnovation
Speakers
Eric Boustouller, Corporate Vice President and Area Vice President, Microsoft Western Europe
@MSEurope
Peter Hustinx, European Data Protection Supervisor @EU_EDPS
Gus Hosein, Executive Director, Privacy International @privacyint
Sarah Spiekermann, Professor for Information Systems; Chair, Institute for Management
Information Systems, Vienna University of Economics and Business, Austria, @spieksarah
Session page: http://bit.ly/1mdhzpI
OECD Science, Technology, and Industry Directorate: http://bit.ly/R3ddri
Background: OECD work on Privacy:
Over many decades the OECD has played an important role in promoting respect for privacy as a fundamental value
and a condition for the free flow of personal data across borders. The cornerstone of OECD work on privacy is its
newly revised Guidelines on the Protection of Privacy and Transborder Flows of Personal Data (2013).
Another key component of work in this area aims to improve cross-border co-operation among privacy law
enforcement authorities. This work produced an OECD Recommendation on Cross-border Co-operation in the
Enforcement of Laws Protecting Privacy in 2007 and inspired the formation of the Global Privacy Enforcement
Network, to which the OECD provides support.
Other projects have examined privacy notices and considered privacy in the context of horizontal issues such as
radio frequency indentification (RFID), digital identity management, and looked at metrics to inform policy making
in these areas. The important role of privacy is also addressed in the OECD Recommendation on Principles for
Internet Policy Making (2011) and the Seoul Ministerial Declaration on the Future of the Internet Economy (2008).

Current work is examining privacy-related issues raised by large-scale data use and analytics. It is part of a broader
project on the data-driven innovation and growth, which already produced a preliminary report identifying key
issues.

Further reading:
2013 OECD Privacy Guidelines http://www.oecd.org/sti/ieconomy/privacy.htm
OECD work on privacy
OECD work on Internet
23

Tuesday 6 May, 8h30-9h30, Defining Resilience
Session link: http://bit.ly/1pOIwpN
Twitter channel: OECDlive?, OECDTokyo, OECDdev
Hashtags for session: #OECDgreen, #OECDwk
Moderator: Yoicki Takita, Senior Staff Writer, Nikkei
Nobuaki Koga, President, Japanese Trade Union Confederation (RENGO)
Yoko Tsurimaki & Kohei Oyama, Students, Tohoku School, Japan @TohokuIS
Margareta Wahlstrm, United Nations Special Representative of the Secretary-General for
Disaster Risk Reduction @WahlstromM
Session link: http://bit.ly/1pOIwpN

Background note for Defining Resilience
Articles and blogs
Undeclared labour doesn't work
A plan for education

Further reading
flexibility@work 2014: tackling undeclared work
Yearly report on flexible labor and employment, April 2014, Randstad
flexibility@work 2013
Yearly report on flexible labor and employment, June 2013, Randstad

Tuesday 6 May, 9h45-10h15, Keynote Address by MCM Chair
Session link: http://bit.ly/1n8hhBV
Twitter channel: OECDlive, OECDTokyo, OECDBerlin, OECDWashn, OCDEenespanol, OCDEfrancais
Hashtags for session: #OECDblue, #OECDwk , #social
Keynote speaker: Shinzo Abe, Prime Minister, Government of Japan @Japan_PMO
Session link: http://bit.ly/1n8hhBV

No Background note for this session

25

Tuesday 6 May, 10h20-10h50,
Launch of OECD Southeast Asia Programme
Session link: http://bit.ly/1lz9sW7
Twitter channel: OECDlive, OECDglobal
Hashtags for session: #OECDwk , #asia
Master of Cereomony: Axel Threlfall, Lead Anchor, Reuters @axelthrelfall
Session page: http://bit.ly/1lz9sW7
OECD Global Relations: http://bit.ly/1he5yNn
OECD Development Center Asia-Pacific page: http://bit.ly/PQYCyn
OECD Economic Outlook for Southeast Asia, China and India 2014: http://bit.ly/1khsV9J

Background note for Launch of OECD Southeast Asia Programme
During the Forum the OECD Southeast Asia Regional Programme will be launched. The programme aims
to bring the relationship of the OECD and Southeast Asian countries to a new, more strategic level,
support domestic reform processes and contribute to regional integration initiatives. Partnership and
enhanced regional integration are key to supporting long-term growth prospects by investing in people,
education and vocational training, empowering women, and ensuring that policies are in place making
the most of talent of the workforce.
Articles and blogs

Further reading
ORG Special Report, India's Development Cooperation, July 2013, Issue #2

Tuesday 6 May, 11h00-11h40, Presentation of the Economic Outlook
Session link: http://bit.ly/1fymBP1
Twitter channel: OECDlive, OECDeconomy
Hashtags for session: #OECDblue, #OECDwk
Moderator: Stephen Sedgwick, Anchor, CNBC, @SquawkBoxEurope
Rintaro Tamaki, Deputy Secretary-General, OECD
OECD Economic Outlook page: http://bit.ly/Jf3aeI
Session link: http://bit.ly/1fymBP1

Background note for Presentation of the Economic Outlook
Further reading:
Latest OECD Economic Outlook
Economic Policy Reforms: Going for Growth
OECD Initiative on Inclusive Growth
New Approaches to Economic Challenges
Europes reforms beginning to pay off but continued effort needed

27

Tuesday 6 May, 11h45-12h45, Economic Outlook Debate
Session link: http://bit.ly/1iAmyCO
Twitter channel: OECDeconomy
Hashtags for session: #OECDwk , #social
Moderator: Stephen Sedgwick, Anchor, CNBC, @SquawkBoxEurope
Ali Babacan, Deputy Prime Minister for Economic and Financial Affairs, Turkey
Akira Amari, Minister of State for Economic and Fiscal Policy and Minister in charge of Economic
Revitalization, Japan
Ewa Bjrling, Minister for Trade and Minister for Nordic Cooperation, Ministry of Foreign Affairs,
Sweden @EwaBjorling
Phil O'Reilly, Chair, BIAC; Chief Executive Officer, BusinessNZ @BIACOECD
Richard Trumka, President, TUAC; President, AFL-CIO @RichardTrumka
OECD Economic Outlook page: http://bit.ly/Jf3aeI
Session link: http://bit.ly/1iAmyCO

Background note for Economic Outlook Debate
Further reading:
Latest OECD Economic Outlook
Economic Policy Reforms: Going for Growth
OECD Initiative on Inclusive Growth
New Approaches to Economic Challenges
Europes reforms beginning to pay off but continued effort needed

Tuesday 6 May, 13h00-14h30, Lunch Inclusive Entrepreneurship
Session link: http://bit.ly/1mdM4jY
Twitter channel: OECDlive, OECDBizFin
Hashtags for session: #OECDwk , #entrepreneurship, #ageing, #migration
Moderator: Alan Wheatley, Journalist and Author @alanwheatleyISS
Sergio Arzeni, Director, Centre for Entrepreneurship, SMEs and Local Development, OECD
Neveen El-Tahri, Chairperson and Managing Director, Delta Shield for Investment; Co-Chair, OECD
MENA Women's Business Forum @neveeneltahri
Reinhard Cordes, CEO & Owner, ONLYGLASS GMBH @ONLYGLASSGMBH
Kamel Haddar, CEO, Origin Partners; Entrepreneur and Co-Founder, ATLAS @KamelHaddar
Matthew Hancock, Minister for Skills and Enterprise, United Kingdom @matthancockmp
Patricia Lahy-Engel, Director, TheHive Startup Accelerator, Gvahim, Israel @TheHivebyGvahim
Peter Jungen, Chairman, Peter Jungen Holding GmbH
Navi Radjou, Fellow, Judge Business School, University of Cambridge, United Kingdom
@NaviRadjou
William Saito, Special Advisor, Cabinet Office, Japan @whsaito
Session page: http://bit.ly/1mdM4jY
OECD Centre for Entrepreneurship, SMEs and Local Development: http://www.oecd.org/cfe/

Background note for Lunch Inclusive Entrepreneurship
Entrepreneurs generate jobs, spur innovation and contribute to social well-being. In the OECD area, small
and medium enterprises (SMEs) employ more than half of the labour force in the private sector; in the
European Union they account for over 99% of all enterprises. Given their importance in all economies,
SMEs are essential for economic recovery.

One of the most promising and under-explored avenues for governments seeking to enhance
employment and stimulate social inclusion is promotion of business creation by people who are
disadvantaged or under-represented in entrepreneurship. Women are as highly-educated, or more so,
than men, yet, they are less likely to believe that they have the ability to start their own business.
Individuals between 55 and 64 were responsible for almost one in four new U.S. businesses in 2011, but
while they often have high levels of technical skills and access to financial resources, they may lack
entrepreneurial skills. Young people are only one-third as likely as adults to be self-employed, as they
experience greater difficulty in raising capital and often lack entrepreneurial skills. While migrants
represent a significant pool of entrepreneurs, they may face discrimination and require support to
overcome educational, linguistic and financial barriers.
29

Many inspiring policy practices are already in place, but much more can be done to address the specific
challenges these groups face and open-up entrepreneurship opportunities and policies to all. Forum 2014
will look into current good practices of inclusive entrepreneurship, and explore how to bolster an
entrepreneurial spirit among all groups of society in order to create a more sustainable, inclusive and
fairer labour market.

Articles and blogs
Elderly promise
The opportunities of an older workforce

Further reading
Citizenship Report
2013, Microsoft
2014 Microsoft Global Public Policy Agenda
Microsoft

Tuesday 6 May, 13h00-14h30, Lunch
Discussion on Foresight What if?
Session link: http://bit.ly/1ktDFou
Twitter channel: @OECDsocial
Hashtags for session: #OECDwk , #social
Moderator: Angela Wilkinson, Counsellor for Strategic Foresight, OECD
Jim Clarken, Executive Director, Oxfam Ireland @OxfamIreland
Alan Cohn, Assistant Secretary for Strategy, Planning, Analysis & Risk, United States Department
of Homeland Security
Burkhard Gnrig, Executive Director, International Civil Society Center @burkhardg
Robert Johnson, Executive Director, Institute for New Economic Thinking (INET) @rjocean
Disaster Risk Reduction @WahlstromM
Session page: http://bit.ly/1ktDFou
OECD futures page: http://bit.ly/1khzYPK

Background note for Lunch Discussion on Foresight What if?
Nobody can predict the future, but we can ensure that we become more resilient in dealing with uncertainty and
disruptive change. Resilience is the capacity of individuals, communities and systems to resist, adapt, and grow in
the face of stress and shocks. Resilience involves being prepared for uncertainty, but also developing the capacity to
cope with change and emerge stronger than before. While change has always happened, it has become faster, more
fundamental and possibly less predictable, driven by the rapid pace of globalisation, especially the constant
innovation of technology. People often perceive uncertainty and change as a threat, disrupting the world they know
and have gotten used to. But hiding or fighting is not the best strategy. An open and positive attitude offers a more
promising future.
All actors need to be prepared for uncertainty, whether it is governments assessing and trying to mitigate risks such
as natural disasters or companies trying to anticipate how their industry needs to adapt to technological changes.
Successfully planning for the future is about sensing where to look more carefully for clues, understanding how to
interpret weak signals, and having the courage to act when the signals are still ambiguous. It is not about predicting
the future, but about breaking the habit of assuming that the future will look much like the present. Planning for
uncertainty is about opening organisations minds to previously inconceivable or imperceptible developments and
preparing for a future that might happen, rather than the future they would like to create.
Articles and blogs
Financial reform: Progress, what progress?
Further reading
White Paper, Corporate Governance and Leadership, 1st International Forum, Paris
Council on Business & Society
31

Tuesday 6 May, 15h00-16h30, Future of Trade
Session Link: http://bit.ly/1ftbKWU
Twitter channel: @OECDtrade
Hashtags for session: #OECDblue, #OECDwk , #trade
Moderator: Shawn Donnan, World Trade Editor, Financial Times @sdonnan
Roberto Carvalho de Azevdo, Director-General, World Trade Organization @wto
James Bacchus, Chair, Commission on Trade and Investment Policy, International Chamber of
Commerce (ICC) @iccwbo_org
Sharan Burrow, General Secretary, International Trade Union Confederation (ITUC)
@SharanBurrow
Tim Groser, Minister of Trade, Minister for Climate Change Issues and Associate Minister Foreign
Affairs, New Zealand
Peter M. Robinson, President and CEO, United States Council for International Business (USCIB)
@USCIB_CEO
Tadayuki Nagashima, Executive Vice-President, Japan External Trade Organization (JETRO)
@JETROUSA (English language twitter)
Session page: http://bit.ly/1ftbKWU
OECD global value chains page: http://bit.ly/1u4Ho0H
OECD-WTO Trade in Value Added database : http://bit.ly/SaA19Y
OECD work on trade: http://bit.ly/1fypOxX
Background note for Future of Trade
The income created within Global Value Chains has doubled, on average, over the last 15 years; in China, income
associated with GVCs has grown 6-fold. In the area of development aid, donors also increasingly recognise the
importance of participation and upgrading in GVCs for private sector development.
Within GVCs the value created by the growing services sector is essential to our economy and society. Teachers,
lawyers, architects and medical staff are all service providers, while businesses use the services of specialists in
areas such as transportation, information technology and accounting. The services sector represents almost 50% of
global trade in advanced economies and a growing share globally, employs the most workers in major economies
and creates more new jobs than any other sector.
Through international trade, services can transcend national borders and compete in global markets. Trade in
services drives the exchange of ideas, know-how and technology. It helps firms cut costs, increase productivity and
boost competitiveness, while consumers benefit from lower costs and greater choice. But international trade in
services remains restricted by many barriers, because of the importance of services to developing value and jobs for
our economies, it is essential to identify and overcome these barriers.
Further reading
The Transatlantic Economy 2014
Study co-authored by Daniel S. Hamilton and Joseph P. Quinlan, 26 March 2014
AmCham EU
New Pact for Europe: First Report, Strategic Options for Europe's Future, December 2013
A publication of the King Baudoin Foundation, the Bertelsmann Stiftung and the European Policy Centre
(EPC)

Tuesday 6 May, 15h00-16h30, Can We Bank on Banks?
Session link: http://bit.ly/1pOORBo
Twitter channel: @OECDinnovation
Hashtags for session: #OECDgreen, #OECDwk , #trust
Moderator: Faisal Islam, Economics Editor, Channel 4, @faisalislam
Bjarni Benediktsson, Minister of Finance and Economic Affairs, Iceland @BjarniBenedik or
@MoFIceland
John Hope Bryant, Founder, Chairman and CEO, Operation HOPE, United States
@johnhopebryant
Diane Coyle, Professor of Economics, University of Manchester ; Director, Enlightenment
Economics @diane1859
Guillermo de la Dehesa, Chairman, Centre for Economic Policy Research (CEPR)
Dennis Snower, President, Kiel Institute for the World Economy @DJSnower
Session link: http://bit.ly/1pOORBo
OECD financial education: http://bit.ly/1rFFVtZ
OECD consumer policy: http://bit.ly/1hSCcb5
Background note for Can We Bank on Banks?
Financial inclusion - universal access to financial services in a fair, predictable and transparent manner at affordable
costs - is a key building block for more equitable growth. Many countries looked to better financial education to
improve consumer financial literacy and prepare people to make the important big and even daily financial
decisions that shape their economic futures. The International Network for Financial Education is pooling the
experience of some 100+ countries to share practices to make financial education programmes more effective. The
recent introduction of a financial literacy component in PISA, the OECDs worldwide study of 15-year-old school
pupils' school performance, will identify the main factors associated with financial literacy and help define policy
measures to improve it.

But education is not enough. In 2011 the G20 sponsored rapid development of high level principles on financial
consumer protection and many countries in OECD and G20 are now working to implement them. More
fundamentally many people are subject to severe disadvantages because they are not at all connected to organised
financial systems. This is a problem not just in developing countries, but also in segments of the population even in
the most advanced societies.

Six years into the crisis, can we be confident that the banking system is now safer, and taxpayers protected from
being asked to come to the rescue again? Has the crisis meant that enough has been done? Should we be reassured
now that the economy is picking up and business confidence is returning?
Articles and blogs
Further reading
ORF Issue Brief # 66, January 2014, The Global Financial System: A post-GFC Report Card
33

Tuesday 6 May, 16h30, Closing Session

Link: OECD Forum http://bit.ly/ZiaAi2
Twitter channel: OECDlive, OECDTokyo, OECDBerlin, OCDEespanol, OECDWash, OCDEfrancais
Hashtags for session: #OECDwk
Moderator: Anthony Gooch, Director, Public Affairs and Communications, OECD @pitres


Moderator and speaker handles
Monday 5 May
Session Title: Opening Session
Axel Threlfall, Lead Anchor, Reuters, @axelthrelfall @axelthrelfall
o Alenka Bratuek, Prime Minister of the Republic of Slovenia @ABratusek @ABratusek
o Jason Furman, Chairman, White House Council of Economic Advisers, United States @CEAChair @CEAChair
o Angel Gurra, Secretary-General, OECD
Session Title: Inclusive Societies
Monique Villa, CEO, Thomson Reuters Foundation, @ monique_villa @ monique_villa
Xavier de Souza Briggs, Vice President of Economic Opportunity and Assets, Ford Foundation
@fordfoundation @fordfoundation

Stefano Scarpetta, Director, Employment, Labour and Social Affairs, OECD @OECD_Social
@OECD_Social
Winnie Byanyima, Executive Director, Oxfam International @Winnie_Byanyima @Winnie_Byanyima
Jason Furman, Chairman, White House Council of Economic Advisers, United States
@CEAChair @CEAChair
Philip J. Jennings, General Secretary, UNI Global Union @PJenningsUNI @PJenningsUNI
Michel Landel, CEO and Member of the Board of Directors, President of Executive Committee,
Sodexo @SodexoGroup @SodexoGroup
Session Title: The Sharing Economy
Maithreyi Seetharaman, Anchor, Real Economy, Euronews , @maithreyi_s @maithreyi_s
Sang Woo Kim, President, Corporate Affairs Europe, Samsung Electronics , no twitter
Frdric Mazzella, CEO, BlaBlaCar @mazaic @mazaic
Mariana Mazzucato, R.M.Phillips Professor in Economics of Innovation, University of Sussex
(SPRU); Visiting Professor in Economics of Innovation, Open University, United Kingdom
@MazzucatoM @MazzucatoM
April Rinne, Chief Strategy Officer, Collaborative Lab @aprilrinne @aprilrinne
William Saito, Special Advisor, Cabinet Office, Japan @whsaito @whsaito
35

Session Title: Better Life Index: Netizen Engagement & Empowerment
Shiv Malik, Journalist and Author, The Guardian, @ shivmalik1 @ shivmalik1
Anthony Gooch, Director, Public Affairs and Communications, OECD @pitres @pitres
Ken Bluestone, Influencing and Advocacy Manager, Age International @AgeBluestone
@AgeBluestone
Eva Majewski, Chairwoman, European Democrat Students @EvaMajewski @EvaMajewski
Session Title: Lunch Migration
Ali Aslan, TV Host & Journalist, Deutsche Welle, Germany, @ Guemuesay @ Guemuesay
Laima Andrikiene, Member, European Parliament @Andrikiene @Andrikiene
Daniela Bobeva, Deputy Prime Minister for Economic Development, Republic of Bulgaria, no
twitter
Chukwu-Emeka Chikezie, Director, Up!-Africa Limited @cechikezie @cechikezie
@BlavatnikSchool @BlavatnikSchool
Karl Cox, Vice-President, Public Policy and Corporate Affairs, Europe, Middle East and Africa,
Oracle France, corporate account is @oracle @oracle
Jean-Christophe Dumont, Head, International Migration, Employment, Labour and Social
Affairs, OECD @OECD_Social @OECD_Social
Omar Munie, Designer, Omar Munie Clothing @omarmunie @omarmunie
Jan Niessen, Director, Migration Policy Group @migpolgroup @migpolgroup
Young-bum Park, President, Korea Research Institute for Vocational Education and Training
(KRIVET) no twitter
Session Title: Lunch Getting Cities Right
A. Craig Copetas, Correspondent-at-Large, Quartz @ ACraigInParis @ ACraigInParis
Ana Marie Argilagos, Senior Advisor to the Ford Foundation, Just Cities Initiative/Metropolitan
Opportunity Unit, United States, no twitter
Thorsten Bauer, Founder and Creative Director, URBANSCREEN GmbH , no twitter

John Beard, Director, Ageing and Life Course Programme, World Health Organization @WHO
@WHO
Mohamed Boussaid, Minister of Economy and Finance, Morocco @financesmaroc @financesmaroc
Rob van Gijzel, Mayor, Eindhoven, The Netherlands @vangijzel @vangijzel
Maxim Lesur, Director Business Development in Public Sector, Microsoft France, no twitter

Philippe Sajhau, Vice-President, "Smarter Cities", IBM France @philippenog @philippenog
Session Title: Lunch Reusing Food
Clotilde Dusoulier, Chef & Author, @clotildenet @clotildenet
Shabnam Anvar, Founding Member, Disco Soupe @wwsdo @wwsdo
Thomas Jelley, Director, Sodexo Institute for Quality of Life @Thomas_Jelley @Thomas_Jelley
Masa Kogure, CEO & Founder, Table for Two @TFTjp or @tablefor2hk
@TFTjp
or@tablefor2hk
Session Title: Tax for Development
Zeinab Badawi, Presenter, World News Today, BBC World News, @bbczeinabbadawi @bbczeinabbadawi
Jon Lomy, Director, Development Co-operation Directorate, OECD @OECDdev
Pascal Saint-Amans, Director, Centre for Tax Policy and Administration, OECD @OECDdev
Mauricio Crdenas, Minister of Finance and Public Credit, Colombia @MauricioCard @Winnie_Byanyima
John Christensen, Director, Tax Justice Network @TaxJusticeNet
@MauricioCard
@BlavatnikSchool @TaxJusticeNet
Alan McLean, Deputy Chair, Committee on Taxation and Fiscal Policy, BIAC @BIACOECD
@BlavatnikSchool
Session Title: Ageing (Un)Equally @BIACOECD
Shiv Malik, Journalist and Author, The Guardian, @ shivmalik1
Yves Leterme, Deputy Secretary-General, OECD @YLeterme @ shivmalik1
Shinichi Abe, Managing Director, Enterprise Business, Google Japan @YLeterme
Ulf Kristersson, Minister for Social Security, Ministry of Health and Social Affairs, Sweden, no
twitter
Mateja Kouh Novak, President, Slovenian Federation of Pensioners' Organizations (ZDUS) ,
no twitter

Yukako Uchinaga, President, Japan Womens Innovative Network (J-Win) , no twitter

Herman Nijns, CEO, Randstad Belgium , no twitter
Katsutoshi Saito, Chairman, Dai-ichi Life; Vice-Chair, BIAC , no twitter
Debra Whitman, Executive Vice-President, Policy, Strategy and International Affairs, AARP

37

@DebAARP
Session Title: The Creative Economy @DebAARP
Joohee Cho, Seoul Bureau Chief and Correspondent, ABC News , @ jooheecho
Dirk Pilat, Deputy Director, Science, Technology & Industry, OECD, @OECDinnovation @ jooheecho
Rob van Gijzel, Mayor, Eindhoven, The Netherlands; @vangijzel @OECDinnovation
Randa Grob-Zakhary, CEO, LEGO Foundation; @LEGOfoundation @vangijzel
Seong Ju Kang, Director General, Ministry of Science and Technology, ICT and Future Planning,
Korea, no twitter @LEGOfoundation
Charles Rivkin, Assistant Secretary of State for Economic and Business Affairs, United States
@AmbRivkin

Session Title: Health & Innovation @AmbRivkin
Kenneth Cukier, Data editor, The Economist, @kncukier
Shinya Yamanaka, Nobel Laureate in Physiology or Medicine; Professor & Director, Center for
iPS Cell Research and Application, Institute for Integrated Cell-Material Sciences, Kyoto University,
Japan, no twitter @kncukier
Monika Kosiska, Secretary-General, European Public Health Alliance (EPHA); @mikakosinska

Helga Rohra, Chair, European Working Group of People with Dementia, no twitter
@mikakosinska
Cyril Schiever, Senior Vice President & Managing Director, MSD France, no twitter
Shinya Yamanaka, Nobel Laureate in Physiology or Medicine; Professor & Director, Center for
iPS Cell Research and Application, Institute for Integrated Cell-Material Sciences, Kyoto University,
Japan , no twitter

Session Title: Skills, Empowerment, Resilience
The Rt Hon David Willetts MP, Minister for Universities and Science, United Kingdom no
twitter

Vladimir Mau, Rector, Russian Presidential Academy of National Economy and Public Service
(RANEPA) @VladimirMau @LEGOfoundation
Andreas Schleicher, Deputy Director and Special Adviser on Education Policy to the Secretary-
General, OECD, @SchleicherEDU @VladimirMau
Tyler Cowen, Holbert C. Harris Chair of Economics, George Mason University, United States;
@tylercowen @SchleicherEDU
Bill Spriggs, Chief Economist, AFL-CIO; @wspriggs
@tylercowen
Dale J. Stephens, Founder, UnCollege; @dalesjstephens @wspriggs
Anka Mulder, Vice-President for Education & Operations, Delft University of Technology,
Netherlands, no twitter @dalesjstephens
Session Title: Institutional (In)Competence
Philip Coggan, Buttonwood Columnist and capital markets Editor, The Economist no twitter

Tim Costello, CEO, World Vision; Leader, C20 @TimCostello
John Evans, General Secretary, TUAC @TUACOECD @TimCostello
Drago Kos, Chairman, OECD Working Group on Bribery, no twitter @TUACOECD
Pascal Lamy, former Director-General, World Trade Organization; Chairman, Oxford Martin
Commission for Future Generations @oxmartinschool @oxmartinschool
Session Title: Is Investing in Fossil Fuels a Risky Business?

Simon Upton, Director, Environment, OECD @OECD_Env
@OECD_Env
Michel Gardel, Vice President, Communications, External & Environmental Affairs, Toyota
Motor Europe NV/SA, no twitter

Anthony Hobley, CEO, Carbon Tracker Initiative @arhobley
@arhobley
Kumi Naidoo, Executive Director, Greenpeace International @kuminaidoo
@kuminaidoo
Jeremy Oppenheim, Programme Director, New Climate Economy @NewClimateEcon
@NewClimateEcon
Session Title: Focus on South East Asia
Hiroko Kuniya, Anchor, NHK, , no twitter
Chatib Basri, Minister of Finance, Indonesia @ChatibBasri @ChatibBasri
Sun Chanthol, Minister of Commerce, Cambodia, no twitter
Tim Groser, Minister of Trade, Minister for Climate Change Issues and Associate Minister
Foreign Affairs, New Zealand , no twitter
Chandran Nair, Founder and Chief Executive, Global Institute For Tomorrow (GIFT)
@tmw_matters @tmw_matters
39

Soichiro Sakuma, Executive Director, Nippon Steel Corporation; Member of Council for
Regulatory Reform, Japan , no twitter

Thongloun Sisoulith, Deputy Prime Minister, Minister of Foreign Affairs, Laos, no twitter
Kan Zaw, Minister for National Planning and Economic Development, Republic of the Union of
Myanmar , no twitter

Session Title: Safety & Risk in the Digital Economy
Kenneth Cukier, Data editor, The Economist, @ kncukier @ kncukier
Andrew Wyckoff, Director, Science, Technology and Industry, OECD
Eric Boustouller, Corporate Vice President and Area Vice President, Microsoft Western Europe
@MSEurope @MSEurope
Peter Hustinx, European Data Protection Supervisor @EU_EDPS
@EU_EDPS
Gus Hosein, Executive Director, Privacy International @privacyint @privacyint
Sarah Spiekermann, Professor for Information Systems; Chair, Institute for Management
Information Systems, Vienna University of Economics and Business, Austria, @spieksarah @spieksarah
Tuesday 6 May

Session Title: Defining Resilience
Yoicki Takita, Senior Staff Writer, Nikkei, no twitter
Nobuaki Koga, President, Japanese Trade Union Confederation (RENGO), no twitter

Yoko Tsurimaki & Kohei Oyama, Students, Tohoku School, Japan @TohokuIS
@TohokuIS
Disaster Risk Reduction @WahlstromM @WahlstromM
Session Title: Keynote Address by MCM Chair
Shinzo Abe, Prime Minister, Government of Japan @Japan_PMO @Japan_PMO
Session Title: Presentation of the Economic Outlook
Stephen Sedgwick, Anchor, CNBC, @SquawkBoxEurope
Rintaro Tamaki, Deputy Secretary-General, OECD

Session Title: Economic Outlook Debate
Stephen Sedgwick, Anchor, CNBC, @SquawkBoxEurope @SquawkBoxEurope
Ali Babacan, Deputy Prime Minister for Economic and Financial Affairs, Turkey
Akira Amari, Minister of State for Economic and Fiscal Policy and Minister in charge of
Economic Revitalization, Japan no twitter
Ewa Bjrling, Minister for Trade and Minister for Nordic Cooperation, Ministry of Foreign
Affairs, Sweden @EwaBjorling
Phil O'Reilly, Chair, BIAC; Chief Executive Officer, BusinessNZ @BIACOECD
@EwaBjorling
Richard Trumka, President, TUAC; President, AFL-CIO @RichardTrumka
@BIACOECD
Session Title: Lunch - Inclusive Entrepreneurship @RichardTrumka
Alan Wheatley, Journalist and Author, @alanwheatleyISS
Sergio Arzeni, Director, Centre for Entrepreneurship, SMEs and Local Development, OECD @alanwheatleyISS
Neveen El-Tahri, Chairperson and Managing Director, Delta Shield for Investment; Co-Chair,
OECD MENA Women's Business Forum @neveeneltahri

Reinhard Cordes, CEO & Owner, ONLYGLASS GMBH @ONLYGLASSGMBH
@neveeneltahri
Kamel Haddar, CEO, Origin Partners; Entrepreneur and Co-Founder, ATLAS @KamelHaddar
@ONLYGLASSGMBH
Matthew Hancock, Minister for Skills and Enterprise, United Kingdom @matthancockmp @KamelHaddar
Patricia Lahy-Engel, Director, TheHive Startup Accelerator, Gvahim, Israel @TheHivebyGvahim
@matthancockmp
Peter Jungen, Chairman, Peter Jungen Holding GmbH
@TheHivebyGvahim
Navi Radjou, Fellow, Judge Business School, University of Cambridge, United Kingdom
@NaviRadjou @omarmunie
William Saito, Special Advisor, Cabinet Office, Japan @whsaito @NaviRadjou
Session Title: Lunch Discussion on Foresight What if? @whsaito
Angela Wilkinson, Counsellor for Strategic Foresight
Jim Clarken, Executive Director, Oxfam Ireland @OxfamIreland
Alan Cohn, Assistant Secretary for Strategy, Planning, Analysis & Risk, United States
Department of Homeland Security, no twitter @OxfamIreland
Burkhard Gnrig, Executive Director, International Civil Society Center @burkhardg

41

Robert Johnson, Executive Director, Institute for New Economic Thinking (INET) @rjocean
@burkhardg
Disaster Risk Reduction @WahlstromM @rjocean
Session Title: Future of Trade @WahlstromM
Shawn Donnan, World Trade Editor, Financial Times, @sdonnan
Roberto Carvalho de Azevdo, Director-General, World Trade Organization @wto @sdonnan
James Bacchus, Chair, Commission on Trade and Investment Policy, International Chamber of
Commerce (ICC) @iccwbo_org @wto
Sharan Burrow, General Secretary, International Trade Union Confederation (ITUC)
@SharanBurrow @iccwbo_org
Tim Groser, Minister of Trade, Minister for Climate Change Issues and Associate Minister
Foreign Affairs, New Zealand @SharanBurrow
Peter M. Robinson, President and CEO, United States Council for International Business
(USCIB) @USCIB_CEO
Tadayuki Nagashima, Executive Vice-President, Japan External Trade Organization (JETRO)
@JETROUSA (English language twitter) @USCIB_CEO
Session Title: Can We Bank on Banks @JETROUSA
Faisal Islam, Economics Editor, Channel 4, @faisalislam
Bjarni Benediktsson, Minister of Finance and Economic Affairs, Iceland @BjarniBenedik or
@MoFIceland @faisalislam
John Hope Bryant, Founder, Chairman and CEO, Operation HOPE, United States
@johnhopebryant @MoFIceland
Diane Coyle, Professor of Economics, University of Manchester ; Director, Enlightenment
Economics @diane1859 @johnhopebryant
Guillermo de la Dehesa, Chairman, Centre for Economic Policy Research (CEPR), no twitter
@diane1859
Dennis Snower, President, Kiel Institute for the World Economy @DJSnower

Session Title: Closing Session @DJSnower
Anthony Gooch, Director, Public Affairs and Communications, OECD @pitres

@pitres

OECD corporate Twitter accounts tweeting at the Forum
Monday 5 May
Session title Hashtag #
Panel
Moderator
Moderator
@handle
Address live @
Opening Forum Session #OECDwk
Axel Threlfall,
Lead Anchor,
Reuters
axelthrelfall
OECDlive,
OECDTokyo,
OCDE_francais

OCDEenespanol,
OECDBerlin,
OECD_Washington,
Weibo

Inclusive Societies #social
Monique Villa,
CEO, Thomson
Reuters
Foundation
monique_villa
OECD_Social,
OECDTokyo
OECD_Washington

The Sharing Economy #trust
Maithreyi
Seetharaman,
Anchor, Real
Economy,
Euronews
maithreyi_s
OECDeconomy,
OECDObserver

Better Life Index: Netizen
Engagement & Empowerment
#BLI
Shiv Malik,
Journalist and
Author, The
Guardian
shivmalik1
OECDlive,
OCDE_francais,
OECDinnovation,
OCDEenespanol

Migration #migration
Ali Aslan, TV Host
& Journalist,
Deutsche Welle,
Germany
Guemuesay
OECD_social,
OECDev

Getting Cities Right #cities
A. Craig Copetas,
Correspondent-
at-Large, Quartz
qz - Quartz account
OECDlive,
OECDgov,
OECDObserver

Reusing Food #food
Clotilde Dusoulier,
Chef & Author
clotildenet OECDagriculture

Tax for Development #tax
Zeinab Badawi,
Presenter, World
News Today, BBC
World News
bbczeinabbadawi
OECDdev,
OECD_BizFin

Ageing (Un)Equally #ageing
Shiv Malik,
Journalist and
Author, The
Guardian
shivmalik1
OECD_social,
OECD_Tokyo

43

The Creative Economy #trust
Joohee Cho, Seoul
Bureau Chief and
Correspondent,
ABC News
jooheecho
OECDlive,
OECDeconomy

Health & Innovation #health
Kenneth Cukier,
Data editor, The
Economist
kncukier
OECDsocial,
OECDinnovation,
OECD_Tokyo,
OECDObserver

Skills, Empowerment, Resilience #skills
Ali Aslan, TV Host
& Journalist,
Deutsche Welle,
Germany
Guemuesay
OECDlive,
OECD_Edu,
OECDinnovation,
Wikiprogress

Institutional (In)Competence #politics
Graldine Amiel,
News Editor, Dow
Jones Newswires,
Wall Street
Journal Paris
GeraldineAmiel OECDgov, OECDlive

Is Investing in Fossil Fuels a Risky
Business?
#climate
*Stphanie
Antoine, Anchor,
France24
SAntoineF24
OECD_Env
OECDlive

Focus on SouthEast Asia #asia
Hiroko Kuniya,
Anchor, NHK
Hiroko Kuniya - on
twitter?
OECDglobal,
OECD_BizFin,
Weibo,
OECD_Tokyo

Safety & Risk in the Digital Economy #digital
Kenneth Cukier,
Data editor, The
Economist
kncukier
OECDgov,
OECDinnovation,
OCDE_francais,
OECDObserver

Tuesday 6 May
Session title Hashtag # Panel moderator
Moderator
@handle
Address live @
Defining Resilience #resilience Yoicho Takita
OECDlive,
OECDTokyo,
OECDdev,
OECD_BizFin

Keynote: PM Shinzo Abe #OECDwk Japan_PMO
OECDlive,
OECDTokyo,
OECDBerlin,
OECD_Washington,
OCDEenespanol,
OCDEfrancais

Launch of SouthEast Asia
Programme
#asia
Axel Threlfall, Lead
Anchor, Reuters
axelthrelfall
OECDlive,
OECDglobal,
OECD_Tokyo,
OECD_Centre

Economic Outlook
presentation
#econ
Stephen Sedgwick,
Anchor, CNBC

SquawkBoxEurope
OECDlive,
OECDeconomy,
OECDTokyo

Economic Outlook debate #econ
Stephen Sedgwick,
Anchor, CNBC
@SquawkBoxEurope
OECDlive,
OECDeconomy

Inclusive Entrepreneurship #biz
Stphanie Antoine,
Anchor, France 24
SAntoineF24
OECDlive,
OECD_BizFin

Foresight: What if? #future
Angela Wilkinson,
Counsellor for
Strategic Foresight,
OECD
OECD_social

The Future of Trade #trade
Shawn Donnan,
World Trade Editor,
Financial Times
@ShawnDonnan
OECDtrade,
OECD_Washington

Can we Bank on Banks? #banks
Faisal Islam,
Economics Editor,
Channel 4
@faisalislam
OECDlive,
OECDeconomy,
OECD_BizFin,
OECDinnovation

Closing session #OECDWk
Anthony Gooch,
Director, Public
Affairs and
Communications
pitres
OECDlive,
OECDTokyo,
OECDBerlin,
OCDEespanol,
OECD_Washington,
OCDEfrancais

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