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Spa Movement
The spa movement that began to emerge in Europe in the eighteenth century had its
origins in baths dating from Roman times. Science and medicine touted natural
mineral waters beneficial effects for bathing, showering and drinking.
Cold spa waters were bottled for the first time in France in the 1850s. The legal permit
to bottle Vittel Grande Source natural mineral water was granted as early as 1855.
Perrier followed in 1863, and other European countries a few years later. In 1903,
Vittel Grande Source and Hpar natural mineral waters were declared dintrt
public (of public interest) by the French authorities.
Water spas and the bottling of natural mineral waters had also become well
established in North America at that time. In 1845, Poland Spring water was bottled
for sale in three gallon demi-johns. In South America, So Loureno bottled water
appeared in Brazil in 1890.
Consumption Changes
In the early days, consumption of bottled natural mineral water was the privilege of
the haute bourgeoisie, captains of industry, politicians, royalty, and so on. It was
bottled in glass or stoneware, with porcelain or cork stoppers. By the mid-nineteenth
century, however, the development of railways and the emergence of industrial
production techniques were gradually transforming the business. Bottling methods
changed as consumption spread, and by the mid-twentieth century, global production
had climbed to several hundred million bottles.
Vittel revolutionized the market in 1968 by launching the first plastic bottle aimed
at more general public consumption. It supported its launch with an advertising
campaign emphazising vitality rather than medical benefits. In the mid-1980s, another
revolution moved the market forward with PET (polyethylene terephtalate), a new
recyclable plastic material that became the packaging benchmark worldwide. This
new, lighter, stronger material improved packaging practicality to meet evolving
consumer needs.