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A Search Lnglne CpLlmlzaLlon Culde for Wordpress by !al nlschal verma (www.blogohblog.com)
Accordlng Lo recenL sLaLlsLlcs, Wordpress accounLs for 0.8 of Lhe web whlch makes Wordpress
Lhe besL cholce for any enLhuslasL blogger. Pundreds and Lhousands of blogs are creaLed every
day whlch use Wordpress as Lhe blogglng CMS (ConLenL ManagemenL SysLem), buL noL all of
Lhem are opLlmlzed for good search englne ranklngs. ln Lhls gulde, l wlll lnsLrucL you how Lo
qulckly seL up your Wordpress lnsLallaLlon for Lhe besL SLC resulLs and make your webslLe more
search englne frlendly. ?ou mlghL know some of Lhese Lechnlques already, buL Lhe followlng
sLeps wlll play Lhe role of a checkllsL for you.
lollow Lhe sLeps carefully and Lry noL Lo mlss ouL on any of Lhem ln order Lo acqulre Lhe besL
resulLs for your blog.
Step I Blog Title & Taglines
l am assumlng LhaL you know how Lo lnsLall Wordpress for yourself. lf noL, please refer Lo
hLLp://codex.wordpress.org/lnsLalllng_Wordress. AfLer Lhe lnsLallaLlon ls compleLed, go Lo Lhe
wp-admln and under Lhe Options -> General Lab, flll ouL your 8log LlLle and Lhe Lagllne. Make
sure LhaL your 8log LlLle ls meanlngful and your Lagllne ls search englne frlendly. 1he Lagllne
should baslcally summarlze whaL you do on your blog and ensure LhaL you LargeL Lhe rlghL
keywords for your webslLe. llll ln Lhe resL of Lhe lnformaLlon and we are done wlLh Lhls sLep.
Step II Update Services
under Lhe Options, go Lo Lhe nexL Lab called Writing and scroll down Lo Lhe updaLe Servlces
LexL box. Pere you can lnpuL a llsL of updaLe servlces separaLlng Lhem wlLh llne breaks (presslng
Lhe enLer key). 1hese are baslcally webslLes whlch malnLaln a llsL of all Lhe currenL weblog
updaLes ln dlfferenL areas. When you make a posL, Wordpress wlll plng Lhese webslLes Lo
lnform Lhem LhaL you have updaLed your blog.
uolng Lhls wlll make your blog more soclal and also geL you addlLlonal Lrafflc Lhrough Lhese
updaLe servlces. eople who browse webslLes llke 1echnoraLl and Sphere can easlly flnd Lhe
posLs LhaL you made recenLly. Clven below ls a llsL of such plng servlces whlch l goL from Lhe
offlclal Wordpress webslLe. !usL copy and pasLe Lhem ln Lhe updaLe servlces box.
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1here ls a facLor here whlch has Lo be Laken lnLo conslderaLlon. Whenever you make a new posL
now, Wordpress wlll Lry Lo plng all Lhese webslLes one by one and LhaL process wlll wasLe a loL
CopyrlghL 2007 - 8logohblog.com
http://blogsearch.google.com/ping/RPC2
http://1470.net/api/ping
http://api.feedster.com/ping
http://api.feedster.com/ping.php
http://api.moreover.com/ping
http://api.moreover.com/RPC2
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping
http://blogdb.jp/mlrpc
http://blog.goo.ne.jp/!"#RPC
http://blogsearch.google.com/ping/RPC2
http://blogmatcher.com/$.php
http://b$l%feeds.net/rpc
http://coreblog.org/ping/
http://mod&p$bs$b.org/%n'apps/blogchatt
https://phobos.apple.com/(eb)bjects/"*+inance.,oa/,a/pingPodcast
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.bloggers.jp/rpc/
http://ping.blogm$ra.jp/rpc/
http://ping.blo.gs/
http://ping.cocolog&nifty.com/mlrpc
http://pinger.blogfl$.com/rpc/
http://ping.eblog.jp/mlrpc
http://ping.feedb$rner.com
http://ping.myblog.jp
http://ping-$e$e.com/rpc/
http://ping.blogg.de/
http://ping.rootblog.com/rpc.php
http://ping.syndic..com/mlrpc.php
http://ping.,eblogalot.com/rpc.php
http://ping.,eblogs.se/
http://rcs.datashed.net/RPC2/
http://rpc.blogb$//machine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.britblog.com/
http://rpc.iceroc%et.com:100.0/
http://rpc.ne,sgator.com/
http://rpc.pingomatic.com/
http://rpc.tailran%.com/feedb$rner/RPC2
http://rpc.technorati.com/rpc/ping
http://rpc.,eblogs.com/RPC2
http://rpc.,p%eys.com/
http://services.ne,sgator.com/ng,s/mlrpcping.asp
http://sign$p.alerts.msn.com/alerts&PR0P/s$bmitPing0tended.do/
http://topicechange.com/RPC2
http://trac%bac%.ba%ein$.jp/ba%eping.php
http://,,,.a2b.cc/setloc/bp.a2b
http://,,,.bitacoles.net/ping.php
http://,,,.blogdigger.com/RPC2
http://,,,.blogoole.com/ping/
http://,,,.blogoon.net/ping/
http://,,,.blogpeople.net/servlet/,eblog1pdates
http://,,,.blogroots.com/tb'pop$li.blog2id31
http://,,,.blogshares.com/rpc.php
http://,,,.blogsno,.com/ping
http://,,,.blogstreet.com/rbin/mlrpc.cgi
http://,,,.holyco,d$de.com/rpc/ping/
http://,,,.lasermemory.com/lsrpc/
http://,,,.imblogs.net/ping/
http://,,,.mod&p$bs$b.org/%n'apps/blogchatter/ping.php
http://,,,.ne,sisfree.com/RPCClo$d
http://,,,.ne,sisfree.com/mlrpctest.php
http://,,,.popde.com/addsite.php
http://,,,.snipsnap.org/RPC2
http://,,,.,eblog$es.com/RPC/
http://mlrpc.blogg.de
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of Llme before you can make anoLher posL or do anyLhlng ln Wordpress. ln order Lo avold Lhls,
you should use a plugln for Wordpress called no lng WalL. 1hls plugln acLually puLs Lhe process
of plnglng ln Lhe backlog and allows you Lo conLlnue worklng seamlessly by removlng any klnd
of delays. uownload Lhls plugln, lnsLall and acLlvaLe lL on your Wordpress blog.
Step III Modifying the Title Tags of your Wordpress Theme
1he LlLle Lags ln your pages maLLer a loL for SLC purpose buL Wordpress Lhemes are usually noL
opLlmlzed for Lhem. 1o make your Lheme more search englne frlendly, go Lo Presentation ->
Theme Editor ln Lhe admln area of Wordpress. now open Lhe header.php flle for edlLlng and
replace whaLever ls beLween <LlLle> & </LlLle> Lag wlLh Lhe followlng code:-
<?php lf (ls_home () ) [ bloglnfo('name'), } elself ( ls_caLegory() ) [ slngle_caL_LlLle(), echo " - ", bloglnfo('name'), }
elself (ls_slngle() || ls_page() ) [ slngle_posL_LlLle(), } elself (ls_search() ) [ bloglnfo('name'), echo " search resulLs: ",
echo wp_speclalchars($s), } else [ wp_LlLle('',Lrue), } ?>
Step IV Meta Tags
Wordpress does noL lnserL any MeLa Lags ln your blog on lLs own. MeLa Lags are very lmporLanL
lf you wanL Lhe search englnes Lo fall ln love wlLh your blog. ?ou can use Lhe All ln one SLC ack
plugln for all your MeLa Lags lncludlng Lhe LlLles Loo. ?ou wlll geL all Lhe help for lnsLalllng Lhls
plugln on Lhe auLhor's plugln homepage. 1here are oLher pluglns as well whlch can be used Lo
lnserL MeLa Lags lnLo Lhe blog. !usL search for Lhem on Coogle.
Step V Permalins & Mod!re"rite
Search englnes wlll always lndex your pages fasLer lf your u8Ls are LexL-based lnsLead of belng
long sLrlngs of code. Pavlng your keywords ln Lhe u8L ls beneflclal as lL Lells Lhe splders abouL
your page conLenL. lor example, Lhe u8L http://mysite.com/?var1=3434&var2=3434 ls noL
search englne frlendly, buL lf Lhe same u8L was wrlLLen llke http://mysite.com/my-page.html,
lL would be easler for Lhe search englnes Lo lndex Lhe u8L.
1hls klnd of llnk converslon ls done uslng a server-slde feaLure called Mod!re"rite whlch uses
an .htaccess flle LhaL ls placed ln your webslLe rooL folder. Wordpress already has Lhls lnbullL
funcLlonallLy Lo generaLe preLLy u8Ls, so all you have Lo do ls enable Lhe opLlon. Co Lo Options
-> Permalinks ln Lhe Wordpress admln, and you wlll see Lhe followlng common opLlons.
CopyrlghL 2007 - 8logohblog.com
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Cllck on Lhe fourLh opLlon (CusLom) Lo enable lL, and Lype %postname%.html ln Lhe LexL box.
1hls wlll make your u8Ls lnclude Lhe LlLles of your posLs/pages and formaL Lhem accordlngly. lf
you have a posL wlLh Lhe LlLle Pello World", Lhls wlll converL Lhe u8L Lo
yourdomain.com/hello-world.html for LhaL parLlcular posL.
noLe: ?ou should have Llnux based hosLlng for Lhe Mod_rewrlLe funcLlon Lo work properly. lf noL, you can choose
Lhe second opLlon whlch ls daLe and name based.
Step VI #ptimi$ation of %ey"ords
When maklng new posLs or pages ln Wordpress, make sure LhaL you are LargeLlng your search
keywords properly. 1ry Lo lnclude Lhose keywords ln Lhe LlLles for whlch you wanL Lo be
searched and lndexed. lf your conLenL ls unlque and you have chosen Lhe rlghL keywords,
search englnes wlll qulckly plck up your arLlcles and lndex Lhem.
CverLure's keyword SuggesLlon 1ool ls a good way Lo look for popular keywords relaLed Lo your
nlche and Lhen opLlmlze accordlngly. use varlaLlons for your keywords and lnclude Lhem ln
dlfferenL phrases.
Search englnes rank your pages by keywords ln Lhe followlng order:-
romlnence and accuracy of Lhe keywords
lrequency of Lhe keywords
ConcenLraLlon of Lhe keywords
Closeness wlLhln Lhe keywords
lacemenL of Lhe keywords ln Lhe conLenL
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So, be sure LhaL you have a balanced arLlcle before publlshlng lL Lo your audlence and please do
noL spam your keywords because everyone haLes lL, lncludlng Lhe search englnes.
Step VII &oogle Sitemap
Coogle SlLemap ls a flle whlch conLalns u8Ls and some supplemenLary lnformaLlon for all Lhe
publlc pages or documenLs of your webslLe. 1here ls no proof LhaL a Coogle SlLemap wlll
dlrecLly affecL your ranklng ln any way. Powever, lL can help Coogle Lo crawl your blog beLLer
whlch may resulL ln a more compleLe lndex of your page.
?ou may use a plugln whlch wlll auLomaLlcally generaLe xML slLemaps for your blog. uownload
here -> Coogle SlLemaps CeneraLor for Wordpress
Cnce you have lnsLalled Lhe plugln, you can go Lo Lhe opLlons menu and generaLe a slLemap for
your blog. ?ou can also seL Lhe frequency of Lhe updaLes so LhaL Lhe slLemap ls generaLed
accordlngly.
Step VIII Social Boomaring Plugins
?ou should download and lnsLall a soclal bookmarklng plugln whlch wlll enable your vlslLors Lo
bookmark and submlL your posLs Lo varlous bookmarklng slLes llke ulgg, 8eddlL, SLumbleupon,
eLc. 1he mosL popular plugln for soclal bookmarklng nowadays ls Add1hls. lL has supporL for
addlng Lhe bookmarklng wldgeL aL Lhe end of every posL ln your blog and l would deflnlLely
recommend LhaL.
1haL concludes Lhe Wordpress SLC for 8eglnners". l hope LhaL people sLarLlng ouL wlLh
Wordpress wlll beneflL from Lhls gulde.
- !al nlschal verma
If you found this document useful' please mae a donation to (ainischalverma)yahoo*com
through PayPal for the hard "or that has gone into maing this guide*
Some more useful arLlcles lf you are a blogger:-
1he 1en CommandmenLs of Llnk 8ulldlng
8logglng Money!
CopyrlghL 2007 - 8logohblog.com