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Strategic Operations Management

Module Syllabus

Learner experience

This module introduces the main components of strategic operations
management in the manufacturing and service sectors. It explains the
relationships between different levels of strategy within a business and considers
the drivers and dimensions of competitive performance. As a student, you will
consider process design and choice and learn about the vital importance of
establishing a strategic fit between operational capabilities and market demands.
The module will focus on several key areas, including performance objectives
and trade-offs; strategic initiatives such as ECR, J IT and agile operations;
benchmarking and the balanced scorecard approach; the importance of
developing new products and services; and approaches to evaluation.

Module description and aims

In recent years there has been an increasing realisation that the success of an
organisation can depend crucially on its operations strategy. In today's business
environment, competitive advantage is gained from flexibility in the face of rapid
change and the ability to respond swiftly and effectively to fickle consumer
demand. This has created a need for the expert management of operations
strategies designed to align the organisation's capabilities with market
requirements. Furthermore, success in achieving this strategic balance must be
sustainable over a sufficient period to make good business sense. Operations
strategy must also take into account the need to develop new products and
services to replace old ones as they go out of fashion.

This module provides the student with a good understanding of key principles
and techniques of strategic operations management, including topics such as
methods for measuring and improving performance and the role of IT. You will
also study how strategy is formulated to achieve sustainability and conclude by
considering how strategic decisions can be implemented effectively. This module
also addresses foundational topics for student success throughout the academic
programme.

Ai ms
The specific aims of this module are to ensure that students can:
Understand the drivers and dimensions of competitive performance;
Understand the strategic role and importance of operations;
Understand operations strategy and practice in the context of their
importance to the success of a company in the marketplace;
Understand the inputs to the development of an operations strategy.


Learning outcomes
By the end of the module the student will be able to:
Participate in and contribute to an academic community through online
discussion and assessments, whilst applying writing style conventions and
academic integrity to academic writing;
Analyse and evaluate scholarly resources and writing for logic and supporting
evidence;
Demonstrate an awareness of the principles governing modern approaches to
the management of operations;
Identify and apply methods for establishing fit between markets and
operations;
Identify a range of operations management initiatives and techniques that can
be considered in the development of an operations strategy;
Interpret operations success and business health and performance using a
range of financial and non-financial measures.


Learning strategies
You will be studying this module through a combination of self-study and online
interactions. The self-study materials introduce the full range of topics that need
to be covered, although some additional detail will arise through discussion and
collaboration between students and Instructors. One of the strengths of an online
learning program such as this is the high level of student interaction, where
students are encouraged to share their own experiences online for the benefit of
the others. Each week of the module has detailed Learning Objectives, indicating
the topics and level of competence that you should achieve on completion of that
part. Assignments include Discussion Questions, Hand-in Assessment exercises
and a longer project.

Self-study
The self-study part of the course includes:
Written and recorded lecture notes covering five topics within each of
weeks 310 in the module
Hyperlinks to Web-based materials about the topics within each weekly
theme
Links to slides and other media offering additional insights
Recommended reading relating to the topics within the weekly theme

Lecture notes
Each weeks theme is made up of several topics. These are introduced and
explained in turn in the recorded lecture notes, which are also available as a
printed text. You can listen to the lecture notes as many times as you want and
download the file to your computer or other devices.


Web-based materials
You have been provided with links to excellent materials available on the Web
that will support your study of the topics within each weekly theme covered in
the module. These materials include presentations, videos, audio clips and
diagrams, as well as articles and academic papers. They are provided for
reference so that you can follow up on any areas where you need more help or
explanation or wish to increase your understanding of the topic.

Recommended reading
We have indicated the pages in your textbook that you should read with each
topic in the weekly theme. There are also important journal articles for you to
study. These are available in the online library. You will find that it is important to
complete the recommended reading because your online interactions and your
assessed work depend on it.

Online interactions
You will have regular online interaction with other students and the Instructor in
order to help consolidate your understanding of theoretical concepts and to
develop your skills through discussion and exercises. The content of these
online contact sessions will relate to the materials covered for each week and will
include Discussion Questions set by the module Instructor and Hand-in
Assignment questions, both of which will be assessed.

Text and software
The required texts for the Strategic Operations Management (SOMANA) module
are provided in the weekly Readings folder as module content.

Textbooks

Chopra, S., Meindl, P. (2013), Supply Chain Management: Strategy, Planning
and Operation 5
th
Ed., Prentice-Hall, Upper Saddle River, NJ .

Slack, N. & Lewis, M. (2011), Operations strategy. 3
rd
Ed.,Financial Times and
Prentice-Hall, Harlow.


Audio files
You will need an audio player, such as Windows Media Player, if you want to
listen to the recorded version of the lecture notes. (The text version is also
provided and you do not have to listen to the audio files if you prefer the written
text).

Overview of module work
Students are required in Weeks 110 to submit:
Discussion Question answers (DQ)
35 meaningful Discussion Question Follow-on postings (DQF) in
response to
fellow student submissions
Hand-in Assignments (HA) in weeks 2, 4, 5, 6
A project proposal (IP) in Week 7, a project outline (IP) in Week 9 and a
completed Final Project (FP) in Week 10

Discussion Questions
You must submit your initial response to the Discussion Question by the end of
day 3 (Saturday). A typical answer should have about 500 words, but it is the
quality of the answer that matters, not the number of words. Satisfactory answers
will demonstrate clear understanding of the topics and issues related to the DQ.
Good answers will be able to explain the reasons in more depth. Excellent
answers will be able to raise appropriate critical questions. Weak answers will
demonstrate only a partial grasp of what is important in the context of the DQ.
Following the 3 out of 7 days rule, you are required to participate with follow-on
postings to your peers answers, making 35 significant discussion question
follow-up postings in addition to your initial response for each Discussion
Question by the end of Day 7 (Wednesday).

Hand-in Assignments
You must submit your answer to the Hand-in Assignment (HA) for 4 of the 10
weeks by the end of Day 7 (Wednesday). A typical answer should have between
500 and 1,000 words, but it is once again the quality of the answer that matters,
not the number of words. Answers will be submitted to the weekly Assignments
folder, but are not to be posted in the module Discussion Board.
Strategic Operations Management
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For both the DQ and the HA, satisfactory answers will demonstrate clear
understanding of the topics and issues related to the assignment. Good answers
will be able to explain the reasons in more depth. Excellent answers will be able
to raise appropriate critical questions. Weak answers will demonstrate only a
partial grasp of what is important in the context of the assignment. Instructors will
provide feedback about these assignments in their weekly feedback to students.

Final Project
End of module assessment:
(30 per cent of total module grade)
The purpose of the Final Project is to apply the concepts and techniques of the
module to the analysis of real-world situations or problems. Students will develop
a project using diverse sources of information and conduct an original analysis
rather than summarise or rehash existing work. Students are encouraged to use
situations and data from their own experience where possible. You should select
one project from the following three:

Using the information and data in the Case Studies provided in your textbook
(pp. 343-421 Slack, N., Lewis, M. (2011), Operations Strategy (3
rd
Ed), Financial
Times and Prentice-Hall, Harlow) OR using similar information and data from
another company of your choice, you should select one

project from the following
three:
1. Identify the goal of the company and describe the strategy that was
adopted to achieve it. Explain with full reference to available information
and data how successful, or otherwise, this strategy turned out to be in
practice.

2. With full reference to the available information and data, explain the
companys approach to achieving strategic fit between its resources and
the requirements of the market. How successful was this approach?

3. Using financial and non-financial measures, interpret the operations
success and business performance of the company with detailed
reference to the information and data available.


In Week 7, you will submit a Project Proposal, which will convey the resources
you will use for your research and the organization you are proposing for your
project. In Week 9, you will submit an annotated outline of your research
sources. In Weeks 8 and 9, you will address the comments from your Instructor
and submit your Final Project in Week 10. More details on each stage of the
project are found in the weekly areas. Word limit: 2,0002,500 words.

Module readings
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6/17
Students are provided with weekly reading assignments, which can be found in
the weekly Readings folder. Students are encouraged to make use of related
academic and professional journals to supplement the course materials and to
assist in the preparation of assignments. Many of these serials can be accessed
through the University of Liverpool electronic library resources at
http://www.liv.ac.uk/library/ohecampus/index.htm.










Assessment
The table below outlines the mandatory contribution in each category and the
range of grades scales that applies to each component.
Component Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk7 Wk8 Wk9 Wk10
Component
Weight
Discussion
Question
(DQ)
X X X X X X X X X X
15%

Discussion
Question
Follow-on
(DQF)
X X X X X X X X X X
15%

Hand-in
Assignment
X

X X X




35%

Individual
Project
X

X

5%
Final Project

X
30%

For general information on assessment and grading, please consult the Student
Handbook section pertaining to Grading at
http://success.ohecampus.com/index.php?mod=dcp&act=navigationindex&navig
ationid=3691.

Syllabus by Week
---------------Week 1 ---------------
Participating in the global classroom

Topics
Issues and their global impact
Participating in and contributing to an academic community through online
Discussion
Workload
Self-study for Week 1:
Complete account registration to the UOL Library.
Read, sign and submit the Academic Honesty Declaration.
Read the Resources
Documents
Tips for Avoiding Plagiarism (PDF)
How to register for your University of Liverpool network account (PDF)
Masters study cycle handout (PDF)
Sample online discussion interaction (PDF)
Websites
Programme overview
http://www.uol.ohecampus.com/index.php?mod=dcp&act=navigationindex
&navigationid=1260
Discussion Question:
Post your initial response both to the Discussion folder and to the Turnitin
link provided by Saturday (Day 3).
DQ is due on Saturday (Day 3).
Review responses by other students and make 35 meaningful posts.
Required Participation (minimum 3 out of 7 days in addition to the initial
Discussion Question response)

---------------Week 2---------------

Outlining arguments for scholarly discourse
Topics
The principles of academic integrity
How Turnitin can assist students with academic originality and writing
skills
Outlining a logical argument
Developing a reference list for articles which uses a citation style
Workload
Self-study for Week 2:
Turnitin tutorial presentation (opens in a new window, requires Adobe
Flash Player)
How to read a Turnitin originality report (PDF)
About the draft Turnitin link in your first module (PDF)
The University of Liverpool (n.d.) Guide to referencing and developing a
bibliography [Online]. Available from:
http://www.liv.ac.uk/library/ohecampus/referencing/referencing.htm
(Accessed: 15 J une 2010).
The University of Liverpool (n.d.) Plagiarismusing the work of others as
your own writing [Online]. Available from:
http://www.liv.ac.uk/library/ohecampus/study/plagiarism.htm (Accessed:
14 February 2012).
The University of Liverpool (n.d.) Plagiarism, collusion, and fabrication of
data [Online]. Available from: http://www.liv.ac.uk/students/student-
administration-centre/policies-procedures/plagiarism-collusion.htm
(Accessed: 15 J une 2010).
The University of Liverpool (2012) Plagiarism, collusion, and the
fabrication of data: guidelines for staff and students [PDF]. Available from:
http://www.liv.ac.uk/tqsd/pol_strat_cop/plagiarism_collusion_fabrication_st
aff_student_guidelines_20.pdf (Accessed: 12 February 2012).
Purdue Online Writing Lab (2011) Safe practices [Online]. Available from:
http://owl.english.purdue.edu/owl/resource/589/03/ (Accessed: 12
February 2012).
Purdue Online Writing Lab (2011). Types of outlines and samples [Online].
Available from: http://owl.english.purdue.edu/owl/resource/544/03/
(Accessed: 14 February 2012).
Purdue Online Writing Lab (2011). Developing strong thesis statements
[Online]. Available from: http://owl.english.purdue.edu/owl/resource/588/01
(Accessed: 14 February 2012).
The University of Liverpool (n.d.) Guide to referencing and developing a
bibliography [Online]. Available from:
http://www.liv.ac.uk/library/ohecampus/referencing/referencing.htm
(Accessed: 14 February 2012).

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments by Day 7 of Week 2
Hand-in Assignment:
Submit responses to Hand-in Assignment to the weekly Assignments
folder
Reminder: In Week 2, the initial Discussion Question response is due on
Saturday. Your 35 significant discussion question follow-up postings and are
due by the end of Day 7 of Week 2 (midnight Wednesday, your time zone).

----------------
Week 3
----------------
Introduction to strategic operations management
Topics
What is strategy?
Levels of strategy
Perspectives on strategy
Resources and market requirements
Structure and infrastructure
Analysing a scholarly article for characteristics of scholarly writing and
academic originality
Workload

Self-study for Week 3:
Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful commentsManagement
Strategic Operations Management

----------------
Week 4
----------------
Requirements and resources
Topics
Business drivers and competitive strategies
Operations performance objectives
Order qualifying and order winning
Trade-offs
Product life-cycle issues

Workload

Self-study for Week 4:
Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic
Watch the presentation reviewing the material for the week

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Hand-in Assignments:
Submit responses to Hand-in Assignments to the weekly Assignments
folder
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----------------
Week 5
----------------
Strategic initiatives
Topics
Efficient consumer response
J ust-in-time and lean systems
Agile operations
World class manufacturing
Strategic postponement
E-business

Workload

Self-study for Week 5:
Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Hand-in Assignments:
Submit responses to Hand-in Assignments to the weekly Assignments
folder

Strategic Operations Management

----------------
Week 6
----------------
Measuring performance
Topics
Performance targets
Balanced scorecard
Benchmarking
Importance-performance matrix
Performance improvement

Workload

Self-study for Week 6:
Read or listen to the Lecture Notes
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Hand-in Assignments:
Submit responses to Hand-in Assignments to the weekly Assignments
folder
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----------------
Week 7
----------------
Development strategy
Topics
Strategic importance of development
Developing processes
New products and services
Development relationships
Organisation structures

Workload
Self-study for Week 7:

Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Individual Project:
Prepare and hand in a proposal including the nature of the project, the
sources of information on the cases to be analysed and the most
important concepts and techniques to be applied
Submit your proposal to the weekly Assignments folder
Strategic Operations Management
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----------------
Week 8
----------------
IT applications
Topics
Process technology strategy
Customer relationship management
Internal supply chain management
Supplier relationship management
Evaluating IT strategy

Workload

Self-study for Week 8:

Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Individual Project:
Prepare an annotated outline of the Project Report indicating the gist of
each section in the report along with a list of references on the cases
studied and the concepts and techniques applied. There is no
submission this week. The Project Report is submitted in Week 8.
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----------------
Week 9
----------------
Formulating strategy
Topics
Matching requirements and capabilities
Positioning
Models and analysis
Achieving sustainability
Integrating an operations strategy

Workload

Self-study for Week 9:

Read or listen to the Lecture Notes.
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic.
Watch the presentation reviewing the material for the week.

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Individual Project:
Submit your outline to the weekly Assignments folder
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----------------
Week 10
----------------
Implementation of strategy
Topics
The strategic context
Organisational structures
Managing implementation
Planning and critical path analysis
Human resource considerations

Workload

Self-study for Week 10:

Read or listen to the Lecture Notes
Read the assigned pages in the textbook
Browse the links to Web-based materials under each topic
Watch the presentation reviewing the material for the week

Discussion Question:
Submit your response to the Turnitin link and also post it on the
Discussion Board
Review responses by other students and make an additional 35
meaningful comments

Final Project:
Submit your final project to the weekly Assignments folder

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