HJWinter10 181120101226

THE
HypnotHerapy
Journal
Issue 4 Vol 10 www.hypnotherapists.org.uk Winter 2010
Breaking Wind
And Other Ancient
CBT Techniques
10 Questions
That You Should
Ask Every Client
therapy tools
Grow Your Practice
moving therapy forward
Mind-Body Connection
How Suggestions Could Change Our Genes
plus...
Have Your Say on NCH
Member Benefts for 2011
The National Council for Hypnotherapy, established in 1973 under its former title The Hypnotherapy Register, represents the practice of Clinical
Hypnotherapy as a discrete profession in its own right. Membership is open to those practitioners able to demonstrate appropriate knowledge,
evidence of training and clinical experience relevant to the eld. The NCH is a member of the UK Confederation of Hypnotherapy Organisations.
NATIONAL COUNCIL FOR HYPNOTHERAPY
Address: PO Box 14542, Studley, Warwickshire, B97 9HH
Phone / Fax: 0845 544 0788 / 0845 544 0821
Website: www.hypnotherapists.org.uk
Email: admin@hypnotherapists.org.uk
CONTENTS
Editorial .......................................................................................................................................................... 1
Committee News ............................................................................................................................................ 2
Letters to the Editor ....................................................................................................................................12
Enhancing the NCH Membership Package .................................................................................................14
Hows That Therapy Tool Box of Yours Doing? ........................................................................................18
10 Questions Every Therapist Should Ask Every Client .............................................................................22
Tokophobia - The Response from Hypno-Psychotherapy ........................................................................23
Shame-Attacking Exercises in Ancient Philosophy ...................................................................................26
The Psychobiology of Suggestion? ............................................................................................................28
Metaphor Corner ..........................................................................................................................................33
Book and Product Reviews ..........................................................................................................................34
THE NCH COMMITTEE
Chairman: Paul White
Tel: 0208 647 9357 email: chairman@hypnotherapists.org.uk
Company Secretary: Martin Armstrong-Prior
Tel: 0116 276 4911 email: sec@hypnotherapists.org.uk
Executive Director: Sophie Fletcher
Tel: 0845 544 0788 email: services@hypnotherapists.org.uk
Marketing Director: Neil Foster
Tel: 0845 544 0788 email: marketing@hypnotherapists.org.uk
Ethics Director: Trevor Silvester
Tel: 0845 544 0788 email: ethics@hypnotherapists.org.uk
Research Director: Donald Robertson
Tel: 01403 248 266 email: research@hypnotherapists.org.uk
Technology Director: Paul Howard
Tel: 0845 544 0788 email: technology@hypnotherapists.org.uk
Development Director: Andrew Hill
Tel: 0845 544 0788 email: development@hypnotherapists.org.uk
Supervision Director: Trevor Silvester
Tel: 01638 720020 email: supervision@hypnotherapists.org.uk
Ex-Ofcio Roles
Administrators: Brenda Bentley and Annie Hughes
Tel: 0845 544 0788 email: admin@hypnotherapists.org.uk
Training & Accreditation: Jill Tonks
Tel: 0845 544 0788 email: training@hypnotherapists.org.uk
Professional Standards: Jo-Anne Kelleher
Tel: 0845 544 0788 email: standards@hypnotherapists.org.uk
Journal Editor: Rob Woodgate
Tel: 0845 544 0788 email: journal@hypnotherapists.org.uk
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1 hypnotherapists.org.uk - Issue 4 Vol 10 - The Hypnotherapy Journal
H
ave you ever had the feel-
ing that your subcon-
scious mind has been try-
ing to get your attention?
Mine has, though I must confess that
this year Ive been so caught up in
the rollercoaster of life that its only
now, as I reect on the year, that I
recognise the signs that were there all
the time.
There is a phrase, often referred to as
the Chinese curse, which says, May
you live in interesting times. This year
certainly seems to have been inter-
esting from an economic viewpoint,
with many people hunkering down in
the face of belt tightening govern-
ments, rising ination and uncertain
employment conditions.
Also, in May this year, the Hypno-
therapy profession suffered a great
loss in the passing of Gil Boyne. Gil
was a very special person - not just
to me, who was honoured to know
him as a personal friend, mentor and
business associate - but to thousands
of people worldwide.
In the last years of his life we collab-
orated closely on Gil Boyne Online
- a project designed to support
Gils amazing legacy by making his
approach and experience more widely
available, not just to existing fans,
but to a whole new generation of
people.
Out of that collaboration grew a rm
and mutually supportive friendship
Editorial
and I realise now that the loss of Gil
has affected me more this year than
Ive cared to admit - and my grief
has not always been channelled very
constructively.
It took me until September to realise
this, however, and my epiphany came
in the shape of a manuscript from
another great spirit Im honoured to
call a friend: Trevor Silvester.
You can read my review of Cognitive
Hypnotherapy later on in the Journal
- but as I read the manuscript, my
subconscious mind seized the oppor-
tunity to grab my attention and two
messages particularly resonated with
me.
Firstly, the idea that people are either
engaged in growth, which empowers
and enriches life, or in protection,
which shuts down our creative abili-
ties and choices in favour of survival.
Secondly, the notion that 80% of
our experience and perception of the
world comes from within us (i.e. our
memories, beliefs, ideas, meanings).
The rst message had an immediate
and profound effect on me as I nally
recognised the state of protection Id
inadvertently adopted over the last
few months in response to the events
of this year.
The second message only hit home
recently after watching the Horizon
programme, Is Seeing Believing?
The programme showed how illu-
sions can trick the brain, even when
we know we are seeing an illusion.
Thats because the brain cant handle
all the sensory information ooding
in through our senses, so it has to
use past experience to work out what
to pay attention to. In effect, what
we see is often what our brains are
predicting will happen in the future.
Whats more, when there is conict-
ing sensory information, our brains
make decisions about the truth of
what we are perceiving in order to
remain coherent and consistent.
In one illusion, positioning a rubber
hand to that it looks like it could be
your own and stroking both your own
hand and the rubber hand simultane-
ously is enough to cause the brain to
adopt it as its own - so the subject
inches when the rubber hand is hit.
In another illusion (called the
McGurk effect), the brain changes
the sounds we hear according to the
mouth shapes we are shown. So the
word baa can turn into faa if we
are shown video of that mouth shape
being made whilst listening to the
baa sound.
This is more than just fun and games
though - it seems to scienti-
cally underpin hypnotherapy. Thats
because our work is concerned with
helping clients change their inter-
nal perceptions, and these internal
perceptions account for 80% of the
reality we end up experiencing.
Whatever you have perceived in 2010,
may I wish you a very Happy Christ-
mas and a New Year spent in Growth.
Enjoy the read.
Rob Woodgate
2
The Hypnotherapy Journal - Issue 4 Vol 10 - hypnotherapists.org.uk
View From The Chair
Later in The Jour-
nal you will be
able to read the
minutes from the
AGM which took
place at the Royal
Society of Medi-
cine on 2nd Octo-
ber. The meeting was an interesting
and enjoyable event. We were
delighted to note that the participa-
tion in the voting process was
extremely high with over 500
members voting, which is signi-
cantly more than in the past; we
really do believe that member partici-
pation is a strong indicator of our
success as an organisation. You may
be aware that our Company Secretary
is looking at ways of increasing
member participation further by
introducing an online voting system;
unfortunately we are unable to do
this until we change our Company
Memorandum of Association.
In summary, it has been a very exciting
few months. Following the changes
in directors, we have allocated new
roles and responsibilities and are in
the process now of refocusing our
attention on the CNHC voluntary self
regulation nal administration proc-
ess.
We are expecting, through the HRF,
an announcement regarding the VSR
initiative early in December. In antici-
pation of this announcement and
with the assistance of the CNHC we
have already begun the process by
reviewing the qualifying documenta-
tion.
The good news is that we will be
participating in the bulk transfer
registration process which will enable
our members to pay a registration fee,
which we believe at this time will only
be 30.00. I would encourage you all
to take advantage of this introductory
fee as soon as you receive your invita-
tion to register. I think it appropriate
at this stage to congratulate Doctor
Jenny Gordon on bringing the HRF
to a expeditious and successful reso-
lution of the differing points of view
of the members of that committee.
When you read
the AGM minutes
I know many
of you will be
shocked and
d i s a p p o i n t e d
to see that Rob
Woodgate was
not successful in
seeking re-election. We all respect,
of course, the outcome of the elec-
tion and the views of our members,
however if the views of those members
who have written to our Company
Secretary since the election result are
really indicative of member feelings,
then we need to better explain the
outcome and the potential remedy.
The election process described in the
NCH Byelaws is called a Transferable
Vote, though some members may
believe that it is in fact an Alternative
Vote, as Transferable Voting proce-
dures usually have a threshold level
when there is more than one position
available and more candidates than
positions. (It may be of interest to
members that these will potentially
be the choice of voting procedures
at the voting referendum proposed
by the Coalition Government for May
next year.) Owing to a combination
of reasons, we understand that the
voting system had never previously
been used at an NCH AGM. Martin
Armstrong Prior, our resident NCH
Historian, is unable to recall such an
event and thats good enough for me.
The AGM voting process, although
well laid out in our Bye Laws, has
obviously confused people and
produce a rather unexpected result.
The Executive, as I mentioned earlier,
are respecting the wishes of our
members as reected in the election
result, however we are also mindful
of the dissatisfaction with the proc-
ess and feel it appropriate to high-
light the remedy which is available
to members who feel disenfranchised
- simply email/write to the Company
Secretary and request a special
meeting.
If over 150
people request
the meeting, we
will arrange it
and potentially
change the voting
process.
This option does not, of course,
reect at all on those people who
were elected. We are fortunate in
having a wealth of talent within our
membership and the current Execu-
tive is, I am sure, dedicated and capa-
ble of providing an exceptional serv-
ice to our members.
Paul White
Committee News
The AGM voting process,
although well laid out
in our Bye Laws, has
obviously confused people
and produce a rather
unexpected result.
have been invited to comment. Once
this has taken place and these have
been nalised, the revised HPD stand-
ards can be tweaked and introduced
in the early part of 2011.
The pilot of the HPD by the profes-
sional discussion route will continue
until the New Year. It is proving so
popular with experienced practi-
tioners wishing to do the HPD to
join the NCH, that I am planning to
recruit additional assessors to meet
the demand (see advert below). This
is proving to be a very thorough and
holistic way to accredit prior learn-
ing and experience. The current cost
is the same as doing the HPD with a
tutor. This will increase after the eval-
uation of the pilot - as the assess-
ment is more time consuming but
compared to other sectors, the cost is
still very competitive.
Welcome to the newly accredited
schools, Insight Personal and Profes-
sional Development, and Inspiral
Therapy training. I am looking
forward to working with you and
seeing your portfolios come through
next year.
Jill Tonks
Research News
I was delighted
that we managed
to get Prof. Irving
Kirsch, the most
prolic modern
researcher in the
eld of hypnosis,
to speak at the NCH Extravaganza.
Thats a massive achievement because
mainstream researchers are often
reluctant to engage with what they
term lay hypnotherapy. Its a real
shame that more NCH members
werent present for his talk. I just
hope this isnt evidence of apathy
about evidence-based practice. We
NCH Assessors/Tutors
Required
In response to the increasing demand for experienced practition-
ers who want to do the HPD via the Individual Portfolio Route, I
am looking to increase the current team of NCH assessors.
The role involves assessing the Hypnotherapy Practitioner Diplo-
mas (HPDs) against agreed standards of competence using
a range of assessment methods and giving feedback on your
assessment decisions.
If you are an experienced assessor and hypnotherapy practitioner
and have the HPD, this is a chance to become part of the NCH
assessment team.
If you are interested please send a written statement and rele-
vant CV to training @hypnotherapists.org.uk. For an informal
chat, please contact Jill Tonks Training and Accreditation Ofcer
on 0786 7557477.
Member Services News
These past couple
of months Ive
been focused on
getting the results
of our focus
groups collated
and the consulta-
tion up and running on how we can
improve membership services. We
have had some great feedback from
the email sent out a few weeks ago
and plenty of ideas, so many in fact
that I cant respond to all of them
individually.
Thank you everyone who has taken
the time to send in their thoughts so
far. If you havent seen it already you
can nd a copy on page 14.
We are exible on the deadline and
there is plenty of time to send in your
thoughts, so please get involved in
shaping the future of the NCH
Sophie Fletcher
Training & Accreditation
News
Since my last
update, the
throughput of
HPDs continues to
be steady and
some interesting
d e v e l o p me n t s
have taken place. The review of the
National Occupational Standards for
hypnotherapy has taken place and
the revised standards are out for
consultation. Donald Robertson and I
have been involved in the process on
behalf of the NCH. Any members
wanting to be involved in this process
can contact me for details of how to
do this or approach your training
school. All NCH accredited schools
4
common core curriculum, etc., prob-
ably because theyre not well-under-
stood by many hypnotherapists.
3. The repeated failure of system-
atic reviews in the 1980s to nd any
support for the central assumptions
of NLP, and its subsequent abandon-
ment by researchers. I dont think
theres been any signicant peer-
reviewed research on NLP for about
two decades now,
although (unusually
in the therapy eld)
most of its claims
are easily testable.
4. The open secret,
which forms the
basis of Kirchs latest
book The Emperors
New Drugs, that
a nt i d e p r e s s a nt s
dont appear to be any more effec-
tive, or at best are marginally more
effective, than placebo pills. Kirsch
used the Freedom of Information
Act to try to force big pharmaceuti-
cal companies to disclose the details
of hidden research studies so that he
could recalculate the mean outcomes
(which he published as a peer-
reviewed meta-analysis). (If you have
billions of dollars, an easy way to
cook the books, according to Kirsch
and other critics, is to carry out lots
have some members who are really
passionate about what research says
regarding hypnosis but I sometimes
fear theyre the minority. Its not
optional though! Our clients arguably
have a moral right to expect that
when they hand over hundreds of
pounds for therapy, their therapist
has at least looked into what the
current research in their eld is saying.
We owe it to our clients to keep
informed about best
practice and current
research. This is
especially important
in a eld like hypno-
tism where research
has frequently, and
very convincingly,
undermined some of
the traditional claims
made in the popular
textbooks, as Prof.
Kirschs talk made very clear. Some of
the more controversial things Prof.
Kirsch touched upon were:
1. The view that hypnotherapists
shouldnt treat any conditions with
hypnosis that theyre not qualied to
treat without hypnosis, particularly
full-blown DSM diagnosable disor-
ders like PTSD, eating disorders, clini-
cal depression, etc. This is an impor-
tant ethical dilemma that we urgently
need to resolve, especially given the
current changes happening around
us in relation to things like psycho-
therapy regulation, the extension of
the Advertising Standards Authoritys
remit to cover websites, etc.
2. The lack of scientic support for the
concept of a hypnotic trance and
the predominance of modern cogni-
tive theories of hypnosis like Kirschs
own response set theory, which
explains hypnosis mainly in terms
of expectation rather than any kind
of altered state of consciousness.
Cognitive-behavioural (nonstate)
approaches to hypnosis dominate
the research literature but seem to
have been repeatedly excluded from
things like the UKCHO proposals for a
NCH Research Grants
NCH may offer a nancial award to members who have success-
fully published research on hypnosis in a peer-reviewed research
journal, within the preceding two years.
To apply, send our Research Director a copy of the article and
reference to the journal in which it has been published along
with a brief plain-language summary of the ndings (c. 300-500
words) for publication via the NCH website and journal.
All awards are made at the discretion of NCH and additional
criteria may be applied. Email: research@hypnotherapists.org.uk
of studies on your patented drug and
only publish the ones that nd what
you want them to nd, brushing the
negative ones under the carpet so
they never see the light of day.)
Kirchs view, famously, is that hypno-
sis offers a way of delivering a
non-blind or non-deceptive mega-
placebo perhaps the only ethical
placebo. Mega because hypnotists
study the psychology of suggestion
and try to maximise its effects, rather
than leaving them to chance.
Youll see the NCH website contains
a recent article co-authored by Prof.
Kirsch, which consists of a clinical
trial comparing hypnotherapy head-
to-head against CBT in the treat-
ment of social anxiety. This is a very
valuable piece of treatment outcome
research. What was the nding? Go
online and read it for yourself, along
with another recent article about Prof.
Lars-Gran sts ongoing research
on applied relaxation versus tension
in the treatment of blood phobia,
another common problem. (st, inci-
dentally, is held in high regard by
other researchers for the quality of his
work.) sts ndings suggest that for
this particular (very common) phobia,
relaxation techniques (of the kind
frequently used by hypnotherapists)
may generally be less effective than
Kirchs view, famously,
is that hypnosis offers
a way of delivering
a non-blind or
non-deceptive mega-
placebo perhaps the
only ethical placebo
theres enough support.
Donald Robertson
Statement of Accounts
NATIONAL COUNCIL FOR HYPNO-
THERAPY LIMITED
(Limited by Guarantee)
FINANCIAL STATEMENTS FOR THE
PERIOD ENDED 31 MARCH 2010
Registered Number 03195906
Brockhurst Davies Limited, Chartered
Accountants, Chartered Tax Advisers.
11 The Ofce Village, North Road,
Loughborough, Leics, LE11 1QJ
Tel 01509 239492
Fax 01509 267249
The directors are satised that the
company is entitled to exemption from
the requirement to obtain an audit
under section 477 of the Companies
Act 2006 and that members have not
required the company to obtain an
audit in accordance with section 476
of the Act.
The directors acknowledge their
responsibilities for complying with
the requirements of the Companies
Act 2006 with respect to account-
ing records and the preparation of
accounts.
The accounts have been prepared
in accordance with the provisions in
Part 15 of the Companies Act 2006
applicable to companies subject to
the small companies regime.
These nancial statements were
approved by the board of directors on
2010 and were signed on their behalf
by: PR White (Director)
Report of the directors
The directors present their report and
nancial statements of the company
for the period ended 31 March 2010.
Principal activity and business
review
The companys principal activity is
to carry on the trade, industry or
business of a Co-operative Associa-
tion engaged in the marketing of its
members professional services. These
services are related to the provision
of pyschotherapy, hypnotherapy or
counselling including the supervi-
sion, training, continuing education,
support, assessment of competence
and accreditation of practitioners.
Fixed assets
Movements in xed assets during the
period are shown in note 2
Directors
The directors who held ofce during
the period and to the date of signing
these accounts are as follows:
NSH Cooke (resigned 22/1/2010)
P Howard
T Silvester
D Robertson
PR White
RJ Woodgate (appointed 22/6/10)
SV Fletcher (appointed 22/6/10)
JP Harrington (appointed 22/6/10)
Auditors
No auditors have been appointed in
accordance with section 476 of the
Companies Act 2006.
Small company special provisions
This report has been prepared in
accordance with the provisions in
Part 15 of the Companies Act 2006
applicable to companies subject to
the small companies regime.
This report was approved by the board
on 2010 and signed on its behalf by
M Armstrong Prior (Secretary)
Statement of Directors Responsi-
a special tension coping skill that
involves doing the polar opposite and
systematically increasing muscular
tension, heart rate, and blood pres-
sure, during exposure rather than
trying to relax. You can read these
two articles and all the other ones
by visiting the following page on the
NCH website:
http://www.hypnotherapists.org.uk/
category/research/
If you are aware of other research
youd like me to tell members about,
please let me know.
Weve been considering what to do
about the issue of NCHs research
grants for a while now. We want
to encourage research but to avoid
handing your money over to appli-
cants without some safeguards over
the quality of the work and its publi-
cation. (Theres no point NCH helping
to fund bad research or research that
never gets published.)
Consequently, weve decided to
continue offering nancial awards for
hypnosis research but hold payment
until completion - i.e. after publica-
tion in a peer-reviewed journal.
As always, wed be delighted to hear
your views on this and other matters.
Feel free to contact me via the email
address above. Finally, thanks to
everyone who voted for my elec-
tion to the committee at the recent
AGM. Im delighted to be in a posi-
tion to continue working as research
director for you. In my brief speech I
said one of the main things Id like
to see would be a research division
for NCH. I envisage that as a section
of NCH that people can voluntarily
join for a small additional annual fee
and benet by receiving one of the
main research journals, online search
facilities, access to forums, etc. Thats
not going to happen unless you,
the members, really get behind the
idea, though. So get in touch to let
me know if youre for or against and
Ill do my best to make it happen if
6
company and of the prot or loss
of the company for that period. In
preparing these accounts, the direc-
tors are required to:
select suitable accounting policies
and then apply them consistently;
make judgements and estimates
that are reasonable and prudent;
prepare the accounts on the going
concern basis unless it is inap-
propriate to presume that the
company will continue in busi-
ness.
The directors are responsible for keep-
ing adequate accounting records that
bilities.
The directors are responsible for
preparing the report and accounts in
accordance with applicable law and
regulations.
Company law requires the directors
to prepare accounts for each nan-
cial year. Under that law the directors
have elected to prepare the accounts
in accordance with United Kingdom
Generally Accepted Accounting Prac-
tice (United Kingdom Accounting
Standards and applicable law). Under
company law the directors must not
approve the accounts unless they are
satised that they give a true and
fair view of the state of affairs of the
are sufcient to show and explain the
companys transactions and disclose
with reasonable accuracy at any time
the nancial position of the company
and enable them to ensure that the
accounts comply with the Compa-
nies Act 2006. They are also respon-
sible for safeguarding the assets of
the company and hence for taking
reasonable steps for the prevention
and detection of fraud and other
irregularities.
Notes
These notes form part of the nancial
statements
1. Accounting policies:
The accounts have been prepared
under the historical cost convention
and in accordance with the Financial
Reporting Standard for Smaller Enti-
ties (effective April 2008).
Turnover: Turnover represents the
value, net of value added tax and
discounts, of goods provided to
customers and work carried out
in respect of services provided to
customers.
Depreciation: Depreciation has been
provided at the following rates in
order to write off the assets over their
estimated useful lives: Ofce equip-
ment 50% straight-line
2. Fixed assets (see table, p8)
3. Investments:
The company has a 100% holding
of The UK Council for Hypnotherapy
Limited which is a company limited
by guarantee. This company is a
dormant company incorporated in
the UK on 12 June 2002.
4. Debtors (see table, p8)
5. Creditors: amounts falling due
within one year (see table, p8)
Notes Year to 31/3/2010
Year to 31/3/2009
Turnover 95,943 111,229

Administrative expenses (90,866) (128,674)
Operating (loss)/prot 5,077 (17,445)
Other interest receivable 92 1,091
(Loss)/Prot on ordinary activities
before taxation
5,169 (16,354)
Taxation (608) -
(Loss)/Prot on ordinary activities after
taxation
4,561 (16,354)
Retained prot brought forward 45,436 61,790
Retained prot carried forward 49,997 45,436
Prot and Loss Account for the period ended 31 March 2010
Notes 31/3/2010
31/3/2009
Fixed assets
Tangible xed assets 2 - 1,016
Current assets
Debtors 4 1,379 13,065
Cash at bank 52,023 40,775
53,402 53,840
Creditors: amounts falling due within
one year
5 (1,608) (7,623)
Net current assets/(liabilities) 51,794 46,217
Total assets less liabilities 51,794 47,233
Capital and reserves
Prot and loss account 49,997 45,436
NCH Reserve 1,797 1,797
51,794 47,233
Balance Sheet at 31 March 2010
8
AGM Minutes
Minutes of the annual
General Meeting
Held at the royal Soci-
ety of Medicine
on 2nd october 2010
The meeting opened at 2.30
The members present were listed and
with the Proxy votes added the Meet-
ing was declared to have reached a
Quorum.
The minutes of the previous AGM,
2008, had been printed in the Journal.
There were no matters arising. They
were proposed by Donald Robertson,
seconded by Jill Tonks and carried
unanimously.
The chair then gave his report:
The Company Secretary will discuss
in some detail our strengthening
nancial situation so I will focus my
address on our services to members
and the changing role of the NCH
going forward.
You will be aware that some of our
directors have changed over the year
and with the changes in directors
responsibilities we now focus more
on providing value to members, either
through enhanced IT or members
services. We still have a long way to
go, however, we made a start last year
by introducing the concept of focus
groups and every member will see
from our Services Directors strategic
plan, our intentions include enhanced
peer support groups, more help for
new members, and a drive to increase
membership in the North. We really
do want to be the National Coun-
cil for Hypnotherapy. Our signi-
cant bias of membership in the South
makes it increasingly difcult for us
to attract well supported functions
in the North. None of the members
of the Executive are happy with the
status quo.
Many of you will be aware of the
increasing pace towards Voluntary
Self Regulation (VSR). We have
made great progress over the last few
weeks. This NCH initiative seems to
have galvanised the rest of the profes-
sion into action and we are hopeful
of an integrated approach to VSR by
the end of the year. This initiative
will fundamentally change the role of
the NCH. Currently we act as Regula-
tor and Professional Association. In
the future our focus will be far more
towards the services we provide our
members, rather than regulation.
This is a signicant change in the
focus of our purpose and presents all
Notes Y/E 31/3/10 Y/E 31/3/09
Turnover
Subscriptions 2 72,238 68,974
Conference income 1 11,049 32,750
Other Members Income 3 10,656 9,505
95,943 111,229
Administrative expenses:
Printing Postage and Stationery 7,712 10,263
Telephone 2,202 2,731
Administration fees 5 29,651 32,454
HPD/NCFE fees 8,150 5,337
CPD costs 239 3,657
Conference costs 1 10,218 40,559
Marketing costs 6 2,744 3,440
Hypnotherapy Journal costs 7 11,892 11,604
Computer software 8 1,026 1,057
Website costs 9 - 5,381
Insurance 798 680
Room hire 959 286
Directors & ofcers travel & sub-
sistence
3,804 3,721
Accountancy 1,780 1,640
Legal fees 50 779
Book production costs 10 95 2,301
DVD production Costs 517 -
Bank Charges and interest 1,194 1,114
Depreciation 1,016 1,017
Sundry expenses 450 653
(90,866) (128,674)
Other interest receivable 92 1,091
before taxation
5,169 (16,354)
Taxation (608) -
after taxation
4,561 (16,354)
Retained prot brought forward 45,436 61,790
Retained prot carried forward 49,997 45,436
Trading, Prot and Loss Account for the period ended 31 March 2010
the Executive with exciting and new
challenges.
The tremendous success of both the
Facebook page and our Twitter initi-
ative, with a combined following of
over 2,500 enthusiastic supporters, is
maybe evidence of the way forward.
However, we rmly believe that not
only does technology have more to
offer, but there may also be other
innovating and interesting ways
which we can maintain contact with
our membership.
It is much credit to our Journal Editor
that we have been able to maintain
the Journal as an interesting and
thought provoking medium, despite
the advances in technology. Our
members still enjoy expressing their
views in the Journal. I hope that you
all have enjoyed the new format and
that some of the more provocative
interviews and articles. It is amaz-
ing that despite the strong base of
evidence-based research which is the
foundation of our profession, much
of the media is still seeking to create
mischief. Behind the scenes we work
hard, sometimes directly with the
BBC, to reduce negative comment
and articles. It is slowly paying off,
but the spectrum of George the Cat
will always haunt us if we are not
vigilant and proactive. Of course
VSR should do much to mitigate the
effects of the media. However we
will still need to be mindful of our
detractors.
This is most probably one of the
most exciting times for the hypno-
therapy profession. I believe that
we should beware of not having an
unhealthy preoccupation with the
past, but embrace an appetite for
the future. I anticipate an exciting,
stimulating new year ahead, particu-
larly enhanced by the second phase
of our systems update and the oppor-
tunity for our members to participate
in VSR if they so choose. We have a
very protable organisation, a strong,
robust and creative team, and one of
the most proactive and interactive
memberships within our profession,
and I am condent we will continue
to move therapy forward.
The Secretary gave his report:
The nances for the past two years
have remained robust. While we have
taken some pressure from the effects
of the World Financial Climate we
have remained on track and avoided
major losses. Our turn over for this
year was 95,943 which yielded a
surplus of 5,077.
While the past two years have been
a roller coaster in many senses of
Ofce equipment Total
Cost brought forward 2,910 2,910
Additions - -
Cost carried forward 2,910 2,910
Depreciation brought forward 1,894 1,894
Depreciation for year 1,016 1,016
Depreciation carried forward 2,910 2,910
Net book value at 31 March 2010 - -
Net book value at 31 March 2008 1016 1016
Note 2. Fixed assets
2010 2009
VAT debtor 709 8,144
Prepayments and accrued income 670 4,921
1,379 13,065
Note 4. Debtors
2009 2008
Taxation 608 -
Accruals and deferred income 1,000 7,623
1,608 7,623
Note 5. Creditors (amounts falling due within one year)
Name Payroll Expenses
B Bentley 10,140 171.90
F Biddle 553.64
J Harrington 2,912 (7mths) 273.10
J Kelleher 3,445 530.44
J Tonks 1,350 (3mths) 270.64
M Armstrong Prior 293.00
M Wiggall 10,140 426.60
P Howard 1,077.74
R Woodgate 2,600 128.30
S Fletcher 447.41
D Robertson
0 0
Other
Total 25,675 4,172.77
R Woodgate 744.86 (website software)
NCH Ofcer Payroll and Expenses to 31st March 10
10
the term. With the reorganisation
of our admin, by splitting the role
into two main areas: Financial and
Membership, we were able to add
to the facility. As the work load was
already there to ll the time it was
the obvious move. At the same time
it has increased the number of hours
that we have a member of the admin
team on the other end of the phone
for you.
At the same time that this was going
on and plans were coming together
for the 2009 Conference the big wide
world went into nancial turmoil.
Because of this we conducted a
review of the nancial health of the
NCH. While broadly speaking the
nances were found to be in a robust
state, revised forecasts for the Confer-
ence threw up a problem. When the
bookings over time were compared to
those of previous events it became
obvious that attendance would be
substantially down, both on previous
years and on that predicted for this
event. This meant we were in danger
of triggering serious nancial penal-
ties on the booking of the venue,
something in the region of 14,000!
It was realised that this, with other
negative nancial forecasts, would
place a serious strain on our nances.
So the painful decision to cancel was
taken. Initially there was concern
that we would not
be able to continue
without an AGM
but, as our M&A
do not specify that
we have to hold
an AGM and the
amended Compa-
nies Acts no longer
required one, we
decided to develop
new ways of holding such events. We
trialled the CPD Extravaganza as an
event and found it very cost effec-
tive and even capable of producing
a small prot to add to the funds.
Then there was the question of how
to incorporate an AGM. Another issue
that we had to tackle in this process
was the perennial problem of gener-
ating a quorum, even with the use of
proxy votes. As more of the changes
to Company Law have become clear
we have discovered new ways to
amend our M&A and to enable more
members to vote at the meeting. In
fact there has been a crucial change
in the law that recognises the grow-
ing use of electronic meeting spaces
and networking environments. So we
have joined Co-operatives UK and
they are going to guide us through
redeveloping our M&A to include the
requirement for an AGM and the use
of electronic, e.g. web based, means
for members to vote as if present at
the meeting.
In taking this opportunity to renovate
the M&A we will be consolidating our
safeguards regarding quorum levels,
while at the same time developing the
exibility that will enable us to move
on through times of change to come.
I think the term is future proof-
ing. Even with the potential changes
that Regulation may bring we will
be better able to introduce new and
extend existing member services.
With Regulation coming we expect
a clear and substantial shift in the
emphasis of our policies towards
even greater support of the members.
This will be because the regula-
tory elements of
our business will
be very greatly
reduced, leaving us
with more time and
funds to direct to
the support of the
membership.
So what is the
current situa-
tion regarding Regulation? Im sure
that you will all be aware of the
announcement of an NCH/CNHC
initiative to bring an early and exclu-
sive opportunity to NCH members to
enter Voluntary Self Regulation, at an
early date. Here there is Bad news
& Good news. Unfortunately this
initiative, developed by the NCH, has
to be changed. At a meeting between
the HRF and Maggie Dunn, Chair of
the CNHC, on Thursday it was made
plain that the CNHC would agree to
work with the HRF and essentially
the position is that as soon as it has
produced a PSB it would be able to
open the CNHC register to Hypno-
therapists. The arrangement would
be that members of Professional
Associations that meet the standards
agreed with the HRF would be invited
to join the register. Plans are to offer
an early-bird concession for the 1st
year for applicants who apply within
a certain period. The target date that
has been set is the 1st of December
2010. So for Christmas you may have
your Nationally based registration
that is recognised by the DoH and is
compliant with EU legislation.
On other fronts we have been busy
holding focus group meetings to
assess how to develop our programme
of member services and we are look-
ing at some new and exciting ideas.
As soon as we are able, to put these
together, we will be announcing
them and probably calling on you the
members to help role them out.
The Election of the Directors:
As there were 11 candidates for 6
vacancies a ballot was called, in
accordance with the Bye Laws.
Candidates present spoke to their
candidature including the members
of the Board offering for election
and Laura Townes and Gina Davey.
Candidates not present to speak were
Chris Gelder, Mo Ferrington, Andrew
Hill and Neil Foster.
The ballot papers were collected
and counted. Following the declara-
tion one of the Candidates (elected)
called for a recount. This has been
carried out and the nal declaration
published on the website.
We have a very protable
organisation, a strong,
robust and creative team,
and one of the most
proactive and interactive
memberships
THE DISCOVERY OF
HYPNOSIS
THE COMPLETE WRITINGS OF JAMES BRAID
THE FATHER OF HYPNOTHERAPY
EDITED WITH COMMENTARY BY DONALD ROBERTSON
SENIOR CLINICIAN HYPNOTHERAPIST (NCH)
FOREWORD BY DR MICHAEL HEAP
James Braid introduced hypno3sm in 1841 as a scien3c and ra3onal
alterna3ve to Franz Mesmer's animal magne3sm. This major textbook brings
together all of Braid's wri3ngs on hypno3sm for the rst 3me. Braid's
wri3ngs have been carefully edited and annotated to make them more
accessible to the modern reader. This is absolutely essen3al reading for any
hypnotherapist, hypno3st, researcher, or those with an interest in the history
of Mesmerism and hypno3sm.
It gives me great pleasure to contribute this Foreword to The Discovery of Hypnosis: The
Complete Wri@ngs of James Braid, the Father of Hypnotherapy. My rst task is to
congratulate its editor, Donald Robertson, on the quality of his work and in par@cular the
ne scholarship displayed in his introductory chapters, of which I am sure all readers will be
much apprecia@ve. From the Foreword by Dr Michael Heap
This quintessen@al work should be obligatory study for anyone in the eld of Hypnotherapy.
Donald Robertson unfolds the history of this most powerful therapy, through the words and
works, the experiments and demonstra@ons, of Dr. James Braid, in a straighMorward, deeply
educa@onal and most enlightening fashion. John, Hypnotherapist, Ireland
Purchase from NCH, Amazon, or most online booksellers.
RRP: 29.99
Published by the NaEonal Council for Hypnotherapy (NCH)
www.hypnotherapists.org.uk / Tel: 0845 544 0788
ISBN: 978-0956057006
12
Follow the Leader
Dear Rob,
I would just like to say strongly that
I would like Book Reviews and Meta-
phor Corner to stay within the journal
as I certainly have found both useful
in the early days and indeed since
then. It also helped me in writing my
own metaphors in the initial stages of
practice which have led me towards
compiling a metaphor book.
A resurrection of those I feel would
benet most.
Many thanks,
Michael Hughes
Editors Reply - As Ive often said,
the NCH Journal reects the mate-
rial that members like yourself submit
and sadly there has been a drought of
metaphors and book reviews recently.
Perhaps if you sent in some book
reviews or metaphors, other members
may follow your lead?
Band Wagon
Dear Rob,
I really must comment on Paul Peaces
article on Gastric band scripts.
Letters to the Editor
First though, a little bit about me so
that you know where I am coming
from!
I have been a Clinical Hypnotherapist
for over twenty years and a member
of NCH for almost as long! I was
trained by the Legendary Stephen
Brooks at both basic and advanced
levels and have been on many courses
and seminars since then.
My approach to helping clients reduce
has always been to discover the
underlying psychological reason(s)
for their being overweight and
then re-educating the mind to only
use food to keep the client t and
healthy. Exercise is also suggested at
a level that the client can achieve and
sustain. My clients have achieved a
great deal of success with this method
of working.
About 16 months ago I received a call
from a past client. She reminded me
that she had been to see me some
fteen years earlier and that since
completing therapy had no recur-
rence of the problems. My client
said that she had read the articles on
Hypnotic Gastric Band in the maga-
zines and that she wanted one!! I told
her that I had no experience of this.
She replied OK, I have got every faith
in you so how about an appointment
in ten days time!! I replied by saying
sure lets meet to discuss this and
meantime I will nd out all that I can
about the hypnotic Gastric Band.
Motions From the Board:
1, to amend Bye Law 1, the Codes
of Ethics and Practice, to follow the
CNHC model.
Trevor Silvester spoke to the motion
and Fiona Biddle spoke against the
Motion.
2, to amend Bye Law 2, regarding the
Grievance procedure, as published.
Jo-Anne Kelleher spoke to the motion
and there was no speaker against.
The votes were cast as follows:
Motion 1 - For: 474, Against: 32,
Abstain: 18. The motion was carried.
Motion 2 - For: 512, Against: 16,
Abstain: 6. The motion was carried.
Any Other Business:
Shaun Brookhouse asked if there were
any resignations forthcoming from
the Board. Martin Armstrong-Prior
stated that he was unaware of any
planned resignations at the meeting.
Stephanie Kirke asked the Chair if the
Executive was aware of meeting that
the chair had had with the CNHC.
Paul White stated that Executive was
not aware of the rst meeting at the
time it took place.
There was no further business and the
meeting was declared closed at 4pm
obtain as many members as possible
regardless of the hypnotherapists
ability and who lay a spurious claim
to be the best; then something more
needs to be done.
Chris Russell
Hypno-Drugs
Dear Rob,
Heres an interesting and relevant
article on the neuroscience and medi-
cation of trauma published in Chem-
istry world:
http://tinyurl.com/3xb8jln
Regards,
Tom Cottrell
Misfortune
Dear Rob,
I am astounded and dismayed at the
cover image on the latest Hypno-
therapy Journal which represents
serious oversight from a branding and
image perspective. The Council and
your vision tagline moving therapy
forward is totally undermined by
using the image of a Fortune Teller
and Crystal Ball on the cover, doesnt
hypnotherapy have ENOUGH issues
validating itself seriously without this
use of confusing messaging and link-
ing the Hypnotherapy Journal to an
image of what could be considered
a charlatan?! I understand it was
linked to the What if? When uncer-
tainty gets out of hand article but
surely as a professional body in this
eld you understand that generally
speaking IMAGERY in advertising/
messaging shouts much louder than
the words.
I would never leave this journal
anywhere a client could see it. I am
so disappointed that a modern and
progressive organisation is making
this error of judgement.
Sincerely
Deirdra Barr
Editors Reply - Sorry you didnt like
the cover but pleased it served its
purpose of grabbing your attention
and stimulating thought.
My view in choosing the image was
that it would do little harm as the
context is made clear, as you noted.
Plus, sadly, I suspect that many people
would still turn more readily to a
fortune teller than a hypnotherapist,
so if you had left the edition in your
consulting room, youd have probably
had quite a few interested readers. I
did, however, pass your comments to
the executive and their view was:
The interpretation of the imagery
used will depend upon the individ-
ual and weve no evidence that its
been detrimental to the profession.
We believe the majority of individu-
als will understand the connection
with the headline beside the image
about What if? thinking. The article
in question was primarily about the
cognitive distortion termed fortune-
telling, which the crystal ball was
meant to illustrate. However, please
continue to provide us with your
feedback in the future, we take it
very seriously and have discussed it at
some length.

Got something to say?
Whatever your view, email your
letters to me at:
journal@hypnotherapists.org.uk
I was amazed and indeed horried at
what I found. There were not many
websites then but it soon became
obvious that most of those who were
advertising a Gastric Band did not
really know anything about it! Indeed
one lady hypnotherapist said to me
Well dear I dont think that anyone
really knows (about the band), so you
advertise the band and then when the
punter comes along for assessment,
you tell them that the band is not for
them! You then tell the client that
you do have an effective weight loss
programme and, because you know
they can afford the band you bump
the prices up. This was a supposed
professional hypnotherapist belong-
ing to a recognised body. When I said
how unprofessional this was, she put
the phone down! This is yet another
reason why we need a proper regulat-
ing authority for all hypnotherapists.
In the centre of his article Paul says
by promoting gastric banding, even
as imaginary or metaphorical, we
are also, once again, promoting the
quick x solution to weight loss.
This is far too sweeping a statement
to be credible! I know that there are
hypnotherapists out there who are
only doing this for the money and
complete the therapy in ve days
or so. This of course applies to many
other problems that such therapists
deal with.
I nd it unbelievable that a therapist
of Pauls standing could have written
his second paragraph. If you follow
it to a logical conclusion, one should
never watch a television programme
or read any article about illness or
health in case the mind spontane-
ously brought about the symptoms!
Hypnotic Gastric Banding is being
used in a very unprofessional way by
far too many therapists but hypno-
therapy is also used in this way in
general. Self Regulation is all very
well but when you consider that there
are so called professional bodies who
would seem to have been created to
14
E
arlier this year we under-
took two consultations one
in London and one in York
with the aim of identifying
services which are important to mem-
bers. The focus was on supporting
members in the development of their
practice and giving them the easier
access to the community of hypno-
therapists with whom they can build
peer support networks. Firstly Id like
to thank all those who took the time
to come to those seminars and to
feed into the process, your feedback
has been very important. There were
others who wished to be part of this
process but were unable to attend the
focus groups and I hope that you are
able to use this as an opportunity to
add your views.
In response to those focus groups this
short article outlines the proposed
improvements to membership services
over the coming 12 months which
will simplify access to relevant infor-
mation for members and will enhance
the already strong benets of joining
and staying a member of the NCH.
There is still time to make comments
and to feed into the process. This
is a consultation document and the
consultation period will run until a
month after the publication of the
Journal.
All comments should be emailed to
services@hypnotherapists.org.uk
with CONSULTATION in the subject
box.
Background
The National Council for Hypno-
therapy is one of the longest standing
Hypnotherapy Membership Organisa-
tions.
It is a cooperative and largely relies
on the goodwill of members to
donate their time to ensure the
smooth running of the organisation.
There are two part-time members of
staff who work administratively and
support the organisations general
day to day function. There is an
elected Executive Committee which
meets quarterly.
Many will be aware that
the NCH is currently
involved in the consulta-
tion on proposed Volun-
tary Self Regulation and
as we move through
this process, whichever
route will be chosen,
the NCH will continue
to evolve in order to
ensure that Members have access to
information and services that support
them as practitioners. This consulta-
tion will give an overview of what
proposed improvements will be made
to member services over the coming
months so that you will be supported,
as a hypnotherapist, by the NCH.
Summary of Consultations
Following the focus group consulta-
tions we identied four key areas of
improvement:
Access to information & building
peer support networks.
Marketing services.
Clear and transparent Corporate
processes.
Events and Conferences.
We have summarised the ndings of
each key area below and the proposed
improvements to services.
Access to information
& Peer Support
Information for members is vital,
in order to build a healthy practice
members need access to information
from advice on how to set a prac-
tice up, through to research and case
studies relating to new
cases they may be taking
on. There was a clear
distinction between the
requirements of newly
qualied practition-
ers and those who were
already established.
Members who had just
qualied relied largely
on their Training Schools for support
and information on setting up. Those
who were in areas outside of the
South East, and even in the South
East where the majority to members
are, found it very difcult to meet
other practitioners or to nd peer
support groups, and reported feeling
quite isolated when starting out. In
some areas supervisors were setting
peer support groups up, but it was
Enhancing the NCH
Membership Package
By Sophie Fletcher
the consultation
period will
run until a
month after the
publication of the
Journal
Words that change lives
Inductions, Scripts, Metaphors
Theory and Practise for
Successful Suggestion Therapy
27.00

(includes Stop-Smoking Demo CD)
www.hypnotherapy-resources.com
John Hudson MNCH Senior Clinician F.A.P.H.P
Online Shop - www.hypnotherapy-resources.com - or - Ring 01454 616191
CPD Training Courses
in Bristol or Bath
Sport, Stress Management,
Successful Stop Smoking,
Practice Building etc.
Dates, venues, fees - see web page
Resource Packs
Sport, Stress Management,
Improve your Practice
Training CDs
Effective Refective Language
The Affect Bridge
inconsistent.
Many agreed that it was vital for
practitioners to get support when
they are starting out through supervi-
sion, peer support and having access
to information that would assist
them in starting a practice. For those
more established, the focus was more
on access online to information on
specic areas of work such as Irrita-
ble Bowel Syndrome, Anxiety, Smok-
ing and so forth where template fact
sheets, research and scripts would be
benecial.
The NCH already has specialist advi-
sors who could take a more active
role in managing and overseeing
these areas on the website.
Peer support for both new practi-
tioners and established practition-
ers was seen as important and a
network of connected practitioners
would encourage knowledge sharing
and support. Although this is already
being done to some degree with the
Facebook Page, many wanted to see
a private members forum.
We propose to:
To improve the members area of
the website.
Develop an online information
and resource centre.
Utilise the unique role that special
advisors play.
Encourage the setting up of peer
support groups regionally.
Set up a members only forum.
Marketing Services
One the of the most common things
that came up during the focus groups
was how do I get more clients?
All members need clients, and we
explored the role that the NCH had
to play in this.
Many members, although they are
not getting direct leads from the
NCH website, may have had enquir-
ies that came indirectly through the
NCH. By clicking on a weblink or
through some other means, however
members were unaware that this was
happening and were unable to iden-
tify whether a lead had been sourced
through the NCH.
Over the past few years the NCH has
worked on building up link exchanges
between members that increases web
ranking. There have also been some
high level advertising campaigns
recently with great success and we
will continue to run these.
Its evident that most clients are
accessing information through the
internet - particularly through google
ads, or based on recommendation.
As a result we propose to explore
ways of ensuring that the NCH has a
excellent web presence and is viewed
by the media as the leading hypno-
therapy organisation, so that we are
referenced in leading publications
when there is an article relating to
hypnotherapy.
Members also fed back that they
would like support on marketing
from the NCH and that this would be
a valuable member benet.
We propose to:
Continue to promote the NCH
through Social Media, Facebook
and Twitter.
Continue to promote link
exchanges.
Information on how to set up a
Google adwords campaign.
Further high prole advertising.
Work on PR.
Invest in improving web presence.
Set up an online marketing pack
in the members area.
16
Congratulations to our
latest HPD qualiers!
Mehmet AKTAS
Theresa AKTAS
Charlotte ALCOCK
Zelda ANDREWS
Hazel BALLARD
Simon BASON
Oliver BAUM
Sarah BEAMISH
Jane BENNETT
Terence BENTLEY
Erkan BILGI
Nicola BRAMALL
R. Alan BRAY
Alison BURGESS
Fiona BUTTON
Mark CLUTTON
Melissa CONNELLY
Linda COPE
Shiona CRANSTOUN
Paula CROSBIE
Lenny DEVERILL-WEST
Radhika DOOHAN
Michael DOUGLAS
Carlene DOWSETT
Pat DUCKWORTH
Jason EDWARDS
Charlotte FARRANT
James FOX
David GALLOWAY
Thomas Francis GAVAGHAN
Libby GRIFFITHS
Angela HADLEY
Roger HAMPTON
Sandra HANEY
Paula HAYES
Ellen HECKSTALL-SMITH
Sarah HEDLEY
Gemma HOLMES
Zoe HOLT
Emily HOOK
Michael HOULIHAN
Reuben HOWES
Rachael HUDSON
Wayne HUMPHRIES
Johleen JEFFS
Nick JENKINS
Kaja JENSEN
Sarah JOHNSTONE
Shelley JONES
Sarah JONS
Ozge KARAYIBIK
Peter KELLY
Taggart KING
Jules KING
Lorraine KNOCKTON
Monika KRZYZAK
Diane LAIRD
Samira LAMNOUAR
Sandra LAPIERRE
Thomas LAWRENCE
Denise LEEMING
Gauthier LEPOINT
Patrick LILLEY
Ann LILLICO
Michala LOTA
Samantha LUXFORD
Deborah MACCARINELLI
Chris MADDEN
Cyrus MANN
Peter MARSLAND
Stephen MASON
Anthony MAYS
Mark MCALISTER
Martina MCKEOUGH
Aaron MORTON
Deidre MULLAN
Sally NOBLE
William NOON
Paul OGILVIE
Caroline PILL
Mairwen PRICE
Joanne Marie REINELT
Lloyd ROBINSON
Charles SANDFORD
Nicola SASARU
Jason SAUNDERS
Fay SAXTON
Demi SCHNEIDER
Lia SEXTON
Hesma SHAH
Karen SHEPPERD
Dawn SIMMONITE
George SMITH
Paul SMITH
Loretta SPENCE
Sarah STEVENTON
Jane STIRLAND
Claire TAYLOR
Alison TELFER
Ronn THWAITES
Raj VIRDEE
Patricia WEGLARZ
Anne WIDDUP
Ruth WILD
Dawn WISHART
Helen ZAROD
Want to see your name here?
Contact Jill Tonks at training@hypnotherapists.org.uk or visit www.hypnotherapypractitioner.org
We propose:
To explore how we can involve
members further North in events.
Greater lead in time for events.
There is still time to make comments
and to feed into the process. This
is a consultation document and the
consultation period will run until a
month after the publication of the
Journal.
All comments should be emailed to
services@hypnotherapists.org.uk
with CONSULTATION in the subject
box.
Sophie Fletcher is the Executive
Director of the NCH.
Events and Conferences
Over the last few years the NCH has
chosen to hold one day events called
Extravaganzas. Many members
were unable to attend longer confer-
ences for a many reasons, including
nancial and family responsibilities.
This was reinforced by the focus
groups and many felt that the Extrav-
aganzas worked well, as they were
affordable, accessible and counted
towards CPD. They were also seen
as a good opportunity to meet other
hypnotherapists and members.
One thing that did arise was the fact
that people to the north of the UK,
particularly in Scotland struggled to
attend events in the South and the
Midlands.
Clear and Transparent
Corporate Processes
The NCH is set up as a cooperation
and as such relies on the goodwill of
members to function. The Executive
committee is elected, but is unpaid
and again relies on the goodwill of
those members to run the organisa-
tion. Having spent the last 6 months
as Executive Director, I was surprised
at just how much time is given up by
Directors at the expense of their own
practice.
We are extremely fortunate to have a
membership with such a wide range
of skills upon which we can draw but
we need to put in place procedures
that make the best use of the time
that is offered up by those members
who do get involved.
In addition, as a cooperative we all
have a responsibility to ensure that
processes are adhered to and are as
transparent as possible to members.
Each and every member has a role
to play, even if it is just registering a
proxy vote for the AGM.
Over the next 12 months we will
be taking the time to ensure that
governance processes are transparent
and easy to access online, that the
membership are involved in relevant
processes and that AGMs are more
frequent.
We propose:
Writing a summary of our corpo-
rate processes in clear English.
Establishing online voting.
Having more frequent and easily
accessible AGMs.
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18
Hows That Therapy Tool
Box of Yours Doing?
By Joy Lawton
I
s it lling up nicely now with
more varied tools to support
and help you more each day?
I hope so! In part one of this
article we covered all sorts of basic
factors to help you to slip into the
therapy process more easily by select-
ing and using different and appropri-
ate tools to help you and your cli-
ents. By now there should be a good
assortment of all shapes and sizes
nestling next to each other, nd-
ing their own unique place in that
strong, roomy and valuable tool box
of yours. You should be well on your
way towards adding to your very own
personal and unique tool box of re-
sources. Or are you?
If were going to be realistic, and
believe me in this therapy world we
need to be just that, we need to keep
a continuous eye (and the other one
too) on what we do to ensure that
we stay on top of our
game. So we have the
last laugh (in the nicest
possible way) about
Fred the therapist down
the road whos strug-
gling to keep up with
us. Looking on with
wonder as we continue
to walk condently
along our chosen ther-
apy path, adjusting and
rening the contents of our tool box
along the way.
You hopefully have the basic ones in
your tool box already. As you gain
more knowledge and experience now
its a good idea to add some more.
One of the most important tools Ive
learnt to utilise is how to interpret
your therapy ROLE correctly. If that
sounds like gobbledygook, Ill explain
more. For quite a while I laboured
(didnt we all to some extent under
Gordon, and how do you think Dave
and Nick are doing?) to really under-
stand exactly what my therapy role
was. Ive lost count of the times when
a client didnt want to take responsi-
bility for the outcome. Expecting the
good old scenario when all will be
sorted as I scatter copious amounts of
fairy dust and wave my magic wand
over them, and hey presto, everything
in their world is perfect again!
If you really think about it, what an
absolute and total responsibility that
leaves us with. It certainly weighs
down that tool box! Some clients
do take responsibility for themselves,
although its a
sad fact that
the majority
of others just
arent prepared
to. Its as simple
and brutal as
that. What we
need to accept
is that some
clients (yes,
hooray with
bells on) will move quickly and seam-
lessly towards success. Whilst others,
despite our best efforts seem to easily
fall by the wayside along the way. Or
simply not wanting to accept change.
Youll nd that often happens.
A client may stop coming to see you
for a number of reasons. If you know
youve used your selection of tools of
support to help guide and empower
your client in the best possible way
you can, and they dont want to
continue to play their part in this
potential joint venture for success,
then dont blame yourself! Ive learnt
to accept it and move on, able and
ready to give my next client my full
and undivided attention, support and
help instead.
Which helps to lighten the load,
and hopefully the next client wont
expect that predictable fairy dust
and magic wand scenario to be
played out, although I wouldnt take
bets on it. Or would I? (Has anyone
seen my gambling addiction script
anywhere?).
Youre continuing to collect, sharpen,
polish up and use more sophisticated
tools now. So your MARKETING strat-
egies need to keep pace, match and
reect your progress, knowledge and
experience. Its up to you to maxim-
ise anything and everything you can
about your practice within your vari-
ous marketing strategies that sets
you apart from the competition. Lets
think again about stuff like websites.
If you havent already got one, nows
the time to do it! If youve got already,
look at it with new eyes. Time now
to perhaps revamp and revitalise it.
You could tell them about your USP
(showing off now sorry, it means
simply your unique selling point) if
you have one. Remember though,
creating a USP the same as Fred the
therapist down the road wont do
you any favours if you both special-
ise in working with children. This just
divides the availability of potential
clients for you which doesnt make
any economic sense for the survival
of your own practice.
Instead go about nding a NICHE
MARKET if you can e.g. hypnobirth-
ing, or for the less squeamish (Im
with some of you guys at the back
Check out too that your
insurance does in fact
cover Products Liability,
as materials given out to
clients can be classed as
products.
of the queue with that one) some-
thing like a common medical condi-
tion that other therapists dont seem
very interested in. Although be realis-
tic! It logically needs to be something
that interests you, because if you do
choose something that really doesnt
push any of your buttons it wont
enhance your work or your reputa-
tion. Neither will it bring anything
new nor innovative for you to use
to really help establish your therapy
practice. Itll turn out to be a pointless
exercise in terms of time and money
spent on specialist training which you
could have put to better use.
TRENDS come in and out in therapy
too, just like leggings in fashion do. If
no one wants your particular trend
at the moment, then put it into the
trusty tool box just for now, and
instead learn to use other ones for a
while. Always be willing to use diver-
sity (great young dancers arent they?
makes me tired just watching them).
You can always dust it off again ready
for future use when it bounces back
in again.
You might feel condent enough
now to provide CDs prepared by your
good self to reinforce the work you do
with clients in session. Great! Thats
another resource tool for you to use
now. You can either provide clients
with a personalised CD, or create a
different type of master CD for a
variety of issues that you deal with in
your practice. Then when its appro-
priate in either case you have the
potential of a valuable and varied tool
that you can create, record and run
off to help a particular client in your
own individual style. Just remember
if you do create a master CD make it
generic e.g. no names, and be aware
of possible phobias. You may have a
particular client whos frightened of
lifts, so using a specic deepener on
a CD that takes them down and back
up in a lift may not go down too
well! (A pun on words there I hope
you notice).
Check out too that your insurance
does in fact cover Products Liabil-
ity, as materials given out to clients
can be classed as products. If not,
simply arrange to have this added to
your Certicate of Insurance. Also if
you want to provide CDs for commer-
cial purposes for the general public
to buy you need to be aware of the
logistics of copyright, and that you
may need an additional insurance
arrangement in place as these are
classed as commercial purchases. This
is different to providing a client with
a CD within your practice, so check
out these variations before you spend
further precious time and money.
Another easy tool thats useful to
utilise for your benet is how you
package your additional resources.
For each CD that I provide for a client
I always label it nicely, and pop my
business card in at the front. So every
time that client opens/closes that CD
case they see my card. By display-
ing your name, practice and contact
details on all outgoing materials it
helps to ensure that every time theyre
used, your client is reminded of the
source of these extra resources to
support and help them. Thats YOU.
So a marketing tool that you can use
for yourself, and done with very little
effort. Every little helps, as they say
in the adverts.
Youre now actively helping your
practice to be healthy and to pros-
per. (That reminds me, was it Spock
who said the words be well and
prosper when he said goodbye to
fellow Vulcans? Trekkies let me know
if Im right). Now youre becoming
a familiar presence in your area and
others around know youre there.
This is the time when you could
potentially receive occasional cold
call approaches from other sources
or therapists who might just want
to rent out their available room
space, and have selected you. I was
tempted with an offer like this years
ago and was undecided, although
with some objective advice from
Message from
the Editor:
Im really keen that this
Journal continues to be a
platform for NCH members
to communicate their ideas,
discoveries and experiences.
If you have something that
would be of value to your
fellow members, for exam-
ple -
A case study
A book review
A metaphor
A technique
A how to article
Research you have done
A Historical Piece
A discussion of theory
A comment on some-
thing you read in the
Journal
or anything else to with
Hypnotherapy or related
subject areas, just send it to
me at:
journal@hypnotherapists.org.uk
Articles published may
contribute 2 hours towards
your annual CPD require-
ment, so there has never
been a better time to make
your contribution!
20
Always be aware of your SAFETY too.
This is a vital tool to carry with you
always. This makes sense as youll
probably have a huge cross section of
the general public coming to see you
at any one time, so you need to feel
and keep yourself safe at all times.
Some therapists choose to record
their sessions, others video them to
ensure safety for both therapist and
client. Its up to you
if, and how much
you utilise these
types of precau-
tions, and of course
youll need the
co-operation and
permission from
your client if you do
choose to record in
this particular way.
I personally have
never had cause for worry or unease
with any client, although its always
better to be safe than sorry.
Registering with the Data Protection
Agency should be another useful tool
to carry in your tool box, as personal
client data/information is regularly
being held and processed by you. So
hence the necessity to cover all stored
and recorded information in whatever
format you personally use for each
client that you see.
Another tool I nd to be vital is
VARIETY. Aim to keep your ongoing
therapy work stimulating and inter-
esting. Easier said than done not to
become complacent! It should be the
client who goes into relaxation and
down into trance, rather than you
falling asleep because youre so bored
and fed up with repeating the same
stuff time and time again. (Fancy
if that did happen, waking up after
the session and nding your client
gone!). So be prepared, adaptable
and exible, and use your nesse
to recognise the correct pace to go
for each client. Each one can differ
in their personal journey towards
success. If you do happen to have one
whos emotionally fragile, bulldoz-
ing ahead on their rst session with
your treatment plan regardless wont
do them any favours, and certainly
wont do much for your reputation
as a compassionate and caring thera-
pist either. Bad therapists are always
talked and complained about more to
others than good therapists who do
their job sensibly and well.
Be open and honest with yourself to
go for a spot of therapy in order to iron
out anything that needs it, either in
your professional or personal life. We
need to accept that were as vulner-
able as the next person, and often
its nice to be at the receiving end of
some therapy for a change! Ive bene-
ted from therapy in the past and feel
that its helped me understand myself
and my clients more because Ive
experienced the process too, just like
them. So, in a nice way, its a taste
of your own medicine that we might
need to swallow from time to time.
Its also about being brave enough to
tackle your weaknesses by learning to
replace them with stronger and more
resilient tools. Helping you to achieve
ongoing experience and expertise, so
you can learn to gradually build on
your STRENGTHS and then pop these
into your tool box too.
One sophisticated tool thats hard to
keep sometimes is BALANCE. Its a
really important one to have around
you, as youre spending more time
now with a mixture of clients, old and
new. Theres more to do overall, such
as putting ideas in place for sessions,
follow ups, ongoing marketing, read-
ing/research, keeping your books and
your CPD up to date, regular supervi-
sion sessions to t in and crikey, all
those email and phone enquiries to
sort out too and reply to. AARGH!
Sounds great in theory and easily
sorted, although maybe not so easy
and seamless as it sounds in real life.
Sometimes it might feel like there are
just too many balls having to be kept
up and balanced in the air at any one
time. And theres your personal side
of your life to manage too!
others (hubby of course and a fellow
therapist who had had a similar expe-
rience) I resisted the temptation of
their particular offer. It might have
been great, although it didnt really
suit me at that particular time. If
youre approached like this, you need
to ask yourself why it is available?
Like me if you arent really sure, ask
others around you for advice before
you commit.
In the same way, be
aware of other cold
call approaches
offering you differ-
ent and easy ways
of obtaining more
clients. This is
happening more
and more now in
this increasingly
competitive age. If youre really inter-
ested, look at all the angles and the
cost before you go ahead. Use your
basic tool of good sense. How it will
suit you? Is it going to be worth it,
and for whom? (English A level
coming through there).
Now youre taking on more work with
clients, youll nd that other periph-
ery factors come into the equation
now. (Yes, I admit I had to look that
particular word up).
Another tool to use is your INSTINCT.
Listen to it if you feel that you arent
going to be able to work with a
prospective client, or carry on work-
ing with an ongoing client. Ive found
out from experience that circum-
stances can change.
You take a client on, and then they go
and change the goalposts for some
reason best know to them, and this
brings in doubts about the wisdom
of carrying on with sessions. So take
heed of that instinct! Its there for
a purpose, so seek further advice
from your supervisor. Then if need
be terminate the sessions, or refer
your client on to another therapist if
appropriate.
It should be the client
who goes into relaxation
and down into trance,
rather than you falling
asleep because youre so
bored and fed up with
repeating the same stuff
time and time again.
variations in BOOKINGS occur. Now
youre more established and busy
youll have seen the months go by,
noticing perhaps that certain times
of the year are quieter than others. I
discovered this a few years ago from
bitter experience (Im over it now,
thanks) when I spent some very hard
earned cash in vain one time around
New Year. I thought Id cleverly cash
in on the new resolution thing that
lots of us vow to do (reduce weight,
take more exercise, eat more health-
ily, sound familiar?).
Well, it turned out to be a turkey
(sorry, had to put that one in) when
my doorstep leaet drop OF THOU-
SANDS didnt bring in one single
client. (I think I said bother at the
time, or a word like that). I reckon
that everybody (except veggies of
course) had wrapped the remnants
of their festive turkey in them and
thrown them in the bin! Wont do
that again at that time of year, lesson
well and truly learnt there. Since
that debacle (you guys must admit
my articles teach you something,
although you may not be quite sure
what yet) Ive used the time instead
over the Christmas holidays since
then more productively.
I tend to use this quieter time to
update and REFRESH my practice
wherever I feel its needed. So when
the busy times come around again,
and they usually do in February, Im
in relatively good shape (e.g. taken
some weight off, exercised a bit
more, and chomped my way through
more than one apple a week etc.) to
meet the challenges of another busy
and enjoyable year in practice. I also
endeavour (who would have thought
that this was Morses rst name? Still
miss him you know, Lewis just isnt
the same) to keep my client records/
business books etc. bang up to date.
This helps to ensure the smooth
running of my practice, and to avoid
any backlog. As the summer months
when the kids are on holiday also
seems to go mysteriously quiet for
some reason, I usually take my holi-
days in August too. If you cant beat
them, join them I say.
Now you should have much more
idea of what your tool box can do
for you and what it should contain.
So remember to hang onto old tools,
and continue to bring in new ones.
We need them all. Maintain them
so theyre all in tip top condition
(hang on a minute please, best look
at mine now after all that advice
yes thank goodness, all present and
correct). Serviceable tools ready for
use at all times to support and help
keep you aoat and successful in the
competitive market place. Enabling
and allowing you the opportunity to
constantly improve and upgrade your
practice in ways to suit you, along
with your NCH membership status
along the way.
With the help of your trusty tool box,
you can do it! Who needs to scat-
ter copious amounts of fairy dust and
wave a magic wand over clients to
help create change anyway? I reckon
its better to depend upon and fully
utilise the varied contents of that
invaluable tool box in order to help
tackle real problems in a real world.
An equation thats just as magical
and much more effective...
So dont spend excessive amounts
of time and energy looking after
and supporting your clients that you
forget to think about yourself. Be
aware of the possibility of burn out.
It does and can happen, trying too
hard and attempting to do everything
yesterday. Everyone of us, whatever
the content or extent of our therapy
work, should learn to give ourselves
opportunity and enough time to be
able to simply switch off (instances
that spring to mind are when World
Cup football was on, what are your
theories about why we didnt get very
far? Or when Jordan appears in the
tabloids yet again) and enjoy life in
different ways to suit. So its nice
sometimes to just lay those tools back
down in that tool box of yours and to
close the lid, allowing you the oppor-
tunity of a nice, relaxing rest. If you
prefer to do some retail therapy (Oh
yes I tell my husband, this is denitely
a legitimate therapy when I come in
again after yet another successful
session) or watch sport on a Satur-
day, then do it! Arrange your diary to
suit so you can do exactly that, so
it becomes, and remains, your best
friend. Remember quality time off
and holidays are essential. Anyone
up for a beach and sangria holiday?
(Sorry, got a bit carried away there).
Also be realistic about how many
clients youre prepared to see in any
one day, or any one week. There are
some of us that can manage to see
bucket loads of clients each and every
week, week in week out, and be fully
comfortable and at ease with that
amount of turnover. There are others
of us that nd one or two clients per
day/per week quite enough thank
you very much. Never be afraid to
go with whats right for you and
your personal circumstances. Money
isnt everything in this therapy game.
(Although Ive personally found that
it helps with the retail therapy).
Other times when you have less say
of when to keep those tools in full
and productive use are when seasonal
+ =
22
T
he questions we ask vary
according to client, con-
text, presenting issue and
so on. There are a number
of questions, however, that should be
asked of almost every client. We as-
sume you already routinely ask about
contact details, medical and psycho-
logical history, allergies and phobias
(to avoid mentioning in trance), sui-
cide and self harm, and history and
origin of the problem.
1. Out of all the things we have
covered today, what do you think was
most useful?
2. Imagine, for a moment, that
there was a positive reason for this
having this problem. That in some
way, despite the problems it brings, it
actually provides some reward. What
would that reward be? (Notice the
question asks the client to imagine.
This helps bypasses resistance and
encourages creativity in exploring
possible secondary gain).
3. What, if anything, has changed for
the better since last session?
4. What would you like to work on
today? (If it seems reasonable, have
the courage to abandon all your
plans if necessary. The client usually
knows best. Negotiate if you have
any doubts.)
5. If anyone, who will support you as
you go about these changes?
6. Is there anything else we havent
discussed today that you wanted to
talk about?
7. What are your hobbies and inter-
ests? (Work these into therapy in
inductions, metaphors, and analogies
and examples the client can relate to)
8. Is anyone else likely to answer your
telephone? Will they know you are in
therapy with me? (an oft-overlooked
aspect of protecting condentiality)
9. How do you think you are doing in
relation to your goals?
10. How did you nd out about me?
(If you dont know where clients have
come from, how will you assess which
marketing strategies work and which
do not?)
Dr Paul Peace, Chartered Psychologist,
Hypnotherapist and Trainer. Excerpt
from his free Advanced Training in
Hypnotherapy ebook. Email admin@
training-hypnotherapy.co.uk with
questions, comments, or to obtain
your free copy of the ebook.
10 Questions Every
Therapist Should Ask
Every Client
By Dr Paul Peace
INTERNATIONAL
ACCREDITATION
The National Guild of Hypnotists is
the oldest (founded in 1951) and
largest professional society for
hypnotherapists in the world.
The NCH has negotiated a reciprocal
agreement with the NGH in the USA,
which currently has members in 40
countries. Check their website at
www.ngh.net for more information
about their conferences and
publications.
A 20% discount is available for
your rst years membership, which
brings with it four editions of the
Journal of Hypnotism and four
editions of the Hypno-Gram.
If you would like to take advantage
of this opportunity please contact
the NCH administrators for an
application form.
by inducing an attitude of positive
expectancy. Kroger (1977) found that
hypnosis can promote or suppress
lactation.
(b) Working with maternity staff
A multi-disciplinary approach can
allow Maternity Services and a
Hypno-Psychotherapist to work
towards a common aim of treating
tokophobia or indeed preventing it in
the rst place.
Because of the faith women will
have in their expert knowledge,
birth professionals have prestige
suggestion dened as A persuasive
message delivered by or attributed to
a highly respected or admired source
to maximize its credibility.
Hao et al (1997) in China measured
the effect of nurs-
ing suggestions to
labouring women
and recommends
that the conversa-
tion of the nurses
be control-
led carefully for
the purpose of
advancing the
birth process. This
randomized control trial examined 60
rst time mothers with a matched
control group of 60 rst time moth-
ers and found a statistically signi-
cant reduction in the lengths of the
rst and second stages of labour.
Midwives in Britain are generally very
A review and evaluation of primary research
into anxiety disorders in childbirth and a
proposal of effective treatments and interven-
tions. This is Part 4 of a 4 part series of articles
More Treatment intervention
from Hypno-psychotherapy
In this nal part, I will discuss further
treatment interventions:
(a) Use of visualisation
Prior to birth, use of Timeline tech-
niques can reframe expectation for
the women.
Successful birth rehearsal, visualis-
ing her ideal birth, will enable her
to begin looking forward to birth as
opposed to dreading it.
Extrapolative learning examples-
whereby you are putting the mechan-
ics in place so your brain acts as if it
is happening right now, can develop
a womans faith in the power of the
mind-body connection. For exam-
ple, the effects of visualisation are
evident in a study where 81% of
breech babies were turned to a vertex
position within 3740 weeks gesta-
tion period as opposed to 43% in the
control group (Gilman, 1995).
Visualisation can be used for early
placental separation & reduce uterine
bleeding following the birth; also for
breast feeding. In the latter, hypno-
sis can to abolish worry and fear
committed to empowering women,
but changing language around child-
birth is an evolving process. We live
in the context we live in; we know of
medical procedures and drugs. These
subjects need to be discussed care-
fully antenatally eg. in parentcraft
classes; otherwise they can become
hypnotic suggestion which creates
negative expectation.
Attendants during birth can inu-
ence positive expectancy by avoiding
negative terms or suggestions, and
replacing them with positive equiv-
alents eg. Are you comfortable?
rather than Are you in pain?.
The birthing environment can also be
controlled to give an atmosphere that
says birth is normal and not an emer-
gency waiting to happen.
(c) Language-external and internal
(i) External inuence: Negative
suggestion is of course not conned
to birth professionals.
Everything a person hears/learns
related to birth becomes part of their
hypnosis.
We have heard stories from well-
meaning friends and family that
send shivers up our spines, and so
the legacy contin-
ues. If a pregnant
woman is made
aware how power-
ful suggestion can
be, she is fore-
warned and there-
fore forearmed.
She can seek to
encourage those
around her to use
positive suggestions, and be taught
to re-frame suggestions if they dont.
(ii) Internal Language:
A hypno-psychotherapist can assist
women in preparing their mind for
success by using positive afrmations
Tokophobia - The
Response from Hypno-
Psychotherapy
By Sharon Mustard
Attendants during birth
can inuence positive
expectancy by avoiding
negative terms or
suggestions, and replacing
them with positive
equivalents
24
to counteract any fears: eg. Each
contraction is bringing me closer and
closer towards the birth of my baby
(thereby focussing on the desired
outcome).
(d) Anchoring
As memory is state-dependent and
context-specic: women and part-
ners will have a blueprint for recreat-
ing the CCC mental state. This mental
state can be anchored to some
sensory stimulus, so that the same
response can be elicited in the birth
environment. The response is capable
of being formed and reinforced by
repeated stimuli, and thus are analo-
gous to classical conditioning.
Example: Women I have trained have
anchored to my distinctive irish
accent, whereby the two midwives
based at Salisbury District Hospital
with the same accent have facilitated
relaxation more easily than their
colleagues.
(e) Partners involvement
During pregnancy, I encourage
women to nd out how their partner
feels about the birth. In an intense
experience such as labour, a woman
will tend to assess the world through
her partners eyes as they are the most
familiar anchor in the environment.
They are therefore integral to the
whole process, not simply in the role
of coach to the expectant mother.
Anchoring can again be utilised with
eg. partner saying name, or saying the
word calm becoming a cue to relax.
(f) When it doesnt go according to
plan
Trauma and subsequent tokophobia
can result if the person then becomes
alarmed as it is not happening exactly
as they were told it would.
Even in situations where things are
not going according to plan, main-
taining CCC is the ideal mental state.
Encourage expectant mums to think
of each birth as unique-like a nger-
print. The individual differences can
be seen as something to cherish. A
positive, calm state of mind will help
keep the womans mind open to
options/choices, rather than feeling
helplessness.
CASE STUDY: Christine and her part-
ner Simon were both familiar with
the use of hypnosis. They were plan-
ning for a home birth with the use
of a birthing pool. Christine chose
to remain in what her partner Simon
called her zone. She laboured
comfortably and felt in control for
the duration. At 9cms, still comfort-
able, Christine remained at this stage
for 2 hours. When examined, she
was found to have an unusual pelvic
formation which meant that the baby
was unable to move down further.
The midwife presented Christine with
3 choices; they were able to calmly
process the professionals words and
chose transfer to hospital. Due to the
special circumstances, Christine had a
caesarean section-both Christine and
baby had remained calm throughout.
Afterwards, both Christine and Simon
emphasised that they did not feel at
all cheated out of the experience they
wanted.
(g) Post-Natal Period
Jenkins and Pritchard (1993) found
that primagravid and multigravid
women using hypnosis were more
satised with labour than the control
group, and reported post-natal bene-
ts of hypnosis such as reduced anxi-
ety and help with getting to sleep.
In the post-natal period, women
NCH Specialist Advisors
Sue Adamson 01625 879000 Pregnancy and childbirth
Caroline Barker 01903 237 666 Depression
David Collingwood-Bell 01978 769178 Tinnitus
Gill Drury 0800 0832125 or 01142 552252 Pregnancy and childbirth
Brid Hendron 07732177110 Dentistry
Rae Jenson 01506 830 190 Weight management
John Lawrence 01506 830190 Pain management (Including Phantom Limb)
Alix Needham 020 7935 1965 Stress
Hilary Norris-Evans 01249 740506 Confdence/self esteem
Edwin Salter 01553 769437 Public Speaking
Anne Thornton-Patterson 07930 362492 Trichotillomania
Penelope Walford 01983 875051 Smoking
In the western world
particularly, we have lost
connection with the inner
wisdom of, what is and
always has been, a natural
process
health problems.
The function of a persons tokophobia
may in part be due to anxieties about
the future responsibility of having a
child. Therefore a valid component of
Hypno-psychotherapeutic interven-
tion is to allow them to explore their
beliefs about their ability as a parent.
Condence in childbirth has every-
thing to do with condence in
parenthood.
Conclusion
In the western world particularly we
have lost connection with the inner
wisdom of, what is and always has
been, a natural process and instead
birth is being seen more and more as
a medical procedure. The inference
or negative hypnosis given by the
medicalised approach and knowledge
of all the drugs available only serves
to move our beliefs further away from
this being something that our body
has the natural ability to do, instead
serving to reinforce the fears. Our
society dictates to us, through TV
and magazines, negatively program-
ming us that we need help to give
birth, it will be painful, could have
compl i cati ons ,
that its a long
arduous task that
takes place lying
on your back in
hospital, scream-
ing, drugged and
wired up to a
machine. It is no
wonder that with
these mental
images strongly embedded into our
subconscious that women these days
feel so anxious about birth, often
to the extent of an extreme fear. I
believe Hypno-psychotherapists have
a signicant role to play in the treat-
ment of tokophobia and anxiety
disorders associated with childbirth.
using hypnosis techniques tend to:
Heal quickly and recover faster.
Have deeper refreshing sleep.
Return more quickly to pre-preg-
nancy shape and size.
Have a greater sense of calm and
tranquillity.
Have an increased bond with your
baby.
Have a decreased chance of Post-
Natal Depression.
McCarthy (1998) interviewed 600
women having used hypnosis during
labour and found a virtual absence of
postpartum depression, compared to
the typical rates of 10 to 15 percent.
Women with a history of postpar-
tum depression did not develop this
condition, even though an estimated
50 percent eventually do. Harmon et
al (1990) also reported lower depres-
sion scores in the hypnotically treated
group.
The self-hypnosis taught doubles
as an essential life skill that can be
used well beyond the birth. It equips
women and men with an ability to
better adjust to the life-changing
event of becom-
ing a parent.
They can feel
more empowered
to deal with the
challenges ahead.
Tokophobia can
have its origins
in part due to a
traumatic start to
parenthood.
The National Institute of Clini-
cal Excellence (2007) discussed the
benets of teaching postnatal women
relaxation and self-help/coping strat-
egies, especially in reducing depres-
sion and anxiety for women who are
vulnerable to suffering these mental
Throughout history, there were of
course possible complications, and
that is where medical advances really
come into their own; but a calm
mother will give the baby the best
chance she possibly can within her
control, for the baby to be born safe
and well. Hypno-psychotherapy, in
joint working with birth professionals
can therefore aid in the prevention of
trauma and in turn tokophobia.
References
Gilman, E. (1995) Turning breech babies with
hypnosis, American Health, 1, pp.30.
Kroger, W.S. (1977) Clinical and Experimental
Hypnosis, Lippincott Company.
Hao TY, Li YH, Yao SF. (1997) Clinical study on
shortening the birth process using psychologi-
cal suggestion therapy, Zhonghua Hu Li Za
Zhi, 32(10), pp.568-70.
Jenkins, M.W., & Pritchard, M.H. (1993) Hypnosis:
Practical applications and theoretical consid-
erations in normal labour, British Journal of
Obstetrics and Gynaecology, 100(3), pp.221-
226.
McCarthy, P. (1998) Hypnosis in obstetrics,
Australian Journal of Clinical and Experimental
Hypnosis, 26, pp.35-42.
Harmon, T.M., Hynan, M., & Tyre, T.E. (1990)
Improved obstetric outcomes using hypnotic
analgesia and skill mastery combined with
childbirth education, Journal of Consulting
and Clinical Psychology, 58, pp.525-530.
nhs National Institute of Health and Clinical Excel-
lence (2007) Antenatal and postnatal mental
health, N.I.C.E., HMSO.
As the founder and director of the
Easibirthing institute, Sharon runs
Hypnosis for Childbirth courses
privately and as part of a contract
with Salisbury District Hospital NHS
Trust. She also trains practitioners
throughout the UK to specialise in
the area of Hypnosis for Childbirth.
Contact Sharon on 01980 623089
or visit www.easibirthing.co.uk for
course dates and information.
26
humiliated about their person-
hood. (Ellis & MacLaren, 2005, p.
95)
Ellis further explains the exercise as
follows:
Here clients deliberately seek to
act shamefully in public in order
to accept themselves and to toler-
ate the ensuing discomfort. Since
clients do best to harm neither
themselves nor other people, minor
infractions of social rules often
serve as suitable shame-attacking
exercises (e.g., calling out the time
in a crowded department store,
wearing bizarre clothes designed to
attract public attention, and going
into a hardware store and asking
the clerks
whether they
sell tobacco).
(Dryden & Ellis,
2001, p. 329)
This aspect of
Ellis work is strik-
ingly reminiscent
of the practices of
the ancient Cynic
philosophers who
appear to have adopted, albeit in a
more extreme manner, controversial
lifestyles and behaviours in order
to liberate themselves from social
conventions.
The Cynics break with the world
[] was radical. They rejected
what most people considered the
elementary rules and indispensi-
ble conditions for life in society:
cleanliness, pleasant appearance,
and courtesy. They practiced delib-
erate shamelessness masturbat-
ing in public, like Diogenes, or
making love in public, like Crates
and Hipparchia. The Cynics were
absolutely unconcerned with social
proprieties and opinion; they
despised money, did not hesitate
to beg, and avoided seeking stable
positions within the city. [] They
did not fear the powerful, and
always expressed themselves with
provocative freedom of speech
(parrhesia). (Hadot, 2002, p. 109)
Ellis seems unaware of this precur-
sor to his shame-attacking exer-
cises. However, the Cynics themselves
specically refer to the deliberate
practice of shamelessness (anaideia)
as a psychotherapeutic exercise. In the
case of Diogenes, this was referred
to metaphorically as his defacing
the coinage of social conventions,
which inevitably shocked others. So
notorious were the shameless acts of
Diogenes that Plato allegedly called
him Socrates gone mad.
According to the Greek biographer
Diogenes Laertius, the famous Cynic,
Crates, who trained
Zeno the founder of
the Stoic school, was
nicknamed Door-
opener because of
his habit of invit-
ing himself into
peoples houses to
lecture them some-
what abrasively on
philosophy(Laertius,
1853, p. 250).
He also mentions another practice
of Crates which sounds like an even
more provocative version of Ellis
shame attacking exercises, He used
to abuse prostitutes designedly, for
the purpose of practising himself in
enduring reproaches(Laertius, 1853,
p. 251). Epictetus seems to imply that
Diogenes and the other Cynics, whom
T
his is a brief excerpt from
my new book, The Phi-
losophy of Cognitive-Be-
havioural Therapy: Stoic
Philosophy as Rational and Cognitive
Psychotherapy, published by Karnac.
In certain concrete practical respects,
REBT also contains therapy inter-
ventions that resemble techniques
familiar within ancient philosophical
therapy. Ellis was known for what he
described as REBTs trademark use
of various shame-attacking exer-
cises.
In order to help clients overcome self-
consciousness, social embarrassment
and inhibition, Ellis would prescribe
changes in behaviour which were
designed to forcefully and directly
challenge their sense of shame. For
example, he refers to the technique
of asking clients to repeatedly stop
a bus without getting off, or asking
strangers in the street to give them
money, etc.
I realised, soon after I started
REBT in 1955, that what we call
shame is the essence of a great
deal of our emotional disturbance.
[] Seeing this, I created my now
famous shame-attacking exercise
in 1968; and perhaps millions of
people, especially psychotherapy
clients, have done this exercise and
trained themselves to feel shamed
or sorry about what they did, and
about the public disapproval that
often went with it, but not to put
themselves down and not to feel
Shame-Attacking Exercises
in Ancient Philosophy
By Donald Robertson
So notorious were
the shameless acts of
Diogenes that Plato
allegedly called him
Socrates gone mad.
QUOTE-NOTES
If a man fools me once, shame

on him. If he fools me twice,
shame on me.

Chinese Proverb
he greatly admired, deliberately broke
wind in front of people, presum-
ably also as part of their practice of
shamelessness (Discourses, 3.22.80).
Indeed, I am indebted to Still and
Dryden for the following illustration
drawn from Montaignes account of
a quite surprising Stoic anecdote,
In the midst
of a discus-
sion, and in
the presence of
his followers,
Metrocles let
off a fart. To
hide his embar-
rassment he
stayed at home
until, even-
tually, Crates
came to pay
him a visit; to his consolations and
arguments Crates added the exam-
ple of his own licence: he began
a farting match with him, thereby
removing his scruples and, into the
bargain, converting him to the freer
stoic school from the more socially
oriented Peripatetics whom he had
formerly followed. (Montaigne, in
Still & Dryden, 1999, p. 157)
Crates exercises in shamelessness, or
the overcoming of social anxiety and
inhibition, can be seen as a practi-
cal training in his maxim, That a
man ought to study philosophy, up
to the point of looking on generals
and donkey-drivers in the same light
(Laertius, 1853, p. 252). Zeno appears
to have assimilated some aspects of
his mentors philosophy into Stoic
therapeutics, although moderated by
a greater respect for society than the
Cynics allegedly displayed.
Like Crates, Diogenes the Cynic, who
was revered as a Sage by some Stoics,
reputedly tested prospective students
by instructing them to follow him
around carrying a salted sh, or a
piece of cheese, in their hands. When
some refused, out of embarrassment,
he would chide them: See how a
piece of salted sh was enough to
dissolve our friendship! (Laertius,
1853, p. 230). Notoriously insolent
and iconoclastic, he once asked the
Athenians to erect a statue to him,
and when asked why he had done so,
replied, I am practising disappoint-
ment. (Laertius, 1853, p. 235).
These and many
similar popular
philosophical anec-
dotes illustrate the
striking parallel
between the ancient
Cynics psycho-
therapeutic tech-
nique of anaideia,
or shamelessness,
and the shame-
attacking exercises
made famous by
Albert Ellis within REBT, precursors
of certain more modest behavioural
experiments used to challenge social
anxiety and inhibition in modern
CBT.
Beck and his colleagues also refer to
anti-shame exercises and observe
that cognitive therapy provides
opportunities for clients to deliber-
ately expose themselves to feelings
of shame in order to conquer them
(Beck, Emery, & Greenberg, 2005, p.
282). Indeed, there are many more
parallels which can be drawn between
the principles of REBT and those of
Stoicism.
Diogenes and the other
Cynics, whom he greatly
admired, deliberately
broke wind in front of
people, presumably also
as part of their practice of
shamelessness
The James
Braid Society
The society is non-proft mak-
ing and offers an open invita-
tion to therapists to come along
to one of its monthly meetings,
whether members or not.
Annual subscription is a one-
off payment of 20. Visitors are
welcome to come and try out
the club before joining by just
paying 5 entrance fee.
Meetings are held in Central
London, upstairs at The Car-
penters Arms, 12 Seymour
Place, W1H 7NE. Nearest tube
station Marble Arch.
Talks cover a range of subjects
of interest to anyone involved
in clinical hypnosis. Expert
speakers are always welcome.
The meetings begin at 7.15pm
and end at 9pm on Thursdays.
Dates for 2011:
Jan 20th
Feb 17th
Mar 17th
Apr 14th
May 19th
Jun 16th
Jul 21st
Sep 15th
Oct 13th
Nov 17th
Chairman, Leila Hart
0207 4024311
Secretary, Fiaz Ayub
0207 2864107
Membership, Margaret Sin-
clair 0208 3956766
www.jamesbraidsociety.com
28
E
very now and again I come
across a book that stops me
in my tracks. Trances Peo-
ple Live was one, The User
Illusion was another. Recently, it was
a book called the Biology of Belief by
Bruce Lipton.
Im on a journey to nd out why
hypnotic suggestion works. So far the
journey has taken about 12 years, and
from it Ive developed Wordweaving,
but its only the story so far. What
Lipton suggests in the rst third of
his book is a model that, when added
to Wordeaving, connects suggestions
from the words that are spoken, all
the way down to their effect at a
cellular level. Let me repeat that. At
a cellular level. Im talking about a
model that describes hypnotherapy as
a true means of mind/body commu-
nication. So Im a little excited.
Let me start with a prcis of Liptons
theory of where mainstream biology
has got it wrong. In cellular biol-
ogy there exists something called
the Central Dogma. Now dogma
is a strange word to use in science
because its denition goes some-
thing like a specic tenet or doctrine
authoritatively laid down, as by a
church. It suggests something not
open to question, a received truth,
and Lipton makes much of this title,
claiming it made him realise, as a
lecturer in cellular biology, that he
was teaching religion. The term was
actually coined by Francis Crick, the
co-discoverer of DNA, who later had
this to say about his choice:
As it turned out, the use of the
word dogma caused almost more
trouble than it was worth. Many
years later Jacques Monod pointed
out to me that I did not appear to
understand the correct use of the
word dogma, which is a belief that
cannot be doubted. I did appre-
hend this in a vague sort of way
but since I thought that all reli-
gious beliefs were without foun-
dation, I used the word the way
I myself thought about it, not as
most of the world does, and simply
applied it to a grand hypothesis
that, however plausible, had little
direct experimental support.
So the label was a mistake, but, as is
so often the case, it has tended to be
viewed as a truth by many in the eld.
But not by all, and Lipton doesnt
appear to be alone in his resistance
to it being thought of as a settled
truth. So what is the
central dogma? That
DNA controls its own
replication and acts as
the blueprint for the
bodys proteins.
According to the
dogma, the ow of
information is from
the DNA, to the RNA,
to the protein. The premise is that,
as the nature of its proteins denes
the character of a living organism,
and the proteins are encoded by
the DNA, then logically DNA would
represent the primary determinant of
an organisms traits. This is the well-
spring from which ows the idea of
genetic determinism that dominates
so much of popular opinion. Barely
a week goes by without the press
reporting the discovery of a gene that
causes cancer, or homosexuality, or
even a belief in God. Psychologically
I can quite see that acceptance of the
concept leads to a helpless position
where what happens to you is outside
of your control its not my fault
Im fat, thin, lazy or violent, its in my
genes. Lipton contends that this isnt
just the popularly held view of the way
things are, its also the prevailing view
within biology. As an outsider, and a
non-scientist, looking in, I havent
found the evidence to support this.
Certainly the idea of genetic deter-
minism is present because it does
exist. Certain genes do predict abso-
lutely the existence of certain condi-
tions, such as cystic brosis and some
cancers. But there seems to be a strong
presence of scientists within the
eld who acknowledge other factors
beyond the central dogma that exist
and inuence the growth and behav-
iour of an organism. It might be that
Lipton is guilty of disambiguation
otherwise known as the straw man
argument, where you propose a point
of view your opponent doesnt actu-
ally hold, and by destroying that point
of view enhance your own. If so, I
think its more in order to be heard
to an audience whose attention hes
trying to gain, than
to hide any weakness
in his own argument,
but Ill let you be the
judge of that.
Because the nucleus
of a cell contains its
DNA, and the DNA
is responsible for the
creation of proteins,
it seems to be the general consen-
sus within biology that the nucleus
acts as the brain of the cell. This is
the place where Lipton begins to
swim away from the mainstream. He
cites experiments he performed that
demonstrated that cells continued to
The Psychobiology of
Suggestion?
By Trevor Silvester
Barely a week goes
by without the
press reporting the
discovery of a gene
that causes cancer,
or homosexuality, or
even a belief in God.
The implications of this are massive.
According to Lipton only 5% of
cancers are genetically determined,
which means that, potentially at
least, 95% of cancers are caused by
a reaction to our environment or
to ourselves. The message Lipton is
trumpeting is that genes are not our
destiny which is obviously great news
on its own. The reason it gave me the
chills, though, was
because I recognised
there was something
I could add to the
mix which might
help close the circle
on the nature of the
mind/body connec-
tion.
Liptons book the
Biology of Belief
contains a bril-
liant exposition of cellular biology.
Hes one of those rare scientists who
render the complex simple. The rst
100 pages are quite breath-taking
in the way they illuminate a model
of genetics that frees us from the
determinism that shapes our every-
day perceptions. Personally, I found
my highlighter called upon less and
less as the book progressed beyond
his eld. I felt his recourse to Quan-
tum physics, and the idea of thought
as energy that can inuence the cell
was unnecessarily speculative when
other explanations are available that
I think are more solidly founded. And
its these other explanations that
connect to Liptons argument that
its our environment that causes our
actions, from the cell upwards, that I
want to pursue next.
Ill begin with using Francis Crick
again, who once wrote, One thing
we can be sure: we do not see things
in the way common sense says we
should. And hes right. Most people
think we see the world through our
eyes, but we dont. Nothing travels
from our eyes outward, were not
looking at the world out of them, the
world travels in through them.
What actually happens is that light
comes in through the eye and hits
the retina. Its converted to electri-
cal signals and shuttled to the brain
where it is processed simultaneously
by different parts of the visual cortex,
parts responsible for movement,
colour, etc. The image is re-assem-
bled, predominantly in the part of
the brain called the thalamus, which
is when we become
consciously aware
of seeing. However,
this begs a big ques-
tion. If the image
is assembled in the
brain, how come we
see it in front of us?
Why not on some
kind of screen in our
heads? Think about
that when you have
the time because
its a big thought. It leads us to
conclude that we project onto what
is around us what we take it to be. In
a very real sense were responsible for
how things look. Heres another big
thought (actually its the end result
of the earlier one). On a clear evening
go outside and look up at the stars.
Youre seeing light from billions of
light years away, youre seeing to the
edge of the viewable universe. But
that view is being projected from your
brain. Your brain is creating the show.
Youre walking around in a bubble of
reality as wide as the universe that
youre making up.
Heres an interesting, if slightly geeky
fact. There are about 7 million light
cells in the eye. So what, I hear
you say? Well, you never know it
could win you a cheese with Trivial
Pursuit, but I mention it because of
another even geekier fact; there are
100 million nerve cells in the rst
visual area the nerve impulses from
the eye reach. Does it strike you as
odd that there are 100 cells available
to process information from every
single cell that receives light from the
environment? Why would there be
this massive overcompensation? The
function normally after the removal
of the nucleus, only eventually wear-
ing out from the inability to manu-
facture new proteins. He considers the
membrane of the cell to be the brain,
and has a detailed model for how it
interacts with environmental signals
to cause the genes to be expressed.
I dont need to go into detail about
this model, thankfully you can buy
the book if youre interested it just
brings us to the crux of his argument,
namely that genes arent self-emer-
gent. Something in the environment
has to trigger gene activity.
Epigenetics is the study of molecu-
lar mechanisms by which the envi-
ronment controls gene activity, and
it has established that DNA blue-
prints passed down from our parents
at birth are not set in concrete.
Other inuences from the environ-
ment, including nutrition, stress and
emotions can modify these genes,
without changing the basic blueprint.
These modications can themselves
be passed onto future generations.
Not only does this seem to contradict
the central dogma, but also tradi-
tional Darwinism, which suggests
that evolution takes many genera-
tions to have an effect. Evolution can
happen from one generation to the
next, which obviously has massive
implications.
Lipton reverses the Central Dogma
by suggesting that it is the envi-
ronment that causes genes to act.
Essentially, environmental signals
pass their message through the cell
membrane via receptor and effec-
tor proteins which cause a gene to
be read and copied. This model he
calls the Primacy of the Environ-
ment. Gene activity does not happen
unless something in the environment
requires it to. At a micro level, the
signals were talking about are things
like neurotransmitters and peptides,
but at a macro level were talking
about everything that comes through
are senses, and from our minds.
only 5% of cancers are
genetically determined,
which means that,
potentially at least,
95% of cancers are
caused by a reaction to
our environment or
to ourselves.
30
answer is that there isnt, the process-
ing areas are doing something other
than merely making something out
of the light sent their way by the eye.
A part of the brain intimately involved
in the processing of information is
the thalamus. It has been described as
the junction box of the brain because
information received from the senses
is sent to it, and from there it is
disseminated to the other areas of
the brain responsible for processing
it. The key point for our purposes is
this; that when these neural messages
return to the thalamus they contain
80% more information than when
they were sent. Think about that,
because the implications lie at the
heart of my case. 80% of the world
that we become consciously aware
of comes from ourselves. We are
making up most of the world we live
in. In the words of Richard Gregory,
Our sight consists of a hypothesis,
an interpretation of the world. We
do not see the data in front of our
eyes; we see an interpretation. At a
low level of bandwidth somewhere
probably close to the 20% mark we
all agree about what we see. What we
dont agree with is our
experience of what we
see and this, I think,
is what the appar-
ent surfeit of neural
connections (that I
mentioned earlier as
a geeky fact) is for.
The brain is using past
experience stored as
memory, and antici-
patory memory (an
imagined future), as the basis for
giving meaning to the information
that ows into us from our environ-
ment. So we dont see what we sense,
we see what we think we sense. And
this choice is made for us because
when we experience the world around
us, for us to experience it, means its
already been processed given mean-
ing by our brain. By the time you
perceive an object in front of you the
brain has already decided its mean-
onto it different experiences? Why
does one person stroke a dog and the
other run from it?
Now we touch on what was described
by David Chalmers as The Hard Prob-
lem. Consciousness. Its such a hard
problem that Im going to oversim-
plify my argument to get to what is
useful.
Consciousness is what leaves us
when we fall asleep, but being
awake doesnt necessarily mean were
conscious think about the times
youve found yourself staring at the
TV with no idea what youve been
watching for the last hour. If we refer
to being conscious as being when the
part of you that considers you to be
you is fully engaged in what is going
on in the here and now, research has
shown that were in that state only
10 % of each day which dovetails
sweetly with other research showing
that 90% of our actions are driven
unconsciously. The evidence is point-
ing very strongly to the notion that
our mental life is in a state of ux
quite naturally, that we move through
various states of awareness, often in
response to situations around us, or
thoughts were having. And, when
you think about it, its not so strange
to us. Who doesnt daydream? Who
doesnt drive for miles without paying
attention, or lose themselves looking
into a re or out to sea? The surpris-
ing thing is how often we do this
that being conscious is the exception,
not being in trance.
Notice Ive just dropped in the word
trance in the middle of a discussion
about our mental life. Thats because
Im suggesting that what we label
trance is a fundamental part of our
subjective experience; in fact, Im
suggesting that trance is the label
we give to the way our brain projects
meaning onto our environment, its
how the 80% of information from
our memory materialises onto our
experience of what is around us and
happening to us.
ing. So much for reality.
Liptons model suggests that our cells
respond to messages from our envi-
ronment that causes the DNA within
them to be expressed in order for the
response to be possible. At the level
of the cell the form of this message
is in the shape of neurotransmitters,
peptides, hormones etc. At the level
of the organism its anything that
causes our senses to pass the message
on to the processing areas of the
brain. Now, if our brain creates 80%
of our awareness of the environment
that our cells respond to, doesnt that
sound like a mind/body connection?
Its a big point, so let me reiterate it.
The world we respond to is largely
a projection created by the compu-
tations of our brain. Every response
to the world is ultimately occurring
at the cellular level. Therefore, our
thoughts are the major events that
our cells respond to. I heard on the
news today that research has shown
that depression is as likely to cause
heart disease as obesity or smoking.
No kidding. A thought is as much
a reason for a cell to respond as a
carcinogen in a cigarette, or satu-
rated fat in junk food.
Its all just information
for the mind/body to
respond or react to.
This synthesis of
Liptons theory from
cellular biology with
accepted neuroscience
provides us with a
useful model for the
mind/body connec-
tion, but as a therapist what Im
interested in is how knowledge can
be used to help our clients. This is
where the third strand of my synthe-
sis comes in.
If we accept that we dont see things
around us as they are, just as we know
them as a result of our life experi-
ences, the question arises as to how
the brain achieves this. How do two
brains see the same object but project
80% of the world
that we become
consciously aware
of comes from
ourselves. We are
making up most of
the world we live in.
Charles Tart has coined the term
consensus trance as an alternative
to consciousness, because in his view
trance is all there is, and conscious-
ness is just the term we give for the
bandwidth of experience that we tend
to agree about, and that when our
experience exceeds that bandwidth
it tends to get labelled as something
special or abnormal. So when we talk
about trance phenomena, were just
talking about particular labels we
give to distortions to our reality that
lie beyond Tarts consensus trance,
such as negative hallucination like
when you dont see something right
in front of you even though youre
looking for it, or time distortion
where a boring meeting seems to last
forever, but an evening youve been
looking forward to passes in a trice.
These phenomena are created by the
brain to create a particular way of
seeing the world that will cause us
to respond to it in the way it thinks
will serve us best and serving us
best means surviving to procreate,
not to make us happy. These ways
of seeing are called into being in
response to particular matches made
between past experiences labelled
signicant to our wellbeing by our
brain at the time they happened, and
information brought to our attention
through our senses in the present.
When a match is made this distortion
to our seeing occurs, and what I call
a reality tunnel is created (out of the
80% of information) that moves our
actions in a certain direction, often
with us being aware of not being
fully in control of our actions.
This can be a disconcerting fact,
because usually it feels like were in
charge, doesnt it? That were steer-
ing our own boat? Yet time and time
again its shown that the reasons why
we say we do things arent actually
the reasons why were doing them.
Indications are that our conscious self
likes to feel in charge and so rational-
ises our actions to give an impression
of a coherent personality; in a way we
are a story we tell ourselves.
So, things are getting wobbly, arent
they? Im suggesting that 80% of
what surrounds us is an illusion, and
that maybe so are we. The good news
is that if life is an illusion, it leaves us
free to imagine it and us in any way
that we want because thats what
were doing already, its just that a
lot of the way we imagine the world
and ourselves is negative, which leads
to the problems and
issues my clients bring
to therapy. In Trances
People Live, Wolinsky
rst introduced me to
the idea that trance
states were part of the
problem pattern that a
client experiences, and
that waking them up
from that state was
fundamental to helping them change.
Nowadays these states leap obviously
from the mouths of my clients, its
just a question of tuning your ears
to them. The trance phenomena they
voice as their means of knowing their
problem exists are the obvious point-
ers. A phrase like, My boss only has
to look at me and I freeze is one of
those phrases that could be dropped
into a coffee break conversation
without it sounding strange to those
hearing it, and yet it contains inter-
esting information about this person.
Something about her boss the qual-
ity of the look, the fact that theyre an
authority gure, something, causes
her brain to nd a match with some-
thing from her past which is threat-
ening, which in turn causes a physical
response in her case, freezing. So,
in one phrase we have the initiator of
her negative reality tunnel her boss
which plunges her into an experi-
ence where she is no longer in control
of her body. Two trance phenomena
might be the means by which this
tunnel is created positive halluci-
nation and sensory distortion; posi-
tive hallucination is when we project
onto our environment something
that isnt there, or that the major-
ity of others wouldnt agree is there
in the form you describe like the
scary appearance of her boss. Sensory
distortion is where a sense, other than
visual, is distorted beyond an average
experience. In this case her kinaes-
thetic sense is distorted to make her
perfectly healthy body feel frozen.
What we often treat as a metaphori-
cal phrase is often describing a literal
experience.
For the purposes of
this article, I hope
Ive gone far enough
with my description
of trance states and
trance phenomena
for you to see where
they t in the picture
namely that if our
genes are turned on by
our environment, and,
at a macro level at least, 80% of our
environment is an illusion created by
our brain, then this illusion must be
created by something and Im argu-
ing that that something is what weve
come to call trance. Which now brings
us to hypnotherapy.
The foundation of hypnotherapy is
trance. Hypnosis is the term given to
the utilisation of trance states. The
fact that Im now describing such
states as naturally occurring brain
states rather than a special state of
hypnosis created by the hypnotist
doesnt change anything other than
perhaps the breadth of the remit
hypnotherapy could claim. Because,
if all problems are problems bound
by trance states, then it turns the old
bone of is hypnotherapy a psycho-
therapy on its head and asks is all
psychotherapy hypnotherapy? Guess
where Id fall on that one.
Anyhoo, if hypnotherapy and here
I mean Cognitive Hypnotherapy is
about nding the best ways to use
this modern view of trance to help
ourselves then its a means by which
the circle of mind/body communica-
tion can be described. Which brings
me back to Wordweaving. If youve
read other things Ive written then
if life is an illusion,
it leaves us free to
imagine it and us
in any way that
we want because
thats what were
doing already
32
youll know that its a specic model
that teaches how to use language to
inuence the client using the infor-
mation they provide, which includes
the trance states they use to create
their problem. Much of the effect of
Wordweaving, I currently believe, is
based on priming; the fact that our
brain brings to our attention what
its been made ready to expect. An
easy example is advertising. Billions
are spent every year by companies
to get us to unconsciously associate
their product with a need we feel we
have. As we walk mindlessly along
the supermarket aisle we shouldnt be
surprised that a product catches our
eye that weve seen on the tv. What
we dont think of are the hundreds
of other products on the adjacent
shelves that havent had the benet
of dancing before our eyes every
night on our telly. Thats priming. So,
at least part of what Wordweaving
achieves is to prime the clients brain
to notice things. Traditional sugges-
tion will largely prime them with
what the therapist thinks they need
to notice to feel better; in Cogni-
tive Hypnotherapy our Wordweaving
will prime the client to notice what
theyve told us that would mean
theyre getting better. A subtle but
fundamental difference.
So Wordweaving primes the clients
brain to bring to their attention
whatever the clients evidence would
be for being better. Bearing in mind
that 80% of what comes to mind is
our own invention anyway, then our
deliberate use of trance phenomena is
harnessing this to enable the clients
brain to create a positive reality
tunnel to replace the one that housed
their problem. They begin to create
an environment which supports the
goals they want to achieve.
As the client experiences this new
reality the possibility exists, if Lipton
is right, that this enriched environ-
ment would then cause a change in
the genes that are read and lead to
physical changes in us.
We become the person who ts the
tunnel; we always have. But now, by
creating the best tunnel, we create
our best self. From mind to body;
from thought to matter, via the magic
of words. Well done if youve stayed
with me this far, I hope you can see
why Im excited.
SUPERVISION
Below are a list of members who have successfully completed the NCH accredited Supervisors course or
have been granted the designation AccHypSup through accredited prior learning.
Peter Adamson Warrington & NW 01942 677 426
Martin Armstrong-Prior Leicester 0116 276 4911
Fiona Biddle Loughborough & London 0150 988 1411
Dawn Biggs Bexhill 0870 787 5218
Catherine Bremner Alton 07762 799737
Michael Cameron London 0208 445 1369
Jennifer Charles Gloucester 01452 760166
Nick Cooke Birmingham 0121 444 1110
Tom Cottrell Edinburgh and Biggar 0131 2254437
Josephine Goss Scotland 01343 835705
Kate Harvey Nottingham 0115 948 0815
Val Hird York 01904 629 347
Pat Hoare Exeter 01392 410090
Christine Key Surrey 01932 560725
Stephanie Kirke Thatcham 01635 869444
John Lawrence Linlithgow 01506 830190
Joy Lawton Leeds 07771 556162
Mary Llewellyn Doncaster 01302 743113
Theresa Long Wimbledon 0208 241 7930
Lynn Martin Honiton, Devon 0208 457 2643
Gloria May London 0207 486 4553
Joe McAnelly Newcastle upon Tyne 0191 286 1161
Susan McIntyre Burnham on Sea 01278 784490
Hilary Norris-Evans Wiltshire 01249 740506
Paul Peace Sheffeld & London 0114 235 1985
Su Ricks-McPherson Daventry 0844 736 2904
Lynnzie Stirling Edinburgh 0131 66 77 199
Joanne Waine Bedford 01234 852930
Carole Wan S.Yorks & London 01246 416 544
Patrick Waterson Ballymena (NI) 028 25631415
Do you run a not-for-prot peer supervision group? Advertise it free in the Journal! Contact the Editor.
The Boulder
In ancient times, a King had a boul-
der placed on a roadway. Then he hid
himself and watched to see if anyone
would remove the huge rock. Some of
the kings wealthiest merchants and
courtiers came by and simply walked
around it. Many loudly blamed the
King for not keeping the roads clear,
but none did anything about getting
the stone out of the way.
Then a peasant came along carrying
a load of vegetables. Upon approach-
ing the boulder, the peasant laid
down his burden and tried to move
the stone to the side of the road.
After much pushing and straining,
he nally succeeded. After the peas-
ant picked up his load of vegetables,
he noticed a purse lying in the road
where the boulder had been. The
purse contained many gold coins
and a note from the King indicat-
ing that the gold was for the person
who removed the boulder from the
roadway. The peasant learned what
many of us never understand - Every
obstacle presents an opportunity to
improve our condition.
- Author Unknown
The Cleaning Lady
During my second month of college,
our professor gave us a pop quiz. I
was a conscientious student and had
breezed through the questions, until
I read the last one: What is the rst
name of the woman who cleans the
school?
Surely this was some kind of joke. I
had seen the cleaning woman several
times. She was tall, dark-haired and
in her 50s, but how would I know her
name? I handed in my paper, leaving
the last question blank. Just before
class ended, one student asked if the
last question would count toward our
quiz grade.
Absolutely, said the professor. In
your careers, you will meet many
people. All are signicant. They
deserve your attention and care, even
if all you do is smile and say hello.
Ive never forgotten that lesson. I also
learned her name was Dorothy.
- Author Unknown
Giving When It Counts
Many years ago, when I worked as a
volunteer at a hospital, I got to know
a little girl named Liz who was suffer-
ing from a rare and serious disease.
Her only chance of recovery appeared
to be a blood transfusion from her
5-year-old brother, who had miracu-
lously survived the same disease and
had developed the antibodies needed
to combat the illness. The doctor
explained the situation to her little
brother, and asked the little boy if he
would be willing to give his blood to
his sister. I saw him hesitate for only a
moment before taking a deep breath
and saying, Yes, Ill do it if it will
save her.
As the transfusion progressed, he lay
in bed next to his sister and smiled, as
we all did, seeing the color returning
to her cheeks. Then his face grew pale
and his smile faded. He looked up at
the doctor and asked with a trem-
bling voice, Will I start to die right
away?.
Being young, the little boy had misun-
derstood the doctor; he thought he
was going to have to give his sister all
of his blood in order to save her.
- Author Unknown
Metaphor Corner
QUOTE-NOTES
Holding onto bitterness is like

taking poison yourself and
expecting your enemy to die
from it.

Author Unknown
34
Book and Product Reviews
Cognitive Hypnotherapy:
Whats That About and How
Can I Use It?: Two Simple
Questions for Change
by Trevor Silvester
Reviewed by Rob Woodgate
Having thoroughly enjoyed Trevor
Silvesters WordWeaving series of
books, I was keen to get my grubby
hands on his latest offering, Cogni-
tive Hypnotherapy - especially as its
been 4 years in the making.
Thankfully, one of the perks of being
Editor of the NCH Journal means
that Im sometimes lucky enough to
get a sneaky peak before everyone
else, and so it was that I found myself
immersed in the typesetters copy of
the manuscript one sunny afternoon
in September, some 3 months before
publication. A rare treat indeed!
There is no doubt that this is an ambi-
tious book - Cognitive Hypnotherapy
sets out a comprehensive framework
for understanding ourselves and our
lives, and a way for therapists of all
backgrounds to better tailor their
treatments to their clients.
It has, at its core, a simple premise
- that people are either engaged
in growth, which empowers and
enriches life, or in protection, which
shuts down our creative abilities and
choices in favour of survival.
As I read the book, which draws on
a vast array of sources - from Bruce
Lipton to Bruce Lee - I started to get
a sense of why it has been so long in
the making. This is no compendium
of techniques, its a fully thought
out philosophy of therapy which
embraces what works from many
disciplines and seeks to understand
it within the Cognitive Hypnotherapy
framework.
As the author notes, [Cognitive
Hypnotherapy] is not a style of ther-
apy, more a style of thinking to guide
therapy.
In many respects, Cognitive Hypno-
therapy is like an evolution of NLP
- NLP models excellence to create
interventions that work, and Cogni-
tive Hypnotherapy takes interventions
that work and seeks to understand
the principles of mind which under-
pin their efcacy so the therapist is
better equipped to respond uidly to
the needs of the client.
Reading this book was a real pleasure
and I felt a genuine excitement - as
if my subconscious mind were recog-
nising some lost ancient wisdom in
the message - and I found page after
page of value, both as a therapist as
well as personally.
Trevors passion and knowledge shine
through every page of this marvellous
book, and whether you are a thera-
pist or someone looking to help your-
self, the message will touch your life
profoundly.
ISBN: 1848765053
Published by Matador
RRP: 16.95
Scripts & Strategies in
Hypnotherapy
by Roger P. Allen
Reviewed by Fiona
Lightfoot
Scripts and Strategies is a useful
book that consists of 14 chapters in
a hardback format. It includes every-
thing from inductions to amnesia
and deserves its place on the book-
shelf of the hypnotherapist, especially
so those who are training or in the
beginning stages of their career.
The opening chapter consists of 13
inductions, including a self-hypnosis
training script, and covers a broad
spread of scenarios including scripts
for children, analytical or anxious
clients. Following this, logically, is a
chapter on deepeners, some of which
are fairly standard (The Garden and
The Stair) although the reproduc-
tion of a Michael Yapko script The
Minds Eye adds some variation.
This is a short but effective deepener
that assists clients in reducing the
inner self speak and thus allows for a
deeper trance state to be accessed. I
personally have found this very useful
with clients and would encourage
others to try it, paying particular
attention to pace (go slow) and into-
nation (emphasise the heaviness and
then the peace).
The book then branches out into
chapters which include habit break-
ing, fear and panic management,
building condence and self-esteem,
therapy strategies and performance
improvement. The scripts themselves
provide good foundations for fram-
ing and wording within a therapeutic
session, which is particularly useful
for new hypnotherapists, who will
nd that both useful and reassuring.
There are a range of issues recognised
within each chapter, so within heal-
ing and pain management there is a
choice that includes the fast allergy
cure, switches for pain and going to
the dentist. As the therapists experi-
ence and skills increase the book can
become more of an idea generator
and as it is quite comprehensive, it
provides good reference points for
most of the common issues clients
present.
Over 70 pages are devoted to smoking
cessation, beginning with Allens own
technique of dealing with the rst
call from a prospective client (bluntly
put, he puts it bluntly) and including
a useful smoking questionnaire and
several scripts. With the smoking ban
however many hypnotherapists have
reported a drop in numbers of smok-
ing cessation clients; the anecdotal
reasoning being that only die hard
smokers are left (and they probably
will, er, die hard), so perhaps in some
future reprints some of this space will
be given to other areas that do seem
to miss out (see below).
The perennial problem of weight loss
includes a weight loss reframe and
a weight control script, plus back-
ground information about overeat-
ing for the client to digest (ho ho).
The addition of the SWISH technique
is certainly benecial for those who
are not familiar with this method,
which is a stalwart strategy originat-
ing from NLP. Simple in its execution
yet seemingly powerful in results,
the SWISH technique is a useful tool
within a weight loss programme. It
can be performed without deliberate
trance (as hypnotic trance is generally
not an essential requirement for the
use of NLP techniques), but combin-
ing the two can be extremely effec-
tive. Clients will often report this to
you so it is well worth looking into if
it isnt already in your repertoire.
Disappointingly, some more sensitive
matters are not introduced in a simi-
lar way to smoking and weight loss,
so that chapter 8 on Sexual Issues
and Problems, contains four stand
alone scripts. Issues which are still
somewhat taboo in public life (impo-
tence, inorgasmia and sexual assault)
can affect a persons sense of self
and identity in signicant ways, and
these simple scripts seem unfortu-
nately not to deliver any caveats for
use or discussion on how distressing
and complex these subjects can be.
I personally would have preferred to
see a more thorough treatment given
to these matters or for them to be
excluded entirely, so that practition-
ers might look to other resources for
a substantial understanding of these
issues.
In summary, this is a helpful resource,
in particular for new hypnothera-
pists who need an overall view of the
discipline and the various types of
issues they will encounter. For those
who are more experienced or have
specialized interests, there probably
isnt enough depth here to greatly
further your knowledge, although its
a handy little book to return to when
you want to refresh or mix things up
a little. It is very reasonably priced at
around 23 and will repay the invest-
ment.
ISBN: 1855757567
Published by Crown House
RRP: 22.99
The Philosophy of Cognitive
Behavioural Therapy (CBT)
by Donald Robertson
Reviewed by Stephen Bacon
The Philosophy of Cognitive Behav-
ioural Therapy (CBT) by Donald
Robertson is a fascinating and very
readable analysis of how ancient
philosophy has informed modern,
evidence based therapies (whether
they know it or not!).
Ill be honest... I wasnt originally
going to buy this book because
although I have maintained an active
interest in Psychology since my
degree, and more recently started
training specically in Cognitive
Behavioural Hypnotherapy, I didnt
think I was at all interested in Philos-
ophy. I decided, just as retail therapy
(!), to buy the book anyway because
other publications I have read by
the same author have all been writ-
ten with clarity, insight and obvious
enthusiasm.
This book is no exception and it
turns out that I really am interested
in Philosophy, certainly in so far as it
relates to CBT; it was just that I had
previously had a complete misun-
derstanding about what Philoso-
phy actually was and how much it
can contribute, indeed how much
it has contributed and continues to
contribute.
I think that the two things I got most
from the book were rstly that there
is nothing new under the sun; that
dealing with modern pressures is not
really any different to dealing with
ancient pressures and philosophi-
cal / psychological solutions which
worked long ago quite clearly can
and do work now (they just have new
36
ship, which aims to help therapists
replicate some of his success in their
own practice, my interest was piqued.
The platinum programme is a six
month web based course, which,
amongst other things, promises to
show members how to make the most
of social media (Facebook, Twitter
etc), create online audio programmes
that will allow you to earn income
from your website, and how to
market yourself and your practice
effectively so that you stand out from
the competition and create a follow-
ing in the community.
It also includes personal mentoring
with the two course leaders - Adam,
who can advise on things related to
running a successful hypnotherapy
business, and his partner, Keith
Watson, who is an online marketing
guru and technical wizard.
As well as mentoring, there is an
opportunity to share ideas with other
like-minded hypnotherapists, both in
the forums as well as in the group
meetings for platinum members.
Put all together, the aim is to equip
you with the tools and knowledge
you need to make your business
more successful and protable, and
help you stay focused and motivated
whilst you take action.
As an added bonus, platinum
members also get access to all Adams
other material - which amounts to a
huge library of techniques, ideas and
interviews.
At the time of review, the platinum
programme was still in bubble wrap,
and there were only a half a dozen
topics available to review - though
by the time the Journal is published,
the programme will be well under-
way and there will be topics added all
through the 6 month course period.
Aside from a few minor sound quality
issues in these early topics, my rst
impressions were very favourable. The
video topics are presented as screen-
capture slideshows with commentary
from Keith and Adam, and the live
conversational feel makes them very
engaging and interesting.
The content so far is excellent - and
if the rest of Adams Inner Circle
content is anything to go by, the
programme is shaping up to be very
interesting indeed.
The price tag might raise an eyebrow
at rst glance, but considering the
platinum membership includes life-
time access to all Adams material,
personal mentoring for six months
and the web based tutorials, it starts
to look like very good value.
Will it help you make millions? Who
knows. Will it help you market your-
self more effectively online and avoid
time wasting mistakes? Undoubtedly.
Website: www.adam-eason.com/nch
Price: 600
names and more empirical evidence
supporting them). Indeed there is still
a lot more that modern CBT can learn
from ancient philosophy. Secondly,
the book reads as if you are lifting
the bonnet of CBT and really taking
a good look at the engine. It reduces
modern CBT to its lowest common
denominators by removing all the
glossy, shiny, sparkly bits which have
been added over time by different
schools of thought and takes you
straight to the techniques that are
underlying it all and doing the work.
In summary, I really liked this book
and it has, I think, a very broad
appeal to those interested in CBT
in terms of its origins or practice, and
to those involved with CBT as thera-
pist, client or academic, and to those
interested in self improvement, as well
as to those just interested in getting
the most out of life. In my opinion,
an excellent read and a resource well
worth keeping close to hand. Im very
good at starting books and getting
to half way through chapter 2 before
getting bored Ive nished this one!
ISBN: 1855757567
Published by Karnac Books
RRP: 22.99
Platinum Therapist
Business Membership
by Adam Eason & Keith
Watson
Reviewed by Rob Woodgate
Theres no denying that Adam Eason
is doing something right. His blog is,
according to web statistics company
Alexa, ranked in the top 10,000
websites in the UK, and it receives
nearly 4000 unique visitors a month.
So when Adam sent me details of his
Platinum Therapist Business member-
Advertise in the
Journal and be
seen by over 1800
Hypnotherapists
and Trainees.
Whole Page - 150
Half Page - 90
Quarter Page - 45
Half column - 30
Back Page - 50% extra
Inserts - 150
Series discounts available.
Please contact the Editor for
media pack 04/07.

hypnotherapists.org.uk - Issue 4 Vol 10 - The Hypnotherapy Journal
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