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A Project context
B Initial situation
C Project tasks
• Paper & Stationery Inc. is a German company acting on the European paper and stationery market
• After a long period of strong growth, sales have been stagnating or slightly declining recently,
and earnings are now falling
• A recent diversification process led to heavy losses and tied up considerable amounts of
capital
• Moreover, its core business of paper and stationery has also gone into the red
• From the errors of half-hearted restructuring efforts in the past, they have learned that they need to
call in the experts this time, and have thus hired Roland Berger Strategy Consultants to assist with
restructuring the core business
Source: Paper & Stationery Inc., Roland Berger analysis 100121_Practice Business Case_2010.pptx 4
B INITIAL SITUATION
Source: Paper & Stationery Inc., Roland Berger analysis 100121_Practice Business Case_2010.pptx 6
C PROJECT TASKS
What will your analysis focus on?1) What additional information will you need in the course of
1 the restructuring project?
Analyze the company's position from the information available to you. What do you think are
2 the main reasons for the company's current problems?
Draw up ideas for operative actions to improve the earnings and liquidity situation as soon as
3 possible
Sketch an approach to the strategic repositioning of Paper & Stationery Inc. (not the strategy
4 itself)