Pakistan Accumulators

(Pvt.) Limited




SUBMITTED TO : MISS HUMAIRA FAYAZ
SUBMITTED BY : MUHAMMAD SAQIB
MUHAMMAD IRFAN
WAQAS ULLAH SHAH
JUNAID KHAN
NAQASH AHMED
UMAR AWAIS KHAN

SEMESTER : 6
TH

PROGRAMME : BBA (HONS)
DEPARTMENT : MANAGEMENT SCIENCES
SUBJECT : PRINCIPLES OF MARKETING
DATE OF SUBMIT : 12/MAY/2014
TABLE OF CONTENT


INTRODUCTION 1
VISION 1
MISSION 1
GOALS 1

MARKETING MIX 2
PRODUCT 2
PRICE 2
PLACE 3
DISTRIBUTION CHANNELS 3
PROMOTION 3

CONCLUSION 4












Introduction
Pakistan Accumulators (Pvt) Limited (PAL) has more than 18 years experience in
the battery industry. PAL is an ISO 9001 & ISO 14001 certified company that
concentrates in various types of batteries, UPS and battery related products with the
brand name of "VOLTA "&" OSAKA". Initially it was manufactured under Technical
support of Chloride Industrial Batteries Limited, a subsidiary of Hawker Batteries
UK. Hawker Batteries is a world leader in battery manufacturing having numerous
factories all over the world.

Due to Pakistan Accumulators superior quality, competitive prices & minimum
delivery period Pakistan Accumulators are able to cater markets of different
countries like Afghanistan, Nepal, Sri Lanka, Mauritius, Madagascar, Sudan,
Lebanon, Jordan, Kuwait, Dubai, Saudi Arabia, India, Iraq & Libya.

We are awarded three times Export Merit Trophy by the Federation of Pakistan
Chambers of Commerce & Industry (FPCCI) for the year 2004-05 (Exports value$3.20
Million US Dollars) 2005-06 (Exports value $4.20 Million US Dollars) & 2006-07
(Exports value $5.40 Million US Dollars). In the year 2007-08 exports worth $ 9.35
Million US Dollars

Vision
To be largest manufacture of quality products with advanced technology to ensure
adequate return to stake holder

Mission
Aims at continuous improvement through skills and modernization of its products
to the entire satisfaction of its customers expectations and deliver to them zero
defect products in time.

Goals
1. Establish dealers network all over Pakistan to ensure the availability of
their products.
2. To completely satisfy the customers.
3. Ensure customer satisfaction by providing quality products at competitive
prices with the warranty coverage and ensuring after sale service.
4. Constantly endeavor to be market leader in terms of market share and
technology pace-setters in area of operations and to continuously improve
efficiency and competitive strength.
5. By continuously improving performance, aim to generate earnings
sufficient to ensure a secure future for the company and to produce and
increase market share.
6. To enhance creativity and job satisfaction, provide employees opportunity
for personal development

Marketing Mix

PRODUCT
The Pakistan Accumulators Pvt. Limited produces 12 volt batteries in different size
and plates. Local products contain so many types which should be used indifferent
vehicles and our product range includes 12 volts JIS
(JapanInternational Standard) batteries ranging from 32 AH to 200AH and DIN
(European Standard) batteries from 44AH to 92 AH.and also produce ups,
MFbatteries. The size of plates includes 9 to 31 plates so it is the hugemanufacturing
company.

The Pakistan Accumulators Pvt. Limited also exports its product. Our products are
sold worldwide for a broad range of electronic and industrial applications, where
cost effective battery power is required. Major export countries are India,
Bangladesh, Afghanistan, Saudi Arabia, Lebanon, Kuwait, Singapore, Dubai, Sudan,
Madagascar, Nepal, Mauritius, Jordan and other West African Countries.

PRICE
Pakistan Accumulators (Pvt) Limited has to face increasing competition in the
battery industry. As the number of competitors are increasing day by day but still
Pakistan Accumulators (Pvt) Limited enjoys a reasonable market share with the facts
of providing excellent services amongst the competitors. Pricing of product is set
through cost and profit

PLACE
Place means Placement is the distribution of the product to its customers at right
time, in right quantity, at right price and at right place. To ensure this, channel
adopted by the Pakistan Accumulators (Pvt) Limited for distribution is as follows:

DISTRIBUTION CHANNELS





PROMOTION

Sales Promotion
Pakistan Accumulators (Pvt) Limited conducts the tradeshows, concerts,
events, sponsorships, and discounts for sales promotion.

Advertisement
Advertisement is done through TV, radio, billboards, newspapers and
magazines. Current advertising slogans is Volta..... Ab chalay ga Pakistan

Public Relations
For establishing public relations, Pakistan Accumulators distributes its
newsletters, annual reports, calendars and diaries, donation for charitable events.
For the victims of balochistan earthquake, Pakistan Accumulators has donated 20
trucks, which were containing different foods items,


Producer Wholesaler Retailer Customer
Producer Retailer Consumer
Producer Consumer
CONCLUSION