Needs assessment Email newsletter Online dashboard

Use surveys, interviews and other methods
to find what local people and businesses
need to support their work.
Provide regular updates through online
newsletters delivered by email.
Create a personal or community
information hub by pulling in content
feeds from blogs and other sites of
interest. Updates automatically.
E.g. www.netvibes.com

3 1 1

Media support centre Google tools Project blog

Set up a local centre that supports schools,
youth centres, libraries, groups in working
with multi media tools as well as providing
some more basic computer training.
Sign up for free Google tools that offer e-
mail, calendars, collaborative word
processing, and other productivity tools.
E.g. www.google.com/accounts
The project or organisation sets up a
blog to keep people informed, and start
conversations. Only project staff can
create content, others comment.
E.g. www.wordpress.com

3 1 1

Online community/networks Online maps Collaborative comms

Use public networking spaces like Publish online maps and other ways of Ask partners and supporters of the
Facebook and/or create your own online showing localised information to help project to promote and engage on your
space for the whole community with a improve access to services and behalf in their networks
system like www.ning.com resources.

2 2 1
Wiki Campaigning website Collaborative research
Create a site for local news, information, Encourage use of free online system to
Use a free service that provides easily-
comment, with a strong emphasis on research and share Web bookmarks.
edited web pages where many authors can
campaigning: recruit a core group of E.g. http://delicious.com/
contribute and amend: like a mini wikipedia
reporters.

1 2 1

Neighbourhood screens Digi-bus Photosharing

Set up screens in central places in the Fit out a bus with audio visual materials, Encourage people to upload and tag
neighbourhood to display information, and staff with a media coach who can photos for public sharing.
agenda’s, videos and advertisements from support media literacy projects on location E.g. http://flickr.com
neighbourhood entrepreneurs. in schools, libraries, elderly homes, etc.

3 3 1

Project management online Hold a sprint Free calls, web conferencing

Manage messages, files and tasks for your Accelerate development by pacing project Encourage use of free Skype software
project by using a specialist collaboration building through sprints or challenges giving people free calls, teleconferencing
systems for your team. and video over the Internet.
See http://skype.com

2 2 1
Media ads and direct mail
Get contact details for potential users and
send them targeted communications. Pay
for ad space in newspapers, magazines
and other media
Events programme Mobile content
Make meetings and larger events part of Develop good content designed for
a planned engagement programme, with viewing on mobile phones.
some regular meetups. Report online.

3 2 2

Online voting Health check Press and media

Facilitate discussion and voting on issues - Run digital health checks for Spend time and effort in building
campaign for propositions and take organisations to find what they need to relationships and briefing traditional
decisions collectively. learn about social technology media.

2 2 2

Co-design workshops Network mapping Twitter

Run collaboration workshops with key Map the key interests and connections in Encourage use of the free short-message
interests so people design projects and the area to identify who to engage, and Twitter service to build connections, start
tools needed together from the start. then provide an “architecture” for the conversations, share news and ideas.
online system, services and events. See http://twitter.com

2 2 1

Video cameras and equipment
Buy or loan audio and video equipment so
people can create and share media content
Mobile messaging
Create text messaging system so people
can request information or services via
SMS or sign up to receive alerts to their
mobile phone.
Social media clinics
Organise drop in sessions run by
volunteers to help people get started with
digital media - from photos to video and
blogging.

2 2 1

Advertising Brokerage Local canvassing

Sell advertising space on your blog, Facilitate payments between members Make informal meetings, letter drops,
website or online, using Google Adwords of and take a small cut phone calls and leaflets in key places an
Addiply http://addiply.com/ important part of the mix of ways to
engage people.

2 2 2

Affiliate marketing Donated resources Use open source

Refer people on to other services and take Secure donation of the resources that the Use open source software and, wherever
a small fee each time project needs possible, free advice and shared
knowledge

2 3 2
Public grant funding Private investment Volunteers
Secure a large sum from a public funder to Secure initial investment from private Persuade people to help voluntarily
support your project for 1-3 years. sources based on the strength of your because they believe in the idea
revenue model

8 6 5

Partnerships Sponsorship Members donations

Persuade an existing organisation to Project is designed to attract significant Set up a bank account and Paypal, or
support your project, or collaborate with commercial sponsorship other donation system, to encourage
another to reduce costs your community to support you

5 5 3

Your idea? Your idea?

Sell products or services
Create and sell products, and/or charge
for specific services, such as running
workshops or providing consultancy

3
Your idea? Your idea? Your idea?

Your idea?
Your idea? Your idea?

Your idea? Your idea? Your idea?