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This document covers following details

1) General Questions
2) Firm Generated I nformation related Questions
3) User Generated I nformation related Questions
4) Consumer Attitude towards Low I nvolvement Product
5) Consumer Attitude towards High I nvolvement Product
6) Purchase I ntention
7) Personal Questions
8) Research Design.







General Questions
Do you have your own Facebook account?
Yes No
If NO, Please proceed to question # ____
How often do you use Facebook?
Everyday Once every two days Once a week Once every month
How active are you on other social media tools such as Twitter, Linkedin, Instagram etc?
Very active Somewhat active Not active
Which of the mentioned purposes have you used facebook for? Select all that apply.
o Connecting with friends
o Buying products
o Searching product information on brand pages
o Participating in contests and free giveaways

How many brand pages have you liked on Facebook?
None Less than 5 5-10 more than 10

Why do you like brand pages on Facebook?
o My friends like that page
o My friends invite me to like the page
o I searched for them myself
o To participate in a contest
o To avail deals and discounts


Which product category pages have you liked so far? Tick all those apply.
o Food products &Restaurants
o Technological products (like laptops, tablets and/or mobile)

On a scale of 1-5 shown below, indicate your level of agreement or disagreement with the
statements. Tick only one for every statement
1 Strongly disagree ------2 Disagree------3 Neither agree nor disagree------4 Agree ------5 Strongly
agree
Firm Generated I nformation
1 2 3 4 5
I find status updates on Facebook brand pages informative
It is difficult for me to decide whether the brand page is fake or official
I trust the content of the Official Brand Page
I find it hard to get the complete information about the product
I prefer a brand which responds to user queries on the page
I do not trust company generated content
The information on facebook brand pages helps me make purchase decisions


User Generated I nformation
1 2 3 4 5
I find status updates of my friends on Facebook brand pages informative
It is hard to believe in the authenticity of information posted by fans
I believe in private facebook groups made by fans about a brand/ product
I trust the information acquired through experiences shared
I believe in positive fan comments on the page
I believe in negative fan comments on the page
Fan comments have helped me make purchase decisions




Consumer Attitude towards Low I nvolvement Product
Please imagine one of the brand pages in food items category which you have liked on facebook. On
a scale of 1-5 shown below, indicate your level of agreement or disagreement with the statements
relating to the content and existence of that brand page. Tick only one for every statement
1 Strongly disagree ------2 Disagree------3 Neither agree nor disagree------4 Agree ------5 Strongly
agree
1 2 3 4 5
I really dont bother much about the negative comments until I experience
the same.

I enjoy experiencing new things.
Price paid for the product is low, so it really doesnt upset me if it
malfunctions.

I do not opt for opinions to make buying decision
The negative fan comments do not affect my perceptions about the quality
of the product

One positive fan comments do not affect my perceptions about the quality
of the product

Number of likes on that page do not build positive perceptions about the
product

Company updates and content do not affect my perceptions about the
quality of the product



Consumer Attitude towards High I nvolvement Product
1 2 3 4 5
Opinions are very important when making a purchase decision


Comments are reviewed critically before making the final purchase.


Quality has most weightage to influence my actual purchase.


The negative fan comments do not affect my perceptions about the quality of
the product

One positive fan comments do not affect my perceptions about the quality of the
product

Number of likes on that page do not build positive perceptions about the
product

Company updates and content do not affect my perceptions about the quality of
the product







Purchase I ntention
1 2 3 4 5
Official Facebook page give me the right information needed to make purchase
decision

Facebook groups give me the right information needed to make purchase
decision

I use the information on facebook about the product to make my purchase
decisions

Deals make it more likely that I purchase the product
Deals make it less likely that I purchase the product
I am more likely to buy a product which has an official Facebook page than
another brand (with the same features and price) which does not.


Personal Questions

Name (optional): _____________________________
Age:
o 18-25
o 26-35
o 36 and above
Occupation:
o Working
o Student
o Unemployed

Gender:
o Male
o Female
Marital Status
Single Married

Qualification
Inter Undergraduate Graduate Post Graduate/M.Phil/ PHd.
Income Bracket (Monthly)
0-25,000 25,001-50,000 50,001-75,000 75,001+


MODEL










FIRM GENERATED
INFORMATION
USER GENERATED
INFORMATION
Consumer Attitude Purchase Intention