IDEAS to IDEALS

The Citizen SBI Story

V Srinivas
Lead Researcher & CEO, Illumine

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 Organizational Imperatives

creating a
engaging proactively
customer fulfilling
with customer
organization Transforming
the mindset of communities
2,00,000
employees

closing
actualization gaps

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 The Citizen SBI Ideal:
Envisioning a new ‘state of living’

envisioning envisioning
as a process of as a process of
consensus building ‘future creation’

A new state of living

called citizenship

envisioning as an
inside-out process

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 The Citizenship Agenda

The human transformation to a

‘citizenship identity’ means
head
A CHANGE IN ‘HEART’
towards personal fulfillment &

or
vi
ha sustainable evolution of
heart
be

self and community

A CHANGE IN ‘HEAD’
organized around contribution to others

A CHANGE IN ‘BEHAVIOUR’
towards responsiveness in day-to-day
action

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 Uncovering our real identity

who am I?

what do I do?

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 Uncovering our real identity

who am I?

what do I do? Function

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 Uncovering our real identity

who am I? Being

what do I do? Function

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 How do I view myself?

who am I?

what do I what do I
do? do?

A non-citizen is one in A ‘Citizen’

whom only the functionary is one in whom both –
aspect is awakened function and being are
awakened

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 Consequence of this point of view

CGM

GM

Clerk

Shared, equal identity

AGM at the level of being

…..

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 From ‘function’ to ‘function + being’
implies a shift in the state of mind

reactive behavior
process
imagination contribution

evolution

responsiveness
historic modes
of thought

non-citizen state of mind citizen state of mind

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© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 The power of the citizen state of mind

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impulsive reaction responsive behavior

non-citizen state of mind citizen state of mind

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 How to realize the citizen state of mind ?

l
dea
i
p
s hi
en
i tiz
Yes! e
C
I can! Th Can SBI be a mighty laboratory for
human transformation?

HEART
can we experiment in shifting from narrow self
interest to including the interests of others ?

HEAD
can we experiment in creating and working through
various contribution opportunities in our daily life?
where we are
BEHAVIOUR
can we move towards responsiveness
in day-to-day action?

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 The Dynamic of Change
How we achieve this mindset change in practice

Perceiving the Ideal

(Citizenship)
Putting into place
the “enabling
environment” Changing the
(Support “modes of thinking”
Citizenship (Contribution Thinking)
Behavior)

Transforming the
“social contract”
(Enlightened Self-interest)

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd
 ®

www.illumine.info

®
© 2008; Designed & Developed by Illumine Knowledge Resources Pvt Ltd