EXECUTIVE SUMMARY

Askari Commercial Bank is one of the leading banks in Pakistan, which is growing
rapidly. Economy of Pakistan specially banking sector is developing with high rate,
so there are opportunities in banking sector.
Thats why ! chose to do internship in Askari Commercial Bank "td. Peoples Colony
Branch.
#uring my internship ! was sent to different departments including Credits, E$ports,
!mports, Collection, %emittances and Accounts. !t provided me good learning and !
had chance to have the e$posure of how a bank undergo its functions. All in all, it
was very good learning for me, which will be helpful in my career.
1
DEDICATION
I dedicate this report to my parents, specially my mother, teachers, friends and to all people
who helped me in preparing this report.
2
Table of Contents
&istory '(
Awards and Achievements ')
*ission '+
,rowth '-
Corporate Citi.enship '-
Technological !nnovation '/
Customer relationship '/
Employee relationship '0
Products and 1ervices 2'
*ain Competitors 2'
*arketing 1trategy 22
Competitive 1trategy 22
#epartmentali.ation and *anagement of Branch 23
145T Analysis 2-
145T Analysis *atri$ 6'
*ost Critical Area 62
1trategic development 63
PE1T Analysis 66
*y 7inding 6(
Conclusion ('
1uggestions and %ecommendations ('
8ew 9nowledge Ac:uired (6
Problems Encountered (6
!mpact of E$perience on my Career ((
5rgan gram ()
Bibliography (+
3
HISTORY OF ASKARI COMMERCIAL BANK LTD.
!ncorporated in Pakistan on 5ctober 0, 2002, Askari Bank commenced its
operations in April 2003, as a Public "imited Company, and has since e$panded
into a nation;wide presence of )/ branches, supported by a network of online
AT*s. The Bank is listed on the 9arachi, "ahore < !slamabad 1tock E$changes
and the initial public offering was over;subscribed 2+ times. 4hile capturing the
largest market share amongst the new banks, Askari has provided good value
to its shareholders. 5ur share price has remained appro$imately 23= higher
than the average share price of :uoted banks during the last four years. Askari
Bank is principally engaged in the business of banking as defined in the
Banking Companies 5rdinance, 20+3. As at #ecember 62, 3''6, the Bank
had total assets of Pak %upees /).( billion, with over 3)',''' banking
customers. Askari Bank is the only bank with its operational &ead 5ffice in the
twin cities of %awalpindi;!slamabad, which have relatively limited opportunities as
compared to 9arachi and "ahore. This created its own challenges and
opportunities, and forced us to evolve an outward;looking strategy in terms of our
market emphasis. As a result, we developed a geographically diversified assets
base instead of a concentration and heavy reliance on business in the ma>or
commercial centers of 9arachi and "ahore, where most other banks have their
operational &ead 5ffices.
4
Aa!"s # A$%&e'e(ents
5ver the years, Askari Commercial Bank "imited received
several awards for the :uality of banking service to individuals
and business.
ACB" have been declared ?The Best Bank in Pakistan@ by
Global Finance maga.ine for the years 3''2 < 3''3. Also,
have been given the ?Best Consumer !nternet Bank@ award for
Pakistan by the same maga.ine for the year 3''3. !n 200(,
200+ and 200-, they received Euro money and Asia money
awards. Askari has an A 2 A rating for short term obligations ;
the highest possible for the category, whiles the long;term
rating stands at AA. Askari Bank won the prestigious ?Best
Presented Annual Accounts@ awards for 3''' and 3''2 from
the Institute of Chartered Accountants of Pakistan and the
Institute of Cost and Management Accountants of Pakistan, for
the services sector. 7or the past four years, they have
received pri.es from the 1outh Asian Federation of
Accountants for ?The Best Presented Annual Accounts@ for the
financial sector, in the 1AA%C region.
5ver the years, Askari Bank has proved its strength as a leading banking sector
entity, by achieving the following firsts in Pakistani banking.
i) First Pakistani Bank to offer online realtime banking on a
country!ide basis
ii) First Bank !ith a nation!ide A"M net!ork
iii) First Bank to offer Internet Banking ser#ices
ivB 7irst Bank to offer e;Commerce solutions
5
M&ss&on
To be
leading private sector bank in Pakistan
with an international presence,
delivering :uality services
through innovative technology
and effective human resource management
in a modern and progressive organi.ation
culture of meritocracy, maintaining
high ethical and professional standards,
while providing enhanced value to all our stake;holders,
and contributing to society.
6
)RO*TH
+THERE IS NO SIN ,UNISHED MORE IM,LACABLY BY NATURE THAN
THE SIN OF RESISTANCE TO CHAN)E-
4e live in a moment of history where ever thing is changing so fast that we begin
to see the present only when it is already disappearing.
7rom a humble beginning
with >ust - branches in
2003, today they en>oy a
network of )' outlets,
spread across the country.
These outlets are
supported by a network of
self service AT*s.
Their total assets now
e$ceed %s.)'.0 billion and
they have over 2-
products and services to
match their customers
individual needs. Banks
e:uity base stands at %s.
3.)/ billion with 3' growth
over the last ) years.
7

C5%E CA"DE1
Commitment
!ntegrity
7airness
Teamwork
As part of their internal communications program, these core values are
inculcated in their employees through internal memos, posters and most
importantly leading by e$am%le&
TECHNOLOGICAL INNOVATION
Technology is rapidly changing the way they think, act and do
business. !t has played a pivotal role in enhancing customer
e$pectations, particularly with respect to speed and :uality of
service.
CUSTOMER RELATIONSHI,S
8
'Before
!e
disco#er,
!e must
e$%lore(
9nowing their customers and
their needs is the key to their
business success. Their products
and services are structured to
touch and improve the :uality of
lives of all segments of society.
1ervice :uality standards are
designed and monitored to
ensure a consistent and
convenient customer e$perience.
Theirr client relationship
managers are well e:uipped and
well trained to provide most
efficient and personali.ed service
to each and every customer.
Their products and services are
as diverse as their market
segments. They have structured
and syndicated financing
arrangements, working capital
finance, Balancing;*oderni.ation
%eplacement EB*%B facilities,
financing of international trade,
consumer credit, small business
loans, credit cards and
unparalleled investment products
for the individual saver. Askari
Bank is proud of the pioneering
role in providing the most modern
technological services to its
customer base,
9
EM,LOYEE RELATIONSHI,
')nusual effort on %art of the em%loyees !ho are a%%arently
ordinary !orkers is one of the key indications of a su%erior
enter%rise(
,RODUCTS AND SERVICES
Bank provides following products and services to its customers
Consumer Banking
%etail Banking
1*E 7inancing
Corporate 7inancing
7oreign Trade 1ervices
MAIN COM,ETITORS OF ACBL
Bank Alfalah "td.
7aysal Bank "td.
Dnion Bank "td.
1
MARKETIN) STRATE)Y
Askari Commercial Bank Peoples Colony Branch is not undergoing any
promotion on media. But now, %etail Banking ,roup is considering this
option , as they are providing Business loan, Personal loan, 1mart cash,
*ortgage finance etc. The main emphasis of Bank is on personal
marketing. *ost of the clients of bank have come to the bank due to
personal relations.
COM,ETITIVE STRATE)Y
#ue to stiff competition in financial market, there is cutthroat competition in banking
sector. Customers have many options, so banks need to be highly competitive in
order to gain and retain customers. Bank is mainly focusing on strong position of
Bank among highly rated banks of Pakistan. The rating of bank according to PAC%A
is also very high which is competitive edge of Askari Commercial Bank "td.
11
De.a!t(ents # Mana/e(ent of t%e B!an$%
De.a!t(ent Na(e F A$$o0nts
Mana/&n/ Bo"1 F Off&$e! A$$o0nts
7unctionsF
Preparing #aily Position %eport
Preparing 1alary 1heet
Couchering
De.a!t(ent Na(e F C0sto(e! Se!'&$es
Mana/&n/ Bo"1 F Off&$e! De.os&ts #
!e(&ttan$es
7unctionsF
5pening of Accounts in the following categories
Current account G saving accountsG 7cy Accounts
*anaging Call #eposits %eceipts
*anagement of 1hort term 8oticeG 7i$ed #eposits
*anaging foreign currency Accounts
12
De.a!t(ent Na(e 2 E3.o!t
Mana/&n/ Bo"1 2 Mana/e! E3.o!t
7unctionF
*anaging 7oreign currency transactions
*anaging E$ports
*anaging international foreign currency payments
*anaging E$port documents for payment reali.ationG negotiation of post
shipment bills
De.a!t(ent Na(e 2 )ene!al O.e!at&ons
Mana/&n/ Bo"1 2 Mana/e! O.e!at&ons
7unctionF
#aily cash management
Cash receipt < deposit management
1upervision of overall branch operations
De.a!t(ent Na(e 2 Clea!&n/ De.t
Mana/&n/ Bo"1 2 Clea!&n/ off&$e!
7unctionF
Accepting transfer delivery and clearing chec:ues
Arranging receipt of che:ues payment
Amount collections on drawn checks for members and sub;members of local
clearing house
13
De.a!t(ent Na(e 2 Re(&ttan$e De.t
Mana/&n/ Bo"1 2 Re(&ttan$e Off&$e!
7unctionF
*anaging insurance of demand drafts
Telegraphic transfer of money
*ail transfer
Pay order
De.a!t(ent Na(e 2 C!e"&t
Mana/&n/ Bo"1 2 Mana/e! C!e"&t
7unctionF
Preparation of Credit Proposals
*anagement of following securities
*ortgage
&ypothecation
Pledge
Charge
!ssuance of guarantees
F0n"e" Fa$&l&t&es
%unning 7inanceG Cash 7inance
Term 7inance
7inance Against Packing Credit Part ! E7APC !B
7inance Against Packing Credit Part !! E7APC !!B
14
7inance Against !mported *erchandi.e E7!*B
Payment Against #ocument EPA#B
7inance Against Trust %eceipt E7AT%B
7inance Against 7oreign Bills E7A7BB
7oreign Bill Purchased ECleanB
"ocal Bill Purchased ECleanB
7oreign Bill Purchased E#ocumentaryB
"ocal Bill Purchased E#ocumentaryB
8on 7unded 7acilities
"etter 5f Credit
"etter 5f ,uarantee
"ist of #ocuments for processing Credit Proposal
Business .!of&le
Mana/e(ent St!0$t0!e
,!o"0$t M&3
L&st of S0..l&e!s an" C0sto(e!s
Bo!!oe!s Bas&$ Fa$t S%eet
A0"&te" F&nan$&al State(ents of last 4 1ea!s
Resol0t&on of Boa!" of D&!e$to!s
Me(o!an"0( of Asso$&at&on an" A!t&$les of Asso$&at&on
Ce!t&f&$ate of In$o!.o!at&on
Ce!t&f&$ate of Co((en$e(ent of B0s&ness
Co.&es of ID $a!"s of ,!o.&t&ato!5 ,a!tne!5 D&!e$to!s5 (o!t/a/e!s
Fo!( A6 Fo!( 78 an" Sea!$% Re.o!t
In$o(e Ta35 Sales Ta3 Ce!t&f&$ate
Co.1 of I(.o!t5 E3.o!t Re/&st!at&on
EE State(ent
L&st of Ma$%&ne!1
15
T&tle Dee"6 Fa!"6 Non En$0(b!an$e Ce!t&f&$ate6 A9s S%a:!a6 Val0at&on
Ce!t&f&$ate an" Le/al A"'&so!;s O.&n&on
B0s&ness &t% ot%e! Ban9s
Types of 1ecurities
#eposit
1aving Certificates
Pledge
&ypothecation
*ortgage
Charge
"ien
Cash *argin

De.a!t(ent Na(e 2 IT
Mana/&n/ Bo"1 2 IT In$%a!/e
7unctionF
*anaging day to day cash transaction in computer
*aintaining customers accounts in computer
%eceiving all mails from &ead 5ffice
7a$
9eeping AT* in working condition
Printing daily reports
%eceiving !BCA
T1.es Of F&nan$&n/
Consumer 7inancing
16
1*E 7inancing
Corporate
17
S * O T A n a l 1 s & s o f t % e B a n 9
8ow a deep look of banks internal environment as well as its e$ternal environment.
The situational analysis will give us a clear picture of banks strengths and weakness
and the opportunities available in the open market to overcome e$pected threats.
!nternal Environmental Audit
St!en/t%s2
,!o'en Mana/e(ent2
The branch has a well established management infrastructure. *anagerial position is
a leading tower of the bank. *anagement is using strong and strategic management
decision to make the bank a completely managed bank of the area.
La!/est ,!o"0$t Ran/e2
ACB" has the largest product range in banking sector.
7ollowing is the list of its products and services range that will prove banks
strengthH
18
As9a!& Val0e ,l0s
The best that you deserve
Askari Bank leads the way, yet again ...... with the introduction of Askari
Banks Calue Plus, rupee deposit account, which promises greater
financial freedom and security, in an unmatched way. !nvest as little as
%s.2','''G; in a value plus savings deposit and you are entitled to earn
monthly returns, while still en>oying the fle$ibility of a normal checking
account.
Advantages
Partial li:uidity offer on all time deposits
*onthly return
3(hours world;wide protection plan
A19CA%# E#ebit CardB <
unmatched service :uality
19
Askari Bank is committed to provide you innovative and
competitive solutions to your banking needs in a more efficient
and personali.ed manner. Iour Bank en>oys a strategic
competitive advantage over all domestic players by virtue of its
leadership, large network and technological advancement. !n
line with tradition of innovation, Askari Bank takes pride in
announcing launch of ?A19CA%#@; Askari Banks #ebit Card.
A19CA%# is tailored to your shopping needs and is another
valuable financial solution reflecting its commitment to build
lasting relationship with you.
A19CA%# means freedom, comfort, convenience and security, so that
you can have retail transactions with complete peace of mind. A19CA%#
is your new shopping companion which enhances your :uality of life by
letting you do shopping, dine at restaurants, pay your utility bills, transfer
funds, withdraw and deposit cash through AT* anywhere, anytime.
7or :ueries about A19CA%#, feel free to contact nearest branch or Call
A19CA%# Centre at E')2B 222;''';-//. 5n behalf of Askari Banks team,
! wish you ecstatic moments with your A19CA%#
4&AT !1 A19CA%#J
!t is an innovative step in the evolution of todays plastic money. !t
gives you the freedom to access your 1avings, Current or A1#A
Account at merchant locations and AT*s. 4henever you make
payments, the amount will be instantly debited to your account.
A19CA%# combines the key elements of AT* Cards, Credit Cards
and Checks; besides giving instant access to cash and acceptance.
*58EI *A8A,E*E8TF
Every purchase and AT*
withdrawal will appear on your
monthly checking account
statement, including the date,
place and amount. !t will allow
access to your money that you
have set aside to cover Checks
which have not yet cleared;an
2
T%e Ult&(ate ..........,oe! ,la1e! &s %e!e
4hat is A19P54E%J
A19P54E% is the name for Askari Banks Pre;paid Card. Although, it is a
?stored value@ card, but unlike an AT* or debit card, A19P54E% is not
connected to any account. !t is an instant cash card that can be used at any
ACB" AT* or other AT*s carrying 2;"ink symbol, i;8et Banking and at all
designated Point of 1ale terminals. Play on Iour 5wn Terms
The card offers remarkable convenience forF
Everyday purchases
Payment of bills
1afe alternative for carrying cash during traveling, special occasions, and
emergency back up.
Easy transfer of money from one A19P54E% card to other A19P54E%
card.
The ideal accessory for students
As a pre;paid card, A19P54E% has its own built;in spending limitH set by
how much money is loaded to it and how fre:uently it is topped up.
*oney can be conveniently loaded to any card either by depositing cash at
any ACB" Branch or through the AT*
i;8et Banking from another A19P54E% Card.
9ey 7eatures
!ssued to ACB" G 8on;ACB" customers.E8!C Card holdersB
*inimum !ssuance "imitF %s. )''G; .
2''= customer acceptance.
Card can be reloaded anytime.
Transfer of money from one card to another card.
Payment of Dtility Bills through AT*s and !nternet.
!nstant access to moneyH 3( hours a day, - days a week.
Easy cash withdrawal through ACB" AT*s or AT*s carrying 2;"ink or 5ri$
"easing network symbol.
7ast, private, safe and secure option for cash transfers.
21
%eplacement of card in case of loss, theft, damaged or defective card.
9ey AdvantagesF
Dltimate way of carrying cash.
Easy access to cash and commodities.
8o waiting in long :ueues for paying utility bills.
8o issuance fee.
8o credit approval re:uired.
Account relationship with ACB" not mandatory.
Can be issued to anyone having 8ational !dentity Card.
Convenient and ine$pensive money transfers.
1ecured online access to transaction records and purchases.
Countrywide acceptance and availability
As9a!& T!a'ele!s C%e$9s
Askari Banks Travellers Che:ues
,oing placesJ #ont leave home without the convenience of
Askari Travellers Che:ues in your pocket. Available in the
denomination of %s.2','''G;, its light, safe and ideal for all
travel purposes. 4elcome to another valuable financial
solution from your trusted bank.

7%EE !11DA8CE
Iou dont have to pay any service charges for purchasing Askari
Travelers Che:ues. Iou can buy these either against cash or
debit to your personal account. 1imply visit any of ACB"
branches located all over Pakistan and en>oy the privileges of
buying Askari Travelers Che:ues
22
Ea!n <.=<>en$as%(ent Co((&ss&on
This unmatched feature lets you e$perience yet another
innovative customer care solution. Iou will receive '.2'=
commission whenever the traveler che:ue is encashed after
6' days of holding
En:o1 A""e" Safet1 # Se$0!&t1
4ith our state;of;.the;art in;built security features you can be rest assured that this is
the best way to make and accept payments. &igh security lithography, ultra violet
printing, special thread, anti scanner pyramid design and uni:ue micro lines, all done
and printed in D9 gives you the comfort of dealing in the most safest substitute for
cash, easily refundable in case of loss and theft.
As9a!& Ban9;s ,e!sonal F&nan$e
5ne of the :uickest approval processes aroundKKK
5ne can avail unlimited opportunities through Askari Banks Personal 7inance.
4ith unmatched financing features in terms of loan amount, payback period and
most affordable monthly installments, Askari Banks Personal 7inance makes
sure that you get the most out of your loan. 8o matter what your need is, Askari
Bank has more ways to serve you then ever before.
7eaturingF
23
Car 7inancing *ade Easy
Askari offers the most convenient and affordable vehicle;financing scheme, which
provides customers an opportunity to own a brand new vehicle of their choice.
Askaris ?8o eligibility@ clause automatically :ualifies a person to own a latest car
of their choice. 4ith minimum down payment, lowest insurance rates and widest
range of available car makes and models, Askari offers the best value to you.
ASKARI BANK;S Cas% Mana/e(ent Se!'&$es
?Askari Cash *anagement 1ervices@ aimed at effectively managing the
accounts receivable portfolio of medium and large corporate entities. 4hile this
service will help the corporate entities improve their li:uidity, due to our well;
diversified branch network.
The service primarily aims at providing clearing, collection and cashGtransfer
facility to corporate, under one resource center, which handle the process through
the branches and provide ade:uate reporting to the corporate clients, on various
aspects of their accounts receivable portfolio, every month.
The product can be tailor made for 8ational and *ultinational companies. The
transaction process flows, operational methodologies and service pricing varies from
customer to customer, with marginal modifications, depending upon volumes and
nature of transactions involved.
Personal #ocuments
Copy of 8ational !dentity Card
3 recent photographs Epassport
si.eB
"atest paid utility bill EcopyB, received at residence Business
#ocuments
Business #ocuments
Properietorship declaration or partnership deed Title documents EcopyB or rent deed
for business premises
"atest paid utility bill EcopyB@received at business address
24
*embership certificate EcopyB and payment receipts of Chamber of
Commerce G Trade Body G Professional Association Efor medium business finance
onlyB
."ast ta$ assessment orders Efor medium business finance onlyB
Banking #ocuments
Bank statement of business Elast + monthsG2 yearB
Bank certificate from e$isting bank indicating account title
and account opening date
Property #ocuments
Title documents EcopyB
"atest property ta$ payment receipt EcopyB
*ea9nesses of ACBL
4ork 5verload
There is insufficient staff in the branch that is why one personnel has to perform
more than one >obs. 1o due to overloading of work, employees individual
efficiency is not up to the mark and they remained de;motivated.
25
"ack of Time *anagement
*iss management in time and working capacity is an obvious weakness of the
branch. #ue to overloaded work, there are no deadlines to complete a task and
employees generally have to face late hours sitting. This late hours sittings make
them annoyed and decrease their working efficiency. Dltimately customers of the
branch have to suffer. !f branchs top management set a proper timing for the
customer dealing and office working, many unwanted problems can be avoided.
"ack of *otivation
There is no trend of ?>ob rotation@ in the branch. *ost of the employees have
been working at the same posts for the last many years. This stagnant trend in
daily working makes them less efficient and they generally take less interest in
new developments. *oreover no motivational activities, like performance rewards
scheme, annual recreational tours for changing environment, are being practiced
in this branch. That is why most of the staff is de;motivated.
"ack of necessary material
Branch manager wants to increase profit by reducing cost of operations. 1o many
necessary items that are very important and an integral part of day to day
operations have not been arranged and due to non availability of necessary
material for performing daily operations, customers as well as employees have to
face many difficulties and this bring a bad name to the branch.
Ciolation of %ules
Top management of the branch generally gives priority to their personal relations
instead of performance of the workers. This is :uite obvious from the hiring
criteria. ,enerally those candidates are selected to perform in the branch that
has strong references. That is why high performers are discouraged to perform in
the branch insteadH people with strong reference are permitted to perform with
their own will.
26
Promotional Criteria
Branch top management does not promote its staff by evaluating their
performance. !nstead, those employees are promoted that have personal
relations with the top management. This type of promotional criteria spread de;
motivation among the staff and they take less interest in their work.
Advertising and other promotional activities
Top management of the branch does not take interest in advertising the branchs
products and services. 8o promotional mi$ is being launched to develop a god
market image of the branch.
E 3 t e ! n a l E n ' & ! o n (e n t a l
A n a l 1 s & s
5pportunities
27
Chance to be a biggest strategic Branch in 7aisalabad
1ince ACB" has active networked in the country as well as abroad, it can be the
biggest strategic bank in 7aisalabad by developing a network among other
branches in 7aisalabad. !t means account holder of any branch can manage his
transactions through ACB" PE5P"E1 C5"58IBranch
E;Banking 7acility in Peoples Colony Branch
As ACB" is offering mobile banking and virtual banking facilities, it can be the
best in e;banking business by developing a strong e;brand for the future banking.
ACB" >ust need to develop its software section for preparing e;banking innovative
and convenient products for national and international customers.
!nternationally Lualified staff
Banking sector internationally has made great progress. !n Pakistan, now there
are many individuals that are very trained and foreign :ualified in banking sector.
ACB" Peoples Colony Branch must change its hiring policies and must recruit
internationally :ualified stuff so that they could introduce new trends and
innovative banking products..
1pecial #esk for e$port concerns
ACB" Peoples Colony Branch must initiate a special desk to facilitate e$porters
of 7aisalabad. As there are many e$port oriented firms in the 7aisalabad, ACB"
PE5P"E1 C5"58IBranch can take huge business from the e$porters market.
1pecial #esk for local businessmen
ACB" PE5P"E1 C5"58I Branch must develop a special desk for local
businessmen. As local businessmen deal a lot of money in their daily operations,
ACB" PE5P"E1 C5"58I Branch can provide them facility at their convenience.
!n this way local businessmen will give business to this branch as they will feel
ease in this branch.
28
!nternet Banking 7acility
ACB" PE5P"E1 C5"58I Branch still not offering !nternet banking facility to
their account holders. Branch should initiate this facility. As there are a large
number of businessmen in 7aisalabad market and generally they dont have time
to pay fre:uent visits to the branch. 1uch internet banking facility will definitely
give
them an opportunity to save their time and they will give more and more business
to ACB" PE5P"E1 C5"58I Branch as no other bank in 7aisalabad is offering
such facility
*obile Banking
ACB" has a large network of *obile banking. ACB" PE5P"E1 C5"58I Branch
can take benefit of this facility and can offer *obile banking service to its local
account holders.
T%!eats
Cut throat competition
There is a great competition among different branches of the different banks.
These banks are offering bank services at very affordable prices. 1o such cut
throat competition can be a vital threat for the branch
Banks P% desk
As ACB" PE5P"E1 C5"58IBranch dont have any P%5 EPublic %elation
5fficerB. 5thers branches put great emphasis on customers relations and
facilitate their customers at ma$imum level. This could also be a great threat for
the PE5P"E1 C5"58I Branch.
E;Banking
*any well renowned banks in 7aisalabad are planning to offer e;banking facility
to their customers. !f they start providing this facility before the ACB" PE5P"E1
C5"58I Branch starts it, this could be a great threat for the branch.
29
Employees Turnover %atio
Employees of the PE5P"E1 C5"58I Branch are very de;motivated that is why
employees turnover ratio of this branch is very high. Employees of this branch
leave the >ob from this branch due to bad policies E"ate hours sitting, de;
motivationB and >oin other branches that provide them a good working
environment. !f the ratio of employees turnover remains same, this could be an
alarming situation for the branch.
3
S * O T A n a l 1 s & s M a t ! & 3 O F A C B L
1T%E8,T&1;1 4EA98E11E1M4
2; "argest product line
3; "argest no of facilities.
6; !15 < 1A /''' certified
company
(; Ability to offer online
banking at branch level
); 5ver ten years satisfied
customers
+; Proven management
-; 1ophisticated !T
banking products
0; *arket image as best
commercial bank.
2;4ork 5verload
3; "ack of *anagement
6; "ack of motivation
(; "ack of necessary
material
); Ciolation of rules and
regulation
+; 8o performance
evaluation criteria
-; !nsufficient capacity
utili.ation
5PPE%TD8!T!E1; 5
2;Chance of being a
strategic branch due to
good management
3; E;banking facility in
Peoples Colony Branch
6; !nternationally :ualified
stuff available in banking
sector
(;5pening of a special
desk for local businessmen
15; 1trategies
2; !ntroduce new products
in internet banking.
3; 5pen special desk for
e$porters
6;Dse !T integrated
technology for *obile
banking services
(; Dse market image edge
to get business from
e$porters.
45; 1trategies
2; Dse management
strategies to decrease
overload of work
3 ; ,ive !n;house
training to dissatisfied
employees to increase
their motivation level.
6; Dse of new
technology for *a$.
Capacity utili.ation.

31

T&%EAT1; T
2; Competitors with
computeri.ed e; banking
services 3;
Banks P% desk is not
active
6; Threat of E;banking
initiative from competitor
side (;
Employees high turnover
ratio and >oining of
competitors banks
1T; 1trategies
2;Advertise ACB"s
"argest product line and
attract customers
3; Dse proven
management techni:ues
to reduce employees
turnover ratio.
6; #evelop new products
E% < #B for local
businessmen and
e$porters
4T; 1trategies
2; #ecrease work load
by hiring new employees
3; Banks public relations
desk should be
developed properly
Most C!&t&$al A!ea
The critical areas that should be addressed in future policies and strategies of
ACB" Peoples Colony Branch are the following
!nnovative online services for local businessmen and e$porters
Advertisement of the branch in local market to develop good images in the
market
1pecial services and products for e$porters
E;banking < mobile banking facility for e$porters, local businessmen and also
for individuals
&iring of well educated and e$perienced stuff for moderni.ing the banking
strategies of P.C Branch
32
St!ate/&es De'elo.(ent
Advertise ACB"s largest product line and attract local customers EE$porters
and local businessmenB
Dse proven management techni:ues to reduce employees turnover ratio.
#evelop new products E% < #B for local businessmen and e$porters i.e. E;
banking facility < mobile banking facility. 7or this purpose develop E;banking cards
for local businessmen and e$porters
!ntroduce new products in internet banking.
5pen special desk for e$porters
33
, E S T A N A L Y S I S o f A C B L
,ol&t&$al Fa$to!s2
2. ,overnment policies for commercial banks are not appreciable
3. Dnstable political conditions of the state bank of Pakistan that definitely
disturb the commercial banks performance and working conditions
E$ono(&$al Fa$to!s2
2. "ess finances with bank to manage day to day operating material
3. Comparatively "ess salaries of the staff
6. 8o compensation and beneficiary funds for the high performers in the
bank
So$&al Fa$to!s2
2. 8ot very well educated staff in 7aisalabad.
3. People generally hesitate to take responsibilities.
6. Comparatively tough market for banking sector as too many competitors are
in competition.
(. Banks working environment is not of international standard because
of local manager caliber.
). ,eneral habit of local businessmen is not to involve banks in their daily
transactions
+. People do not give any importance to savings.
Te$%nolo/&$al Fa$to!s2
2. Bank has a well;established !T department. Especially the banks *8ET
banking system and *obile banking system
3. "atest computeri.ed account management system
6. "ess technical staff that do not comply with modern banking tools.
(. 1ophisticated !T department of the Bank.
34
D e s $ ! & . t & o n o f M1 F & n " & n / s & n AC B L
!nternship "earning Phase
! started my internship in Askari Commercial Bank "td. Peoples Colony
Branch to all functional areas and departments of the bank. #uring my
internship period ! performed internship in all departments of the bank and
took a deep understanding of every department of the bank. 7ollowing are
some departments of the bank in which ! personally performed and learnt
a lot.
Collection
%emittance
#eposit
Clearing
Credit department
E$port < !mport department
35
Collection *e%artment
The checks from different cities other than 7aisalabad are collected in this
department. The checks may be of ACB" or any other branch. After reali.ing the
nature and originality of checks, amounts are credited in the account
+emittance *e%artment
This department basically deals in transferring of money. ! worked in this department
for ( days during internship. %emittance can be of two types
1! !nward remittance
2! 5utward remittance
Ina!" !e(&ttan$e
!nward remittance consists of Telegraphic transfer ETTB, *ail Transfer E*TB, and
#emand #raft E##B. These are the different modes of remittance through which
customers are facilitated and their cash remittance is made easy and safer.
O0ta!" !e(&ttan$e
5utward remittance are also consists of TT, *T, ## and Pay order EPCB customer
approach the bank for transferring their money to other cities of Pakistan
*e%osit *e%artment
ACB" P.C branch receive money against following accounts
1! Current deposits
2! Profit and loss accounts
3! 7i$ed deposits
4! Term deposit accounts
5! 1hort term deposits
6! Call deposits
7! 7oreign currency deposits
36
8! Askari 1pecial #eposits
9! Calue Plus 1aving #eposits
! worked in this department for the ) working days and learnt the whole procedure of
depositing money in any type of account.
Account ,%ening
A person who wants to open a bank account with ACB" follows the following
.!o$e"0!e
An1 .e!son %o ants to o.en a $0!!ent a$$o0nt6 sa'&n/ a$$o0nt6 .!of&t #
loss s%a!&n/ a$$o0nt %as to f&ll a a$$o0nt o.en&n/ fo!(. Ban9 0s0all1 !e?0&!es
t%e a..l&$ant to s%o a /0a!antee of an ol" a$$o0nt %ol"e! of t%at .a!t&$0la!
b!an$%. If (ana/e! &s sat&sf&e" %e &ll /et t%e fo!( f&lle" f!o( t%e a$$o0nt
a..l&$ant an" ta9e %&s5%e! f0ll s&/nat0!e &t% a "e.os&t of (&n&(0( Rs. 7<<.
T%e follo&n/ boo9s &ll be /&'en to a ne a$$o0nt %ol"e!.
Pay;in 1lip
*oney is deposited with the bank after filling in a pay;in slip. The ob>ective of this
book is to provide the customer with the banks acknowledgment for receipt of
money.
Check Book
A check book that contains many checks in it is also given to the account holder.
This check book is used to withdraw money from the bank.
Pass Book
Pass book is a copy of customers account as it appear in the bank. Balance of the
account is recorded by the clerk in this book
37
Clearing #epartment
Every bank acts both as paying as well as a collecting bank. The legal obligations on
a bank are to collect checks drawn up to other banks for a customer and pay against
drawn on it for the check holder. A large part of checks payments and collects
against checks is carried out by the clearing department of the bank. A clearing
house is a place where all representatives of all banks get together and settle the
receipt and payments of checks drawn on each others. ! also learnt the whole
procedure of clearing department in ACB" P.C Branch. 7ollowing are the types of
checks collected and paid by clearing department
Transfer checks
Clearing checks
7unctions of clearing department
To accept transfer delivery and clearing checks from the customers of the
branch and arrange their collections
To arrange the payment of che:ue drawn on the branch and give for
collection in any other branch of ACB" or any other member or sub;member of the
house.
To collects amounts of checks drawn on member branches.
Clearing the different checks.
Credit #epartment
38
Credit department of ACB" P.C Branch gives loans. The bank in lump sum grants
loans so these types called fi$ed or demanded loans. !nterest is charged on the
whole amount of the fi$ed loans these types of loans generally granted
against security of gold and documents. !n case of demand loans against gold or
document, a demanded promissory note for the amount of loan is taken from the
borrower. 7ollowing loans are granted in advances department
"oan against ,old
"oan against pledge of stock
Cash credits
Advance against pledge stock;in;trade or products
&ypothecation of stock or finished products
E$port < !mport #epartments
!nternational business is basically done with the help of banks. Banks generally play
the role of bridge between a customer and a goods supplier. 7aisalabad being a
te$tile city contributes a lot to the countrys total te$tile e$ports. 7ollowing documents
are necessary regarding the documents for an e$port firm.
The E$port form EE;7ormB
Bill of E$change
Commercial !nvoice
Packing "ist
4eight list
Certificate of chamber of commerce
Certificate of :uality control
Certificate of origin
Certificate of black listed countries
Certificate of e$port license
39
!mport #epartment
!nternational business is basically done through e$port < imports. Banks perform all
e$port < import related operations under ".C. E"etter of CreditB
M1 lea!n&n/ abo0t LC2
!mporters bank basically makes a financial commitment in favour of e$porters bank
on the behalf of importer to make payments to e$porters, if the terms and conditions
are stipulated in "GC are fulfilled by him. "GC is opened against different margin
securities to involve importers stake in the transactions. 7or opening the "GC bank
needs to know the following information.
#ate of application
8.T.8 number of the importer
!mporters registration number
8ame of applicant with full address
8ame of importers bank
8ame of beneficiary bank with full address
8ame of beneficiary with full address
#etail of ,oods to be imported
8ame and address of port of loading and port of destination
Terms and conditions regarding negotiation
Luantity and unit price of imported merchandise
Terms of payment i.e. sight
Terms of payment of freight
*ode of transportation
1ignature of Applicant
4
C o n $ l 0 s & o n o f F a $ t s # F & n " & n / s
M 1 F & n " & n / s
#uring my internship ! found following facts about ACB" P.C branch.
7rom management point of view the bank branch is very weak.
Employees are highly de;motivated
5nline billing collection facility is not available
Evening banking facility is not being offered to customers
8o Promotional criterion is being practiced.
S 0 / / e s t & o n s
#
R e $ o ( ( e n " a t & o n s
ACB" is now a consolidation stage designed to lock in the gains made in
recent years and prepare the groundwork for future growth. The bank has
restructured its asset portfolio and rationali.ed the cost structure in order
to remain a low cost producer. 7rom the :uantum of the profit and its
financial data it can be easily be >udged that after the privati.ation, Askari
Commercial Bank is performing e$ceptionally well. !ts deposits are
growing day;by;day and so is its profitability. The management deserves
full credit for the productive performance of the bank.
7ollowing are some suggestions to further improve the efficiency and
performance of the banks operationsF
=. INTRODUCIN) NE* INNOVATIVE ,RODUCTS2
*oving on the same track as before ACB" should try retaining its position
as market leader in innovative banking products, which it had previously
41
en>oyed. The %upee Traveller checkss, AT* net work, %etail Banking
schemes need to be revived and new innovative modern products need to
be developed likeF *;net, E;commerce < E;merchant to achieve its target
to be the Pakistans 8o.2 Bank. 4here as, gift checks scheme is :uite
innovative.
7. ,RO,ER EM,HASIS ON MARKETIN) AND ADVERTISIN)2

The products copied by other banks, which were introduced by ACB" , are
become more popular than originals due to ineffective marketing and
advertisement policy of ACB" . ACB" should develop a, speciali.es
marketing force at every level to properly e$ecute the marketing and
development of its products and to fetch low cost deposits.
4. RESTRUCTURIN) HUMAN RESOURCES ,OLICIES2
Trained staff is most valuable asset in an organi.ation particularly in the
services sector. #iscriminating and improper human resources policy can
lead to depletion of this valuable asset resulting in high staff turnover
causing financial and loses. #emotivated staff is the most dangerous
threat to a service oriented organi.ation like bank. ACB" should try to
restore the confidence of its staff in management by altering resources
policy in such a way that employee motivation is achieved.
@. CAREER DEVELO,MENT2
aA BOB ROTATION2
*ost of the bank employees are sticking to one seat only with the result
that they become master of one particular >ob and loose their grip on other
banking operations. !n my opinion all the employees should have regular
42
>ob e$perience all out;look toward banking. The promotion policy should
be ad>usted.
bA ,ROFESSIONAL BREEDIN)2
%efresher courses for the staff are most important in any international
organi.ation. All the employees should have these courses according to
their re:uirement. 7oreign e$perts can also be called for this purpose.
C. EMOLUMENTS TO EM,LOYEES2
*otivated employees are the biggest assets of an organi.ation. The
incentive policies and structure of emoluments can greatly alter the
motivational level of employees within an organi.ation. *uslim
Commercial Bank by effective utili.ation of motivational techni:ues and
restructuring of its employee emolument policy can increase productivity
considerably.
D. COM,UTERIEATION2
Altogether ACB" is giving enormous emphasis on information technology
yet there is a lot of potential for further developments in this sector. Iou
can only maintain your growth if you are well prepared in terms of
advancement in the information technology and computeri.ation of their
operations.
The development of effective computeri.ed and technically advanced
information system will ensure its success.
7or e$ampleF development of one common spreadsheet format over the
whole bank is re:uired.
*oreover, intra network development can help the bank to save cost,
utili.e the time efficiently and effectively. And according banks staff should
be trained to become computer literate.
43
F. RELATIONSHI, MANA)EMENT CONCE,T2
Being a corporate branch, the relationship management concept should be
introduced in letter < spirit for which the branch re:uires ade:uate staffing
for close laison with the borrowers, on an on going basis. Although its
being introduced but more efforts are re:uired for this.
Ne Knole"/e A$?0&!e"
! learned a lot at Askari Commercial Bank "td. Peoples Colony Branch. !
got information about E$port #epartment, Credit #epartment, !mport
#epartment, ! T #epartment, Accounts #epartment, %emittances
#epartment and %etail Banking etc. This knowledge can be helpful for me
in building my career.
! had no practical knowledge prior to my internship at Askari Commercial
Bank "td. But after my internship ! have learned a lot about practical life
and ! have gained practical e$perience, which cannot be ac:uired by
reading books only.
,!oble(s En$o0nte!e"
#uring my internship program ! had to face many problems and difficulties,
some of them are
,etting up early in the morning
4orking all day long
Problems regarding ,etting along with new people and
environment
#oing same work again and again was very difficult
#ifficulties to learn banking >argons
44
Ho e3.e!&en$e &ll I(.a$t (1 $a!ee!
This internship will certainly be helpful for me in building my career. There
is no answer to e$perience and ! have gained good e$perience working in
Askari Commercial Bank "td.
!t took me some time to overcome difficulties, which ! had to face during
early days of my internship, but later on it was easy going. 1urely practical
life is different from what is described in books and with this e$perience !
will be able to communicate with people in much better manner.
45
46
B&bl&o/!a.%1
www.askaribank.com
*usa 8aseer Chief *anager
1a>>ad 1arwar Chaudhry *anager Credit
Ali !mran Nan *anager 5perations
*an.oor &ussain *anger 7oreign Trade
1alahuddin Ahmad Accounts 5fficer
Thair *ahmood Assist. *anager 7oreign Trade
Amer Altaf Assist. *anager !mports
7arhat &ussain !ncharge Customer services
*iss 1adaf %ana 7oreign E$change 5fficer
Nanba. %asool 5fficer %B,
*s Lurat ul Ain 5fficer Customer 1ervices
Asim Bin A.har !T 5fficer

47