Roxanne Quimby Case

1. Stay in north calorina:

Quimby has done work a lot to make the company successful. As her business is growing, she
believes that the growth is beyond her expertise, goals and definitely beyond Maine, and she
wanted to expand it more. According to me, If Quimby stays in north Calorina, there are
chances that the Burt's bees might grow its business in larger scale because she has expertise in
calorina which they cant get in Maine. She has found marketing experts and plant engineer here
which helps her to manage and run her business in more efficient way. Due to lack of her formal
business training, she might able in Calorina to train herself by watching the experts she hired
here. Below are the some advantages for staying in North Calorina:
Less Taxes as was in Maine
Low transport cost
Central Location
Less labor intensive
Expertise in marketing and plant engineering
High opportunities
So, keeping the above factors in mind, Quimby should need to stay in north Calorina. She should
need to use her manufacturing expertise, bird-in-hand, as a basic factor in order to expand her
business more. Her strong vision also beneficial act as her strength here. She need to made the
innovation in her product as she did earlier in Maine by making new designs and innovative
products. So by using bird-in-hand facilities, she can survive in Calorina and can expand her
business that results in high profit.
As we know that there is risk attach with the decision. Although they had not bear any loss yet
but it is not sure that it wont happened in future because business is not all about profits, you
have to face losses as well. But keeping the following opportunities into mind, she need to start
the business here and leverage surprises or contingencies by using the using the Lemonade
principle. She is aware about the risk and the entrepreneurial skills are polished in her. So she
should need to avail the opportunity while keeping the risk in mind and prepare herself for
anything to make those accidents as potential clues for next steps.





No doubt if they move to calorina but they need to make the partners as discussed in the case
and it is necessary if Quimby has desire to grow her business. By going into partnership they got
some benefits, although they had not bear any loss yet but it is not sure that it wont happened in
future because business is not all about profits, you have to face losses as well, so if burt bees
faces such situation, the loss is divided in all partners. As Quimby also had a dream of moving to
India, if she goes into partnership she might be able to fulfill her dream by staying away from
business, not for a long time but for short time on leave and make her dream into reality by
staying with rural women and work on product design. Quimby can also hire the labour back
from Maine- which were working with her- and give them training of new plant and technology.
By this he might feel as living in Maine.