PARISNICOLE PAYTON

PUBLIC RELATIONS * MARKETING * COMMUNICATIONS

Top-tier sports and entertainment professional with 15+ years of career accomplishments
with a proven track record in developing and executing all aspects of public relations to
increase media exposure and strategic marketing initiatives.

AREAS OF EXPERTISE
Executive Administration,
Academic Advisory
Marketing,
Contact Public/Media Relations 10%
Communication Strategies
Image Consulting 40.5%
Address
2555 Old Trevose Road 20.1%
Trevose, PA 19053 Social Media
Management,
Mobile Brand Awareness
267.235.4483
18.4%
11%
Email
Client Relations,
parisnicolepayton
@yahoo.com
Event Management, Behavioral Prevention
Community Outreach/Relations Management,
Linkedin Crisis Management
/in/parisnicolepayton/

Twitter PROFESSIONAL EXPERIENCE

@thepnpagency

Facebook THE PNP AGENCY - www.thepnpagency.com

fb.com/parisnicolepayton Founder/CEO: Public Relations | Marketing | Communications
Instagram Manage public relations efforts for professionals in the sports and entertainment industry,
public figures, and not-for-profit clients. Serve as media contact directing all publicity;
@thepnpagency
pitching stories to local and national media, including online services; writing press releases;
providing print and broadcast interviews, and developing media materials such as bios, fact
Education sheets and press kits.

STRAYER UNIVERSITY
M.Ed: Educational
Management, 2012
MBA: Marketing, 2010
BBA: Management, 2008
SPORTS MANAGEMENT
WORLDWIDE
Certificate: Athlete
Management, 2005
DELL EAST MUSIC
BUSINESS INSTITUTE
Certificate: Artist
Relations, Studio/Event
Production, Concert
Promotion, 2005
Develops and implements public relations strategies with achieving measurable results.
Establish and maintain a network of media relationships.
Coach clients in interviewing and networking techniques, including forming vital business
relationships and resource alliances.
Negotiate contracts and coordinate referral services for clients.
Participate in event planning; conferences, seminar presence, coordinate speaker appearances.
Identify potential crises and apply conflict resolution to mitigate issues.
Manage public relations and marketing campaigns, cultivating client relationships and
supporting diverse fundraising and community outreach initiatives.
Effectively act as the liaison between the media and clients.
Provide social media administration, ensuring positive media coverage across social
media platforms and networking with bloggers and fans to generate buzz.
Monitor media blitz campaigns, online and industry news; strategic planning lead to 30%
increase in engagement and 10% increase in social media influence.
Outsource for Public Relations, Event Marketing, and Social Media Management projects
Received 900+ LinkedIn endorsements, 8 letters of recommendation, 26 testimonials for
excellent service and innovations in public relations, media relations, networking, and
social media marketing.