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METHODOLOGY: Collecting Data and conducting the survey among the group
of respondents and analysing the effect.
DESCRIPITIVE RESEARCH:
ELECTRONIC SURVEY:
Electronic surveys have taken on a variety of forms from simple email surveys to
sophisticated web survey systems. Early forms of electronic surveys existed in
the form of the disk-by-mail format (Couper & Nichols, 1998). Using this
approach, a disk that contained the survey is mailed to respondents, who are
instructed to open the file, complete the survey, and mail the disk back to the
researcher. This survey has the capability of guiding the respondent interactively
through the survey and including very complex skip patterns or rotation logic.
This approach can offer many innovative features beyond traditional mail and
telephone surveys, but it does require costs and time in terms of programming
and distribution of the survey.
E-MAIL SURVEY:
A second type of electronic survey is the e-mail survey. These surveys are
typically contained within an e-mail message or as an attached file. These
surveys are fast and require little technological skill to develop as they are
displayed in a basic-text format. Respondents are asked to reply to the email and
indicate their responses in the reply message or as part of the attached file.
These surveys may require little technological skill on the part of the respondent.
Additionally, these surveys raise concerns regarding privacy and anonymity as
the respondent’s e-mail address is generally included with his/her responses.
A third type of electronic survey is posted on the World Wide Web (WWW).
Respondents are usually sent an e-mail message with a link to the URL address
for the survey. Web-based surveys can be designed to include a wide variety of
response options. These surveys also offer great advantages in terms of data
analysis as responses can easily be downloaded into a spreadsheet or statistical
analysis software program, but respondents may be concerned with the privacy
as their responses are transferred over the WWW. Of the three types of
electronic surveys we just discussed, these surveys require the greatest amount
of technological knowledge and skill of the researcher(s) and respondents.
IPC conducted an on-line survey from July 2 through July 9, 2008, to measure the
current status of the electronic interconnect industry’s awareness of the REACH
regulation and its readiness for REACH compliance.
ABOUT REACH:
The new European Union (EU) legislation concerning the Registration, Evaluation,
Authorization and Restriction of Chemicals (REACH) took effect on June 1, 2007.
The regulation establishes new requirements for chemicals and substances
manufactured within or imported into the EU, restricting those that are deemed
to pose a high risk to environment, health and safety.
The survey link was sent to approximately 23,800 executives in North America
and Europe in the electronic interconnect supply chain, including electronics
manufacturing services (EMS) companies, printed circuit board (PCB) fabricators,
PCB laminators, and their suppliers of materials and equipment as well as
electronic end-product manufacturers. Individuals were prevented from
responding to the survey more than once, but multiple individual responses from
the same company were permitted.
Not surprisingly, environmental, health and safety personnel have the greatest
understanding of REACH out of all the job functions that will be involved in
REACH compliance. But even in that group 28 percent have no understanding of
REACH. Among manufacturing and purchasing personnel, it is more than 40
percent. Nearly one-third of senior management personnel have no
understanding of REACH.
DEMOGRAPHICS:
BY INDUSTRY SEGMENT:
Chemical suppliers are most knowledgeable about REACH, with scores averaging
in the middle of the range for most key personnel. Levels of awareness in this
industry, however, still vary widely across the spectrum. EMS companies have
the lowest level of REACH awareness.
AWARENESS OF REACH:
Not surprisingly, environmental, health and safety personnel have the greatest
understanding of REACH out of all the job functions that will be involved in
REACH compliance. But even in that group 28 percent have no understanding of
REACH. Among manufacturing and purchasing personnel, it is more than 40
percent. Nearly one-third of senior management personnel have no
understanding of REACH.