Big Bazzar Project

INDUSTRY PROFILE
Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumer for their
personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the
manufacturers. The word retailer is derived from the French word retailer meaning to cut a piece off or to break
bulk
RETAILING
Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness
use. ! retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. !ny organi"ation
selling to the final whether it is manufacturer, wholesaler, or retailer is doing retailing. It does not matter how the goods or
services are sold #by person, mail, telephone, vending machine, or internet$ or where they are sold #in the store, on the street,
or in consumer%s home$.
Retailing is a trading activity directly activity directly related to the sale of goods of services to the ultimate consumer for
personal, nonbusiness use. ! retailer is the last middleman in the machinery of distribution and he is responsible to satisfy
recurrent wants of consumers, Retail trade is selling of varied goods in small &uantities to the final consumer. There are three
distinguishing feature of retail trade. The retailer deals in small &uantities and his business is usually local in character.
'econdly retail trade always shows tendency towards variety as it has to satisfy innumerable wants of consumers. !
speciali"ed retail shop is an e(ception. Thirdly a retailer, by predating near about the residential areas of consumer, sells his
wares directly to consumers. )anufactured goods are worthless until they pass acidtest of retail distributions. The retailer
alone can offer safe and reliable goods to consumers.
KLESs Institute of Management Studies and Research
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Levels of Service:
The wheelofretailing hypothesis e(plains one reason that new store types emerge. +onventional retail stores typically
increase their services and raise their prices to cover the costs. These higher costs provide an opportunity for new store forms
to offer lower prices and less service. ,ew store types meet widely different consumer preferences for service levels and
specific services.
Retailers can position themselves as offering one of four levels of service-
1. Self-service: 'elfservice is the cornerstone of all discount operations, )any customers are willing to carry out
their own localecompare select process to save money.
2. Self -selectio: +ustomers find their own goods, although they can ask for assistance.
!. Li"ite# service: These retailers carry more shopping goods, and customers need more information and
assistance. The stores also offer services #such as credit and merchandisereturn privileges$.
$. F%ll services: 'alespeople are ready to assist in every phase of the locatecompareselect process. +ustomers who
like to be waited on prefer this type of store. The high staffing cost, along with the higher proportion of specialty
goods and slowermoving items and the many service, results in highcost retailing.
Tre#s i Ret&ili'
*. ,ew retail forms and combinations, some supermarkets include bank branches, .ookstores feature coffee shops. /as stations
include food stores.
0. /rowth of intertype competition, different types of storesdiscount stores, catalogue showrooms, department storesall compete
for the same consumers by carrying the same type of merchandise.
1. /rowth of giant retailers. Through their superior information systems, logistical systems, and buying power, giant retailers are
able to deliver good service and immense volumes of product at appealing prices to masses of consumers. They are
crowding out smaller manufacturers who cannot deliver enough.
2. /rowing investment in technology Retailers are suing computers to produce better forecasts, control inventory costs, order
electronically from suppliers, send email between stores, and even sell to customers within stores. They are adopting
checkout scanning system3 electronic funds transfer4 electronic data interchange3 in store television, store traffic radar
systems,3 and improved merchandisehandling systems.
5. /lobal presence of ma6or retailers. Retailers with uni&ue format and strong brand positioning are increasingly appearing in other
countries 7s retailers such as )e 8onald%s has become globally prominent, 9al)art operates over :;; stores #outside 7'!$
<. 'elling an e(perience, not 6ust goods Retailers are now adding him and community in order to compete with other stores and
online retailers. There has been a rise in establishments that provide a place for people to congregate, such as coffee houses,
tea shops, 6uice bars, bookshops, etc.
INDIAN S(ENARIO
I#i& ret&il i#%str) *&s t*e +oteti&l to 'ro, to Rs !-./// crore i t*ree )e&rs.
8efining a new consumer culture, retailing beats everything else hollow. Though still at a nascent stage, the rate at which
retail outlets are mushrooming could give an amoeba a comple(.
0
From supermarkets and hypermarkets to department stores and convenience stores and onestop shops, a retailing wave is
currently on in the country. !nd from food to music and apparel to tea and coffee bars, companies of all hues are indulging in
retail speak.
=rgani"ed retailing has grown threefold from Rs 5,;;; crore in 0;;; to Rs *5,;;; crore today, with a potential to e(pand to
Rs 15,;;; crore in 0;;5.
The Indian consumer initially accepted everything that was offered to them but from the nineties the trend changed and the
market became more consumers driven. +onsumers became more specific about what they wanted and did not pick up
anything and everything that was given to them. In shot they became very choosy and needed alternatives to choose from.
These in turn made the Indian consumers more knowledgeable about the products and facilities and they have now become
tough critics, savvy, purchasers, value driven spenders and practical thinkers when it comes to shopping. The demand for
their time at work and home has made the consumers e(tremely selective about how they would spend their limited time on
shopping.
The rate of growth in India has gradually picked up in the last two decades. /rowth prospects apart, India%s very si"e acts as
the fourth largest economy in the world. It is also the second most populous nation in the world. This clearly indicates that
within the broad picture of a developing nation, there are segments to represent big enough to represent large markets for
organi"ed retail.
8ue to the increasing demand of consumers for variety and convenience under one single roof and the concept of shopping
malls started taking shape in India. Though the concept of shopping malls came from the west, when it was introduced in
India is was according to Indian taste and preferences.
'hopper%s stop was the first 'hopping mall to start in India. It was promoted by )r.>.Rahe6a, a prominent )umbaibased
builder, opened the first outlet in !ndheri, )umbai in *??*, initially it underwent a fair share of growing pains but slowly it
caught on and has now been very well e(cepted by the masses.
In India there are a number of large towns and the population in these towns is also very high. This acts as a very
important factor to attract the large retailers in venturing into these towns. In the ascending traffic congestion levels, the net
result is over crowded towns and parking hassles, =nestop shops have become the places of choice in such a scenario.
There has been an e(plosion of branded goods as a corollary to the receptive conditions created by The new trend4 For
e(ample- In the eighties there was only one brand of salt available in the Indian market but today there are many brands that
are available. /arments, cosmetics, shoes, etc are no way different as a number of brands have entered into the market.
I#i& Ret&ili' - O to Geer&tio 0&ll:
The changing structure of the industry is in response to global forces. There is a perspective of the e(isting opportunities and
the future potential areas across various segments of the retail industry. 9hile this sector hasn%t yet been thrown open to
foreign investments, the potential for the same in the future is huge. Technology is playing an increasingly crucial role for the
success of a retail venture. Retailers are scrambling to tap the vast consumer information at their disposal using technological
advancements. The section on such initiatives in the Indian retail scenario is a must for any potential entrant and for ma6ors in
the software industry wanting to tap the potential in this industry.
Today the Indian consumer wants everything under one roof.
1
Ret&ili' i I#i&
India%s vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter
newer markets. 8riven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is
e(pected to grow 05 per cent annually.
)odern retail in India could be worth 7'@ *:50;; billion by 0;*<. 9ith the economy booming, competition in the
marketplace is fierce. !ccording to %Retail in India /etting =rgani"ed to 8rive /rowth%, a report by !T >earney and the
+onfederation of Indian Industry, retail is one of India%s fastest growing industries with a 5 per cent compounded annual
growth rate and e(pected revenues of 7'@ 10; billion in 0;;:. Rising incomes, increasing consumerism in urban areas and an
upswing in rural consumption will fuel this growth to around :A per cent.
>'!Technopak, a retail consulting and research agency, predicts that by 0;*;, organi"ed retailing in India will cross the
7'@ 0*.5billion mark from the current si"e of 7'@ :.5 billion.
Ret&il Revol%tio
Indian organi"ed retail is at the brink of Revolution the I)!/B'>'! report says that the last few years have seen rapid
transformation in many areas and setting scalable and profitable retail models across categories. Indian consumers are rapidly
evolving and accepting modern formats overwhelmingly. Retail 'pace is no more a constraint for growth. India is on the
radar of /lobal Retailers and suppliers C brands worldwide are willing to partner with retailers here. Further, large Indian
corporate groups like Tata, Reliance, Rahe6a, IT+, .ombay 8yeing, )urugappa D Eiramal /roups etc and also foreign
investors and private e&uity players are firming up plans to identify investment opportunities in the Indian retail sector. The
&uantum of investments is likely to skyrocket as the inherent attractiveness of the segment lures more and more investors to
earn large profits. Investments into the sector are estimated at I,R 0; F 05 billion in the ne(t 01 years, and over I,R 0;;
billion by end of 0;*;.
Ret&il s+&ce
Retailers in India are the most aggressive in !sia in e(panding their businesses, thus creating a huge demand for real estate.
Their preferred means of e(pansion is to increase the number of their outlets in a city, and also e(pand to other regions,
revealed the Gones Hang Ha'alle third annual Retailer 'entiment 'urvey!sia.
8eutsche .ank%s research report on %.uilding up India% says India%s burgeoning middle class will drive up nominal retail sales
through 0;*; by *; per cent per annum. The country may have <;; new shopping centers by 0;*;.
+urrently the fashion sector in India commands a lion%s share in the country%s organised retail pie. This is in line with the
retail evolution in other parts of the world, where fashion led the retail development in the early stages of evolution and was
followed by other categories like Food D /rocery, 8urables, Iealth D .eauty #including services$, +onsumer Blectronics,
)obile handsets D peripherals, .ooks, )usic D /ifts, Iome, Bntertainment, etc.
Foo# ret&il
2
Food dominates the shopping basket in India. The 7'@ <.* billion Indian foods industry, which forms 22 per cent of the entire
F)+/ sales, is growing at ? per cent and has set the growth agenda for modern trade formats. 'ince nearly <; per cent of the
average Indian grocery basket comprises nonbranded items, the branded food industry is homing in on converting Indian
consumers to branded food.
Though lucrative opportunities e(ist across product categories, food and grocery, nevertheless, presents the most significant
potential in the Indian conte(t as consumer spending is highest on food. Further, Jwet groceries% i.e. fresh fruits and
vegetables is the most promising segment within food and grocery as very few organi"ed retailers have tapped this
opportunity inspite of wet groceries being the preferred choice of most Indian households
T*e "o1ile revol%tio
The retail market for mobile phones handset, airtime and accessories is already a 7'@ *<.: billion business, growing at
over 0; per cent per year. In comparison, the consumer electronics and appliance market is worth 7'@ 5.< billion, with a
growth rate that is half of the mobile market.
2i#3s ret&il
>'! pro6ections indicate that by 0;*5, India will have over 55; million people under the age of 0; F reflecting the
gargantuan opportunities possible in the 4i#s &# tees retailing segment.
9hen it comes to Indian children, retailers are busy bondingand branding-
)onalisa, the Kersace of kids is coming to India.
/lobal lifestyle brand ,autica is bringing ,autica >ids.
International brand Lapp tied up with Raymond to foray into kids% apparel.
8isney launched e(clusive chains which stock characterbased stationery.
Eantaloon%s 6oint venture with /ini D Gony will set up a retail chain to market kids% apparel.
'wiss kidswear brand )ilou is collaborating with Tirupurbased 'ree6a Iosieries.
Turner International India Evt Htd. will launch +artoon ,etwork Townsville and Elanet E=/=two theme
parks designed around its channelsin the ,ational +apital Region.
'ahara =ne Television has also signed a )emorandum of 7nderstanding to source content from 'pacetoon
)edia /roup, )iddle Bast%s largest kids% entertainment brand for animation and live action content.
Heading the kids% retail revolution is the apparel business, which accounts for almost A; per cent of the revenue, with kids%
clothing in India following international fashion trends. !ccording to research firm >'! Technopak, the branded segment
comprises 7'@ :;*.: million of the total kids% apparel marketsi"e of over 7'@ 1 billion.
Industry e(perts say kids% retailing will touch annual growth of 1;15 per cent. Toys, stationary, sportswear, outerwear,
tailored clothing, eyewear, watches, fragrance, footwear, theme parks, TK channelsM the segment is growing rapidly at *;
5
per cent per annum. )argins are in the range of 0;05 per cent #for dealers and distributors$, while companies en6oy an
average gross margin of about *; per cent.
A'ric%lt%r&l ret&il
!griculture across India is heralding the country%s second /reen Revolution. *2 states, including )aharashtra, Eun6ab,
!ndhra Eradesh and Ra6asthan amended the !gricultural Eroduce )arketing +ommittee #!E)+$ act this year, along the
lines of the )odel !E)+ !ct, %;0, which allows farmers to sell their produce directly to buyers offering them the best price.
!gricultural sectors such as horticulture, floriculture, development of seeds, animal husbandry, pisciculture, a&ua culture,
cultivation of vegetables, mushroom under cultivated conditions and services related to agro and allied sectors are open to
*;; per cent F8I through the automatic route.
F8I could indeed do a lot in this sector as entry of international retailers would bring in the re&uired e(pertise to set the
supply chain in place which would result in elimination of wastage, better prices and &uality for consumers and higher
income for farmers besides of course farm produce retailing getting a facelift
For its e+houpal scheme, IT+ built internet kiosks in rural villages so farmers can access latest information on
weather, current market prices, foodsindemand, etc.
9ith a 7'@ 5.< billion, multiyear investment in agriculture and retail, Reliance Retail will establish links with
farms on several thousand acres in Eun6ab, 9est .engal and )aharashtra.
FieldFresh, planning to become India%s first largescale e(porter of produce, will annually pay farmers over 7'@
1;,;;; to lease land for vegetables, to hire tractors and to pay their workers.
.esides a fiveyear program with the Eun6ab government to provide several hundred farmers with four million
sweetorange trees for its Tropicana 6uices by 0;;A, Eepsi+owith agriculture e(ports worth 7'@ 2; millionalso
introduced farmers to highyielding basmati rice, mangoes, potatoes, chilies, peanuts, and barley for its FritoHay
snacks.
B(port potential and a rapidly growing domestic demand for reliable produce from new supermarket chains is
driving change. 9ith :: per cent of India%s population relying on agriculture for a living, improved efficiency and
new markets can benefit a large number of people.
/odre6 /roup%s !gro and Food division, /odre6 !grovet Htd. #/!KH$ operates the format, selling a variety of
vegetables, fruits and herbs both local and e(otic thereby introducing the concept of %farmtoplate% to urbanites.
/odre6 plans to open four more ,ature%s .asket stores in )umbai before taking them national
Iter&tio&l ret&ilers
Favourable demographic and psychographic changes relating to India%s consumer class, international e(posure, availability of
increasing &uality retail space, wider availability of products and brand communication are some of the factors that are
driving the retail in India. =ver the last few years, many international retailers have entered the Indian market on the strength
of rising affluence levels of the young Indian population along with the heightened awareness of global brands and
international shopping e(periences and the increased availability of retail real estate pace.
<
8evelopment of India as a sourcing hub shall further make India as an attractive retail opportunity for the global retailers.
Retailers like 9al)art, /!E, Tesco, G+ Eenney, ID), >arstadtNuelle etc stepping up their sourcing re&uirements from
India and moving from thirdparty buying offices to establishing their own wholly owned C wholly managed sourcing D
buying offices shall further make India as an attractive retail opportunity for the global players. .uying volumes for many of
these players are already in the range of I,R *;0; billion per year, with reported plans to step up to I,R *;;*5; billion
within the ne(t 12 years.
!mong other big international players, 9al)art has announced its plans for India in partnership with .harti,
Tesco is sure to try again, and +arrefour too might finally find the right partner.
The !ustralian government%s ,ational Food Industry 'trategy and !ustrade initiated a test marketing food retail in
India wherein *0 ma6or !ustralian food producers have tied up with Indiabased distributor !. )auri to sell their
products directly at retail outlets.
The largestever *5;member .ritish business delegation in India committed investments in the areas of food
processing, agri retail and manufacturing. It is also likely to press for the liberalisation of sectors like financial D
legal services and retail.
7'based home delivery and logistics company, 'pecialised Transportation Inc, will enter the Indian market
through a strategic alliance with Eatel Retail, a subsidiary of Eatel Integrated Hogistics.
Ret&il refor"
The /overnment regulations allow *;; per cent F8I in cash and carry through automatic route and 5* per cent in single
brand. .esides, the franchise route is available for big operators. ,ow, the /overnment also proposes further liberalisation in
the retail sector allowing 5* per cent F8I in consumer electronics and sports goods.
F8I could indeed do a lot in this sector as entry of international retailers would bring in the re&uired e(pertise to set the
supply chain in place which woul'8d result in elimination of wastage, better prices and &uality for consumers and higher
income for farmers besides of course farm produce retailing getting a facelift
0&%f&ct%rer3s role
)anufacturers in industries such as F)+/, consumer durables, paints etc are waking up to the growing clout of the retailers
as a shift in bargaining power from the former to the latter becomes more discernible. !lready, a number of manufacturers in
India, in line with trends in developed markets, have set up dedicated units to service the retail channel. !lso, instead of
:
viewing retailers with suspicion, or as a Jnecessary evil% as was the case earlier, manufacturers are beginning to acknowledge
them as channel members to be partnered with for providing solutions to the endconsumer more effectively.
5*oles&le tr&#i'
5*oles&le tr&#i' is another area, which has potential for rapid growth. /erman giant )etro !/ and 'outh !frican
'hoprite Ioldings have already made headway in this segment by setting up stores selling merchandise on a wholesale basis
in .angalore and )umbai respectively. These newformat cashandcarry stores attract large volumes from a si"eable number
of retailers who do not have to maintain relationships with multiple suppliers for all their needs.
T*e ret&il ro&# &*e&#
The Indian retail market is estimated at 7'@ 15; billion. .ut organised retail is estimated at only 7'@ A billion. Iowever, the
opportunity is hugeby 0;*;, organised retail is e(pected to grow to 7'@ 00 billion. 9ith the growth of organised retailing
estimated at 2; per cent #+!/R$ over the ne(t few years, Indian retailing is clearly at a tipping point. India is currently the
ninth largest retail market in the world. 'uccessful development of value based concepts as well as development of retail
space in smaller cities and towns shall drive the organi"ed retail into the ne(t levels of cities. Retailers have responded to this
phenomenon by introducing contemporary retail formats such as hypermarkets and supermarkets in the new pockets of
growth. Erominent JtierII% cities and towns which are witnessing a pickup in activity include 'urat, Hucknow, 8ehra 8un,
Ki6aywada, .hopal, Indore, Kadodara, +oimbatore, ,asik, .hubaneswar, Karanasi and Hudhiana among others. !nd it is
names of small towns like these that will power India up the rankings soon.
9ith consumption in metros already being e(ploited, manufacturers and retailers of products such as personal computers,
mobile phones, automobiles, consumer durables, financial services etc are increasingly targeting consumers in tier II cities
and towns. In addition, petroretailing efforts of petroleum giants scattered through out the country%s landscape have also
ensured that smaller towns are also e(posed to modern retailing formats.
=n the supply side, mall development activity in the small towns is also picking up at a rapid pace, thereby, creating &uality
space for retailers to fulfill their aggressive e(pansion plans. Thus, the Jretail boom%, A5O of which has so far been
concentrated in the metros is beginning to percolate down to smaller cities and towns. The contribution of these tierII cities
to total organi"ed retailing sales is e(pected to grow to 0;05O.
1666 2//2 2//-
Tot&l Ret&il 7i 1illio INR8 9/// :2-/ 1////
Or'&i;e# Ret&il 7i 1illio INR8 -/ 1-/ !-/
< S*&re of Or'&i;e# Ret&il /.9/< 1.:/< !.-<
A
Poteti&l for &ll For"&ts to T*rive:
)ost of the global powerhouses in the retailing sector such as 9al)art, +arrefour, Tesco etc have adopted multiformat and
multiproduct strategies in order to customi"e their product offering for distinct target segments. 'imilar trends are likely to
be e(hibited in India as all formats present prospects for growth
Ro&#1loc4s
! wide variety of roadblocks that hamper the growth of otherwise upbeat scenario. ! few of them are regulatory barriers,
fragmented suppliers, lack of skilled personnel, differential ta(ation system, labour legislation and lack of Jindustry% status.
'ome critical success factors in retail should be that all and any solutions aught to be Indiacentric even as strategic and
operational attributes like value proposition, service, e(perience, efficiency, hygiene etc. must be benchmarked with global
standards. .y adopting an effective private label strategy and the necessity to pass on operational gains achieved to end
consumers in order to offer a superior pricevalue e&uation, thereby, competing effectively with the unorgani"ed segment.
=n the ve(ed issue of Foreign 8irect Investment #F8I$ most players are cautious and have preferred to adopt a waitand
watch attitude even as the government is e(pected to announce its stand on F8I in the retail sector soon. India is now ready to
leapfrog into the ne(t stage of evolution where a large number of Indian and international retailers would build
scalable models with a panIndia appeal with a view to be sustainable in the long term. !lready, players are becoming
profitable after having gone through their respective learning curves indicating the viability of organi"ed retailing across
formats.
=pportunities are abundant, across formats and categories, as the new Indian consumer has clearly demonstrated a readiness
for all organi"ed retailing segments. )oreover, as has been the case in retail markets across the globe, the influ( of foreign
brands into India shall transform the retail landscape as domestic players grow bigger and become more innovative in the face
of enhanced competitive pressures.
A =i1r&t Ecoo")
India tops ! T >earney%s list of emerging markets for global retailers.
The 0nd fastest growing economy in the world
The 1rd largest economy in terms of /8E in ne(t 5 years
The 2th largest economy in EEE terms after 7'!, +hina D Gapan
0 nd 'econd most attractive developing market, ahead of +hina
5th among the 1; emerging markets for new retailers to enter
!mong the top *; F8I destinations.
Fastestgrowing !sia Eacific market for international tourist spending
A O economy growth F e(pected to e(ceed that of +hina by 0;*5
B(pected to become the 1 rd biggest economy in the world after +hina and 7' by 0;10
I#i& & +erfect #esti&tio for 1%siess e>+&sio
9ell established +orporate Bthics
)a6or ta( reforms including implementation of K!T
?
Ivest"ets ? Ret%rs
Rs. <,;;,;;; cr #@*1; bnP$ investment in infrastructure by 0;*;
Rs. 5;,;;; cr #@ *;bnP$ F8I by 0;;A in infrastructure development and capital market
'tock market rose by nearly 2;O in 0;;5 and foreign investors are flooding in
Fastest growth over the ne(t 5; years reports /oldman 'achs D 'tandard Hife Investments
A res+le#et "&r4et
Hargest young population in the world over A?; mn people below 25 years of age
)ore Bnglish speaking people in India than in the whole of Burope taken together
<;; mnP effective buyers by 0;*;
55; mnP under the age of 0; by 0;*5
:; mnP earn Rs. A,;;,;;;P #@*A,;;;$ a year F number to rise to *2; mn by 0;**
(os%"er S+e# #Qear 0;;<$
Total +onsumer 'pend - Rs. 0;,;;,;;; cr #@ 225 bn$
Retail - Rs. *0,;;,;;; cr #@ 0:; billion$ double digit growth e(pected
=rgani"ed Retail - Rs. 55,;;; cr #@ *0.2 bn$ at current prices 2;OP annual growth e(pected
'cope for =rgani"ed Retail - Rs. 0,;;,;;; cr #@ 25 bn$ by 0;*;.
!v. 'alaries hike of *5P per cent - there will be lot more consumption.
Heading retailers sales% growth - 5;*;;O in 0;;5;<
F&s*io #rives or'&i;e# ret&il.
2//$ fi'%res- =rganised retail - Rs. 0A; billion
+lothing, Te(tiles D Fashion accessories- 1?O
Footwear ?O
Gewellery D watches :O
)obile hand sets D accessories 1O
Iealth D .eauty #including services$ 0O
Food D /rocery *AO
8urables *1O
.ooks, )usic D /ifts 1O
Iome 1O
Eharma 0O
Bntertainment *O
Ret&il S+&ce Gro,t*
*;; mn s& ft of &uality shopping centre space by 0;;:;A
To generate retail sales of over Rs. 5;,;;; cr #@ ** bn$
Rs. 0;,;;;P cr #@ 2 bnP$ investment in pipeline for retail infrastructure, systems D
*;
shopfit
'pace for *5,;;;P new outlets, *;; hypermarkets, 5;; department stores and 0;;; supermarkets
=ver *;,;;; small and big e(isting outlets to undergo complete facelift
Pl&s of So"e of t*e L&r'e Ret&ilers
P&t&loo - B(pansion into all possible formats of retail across categories and segments. 1; mn s&.ft by FQ*;, foray in
insurance, real estate and consumer finance the turnover is e(pected to touch Rs. 1; , ; ;; cr #@ <.<: bn$ in FQ *; **
Reli&ce - Rs. 1;,;;; cr #@ <.<: bn$ investment to set up multiple retail formats with e(pected sales of Rs. ?;,;;;P cr #@ 0;
bn$ by 0;;?*;
RPG - Elanning IE=, 25;P )usic 9orld, 5;P 'pencer%s Iyper covering 2mn s& ft by 0;*;
Lifest)le - Rs. 25;P cr #@ ?; mn$ investment in ne(t 5 years to e(pand on )a( Iypermarkets D value retail stores, Iome D
Hifestyle +entres.
R&*e@&s - 'hoppers% 'top, +rossword, Inorbit )all, JIome 'top% and recently lunched hypermarket named JIypercity%. 55
hypermarkets across India, by 0;*5.
S%1*i4s*& : :5; stores and Rs. <5;P cr #@ *25 mn$ sales by )arch 0;;:.
P)r&"i# - *.:5 mn s& ft of retail space and *5; stores in ne(t 5 years.
Tret - Trent to open 0: more stores across its retail formats adding * mn s& ft of space in the ne(t *0 8HF malls.
Triet*r& : Recently ac&uired by the !K .irla group, Trinethra #currently with two formats Trinethra and Fabmall$ plans
00; stores with a turnover of over Rs. 1;; cr #@<<: mn$ this fiscal.
=is*&l Gro%+ : Elans include an IE= and investment close to Rs. *05;cr #@ 0:Amn$ by 0;*;, targeting 00; outlets, taking its
cumulative retail space to 5mn s& ft and sales turnover of Rs. 5;;;cr #@ *bnP$. 9ith 5;P new stores getting ready in the
current fiscal the chain is investing Rs.1;;cr #<<.<:mn$ with sales target of over Rs.:;;cr #@*55.<mn$.
A*&r&ti Gro%+ : Elans Rs. 1*,5;; cr #7'@ : bn$ investment in creating retail network in the country including *;;
hypermalls and several hundred small stores.
I#i& Ret&il B 5*ere it st&#s
Five Re&sos ,*) I#i& Or'&i;e# Ret&il is &t t*e 1ri4 of Revol%tio :
'calable and Erofitable Retail )odels are well established for most of the categories
R Rapid Bvolution of ,ewage Qoung Indian +onsumers
R Retail 'pace is no more a constraint for growth
R Eartnering among .rands, retailers, franchisees, investors and malls
R India is on the radar of /lobal Retailers 'uppliers
**
0&lls i I#i&
S ! decade ago F not a single mall
S 0 year ago F less than half a do"en
S Today F )ore than 2; malls
S 0 years from now F 1;; malls
!ll this can only spell good news for the Indian consumers who will be inundated with a flurry of stateoftheart products
and services at reasonable prices F a state they have long craved for
(o"+&) Overvie,
(o"+&) Profile
Eantaloon Retail #India$ Himited, is IndiaTs leading retailer that operates multiple retail formats in both the value and lifestyle
segment of the Indian consumer market. Iead&uartered in )umbai #.ombay$, the company operates over : million s&uare
feet of retail space, has over *;;; stores across 51 cities in India and employs over 05,;;; people.
The companyTs leading formats include Eantaloons, a chain of fashion outlets, .ig .a"aar, a uni&uely Indian hypermarket
chain, Food .a"aar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and &uality and +entral, a chain of seamless destination malls. 'ome of its other formats include, 8epot,
'hoe Factory, .rand Factory, .lue 'ky, Fashion 'tation, !HH, Top *;, ).a"aar and 'tar and 'itara. The company also
operates an online portal, futureba"aar.com.
! subsidiary company, Iome 'olutions Retail #India$ Himited, operates Iome Town, a largeformat home solutions store,
+ollection i, selling home furniture products and BLone focused on catering to the consumer electronics segment.
Eantaloon Retail was recently awarded the International Retailer of the Qear 0;;: by the 7'based ,ational Retail Federation
#,RF$ and the Bmerging )arket Retailer of the Qear 0;;: at the 9orld Retail +ongress held in .arcelona.Eantaloon Retail is
the flagship company of Future /roup, a business group catering to the entire Indian consumption space.
F%t%re Gro%+
Future /roup is one of the countryTs leading business groups present in retail, asset management, consumer finance,
insurance, retail media, retail spaces and logistics. The groupTs flagship company, Eantaloon Retail #India$ Himited operates
over : million s&uare feet of retail space, has over *;;; stores across 51 cities in India and employs over 05,;;; people.
'ome of its leading retail formats include, Eantaloons, .ig .a"aar, +entral, Food .a"aar, Iome Town, eLone, 8epot, Future
)oney and online retail format, futureba"aar.com.
*0
Future /roup companies includes, Future +apital Ioldings, Future /enerally India Indus Heague +lothing and /ala(y
Bntertainment that manages 'ports .ar, .rew .ar and .owling +o. Future +apital Ioldings, the groupTs financial arm,
focuses on asset management and consumer credit. It manages assets worth over @* billion that are being invested in
developing retail real estate and consumerrelated brands and hotels.
The groupTs 6oint venture partners include Italian insurance ma6or, /enerally, French retailer BT!) group, 7'based
stationary products retailer, 'taples Inc and 7>based Hee +ooper and Indiabased TalwalkarTs, .lue Foods and Hiberty
'hoes.
Future /roupTs vision is to, deliver Bverything, Bverywhere, Bverytime to Bvery Indian +onsumer in the most profitable
manner. The group considers JIndiannessT as a core value and its corporate credo is Rewrite rules, Retain values.
.ig .a"aar is a chain of department stores in India, currently with :5 outlets. It is owned by the Eantaloon Retail India Htd,
Future /roup. It works on the same economy model as 9al)art and has considerable success in many Indian cities and
small towns. The idea was pioneered by entrepreneur >ishore .iyani, the +B= of Future /roup. +urrently .ig .a"aar stores
are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 15; stores by
the end of year 0;*;.
(or+or&te st&te"et
F%t%re Gro%+ 0&ifesto
Future F the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future
encourages us to e(plore areas yet une(plored, write rules yet unwritten4 create new opportunities and new successes. To
strive for a glorious future brings to us our strength, our ability to learn, unlearn and relearn our ability to evolve.
9e, in Future /roup, will not wait for the Future to unfold itself but cre&te f%t%re sce&rios in the cos%"er s+&ce and
facilitate consumption because consumption is development. Thereby, we will effect socioeconomic development for our
customers, employees, shareholders, associates and partners.
=ur customers will not 6ust get ,*&t they ee#, but also get them ,*ere. *o, and ,*e they need.
9e will not 6ust post satisfactory results, we will ,rite s%ccess stories.
9e will not 6ust operate efficiently in the Indian economy, we will evolve it.
9e will not 6ust spot trends, we will set tre#s by marrying our understanding of the Indian consumer to their
needs of tomorrow
It is this understanding that has helped us succeed. !nd it is this that will help us succeed in the Future. 9e shall keep
relearning. !nd in this process, do 6ust one thing.
Re,rite R%les. Ret&i =&l%es.
*1
Gro%+ =isio
Future /roup shall deliver Bverything, Bverywhere, Bverytime for Bvery Indian +onsumer in the most profitable manner.
Gro%+ 0issio
9e share the vision and belief that our customers and stakeholders shall be served only by creating and e(ecuting
future scenarios in the consumption space leading to economic development.
9e will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for
all customer segments F for classes and for masses.
9e shall infuse Indian brands with confidence and renewed ambition.
9e shall be efficient, cost conscious and committed to &uality in whatever we do.
9e shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to
make us successful.
(ore =&l%es
Indianans- confidence in ourselves.
Headership- to be a leader, both in thought and business.
Respect D Iumility- to respect every individual and be humble in our conduct.
Introspection- leading to purposeful thinking.
=penness- to be open and receptive to new ideas, knowledge and information.
Kaluing and ,urturing Relationships- to build long term relationships.
'implicity D Eositivity- 'implicity and positivity in our thought, business and action.
!daptability- to be fle(ible and adaptable, to meet challenges.
(o"+&) Ti"elie
0&@or 0ilestoes
16:9 +ompany incorporated as )n" 9ear Erivate Himited. Haunch of Eantaloons trouser, IndiaTs first formal trouser brand.
1661 Haunch of .!RB, the Indian 6eans brand.
1662 Initial public offer #IE=$ was made in the month of )ay.
166$ The Eantaloon 'hoppe F e(clusive menswear store in franchisee format launched across the nation. The company starts
the distribution of branded garments through multibrand retail outlets across the nation.
166- Gohn )iller F Formal shirt brand launched.
*2
1669 Eantaloons F IndiaTs family store launched in >olkata.
2//1 .ig .a"aar, JIs se sasta aur accha kahi nahinT IndiaTs first hypermarket chain launched.
2//2 Food .a"aar, the supermarket chain is launched.
2//$ +entral F J'hop, Bat, +elebrate In The Ieart =f =ur +ityT IndiaTs first seamless mall is launched in .angalore.
2//- Fashion 'tation the popular fashion chain is launched !HH F Ja little largerT e(clusive stores for plussi"e individuals
is launched
2//C Future +apital Ioldings, the companyTs financial arm launches real estate funds >shiti6 and Iori"on and private e&uity
fund Indivision. Elans forays into insurance and consumer credit. )ultiple retail formats including +ollection i, Furniture
.a"aar, 'hoe Factory, BLone, 8epot and futureba"aar.com are launched across the nation
Ao&r# of Directors
0r. 2is*ore Ai)&i. 0&&'i' Director
>ishore .iyani is the )anaging 8irector of Eantaloon Retail #India$ Himited and the /roup +hief B(ecutive =fficer of
Future /roup.
0r. Go+i4is*& Ai)&i. 5*oleti"e Director
/opikishan .iyani, is a commerce graduate and has more than twenty years of e(perience in the te(tile business.
0r. R&4es* Ai)&i. 5*oleti"e Director
Rakesh .iyani, is a commerce graduate and has been actively involved in category management4 retail stores operations, IT
and e(ports. Ie has been instrumental in the implementation of the various new retail formats.
0r. =e# Pr&4&s* Ar)&. Director
Ked Erakash !rya, is an engineer by training and is a graduate of the Indian Institute of )anagement, !hmedabad. Erior to
6oining Eantaloon Retail, he was the +B= of /lobus.
0r. S*&iles* D&ri1*&4ti. I#e+e#et Director
'hri 'hailesh Iaribhakti, is a +hartered !ccountant, +ost !ccountant, and a +ertified Internal !uditor. Ie is the 8eputy
)anaging Eartner of Iaribhakti D +o., +hartered !ccountants and past president of Indian merchant +hambers. Ie is on the
.oard of several Eublic Himited +ompanies, including Indian Eetrochemicals +orporation Htd., !mbu6a +ement Bastern Htd.
etc. Ie is on the .oard of +ompany since Gune *, *???.
0s. A&l& Des*+&#e. I#e+e#et Director
.ala 8eshpande, is Independent 8irector, Eantaloon Retail #India$ Htd. and also serves on the boards of 8eccan !viation,
,agar6una +onstruction, 9elspun India and Indus Heague +lothing Htd, among others.
0r. Ail D&ris*. I#e+e#et Director
!nil Iarish, is the partner of 8) Iarish D +o. !ssociates D 'olicitors and an HH) from 7niversity of )iami. Ie also
serves on the board of )ahindra /esco, 7nitech, IndusInd .ank and Iindu6a
*5
Affili&te# co"+&ies
P&rter (o"+&ies
P&t&loo I#%stries li"ite#
Eantaloon Industries Himited was incorporated in *?A: and its shares are listed on the .ombay 'tock B(change. The main
activities of EIH are to set up te(tile units and manufacturing and marketing of fabrics and readymade garments.
Do"e Sol%tios Ret&il I#i& Lt#.
Iome 'olutions Retail #India$ Htd. #I'RIH$ leads the groups foray in the home improvement and consumer electronics
retailing segment. It caters to home management re&uirements and products, including furnishings and te(tiles, furniture,
consumer electronics, home electronics and home services. It operates retail formats like Iome Town, Furniture .a"aar,
+ollection I, BLone, Blectronics .a"aar and /ot It.
F%t%re (&+it&l Dol#i's
Future +apital is the financial arm of the group and is involved in asset management #both private e&uity and real estate
funds$ with plans to get into other financial services including insurance, credit and other consumer related financial services.
ItTs associate companies are >shiti6 Investment !dvisory +o. Htd., Indivision Investment !dvisers Htd., and !mbit
Investment !dvisory +o. Htd.
(over'e 0 ret&il 7I#i&8 Lt#
+onverge) Retail #India$ Htd., leads the groupTs foray into the communication and IT products segment. It operates formats
like )Eort, ).a"aar and /en ).
I#%s Le&'%e (lot*i' Lt#.
The group owns a ma6ority stake in Indus Heague +lothing Htd., one of the leading apparel manufacturers and marketers in
India. 'ome of its leading brands include Indigo ,ation, 'cullers, 7rbana, 7rban Qoga and Gealous.
G&l&>) Etert&i"et (or+or&te Lt#.
The group owns a stake in /ala(y Bntertainment +orporate Htd. that operates chains like .owling +ompany, 'ports .ar and
.rew .ar.
Eoit =et%res (o"+&ies
Pl&et Ret&il Dol#i's Lt#.
The group is a 6oint venture partner in Elanet Retail Ioldings Htd., which operates sports, lifestyle and leisure retail chain. It
also owns the franchisee and distribution rights of brands like )arks D 'pencer, /uess, 8ebenhams and Euma in India.
Foot"&rt ret&il
*<
Footmart Retail is a 6oint venture with Hiberty 'hoes and is engaged in the retailing of footwear products in India.
GE F%t%re F&s*ios
/G Future Fashions is a 6oint venture with kids apparel manufacturer /ini D Gony.
(&+it& L&# Ret&il I#i&
The group is a 6oint venture partner in +apitaHand Retail India, along with 'ingaporebased +apitaHand Himited. The
company provides retail management services to retail properties owned or managed by various group companies and
investment funds.
ETA0 F%t%re F&s*ios I#i& Pvt. Lt#.
BT!) Future Fashions India Evt. Htd., is a 6oint venture with Frenchretailer, BT!) and the group. The company is
involved in manufacturing and distribution of womenTs fashion and lingerie products.
De+&rt"et 5ise re+ort
Foo# A&;&&r: A1 G*&r (*&l&&& 2it& A&s&&F
Food .a"aar invites you for a shopping e(perience, uni&ue by its ambience. !t Food .a"aar you will find a hitherto unseen
blend of a typical Indian .a"aar and International supermarket atmosphere.
Flagged off in !prilT;0, Food .a"aar is a chain of large supermarkets with a difference, where the best of 9estern and
Indian values have been put together to ensure your satisfaction and comfort while shopping.
The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian
values of 3'eeTouchFeel3 are offered through the ba"aarlike atmosphere created by displaying staples out in the open,
all at very economical and affordable prices without any compromise on &uality.
The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.
F&s*io
Ai' A&;&&r .ig .a"aar is not 6ust another hypermarket. It caters to every need of your family. 9here .ig .a"aar scores
over other stores is its value for money proposition for the Indian customers.
!t .ig .a"aar, you will definitely get the best products at the best prices thatTs what we guarantee. 9ith the ever
increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home
*:
furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. !nd this is 6ust the
beginning. .ig .a"aar plans to add much more to complete your shopping e(perience.
5elless ? Ae&%t)
T%lsi T*e 0e#icie A&;&&rF
Tulsi the )edicine .a"aar is a pharmacy housed within .ig .a"aars and Food .a"aars at over 15 locations all over India
allowing you to en6oy the convenience of having your wellness needs fulfilled while you shop.
9e aim to offer outstanding professional service from a caring and friendly environment. 9e are prepared to go the e(tra
mile or provide that little e(tra guidance and to care for your needs through our Iealthcare en&uiry system.
!t Tulsi, our knowledgeable pharmacists will be at your service : days a week to fill your prescriptions, answer your
&uestions, and help you in any way that they can. !ll pharmacists are &ualified and registered in their respective state
pharmacy councils.
S+eci&lt) +ro#%cts &# ot*er services
8iabetes care prescription medicines, alternative medicines, glucometers and test strips, sweeteners, food products for
diabetics
Iome diagnostic e&uipment .E monitors, weighing scales, thermometers, test kits
Iealth food protein supplements, minerals and vitamins
=rthopaedic 'upports
=ver the counter medication
!lternative medicine !yurveda and Iomeopathy
8ental care
Iealth camps D 'pecialty 'kin +are.
Tulsi the )edicine .a"aar, in association with IBHE library offers free medical advice. Qou may post any health related
&ueries to us for our advice and we will be glad to help you. IBHE the Iealth Bducation Hibrary for Eeople, the world%s
largest patient education library was established in *??: to empower people by providing them with the information they
need to promote their health, and prevent and treat medical problems in the family in partnership with their doctor.
The aim is to enhance knowledge through the 6udicious use of relevant and researched information and thus to empower our
readers on their own 6ourney towards health and wellness. It is intended to inform and educate and is not a replacement for
medical evaluation, advice, diagnosis or treatment by a health care professional.
*A
Geer&l 0erc*&#ise
Al%e S4) 5&tc*es ? S%'l&sses G
.lue 'ky is a national chain of stores offering a wide selection of branded and private label sunglasses and watches. .lue
'ky has been designed to address an e(citing and growing market for accessories. +ustomers get a wide and interesting
collection of fashion brands from across the world as well as from the companyTs e(citing range of private label watches,
namely, +ube, >oenig, RI/, Hombard D 7)).
.lue 'ky as the name suggests is designed at providing a soaring e(perience, and thus has innovative interiors that will
transport one to a world of flying. From a model .iplane hanging from the ceiling to bluesky effect windows, the store is
an e(perience that will have shoppers coming back for more
5elless &# Ae&%t)
St&r ? Sit&r& GS&lo ? Ae&%t) P&rlo%rF
'tar D 'itara, a uni&ue beauty salon for men and women, introduces many new features and products for the first time in
India. !t 'tar D 'itara we aim to democratise salon services for easy access to all and deliver &uality service at very
affordable prices
J'tar D 'itaraT, evokes a theme of .ollywood and promises to make you a 'tar #'itara in Iindi$U /lamour as a theme is an
essential ingredient in the world of cinema and we do not disappoint you on that note. The space, dVcor, lighting is
reminiscent of movies and will transport you from the ordinary world to that of the JreelT world.
'tar D 'itara provides all skin and hair related beauty service. The salon is spacious and the atmosphere rela(ed. )en,
women and children can easily find a service to cater to their need. .ut the focal and niche element of our salon is the
affordable and attractive pricing.
Qou will be wowed by the high &uality hair and skin services at unbelievable prices. The haircuts are priced at Rs.1?, hair
wash at Rs.1? and hair streaking starts from Rs.2?, gold facial for Rs.2?? and 8iamond facial for Rs.??? and doesnTt that
leave you speechlessU
For the first time in the country, a 9a( .ar with different flavoured wa(es that promises a painless wa( for women is
being introduced. The salon uses oil based wa( instead of sugar based to make the e(perience better than what it is
traditionally done. The Jwa( barT also provides for flavors to choose from like chocolate, almond, green apple, strawberry.
This makes sure that you smell good and look forward to the otherwise painful wa( sessions. 'urely a mini revolutionU 9e
also pride ourselves on our e(pertise in consultation on being able to find the perfect style to suit you and your lifestyle.
9hether you are a dedicated follower of fashion, fancy a change of style or simply want to enhance your current style we
*?
help in getting you there.9e boast of a team of talented stylists and skin specialists. These beauty consultants also
individuali"e each treatment keeping in mind that every individual is different.
Geer&l 0erc*&#ise
N&v&r&s Ee,eller) for &ll e"otios &# occ&siosF
,avaras, a fine 00 carat pure gold and diamond 6ewellery brand, retailed from .ig .a"aar stores, offers nine uni&ue rational
benefits to the consumer namely F .I' Iallmark 6ewellery, free cleaning and polishing, insurance cover against theft and
burglary, transparent making charges, a buyback if unsatisfied, ;O weight loss if 6ewellery is e(changed, diamond
certification, free karatmeter check and a range of designs.

The ,avaras product range and store look is in keeping with the needs of contemporary women. It is emotions and occasions
that lead women to buy 6ewellery, they buy 6ewellery to e(press emotions like +)&&r #love$, during occasions like tyohaar
#festivals$ and as uphaar #gifts$. ,avaras 6ewellery has been conceptualised with this thought 6ewellery for all emotions
and occasions.
Future /roup has revolutioni"ed the Indian 6ewellery market with the launch of ,avaras, which offers branded, pure and
design differentiated 6ewellery at competitive prices in a hypermarket setup in line with the evolving buying behaviour of
consumers. The rationale behind this is that with higher disposable incomes, for cos%"ers to#&) 'ol# &# ot*er
@e,eller) +%rc*&ses too *&ve 1eco"e i"+%lsive 1%)i' &ctivities. Ience, ,avaras within .ig .a"aar.
.ut, certain criteria still remain constant like carat, price, trust and purity F all strong deciding factors while purchasing
6ewellery. Thus, the formatTs brand positioning and offerings have been tailored to suit the modern day consumer.,avaras
offers a complete fine 6ewellery shopping e(perience, despite being within the confines of a hyper market. This is ensured by
the segregation of the ,avaras section via gla"ed glass walls to provide a comfortable and secluded ambience. The sitdown
arrangement, as opposed to stand alone counters, further ensures that shoppers try out the ,avaras products in a peaceful and
comfortable environment before they make their final shopping decision.
E-t&illi'
F%t%re1&;&&r.co"
Futureba"aar.com offers the widest range of products at Jlowest prices F everydayUT
Iaving pioneered the retailing business in India, ERIH has now decided to revolutioni"e the consumer ecommerce business
in India. It intends to provide customers with a streamlined, efficient and world class personali"ed shopping e(perience,
which will be supported with the best technology platform.
.uying products is a 1 step simple process. !ll one has to do is 'earch, Register and .uy. Iere you can e(pect a shopping
e(perience akin to shopping at an actual ba"aar but with added simplicity D everyday low prices and an assurance of %your
product% will be delivered within : days of purchase. 9e are proud to inform you that F%t%re A&;&&r has been named as the
Aest I#i& 5e1site 2//9 in the S*o++i' c&te'or) by P( 5orl#.
0;
Future .a"aar won the top spot after beating other established players like Rediff, Indiatimes, 'ify, ebay, Indiapla"a,
+hennai .a"aar and India )all. The award was presented to Future .a"aar for its 3decent, nononsense approach, while
providing a good shopping e(perience3.
Aoo4 &# 0%sic
De+ot GAoo4s. 0%sic ? GiftsF
8epot is one of the youngest brands from the Eantaloon stable and is a tribute to our freedom of thought, speech and
e(pression shared in a novel fashion with customers as books, multimedia, toys, stationary and gifts.
8epot is all about freedom and democracy and this is reflected in the rela(ed manner in which products are displayed, the
affordable pricing, the strong local flavour, the young, lively and interactive store e(perience, that are all designed in a way
to liberate these categories and transform the way they are bought, sold and perceived in India.
!t 8epot, book lovers are offered a range of books that meet the needs and preference of every age group. From fiction to
general reference, management and childrenTs material, you will find it all at 8epot.
)usic buffs are invited to select from a wide category of music +8s and cassettes spanning all genres like Rock, Eop, Iindi,
Indipop and more. For the movie enthusiasts out there, we have a great selection of home videos #K+8 and 8K8$ and
multimedia #+8R=)s$.
8epot 'tore also has an attractive selection of gifts #candles, mugs, photo frames, themed packs$ toys and stationery #office,
childrenTs and fancy stationery$ ensuring this is a onestop shop for everyone and anyone who plans to gift their loved ones.
!t 8epot we endeavour to give our customers an Indian e(perience where we celebrate and give due importance to regional
literature and music. In this regard, 8epot aims to become a strong member of the local communities it operates in through a
variety of events, engagements and social initiatives and we will be happy to keep you posted on these activities from time
to time.
8epot is a lively, colourful, vibrant and happy retail space, which we hope you will visit in the near future. Inviting Reading
+orners where you can be comfortable with a book of your choice and an Interactive Lone where you get to try out new
board games, read new books, check out new toys and browse at the Interactive kiosk, await you at 8epot.
A&&s*&4&ri Ai' A&;&&r s%+er cetre. A&'&lore.
Store st%#)
0*
Store Ti"i's
5e#es#&) 1/A0 to 6.!/P0
S&t to S%#&) 6.!/A0 to 1/P0
!C- D&)s
A&se"et (&r P&r4i'
8ifferent levels of the store
Level 1:
De&# to Toe S*&vi's Nee#s
S+ic N S+& F&1ric 2 cle&
A&1) c&re T%lsi 0e#icie A&;&&r
D%'r) 2)& Gol# D&rvest
F&r" Fres* Dre&" lie
A&4er) (*ill St&tio
A#*r& +ic4les Pl&stics. Utesils ? (roc4er)
0o1ile A&;&&r Free Gift (o%ter
Do"e Deliver) (o%ter (&s* (o%ter
(SDHA&''&'e (o%ter E>c*&'e (o%ter
Level 2:
0e3s A++&rels S%its N Al&;ers
L&#ies A++&rels Ni'*t 5e&r
Levi3s Si'&t%re Foot ,e&r
2i#s ,e&r 2i#s if&t ,e&r
To)s T&ilori' De+t
D)#er&1&# Pe&rls (o%ter F&s*io Ee,eller)
(os"etics ? D&ir A(( N&vr&s Gol#
(%sto"ers Service Des4 Gift 5r&++i'
Ao%ce"ets Toilet
(&s* (o%ter
00
Eresident
Kice Eresident
)arketing Iead
'tore )anager
Finance Iead
=peration
Iead
)arketing
)anager
Finance
)anager
+ategory Iead
IR Iead

IR )anager
Level !:
Do"e Lie Gifts
5&tc*esH5&ll cloc4 O+tici&HS%'l&sses
Electroic A&;&&r (oo4 ? Serve
Si'*t ? So%# (o"+%ter Accessories
(&r Accessories De+ot
L%''&'e L&"+s ? Li'*ti's
St&tioer) (&s* (o%ter
Loot "&rt Toilet
Level $:
Foo# Sto+ (&s* (o%ter
F12! Toilet
St&r ? Sit&r&
Or'&i;&tio&l Str%ct%re 7Io&l8

01

02
De+&rt"et&l 0&&'ers:
05
There are 0* departments in this store like Blectronic dept, 8epot dept, ,.8 dept, )obile .a"aar 8ept, 'tar sitar 8ept, E7+
8ept, Hadies 8ept, )enTs 8ept, Furniture 8ept, Footwear 8ept, Iome 8Vcor 8ept. Bach department will be assigned with
targets which has to be achieved within the assigned period that may be of 8aily, 9eekly, monthly and yearly.
Bach department has a department )anager D !ssist 8). Their 6ob is concerned mainly with sales. They look after
customerTs orders delivery post sale service if any etc . !ll 8ept managers !8), Team members work under coordination D
cooperation.
A#"iistr&tio:
'tore administration comes under 'tore )anager its functions are store maintenance, Iouse >eeping, 'ecurity etc.
Ifor"&tio Tec*olo') :
This department is responsible for the maintenance of the systems of the stores. !ll billing machines their functioning
networking with the master machine etc. If there is any problem with the machine then this department comes into function.
(&s*i' De+t:
This department is responsible for the collection of sales amount ie cash sales, +redit sales, etc under this department all
billing machines of the stores comes. The sales amount collected throughout the day by the cashierTs has to be submitted to
this department.
0&r4eti' E>ec%tive :
This dept is responsible for the marketing of the store in different different media like Television, ,ewspaper, and Ioldings
etc. the authori"ed person has to visit different companies and has to look after for tieups etc.
=is%&l 0erc*&#ise:
This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this
dept is it divides the store into some departments based on the nature of the product and within the department it decides how
the products should be arranged by keeping in mind the customer should not suffer.
DR E>ec%tive :
Iuman Resource e(ecutive mainly look after employees mainly their problems. This department performs the functions like
Recruitment, 'election, Training and development.
(SD 7(%sto"er Service Des4 :
This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any
product, +ustomer complaints any replacement, +ustomer assistance etc.
0<
A,&r#s &# Reco'itio 2//:
T*e Rei# ? T&)lor A,&r#s For Ret&il E>cellece 2//:
Ret&il Le&#ers*i+ A,&r#: 2is*ore Ai)&i
Ret&il Aest E"+lo)er of t*e Ye&r: F%t%re Gro%+
Ret&iler of T*e Ye&r: Do"e Pro#%cts &# Office I"+rove"ets: Do"eto,
The Reid D Taylor !wards for Retail B(cellence are an important feature of the !sia Retail +ongress !siaTs single most
important global platform to promote worldclass retail practices and are aimed at honouring the best, in !sian Retail
scenario. India played host to !sia Retail +ongress 0;;A.
2//9 I"&'es Ret&il A,&r#s
)ost !dmired Retail Face of the Qear- >ishore .iyani
)ost admired retailer of the year- Harge format, multi product store- .ig .a"aar
)ost admired retailer of the year- Food and /rocery- Food .a"aar
)ost admired retailer of the year- Iome D office improvement- Iometown
)ost admired Retail +ompany of the year- Eantaloon Retail #India$ Htd.
Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail
!wards T;:, with IRI' as knowledge partner and global consulting firm !T >earney as the Erocess !pprover.
N&tio&l Ret&il Fe#er&tio A,&r#s
International Retailer for the Qear 0;;: F Eantaloon Retail #India$ Htd The ,ational Retail Federation is the worldTs largest
retail trade association with over *.2 million members in the 7' and across the world. 'ome of the past winners of the award
include )etro !/ #/ermany$, +arrefour #France$, Lara #'pain$, .oticario #.ra"il$ and Ito Qokado #Gapan$. The award was
presented at the RetailTs .ig 'how held in Ganuary 0;;: in ,ew Qork.
5orl# Ret&il (o'ress A,&r#s
Bmerging )arket Retailer of the Qear 0;;: F Eantaloon Retail #India$ Htd
0:
The inaugural 9orld Retail +ongress held in .arcelona, 'pain in )arch 0;;: attracted over one thousand retail professionals
from over si(ty countries. The awards were decided by a multinational /rand Gury. 9inners in other categories included
Indite(, )all of Bmirates, )arks D 'pencer and I>B!.
De,itt Aest E"+lo)ers 2//9
.est Bmployers in India #Rank *2th$ F Eantaloon Retail #India$ Htd
Heading human resources consultancy, Iewitt !ssociates conducts an annual survey of the best employers in India, as part
of its global initiative. It is based on +B= interview, Eeople Eractices Inventory and Bmployee =pinion 'urveys. Eantaloon
Retail became the only retailer to feature among the twentyfive best employers in India.
P( 5orl# I#i& 5e1site A,&r#s
.est Indian 9ebsite In The 'hopping +ategory Futureba"aar.com
E+ 9orld, a leading consumer technology maga"ine selected the best Indian websites in various categories based on use of
technology for delivering solutions, information being presented in an intuitive and concise manner and overall e(perience
aided by design.
Re&#er3s Di'est Tr%ste# Ar&#s Pl&ti%" A,&r#s
Trusted .rands Elatinum !ward #'upermarket +ategory$ F .ig .a"aar
The ReaderTs 8igest awards are based on surveys done among consumers by independent research agency, ,ielsen )edia
Research. This is the second consecutive time .ig .a"aar has won this award.
2//C Ret&il Asi& P&cific To+ -// A,&r#s
!sia Eacific .est of the .est Retailers F Eantaloon Retail #India$ Htd
.est Retailer in India F Eantaloon Retail #India$ Htd
The Retail !sia publication in association with Buro)onitor and >E)/ honours the best retailers in *2 countries across the
!sia Eacific region. The awards were presented in 'ingapore in =ctober, 0;;<.
Asi&"oe) A,&r#s
.est )anaged +ompany in India #)idcap$ F Eantaloon retail #India$ Htd.
The !siamoney publication conducts a poll among fund manages and investors and does a &uantitative analysis of financial
performance to select best managed companies in !sian countries.
Erst ? Yo%' Etre+ree%r of t*e Ye&r A,&r#
Brnst D Qoung Bntrepreneur of the Qear #'ervices$ F >ishore .iyani
0A
+onsidered to be one of the most prestigious business awards in India, a 6ury comprising leading names in Indian business
selected the winners based on courage, creativity, passion, endurance and vision.
(NA( I#i& A%siess Le&#ers A,&r#s
The First /eneration Bntrepreneur of the Qear F >ishore .iyani
=rgani"ed by +,.+TK*A, the twelve awardees in various categories are decided by a high profile 6ury, along with research
partners The 7niversity of +hicago /raduate 'chool of .usiness, 8evelopment 8imensions International #88I$ and !+
,eilson =R/ )!R/.
L&4s*"i+&t Si'*&i& B II0 L%c4o, N&tio&l Le&#ers*i+ A,&r#s
Qoung .usiness Header F >ishore .iyani
The award recogni"es and honors individuals who have contributed consistently to the betterment of our country through their
pursuit of e(cellence. The awards were presented in ,ew 8elhi by the Erime )inister 8r. )anmohan 'ingh in 8ecember,
0;;<.
I"&'es Ret&il A,&r#s
.est Kalue Retail 'tore F .ig .a"aar
.est Retail 8estination F .ig .a"aar
.est Food D /rocery 'tore F Food .a"aar
Retail Face of the Qear F >ishore .iyani
The Images Retail !wards are decided through a nationwide consumer D industry poll and nominations followed by
performance assessment by team of analysts and 6ury. Re&#ers3 Di'est A,&r#s
Elatinum Trusted .rand !ward .ig .a"aar
The ReaderTs 8igest awards are based on surveys done among consumers by independent research agency, ,ielsen )edia
Research.
(NA( A,&&; (os%"er A,&r#s
)ost Ereferred Harge Food D /rocery 'upermarket F .ig .a"aar
+onducted in association with !+ ,ielsen=R/ )arg across 0* ma6or cities, nearly *;,;;; consumers were asked to choose
their most preferred brands.
Rei# ? T&)lor A,&r#s for Ret&il E>cellece
0?
Retail Bntrepreneur of the Qear F >ishore .iyani
T*eoretic&l A&c4'ro%# for t*e +ro@ect ,or4
!s it becomes more and more difficult to differentiate products by functionality and by price, branding and imagery becomes
a crucial aspect of differentiation. !dvertisements can be considered as the space where meaning is arranged so that transfers
of meaning and the structure between the signifier and the signified can take place. =nly in an ad can the meaning of the
cowboy be transferred to )arlboro. +onstructing and developing meaning for images is possible mainly through advertising.
The signifier and the signified are processed in an advertisement and create the image for the brand over time.
!dvertising plays a crucial role in creating the image of a brand since it is a direct communication outlet. Through
advertising, the brand generates its structure as well as content, and builds up consumer behaviour those results in the
purchase of that particular brand. .rand image is more dependent on symbolic image value than the reputation of product
attributes. .rand e&uity, both arbitrary and planned, dissolves rapidly in today%s competitive marketplace and thus re&uires
constant support. !dvertising is the key to the maintenance of the brand image. For effective answer successful branding and
widespread knowledge and acceptance, repeating the brand image is necessary.
!dvertising is perhaps the only medium where the fantasy and myth come together to create the kind of magic symbolism
entails. Iow can you rationally e(plain why you are a ,ike person rather than a /ucci oneW These are &uestions that should
be answered with an openminded research ob6ective.
!dvertising has always played in immense role in our society. 9ithout advertising, the average consumer would not be able
to be told what to buy. They would have nothing in their home, because no one told them to buy anything. It has become fact
that advertising affects our daily lives everyday. 3In *?*5, a person could go entire weeks without observing an ad. The
average adult today sees some three thousand every day3. Bvery advertisement should be analy"ed with great detail. The
consumers need to be entertained by television, newspaper, and internet has launched a new type of advertising.
!dvertisers are beginning to use famous entertainers in their advertisements so that people pay attention to them. !lmost
every advertisement that is seen today has somebody that the consumer will recogni"e. 9hether it be a movie star, a
comedian, athlete, or a reality television star, the advertiser will make sure that a percentage of the viewing audience knows
that person. ,ot only do they attract our attention with the use of somebody famous, they also attract our trust. .y seeing this
person on television all the time and especially if you like this person, you feel comfortable with the product almost
immediately without even knowing what it is or does.
Bveryone thinks that advertising is full of lies, but it%s not what you think. The facts presented in advertising are almost
always accurate, not because advertising people are sticklers but because their ads are very closely regulated. If you make a
false claim in a commercial on network television, the FT+ will catch it. 'omeone always blows the whistle. The real lie in
advertising some would call it the 3art3 of advertising is harder to detect. 9hat%s false in advertising lies in the presentation
of situations, values, beliefs, and cultural norms that form a backdrop for the selling message #+hiat$.
!dvertising has come a long way from what it used to be and has a long way to go before we see anything new. The
advertisers have found &uite a few niches where they can work from and still get a large &uantity of consumers to purchase
their products. 9ith the help
of psychologists, sociologists, and many other doctors that focus on how the human brain works, it will be e(tremely difficult
to tackle the advertisement industry as we know it today.
1;
!dvertising and promotions is bringing a service to the attention of potential and current customers. !dvertising and
promotions are best carried out by implementing advertising and promotions plan. The goals of the plan should depend very
much on the overall goals and strategies of the organi"ation, and the results of the marketing analysis, including the
positioning statement.
The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how
you will convey it to them #this is often called your advertising campaign$, who is responsible to carry the various activities in
the plan and how much money is budgeted for this effort. 'uccessful advertising depends very much on knowing the
preferred methods and styles of communications of the target markets that you want to reach with your ads. ! media plan and
calendar can be very useful, which specifies what advertising methods are used and when.
For each service, carefully consider- 9hat target markets are you trying to reach with your adsW 9hat would you like them to
think and perceive about your products #this should be in terms of benefits to them, not you$W Iow can you get them to think
and perceive thatW 9hat communications media do they see or prefer the mostW
+onsider TK, Erint ads 8isplaysCsigns, Ioardings, 9ord of mouth, ,ewspaper etc.
9hat media is most practical for you to use in terms of access and affordability #the amount spent on advertising is often
based on the revenue e(pected from the product or service, that is, the sales forecast$
Qou can often find out a lot about your customers preferences 6ust by conducting some basic market research methods.
R&tio&le 1e*i# c*oice of t*e +ro@ect
Retailing and wholesaling consist of many organi"ations designed to bring goods and services from the point of production to
the point of use.
Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non
business use. Retailers can be classified in terms of store retailers, nonstore retailing, and retail organi"ations.
'tore retailers include many types, such as specialty stores, department stores, supermarkets, convenience stores, superstores,
combination stores, hypermarkets, discount stores, warehouse stores, and catalog showrooms. These store forms have had
different longevities and are at different stages of the retail life cycle. 8epending on the wheelofretailing, some will go out
of e(istence because they cannot compete on a &uality, service, or price basis.
,onstore retailing is growing more rapidly than store retailing. It includes direct selling #doortodoor, party selling$, direct
marketing, automatic vending, and buying services.
)uch of retailing is in the hands of large retail organi"ations such as corporate chains, voluntary chain and retailer
cooperatives, consumer cooperatives, franchise organi"ations and merchandising conglomerates. )ore retail chains are now
sponsoring diversified retailing lines and forms instead of sticking to one form such as the department store.
1*
Retailers, like manufacturers, must prepare marketing plans that include decisions on target markets, product assortment and
services, store atmosphere, pricing, promotion and place. Retailers are showing strong signs of improving their professional
management and their productivity, in the face of such trends as shortening retail life cycles4 new retail forms, increasing
intertype competition, polarity of retailing, new retail technologies, and many others
9ith the intense competition in the retail industry, the retailer who is able to satisfy its customers will be the survivor or the
winner. !ccordingly, once a satisfied customer is created, a source of profit is made for the businesses. The underlying
purpose of satisfying a customerTs needs is to ultimately make that customer into the seller of the retailersT products or
services. ! satisfied customer is a repeat customer, and their loyalty will ensure retailer profits. ! satisfied customer will talk
to other people about his or her satisfying e(periences at a particular retail store, thus sending more customers to that retailer.
This ultimately means more businesses and more profit for the retailer. Therefore, achieving customer satisfaction is a vital
aspect of the business operation that retailers cannot afford to ignore.
Utilit) of t*e +ro@ect
Aeefits to t*e co"+&)-
The study gives an insight about customerTs satisfaction and their attitudes towards )edias. This will also give relative
status of the .ig .a"aar. From this information the following benefits emerge- To carefully look at the customerTs e(pectation
with regards to )edias. !nd company can apply them. The study results also will help in making proper strategies to promote
the product and enhance the satisfaction level of customers. This will improve the &uality of .ig .a"aar, thus the sales and
profits would increase and the market share could also increase. To understand the ma6or preference of +ustomers.
Relationship between +ustomers and .ig .a"aar.
*. It will help in understanding, reviewing and suggesting improvements in .ig .a"aar.
0. This study will help the organisation to gauge the level of awareness of offers and through which )edia.
1. To know the association of the target group towards .ig .a"aar.
2. To know whether customers are having favourable towards the )edias promoted by .ig .a"aar and the
satisfaction level of )edias promoted by .ig .a"aar.
Aeefits to Ac&#e"ics:
*. It will help in applying the theoretical knowledge to the practical issues.
0. To understand the retail promotion strategy and effect on customers.
The e(perience gained during this study will provide as a tool, which can be applied in any
future undertakings of similar nature.
Itro#%ctio to t*e +ro@ect ,or4
10
A&c4'ro%# of t*e +ro@ect
Itro#%ctio:
In India Future /roup Eantaloon company is one of the greatest retailing companies with its retail format called .ig .a"aar.
The Ero6ect is undertaken to study GT*e (%sto"er &ttit%#es to,&r#s 0e#i&s &t Ai' A&;&&rF The pro6ect also includes the
study of satisfaction level of )edias at A&&s*&4&ri Ai' A&;&&r s%+er cetre, !nd to study whether these factors
encourage the consumers to visit A&&s*&4&ri Ai' A&;&&r s%+er cetre more often and also to find out the opinion of the
customers towards )edia at A&&s*&4&ri Ai' A&;&&r s%+er cetre.
Pro1le" #efiitio:
0&&'e"et +ro1le":
To find out whether the customers are favourable towards )edias at .ig .a"aar
0&r4eti' rese&rc* +ro1le":
To determine understand and e(plore the factors responsible for further improvement in )edias at A&&s*&4&ri Ai'
A&;&&r s%+er cetre .angalore.
To+ic of t*e st%#):
GAssess"et of (%sto"er &ttit%#es to,&r#s 0e#i&s &t Ai' A&;&&rF
O1@ectives:
0&i O1@ective:
To study the customer attitudes towards )edias at .anashankari .ig .a"aar super centre .angalore.
S%1 O1@ective
*. To know the media through which the consumers were aware about .ig .a"aar.
0. To ascertain whether the customerTs attitude is favourable towards )edias at .anashankari .ig .a"aar super
centre.
1. To understand that which )edia influence more for consumer to shop at .ig .a"aar.
2. To know the consumer e(pectation towards )edias at .anashankari .ig .a"aar super centre .angalore.
5. To ascertain the satisfaction level of consumers towards )edias promoted by .anashankari .ig .a"aar super
centre .angalore.
<. To find out the opinion of the customers towards )edias at .anashankari .ig .a"aar super centre .angalore.
Sco+e of t*e st%#)
This pro6ect was undertaken in the .ig .a"aar customerTs cluster, which is the popular hypermarket in India. The scope of the
study was undertaken in city .angalore at A&&s*&4&ri Ai' A&;&&r s%+er cetre. This study also aims towards knowing
the consumers opinion towards media in .ig .a"aar.
Rese&rc* Desi'
11
It is a 8escriptive research. The study was based on both primary and secondary data. The primary data was collected through
asking the &uestions consisting of following categories.
8ichotomous &uestions.
=penended &uestions.
'econdary data was collected through company websites, 6ournalism discussions with company guide.
Information will be collected directly from the people of the .angalore city who visit A&&s*&4&ri Ai' A&;&&r s%+er
cetre, at the time of pro6ect work.
The survey data collected during the study includes the data collected through &uestionnaire, facetoface interview with the
people of .angalore city who visit .ig .a"aar.
Rese&rc* "et*o#olo'):
The study was made through a survey in A&&s*&4&ri Ai' A&;&&r s%+er cetre and seeks the opinions and 'uggestions of
the respondents towards )edias at .ig .a"aar.
The process included-
*. B(plaining the respondents about the ob6ectives of the pro6ect.
0. /et the respondentTs fill the &uestionnaire in the most effective manner.
1. 'eeking the opinions D suggestions on the )edias where .anashankari .ig .a"aar super centre can improve
and build itself much stronger in city.
2. J%estio&ire FThe &uestionnaire will be used as one of the instruments to collect the re&uired data and as a
guide to interview the target audience.
5. Perso&l itervie,!long with the &uestionnaire, the target customers will also be asked &uestions
personally, to get a better insight about them.
0et*o#s of D&t& (ollectio:
Pri"&r) D&t&:
The primary or the first hand data was collected with the help of handing out the &uestionnaires for the survey and also
through conducting group discussions in the A&&s*&4&ri Ai' A&;&&r s%+er cetre .angalore. The respondents were
asked how they feel about the .ig .a"aar. !nd the satisfaction level with )edias and what are the things that need
improvement in )edias were also discussed in length at the discussions.
Seco#&r) D&t&:
The ma6or source of secondary or supporting data is Internet. The information on Retail industry and company profile of .ig
.a"aar as whole and the brand was collected from the Internet, newspapers D maga"ine reviews.
I#irect res+oses: Information is also gathered from the e(ecutives and the employees of .anashankari .ig .a"aar super
centre .angalore.
S&"+li' +l&
In the present research study, No +ro1&1ilit). (oveiece s&"+li' "et*o# techni&ues were adopted. I#ivi#%&l
sampling unit is taken for the 'ampling method.
S&"+li' Desi'
This process involves the steps of choosing the samples from the population of .angalore city and customers of the
.anashankari .ig .a"aar super centre .angalore. It goes as follows.
12
Po+%l&tio : (%sto"ers fro" t*e +o+%l&tio of A&'&lore cit).
S&"+li' Fr&"e : T*e rese&rc* st%#) ,ill 1e c&rrie# o%t ,it* i A&&s*&4&ri Ai' A&;&&r s%+er cetre
A&'&lore.
S&"+li' Uit : I#ivi#%&ls
S&"+li' 0et*o# : No-Pro1&1ilit) (oveiece s&"+li' "et*o#.
S&"+li' Si;e : 1// S&"+les.

0e&s%re"et Tec*iK%e
1. J%estio&ire
2. Sc&les
!. O+e e#e# K%estios for s%''estios.
J%estio&ire:
For the purpose of this pro6ect report selfadministered to +onsumers and retailers are used. Nuestionnaire is formali"ed
instrument for asking information directly from a respondent. 8uring this research &uestionnaire is used as measurement
techni&ue for eliciting information from the chosen respondents. ! sample &uestionnaire is enclosed in the anne(ure for
reference.
Sc&les:
Hikert 'cales, !ttitude scales D Thurston scale are used in &uestionnaire to collect the information.
Tools &# tec*iK%es of #&t& collectio &# iter+ret&tio of #&t&
For the purpose of collecting primary data personal interview method with the help of &uestionnaire has been gathered from
*;; respondents from the population of .angalore city and customers of the .anashankari .ig .a"aar super centre
.angalore. For the purpose of analy"ing, processing, interpreting the data, simple percentage analysis was used which has
been presented in the tables followed by an appropriate analysis and graphical representations by different charts using 'E''.
15
FINDINGS-
!s per the survey conducted, taking a sample si"e of *;;, using ,onErobability +onvenience sampling method, the
results with the data collected through &uestionnaires were
Se>
Frequency Percent Valid Percent Cumulative
Percent
Valid Male 87 87.0 87.0 87.0
Female 13 13.0 13.0 100.0
Total 100 100.0 100.0

sex
13.0%
87.0%
Female
Male
A&l)ses ? Iferece
The sample si"e was *;;. =ut of the *;; respondents there were A: males and *1 females.
A:O )ale D *1O Female
From the above findings it is clear that there is high shopping fre&uency in male respondents compared to female
respondents.
J%estio o 1 fro" t*e K%estio&ire
A'e 'ro%+ 7Ye&rs8
Percent
Valid ess t!an "# 3$ 3$.0 3$.0 3$.0
1<
"%&$0 #' #'.0 #'.0 '3.0
$1&#0 7 7.0 7.0 100.0
Total 100 100.0 100.0

()e )rou* +,ears-
()e )rou* +,ears-
$1&#0 "%&$0 ess t!an "#
P
e
r
c
e
n
t
70
%0
#0
$0
30
"0
10
0
7
#'
3$
A&l)ses ? Iferece
Fro" t*e &1ove 'r&+* it is cle&r t*&t: -
=ut of *;;sample si"e surveyed, 5?O of them are from age group 0<2;,
12O are Hess than 05 and only :O from 2*5;.
These data shows that on an average all age group people visit to .ig .a"aar.

0ot*l) *o%se*ol# ico"e 7Rs.8
Fre&uency Eercent Kalid
Eercent
+umulative
Eercent
Kalid Hess than*;,;;; rupeesCmonth 22 22.; 22.; 22.;
*;,;;*0;,;;; rupeesCmonth 2; 2;.; 2;.; A2.;
0;,;;*1;,;;; rupeesCmonth *5 *5.; *5.; ??.;
=ver 1;,;;; rupeesCmonth * *.; *.; *;;.;
Total *;; *;;.; *;;.;
1:

Mont!ly !ouse!old income +.s.-
1.0%
1#.0%
$0.0%
$$.0%
/ver 300000 ru*ees1m
"00001&300000 ru*ees
100001&"00000 ru*ees
ess t!an100000 ru*e
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 22O of them fall in this category whose monthly house income is less than *;,;;;
rupeesCmonth, whereas 2;O fall in this category whose monthly income is *;,;;*0;,;;; rupeesCmonth,*5O fall in 0;,;;*
1;,;;; rupeesCmonth D another *O fall in over 1;;;; rupeesCmonth.
These data shows that 22O of sample population shop at .ig .a"aar whose income is less than *;;;; rupeesCmonth.
J%estio o ! fro" t*e K%estio&ire
Occ%+&tio
Percent
Valid 2usiness " ".0 ".0 ".0
3m*loyee #0 #0.0 #0.0 #".0
Pro4essional "% "%.0 "%.0 78.0
5tudent "" "".0 "".0 100.0
Total 100 100.0 100.0
1A

/ccu*ation
"".0%
"%.0%
#0.0%
".0%
5tudent
Pro4essional
3m*loyee
2usiness
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 5;O of them are employees, 0<O are Erofessional, 00O are student and only 0O are
.usiness men.
These data shows that on an average all category of people visit to .ig .a"aar.
J%estio o $ fro" t*e K%estio&ire
Do, #i# )o% co"e to 4o, &1o%t Ai' A&;&&rL
Fre&uency Eercent Kalid Eercent +umulative Eercent
Kalid Ioardings 5: 5:.; 5:.; 5:.;
9ord of mouth *0 *0.; *0.; <?.;
8isplays 0* 0*.; 0*.; ?;.;
Television 5 5.; 5.; ?5.;
,ews paper 5 5.; 5.; *;;.;
Total *;; *;;.; *;;.;
1?

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 5:O of respondents were aware about .ig .a"aar with the help of Ioardings, 0*O with
8isplays, *0O with word of mouth and 5O got aware from Television D another 5O from ,ewspaper.
These data shows that 5:O of sample population were aware about .ig .a"aar with the help of hoardings )edia.
J%estio o - fro" t*e K%estio&ire
Do, ofte #o )o% visit Ai' A&;&&rL
Kalid First time 0 0.; 0.; 0.;
=nce a week 10 10.; 10.; 12.;
Twice a week *; *;.; *;.; 22.;
9eekends 22 22.; 22.; AA.;
=nce a month A A.; A.; ?<.;
!nytime 2 2.; 2.; *;;.;
Total *;; *;;.; *;;.;
2;

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 22O of respondents prefer to visit .ig .a"aar at weekends, 10O of respondents prefer to
visit .ig .a"aar once in a week, *;O of respondents prefer to visit .ig .a"aar Twice a week, AO of respondents prefer to
visit .ig .a"aar once a month, 2O of respondents prefer to visit .ig .a"aar at any time D 0O of respondents who visited for
the first time.
These data shows that 22O of sample population prefers to visit .ig .a"aar during
9eekends.
J%estio o C fro" t*e K%estio&ire
5*ic* of t*e follo,i' 0e#i& ifl%ece )o% "ore to s*o+ &t Ai' A&;&&r.
Kalid Erint ads 5 5.; 5.; 5.;
Ioardings 0< 0<.; 0<.; 1*.;
9ord of mouth 5 5.; 5.; 1<.;
8isplays 25 25.; 25.; A*.;
Future TK *A *A.; *A.; ??.;
,ews paper * *.; *.; *;;.;
Total *;; *;;.; *;;.;
2*

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 25O of them prefer that 8isplays influence more to shop at .ig .a"aar, 0<O of them
suggest that Ioardings influence more to shop at .ig .a"aar, *AO of them suggest that Future TK influence more to shop at
.ig .a"aar, 5O of them suggest that 9ord of mouth influence more to shop at .ig .a"aar D *O of them suggest that
,ewspaper influence more to shop at .ig .a"aar.
These data shows that 8isplays influence more to shop at .ig .a"aar compared to other )edias.
Are )o% &,&re of FOOD STOP. F12! &# STAR ? SITARA &t Ai' A&;&&rL
Percent
Valid ,es 100 100.0 100.0 100.0

20
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, !wareness level of F==8 'T=E, F*01 and 'T!R D 'IT!R! at .ig .a"aar is *;;O from
the Respondents.
The data shows that *;;O of the sample population are aware of F==8 'T=E, F*01 and
'T!R D 'IT!R! at .ig .a"aar.
J%estio o 9.1 fro" t*e K%estio&ire
If Yes. Do, #i# )o% co"e to 4o, &1o%t FOOD STOP.F12! &# STAR ? SITARA &t Ai' A&;&&rL
Percent
Valid Print ads 3 3.0 3.0 3.0
6oardin)s 1% 1%.0 1%.0 1'.0
7ord o4 mout! 3$ 3$.0 3$.0 #3.0
8is*lays 1$ 1$.0 1$.0 %7.0
Future TV "1 "1.0 "1.0 88.0
9e:s *a*er 1" 1".0 1".0 100.0
Total 100 100.0 100.0

21
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 12O of respondents were aware about F==8 'T=E, F*01 and 'T!R D 'IT!R! at .ig
.a"aar with the help of 9ord of )outh, 0*O with Future TK, *<O with Ioardings,*2O with 8isplays and *0O got aware
from ,ews paper D another 1O from Erint ads.
These data shows that 12O of sample population were aware about .ig .a"aar with the help of 9ord of mouth )edia.
J%estio o : fro" t*e K%estio&ire
5*&t is )o%r o+iio to,&r#s 0e#i&s for t*e follo,i' :
FOOD STOP
Percent
Valid ;ood 3' 3'.0 3'.0 3'.0
Very )ood %1 %1.0 %1.0 100.0
Total 100 100.0 100.0
22

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, <*O of them are highly satisfied with the )edias of Food stop at .ig .a"aar D 1?O
of them are overall satisfied with the )edias of Food stop at .ig .a"aar.
These data shows that <*O of the sample population are overall highly satisfied with the )edias of Food stop at .ig
.a"aar.
F12!
Percent
Valid ;ood 3% 3%.0 3%.0 3%.0
Very )ood %$ %$.0 %$.0 100.0
Total 100 100.0 100.0

25
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, <2O of them are highly satisfied with the )edias of F*01 at .ig .a"aar D 1<O of
them are overall satisfied with the )edias of F*01 at .ig .a"aar.
These data shows that <2O of the sample population are overall highly satisfied with the )edias of F*01 at .ig .a"aar.
STAR ? SITARA
Percent
Valid ;ood %1 %1.0 %1.0 %1.0
Very )ood 3' 3'.0 3'.0 100.0
Total 100 100.0 100.0

2<
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 1?O of them are highly satisfied with the )edias of 'tar and 'itara at .ig .a"aar D
<*O of them are overall satisfied with the )edias of 'tar and 'itara at .ig .a"aar.
These data shows that <*O of the sample population are overall satisfied with the )edias of 'tar and 'itara at .ig
.a"aar.
Are )o% &,&re of M0ot*l) s&vi's A&;&&rM s%+er s&vi's ever) "ot* &t Ai' A&;&&rL
Percent
Valid ,es 100 100.0 100.0 100.0

2:
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, !wareness level of 3)onthly savings .a"aar3 super savings every month at .ig .a"aar is
*;;O from the Respondents.
The data shows that *;;O of the sample population are aware of 3)onthly savings .a"aar3 super savings every month at .ig
.a"aar.
If Yes. *o, #i# )o% co"e to 4o, &1o%t M0ot*l) s&vi's A&;&&rM s%+er s&vi's ever) "ot* &t Ai' A&;&&rL
Percent
Valid 6oardin)s 1' 1'.0 1'.0 1'.0
7ord o4 mout! 11 11.0 11.0 30.0
8is*lays 7 7.0 7.0 37.0
Future TV 18 18.0 18.0 ##.0
9e:s *a*er $# $#.0 $#.0 100.0
Total 100 100.0 100.0
2A

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 25O of respondents were aware about 3)onthly savings .a"aar3 super savings every
month at .ig .a"aar with the help of ,ewspaper, *?O with Ioardings, *AO with Future TK and **O got aware from 9ord
of mouth D another :O from 8isplays.
These data shows that 25O of sample population were aware about 3)onthly savings .a"aar3 super savings every month at
.ig .a"aar with the help of ,ewspaper )edia.
J%estio o 1/ fro" t*e K%estio&ire
Are )o% &,&re of MYo%t* s+eci&lM offer &t Ai' A&;&&rL
Percent
Valid ,es 100 100.0 100.0 100.0

2?
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, !wareness level of 3Qouth special offer at .ig .a"aar is *;;O from the Respondents.
The data shows that *;;O of the sample population are aware of 3Qouth special offer at .ig .a"aar.
J%estio o 1/.1 fro" t*e K%estio&ire
If Yes. Do, #i# )o% co"e to 4o, &1o%t MYo%t* s+eci&lM offer &t Ai' A&;&&rL
Percent
Valid Print ads 1 1.0 1.0 1.0
6oardin)s 1' 1'.0 1'.0 "0.0
7ord o4 mout! 1$ 1$.0 1$.0 3$.0
8is*lays # #.0 #.0 3'.0
Future TV 1" 1".0 1".0 #1.0
9e:s *a*er $' $'.0 $'.0 100.0
Total 100 100.0 100.0
5;

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed,2?O of respondents were aware about 3Qouth special3 offer at .ig .a"aar with the help of
,ews paper,*?O with Ioardings,*2O with 9ord of )outh, *0O with Future TK and 5O got aware from 8isplays D another
*O from Erint ads.
These data shows that 2?O of sample population were aware about Qouth special3 offer at .ig .a"aar with the help of
,ewspaper )edia.
Are )o% &,&re of F&s*io N Ai' A&;&&rL
Fre&uency Eercent Kalid Eercent +umulative
Eercent
Kalid Qes *;; *;;.; *;;.; *;;.;

5*
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, !wareness level of Fashion X .ig .a"aar is *;;O from the Respondents.
The data shows that *;;O of the sample population are aware of Fashion X .ig .a"aar.
If Yes. Do, #i# )o% co"e to 4o, &1o%t F&s*io N Ai' A&;&&rL
Eercent
Kalid Ioardings 1? 1?.; 1?.; 1?.;
9ord of mouth 1 1.; 1.; 20.;
8isplays 0* 0*.; 0*.; <1.;
Future TK 1; 1;.; 1;.; ?1.;
,ews paper : :.; :.; *;;.;
Total *;; *;;.; *;;.;
50

A&l)ses ? Iferece
From the above result we find that out of the survey made on *;; samples 1?O of respondents were aware about Fashion X
.ig .a"aar with the help of Ioardings, 1;O with Future TK, 0*O with 8isplays and :O got aware from ,ews paper D
another 1O from 9ord of )outh.
These data shows that 1?O of sample population were aware about Fashion X .ig .a"aar with the help of Ioardings.
51
<s si)na)e in t!e store !el*4ul =
<s si)na)e in t!e store !el*4ul =
,es
P
e
r
c
e
n
t
1"0
100
80
%0
$0
"0
0
100
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that signage is helpful in the store.
The data shows that *;;O of the sample population suggest that signage is helpful in the store.
J%estio o 1! fro" t*e K%estio&ire
1!.1 All 0e#i&s +ro"ote# 1) Ai' A&;&&r s*o%l# 1e +ro*i1ite# 1) l&,.
Kalid Qes 0 0.; 0.; 0.;
,o ?A ?A.; ?A.; *;;.;
Total *;; *;;.; *;;.;

52
Fi#i's
=ut of *;;sample si"e surveyed, ?AO of the respondents suggest that all )edias promoted by .ig .a"aar are good enough
but only 0O of the respondents say that all the )edias promoted by .ig .a"aar should be prohibited by law.
The data shows that ?AO of the sample population agree that all the )edias promoted by .ig ba"aar are good.
1!.2 0ost of t*e 0e#i&s of Ai' A&;&&r &re 1&#.
Kalid ,o *;; *;;.; *;;.; *;;.;
55

Most o4 t!e Medias o4 2i) >a?aar are >ad.
Most o4 t!e Medias o4 2i) >a?aar are >ad.
9o
P
e
r
c
e
n
t
1"0
100
80
%0
$0
"0
0
100
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig .a"aar are
good.
The data shows that *;;O of the sample population agree that all the )edias promoted by .ig .a"aar are good.

1!.! 0e#i&s of Ai' A&;&&r &re "ootoo%s.
Kalid ,o *;; *;;.; *;;.; *;;.;
5<

Medias o4 2i) >a?aar are monotonous.
Medias o4 2i) >a?aar are monotonous.
9o
P
e
r
c
e
n
t
1"0
100
80
%0
$0
"0
0
100
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias promoted by .ig .a"aar are not
)onotonous.
The data shows that *;;O of the sample population agree that )edias promoted by .ig .a"aar are not )onotonous.
1!.$ I *&ve o feeli' oe or t*e ot*er &1o%t "ost 0e#i&s of Ai' A&;&&r.
Eercent
Kalid ,o *;; *;;.; *;;.; *;;.;

5:
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig .a"aar inspire
them to visit once.
The data shows that *;;O of the sample population agree that most of the )edias promoted by .ig .a"aar inspire them to
visit once.
1!.- I li4e 0e#i&s of Ai' A&;&&r &t ti"es.
Eercent
Kalid ,o *;; *;;.; *;;.; *;;.;

5A
< li@e Medias o4 2i) >a?aar at times.
< li@e Medias o4 2i) >a?aar at times.
9o
P
e
r
c
e
n
t
1"0
100
80
%0
$0
"0
0
100
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar will be in the mind for
long lasting.
The data shows that *;;O of the sample population agree that all the )edias of .ig .a"aar will be in the mind for long
lasting.
1!.C 5&tc*i' &) of t*e 0e#i&s of Ai' A&;&&r is ,&ste of ti"e.
Eercent
Kalid ,o *;; *;;.; *;;.; *;;.;

5?
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that watching any of the )edias of .ig .a"aar are worth
while and inspire to shop at .ig .a"aar.
The data shows that *;;O of the sample population agree that watching any of the )edias of .ig .a"aar are worth while and
inspire to shop at .ig .a"aar.
1!.9 0ost of t*e 0e#i&s of Ai' A&;&&r &re f&irl) iteresti'.
Eercent
Kalid Qes *;; *;;.; *;;.; *;;.;

<;
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar are fairly interesting
and inspire to shop at .ig .a"aar.
The data shows that *;;O of the sample population agree that all the )edias of .ig .a"aar are fairly interesting and inspire
to shop at .ig .a"aar.
1!.: I li4e to 1%) +ro#%cts &#vertise# o T= ,*eever +ossi1le.
Eercent
Kalid Qes *;; *;;.; *;;.; *;;.;

<*
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that they like to buy products advertised on TK whenever
possible.
The data shows that *;;O of the sample population agree that they like to buy products advertised on TK whenever possible.
1!.6 0ost 0e#i&s *el+ to select t*e 1est +ro#%ct &v&il&1le.
Eercent
Kalid Qes *;; *;;.; *;;.; *;;.;

<0
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias of .ig .a"aar are helpful for
them to select the best product available.
The data shows that *;;O of the sample population agree that most of the )edias of .ig .a"aar are helpful for them to select
the best product available.
1!.1/ 0ost of t*e 0e#i&s of Ai' A&;&&r &re @%st to "&4e f%.
Eercent
Kalid ,o *;; *;;.; *;;.; *;;.;

<1
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar are not to make fun.
The data shows that *;;O of the sample population agree that )edias of .ig .a"aar are not to make fun.
1!.11 0ost of t*e 0e#i&s of Ai' 1&;&&r #o ot is+ire to s*o+ &t Ai' 1&;&&r.
Eercent
Kalid ,o *;; *;;.; *;;.; *;;.;

<2
Fi#i's
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar inspire to shop at .ig .a"aar.
The data shows that *;;O of the sample population agree that )edias of .ig .a"aar inspire to shop at .ig .a"aar.
A&l)ses ? iferece
Fro" t*e &1ove 'r&+*s it is cle&r t*&t: -
1!.18 =ut of *;;sample si"e surveyed, ?AO of the respondents suggest that all )edias promoted by .ig .a"aar are
good enough but only 0O of the respondents say that all the )edias promoted by .ig .a"aar should be prohibited by
law.
1!.28 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig
.a"aar are good.
1!.!8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias promoted by .ig .a"aar are not
)onotonous.
1!.$8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig
.a"aar inspire them to visit once.
1!.-8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar will be in
the mind for long lasting.
<5
1!.C8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that watching any of the )edias of .ig
.a"aar are worth while and inspire to shop at .ig .a"aar.
1!.98 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar are fairly
interesting and inspire to shop at .ig .a"aar.
1!.:8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that they like to buy products advertised on
TK whenever possible.
1!.68 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias of .ig .a"aar are
helpful for them to select the best product available.
1!.1/8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar are not to make
fun.
1!.118 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar inspire to shop at
.ig .a"aar.
These data shows that *;;O of sample population have favourable attitudes towards )edias at .ig .a"aar.
J%estio o 1$ fro" t*e K%estio&ire
Ple&se r&te t*e follo,i' 0e#i&s +ro"ote# 1) Ai' A&;&&r.
Prit &#s
Eercent
Kalid !gree ** **.; **.; **.;
'trongly agree A? A?.; A?.; *;;.;
Total *;; *;;.; *;;.;
<<

Print ads
8'.0%
11.0%
5tron)ly a)ree
()ree
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, A?O of them strongly agree D **O of them only agree with the Erint ads promoted by
.ig .a"aar.
These data shows that A?O of the sample population overall strongly agree with the Erint ads promoted by .ig .a"aar.
Do&r#i's
Eercent
Kalid !gree 21 21.; 21.; 21.;
'trongly agree 5: 5:.; 5:.; *;;.;
Total *;; *;;.; *;;.;
<:

6oardin)s
#7.0%
$3.0%
5tron)ly a)ree
()ree
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 5:O of them strongly agree D 21O of them only agree with the hoardings promoted
by .ig .a"aar.
These data shows that 5:O of the sample population overall strongly agree with the hoardings promoted by .ig .a"aar.
5or# of "o%t*
Eercent
Kalid ,either agree nor
disagree
* *.; *.; *.;
!gree 25 25.; 25.; 2<.;
'trongly agree 52 52.; 52.; *;;.;
Total *;; *;;.; *;;.;
<A

7ord o4 mout!
#$.0%
$#.0%
1.0%
5tron)ly a)ree
()ree
9eit!er a)ree nor di
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 52O of them strongly agree, 25O of them agree D *O of them neither agrees nor
disagrees with the 9ord of mouth promoted by .ig .a"aar.
These data shows that 52O of the sample population overall strongly agree with the 9ord of mouth promoted by .ig
.a"aar.
Ne,s P&+er
Eercent
Kalid !gree 5? 5?.; 5?.; 5?.;
'trongly agree 2* 2*.; 2*.; *;;.;
Total *;; *;;.; *;;.;
<?

9e:s Pa*er
$1.0%
#'.0%
5tron)ly a)ree
()ree
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 5?O of them agree D only 2*O of them strongly agree with the ,ewspaper ads
promoted by .ig .a"aar.
These data shows that 5?O of the sample population overall agree with the ,ewspaper ads promoted by .ig .a"aar.
Dis+l&)s
Eercent
Kalid !gree 21 21.; 21.; 21.;
'trongly agree 5: 5:.; 5:.; *;;.;
Total *;; *;;.; *;;.;
:;

8is*lays
#7.0%
$3.0%
5tron)ly a)ree
()ree
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 5:O of them strongly agree D 21O of them only agree with the 8isplays promoted by
.ig .a"aar.
These data shows that 5:O of the sample population overall strongly agree with the 8isplays promoted by .ig .a"aar.
F%t%re T=
Eercent
Kalid !gree 15 15.; 15.; 15.;
'trongly agree <5 <5.; <5.; *;;.;
Total *;; *;;.; *;;.;
:*

Future TV
%#.0%
3#.0%
5tron)ly a)ree
()ree
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, <5O of them strongly agree D 15O of them only agree with the Future TK promoted
by .ig .a"aar.
These data shows that <5O of the sample population overall strongly agree with the Future TK promoted by .ig .a"aar.
Televisio
Eercent
Kalid ,either agree nor
disagree
* *.; *.; *.;
!gree ?1 ?1.; ?1.; ?2.;
'trongly agree < <.; <.; *;;.;
Total *;; *;;.; *;;.;
:0

Television
%.0%
'3.0%
1.0%
5tron)ly a)ree
()ree
9eit!er a)ree nor di
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, ?1O of them agree, <O of them strongly agree D *O of them neither agrees nor
disagrees with the Television ads promoted by .ig .a"aar.
These data shows that ?1O of the sample population overall agree with Television ads the promoted by .ig .a"aar.
J%estio o 1- fro" t*e K%estio&ire
S&tisf&ctio level of 0e#i&s +ro"ote# 1) Ai' A&;&&r co"+&re# to ot*er ret&il stores.
Ai' A&;&&r
Eercent
Kalid 'atisfied *; *;.; *;.; *;.;
Iighly satisfied ?; ?;.; ?;.; *;;.;
Total *;; *;;.; *;;.;
:1

2<; 2(A((.
'0.0%
10.0%
6i)!ly satis4 ied
5atis4 ied
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, ?;O of them are overall highly satisfied D *;O of them satisfied with the )edias promoted
by .ig .a"aar.
These data shows that ?;O of the sample population overall highly satisfied with the )edias promoted by .ig .a"aar.
. Ot*ers
Kalid ,eutral 1* 1*.; 1*.; 1*.;
'atisfied <? <?.; <?.; *;;.;
Total *;; *;;.; *;;.;
:2

/t!ers
%'.0%
31.0%
5atis4 ied
9eutral
A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, <2O of them are only satisfied D 1<O of them are neutral with the )edias promoted by
other retail stores.
These data shows that <2O of the sample population only satisfied with the )edias promoted by other retail stores.
J%estio o 1C fro" t*e K%estio&ire
Are )o% s&tisfie# ,it* t*e 0e#i&s +ro"ote# 1) A&&s*&4&ri Ai' A&;&&r s%+er cetreL
Eercent
Kalid ,eutral * *.; *.; *.;
'atisfied 50 50.; 50.; 51.;
Iighly satisfied 2: 2:.; 2:.; *;;.;
Total *;; *;;.; *;;.;
:5

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 2:O of them are overall highly satisfied, where as50O of them only satisfied D *O neutral
with the )edias promoted by .anashankari .ig .a"aar super centre .angalore.
These data shows that 2:O of the sample population overall highly satisfied with the )edias promoted by .anashankari .ig
.a"aar super centre .angalore.
5o%l# )o% li4e to visit A&&s*&4&ri Ai' A&;&&r s%+er cetre &'&iL
Eercent
Kalid 8efinitely *;; *;;.; *;;.; *;;.;

:<
A&l)ses &# Iferece
=ut of *;;sample si"e surveyed, *;;O of them agree that they would you like to visit .anashankari .I/ .!L!!R super
centre again.
The data shows that *;;O of the sample population agree that agree that they would you like to visit .anashankari .I/
.!L!!R super centre again.
J%estio o 1: fro" t*e K%estio&ire
S%''estios or co""et for f%rt*er i"+rove"et of 0e#i&s &t A&&s*&4&ri Ai' A&;&&r s%+er cetre
Kalid Kery good * *.; *.; *.;

B(cellent 2 2.; 2.; 5.;

/ood 22 22.; 22.; 2?.;

/ood D carry on 0 0.; 0.; 5*.;

/ood and carry on 2 2.; 2.; 55.;

/ood and need to improve * *.; *.; 5<.;

/ood but still further
improvement is needed
* *.; *.; 5:.;

,othing it is been
Eroperly maintained
* *.; *.; 5A.;

'atisfied and good * *.; *.; 5?.;
::

Kery good 2; 2;.; 2;.; ??.;

Kery good and carry on * *.; *.; *;;.;

Total *;; *;;.; *;;.;

A&l)ses ? Iferece
=ut of *;;sample si"e surveyed, 22O of them suggest that )edias promoted by .anashankari .ig .a"aar super centre
.angalore are good
9hereas 2*O of them suggest as very good, 2O as B(cellent, <O as good and carry on,*O as very good an carry on,*O as
satisfied and good,*O as good and need to improve,*O as neutral D *O good but still further improvement is needed.
These data shows that on an average ?AO of the sample population suggest that overall very good with the )edias promoted
by .anashankari .ig .a"aar super centre .angalore.
:A
S%""i' %+ t*e fi#i's
Se>
The sample si"e was *;;. =ut of the *;; respondents there were A: males and *1 females.A:O )ale D *1O Female.
From the above findings it is clear that there is high shopping fre&uency in male respondents compared to female
respondents.
18 A'e Gro%+ 7)e&rs8
=ut of *;;sample si"e surveyed, 5?O of them are from age group 0<2;,
12O are Hess than 05 and only :O from 2*5;.
These data shows that on an average all age group people visit to .ig .a"aar.

28 0ot*l) *o%se*ol# ico"e 7Rs8
=ut of *;;sample si"e surveyed, 22O of them fall in this category whose monthly house income is less than *;,;;;
rupeesCmonth, whereas 2;O fall in this category whose monthly income is *;,;;*0;,;;; rupeesCmonth,*5O fall in 0;,;;*
1;,;;; rupeesCmonth and another *O fall in over 1;,;;; rupeesCmonth.
These data shows that 22O of sample population shop at .ig .a"aar whose income is less than *;;;; rupeesCmonth.
!8 Occ%+&tio
=ut of *;;sample si"e surveyed, 5;O of them are employees, 0<O are Erofessional, 00O are student and 0O are .usiness
men.
These data shows that on an average all category of people visit to .ig .a"aar.
$8 Do, #i# )o% co"e to 4o, &1o%t Ai' A&;&&rL
=ut of *;;sample si"e surveyed, 5:O of respondents were aware about .ig .a"aar with the help of Ioardings, 0*O with
8isplays, *0O with word of mouth and 5O got aware from Television D another 5O from ,ewspaper.
These data shows that 5:O of sample population were aware about .ig .a"aar with the help of hoardings )edia.
-8 Do, ofte #o )o% visit Ai' A&;&&rL
=ut of *;;sample si"e surveyed, 22O of respondents prefer to visit .ig .a"aar at weekends, 10O of respondents prefer to
visit .ig .a"aar once in a week, *;O of respondents prefer to visit .ig .a"aar Twice a week, AO of respondents prefer to
visit .ig .a"aar once a month, 2O of respondents prefer to visit .ig .a"aar at any time D 0O of respondents visited for the
first time. These data shows that 22O of sample population prefers to visit .ig .a"aar during 9eekends.
:?
C8 5*ic* of t*e follo,i' 0e#i& ifl%ece )o% "ore to s*o+ &t Ai' A&;&&rL
=ut of *;;sample si"e surveyed, 25O of them prefer that 8isplays influence more to shop at .ig .a"aar, 0<O of them
suggest that Ioardings influence more to shop at .ig .a"aar, *AO of them suggest that Future TK influence more to shop at
.ig .a"aar,5O of them suggest that 9ord of mouth influence more to shop at .ig .a"aar,*O of them suggest that
,ewspaper influence more to shop at .ig .a"aar. These data shows that 8isplays influence more to shop at .ig .a"aar
compared to other )edias.
98 A,&reess of Foo# sto+. F12! &# St&r ? Sit&r& &t Ai' A&;&&r.
=ut of *;;sample si"e surveyed, !wareness level of Food stop, F*01 and 'tar D 'itara at .ig .a"aar is *;;O from the
Respondents. The data shows that *;;O of the sample population are aware of Food stop, F*01 and 'tar D 'itara at .ig
.a"aar.
9.18 *o, #i# )o% co"e to 4o, &1o%t Foo# sto+. F12! &# St&r ? Sit&r& &t Ai' A&;&&rL
=ut of *;;sample si"e surveyed, 12O of respondents were aware about F==8 'T=E, F*01 and 'T!R D 'IT!R! at .ig
.a"aar with the help of 9ord of )outh, 0*O with Future TK, *<O with Ioardings,*2O with 8isplays and *0O got aware
from ,ews paper D another 1O from Erint ads.
These data shows that 12O of sample population were aware about .ig .a"aar with the help of 9ord of mouth )edia.
:8 O+iio to,&r#s 0e#i&s FOOD STOP. F12! &# STAR ? SITARA &t Ai' A&;&&r.
FOOD STOP
=ut of *;;sample si"e surveyed, <*O of them are highly satisfied with the )edias of Food stop at .ig .a"aar D 1?O of
them are overall satisfied with the )edias of Food stop at .ig .a"aar.
These data shows that <*O of the sample population are overall highly satisfied with the )edias of Food stop at .ig .a"aar.
F12!
=ut of *;;sample si"e surveyed, <2O of them are overall highly satisfied with the )edias of F*01 at .ig .a"aar D 1<O of
them are overall satisfied with the )edias of F*01 at .ig .a"aar.
These data shows that <2O of the sample population are overall highly satisfied with the )edias of F*01 at .ig .a"aar.
STAR ? SITARA
=ut of *;;sample si"e surveyed, 1?O of them are highly satisfied with the )edias of 'tar and 'itara at .ig .a"aar D <*O of
them are overall satisfied with the )edias of 'tar and 'itara at .ig .a"aar.
These data shows that <*O of the sample population are overall satisfied with the )edias of 'tar and 'itara at .ig .a"aar.
68 A,&reess of G0ot*l) s&vi's A&;&&rF s%+er s&vi's ever) "ot* &t Ai' A&;&&r.
=ut of *;;sample si"e surveyed, !wareness level of 3)onthly savings .a"aar3 super savings every month at .ig .a"aar is
*;;O from the Respondents.
The data shows that *;;O of the sample population are aware of 3)onthly savings .a"aar3 super savings every month at .ig
.a"aar.
A;
6.18 *o, #i# )o% co"e to 4o, &1o%t G0ot*l) s&vi's A&;&&rF s%+er s&vi's ever) "ot* &t Ai' A&;&&r.
=ut of *;;sample si"e surveyed, 25O of respondents were aware about 3)onthly savings .a"aar3 super savings every
month at .ig .a"aar with the help of ,ewspaper, *?O with Ioardings, *AO with Future TK and **O got aware from 9ord
of mouth D another :O from 8isplays.
These data shows that 25O of sample population were aware about 3)onthly savings .a"aar3 super savings every month at
.ig .a"aar with the help of ,ewspaper )edia.
1/8 A,&reess of GYo%t* s+eci&lF offer &t Ai' A&;&&r
=ut of *;;sample si"e surveyed, !wareness level of 3Qouth special offer at .ig .a"aar is *;;O from the Respondents.
The data shows that *;;O of the sample population are aware of 3Qouth special offer at .ig .a"aar.
1/.18 *o, #i# )o% co"e to 4o, &1o%t GYo%t* s+eci&lF offer &t Ai' A&;&&r
=ut of *;;sample si"e surveyed,2?O of respondents were aware about 3Qouth special3 offer at .ig .a"aar with the help of
,ews paper,*?O with Ioardings,*2O with 9ord of )outh, *0O with Future TK and 5O got aware from 8isplays D another
*O from Erint ads.
These data shows that 2?O of sample population were aware about Qouth special3 offer at .ig .a"aar with the help of
,ewspaper )edia.
118 A,&reess of F&s*io N Ai' A&;&&r.
=ut of *;;sample si"e surveyed, !wareness level of Fashion X .ig .a"aar is *;;O from the Respondents.
The data shows that *;;O of the sample population are aware of Fashion X .ig .a"aar.
11.18 *o, #i# )o% co"e to 4o, &1o%t F&s*io N Ai' A&;&&rL
=ut of *;;sample si"e surveyed, 1?O of respondents were aware about Fashion X .ig .a"aar with the help of Ioardings,
1;O with Future TK, 0*O with 8isplays and :O got aware from ,ews paper D another 1O from 9ord of )outh.
These data shows that 1?O of sample population were aware about Fashion X .ig .a"aar with the help of Ioardings.
128 Si'&'e i t*e store *el+f%lL
=ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that signage is helpful in the store.
The data shows that *;;O of the sample population suggest that signage is helpful in the store.

1!8 For t*e follo,i' 7S&) GYesF or GNoF8
1!.18 =ut of *;;sample si"e surveyed, ?AO of the respondents suggest that all )edias promoted by .ig .a"aar are
good enough but only 0O of the respondents say that all the )edias promoted by .ig .a"aar should be prohibited by
law.
1!.28 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig
.a"aar are good.
1!.!8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias promoted by .ig .a"aar are not
)onotonous.
A*
1!.$8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias promoted by .ig
.a"aar inspire them to visit once.
1!.-8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar will be in
the mind for long lasting.
1!.C8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that watching any of the )edias of .ig
.a"aar are worth while and inspire to shop at .ig .a"aar.
1!.98 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that all the )edias of .ig .a"aar are fairly
interesting and inspire to shop at .ig ba"aar.
1!.:8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that they like to buy products advertised on
TK whenever possible.
1!.68 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that most of the )edias of .ig .a"aar are
helpful for them to select the best product available.
1!.1/8 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar are not to make
fun.
1!.118 =ut of *;;sample si"e surveyed, *;;O of the Respondents suggest that )edias of .ig .a"aar inspire to shop at
.ig .a"aar.
These data shows that *;;O of sample population have favourable attitudes towards )edias at .ig .a"aar.
1$8 0e#i&s +ro"ote# 1) Ai' A&;&&r
Prit &#s
=ut of *;;sample si"e surveyed, A?O of them strongly agree D **O of them only agree with the Erint ads promoted by .ig
.a"aar.
These data shows that A?O of the sample population overall strongly agree with the Erint ads promoted by .ig .a"aar.
Do&r#i's
=ut of *;;sample si"e surveyed, 5:O of them strongly agree D 21O of them only agree with the hoardings promoted by .ig
.a"aar.
These data shows that 5:O of the sample population overall strongly agree with the hoardings promoted by .ig .a"aar.
5or# of "o%t*
=ut of *;;sample si"e surveyed, 52O of them strongly agree, 25O of them agree D *O of them neither agrees nor disagrees
with the 9ord of mouth promoted by .ig .a"aar. These data shows that 52O of the sample population overall strongly agree
with the 9ord of mouth promoted by .ig .a"aar.
Ne,s +&+er
=ut of *;;sample si"e surveyed, 5?O of them agree D only 2*O of them strongly agree with the ,ewspaper promoted by
.ig .a"aar.
These data shows that 5?O of the sample population overall agree with the ,ewspaper promoted by .ig .a"aar.
Dis+l&)s
=ut of *;;sample si"e surveyed, 5:O of them strongly agree D 21O of them only agree with the 8isplays promoted by .ig
.a"aar.
These data shows that 5:O of the sample population overall strongly agree with the 8isplays promoted by .ig .a"aar.
A0
F%t%re T=
=ut of *;;sample si"e surveyed, <5O of them strongly agree D 15O of them only agree with the Future TK promoted by
.ig .a"aar.
These data shows that <5O of the sample population overall strongly agree with the Future TK promoted by .ig .a"aar.
Televisio
=ut of *;;sample si"e surveyed, ?1O of them agree, <O of them strongly agree D *O of them neither agrees nor disagrees
with the Television ads promoted by .ig .a"aar.
These data shows that ?1O of the sample population overall agree with Television ads the promoted by .ig .a"aar.
1-8 S&tisf&ctio level of 0e#i&s +ro"ote# 1) Ai' A&;&&r co"+&re# to ot*er ret&il stores.

Ai' A&;&&r
=ut of *;;sample si"e surveyed, ?;O of them are overall highly satisfied D *;O of them satisfied with the )edias promoted
by .ig .a"aar.
These data shows that ?;O of the sample population overall highly satisfied with the )edias promoted by .ig .a"aar.
Ot*ers
=ut of *;;sample si"e surveyed, <2O of them are only satisfied D 1<O of them are neutral with the )edias promoted by
other retail stores.
These data shows that <2O of the sample population only satisfied with the )edias promoted by other retail stores.
1C8 0e#i&s +ro"ote# 1) A&&s*&4&ri Ai' A&;&&r s%+er cetre.
=ut of *;;sample si"e surveyed, 2:O of them are overall highly satisfied, where as50O of them only satisfied D *O neutral
with the )edias promoted by .anashankari .ig .a"aar super centre .angalore.
These data shows that 2:O of the sample population overall highly satisfied with the )edias promoted by .anashankari .ig
.a"aar super centre .angalore.
198 5o%l# )o% li4e to visit A&&s*&4&ri Ai' A&;&&r s%+er cetre &'&i.
=ut of *;;sample si"e surveyed, *;;O of them agree that they would you like to visit .anashankari .ig .a"aar super centre
again.
The data shows that *;;O of the sample population agree that they would you like to visit .anashankari .ig .a"aar super
centre again.
1:8 S%''estios or co""et for f%rt*er i"+rove"et of 0e#i&s &t A&&s*&4&ri Ai' A&;&&r s%+er cetre
=ut of *;;sample si"e surveyed, 22O of them suggest that )edias promoted by .anashankari .ig .a"aar super centre
.angalore are good
9here as 2*O of them suggest as very good, 2O as B(cellent, <O as good and carry on,*O as very good an carry on,*O as
satisfied and good,*O as good and need to improve,*O as neutral D *O good but still further improvement is needed.
These data shows that on an average ?AO of the sample population suggest that overall )edias promoted by .anashankari
.ig .a"aar super centre .angalore are very good.
A1
(ocl%sios
The study helped me gain valuable insights in, towards a customers association with a brand. This pro6ect titled +ustomer
attitudes towards media at .ig .a"aar, has been a knowledge gaining e(perience for me. .y interacting with the
respondents and making visits to the competing malls and stores, I have been able to understand that understanding
customers is an art and it takes a very strong brand image for a company to retain itself in the market. The results of the
survey proved to be both encouraging and partly discouraging too. The respondents were not very positive about .ig
.a"aar as being very e(pensive and with less variety, which was &uite discouraging as that is entirely not true. The
segment for which .ig ba"aar should cater to is the 0<2; age segments, so as the organi"ation should focus on
highlighting the various options available at the .ig .a"aar store4 it is going to bond well with the targeted market.
Though there are many competitors in the market for this segment, the company has an advantage, as it is already an
established player in the industry. .ig ba"aar has what it takes to become a name to reckon with in the market and I offer
my best wishes for the same and hope that my work will be of some use for the company.
Reco""e#&tios &# S%''estios
T*e s%''estios t*&t I c& 'ive &fter t*e st%#) &re
18 T*ere is ver) lo, s*o++i' freK%ec) i fe"&le res+o#ets co"+&re# to "&le res+o#ets ,it* ol) 1!<
of s&"+le +o+%l&tio. So lot of iov&tive +ro"otio&l &ctivities s*o%l# 1e #oe to s&tc* t*e "i# of t*e
fe"&le res+o#ets of t*e s&"+le +o+%l&tio.
28 -9< of s&"+le +o+%l&tio ,ere &,&re &1o%t Ai' A&;&&r ,it* t*e *el+ of *o&r#i's 0e#i&. So I s%''est t*&t
t*is is t*e 1est 0e#i& to co""%ic&te t*e e, offers.

!8 6:< of t*e s&"+le +o+%l&tio s%''est t*&t over&ll 0e#i&s +ro"ote# 1) A&&s*&4&ri Ai' A&;&&r s%+er
cetre A&'&lore &re ver) 'oo#. So &s +er ") 4o,le#'e I &#vise t*&t (%sto"ers &re "ore f&vo%r&1le
to,&r#s 0e#i&s 1%t still i"+rove"ets *&ve to 1e #oe to s%ccee# ? to 'r&1 t*e +oteti&l "&r4et s*&re.
A2
$8 O & &ver&'e C6< of t*e s&"+le +o+%l&tio &re s&tisfie# 1) t*e 0e#i&s +ro"ote# 1) Ai' A&;&&r ,*e
co"+&re# to ot*er ret&il stores &# $9< &re *i'*l) s&tisfie# 1) A&&s*&4&ri 1i' 1&;&&r s%+er cetre
co"+&re# to ot*er Ai' A&;&&r store i A&'&lore. So I reco""e# t*&t lot of &#vertisi' &ctivities s*o%l# 1e
#oe to 'et fille# t*e '&+.
-8 I 'eer&l Ai' A&;&&r is +ositioe# &s & lo, +rice# &# 'oo# K%&lit) store. A%t it is ol) t*e lo, +rice ,*ic*
*&s clic4e# ,it* t*e c%sto"ers i.e. t*e cos%"er re'&r#s Ai' A&;&&r &s & store for re&so&1le +rice &# ot
'oo# K%&lit)O *ece efforts "%st 1e "&#e to i"+rove t*e +erce+tio of t*e cos%"ers re'&r#i' t*e K%&lit)
of t*e +ro#%cts.
C8 Ai' A&;&&r s*o%l# cocetr&te "ore o c%sto"ers ,*ose 0ot*l) *o%se*ol# ico"e is less t*& 1////
R%+eesH"ot* &s t*ese c%sto"ers visit ofte "ore t*& t,ice & "ot* &# &lso t*e) #o ot +refer *i'*
1r&#s #%e to t*e *i'* cost of livi' i A&'&lore.
98 T*e &'e 'ro%+ of 2C-$/ &re "ost &ctive ,*e it co"es to s*o++i' &s -6< of t*e res+o#ets ,*o s*o+ "ore
t*& t,ice & "ot* f&ll i t*is c&te'or) &# t*is c& 1e & li4el) 'ro%+.
:8 T*e e"+lo)ees &re "ost &ctive ,*e it co"es to s*o++i' &s -/< of t*e res+o#ets ,*o s*o+ "ore t*&
t,ice & "ot* f&ll i t*is c&te'or) &# t*is c& 1e & +oteti&l c&te'or).

68 As "ost of t*e s*o++ers ,ere fro" t*e ITES APO. IT sectors. t*ere c& 1e #irect &#vertise"etsH+%1licit)
c&rrie# o%t &t t*ese officesHc&tees i t*e for" of 1&ers. +osters 1ei' set %+. or &#vertise"ets of Ai'
A&;&&r r%i' o & Pl&s"& Scree &t t*e c&tees. T*is ,o%l# *el+ i t&r'eti' t*e s+ecific &'e 'ro%+ ,it*
"ore efficiec) t*& *&vi' & 'eeric &%#iece .T*is ,o%l# &lso re#%ce t*e &# s+e#.
1/8 A lot of 1elo, t*e lie 7ATL8 &ctivities s*o%l# 1e c&rrie# o%t to t&r'et t*is 'ro%+.
118 0ore &# "ore Pro"otio&l offers to 1e +ro"ote# i t*e ,ee4e#s &s $$< of res+o#ets ofte visit i t*e
,ee4e#s.
128 Ai' A&;&&r s*o%l# s*o, iterests to,&r#s +e&4 *o%rs t*&t is fro" evei'
C+" to 6+" &s t*e c%sto"ers ofte visit #%ri' t*ese *o%rs so "ore
Iov&tive +ro"otio&l &ctivities s*o%l# 1e #oe i t*ese +e&4 *o%rs.
1!8 0ost of t*e res+o#ets feel t*&t t*ere &re ver) fe, offers or s&les *&++ei' i t*e "i# of t*e "ot* ,*ic*
is ot t*e c&se &s t*ere &re so"e or t*e ot*er offers r%i'. Dece t*ere s*o%l# 1e & &tte"+t to
co""%ic&te it effectivel).
1$8 Ai' A&;&&r s*o%l# +ro"ote "ore &#s i televisio 1ec&%se it is +erfor"i' ver) lo, ,it* ol) C<
co"+&re# to ot*er 0e#i&s. 5*ile res+o#ets stro'l) &'ree ,it* ol) C<.
1-8 Ai' 1&;&&r s*o%l# foc%s o +rit &#s &s t*is 0e#i& is ifl%eci' ver) lo, to s*o+ &t A&&s*&4&ri Ai'
A&;&&r s%+er cetre ,it* ol) -<.
A5
1C8 A,&reess of &ll t*e offers t*ro%'* &ll t*e 0e#i&s is 'oo# 1%t t*&t to ee# to #o f%rt*er i"+rove"ets.
198 Res+o#et3s o+iio to,&r#s "e#i& of Foo# sto+. F 12! ? St&r &# Sit&r& is ver) 'oo# ,it* o & &ver&'e
C/< fro" s&"+le +o+%l&tio. So ee# to c&rr) o &s it is +erfor"i' o,.
1:8 Ai' A&;&&r s*o%l# &cce+t 'ift co%+osHvo%c*ers 7So#e>*o8 &s t*ese &re t*e 'ift co%+os t*&t "ost of t*e
co"+&ies 'ive t*eir e"+lo)eesO t*is ,o%l# &lso cre&te e, ,&l4-is.
168 1//< of t*e s&"+le +o+%l&tio s%''est t*&t si'&'e is *el+f%l i t*e store so it *&s to 1e +ro+erl)
"&it&ie#.
2/8 1//< of t*e s&"+le +o+%l&tio &'ree t*&t t*e) ,o%l# )o% li4e to visit A&&s*&4&ri Ai' A&;&&r s%+er
cetre &'&i. Fro" t*is I s%''est t*&t A&&s*&4&ri Ai' A&;&&r s%+er cetre is s&tisf)i' oe or t*e ot*er
ee#s of t*e s&"+le +o+%l&tio eit*er #irectl) or i#irectl) 1) +rovi#i' 1etter service &# it *&s to
"&it&i s&"e services i f%t%re.
LI0ITATIONS OF STUDY
'ome of the limitations of this study are-
I. 8ue to time constraint the study was limited to .angalore +ity and the number of &uestionnaires was
restricted to *;;.
II. It is assumed that the respondents understood the &uestions in the &uestionnaires as they were supposed to.
The chances of misunderstanding were remote but it cannot be ruled out.
III. It is assumed that the information given by the respondents is true as per their knowledge and hence the
chances of biased information is remote but definitely cannot be ruled out.
IK. 8ue to the limited number of respondents, the finding may not be the same for the whole population.
A<
J%estio&ire
De&r SirH0&#&".
I 0ANENATD.0.EANA2I, first year ).! student of 2LES3s I0SR making a thorough study on Ai' A&;&&r. I re&uest
you to please cooperate D fill in your opinion to facilitate our study. Qour information will be kept confidential D will be
used only for st%#) +%r+ose.
N&"e: PPPPPPPPPPPPPPPPPPPP
A##ress 7loc&tio8: PPPPPPPPPPPPPPPPPPPPPPPPP
(ot&ct N%"1er:PPPPPPPPPPPPPPPPPPPPPPPPP
Se>: 0&le Fe"&le
Ple&se let "e 4o, & little "ore &1o%t )o%rself.
1. Ple&se s+ecif) )o%r A'e 'ro%+ 7)e&rs8O
7&8 Less t*& 2- Q R 718 2C-$/ Q R
7c8 $1--/ Q R 7#8 Over -/ Q R
2. Ple&se s+ecif) )o%r "ot*l) *o%se*ol# ico"e 7Rs.8O
7&8 Less t*& 1/./// r%+eesH"ot* Q R
718 1/.//1 to 2/./// r%+eesH"ot* Q R
7(8 2/.//1 to !/./// r%+eesH"ot* Q R
7#8 Over !//// r%+eesH"ot* Q R
!. Occ%+&tio:
7&8 A%siess Q R 718 E"+lo)ee Q R 7c8 Professio&l Q R
7#8 Do%se ,ife Q R 7e8 St%#et Q R
$. Do, #i# )o% co"e to 4o, &1o%t AIG AAIAARL
7&8 Prit &#s Q R 718 Do&r#i's Q R 7c8 5or# of "o%t* Q R
7#8 Dis+l&)s Q R 7e8 Televisio Q R 7f8 Ne,s+&+er Q R
7'8 A) ot*er. 7+le&se s+ecif)8 PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
-. Do, ofte #o )o% visit AIG AAIAARL
7&8 First ti"e Q R 718 Oce & ,ee4 Q R 7c8 T,ice & ,ee4 Q R
7#8 5ee4e#s Q R 7e8 Oce & "ot* Q R 7f8 A)ti"e Q R
C. 5*ic* of t*e follo,i' 0e#i& ifl%ece )o% "ore to s*o+ &t Ai' A&;&&rL
7#8 Dis+l&)s Q R 7e8 F%t%re T= Q R 7f8 Ne,s+&+er Q R
7'8 A) ot*er. 7+le&ses+ecif)8PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
9. Are )o% &,&re of FOOD STOP. F12! &# STAR ? SITARA &t
Ai' A&;&&rL
7&8 Yes Q R 718 No Q R
If Yes. Do, #i# )o% co"e to 4o, &1o%t FOOD STOP. F12! &# STAR ? SITARA
&t AIG AAIAAR L
A:
7'8 A) ot*er. 7+le&se s+ecif)8 PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
:. 5*&t is )o%r o+iio to,&r#s 0e#i&s for t*e follo,i'L
7&8 Foo# Sto+: =er) 1&# Q R A&# Q R eit*er 'oo# or 1&# Q R Goo# Q R =er) 'oo# Q R
718 F 12! : =er) 1&# Q R A&# Q R eit*er 'oo# or 1&# Q R Goo# Q R =er) 'oo# Q R
7c8 STAR ? : =er) 1&# Q R A&# Q R eit*er 'oo# or 1&# Q R Goo# Q R =er) 'oo# Q R
SITARA
6. Are )o% &,&re of G0ot*l) s&vi's A&;&&rF s%+er s&vi's ever) "ot*
&t AIG AAIAAR L
If Yes. Do, #i# )o% co"e to 4o, &1o%t G0ot*l) s&vi's A&;&&rF s%+er s&vi's ever) "ot* &t AIG AAIAAR L

7'8 A) ot*er. 7+le&se s+ecif)8PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
1/. Are )o% &,&re of GYo%t* s+eci&lF offer &t AIG AAIAARL
If Yes. Do, #i# )o% co"e to 4o, &1o%t GYo%t* s+eci&lF offer &t AIG AAIAARL
7'8 A) ot*er.7+le&se s+ecif)8PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
11. Are )o% &,&re of F&s*io N Ai' 1&;&&rL
If Yes. Do, #i# )o% co"e to 4o, &1o%t F&s*io N Ai' 1&;&&rL
7'8 A) ot*er. 7+le&se s+ecif)8 PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
12. Is t*e si'&'e i t*e store *el+f%lL
If No. 7Ple&se s+ecif) re&sos8 PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
1!. For t*e follo,i' 7S&) GYesF or GNoF8
7&8 All 0e#i&s +ro"ote# 1) Ai' A&;&&r s*o%l# 1e +ro*i1ite# 1) l&,. Yes Q R No Q R
718 0ost of t*e 0e#i&s of Ai' A&;&&r &re 1&#. Yes Q R No Q R
7c8 0e#i&s of Ai' A&;&&r &re "ootoo%s. Yes Q R No Q R
7#8 I *&ve o feeli' oe or t*e ot*er &1o%t "ost 0e#i&s of Ai'A&;&&rYes Q R No Q R
7e8 I li4e 0e#i&s of Ai' 1&;&&r &t ti"es. Yes Q R No Q R
7f8 5&tc*i' &) of t*e 0e#i&s of Ai' A&;&&r is ,&ste of ti"e Yes Q R No Q R
7'8 0ost of t*e 0e#i&s of Ai' A&;&&r &re f&irl) iteresti'. Yes Q R No Q R
7*8 I li4e to 1%) +ro#%cts &#vertise# o T= ,*eever +ossi1le. Yes Q R No Q R
7i8 0ost 0e#i&s *el+ to select t*e 1est +ro#%ct &v&il&1le Yes Q R No Q R
7@8 0ost of t*e 0e#i&s of Ai' A&;&&r &re @%st to "&4e f%. Yes Q R No Q R
748 0ost of t*e 0e#i&s of Ai' A&;&&r #o ot is+ire to s*o+ &t Ai'A&;&&r.YesQ RNoQ R
AA
1$. Ple&se r&te t*e follo,i' 0e#i&s +ro"ote# 1) AIG AAIAAR :
0e#i&s Stro'l)
#is&'ree
Dis&'ree Neit*er &'ree or
#is&'ree
A'ree Stro'l)
&'ree
A Prit &#s
A Do&r#i's
( 5or# of "o%t*
D Ne,s+&+er
E Dis+l&)s
F F%t%re T=
G Televisio
1-. I#ic&te )o%r s&tisf&ctio level of 0e#i&s +ro"ote# 1) AIG AAIAAR co"+&re# to ot*er ret&il stores.
1- le&st s&tisfie# --*i'*l) s&tisfie#
P&r&"eters 1 2 ! $ -
Ai' 1&;&&r
Ot*ers
1C. Are )o% s&tisfie# ,it* t*e 0e#i&s +ro"ote# 1) A&&s*&4&ri AIG AAIAAR s%+er cetreL
R&4 t*e follo,i' ,*ere 1 is le&st s&tisfie# &# t*e - *i'*l) s&tisfie#
1 2 ! $ -
19. 5o%l# )o% li4e to visit A&&s*&4&ri AIG AAIAAR s%+er cetre &'&i L
7&8 Defiitel) Q R 718 Not s%re Q R 7c8 No Q R
If No. 7Ple&se s+ecif) t*e re&sos8 PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
1:. S%''estios or co""et for f%rt*er i"+rove"et of 0e#i&s &t A&&s*&4&ri AIG AAIAAR s%+er
cetre PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
SSSSSSSSSSSSSSSSSSS TDAN2 YOU SSSSSSSSSSSSSSSSS
Ai1lio'r&+*)
5e1sites referre#
http-CCwww.ey.comCglobalCdownload.nsfCIndiaCRetailYThe/reatYIndianYRetailY'tory.pdf
http-CCwww.imagesretail.comC
www.cplmg.com
www.Eantaloon.com
http-CCwww.ibef.orgCindustryCretail.asp(
Aoo4s &# 0&'&;ies
A?
Retail )anagement by +hetan .a6a6, Ra6nesh Tuli, ,idhi K 'rivastava
.usiness 9orld
?;

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