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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Alita Maharaj
NetID amah748
Group Number: 344
Website Link: http://infosys1102014fcgroup344.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 12pm
Time Spent on
Assignment:
25 hours Word Count: 1590


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SEGURO YOUR AFFORDABLE SOLUTION
TO PROTECT YOUR VALUABLES!
INTRODUCTION
In order to combat the problem of the number of thefts, particularly petty thefts that occur
in New Zealand, Seguro was created. This is a problem that affects many people right across
New Zealand and Seguro being a small, inconspicuous tracking device that can be easily
attached to ones valuables, improves the chances of relocating the stolen or lost item.
Seguro has a corresponding downloadable application that allows real-time tracking of the
item(s) on any smartphone or computer.
3. BUSINESS SECTION
3.1 Vision
To empower all individuals with an affordable, user-friendly system of locating their stolen
or lost items at anytime, anywhere.
3.2 Industry Analysis: Security Technology Industry
Industry: Security Technology Industry. This industry comprises of security devices that also
have a technological facet incorporated.
Force: High/Low: Justification:
Buyer power: Low Customers have limited choices of whom to buy
from. There are only a few devices and
corresponding applications currently existing in
New Zealand that provide the same/similar
information. Most of the existing devices provide
tracking for larger, more expensive items such as

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cars, boats and other major assets. (trackit, 2014)
Supplier power: Low We have lots of choice about whom to buy from.
There are many suppliers that provide the parts
required to create the device at affordable prices.
(AlibabaGroup, 1999-2014) There are numerous
software development firms that could be used
to code the corresponding application. (indexNZ)
Threat of new entrants: High It is fairly easy for new customers to enter the
industry. All that is required is for one to obtain
the parts to create the device and find a suitable
software development firm to code the
application.
Threat of substitutes: Low One substitute is for people to always keep their
items in sight. Although, this does not seem like a
very plausible option. Alternatively, people could
opt to insure all their contents, but this is not a
very cost effective choice for those that cannot
afford extensive insurance policies. (State
Contents Insurance, 2014)
Rivalry among existing
competitors:
Low There are few devices and applications that
provide the same/similar information in New
Zealand. Therefore, the rivalry is low.
Overall attractiveness of the industry: Although there are many suppliers, there are very
few devices and applications currently existing in New Zealand that provide individuals with
the ability to locate their smaller valuable items. Therefore the industry is attractive.

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3.3 Customers and Thei r Needs
Students are regularly the victims of petty theft. In particular, students from other parts of
the country and International students are often more at risk. This could be due to being in
a new, crowded environment, where it is difficult to keep track of all your belongings. Petty
theft is viewed as one of the key crimes students need to be aware of when studying in New
Zealand. (Center for Global Education, 2013) Students often cannot afford extensive
insurance policies and are placed in a real predicament if their valuables are lost or stolen.
Thus, they need an easy and convenient way to monitor where their items are if they are
going to leave their items briefly unattended to go to the bathroom, print off assignments,
or perform other such activities.
3.4 The Product and Service
Seguro is an affordable, inconspicuous tracking device that can be used on various items.
The device comes in many sizes, shapes and attachable options depending on whats best
suited to the item to be tracked. The corresponding application provides real-time tracking
in a user-friendly manner. Tracking can be done using any smartphone or computer,
through Bluetooth or WIFI. The application provides regular notifications of the items
location and is able to observe all devices placed on different items at any time. Conversely,
if you have an item with the tracker attached, but cannot find your cell phone, you can push
the call button on the device and your cell phone will ring.
3.5 Suppliers and Partners
Suppliers are people/companies that provide our business with the raw materials required
to create the final product. Potential suppliers include, companies that supply us with the
materials required to make the device, such as batteries as well as companies that provide
us with computers and other resources for monitoring the data collected from the GPS
devices. Another supplier could be the company that provides our business with Intellectual
Property rights to protect our ideas as we develop our device and application, such as JAVA.
Partners refer to people/companies that our business has an alliance with that we can both
profit from. For our business two partners are the Apple App Store and Google PlayStore as

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they aid our business in the promotion and selling of the product, whilst obtaining some
monetary benefit.
3.6 Strategy: Cost Leadership
Seguro focuses on a broad market as the product is aimed at helping all individuals to locate
their items. (However, the product does have a target market of students in New Zealand).
Seguro is a product that is intended to be affordable for everyone and as there are minimal
competitors in New Zealand, we are able to offer economical purchase options.
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Make the Product
The most important value chain activity for this business is make the product.
As Seguro essentially combines the use of two products (tracking device and corresponding
application), successfully making the product and providing a functioning application is
essential to the company. By ensuring that we make a high quality product that remains
affordable and user friendly to all individuals, we guarantee customer satisfaction.
3.8 Business Processes
3.8.1. PRODUCT MANUFACTURI NG PROCESS In order to provide customers with an
affordable, user-friendly product, the business must have an efficient product
manufacturing process. This process must be cost effective for the business to allow the
product to be sold at a reasonable price to customers. Furthermore, to avoid customer
complaints and avoid additional expense to the company the process must yield fully
functioning products. The product manufacturing process for our business comprises of
several steps, with the design and development of the tracking device and corresponding
application, being the most important. Once a successful version of the application is
achieved, the product manufacturing process is complete.


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Product Manufacturing Process
Start
Research and Analysis
by Marketing Team
Obtain Raw Materials
Develop Prototype
Product
Products Meets
Requirements?
Make Final Product
Yes
Design Application
Develop Prototype
Application
Modify Application
Design
No
Make Final Application
Design Product
Obtain Required
Materials
Modify Product Design No
Application Meets
Requirements?
Yes
End
Knowledge Management System
Application
Production Department


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3.8.2. QUALI TY TESTING PROCESS The purpose of quality testing is to detect imperfections
in the products. Having flaws in the products can impact both our business and the
customers. Our business could suffer an economic loss, our customers would be dissatisfied
and we would lose our competitive advantage. By having an effective quality testing
process, we are able to avoid these issues and live up to our vision of providing an
affordable, user-friendly system that works anytime, anywhere. Repeated testing of several
features, under various conditions ensures the product acts in the desired way, in all
circumstances.
















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Quality Testing Process
Start
Test Product
Accurately
Pinpoints Item
Location?
Finalise Product
Yes
Modify Product
Design
No
Re-test Final Product
Product Meets All
Requirements?
No
Modify Final
Product Design
Yes
Test Application
Accurately Displays
Item(s) Location?
Automatic
Notifications of Items
Changing Location?
Yes
Finalise Application
Modify Application
Design
No
No
Re-test Final
Application
Application Meets All
Requirements?
Modify Final
Application Design
No
End
Quality Assurance Department Application Analysis System
Bug Fixing or Virus
Correcting
Necessary?
Yes


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3.9 Functionalities
3.9.1. PRODUCT MANUFACTURING PROCESS
Manage raw materials.
Modify application design.
3.9.2. QUALI TY TESTING PROCESS
Display accurate location of item(s).
Monitor provision of automatic notifications of item(s) movement.
3.10 Systems

3.10. 1. INVENTORY MANAGEMENT SYSTEM The Inventory Management System is
particularly important for managing raw materials during the product manufacturing
process. It may take several attempts to create the perfect product, so we want to avoid
material shortage; not having enough of the necessary supplies and/or material wastage;
having too many supplies that are unnecessary or ineffective in creating a flawless product.
Efficient inventory management saves the business time and money and subsequently
allows us to create an affordable product for our customers.
3.10. 2. KNOWLEDGE MANAGEMENT SYSTEM The Knowledge Management System involves
capturing, making information available to all employees in a way that assists effective
decision making. In order to create the best product possible, knowledge from all
departments must be made available to all other departments. For example, knowledge
from the marketing and the research and development departments must be readily
available to the application design department, to allow features of the application design
to be modified according to what customers are looking for, based on the feedback
received during the marketing and research stages. This guarantees that the product will be
user-friendly and tailored to the customers preferences.
3.10. 3. APPLICATION ANALYSI S SYSTEM The Application Analysis System is crucial to the
quality testing process. This system promises customer satisfaction, which in turn allows the
business to maintain a good reputation. If the application does not accurately perform tasks
such as, displaying an items location or providing automatic notifications of an items

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movement, it will be inconsistent with our vision. Repeated testing of the application in
different conditions will ensure that it works anytime, anywhere in a user-friendly manner.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
Product

1. Product
Manufacturing
Process

1. Manage raw materials.


2. Modify application design.

Inventory Management
System

Knowledge Management
System
Transaction Processing
System

Collaboration System

2. Quality
Testing
Process

1. Display accurate location of item(s).




2. Monitor provision of automatic
notifications of item(s) movement.

Application Analysis
System

Application Analysis
System
Transaction Processing
System

Transaction Processing
System


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CONCLUSION
Seguro is an affordable, discreet tracking device and a corresponding application that
provides real-time tracking of ones valuable items. The industry for our business is
attractive as there are limited products presently existing in New Zealand that have the
same/similar capabilities. Information Systems in our business delivers value by providing
time-saving and cost effective methods to develop our product which enables us to provide
all individuals with an affordable solution to a common problem.
REFERENCES

1. (2014). Retrieved from State Contents Insurance: http://www.state.co.nz/personal-
insurance/contents-insurance/pages/default.aspx
2. AlibabaGroup. (1999-2014). Retrieved from Alibaba Global Trade:
http://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&SearchText=gps+batte
ry
3. Belinda, C. (2005, November). 5 Details of Burglaries and Attempted Burglaries. Retrieved from
Ministry of Justice - Th o te Ture: http://www.justice.govt.nz/publications/global-
publications/r/research-on-the-effectiveness-of-police-practice-in-reducing-residential-burglary-
november-2005-report-8-victims-of-burglary/5-details-of-burglaries-and-attempted-burglaries
4. Center for Global Education. (2013). A Students Guide to Study Abroad. New York.
5. indexNZ. (n.d.). Software Development. Retrieved from indexNZ:
http://www.indexnz.com/search.php?keytext=software%20development
6. trackit. (2014). Home: trackit. Retrieved from trackit: http://www.trackit.co.nz/default.aspx