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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014
Name

Yifei Yin

NetID
Group Number:
Website Link:

yyin242
379
http://infosys110group379.blogspot.co.nz/
Tutor:
Day:
Time:
Kayur Ramson
Monday
2pm
Word
17 hours
1183
Count:

Tutorial Details
Time Spent on Assignment:

INSERT AN APPROPRIATE TITLE HERE

INTRODUCTION

In order to make the world a better place, me and my partners came up with the
hunger problem in Africa for deliverable 1. Hunger is as much a cause as a
consequence of the poverty that keeps families in a vicious cycle from one
generation to the next. In other words, hunger and poverty are connected. Solving
hunger is solving poverty. Therefore we decided to help people in African who are
suffering hunger by donating through eft pos machine.
3. BUSINESS SECTION

3.1 Vision

To help people in African who are suffering hunger.

3.2 Industry Analysis: Eft pos machine donation Industry

Industry: Eft pos machine donation Industry

Force:

High/Lo

Justification:

w:
Buyer power:

High

Buyer power is high. There are lots of

different ways to donate your money to the
charity like donating through online shopping
on

websites

such

as

Amazon.

(http://www.vso.org.uk/get-involved/differentways-you-can-donate)
Supplier power:

Low

Supplier power would be low. As the creator

of this eft pos machine. The only thing we
need to do is that produce them and sell them
to supermarkets like Countdown and dairy
shop.

Threat

of

new Low

The threat of new entrants would be rather

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entrants:

low. As a charitable product, it does not come

up with lots of profit. Therefore, There will not
many businessperson joins in.

Threat of substitutes:

Low

The threat of substitutes would be rather low.

As long as we sell our machine to some
authoritative

and

influential

charity

organizations. Our product would not be easy

to be taken place.
Rivalry

among Low

existing competitors:

The rivalry among existing competitors is low

because the speed of development of eft pos
machine is slow. The other eft pos machine
creators innovate on eft pos machine can be
very difficult.

Overall attractiveness of the industry: It is a very unattractive industry if your

main goal is making profit. The reason for this is that our ultimate goal is helping
people in Africa who are suffering hunger but not making money from this. According
to

my

research

from

(http://www.redcross.org.uk/Donate-Now/Donation-

enquiries/Questions-about-our-costs), The income for Red Cross in 2013 was even

lower than their expenditure.
3.3 Customers and Their Needs

The main customer for us would be supermarkets like Pakn Save, Countdown, dairy
shop and some entertainment places. Their needs just want eft pos machine to work
perfectly as normal one. Our eft pos machines are built based on it and also provide
donation service for people who want to.
3.4 The Product and Service

There is a donation button on our eft pos machine. After customers complete their
shopping payment, they can press that button, and our machine will shift to the
donation system automatically. Payments of $5, $10, $15 are being electronically
donated. Also if you want to donate more, just enter the money you would like to and
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complete it like usual payment on eft pos. People were using the machines they would have
definitely donated more than they would have if they were using cash.
(http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10910674). That is why we are not
only providing those three options that are the amount of donation.

3.5 Suppliers and Partners

The main partner that the eft pos machine will be collaborating with is Red Cross.
The main reason is we want to make people believe that peoples donation is sent to
somewhere authoritative but not a new personal charity organization. Otherwise
people might think their donation is not used for helping people who are suffering
hunger. Also we will work with banks therefore we can get the address of donators
because we will need to notify them when their donation has been received and
transferred to Red Coss
3.6 Strategy: Cost Leadership

On Porters Generic Strategies, this eft pos machine would come under Cost
Leadership, because produce a eft pos machine would not cost so much money.
The competitive scope of it would be broad market. The reason for this is that our
machine would be sold to Pak'nSave, Countdown and dairy shop. There are over 160
Countdowns(http://www.countdown.co.nz/about-us/our-company)

and

50

Pakn

Save(http://www.countdown.co.nz/about-us/our-company) across New Zealand. It is

a large market for us.
3.7 Value Chain Activity: Receive and store raw materials

The most important value chain activity for this business is Receive and store raw
materials.
Receiving and store raw materials would be the most important value chain activity
considering as the donation is the basic of all charity activities. Our key goal is to
help people get out of suffering hunger and we need donation at first, then we are
able to do so.
3.8 Business Processes
3.8.1. Receiving donation process -

Receiving the donation would be the most important

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process for our ultimate goal.

3.8.2. Transferring donation process -

Donation we received would not be sent to Africa

directly. Our donation system is collaborating with Red Cross so we need to transfer
the donation to Red Cross first and let them sent donation to Africa.

3.9 Functionalities
3.9.1. Receiving Donation process

To gather donation from donators.

To record donation we received correctly.

3.9.2. Transferring donation process

To transfer donation to Red Cross.

To sent email or mail notifying their money will be used for solving
hunger problem.

3.10 Systems
3.10.1. Donation recording system -

This system will help us record the donation we

received correctly. We have to make sure that all of donation is used on charity
activity.
3.10.2. Donation transferring system -

We do not sent the donation to Africa by ourself.

This system will help us transfer the donation to Red Cross in order to help people in
Africa.
3.10.3. Notification delivery system -

As a charity activity we need to let donators know

where their donation is sent to. We will sent donator an e-mail or a mail to notify
donators as soon as their donation has been received and sent to Red Cross .

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3.11. Summary Table: Value Chain to Systems

Value
Chain
Activity

Receive

Processes

1. Receiving
donation
process

Functionalities

1.

and store
raw
materials

2. Transferri
ng
donation
process

To gather
donation
from
donators.

2. To record
donation we
received
correctly
1. To transfer
donation to
Red Cross.
2.

To sent
email or
mail
notifying
their money
will be used
for solving
hunger
problem.

Specific
Information
System(s)

Donation
recording system

Broad Information System(s)

Collaborative System

Notification
Delivery system

Donation
Transferring
system
Notification
Delivery system

Collaborative System
Customer relationship
management cheese
system

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CONCLUSION

Overall, the actual industry of eft pos machine is not a attractive one and it is hard to
generate revenue. The eft pos machine is mainly aimed to help people who are
suffering hunger in Africa which is definitely as

opposed to make money. By

donating through eft pos machine is more convenient than donating cash and coins.
Our ultimate goal is charity, we believe it can help people that suffer hunger badly
much more than we expect.
REFERENCES

1. http://www.countdown.co.nz/about-us/our-company
2.

http://www.countdown.co.nz/about-us/our-company

3.

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10910674

4. http://www.redcross.org.uk/Donate-Now/Donation-enquiries/Questions-about-ourcosts
5. http://www.vso.org.uk/get-involved/different-ways-you-can-donate.

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