This document outlines a business plan to address child poverty in New Zealand through a software system. The system would connect supermarkets, non-profit organizations, and schools. Unsold food from supermarkets would be detected by the software and transferred to non-profits for delivery to schools. This would provide food to the estimated 40,000 children each week relying on charities. The plan details the vision, industry analysis, customers, product, suppliers, strategy of differentiation, value chain activities including technology development, business processes, functionalities, and specific systems needed.
This document outlines a business plan to address child poverty in New Zealand through a software system. The system would connect supermarkets, non-profit organizations, and schools. Unsold food from supermarkets would be detected by the software and transferred to non-profits for delivery to schools. This would provide food to the estimated 40,000 children each week relying on charities. The plan details the vision, industry analysis, customers, product, suppliers, strategy of differentiation, value chain activities including technology development, business processes, functionalities, and specific systems needed.
This document outlines a business plan to address child poverty in New Zealand through a software system. The system would connect supermarkets, non-profit organizations, and schools. Unsold food from supermarkets would be detected by the software and transferred to non-profits for delivery to schools. This would provide food to the estimated 40,000 children each week relying on charities. The plan details the vision, industry analysis, customers, product, suppliers, strategy of differentiation, value chain activities including technology development, business processes, functionalities, and specific systems needed.
Name Shenda Zhang NetID Szha747 Group Number: 62 Website Link: http://infosys1102014fcgroup62.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Claris Chung Monday 1pm Time Spent on Assignment: 36hours Word Count: 1644
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2 CHILD POVERTY, NOT OUR FUTURE INTRODUCTION In deliverable one, me and my partner came up with the problem of child poverty. Child poverty is still a major issue around the globe that still exists in both developed and developing countries. Though in New Zealand, Child poverty may not be seen as a major concern. According to www.theawarenessparty.com/get-active./poverty-in-new-zealand one in five New Zealand children live in poverty, that is 25% of New Zealand childrens total population. New Zealand is an aging population therefore in order for New Zealand to sustain its economy it is heavily dependent on the next generation. Lack of food is one of majority issues surrounding children, we believe it has the most level of concerns as it can effect a childs growth dramatically. We believe through information technology systems, a system software can be created which includes communication systems. This system software can be used to make communication easier between multiple industries in New Zealand. They can work together to try deliver food to the children in schools that are struggle to eat enough food as well to cut down the inequality that exists in New Zealand. 3. BUSINESS SECTION 3.1 Vision To provide different variety and quality food to children around New Zealand to ensure a healthy growth for children In New Zealand. 3.2 Industry Analysis: Service industry Industry: service Industry. The main goal of our business in this industry is to provide food to the children in the schools whom are in need, therefore our business will co-operate with the non-profit organisations. Our business therefore will not earn profit as our company is not selling any kind of products because classified as being part of the charity organisation. Force: High/Low: Justification:
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3 Buyer power: High Buyer power (Children in this case) will have lots of choices to choose from. They will get to choose from the different variety of the goods from the supermarket. Buyer power therefore will be is high. Supplier power: Low Supplier power in this industry is low. Children will not get to have a lot choices to choose from, as there are only couple of non-profit organisations in New Zealand that are providing this kind of service to children and families that are in need,such as the Salvation Army and Red Cross. Threat of new entrants: Low There are significant entry barriers to the service industry, such as non-profit charity organisations. It will not be cheap http://www.webshot.co.nz/charity
Threat of substitutes: Low There wont be many alternatives to choose from as all the products will only be provided by the non-profit organisations. Therefore the goods that the children receive is what they will get to consume. Rivalry among existing competitors: High According to www.occ.org.nz/assets/uploads/EAG/Final- report/Final-reports-soultions-child-poverty-for-actions.pdf there are already many organisations that are already providing food such as milk and food for primary schools and already 40,000 children each week dependent on charities for food. This information was found on www.nzhearld.co.nz/nz/article.cfm?c_id=1&objectid=10740967 Therefore this industry already has many competitors making competition quite high. Overall attractiveness of the industry: overall Overall it will be an attractive industry. Though there are some low factors within the porters five generic strategy, as well as there
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4 are already some companies that already helping children, by providing food such as milk fruit to the the children. Though there already services like this being provided the service in which my business will offer should be sustainable. This is because in the long run it will become beneficial to the New Zealand economy in the future and also this system software could also be implemented to companies that are already in the service industry 3.3 Customers and Thei r Needs All human being need food in order to survive, it is a necessity good and it is essential for our everyday life, particularly for children. Children living in poorer communities generally do not get the same type of quality food as those growing in generally wealthier families. Children need different types of healthy foods in order to grow healthy in the future. We believe that all children deserve to consume the same types of foods such as the foods in the supermarket. 3.4 The Product and Service Supermarket dumping its unsold food into the dump has been a big concern. According to research supermarkets like countdown ever year is throwing nearly 12,000 tonnes of food away. http://www.3news.co.nz/Supermarkets-cut-down-on-food- waste/tabid/1160/articleID/327363/Default.aspx .Instead of throwing the food into the dump our business organisation can give these foods to the children. Our business believes this can be accomplished by creating and designing a system software and communicate effectively between the industries. The system software in the supermarkets would detect the goods (food) that have either been on the shelf for too long or are nearly expiring. This set of data and information then should automatically be transferred and viewable on the system software in the industries such as the non-profit organisations. They should be able to see all the specific available foods, as well as the date arranged to pick up the goods. The goods will be then picked up and delivered to Schools around New Zealand to the children are struggling to find enough food to consume. The schools can then use the food given by the non-profit organisation to provide food schemes such as breakfast and lunch to provide for the children.
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5 3.5 Suppliers and Partners Our suppliers will supermarkets around New Zealand such as Countdown ,PakN Save, New World. Our partners will non- profitable organisations like the Salvation Army, Red Cross. They will communicate with each other through the software to deliver the goods to the children in schools around New Zealand. 3.6 Strategy: Differenti ation. The ultimate cost strategy will differentiation. This is because of two factors first,High cost: softwares are expensive to create and maintain.http://www.hollance.com/2011/05/developing-software-is-expensive-because-it- is-hard/ second,Board market: It is focused on Board market as it is focusing on the majority of the children in schools that struggling to consume the right amount of food, as pointed out early around 40,000 rely on charities for food every week in New Zealand. High cost: because it will cost a lot for this system will operate within companies as they will have to use the system on a regular basis, also updating the system software will be expensive to maintain. 3.7 Value Chain Activity: Technology development (and R&D) The most important value chain activity for this business services is Technology development (and R&D). The main goal is to ensure that the best quality and the different variety of food to the children, through the system software. This can only be achieved with the constant development of technology to help upgrade the software so it detects the best type of food possible improve communication between industries that will help to speed the process of the delivery. 3.8 Business Processes 3.8.1. SOFTWARE MANAGEMENT PROCESS - This process should be utilised to maintain and develop the software that will be created. The software needs to be maintained and updated on a regular basis. In doing so, it will ensure that the software can receive and detect the best quality types of goods that can be offered to the children
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6 See page below for model.
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3.8.2. INFORMATI ON DELI VERY PROCESS- The second process in which will be very important for service is the information delivery process. The information within the software system needs to be sent and delivered effectively to prevent miscommunication. The model is below:
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9 3.9 Functionalities 3.9.1. SOFTWARE MANAGEMENT PROCESS Anaylse new values of data to add to the software Detects potential viruses 3.9.2. INFORMATI ON DELI VERY PROCESS Track down the location of the goods during each process Gather information to ensure that information directly sends to the other industry 3.10 Systems
3.10. 1. INFORMATION TRACKING SYSTEMS- This system will organise the information detected from the database of the supermarkets to find the goods that are about to expire so the supermarkets notify for immediate delivery. 3.10. 2. DATA MANAGEMENT SYSTEMS This system will gather all the information that is found within the system software of the supermarkets, and the information gathered here should be automatically viewable/ retrieved in the other industries such as the non-profit organisation. 3.10. 3. DELIVERY NOTI FI CATION SYSTEM - This System will help ensure that the correct information has be received by the other industry user. If it is not, then the supermarket will be instantly notified so they resend the information.
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10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Techology Development (R&D) 1. Software development process 1. Detects Potential viruses
2. Anaylse new vaules to implement to software Data management systems
Data management systems Decision support system
Customer relationship management system 2. Information delivery process 1. Track down the location of the goods during each process
2. Gather information to ensure that information directly sends to the other industry Information tracking systems
Delivery notifciation systems Enterprise resource planning system
Collobration system
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11 CONCLUSION To conclude, the service industry should be an attractive industry. Though creating, developing as well as maintaining the software will be expensive, it will be beneficial in the long run. By utilizing information technologies, enough different variety of quality food should be distributed to children, to ensure they can get the best growth. REFERENCES
1. Brian Rudman,July 2012, New Zealand Herald, poverty in New Zealand. www.theawarenessparty.com/get-active./poverty-in-new-zealand 2. Childrens Commissioners,December 2012,Soultion to child poverty in New Zealand: Evidence for Action www.occ.org.nz/assets/uploads/EAG/Final-report/Final-reports-soultions-child- poverty-for-actions.pdf 3. Adrien Taylor, Monday 6 th January 2014. Supermarkets cut down on food waste. http://www.3news.co.nz/Supermarkets-cut-down-on-food- waste/tabid/1160/articleID/327363/Default.aspx 4. Matthijs, May 19th 2011, Developing software is expensive http://www.hollance.com/2011/05/developing-software-is-expensive-because-it-is-hard/ 5. Hay Donnell , Paul Harper, Tuesday 26 th July 2011, NZs hungry Kids readers act http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10740967 6. Charity organisation, how to setup http://www.webshot.co.nz/charity