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INFOSYS.110 BUSINESS SYSTEMS:


DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014

Name Connor MacLeod
NetID Cmac375
Group Number: 274
QW4 http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Thursday 10am
Time Spent on
Assignment:
Word Count: 1627

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STUDENT SHOPWISE APP
INTRODUCTION
Students worldwide are struggling to maintain a healthy, fulfilling lifestyle as the
rising prices of study means that students are lacking in other facets of their lives such as
food, electronic devices and clothing. This has major effects on students through health
problems, lack of connection to study and increased depression rates. (Eisenberg et al,
2007). The solution to this ever growing problem is that Student ShopWise will create an
app, Student Savings, which would combine information from the websites of major
clothing retailers, supermarkets, technology retailers and alcohol vendors to notify the
student when there is a sale on in their area or online.
3. BUSINESS SECTION
3.1 Vision
To create simplistic, affordable and innovative software to help university students
around the world experience life.
3.2 Industry Analysis: Mobile Budgeting Application Industry

Force: High/Low: Justification:
Buyer power: High There are multiple different apps who concern
themselves with budgeting and keeping track of
cash inflows and outflows over a period such as
Expense Tracker 2.0 and Budget Planner (Apple,
2014)
Supplier power: Low There are six major providers of hosting services
which all have access to a large amount of users

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respectively. (North Carolina State University,
2014). Meaning that if one supplier attempts to
control the price or raise the fees of hosting the
app, Student Shopwise can remove the app from
their marketplace and transfer it to another
without decreasing the amount of target
customers greatly.
Threat of new entrants: High There are low barriers to entry. It only costs $99
USD to become an app developer and submit to
the Apple App Store and the Windows
Marketplace, whilst it is free to submit
applications to the Google Play Store (Google,
2014)
Threat of substitutes: High There are many substitutes for budgeting
software such as an accountant, computer based
budgeting software or a cash flow record.
(Sorted, 2014)
Rivalry among existing
competitors:
High There are currently over 500 free and paid iPhone
(Apple, 2014) applications which relate to
budgeting and saving, with similar amounts in the
Google Play Store yet far less in the Windows
Marketplace .
Overall attractiveness of the industry: Using Porters Five Forces model, it is clear
that the mobile budgeting application industry is a very competitive market in which it
would be hard to succeed due to the multiple negative outcomes during the analysis. It will
be hard to gain market share in the existing app market.

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3.3 Customers and Thei r Needs
The customers of Student ShopWises app, Student Savings would be university
students with smartphones. The need is to save money where possible - decreasing
expenses and outflows of cash. In doing so, saving for the future and decreasing student
loans, moving against the negative trend (Statistics New Zealand, 2012). Students currently
desire the ability to see sales in their area in order to access them whilst budgeting their
cash and credit inflows and outflows. Student Savings will fulfil these needs.
3.4 The Product and Service
As commented on previously, Student Savings will allow students to see the sales
occurring in the alcohol, clothing, electronics and food sectors in their area and online
through aggregating sales data from the major retailers in each sector and mapping where
the sales are occuring. Furthermore, Student Savings will allow students to monitor their
cash flow through cash tracking functionalities.
3.5 Suppliers and Partners
A supplier of Student ShopWise would be the App Stores who would host the
Student Savings app on their marketplaces for purchase. These suppliers would be
companies such as Apple, or Google. The companies supply Student ShopWise with the
ability to market and sell the application to the consumers.
Another supplier would be the app developer. The developer, i.e. App La Carte or
App That, would create a fully functioning app for a fee, which customers would use to find
the sales in their area or online.
One partner of the firm would be the retail stores whose sales we would advertise
such as Cotton on, Super Liquor or Countdown. We would partner with the retailers as there
would be mutual benefit for both parties, for the retailers through higher sales and revenue,
Student ShopWise though having data to create competitive advantage against other
applications.

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A partner of Student ShopWise could be the electronic payment companies such as
PayPal. We would partner with such firms as they would allow the customer to purchase the
app- a benefit for Student ShopWise - whilst taking a fee for their revenue a benefit for
the partners.
3.6 Strategy: Focussed Low Cost
The competitive scope of Student ShopWise would be a narrow market as it is
targeting university students.
The pricing strategy would be low cost as Student ShopWise would offer the app for
free as it would negate the purpose of the app if students had to pay for the application.
Further, many other budgeting applications are free so paying for the app would decrease
competitive advantage. The firm would make profits through in-app advertising.
3.7 Value Chain Activity: Service after Sale
A key value chain activity of Student ShopWise is services after sale as this would
allow Student Savings to be a sustainable name in the budgeting application market. As
Student Savings has groundbreaking features, there may be bugs in the application. Because
of this, it is important for feedback to be timely and relevant thus customer support
functions must be reliable, ensuring simplicity of use and convenience for university
students. This no frills customer service area would be beautiful yet simplistic, further
enabling the low cost strategy.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK
This process is of paramount importance to Student ShopWise as it provides an
avenue for the customers to correspond with the firm concerning the development of the
application. This would start with the in app prompt for the user to rank and provide
feedback for the application. The feedback processing system would analyse the feedback,
searching for pseudo-code or predetermined buzzwords for relevance. If relevant, the
process would proceed to categorise and collate the information for simplicity. There would

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then be a further analysis to decide if the data is technical based, if so, it would be sent to
the external developers. If not, it would be sent to the relevant department for response.
This would be directly related to the service after the sale as it is concerned with the
customer facing aspects, and also ensures innovation through this customer consultation

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process.
3.8.2. APPLI CATI ON MAINTENECE PROCESS
The maintenance process is extremely important to Student ShopWise as the
continued innovation of the application means that the software needs to be updated
regularly and this update would need to be checked for bugs to ensure the application is of
the highest level post-purchase. The process would begin at receiving the relevant feedback
from the students. If there was feedback regarding bugs, it would trigger the software
maintenance system to check the system for whether it is fully operational. If it is, the
feedback would be filed. If not, the system would check the coding to find the bug. If this
bug is easy to fix, the coding software system would fix and subsequently update the code.
This would then proceed to check the code and if it functions, it will be updated on the
marketplace. If this fix doesnt work then the code will be updated and check until it
functions. If the code is hard to fix, the code would be sent to the development department
to fix. The internalisation of maintenance would keep costs down, ensuring a low cost
product.

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3.9 Functionalities
3.9.1. CUSTOMER FEEDBACK PROCESS
Analysing feedback for relevance
Prompting the feedback and ranking
3.9.2. APPLI CATI ON MAINTENANCE PROCESS
Detecting errors in code
Checking systems are fully operational
3.10 Systems

3.10. 1. FEEDBACK PROCESSING SYSTEM:
This system is of paramount importance to the key functionality of analysing
feedback for relevance. This is because the system would would analyse the feedback,
searching for pseudo-code or predetermined buzz words so as to filter the relevant
feedback from those whose aim is to create conflict. The feedback processing system would
be a bridge between university students and Student ShopWise, ensuring the innovation of
the product going forward.
3.10. 2. OPERATIONS FUNCTIONALI TY SYSTEM:
This system is key to running the systems check with the direct purpose of finding a
bug. Through this system, the app, student savings is able to be fully operational,
guaranteeing the university students a simple yet elegant application for budgeting.
3.10. 3. APPLICATION OPERATI ON SYSTEM:
The application operation system enables the key functionality of checking systems
are operational. This system would be located in the area of the maintenance process
where the code has been updated and is being checked for quality. This would allow
Student ShopWise to continue developing an innovative app which is fully operational for all
students to use.

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3.11. Summary Table:

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After Sales
1. Customer
Feedback Process

1. Analyse feedback for relevance
2. Prompting the feedback and ranking
Feedback Processing System Customer Relationship
Management
2. Application
Maintenance
Process
1. Detection of the Bug
2. Check systems are fully operational

Operations Functionality
System

Application Operation
System
Transaction Processing
System
Transaction Processing
System

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CONCLUSION
The solution to the problem of students lack of ability to save, is for Student Savings
to develop a simple and innovative application whereby students are given access to sales in
their area and online in multiple different retail industries.
Information systems create a huge value for Student ShopWise as it has allowed the
platform for the application to operate on whilst simplifying and streamlining the processes
of development, marketing, maintenance and customer feedback. Further, this leads to the
sustained innovation of the application leading to a highly demanded application.
REFERENCES
Apple. (2014, May 8th). Apple App Store : Finance. Retrieved from Itunes:
https://itunes.apple.com/nz/genre/ios-finance/id6015?mt=8
Eisenberg, D., Gollust, S. E., Golberstein, E., & Hefner, J. L. (2007). Prevalence and Correlates of Depression,
Anxiety, and Suicidality Among University Students. American Journal of Orthopsychiatry, 534-542.
Google. (2014, May 8). Andriod Developers. Retrieved from Andriod:
http://developer.android.com/distribute/googleplay/publish/register.html
North Carolina State University. (2014, May 8). Mobile Operating Systems. Retrieved from Mobile Operating
Systems: http://www.csc.ncsu.edu/faculty/healey/csc563/notes/ch-06.pdf
Sorted. (2014, May 8). Sorted Budgeting. Retrieved from Sorted: https://www.sorted.org.nz/a-z-
guides/budgeting
Statistics New Zealand. (2012). Student Loans and Allowances. Statistics New Zealand. Retrieved from
http://www.stats.govt.nz/browse_for_stats/education_and_training/Tertiary%20education/StudentL
oansandAllowances_HOTP12.aspx
Major Depressive Episodes (2011) Retrieved from (http://www.biomedcentral.com/content/pdf/1741-7015-9-
90.pdf
Dunedin Flats (2014). Retrieved from http://www.3news.co.nz/Damp-Dunedin-flats-Could-this-be-the-
worst/tabid/817/articleID/337213/Default.aspx
Empty Wallets, Empty Stomachs (2014) Retrieved from
http://www.morningsun.net/article/20140323/NEWS/140329890/2134/NEWS

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