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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Alovi Pickering
NetID apic869
Group Number: 453
Website Link: htp://infosys110group453.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Nicholl Monday 2-3pm
Time Spent on
Assignment:
1 week Word Count: 1553

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BAD TIME MANAGEMENT
INTRODUCTION
New Zealand University Students Services (NZUSS) is a Time Planner tertiary Industry that is
funded by the government to address common problems faced by university students. NZUSS
developed an app called On The Clock (OTC) that basically plans out your calendar with efficeincy
and effectiveness to address bad time management. OTC is perfect for university students that
have bad time management. (Chareles Sturt University, 2014) implies Time management is
critical for success in university , bad management is due to laziness of students which lead to
severe effects like poor academic performances, therefore OTC address these problems through
unique functions.
3. BUSINESS SECTION
3.1 Vision
To Make Time Management Easy, Efficient and Free for University Students all over New Zealand.
3.2 Industry Analysis:
Industry: NZUSS is a Time Planner tertiary Industry that focuses on adressesing Time
management struggles that university students in New Zealand face.
Force: High/
Low:
Justification:
Buyer
power:
High Not many University webistes allow app syncronizing for security
reasons. It would be hard for buyers to find another app that
operates similliar to this specific industries app, but buyer power is
high because there are many types of planner apps available on
internet for univerity students to choose from as shown on Google
Play s website
(https://play.google.com/store/apps/details?id=com.caynax.timema
nagement), or they could just decide to use planner apps already
installed on their phones to avoid downloading other app.

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Supplier
power:
High
Supplier power is high because theres not many suppliers to choose
from in this specific Time Planner industry, this industry is supported
by tertiary institutes such as all Universities in New Zealand, this
relates to how entry bariers is high in a tertiary industry because
there is a large economic scale and government regulations required
for suppliers joining the tertiary industry (Grey & Scott, 2014).

Threat of
new
entrants:
High This industry has high entry barriers such as Government and
Security regulations, it also takes a long time to reach the economic
scale for resources (Wiki Answers, 2014), also tertiary industries in
New Zealand will only distribute OTC app because to many similliar
apps will be confusing for students.
Threat of
substitute
s:
High
This Time planner tertiary industry developes an app that helps
students manage their time. There are many alternative planners on
internet
that students can choose from by typing Time planners into the
search engine
https://www.google.co.nz/search?q=types+of+time+planner+apps&i
e=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-
US:official&client=firefox-a&channel=sb&gfe_rd=cr&ei=r-
uAU6HpEaiN8Qf7xICABw#channel=sb&q=+time+planner+apps&rls=o
rg.mozilla:en-US:official ), or students might decide to use calenders
or diaries rather than having to rely on internet.
Rivalry
among
existing
competito
Low This specific Time Planner Tertiary Industry has low rivalry because it
is partnered with all tertiary institutes in New Zealand limiting
competition, OTC also has a competitive advantage (Hadley,
Maluniu, n.d.) as it is the only time planner app available through

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rs: university websites.


Overall attractiveness of the industry: Overall this Time Planner Tertiary industry is attractive
due to its high entry barriers of Government Regulations and Economic scale, and Low rivalry of
competitors because revalry was avoided by partnering with the other Universities in New
Zealand that are in the Tertiary Industry. A factor that affects the attractiveness of the company
is the compromise that this is a non-profit industry because its focus is to provide tertiary
students with a solution to bad time management and not to generate profit.
3.3 Customers and Thei r Needs
Our customers are each of the Universities in New Zealand. These universities need OTC app to
be adaptable to each of their individual websites and specific designs, they need app to be
constantly updateable and maintenenced to ensure OTC users content and notifications are up to
date. Our main customer is New Zealand univerity students. They need the app to be easily
understandable and usable, also need app to function all features with efficiency and
effectiveness, app also needs to be constantly analysied so customer queries can be solved
immediately.
3.4 The Product and Service
OTC is able to adapt to the Universities in New Zealands Specifics and designs through advanced
technology and support systems funded by the government. OTC is high quality and is constantly
maintenenced and updated to ensure customer queries and enquiries are dealt with efficiently
and effectively. OTC has significant features such as syncronising and auto prioritising which
enable OTC users to sync with their University website, and organise a study time planner and
perform expected features.



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3.5 Suppliers and Partners
OTCs main supplier and partner is the Government, they provide the neccessary technology for
development. Another supplier as well as partner is all Universities in New Zealand, they supply
OTC with their own specifications and software that OTC app adapts to. Partnership with each of
the Universities is neccessary because their students are our main customers, it also ensures
security and safe access to each universities website.

3.6 Strategy: Differentiation
OTC uses a diffrientiation strategy that focuses on low cost product for a specific market of only
New Zealand Universities and their students. OTCs aim is to provide a free good quality time
planner app. OTC has a competitive advantage as it is the only app distibuted through Each
University in New Zealand beause there are many government regulations involved with tertiary
institutes (Tertiary Education Commision, March 6 2014).
The overall strategy is therefore Diffrentiation for a Specific market

3.7 Value Chain Activity: Providing Service after Sale and Technology Development
Service after Sale is a Key Value chain activity; this occurs once the OTC app has been
downloaded from the university website, It is important that once a New Zealand university
student downloads OTC that a support base is provided, and OTC is performing its expected
features eg: auto prioritising. A support value activity is Technology Development, apps require
constant updates and upgrades to ensure students are efficiently and constantly receiving up to
date content.





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3.8 Key Business Processes:
3.8.1: CUSTOMER SUPPORT SYSTEMS:
The process begins with the Individual university student downloads OTC and clicks on
support link to learn how to use OTC, Customer Enquiry department of company then
sends instructions on how the individual Universitys OTC operates, customer then
provides feedback for OTC to adopt and increase customer satisfaction. Involves CRM as
it is all about providing service after sale and building relationships with our customers to
identify what they want and need.

3.8.2. INFORMATION AND SOFTWARE UPDATE SYSTEMS:
Once OTC download process occurs our Partners constantly supply relevant and
updated content/ information to input directly into users calendars such as assignment
dates, customer then provides feedback for OTC to adopt and increase customer
satisfaction, our IT Maintenance department then does analysis on customer queries or
enquires and OTC addresses them with efficiency and effectiveness. Each Process
involves technology development and is supported by SCM as these processes rely on
updates of information and software from our suppliers.


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Business Process Model 1: Customer Support Service

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Business Process Model 2: Technology Development

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3.9 FUNCTIONALITIES
3.9.1. SUPPORT SYSTEM PROCESSES
Distribute Support links to deal with Students queries and enquiries on how to
use the OTC app.
Provide a comment and reveiw sector for customer feedback.
3.9.2. UPDATE SOFTWARE PROCESS
Input direct notifications of updated content in to Students OTC app.
Allow users to select whether to implement upgrades or not.
3.10 Systems
3.10. 1. SUPPORT LINK SYSTEMS Manages network, supports management functions of customer
care. Involves Customer Relationship Management (CRM) because it deals with assisting to
customer queries and enquries after downloading OTC. Enables support links to show users how
OTC works and provides help to make timemanagement easy. This system also analysis the
customer Feed back section for OTC to adopt customer suggestions which is a KPI and is critical
for OTCs success.
3.10. 2. APPLI CATION SOFTWARE UPDATE SYSTEM Supports the manufacturing process, Focuses
on ensuring OTCs software is functioning efficiently and effectively, also developes updated
versions of OTC. Involves Enterprise Resource Planning (ERP) that provides constant maintenance
and ensures that OTC is able to adapt to the requirements of their partners and customers
(Universities in New Zealand and their students).
3.10. 3. APPLICATION INFORMATION UPDATE SYSTEM Supports the Information update process
enabling constant updated notifications to be provided to OTC uers, for example updated exam
dates. Involves Collaboration Systems that support the input and output of information between
OTCs users, suppliers and partners.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)


Service after
Sales
And
Technology
development
1. Support
Systems
process
1. Distributes Support links to deal with
Students queries and enquiries on how to
use the OTC app.

2. Provides a comment and reveiw sector for
customer feedback.
Support Link Systems




Customer Reveiw Systems

Support Services System



Customer relationship
managemen system
2. Software
and
Information
upgrade
process
1. Send direct notifications of updated
content in to Students OTC app.

2. Allows users to select whether to
implement upgraded settings or not.
Information Update Systems

Software Setting Update
Systems.
ERP (Enterprise Resource
Planning)

Collabortion Systems.


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CONCLUSION
OTC is a Time Planner app that focuses on helping students with Bad Time Management,
planning their timetable for them and organising their calender for free with efficiency and
effectiveness, all it takes is a touch of a button. Information Systems is revolutionary for
productivity and student success.
REFERENCES

1. Charles Sturt University. (2014). Managing your study. Retrieved from
http://www.csu.edu.au/distance-education/study-life-balance/managing-your-
study
(Charles Sturt University, 2014)

2. (https://play.google.com/store/apps/details?id=com.caynax.timemanagement)
Used entire website to show the many planner apps.

3. Grey, S., & Scott, J. (n.d.). When the government steers the market:
implications for the New Zealands tertiary education system. . Retrieved
May 19, 2014, from http://teu.ac.nz/wp-content/uploads/2012/03/When-
the-government-steers-the-market-NTEU-Paper.pdf

4. How to apply Porter's five forces to university?. (n.d.). WikiAnswers.
Retrieved May 25, 2014, from
http://wiki.answers.com/Q/How_to_apply_Porter's_five_forces_to_unive
rsity?#slide=5

5. (https://www.google.co.nz/search?q=types+of+time+planner+apps&ie=utf-
8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-
a&channel=sb&gfe_rd=cr&ei=r-
uAU6HpEaiN8Qf7xICABw#channel=sb&q=+time+planner+apps&rls=org.mozi
lla:en-US:official ), entire website is used as evidence to show what happens
when time planner is typed in the search engine.

6. Hadley, C. Maluniu, T. (n.d.). How to Gain A Competitive Advantage in
Business. Retrieved from http://www.wikihow.com/Gain-a-Competitive-
Advantage-in-Business
(Hadley, Maluniu, n.d.)


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7. Tertiary Educatoin Commision. (March 6 2014). Tertiary Education Strategy.
Retreived from http://www.tec.govt.nz/Tertiary-Sector/Tertiary-Education-
Strategy/
(Tertiary Education Commision, March 6 2014)