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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Lesl van der Voorn
NetID lvan127
Group Number: 237
Website Link: http://infosys1102014s1group237.blogspot.co.nz/p/d1.html
Tutorial Details
Tutor: Day: Time:
Kit-wah Wednesday 1pm
Time Spent on
Assignment:
20 hours Word Count: 1419

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THE ALCO-METER
INTRODUCTION
Drunk driving is a problem faced not only locally but also globally, affecting road uses all
around the world. In New Zealand in particular, young people consume alcohol before or
during driving causing accidents, fatalities and many problems for road users. An new
innovative solution to this problem is the Alco-meter. The Alco-meter is an attachment you
can connect into your car that requires the drive to pas a breathalyser test before the
engine will start. This inhibits the user to drive whilst under the influence of alcohol and
hence reducing the amount of road users that drive while drunk.
BUSINESS SECTION
3.1 Vision
We envision a world with safe roads for everyone and strive to put your safety and
everyone elses safety first.
3.2 Industry Analysis: Medical Device Manufacturing Industry
Industry: Medical Device Manufacturing Industry
Force: High/Low: Justification:
Buyer power: Low Buyer power in this industry is low because of the
large range of products covered in this industry.
Some of the industrys products include surgical
instruments, diagnostic appartus, dental
instruments, blood transfusion and IV equipment.
As firms generally specialize in a one or a few
products, there are not many alternatives.
(Synder, 2010).

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Supplier power: Low There are many firms that provide and produce
medical devices. The top three medical device
manufacturing firms in 2012 by their revenue
include Johnson & Johnson, GE Healthcare and
Siemens Healthcare. Therefore supplier power is
low. (Medical Product Outsourcing, 2013).
Threat of new entrants: Low The threat of new entrants in this industry is low
because of the large costs associated with the
start up and continuation of the firm. The
government also implements high taxes and
regulations on the medical industry causing the
threat of new entrants to be low. (Synder, 2010).
Threat of substitutes: Low The threat of substitute products is low as there
is no or few alternative products or services
available to fill out the same function medical
devices do.
Rivalry among existing
competitors:
Low The rivalry among existing competitors is low.
Most firms in this industry produce differentiated
products and each medical device generally has
one main provider. In reference to breathalysers,
there is one main provider, GlobalTech but their
breathalyzers are different from the Alco-meter.
(GlobalTech Corporation, 2012).
Overall attractiveness of the industry: The medical device manufacturing industry is an
attractive industry as the industry analysis shows that most of the Porters Five Forces are
low, which shows that it would be a good industry to enter.

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3.3 Customers and Thei r Needs
Our customers are mainly parents and their teenage or young adult children. As young
people (aged 15 - 24) are the main contributors to alcohol related crashes in New Zealand,
making up half of the total alcohol/ drug affected drivers involved in fatal crashes, they are
the ones who need the most attention. (Ministry of Transport, 2013).
Parents can encourage their children to use the alco-meter so they can successfully control
and monitor their actions until the influence of alcohol.
3.4 The Product and Service
Our device is simple to use and manage. It is an attatchment that can connect into your car,
requiring you to pass a breath test before the engine is allowed to start. It measures the
amount of alcohol in the users bloodstream and if over a certain limit ie per New Zealand
regulation, 0 micrograms per litre for users under the age of 20 and 400 micrograms per
litre over 20 years of age. Thus the Alco-meter prevents the user while driving whilst under
the influence of alcohol.
3.5 Suppliers and Partners
An example of a supplier for the Alco-meter would be Johnson & Johnson. J&J have many
side companies that we would be able to use to make an innovative version of our product.
Similarily, GE healthcare would also be another supplier that could make an innovative
version of our product.
An example of a partner we could have is car manufacturing companies such as Toyota or
Honda who we can develop the Alco-meter with so that it best fits with the vehicle. Another
partner we could have is with government funded agencies that are trying to discourage
drunk driving and will make sure our product meets with all regulations.
3.6 Strategy: Cost leadership
The cost strategy for the alco-meter is low cost, we want our product to be affordable to
discourage a large amount of people driving under the influence of alcohol.

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While we are focusing on young adults, and their parents, the competitive scope of our
product is broad market. We want to be able to appeal to a large market to prevent as many
alcohol related accidents as we can.
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Market and sell the product or service.
The most important value chain activity for this business is Market and sell the product or
service.
This is because we want to get our product used worldwide and spread out in the market as
much as possible. Our vision is to create safer roads and by marketing and selling the
product, we will successfully be able to prevent users driving under the influence.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK PROCESS - This is one of the key business processes as we want
to get feedback on how efficiently our device is working and if its doing the job its intended
to do. Obtaining feedback allows us to communicate with the customer and see if we need
to make any changes to our product to make sure its more innovative or efficient.

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Start
Create and send
feedback form
Ask if customer
wants to
participate in
feedback
Receive Feedback
Correlate all of
customers feeback
Cross customer off
feedback mailing list
Yes No
End
Customer Service
Information Systems


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3.8.2. PRODUCT DEVELOPEMENT PROCESS - This busines process is important because it
ensures that our product is fully developed and is innovative. It makes sure the Alco-meter
is successful and will fufil its required function of preventing road users from driving.

Start
End
Research & Development
Research
Breathalysers
Produce prototypes
for the Alco-meter
Are any of the
prototypes
sucessful?
Develop finished
product
Yes
Content Management System


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3.9 Functionalities
3.9.1. CUSTOMER FEEDBACK PROCESS
Contacting customers
Customer feedback form
3.9.2. PRODUCT DEVELOPMENT PROCESS
Sharing of ideas
Testing out the prototype
3.10 Systems

3.10. 1. CONTACT CRM SYSTEM - A contact CRM system maintains all customer information.
This is important so that the business can contact past customers in the future for feedback
and for prospective sales. Without feedback, the Alco-meter would not be able to improve
and any inefficienies would stay unknown to the business unless tested by themselves.
3.10. 2. FEEDBACK SUPPORT SYSTEM - The Feedback support system is important because it
collects and distributes the feedback forms from the customers. The business needs
feedback to ensure their product is running efficiently and is preventing road users from
driving under the influence otherwise their product would not be doing its function.
3.10. 3. CECIL - Cecil allows the members of business to communicate with each other
online. Through cecil, members will be able to share ideas and help to develop each
others ideas together. Ensuring the sharing of ideas will allow an efficient and reliable
product to be put avaliable on the market and because of this will lessen the amount of
accidents on the roads.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product or
sell
1. Customer
Feedback
process
1. Contacting customers.

2. Collect Feedback
Contact CRM system

Feedback support system
Customer Relationship
Management System

Customer Relationship
Management System
2. Product
Development
process
1. Sharing of ideas.

2. Writing out a blueprint.
Cecil


Explicit knowledge
Content Management
System

Knowledge Management
System

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CONCLUSION
The Alco-meter is a new and innovative way to prevent road users from driving while drunk.
It will not only prevent some fatal crashes but also reduce traffic on the roads and lessen the
amount of minor crashes. With new information technology, we will be able to construct a
new line of breathalysers, ones that can be used for personal or commercial use. Our roads
will no longer be unsafe but instead a much safer place to drive on.
REFERENCES

1. GlobalTech Corporation. (2012). Homepage. Retrieved From http://alcomate.net/

2. Medical Product Outsourcing. (2013). The Medical Device Top 3. Retrieved From
http://www.mpo-mag.com/heaps/view/551

3. Ministry of Transport. (2013). Alcohol/ Drug Crash Statistics for the year ended
December 2012. Retrieved From
http://transport.govt.nz/assets/Uploads/Research/Documents/alcohol-drugs-
crashfacts-2013.pdf

4. Snyder, S. (2010). Medical device manufacturing in the US. Retrieved From
http://www.ibisworld.com/industry/default.aspx?indid=881
5. University of Illinois. (2011). Industry and Market Analysis. Retrieved From
https://wiki.engr.illinois.edu/display/BIOE414/Industry+and+Market+Analysis