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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Gayatri Adi
NetID gadi350
Group Number: Group 50
Website Link: http://infosys1102014fcgroup50.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 12pm 1pm
Time Spent on
Assignment:
40hours Word Count:
1642 (before
references)












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THE BOX
INTRODUCTION
Do you want to achieve universal education? Do you want to create an equal platform for
everyone irrelevant of their background? Then here is a product that will help you achieve
this, it is The Box. The box is a 3D projected hologram which teaches the students around
the world approved curriculum of learning. It provides education at the palm of your hand
through the use of interactive technology. It solves the problem of lack of accessibility of
education in rural areas as it reaches places where no teacher or school could get to as four
out of five children who do not go to school live in rural regions (Federal Ministry of
Economic Cooperation and Development, 2010).
3. BUSINESS SECTION
3.1 Vision
To empower and educate the people of the world through the use of interactive technology
3.2 Industry Analysis: Educational 3D Projector Industry
Industry: Educational 3D Projector Industry
Force: High/Low: Justification:
Buyer power: High
There are many different types of 3D projectors
available in the market for people to choose
from. The brands range from Pansonic to Cannon
projectors and the size also varies from pocket
size to large chunky classroom projectors,
(Education Projectors, 2014).
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Supplier power: Low There are a lot of raw material suppliers around
the world to manufacture the projectors. The
supplier power would be low since the raw
materials can be obtained at cheaper prices from
countries like China (Yeung, Wong, Zhao, 2012).
Therefore it is low since the buyer (our business)
has many choices to choose our suppliers from.
Threat of new entrants: Low A lot of investment needs to be made to enter
the industry. To create the interactive product a
lot of money would be spent on research as well
as well as the facility therefore it would be low.
(Sullivan & Sheffrin, 2003)
Threat of substitutes: High
Threats of substitutes are high when there are
different alternatives to the product. The
students can just opt for a teacher at a small
school in rural areas or self-learn from books and
the internet. (Cartor, 2013)
Rivalry among existing
competitors:
High As stated in buyer power, there are many
companies that produce 3D projectors; therefore
there is a fierce rivalry among the brands which
produce the products. Because of the variation
there are price competitions among competitors.
(Education Projectors, 2014)
Overall attractiveness of the industry: The educational 3D projector industry is not an
attractive industry to get into due to its high buyer power, threat of substitutes and
competitors. But the company would still enter this industry because our product, The
Box is a new innovative technology which will give our company a competitive advantage
amongst others.
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3.3 Customers and Their Needs
The primary customers of the product are people in rural areas that are unable to gain
accessibility to education. These customers will mainly be in 3
rd
world countries which
would mean that they would need the product to be durable and easily chargeable since
accessibility to electricity is very difficult, (Hardoy, Mitlin, Satterthwaite, 1992). They need
the product to be the substitute for a teacher to teach them approved curriculum and be
very interactive. And most of all they would need the product to be affordable/free since
they cant afford education because it is so expensive in the first place.
3.4 The Product and Service
The product would have to be solar powered and be made out of material that would stand
harsh environmental conditions. It would include approved subjects that can be learnt
through the box. The subjects can be changed by inserting different SD cards with different
software for each subject. The business would also open up the product to all customers
around the world that want to learn and educate themselves; these customers would be our
secondary customers. By doing this it would help reduce the price of the product to 3
rd

world countries, to the people that cannot access education. Essentially this would be a
form of charity where if you buy one, the company would donate one to the people in 3
rd

world countries.
3.5 Suppliers and Partners
Potential partners would be the Education Ministry; we would be working together to
create approved curriculum for different subjects to be translated into 3D projection. This
approved curriculum with give the customers around the world an equal platform. Another
partner would be the 3D projection software makers. They would turn the curriculum into
software that can be 3d projected. We would work hand in hand with these two partners to
make the box and the software come to life.
Potential suppliers for this business would be the 3D projector manufacturers. The making
of The Box will be outsourced to companies that are experts in making 3D projectors. They
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will supply us with parts of the box will be put together and distributed at our company
factory like Samsung, (Armasu, 2013). Another supplier would be the supplier of The Box
packing. The packing would have to stand out from the other 3D projection products,
therefore it is very important.
3.6 Strategy: Differentiation
The product will target primary (rural and 3
rd
world countries) and secondary (well off)
customers from all over the world that want to learn and empower themselves, making it a
broad market. But the cost of the product will be very high because of the cost it takes to
produce the product is very high. The research and the development will take money to
achieve the perfect Box before its released, meaning a high cost.
Therefore Porters Generic Strategy will be differentiation.
3.7 Value Chain Acti vi ty: Research and Development
The most important value chain activity would be the research and development aspect of
the product. There are 3d projectors available out in the world but not interactive projectors
where you can touch and communicate. The main aspect of the product that differentiates
it from all the other 3D projectors is the fact that it will be interactive. A lot of money will be
put in R&D, increasing the costs and price of the product. Investing a lot of time and money
into R&D is important because it will add value to the end product. Because of this value
chain activity, the product and business will create a competitive advantage when it enters
the industry.
3.8 Business Processes
3.8.1. SOFTWARE TRIALLING PROCESS - The process of software trialling is the business
checking for glitches and bugs in the software before its distributed around the world. This
process is part of our key value chain activity, research and development and is very
important in completing the heart of the product as we want the software to be as the best
it can be before it goes out to our primary customers in rural areas. These customers wont
readily have access to stores if something goes wrong with the product; we want the
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customer to be able to use the product without technical difficulties for a long period of
time. Therefore this process is important to reduce/eliminate the need to check the
software and product checked every few months.
REPLACE WITH BUSINESS PROCESS 1 MODEL
Software Development
Trail Software
on The Box
Does it
work?
Restart
Is it Perfect? (No
Glitches etc?)
Improve Software
Create Software (Software
Creation Process)
Insert
Software in
The Box
YES NO
NO YES
START
END

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3.8.2. PRODUCT DEVELOPMENT PROCESS - Product development process is very
important to our business as it will help develop and improve the product. The process will
collect feedback from the customers after solving the issue they had and transfer the
feedback to its correct departments such as software or human resources. Then these
departments will use this feedback to improve the product or keep it as is (if feedback is
positive). It is a process that supports our key value chain activity which is research and
development. Getting feedback and complaints from the customers will help make the
product better and develop the product. Through the data collected we can improve the
product. REPLACE WITH BUSINESS PROCESS 2 MODEL
Start
Is the problem
solved?
Customer Feedback/
Complaint Received
Is it related to the
product?
Transfer Feedback
to Human
Resources
END
Is the problem
hardware/
software?
Hardware Software
Transfer Feedback
to Hardware
Department
Transfer Feedback
to Software
Department
Is it feedback/
complaint valid?
Contact Customer
and clear
Misunderstanding
NO
Contact customer
and Solve Problem
YES
Is it clearned?
YES
NO
YES
NO
YES NO
Repair/Replace Product/
Software

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3.9 FUNCTIONALITIES
3.9.1. SOFTWARE TRIALLING PROCESS
a. Testing the software on the box to see if there are any faults
b. Improving the software to be the best it can be
3.9.2. PRODUCT DEVELOPMENT PROCESS
a. Repairing/Recording damaged/faulty products
b. Processing the feedback from customers into the correct departments to
solve future problems
3.10 Systems

3.10.1. CUSTOMER MANAGEMENT SYSTEM - This system will support the product
development system and take care of the customer complaints and feedback and ensure
that the business is providing the best customer service when dealing with customers that
give us feedback. This will help our companys image and will help spread the name of the
company and by doing this more people will come to know about the company and its
vision to educate and empower people.
3.10.2. DATA PROCESSING SYSTEM - This system will process data from the complaints
and feedback to the correct departments so that they could make the product the best it
can be, to eliminate and solve the issues to make it the best. By doing this we will be able to
empower and educate the people though the best interactive technology.
3.10.3. SOFTWARE ANALYSIS SYSTEM - This system will collect data from the trailing
process and analyse the data to make the software of the product better and more efficient
(so the problem wont be repeated again). By doing this we will minimize the process of
repairing so that people in rural areas wont have to travel so far to get it fixed.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Research and
Development
a) Software
Trailing
Process
a. Testing the software on the box to see if
there are any faults

b. Improving the software to be the best it
can be
Software Analysis System
Data Management System
Decision Support
Systems
Enterprise Resources
Planning System
b) Product
Development
Process
c) Repairing/Recording damaged/faulty
products

d) Processing the feedback from customers
into the correct departments to solve
future problems

Data Management System

Customer Management
System
Customer Relationship
Management System

Transaction Processing
System
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CONCLUSION
The Box will solve the problem of lack of accessibility of education in rural areas by
providing interactive technology to people that need it to empower and educate
themselves. The product will be distributed to everyone around the world who would like to
learn through the use of interactive technology. The Box will create a competitive advantage
when we enter the industry. But most of all it will educate the people of the world that need
and want education.
REFERENCES
Education Projectors: Home Automation. (2014). Retrieved from
http://www.projectorreviews.com/projector-categories/education-projectors/
Federal Ministry of Economic Cooperation and Development. (2010). Education in
Developing Countries. Retrieved from
http://www.bmz.de/en/what_we_do/issues/Education/hintergrund/bildungsituation/
Hardoy, J. E., Mitlin, D., & Satterthwaite, D. (Eds.). (1992). Environmental problems in Third
World cities. Earthscan.
Armasu, Lucian. (2013). Samsung to Chase Higher Profitability by Outsourcing
Manufacturing of Lower-End Devices. Retrieved from
http://www.androidheadlines.com/2013/11/samsung-chase-higher-profitability-
outsourcing-manufacturing-lower-end-devices.html
Yeung, J., Wong, D. H., Zhao, X. (2012). Emerson Network Power: Coping with the
Challenges of a Mature Technology and Increasing Competition. Operations Management
Education Review, 65-30.
Cator, Karen. (2013). Technology Will Not Replace Teachers. Retrieved from
http://www.linkedin.com/today/post/article/20130824042010-2906843-technology-will-
not-replace-teachers
Sullivan, Arthur; Steven M. Sheffrin (2003). Economics: Principles in action. Upper
Saddle River, New Jersey 07458: Pearson Prentice Hall.