~ 2009 ~

An Elf’s Guide
to Holiday Cheer

Mom ‘n Pop
To

Downtown
From

Chico

www.downtownchico.com
BROUGHT TO YOU BY THE DOWNTOWN CHICO BUSINESS ASSOCIATION
2 ATEST IN WESTERN FASHION
THE L

~ a lot m ore t ha n ~
Western Wear
LOCALLY OWNED
FOR OVER 30 YEARS
181 e. 2nd street
891-1650
lowest
prices guaranteed

2 3 6 BR O A D WAY
CHICO, C A
8932800

 3
Happy Holidays from Downtown Chico!
D owntown Chico welcomes you to celebrate and enjoy the best of
the season with us. Our unique businesses are hanging garland,
putting up lights, and decking the halls just for you.
From our delightful retail boutiques you’ll find the perfect gift for
everyone on your list. Artisan wares, one-of-a-kind trinkets, locally
produced gourmet goodies, and all kinds of gifts large and small are
waiting to be wrapped up with a bow.
Downtown restaurants offer festive settings and delicious menus for
office parties, family celebrations, or refueling during those marathon
shopping trips. From the gourmet to the grab-and-go, you’ll find some-
thing for every taste.

A nd for holiday entertainment, Downtown Chico is the place to be.

Christmas Preview and the Community Tree Lighting are traditions
for the entire family. We take it to the streets with live music, holiday
song & dance, sleigh rides and a
visit from Santa Claus!
Table of Contents
‘Tis the season to shop, dine
and celebrate Outside the Box!
Christmas Preview 3-10
Downtown Map 11-12
Tree Lighting 13-14
Downtown Gives Back 15-22
Wish List 23

We look forward
to seeing you!
4

r 22 nd
Sunday, Novembe
4 pm - 8 pm
hospitality.”
“A tradition in holiday

Presented by the Downtown Chico Business Association

This event funded in part by the City of Chico
 5
Christmas Preview
K ick off the holiday season at Downtown Chico’s much-anticipated
Christmas Preview! This tradition in holiday hospitality celebrates
the magic of the season— Downtown merchants debut their holiday
cheer by inviting the community to delight in an evening filled with
the sights, sounds and smells of the season.
Special “on-street” attractions include:
• Santa Visits! Arriving in a horse-drawn carriage, Santa will visit chil-
dren at his station at Third & Broadway from 4:30-7:30pm.Youngsters
can stop by for a visit, a special gift and a photo opportunity!
• Live entertainment in the streets:
~ The “hardest working band in snow business”,The Yule Logs!
~ Sound of the Foothills men’s chorus
~ Sounds of the Valley women’s chorus
~ Children’s Choir of Chico
• Karaoke the Christmas Classics with Mix 95.1
• The Blaze Hit Country 103.5 & Chico Fire Dept. kick off “Coats for Kids”
• Horse-drawn carriage rides throughout scenic Downtown Chico

A nd, of course, many businesses feature special attractions inside their

stores or on display in their front windows! Ballerinas, classical and
jazz musicians, Christmas jesters and artists will entertain on-lookers and
you can even find complimentary hot cider, eggnog and hot cocoa to
quench your thirst! See the following listings for details!

Thank You To Our Event Sponsors:

6
All Cats & Dogs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Main Street
Don’t forget your four-legged pals this Holiday Season! Shop for fun & unique gifts for your pet, and
enjoy hot cider and cookies.

Art Etc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 W. 3rd Street

The Art E Studio junior high painting students will be doing a group painting in the front window of Art
Etc. Each student will paint a Koi fish as part of a large canvas, which will be given away in a drawing
Preview. The winner need not be present to win. Tickets available at Art Etc.

Artifax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247 Main Street

Ronnie Jay, singer & guitarist, will be performing from 4-8 pm. And don’t miss their special window display!

Bird In Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320 Broadway

Back by popular demand, Bird In Hand will be handing out their famous holiday buttons.

Birkenstock. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 Broadway

Cookies, cider and Downtown hospitality will be served.

Boardmart. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222 Main Street

A band from the Sunshine Kids Club will be playing inside the store.

Chico Bike & Board. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Broadway

Dancers from the Chico Community Ballet will be performing scenes from Sleeping Beauty in the store-
front of Chico Bike & Board.

Chico Magic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Broadway

Join one of Downtown’s newest businesses for cookies and punch, and a special drawing for an auto-
graphed 49’er football star photo.

Chico Paper Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345 Broadway

Featured artists Jake Early and Cynthia Schildhauer have created new under-the-tree ideas for Chico
Paper Company. Musical guests, the Christine LaPado Trio, will share beautiful music inside the store.

Chronic Tacos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 W. 2nd Street

Need a bite to keep you going during Preview? Chronic will passing out “Taco Snaps” — 4 inch tortillas
stuffed with Pollo Asado or Al Pastor and all the fixin’s — and pouring ‘Happy Hour’ specials, include
Sierra Nevada and Bud Light pitchers for just $5.

Country Squyres Antiques. . . . . . . . . . . . . . . . . . . . . . . . . 164 E. 3rd Street

Explore vintage gifts & treasures while enjoying homemade cookies, breads, and mulled cider.

Creekside Cellars. . . . . . . . . . . . . . . . . . . . . . . . . . . 250 Vallombrosa #500

Hosts of the Chrtistmas Trolley again this year! Enjoy a courtyard beautifully lit with luminarias and lights,
and singing by Sounds of the Valley, treats for kids, and festive champagne ($2.50 a flute) that will be
poured throughout the evening! Then hop on the trolley to enjoy more of the festivities.
 7

S uite
dreams
and
E legant
dining
250 Vallombrosa #500
220 West 4th Street 894-7696
(530) 893-3100 creeksidecellars.com
www.hoteldiamondchico.com

Feliz Navidad!
Celebrate with us!

100 Broadway
Downtown Chico
(530) 342-0425

www.treshombreslongbarandgrill.com
8
Cyclesport. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .148 Main Street
Cyclesport will be hosting live music by Dick and Jane & Friends. Enjoy the sounds of their wonderful
voices and ukulele.

Diamond W Western Wear. . . . . . . . . . . . . . . . . . . . . . . . 181 E. 2nd Street

Diamond W will be kicking off the holiday season with a huge pre-holiday sale, live entertainment featur-
ing Casey Marene, and a variety of complimentary refreshments and hors d’oeuvres.

The Fashion Lounge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212 Main Street

Feel the holiday spirit with a live DJ, treats and a drink fountain. Be entertained by live mannequins, and
stick around for lots of drawings and giveaways!

House of Rice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338 Broadway

Green Tea and fortune cookies will be served to customers during Preview.

Lyon Books. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 W. 5th Street

From 4-6pm, mix and mingle with a dozen local authors at an open house. From 6-8, enjoy the jingling
beats of jazz duo of Holly Taylor and Eric Peter. Enjoy holiday treats home-baked by Crystal Rose.

M Creations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Broadway

Enjoy cheerful Christmas music, a festive customer appreciation party, and delightful Christmas windows
featuring whimsical floral displays and accessories.

Mountain Sports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 E. 3rd Street

There will be in store music provided from 4-8 pm. Come down and enjoy the atmosphere!

Mundy & Company Fine Jewelers. . . . . . . . . . . . . . . . . . . 152 E. 2nd Street

Enjoy Gentle Jazz & Classical music from Greg & Barbara D’Augelli, and be dazzled by the sparkle of
gemstones for that special someone on your list.

Nantucket Home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 603 Broadway

The Northern California Ballet will be performing scenes from the Nutcracker from 4 to 8 pm. Come and
be transported to a world of fantasy and holiday spirit.

North Rim Adventure Sports. . . . . . . . . . . . . . . . . . . . . . . 178 E. 2nd Street

North Rim pulls out all the stops for Christmas Preview with live classical music, warm cookies, hot
cider, and 20% off all accessories and clothing.

Old Town Rootbeer Co.. . . . . . . . . . . . . . . . . . . . . . . . . . 216 W. 2nd Street

Enjoy samples of “Annie’s Blend” signature sodas — all flavors are named for familiar Chico spots —
and tap rootbeer “Chico Shine”. Take home some refillable bottles or jugs, perfect for the holidays.

Olde Gold Estate Jewelry. . . . . . . . . . . . . . . . . . . . . . . . . . . 225 Main Street

Besides their colorful and festive Christmas windows, Steve will treat you to the world’s best chocolate
chip cookies on this night and everyday they are open until Christmas.
 9
The Phoenix Building Gift Shop . . . . . . . . . . . . . . . . . . . . . . 300 Broadway
Come see the splendid Christmas Jesters in the front window of the Phoenix Building take a rest beneath
the live Christmas Tree in the center of the building.

Powell’s Sweet Shoppe. . . . . . . . . . . . . . . . . . . . . . . . . . . 121 W. 3rd Street

Powell’s will be featuring samples of special items from their homemade chocolate case. You won’t want
to miss these mouth watering treats!

Restored Clothing Company. . . . . . . . . . . . . . . . . . . . . . . . 2nd & Broadway

The window will be fully decorated in holiday cheer and the sounds of live music by Kevin Williams will
fill the air. There will be exclusive discounts given to Restored Clothing family and friends.

Robyn Marie’s Shoe Closet. . . . . . . . . . . . . . . . . . . . . . . . . 215 Main Street

Stop by Robyn Marie’s Shoe Closet and you might catch a glimpse of Mrs. Claus modeling some super
cute shoes in the front window. Then step inside and enjoy some yummy cookies and crisp apple cider.

Savannah James. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236 Broadway

Soak up the holiday spirit with one-of-a-kind gifts, groovy holiday tunes, and delicious treats for
Christmas Preview visitors.

164 East 3rd Street

CHICO, CA

Country Squyres’ 320 Broadway

Fine Antique
Downtown
Jewelry & Furniture 893-0545
10

Olde Gold
513 Main Street
Estate Jewelry
342-6464
mcreationschico.com
225 Main Street
Tu–Fr 10:30am–6pm Downtown Chico
Weekends 10–4 (530) 891-4610

Mountain Sports
Serving Chico Since 1975

176 E 3rd St.

Downtown Chico
(530) 345-5011
 11
Starbucks Coffee Company. . . . . . . . . . . . . . . . . . . . . . . . . . 246 Broadway
Join the celebration of the newest beverage in the line up of traditional Holiday favorites...the Caramel
Bruleé Latte. It is also the 25th Anniversary of Starbucks Christmas Blend Coffee.

The Address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240 Main Street

Come meet the girls at The Address and discover what all the buzz is about. Sip some Holiday Cheer
while listening to live music in the courtyard on Third Street.

Tomfoolery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 W. 3rd Street

Enjoy the sounds of a drummer in the front window, and delicious truffles served from 4-8 pm.

Tres Hombres. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Broadway

Tres Hombres will add their signature fiesta spirit to the festivities, serving egg nog and featuring the
sounds of Salsa Bella from 5pm to 8 pm.

Ziva Yoga Essentials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231 Main Street

ZIVA will be featuring local Henna Tattoo artist Kristy McCurry from Henna Trails, a visual yoga display and
holiday music from around the world. As a special touch, you’ll be treated to perfectly spiced hot soy chai!

Zucchini & Vine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 Main Street

Live music, Chico Artisans, tasty snacks and Holiday bonhomie!

Chico’s best and only place for

all things yoga and meditation.

231 Main Street, Chico, CA 95928

(530) 342-ZIVA (9482)
www.zivayogaessentials.com
Hours: Tuesday–Saturday 10 AM to 6 PM
12

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WEST 3RD ST.
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WEST 4TH ST.

WEST 5TH ST.

WEST 6TH ST.

WEST 7TH ST.

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CHICO
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 13
Directions to Downtown
From Highway 99, exit at Highway 32 /
E. 8th St. heading West to Main Street
(1 mile).

From Interstate 5, exit at Highway 32

(Exit 619) heading East toward Chico
for 20 miles. Turn left on East Ave (1.5
miles). Turn right on Esplanade, heading
South (2 miles).
SKATE

Municipal Parking Lots

BOARD
PARK
Little Chico eek
EAST 8TH ST.

EAST 9TH ST.

1 Bordered by 2nd & 3rd Streets,

Flume and Wall Streets
Cr
LDT

2 On Salem Street, North of The Chico

HUMBO

Museum
PARK AVE
ORO
VILLE
AVE.
3 Three story Parking Structure bor-
dered by 3rd, 4th & Salem Street

BROADWAY 4 Corner of 5th & Salem Streets

WEST 8TH ST.

WEST 9TH ST.

5 Between Big Chico Creek & 1st Street

6 Corner of 2nd & Salem Streets. City and

County transit available next to lot.

P Bordered by 4th, 5th & Flume

© 2005 Image Group, Inc.
Streets, this lot serves the City of
No reproduction allowed
without written permission. Chico Municipal Center. Parking is
available during evening hours (after
5pm) and all day on weekends.
Weekday public use available only
while conducting city business.
14

Friday, December 4 th
6 pm in City Plaza

Presented by the Downtown Chico Business Association

This event funded in part by the City of Chico
 15
Community Tree Lighting
T he spectacular City Plaza will glow with the joy of Christmas on
Friday, Dec. 4th – the festivities begin at 5:30 pm. Produced by the
Downtown Chico Business Association (DCBA) and funded in part by
the City of Chico, the Tree Lighting is a gift to the community. Crowds
will enjoy a musical program and participate in the countdown to
light the tree. Standing at more than 55’ tall, the Blue Atlas Cedar is
decorated by the City of Chico Tree Crew each year with more than
4,000 colorful LED lights.

Event Program
5:30 – 6:00 pm Pre Show Entertainment by The Yule Logs
6:00 pm Sound of the Foothills perform “Jingle Bells” to kick off event
6:10 pm Children’s Choir of Chico perform
6:20 pm Words the City of Chico Mayor
6:25 pm Sound of the Foothills perform
6:35 pm Santa arrives on Antique Fire Engine escorted by City of Chico Fire Dept.
Crowd counts down to tree lighting!
Sound of the Foothills & Children’s Choir of Chico perform “Silent Night”
6:40 pm Closing Statements
6:45-8:00 pm Santa visits with children at DCBA booth
8:00 pm Santa departs on Fire Engine

Thank You To Our Event Sponsors

16

178 E. 2nd Street

342-6464
northrimadventure.com

NANTUCKET
home
6th and Broadway Uptown Chico
530 895 1038

130 Main Street

Downtown Chico
(530) 895-3866
Mon-Sat: 6:30–4pm
Sunday: 6:30–4pm

uppercrustchico.com
 17

I n the spirit of holiday giving,

Downtown business owners
are finding creative ways to give
back to the community by partic-
ipating in the “Downtown Gives
Back Charity Drive.”

hile dozens of Downtown

business owners give gen-
erously throughout the year to local schools, non-profits and fundrais-
W
ing events, the “Downtown Gives Back Holiday Drive” gives business
owners and their customers the opportunity to join forces and re-
sources in order to support the community.

Thank You To Our Media Partners

On Saturday, December 5th, the following businesses are partici-

pating in the “Downtown Gives Back Charity Drive” by supporting an
organization or cause of their choice in a variety of generous ways:

All Cats & Dogs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Main Street

Partner Charity: Butte Humane Society 10% of sales will be donated to help meet the needs of our local
animal shelter.

Bird In Hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320 Broadway

Partner Charity: Chico Toy Museum A dollar from every yo-yo sold will help to support the world’s larg-
est display of yo-yo’s and contest history.

Birkenstock. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 Broadway

Partner Charity: Soles for Souls Customers bring in gently used or new shoes that are distributed to
people in need or victims in disaster areas.

Boardmart. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222 Main Street

Partner Charity: Sunshine Kids Club A silent auction for skateboards painted by a local artist will be held.
The top bidder takes home the art and all proceeds benefit the Sunshine Kids Club.
18
Chico Magic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Broadway
Partner Charity: Susan G. Komen Cancer Foundation $1 from the sale of any movie memorabilia or Frog
item purchased during Christmas Preview will be donated to the Foundation.

Country Squyres Antiques. . . . . . . . . . . . . . . . . . . . . . . . . 164 E. 3rd Street

Partner Charities: American Cancer Society, Torres Shelter and the Boys & Girls Club

Creekside Cellars. . . . . . . . . . . . . . . . . . . . . . . . . . . 250 Vallombrosa #500

Partner Charity: Gateway Natural Science Museum An annual fundraiser event is hosted to benefit Chico’s
new science museum.

Diamond W Western Wear. . . . . . . . . . . . . . . . . . . . . . . . 181 E. 2nd Street

Partner Charity: Western Miracles Foundation A portion of all sales will be donated to the Western
Miracles Foundation, a non-profit organization granting wishes to children facing adversities. In addi-
tion, Diamond W will match donations made by customers to this charity.

The Fashion Lounge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212 Main Street

Partner Charity: The Salvation Army Feeling the pinch of the economy, The Salvation Army is short on
supplies this year. The Fashion Lounge will donate 10% of proceeds from sales on the following days to
help: Monday, Nov. 23rd; Monday, Nov. 30th; and Monday, Dec. 7th

Fox 20 / My TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Main Street

Partner Charity: Toys for Tots Create a custom TV Christmas Greeting to air on My TV and Fox20.com for
the Holidays! It’s just $10, or the donation of an unwrapped gift valued at $10 or more. Come into the
station on Dec. 5th from 10am-2pm to film your spot. 100% of proceeds go to Toys for Tots!

Klint Kettell Interiors. . . . . . . . . . . . . . . . . . . . . . . . . . 220 Broadway, #326

Partner Charity: The Torres Shelter A three-house design consultation was provided for the organization’s silent
auction, and a beautiful tree, all decked out for Christmas, was created for their Christmas Tree Auction.

M Creations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 E. 3rd Street

Partner Charity: Sunshine Kids Club A donation of 10% of sales on December 5th will be made to Sun-
shine Kids Club in Chico.

Mundy & Company Fine Jewelers. . . . . . . . . . . . . . . . . . . 152 E. 2nd Street

Partner Charity: Catalyst 10% of sales on December 5th will be donated to Catalyst to help prevent and
reduce the incidence of domestic violence in Butte County.

Nantucket Home. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 603 Broadway

Partner Charity: Butte Humane Society Calling all dogs, cats, birds and even donkeys! Pet Photos with
Santa, a fundraiser for the Butte Humane Society, will be available Saturday Nov. 28th and Dec. 5th, 12th
& 19th from 10 to 2; and Sunday Nov. 29th and Dec. 6th, 13th & 20th from 12 to 2.
 19

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20
North Rim Adventure Sports. . . . . . . . . . . . . . . . . . . . . . . 178 E. 2nd Street
Partner Charity: North Rim Adventure Sports is pleased to contribute to several local non-profits during
the holidays.

Not Quite Hollywood. . . . . . . . . . . . . . . . . . . . . . . 120 W. 2nd Street, Ste. 5

Partner Charity: United Way of Chico Have a little holiday fun and contribute to a worthy cause at the same
time! Through the end of December, bring in any holiday-themed prop or costume item, include the item in
any photo package, and a portion of the proceeds will be contributed to the United Way of Chico.

Old Town Rootbeer Co.. . . . . . . . . . . . . . . . . . . . . . . . . . 216 W. 2nd Street

Partner Charity: Angel Tree Angel tree children will receive Christmas gifts, and be invited to a special
Old Town Rootbeer lunch or dinner in Downtown Chico.

The Phoenix Building Gift Shop . . . . . . . . . . . . . . . . . . . . . . 300 Broadway

Partner Charity: Look for our unique raffle and silent auction items at many Chico non-profit events this
holiday season.

Powell’s Sweet Shoppe. . . . . . . . . . . . . . . . . . . . . . . . . . . 121 W. 3rd Street

Partner Charity: The American Cancer Society Powell’s will be donating a percentage of Christmas Pre-
view sales to The American Cancer Society. Come down and get a head start on your Christmas shopping
and support a great cause!

Savannah James. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236 Broadway

Partner Charity: Big Brothers & Big Sisters Savannah James will donate 10% of all sales on Dec. 5th and
6th to Big Brothers & Big Sisters.

Starbucks Coffee Company. . . . . . . . . . . . . . . . . . . . . . . . . . 246 Broadway

Partner Charity: Global Fund On December 1st, World AIDS day, Starbucks will donate 5¢ of every hand-
crafted drink to the Global Fund in their fight against AIDS.

Upper Crust Bakery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Main Street

Partner Charity: Sunshine Kids Club 50% of proceeds from the sales of sweet & festive Holiday Cupcakes
on Saturday, December 5th will go to the Sunshine Kids Club.

Ziva Yoga Essentials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231 Main Street

Partner Charity: Chico Small Dog Rescue 10% of all sales on Saturday, December 5th will be given to the
organization.

Zucchini & Vine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 Main Street

Partner Charity: The Jesus Center $5 from every purchase of Zucchini & Vine Christmas Olive Oil will be
donated to the Jesus Center. “If you can’t feed a hundred people, then just feed one.” - Mother Teresa
 21

121 West 3rd Street

Downtown Chico
(530) 332-9866
www.powellsss.com

627 Broadway
(530) 345-1362

We designed this
guide for you.

(530) 899-8880
www.learningchange.com
22
Find out
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Photography Studio
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120 W. 2nd Street, #5

(530) 343-NQH1
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 23

Dear Santa,
Downtown Chico has everything on
my list! I’ve been extra good, so
please bring me…