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ARYA SCHOOL OF MANAGEMENT AND IT PATRAPADA,

BHUBANESWAR


A dissertation on the emerging trends in smartphone industry and its impact on students
Submitted for Partial fulfillment of the Batchelor of business administration(BBA)
under UTKAL UNIVERSITY, Odisha
SESSION: 2012 14
Submitted By:
DIPAK MISHRA
ROLL NO.
Under The Guidance Of
Internal Guide External Guide
MR. SUSANTA KUMAR SATAPATHY MR.BIPIN
DUTTA
FACULTY IN FINANCE, ASMIT ASST.
MANAGER, BhSE

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UTKAL UNIVERSITY, VANIVIHAR, BHUBANESWAR, ODISHA

declaration

I Dipak Mishra, a student of BBA perusing studies at Arya School of Management and
Information Technology, Bhubaneswar, do hereby declare that the Dissertation report
titled A dissertation on the emerging trends in smartphone industry and its impact on students
done by me towards the partial fulfillment of the degree is the original
work done by me and it has not been submitted elsewhere for award of any diploma and degree
to any other university or Institution.



Place: Bhubaneswar Dipak Mishra
Date: Roll no.

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Arya School of Management& IT
Patrapada, Bhubaneswar



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ACKNOWLEDGMENT
I sincerely and religiously devote this folio to all the gem of persons who have openly or
silently left an ineradicable mark on this project so that they may be brought into
consideration and given their share of credit, which they genuinely and outstandingly
deserve.
This expedition of project encountered many trials, troubles and tortures along
the way. I am essentially indebted to my internal guide Mr. Mr. Sandhyadarshan Dash
and our course coordinator Mr. Bijaya Kumar Sahoo for this sweating learning experience.
They overlooked my faults and follies, constantly inspired and mentored via the proficient
direction. It was a privilege to work under their sincere guidance.
I express my thanks to Dr. Manmath Kumar Nayak, Director, Arya School of
Management and Information Technology for his considerate support whenever and
wherever needed. I e x pr e s s my i nd e bt e dne s s t o t he ma na ge me nt of Ar ya
Sc hool of ma na ge me nt a nd I nf or ma t i o n Te c hnol og y, for inspiring us to grab
and utilize this opportunity.
With profound sense of gratitude, I would like to truthfully thank a recognizable
number of individuals whom I have not mentioned here, but who have visibly or invisibly
facilitated in transforming this research into a success saga.
Above all, I would like to conscientiously thank the Omnipotent, Omnipresent
and Omniscient God for His priceless blessings!



Place: Bhubaneswar Dipak mishra
Date: Roll no.
Arya School of Management & IT
Patrapada, Bhubaneswar

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CONTENTS

CHAPTER = 1 page no.
1. Project Introduction----------------------------------------------------------- 6-7
2. Objective of the study -------------------------------------------------------- 8
3. Scope of the study ------------------------------------------------------------- 9
4. Research methodology ------------------------------------------------------- 10
5. Limitations of the study ------------------------------------------------------ 12
Chapter = 2
1. Review of literature ----------------------------------------------------------- 19-60
CHAPTER = 4
1. Data analysis and interpretation-------------------------------------------- 62-121
CHAPTER = 5
1. Finding----------------------------------------------------------------------------- 123
2. Suggestion------------------------------------------------------------------------- 123
3. Conclusion------------------------------------------------------------------------ 124-125
CHAPTER 6
1. Bibliography----------------------------------------------------------------------- 127
2. Reference--------------------------------------------------------------------------- 128


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Chapter - 1








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INTRODUCTION
Smartphone sales in India increased by 166.8% making it the worlds fastest growing
smartphone market in the last quarter of 2013, according to Gartner. It also revealed that
worldwide, smartphones sales now account for 53.6% of overall mobile phone sales in 2013,
exceeding annual sales of feature phones for the first time. Smart phones sales grew by more
than 50% in Latin America, the Middle East and Africa, Asia-Pacific and Eastern Europe in the
fourth quarter of 2013. China also contributed significantly to worldwide smartphone sales as
sales grew 86.3% in 2013. Smartphone sales in western markets reduced in Q4 due to weaker
demand. A total of 967.78 million smartphones were sold in 2013, up 42.3% YoY from 680.11
million smartphone sales in 2012. Samsung continues to be the biggest player with 31%
marketshare by selling 299.79 million devices, up from 205.77 million in 2012. However, if you
look at Q4 alone, Samsungs marketshare was slightly lower at 29.5%, down from 31.1% YoY
and 32.1% in Q3. The fall in sale of Samsung devices has been attributed to reduced demand in
western markets. Apple has lost marketshare and its sales have increased only marginally despite
the launch of iPhone 5s and iPhone 5c in 2013. Its marketshare is down to 15.6% after selling
150.76 million devices as opposed to a marketshare of 19.1% after selling 130.13 million devices
in 2012. Huawei and LG both have 4.8% marketshare, but the Chinese company sold 46.61
million smartphones in 2013, while LG sold 46.43 million devices. LG had a marketshare of
3.8% and sold 25.81 million devices last year. Huaweis sales increased by 85.3% in Q4 due to
strong sales in the Middle East and Africa, Asia/Pacific, Latin America and Europe. Lenovo,
which bought Motorola from Google in January this year, had a marketshare of 4.5% and sold
43.9 million devices, up from 3.2% marketshare and 21.7 million sales in 2012. Lenovo saw
smartphone sales in 2013 increase by 102.3% and by 63.1% in the Q4. Motorola acquisition will
give Lenovo an opportunity to expand within the Americas. Gartner reports that sales of high-
end devices will be low, while low and mid-range device sales will increase in developing
markets. An increasing number of manufacturers will also realign their portfolios to focus on the
low-cost smartphone sector. This will lead to a decline in average selling price and a slowdown
in revenue growth. So what are going to be reflected as turning points for the brands producing
smartphones? Who are going to be the trend setters and how the market would be reacting??????

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OBJECTIVES OF THE STUDY
1. To study the Smartphone market in India and its segmentations.
2. To identify the major Smartphone those drew attention for last year
3. To identify the distinctive features which create trends of the highly changing
market?
4. To study the market response to trend setting features
5. To study customers requirement and suggestions regarding features of
smartphones.

SCOPE OF THE STUDY
1. The study is based on the Smartphone market. The study is linked with
various other markets such as tablets, PCs, laptops
2. The study relates to the technological environment and innovative
technologies those are updated day by day.
3. The study relates to various software those are used in Smartphones as
application software such as watts app, wechatt..
4. The study relates to socio economic factors which affect the demand of a
product in the market, by creating purchasing power as well purchasing
motives.










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Research methodology

This study of emerging trends in smartphone market in india is an exploratory study which
assumes the followings
The market is a potential market with capable buyers and stable sellers
The market is segmented into low end device market, mid range smartphone market and
flagship phones market
The customers are segmented in the same class with 20% bias

Data collection
The study depends totally on primery data which is collected from a small sample of a large
population. Primary data is the data which is collected from the respondents directly hence the
data is collected fresh. The data collected by questionire method

Method of data analysis
The data collected by questionire method is analysed through the PIE chart analysis.















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LIMITATIONS OF THE STUDY
Limitation of the study
The consrents of the studies include the less time to study the market, the biased
customers(by brand loyalty, by economic power, by status quo) response




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CHAPTER 2







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LITERATURE REVIEW
The Evolution Of Smartphones
Imagine a world without Smartphones. Some years back the only main functions of phones were to call
and to send messages. These days, majority of people have owned these wonderful mini computers. I call
them mini computers for they are capable of performing many tasks and running heavy applications just
like a computer. For example their comfortable QWERTY typing Keyboard, internet access, operating
system, high resolution camera, Bluetooth, installable software and programs make this phone system just
amazing.
The first mobile phone was invented by Martin Cooper in 1973. This was a huge device and if well used,
was able to convey correct information. This phone was then replaced by the Bells Zack Morris
Motorola Dynatac 8000x invention in 1983.

IBM Simon
The phone was manufactured by Ball South and IBM in 1993. This phone was not just an ordinary phone
in those days as it came with some smart features that were absent in phones that people used. The
features included notepad, calendar, email and world clock, onscreen Qwerty Keyboard, touch screen and
a memory card.
Nokia Communicator and Ericsson R380
This was in between 2000 and 2001 whereby there was invention of Ericsson R380 as the first
Smartphone. This phone never had QWERTY keyboard like todays Smartphones but had a sensitive 3.5
inch touch screen. Nokia communicator was manufactured in 1996 as the first Nokia Smartphone of those
days. This phone never supported coloured screen. This aided the invention of Nokia 9120 which used
Symbian Operating System.


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Sony Ericsson P800
Sony Ericsson P800, which had a removable flip and a Video Graphics Arrays touch screen, was realized
by Sony Company in 2002. It was the first phone with a built in camera released by Sony.
BlackBerry Phones
This Smartphone was invented in 2004. It had a large sensitive touch screen, a wheel to operate it with a
thumb and a Qwerty Keyboard. Bluetooth program for transferring files and speakers were not supported.
Apple iPhone
Apple IPhone was introduced in 2007 and was the first phone to support multiple touch display. It had a
3.5 inch of screen and a high resolution. This phone was able to support a lot of operations such as
Google maps, Wi-Fi, Bluetooth, radio, 2megapixel camera and iTunes. This was the last era of those
Smartphone that never used android operating system as it was introduced in 2008.
Motorola Droid
Introduced in 2009 as one of the best Smartphones of that time, it was one of the few phones that were
running android operating system. Had a 5 megapixel autofocus camera with dual LED flash, QWERTY
keyboard, micro USD port and a 550 Megahertz of processing speed.
Emerging trends in Smartphone
Industry for 2014
India being the third largest smartphone market in the world is rapidly surging towards its thrust in
becoming the numero uno smartphone market of the world. With an impressive growth aspect of over
129% accrued over the last year, the Indian smartphone market is positive on its path of capturing the
biggest market reach in times to come.

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Accentuating this growth of the smartphone sector is the highly dynamic yet untapped smartphone
communication market which is inherently the catalyst of this surge. With the major chunk of todays
customer base being the young consumer, the reach and impact of communication is humongous on this
smartphone growth. Riding on communication oriented apps, the Indian smartphone market is now
reaching out to the interiors of the country and tapping consumers like never before.
Creating a successful path for the development of a new app ecosystem in India, the aggressive
smartphone growth has ensured the development of an enriched user experience, which based on
communicative vistas, will augur the future growth of the sector.
Some of the new trends in the smartphone communication ecosphere, which will help enhance the reach
of smartphone communication in the country, are:
The onset of low-cost smartphone devices laden with dual core processors and multi GB RAM by varied
smartphone vendors will lead to greater data consumption and a growth in communication over smart
devices.
Innovation and localization will become very big in the app ecosystem which will push the growth of
smart devices in India. The industry understands that text input technology and the regional language
content will be the next big thing for the app industry, and thus going forward, localization of applications
and device UI will drive the user experience for the Indian smartphone OEMs. This foray into regional
content development will allow app developers in penetrating markets beyond the metros and will help
tapping the Class A and B cities/towns.
The Indian Smartphones Market experienced a great revolution in 2013 in terms of growth of screen
resolution. Trends point that the future of smartphone screens will be more exciting in 2014 with bigger
screens and deeper resolutions becoming the focus area. In 2014, smartphones will move towards 5 to 6
inch screen size resolutions upwards of 400 ppi, wherein tablets will eventually move towards 7 to 8 inch
size, thus enhancing smartphone communication. The thin margin differentiating a smartphone and tablet
will disappear and phablets will replace tablets by the end of 2014.
Low end smartphone vendors will offer 2K or 1080p displays in their affordable devices and thus hot up
the price war. This innovation will act as one of the key differentiating factors for smartphone players as
consumers will become smarter and will lean towards better display options to support the communicative
apps and content which will be largely available on their devices.

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In 2014, mobile devices will become the primary computing devices for many end users. This new trend
will ensure the rapid growth of Phablets in the Indian mobile market. In 2014, smartphone users will seek
full-functionality and access to major applications and data from their mobile devices and tablets. This
empowerment of user to access the complete communication suite will truly leverage the power of this
new computing device the phablet, in 2014.
Enhanced imaging capabilities of mobile devices will be a very important factor in 2014. The camera
resolution, OIS and low-light imaging wars will surge in 2014 and the competition to differentiate
amongst them will continue with imaging being the key differentiator amongst them. The actual
differentiation will come in the form of software behind the optics, which will be the defining factor for
2014.
Another emergent trend for 2014 will be the Indian smartphone players basking on their success in the
Indian market will look at expanding their consumer base into other emerging markets like Africa, Middle
East, SE Asia and CIS countries. These players will emphasize more on UX and app ecosystem coupled
with price dynamics rather than just concentrating on features to gain access to emerging markets, which
will set the tone of competition in 2014.
Although the trend of global players experimentation with wearable devices and accessories will
increase, but consumer acceptance will take some more time and they would still remain apprehensive
about embracing the new form factors and usability aspects around wearable gadgets.
Enterprise mobility will see lot of action in the near term especially in 2014. In the coming year, many of
enterprises will invest in the mobile strategies and look at revamping their mobile device management
capabilities and security.
Lastly, smartphone vendors which try new things, push boundaries, and break molds will be the ones that
succeed in the long run in the Indian and global market.
BASIC FEATURES OF SMARTPHONES
Display
A large, sharp screen makes all the difference when watching movies or surfing the web but the best displays
can be expensive. And big screens can quickly drain your phone's battery.

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Screen size
As people have begun to watch videos and surf the net on their smartphones, manufacturers have responded by
producing phones with bigger and bigger screens. In fact the line between tablets and phones has blurred with
the launch of models such as the Samsung Galaxy Note II with its 5.5-inch display (measured diagonally from
corner to corner).
However these large displays come at a cost models tend to be more expensive and can be hard to fit into
your pocket. Illuminating such large areas is very power hungry so battery life can be short.
Resolution
The resolution is the number of pixels on the screen (listed horizontally and vertically).

Screens with more pixels per inch should produce more detailed images and text
On screens with high resolutions, each pixel is extremely small and so images are much sharper when there
are fewer pixels each one has to be much bigger and so pictures are less detailed. When buying a new phone
look for a resolution of at least 480x800.
PPI
PPI (pixels per inch) is used to measure the number of pixels found within a square inch on a display. This
takes into account both the resolution and screen size, helping to give a better idea of how sharp and clear a
screen will be.
The first iPhone featured a 3.5-inch display with a 320x480 resolution, meaning that it offered 165ppi. The
Retina display used on the iPhone 4S is the same size but has a resolution of 640x960 meaning that it offers
exactly double the pixel density (330ppi).

Memory
It's tempting to store hundreds of photos, songs and videos on your phone. But if you've only got a small
memory then this can quickly fill up and it may cause programs to stop working properly and your phone to
run very slowly. If that happens you'll need to clear space or boost your capacity, either by using a card slot or
online storage.
Internal memory
All mobile phones have a memory which allows you to save information. Cheaper models will usually only
have a small memory, but this is usually sufficient for limited functions such as storing contact details and text
messages.
However if you plan to store lots of music, photos and apps then you'll need a larger memory (as a guide, an
8GB memory will be able to store around 2000 songs).


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A card slot lets you boost the phones internal memory. And because you can remove the card it makes it easy
to share photos and music
Memory card slot
Not all phones have card slots (famously iPhones dont) but theyre very useful as they let you boost your
phones memory. MicroSD cards are pretty cheap, you can buy a 32GB one for around 25, but you should
check what size your phone is compatible with before you buy.
Cloud storage
Some premium smartphones include free online storage (also called cloud storage) through services such as
Dropbox. Not only does this boost the your available storage space but it means that your photos and videos
won't be lost if your phone is broken or stolen. And because your files are stored online it's easy to share them
with your friends and family.

Hardware
To keep a smartphone running smoothly you'll need one with a long lasting battery and powerful processor -
without these you'll find it very frustrating to use.
Battery
Because smartphones have large screens and can perform lots of power hungry tasks, their batteries often last
for less than 24 hours. Some heavy phone users even carry spare batteries but many newer phones have sealed
backs meaning you cant swap in a new battery if it runs out of power.
Manufacturers have introduced larger and larger capacity batteries (the 3100mAh battery in the Samsung
Galaxy Note II has twice the capacity of those found in most phones) but short battery life remains a common
complaint. Thats why we dont publish any mobile phone review without fully testing the battery life on calls
and when surfing the web.

The iPhone 5's A6 processor is twice as fast and has twice the graphics power of its predecessor
Processor
The phone's processor is effectively the phone's brain, telling it what to do and how to do it. Its performance is
measured according to the number of tasks it can complete per second, known as a cycle' - a 1GHz processor
can process one billion cycles per second.
Typically a processor with a higher speed will perform better and will give a faster, smoother performance -
though memory cache and RAM do also have an effect. When buying a new smartphone look for one with at
least a 1GHz processor - anything slower and you're likely to see some lag, especially if you're running lots of
programs at the same time.
In the last couple of years phone manufacturers have introduced dual core processors. Having two chips means
the phone is better at multi-tasking as one can handle background tasks while another can work on your active

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task. The extra power also means faster interfaces and enables new functionality such HD video recording,
plus because each core works less hard to accomplish a task, the phone should use less battery power.
We've now started to see phones that run on quad core processors. In theory quad-core chips promise even
faster performance and better battery life but we're yet to be convinced that they're really necessary as
currently there are few applications that can make use of this extra power - though that will change in the
future.

Software
Phones aren't like computers so you can't install a different operating system (OS) if you don't like the one that
came preloaded. It's therefore crucial to decide what you want before you buy your new handset.
Operating system
A phones operating system is the software that makes things work. There are four main smartphone operating
systems: Apple iOS, Google Android, Windows Phone and BlackBerry OS. Your choice will affect the way
your phone looks and feels and what it can do.
App stores
Smartphones can download software applications or apps that add new features to the phone. Apps come in all
shapes and sizes there are game apps, news apps, food apps, business apps many of which are free.
Each operating system has its own app store where you can browse whats on offer, read user reviews and then
download your chosen app.
Maps
All smartphones come with their own mapping service and GPS receiver. This can help you plot routes and
many will even provide turn by turn voice navigation, just like youd get from a dedicated sat nav.

Entertainment
Smartphones mean that you no longer need to carry round separate cameras, music players and laptops.
However their performance can vary dramatically - read reviews of our Best Buy mobile phones to discover
the models we recommend.
Camera
The typical mobile phone camera resolution is now over 3Mp (megapixels). This is still short of the standard
mid-range digital cameras but resolutions are rising. Most mobiles can also record video though again the
quality varies dramatically. Premium models, such as the iPhone 5, can even record in 1080p Full HD.

A front facing camera enables you to makes video calls using services such as Skype or Apple's Facetime

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Front facing camera
A secondary camera on the front of the phone lets you make video calls and is also useful for capturing self-
portraits. The resolution and quality of the front-facing camera is usually inferior to the rear, main camera.
Multi media player
All but the cheapest phones include music players that allow you to play digitally stored music tracks (youll
need a reasonable memory in order to save a decent size collection). Most phones will come with a supplied
set of headphones but these are usually inferior to good quality separate sets. If you want to use your own pair,
look for models with a 3.5mm socket so you can plug it in. For help choosing a new set read our
latest headphone reviews.
Built-in video players let you watch pre-recorded movies or stream videos from the web. However to really
enjoy these youll need a smartphone with a large, high resolution screen.
Web browser
Smartphones have their own web browsers that let you access the internet on the go. These work in the same
way as the web browser on your computer, so you can set favourites and often have multiple pages open at the
same time.
Surfing the net on your phone can be expensive (especially data hungry activities such as streaming videos) so
if you plan to spend a lot of time online then its a good idea to choose a phone contract that includes a
generous data allowance.

Connectivity
Even the most basic 10 phone lets you keep in touch with your friends. But spend a little more and you can
make phone calls around the world, surf the net at superfast speeds and even stream movies around your
house.
Frequency bands
Whether the phone is dual, tri or quad band, and hence which frequencies it works on. All phones sold in the
UK will be at least dual-band and so can be used throughout Europe and many other countries (though you
usually need to arrange this with your provider). A tri-band phone will work in most of North and South
America although some areas may need a quad-band device.
3G
If you plan to surf the web on your phone then youll want a device that offers at least 3G connectivity. Older
or cheaper phones can go online via 2G (alternatively called GSM) but this can be painfully slow.
Most smartphones can now go online using an enhanced version of 3G called HSDPA. This o offers speeds of
up to 14.4Mb/s - though networks tend to offer 3.6Mbps, which can download a song in 8.3 seconds


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4G superfast web access is currently only available thtough EE, though other networks plan to launch rival
services in 2013
4G
4G is a new mobile phone technology that offers download speeds that are up to five times faster than 3G.
Currently 4G is only available through special deals on the EE network but other networks will launch their
own versions of the service in mid-2013.
Wi-Fi
This enables compatible devices to connect wirelessly to the internet either through your home network or via
a Wi-Fi hotspot. This is usually much faster than connecting over a mobile network and wont use up any data
allowance you may have on your mobile contract.
Bluetooth
Bluetooth is a way of wirelessly connecting your phones to other Bluetooth-compatible devices. It uses a
short-range (1-10 metre) radio frequency, so the devices don't have to be in line of sight of each other and can
even be in other rooms. Bluetooth is mainly used for hands-free devices such as Bluetooth headsets and hands-
free kits, as well as transferring files from a phone to a PC or vice versa.
DLNA
DLNA (Digital Living Network Alliance) enables you to share music, photo, and video files across a wireless
connection. So for example, you could connect your smartphone to your home Wi-Fi network, and stream
movies stored on the phone to your big screen TV.
NFC
NFC lets you wirelessly transmit data over very short distances. Its a similar system to Bluetooth, though
NFC is much faster. Some smartphones come with NFC smart tags that can be used to change the phone's set
up. For example you could swipe the tag in your car to switch on Bluetooth, enable GPS and launch the satnav
app - much quicker and easier than having to manually change all the settings.
But its NFCs potential for making contactless payments that is causing most excitement and weve already
seen the first phones that you can swipe (like an Oyster card on the London Underground) to pay for items.





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SMARTPHONES MARKET SEGMENTATION AS PER THE MOBILE MAZE
Young urban consumers are the highest users of mobile services
Some 70% of those who are under 35 and live in an urban environment own smartphones,
compared with 54% of the remainder of the population. This young urban segment uses an
average of 5 mobile internet services, compared to just 3.6 among other consumer segments.
Within the urban population, 25- to 30-year-old postpaid smartphone users are the highest usage
group.
Prepaid 3G smartphone customers are a high-value segment
Operators should look for consistent value among the prepaid 3G smartphone user base. In
mature European markets, total mobile spend by prepaid 3G smartphone users is comparable to
that of postpaid customers. In China, prepaid 3G smartphone users actually spend more than
postpaid 3G smartphone users.
However, micro-segments vary in different markets, underlining the value of having operators
conduct segmental analytics at a local level.
36 to 45-year-olds have high potential
The 3645 age group has the highest average total monthly telecom spend in our global sample,
spending an average of US$52 per month US$4 more than the population as a whole.
Smartphone ownership in the 3645 age group is relatively high.
While service usage is not as high among them as in the younger age groups, a significant
proportion are keen to try services. This emphasizes the potential for operators to use
information and education to increase usage.
Factors influencing market segmentation for mobile services

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Mobile phone market segmentation as per Simmons india Ltd.

The five Mobile Users consumer segments include:
Mobirati: Mobirati represent the mobile generation. They grew up with cell phones and cannot
imagine life without them. Cell phone devices are a central part of their everyday lives.
Social Connectors: Communication is central in the lives of Social Connectors. Their cell phone
allows them to keep up-to-date with friends and social events. The cell phone device is the
bridge to their social world.
Mobile Professionals: Mobile Professionals are multiple feature users. Their cell phone helps
them keep up with their professional life in addition to their personal life. Members of this
segment are more likely to own a smart phone. Their cell phone has become their all-in-one
device for their communication and information needs.
Pragmatic Adopters: Cell phones came to life for Pragmatic Adopters in their adult years. They
are the ones who are still learning there are other things to do with your phone beyond just
saying Hello. Cell phones are more a part of their everyday life than before but still more
functional than entertaining to them.
Basic Planners: Basic Planners are not into cell phones or the world of technology. They use
their cell phone just for the basics. The cell phone is just another communication device for this
group.



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How ever the study assumes 3 segments of market that are
1. Low end device
2. Mid range phones
3. Flagship phones

NOKIA X - 75
Nokia's first foray into the world of Android, the Nokia X range (Nokia X, X+ and XL) was
announced at Mobile World Congress. "The Nokia X is built on Android open source software.
We have differentiated and added our own experience," Nokia head Stephen Elop said.
The Nokia X boasts a modest 1GHz Snapdragon S4 processor, with 4GB storage and 512MB of
RAM. The 4GB of storage isn't massive, but there's a microSD card slot for expanding that.
The battery is 1500mAh, which is enough for decent day to day use.
These Nokia's look sexy, with a unibody design that comes in a range of bright and personal
colours like green, red and yellow. You can also opt for black or white if your tastes are not that
vibrant. The Nokia X measures in at 115.5 x 63 x 10.4mm and weighs just 128g.
The price? Well the standard Nokia X will cost just 75 on release. That's a huge bargain from
Nokia, considering the quality of its devices.


ZTE BLADE V - SIM-FREE 100
A few months old now, the Blade V from ZTE still packs a reasonable punch for the sub-100
smartphone market. It doesn't look like anything special though, with a rather plain fascia, but
the brushed aluminum effect on the back perks it up slightly.
With a 4-inch screen, the viewing real estate about meets the price range, but the resolution
leaves a little to be desired - 480 x 800. The 1.2GHz Qualcomm Snapdragon CPU and 1GB

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RAM coupling makes for decent budget performance, however, there has been some reports of it
lagging on occasion.
Only 4GB or memory is available, like the Nokia X, but a microSD card slot is on offer so
expansion is an option.
The 5MP camera on the back has an LED flash and there is a so-so photo editor, but it doesn't
produce the highest level of detail. It's worth bearing in mind that for this price range, cameras
aren't going to be top-quality.
SIM free Blade Vs can be found for around 100-130 online.


BLACKBERRY 9720 - 130
It's not special, it's not flashy, it's a little dated, and it doesn't even run on BlackBerry's latest OS,
but rather BlackBerry 7. So why would you buy this phone? Well, it's one of the cheapest ways
of getting hold of a QWERTY keyboard, and is a brilliant first time smartphone from those users
migrating over from older mobile devices or even if this is their first mobile phone.
It's got a 2.8-inch touchscreen, sporting 480 x 260 pixels, and of course the all-important
physical keyboard that has its very own niche, enthusiastic, and loyal market. At 120g, it's a solid
phone that feels good for one handed use at 114 x 66 x 12 mm.
There's only an 806MHz processor inside, coupled with 512MB of RAM. The 5MP camera is
not too shoddy, but the price is obviously where it's at for this phone. For around 130, this can
be had PAYG, and the price will be worth it for BlackBerry fans looking to upgrade on a budget.
There's even a white model!

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SAMSUNG GALAXY CORE ADVANCE - TBC, SUB 200
The Core Advance, due to be launched in June, will feature a 4.7-inch screen, 8GB of storage, a
1.2GHz dual-core processor and a 5MP camera.
It is expected to cost around 150, and is an improved version of last year's Galaxy Core.
The Galaxy Core Advance weighs 145g, the original Core is 124g, and has a 2,000 mAh battery.
The Advance will run on Android 4.2 Jelly Bean, and probably won't ever get 4.4 KitKat.
There's no 4G unfortunately, but Wi-Fi, BLuethooth and GPS are of course still all on offer here.



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MOTO G - 135
The Moto G has got to be the king of all budget smartphones on offer at the moment. For 135,
you're getting Androiud Kit Kat, 8GB or 16GB (159) storage options, and features like water
repellency and a mid-range attractive design.
In some aspects, the Moto G just wipes the floor with its competitors. A 4.5-inch, 1280 x 720
display sporting 329ppi pixel density boosts the Moto G's display quality up there in the mid to
premium-range market, but unfortunately the 5MP camera lets the phone down slightly.
The 1GB of RAM handles most of the apps and the fluidity of Android KitKat well enough,
which is a nice surprise and the hungry Google Apps normally slows budget devices right down.
All in all, this is one of the best budget smartphones out there today, and a sterling come back for
Motorola after being acquired by Google.

28



SONY XPERIA M - 150
Sony's answer to the Moto G, the Xperia M is the baby sibling of Sony's new Xperia Z1 and
Xperia Z and only costs around 150. Gone is the glass and premium feel of the premium-
counterparts though, the plastic's back like most other budget smartphones.
The Xperia M has a 4-inch screen at a resolution of 854 x 480 and could be seen to equal the
two-year-old Samsung Galaxy S2, but the screen falls far behind the quality seen on the Moto G.
The 1GHz dual-core processor and 1GB RAM offer similar performance to other budget
smartphones. The only feature that reall seems to be going for the Xperia is the price, it's the
lowest of all Xperia models, but you can definitely go elsewhere for better deals unless you are a
Sony loyalist.



29


A good-quality screen Entry-level smartphones tend to have small screens typically around
3 to 4 inches with much lower resolutions than you find on more expensive models. A 320x480
screen resolution is common but wont be brilliant for looking at photos, watching movies or
playing games. Instead look for models that offer a more respectable 480x800.
A powerful processor Cheaper smartphones tend to have weak processors (1GHz single-core
versions are common). These can make the phone sluggish, especially if youre running several
programs at the same time. Look for a phone with a dual-core processor to keep everything
running smoothly.
Minimum 5Mp camera with flash A 5Mp camera is a good benchmark to aim for, and a LED
flash is essential. While this wont deliver the impressive picture quality offered by the cameras
on more expensive smartphones, its perfectly fine for quick snaps or shots of friends and family.
HD video camera Look for models which can shoot 720p HD video, rather than the more
commonly supported VGA resolution, as picture quality will usually be far superior. Cheap
smartphones typically lack front-facing cameras, so if you want to make video calls be sure to
opt for a model that includes one.

Mid range
2. Sony Xperia T2 Ultra Dual: Sony Xperia T2 Ultra Dual is the another handset in the list On
specification front, the handset features 6-inch HD Triluminos display with resolution of
720x1280 pixels. The new Sony Xperia T2 Ultra Dual runs on Android 4.3 Jelly Bean and is
powered by a quad-core 1.4GHz Snapdragon 400 (MSM8928) processor with 1GB of RAM.



The phone comes with 8GB of inbuilt storage expandable up to 32GB via microSD card. It
sports a 13-megapixel primary camera and 1.1 megapixel front camera with Exmor RS sensor.


30

The handset packed with 3000mAh battery along with stamina mode feature which can give
impressive battery back up to users.Like Sonys other flagships handsets, the new smartphone is
also available in three colours Purple, White and Black.

3. Samsung Galaxy S3 slim: Under the name of its 2012 flagship device Samsung Galaxy S3 ,
the company has launched the Samsung Galaxy S3 Slim in Brazil. According to a Brazilian
website the features of the smartphone are different from its former flagship. On specification
front, the new Galaxy S3 Slim handset comes with 8GB in-built storage that can be expanded via
microSD card (up to 32GB).



The smartphone runs on Android 4.2 Jelly Bean and features 4.5-inch TFT display with a (qHD)
540x960 pixel resolution. The handset is powered by 1.2GHz quad-core processor (unspecified
chipset) along with 1 GB RAM. The handset sports 5 Megapixel primary camera with LED flash
and there is a 0.3 megapixel front-facing camera.

The phone is packed with 2100mAh battery which promises good battey back-up.It also
supports a micro-SIM card, instead of the regular SIM size. On connectivity front, the new
Samsung S3 supports Bluetooth, Wi-Fi, Micro-USB, AGPS and 3G options.
4. Moto X: Motorolas flagship smartphone Moto X is available in India through e-commerce
portal Flipkart at Rs 23,999.Flipkart. The 32GB variant of the Moto X has not been planned for
the country and the e-commerce website will only be selling the 16GB model in India.


31



The Moto X, runs on Android, has a 4.7-inch display, 10-MP rear camera & has a 2-MP front
camera. It has dual-core processor with a 2GB RAM. It weighs 130g and comes with 16GB of
internal storage. The smartphone has also been listed on www.pricedekho.com

Flagship phones
Here are the five most-anticipated smartphones of 2014:
1. Samsung Galaxy S5: The South Korean giant's new flagship smartphone was unveiled on 24 February, and is set for release
across 150 countries on 11 April. It sports a 5.1-inch Super AMOLED display with full HD (1920x1080p) resolution, having
pixel density of 440 plus ppi (pixels per inch), powered by 2.5GHz Qualcomm Snapdragon 801 series quad-core CPU and runs
on Android v4.4.2 KitKat OS. The device also comes with 16MP camera with HDR, 2800 mAh battery and boasts features
like water-proof and dust-resistant body, fingerprint-based biometric technology, Kids mode, Private mode, Download
booster and S Health v3.0 among others.



32


2. Sony Xperia Z2: The device was announced at the Mobile World Congress in Barcelona (MWC 2014) this February and has
been released into the market. It sports a 5.2-inch full HD (1920x1080p) screen with TRILUMINOS, X-Reality for mobile
picture engine technology and Live Color LED' technology. Powered by 2.3GHz Qualcomm 801 series quad-core processor, the
Sony Xperia Z1 sequel runs on Android v4.4.2 KitKat OS and has features like water-proof and dust-resistant body, Wi-Fi,
Bluetooth v4.0, MHL, A-GPS, USB v2.0, microSD card slot, 3D and motion gaming and 3D surround sound. It comes with a
20.7- megapixel camera and 3200 mAh battery.

3. HTC One (M8): The flagship smarphone was unveiled at an event on 25 March and is scheduled for release in over 100
countries in April. It sports a 5.0-inch Super LCD 3 full HD (1920x1080p) screen with Corning Gorilla Glass 3 protection,
powered Qualcomm Snapdragon 801 series quad-core processor with 2.3GHz CPU speed and runs on Android v4.4.2 KitKat OS
with HTC Sense v6.0 UI. The device also comes with 4.0-UltraPixel dual-camera with 2592x1944p image resolution and 2600
mAh battery.

4. iPhone 6: Apple Inc. has not officially announced the release date of its new flagship smartphone but conflicting reports have
emerged, with some claiming that it would be unveiled at the upcoming WWDC event in June, while others say it would see the

33

light of the day only in September. The device is expected to sport a 5.5 inch display with a 22721280 (510ppi), powered by the
A8 chip (64-bit) and run on iOS 7.2, according to South Korean brokerage KDB Daewoo Securities. It may also feature a
scratch-free sapphire crystal glass screen.



5. Nexus 6: Google's flagship smartphone is expected to be released this year, though nothing has been finalized yet. It has been
reported that the device would be unveiled after Google's I/O Developers Conference on 24 June or early July but several reports
claimed that the unveiling event would happen only by the end of the year. The device is expected to sport a 5.2-inch full HD and
curved LCD display, protected by Corning Gorilla Glass with a 13MP camera (main) and a 5MP front camera. It may be
powered by a 64-bit version of its Snapdragon 800-series chipset with 3GB RAM and run on Android OS (4.5), dubbed as
Lollypop. It may also come in three storage variants - 32GB/64GB/128GB - and have connectivity such as Bluetooth, NFC,
Micro-USB, Wi-Fi and 4G.






34




CHAPTER 5
Data analysis and interpretation













35

1which one is better to be used as a student?

A) Ipad 4
B)Tablets 13
C)Smart Phones 56
D)Feature Phone 20
E) Others 7







2which brand of smart phone is preferable for
you?


A) NOKIA 17 B)SAMSUNG 37
C) LG 5 D) SONY 19
E) APPLE 2 F)MICROMAX 15
F) HUWEI 1 G) GIONEE 2
H) BLACKBERRY 0 I) OTHERS 2

4
13
56
20
7
A) IPAD
B)TABLETS
C)SMART PHONES
D)FEATURE PHONE
E) OTHERS

36



3 which opperating system is preferable for students

A) BLACKBERRY 2
B) APPLE I PHONE OS 5
C)MICROSOFT WINDOWS 22
D) ANDROID 61
E) OTHERS 6


2
5
22
61
6
A) BLACKBERRY
B) APPLE I PHONE OS
C)MICROSOFT WINDOWS
D) ANDROID
E) OTHERS
17
5
2
1
0
37
19
15
2
2
NOKIA
LG
APPLE
HUWEI
BLACKBERRY
SAMSUNG
SONY
MICROMAX
GIONEE
OTHERS

37

4which price range is most preferable by you?

A) BELLOW 5000 10
B) 5000-10000 35
C)10000-15000 39
D)15000-20000 12
E) 20000-25000 3
F) EBOVE 25000 1

5 which is the most important trend
in smartphone market?

A) LOOKS SPECS AND ATTRIBUTES 25
B) CONNECTIVITY AND DATA
TRANSFER 21
C) MEMORY STORAGE 18
D) TECHNICAL PROFICIENCY 6
E) GAMES AND ENTERTAINMENT 22
F) OTHERS 8
10
35
39
12
3
1
A) BELLOW 5000
B) 5000-10000
C)10000-15000
D)15000-20000
E) 20000-25000
F) EBOVE 25000

38


6 Display preference for your smartphone

A) 3.5 INCH & AVG 250 PPI 10
B) 4 INCH & AVG 250 PPI 51
C) 4.5 INCH AND 250 PPI 23
D) 5 INCH & 300 PPI 14
E) MORE THAN 5 INCH 2


25
21
18
6
22
8
A) LOOKS SPECS AND
ATTRIBUTES
B) CONNECTIVITY AND
DATA TRANSFER
C) MEMORY STORAGE
D) TECHNICAL
PROFICIENCY
E) GAMES AND
ENTERTAINMENT
F) OTHERS
10
51
23
14
2
A) 3.5 INCH & AVG 250
PPI
B) 4 INCH & AVG 250 PPI
C) 4.5 INCH AND 250 PPI
D) 5 INCH & 300 PPI
E) MORE THAN 5 INCH

39


7 what is preferable memory


A)512 MB RAM 16 GB EXPANDABLE 5
B) 512 RAM 32 GB EXPANDABLE 14
C) 1 GB RAM 32 GB EXPANDABLE 73
D) MORE THAN 1 GB RAM AND 32 GB
EXPANDABLE MEMORY 8




8preferable CPU configuration


A) SINGLE CORE 18
B) DUAL CORE 43
C) QUAD CORE 33
D) OCTA CORE 6

5
14
73
8
A)512 MB RAM 16 GB
EXPANDABLE
B) 512 RAM 32 GB
EXPANDABLE
C) 1 GB RAM 32 GB
EXPANDABLE
D) MORE THAN 1 GB RAM
AND 32 GB EXPANDABLE
MEMORY

40



9camera configuration

BELOW 2 MEGAPIXCEL 11
B) 2-5 MP 24
C) 5-8 MP 41
D)8-13 MP 17
E) ABOVE 13 MP 7

18
43
33
6
A) SINGLE CORE
B) DUAL CORE
C) QUAD CORE
D) OCTA CORE

41


10preferable data speed

A) LESS THAN HSDPA-7.2 MBPS,
HSUPA-5.2 MBPS 28
B) HSDPA-21 MBPS, HSUPA-5.2 MBPS 43
C) HSDPA- 42 MBPS, HSUPA-11.2 MBPS 29
D) MORE THAN THAT 0


11
24
41
17
7
BELOW 2 MEGAPIXCEL
B) 2-5 MP
C) 5-8 MP
D)8-13 MP
E) ABOVE 13 MP
28
43
29
0
A) LESS THAN HSDPA-7.2
MBPS, HSUPA-5.2 MBPS
B) HSDPA-21 MBPS,
HSUPA-5.2 MBPS
C) HSDPA- 42 MBPS,
HSUPA-11.2 MBPS
D) MORE THAN THAT

42


11Baterry capacity and life

A) 1200- 1500 MAH 10
B) 1500- 2000 MAH 38
C) 2000-2500 MAH 34
D) 2500-3000MAH 17
ABOVE 3000 MAH 1



43


13for what purpose you use your smartphone

A) VOICE CALL 2 B) VIDEO CALL 21
C) SMS AND EMAIL 1 D) SOCIAL NETWORKING 39
E) MULTIMIDEA AND GAMING 17 F) MUSIC AND VIDEO 9
G) DOWNLOAD 8 H) GPS 0
I) OTHERS 3


10
38
34
17
1
A) 1200- 1500 MAH
B) 1500- 2000 MAH
C) 2000-2500 MAH
D) 2500-3000MAH
ABOVE 3000 MAH

44









2
1
17
8
3
21
39
9
0
VOICE CALL
SMS AND EMAIL
MULTIMIDEA AND
GAMING
DOWNLOAD
OTHERS
VIDEO CALL
SOCIAL NETWORKING
MUSIC AND VIDEO
GPS

45

FINDING AND SUGGESTION
FINDINGS OF THE STUDY

1. It is observed from the analysis of the primary data that Technical analysis is of
great significance while investing in equities or commodities.
2. It provides right signal at right time in most of the cases. Use of various
indicators makes the analytical task a lot easier and thus helps greatly in
indecisive times. As observed during various major events like Election, Budget
etc one must be very cautious and should Technical indicators keeping in mind short term
perspective. Besides this, trend along with confirmation from volume activities and
Oscillators provide buying and selling signal especially from long
term perspective.
3. The share prices of a company are very sensitive and may change very rapidly (upward
or downward), but we follow a systematic study, it is possible to predict the share prices
to a certain extent.
4. The stocks move according to some patterns, we can predict the stock prices by
identifying such patterns
.
SUGGESTION
Technical analysis is helpful in more than 80% cases but still there is need to decide tradeoff
between profit and loss. So investment must be done prudently .Risk should be minimized while
uncertain period by hedging your investment or keeping away from market during volatile times
if we are not sure of which way the market will move. Generally when market becomes
range bound and we are not in position to find out which way the market will move, we
should liquidate our positions .We should always keep in mind whether we are investing for long
term or short term and accordingly we should analyze the situation. For short term, along
with trend we must also look for what the confirmatory indicator say. Along with Technical
analysis, one must keep track records of Fundamental analysis as it makes overall analysis more
precise.

46


CONCLUSION
1. Technical analysis is a method of evaluating securities by analyzing the statistics generated by
market activity. It is based on three assumptions: 1) the market discounts everything, 2) price
moves in trends and 3) history tends to repeat itself.
1. Technical traders take a short-term approach to analyzing the market.
2. Criticism of technical analysis stems from the efficient market hypothesis, which states that the
market price is always the correct one, making any historical analysis useless.
3. One of the most important concepts in technical analysis is that of a trend, which is the general
direction that a security is headed. There are three types of trends: uptrends, downtrends and
sideways/horizontal trends.
4. A trendline is a simple charting technique that adds a line to a chart to represent the trend in the
market or a stock.
5. Support is the price level through which a stock or market seldom falls. Resistance is the price
level that a stock or market seldom surpasses.
6. Volume is the number of shares or contracts that trade over a given period of time, usually a day.
The higher the volume, the more active the security.
7. A chart is a graphical representation of a series of prices over a set time frame.
8. There are four main types of charts used by investors and traders: line charts, bar charts,
candlestick charts and point and figure charts.
9. A chart pattern is a distinct formation on a stock chart that creates a trading signal, or a sign of
future price movements. There are two types: reversal and continuation.
10. A head and shoulders pattern is reversal pattern that signals a security is likely to move against its
previous trend.
11. Double tops and double bottoms are formed after a sustained trend and signal to chartists that the
trend is about to reverse. The pattern is created when a price movement tests support or resistance
levels twice and is unable to break through.
12. A triangle is a technical analysis pattern created by drawing trendlines along a price range that
gets narrower over time because of lower tops and higher bottoms. Variations of a triangle
include ascending and descending triangles.

47

13. A gap in a chart is an empty space between a trading period and the following trading period.
This occurs when there is a large difference in prices between two sequential trading periods.
14. Triple tops and triple bottoms are reversal patterns that are formed when the price movement tests
a level of support or resistance three times and are unable to break through, signaling a trend
reversal.
15. A moving average is the average price of a security over a set amount of time. There are three
types: simple, linear and exponential.
16. Moving averages help technical traders smooth out some of the noise that is found in day-to-day
price movements, giving traders a clearer view of the price trend.
17. Indicators are calculations based on the price and the volume of a security that measure such
things as money flow, trends, volatility and momentum. There are two types: leading and lagging.
18. The accumulation/distribution line is a volume indicator that attempts to measure the ratio of
buying to selling of a security.
19. The Aroon indicator is a trending indicator used to measure whether a security is in an uptrend or
downtrend and the magnitude of that trend.
20. The Aroon oscillator plots the difference between the Aroon up and down lines by subtracting the
two lines.
21. The moving average convergence divergence (MACD) is comprised of two exponential moving
averages, which help to measure a security's momentum.
22. The relative strength index (RSI) helps to signal overbought and oversold conditions in a security.


48










CHAPTER 6








49






BIBLIOGRAPHY

The data was collected from the list of books as given below:

1. V. K. Bh a l l a I nv e s t me nt Ma na ge me nt : Se c ur i t y Ana l ys i s a nd
Por t f ol i o Management , S. Chand.

2. S. Kevin Security Analysis and Portfolio Management ,Prentiece Hall of India
(PHI)2008

3. Fisher, Donald E. Jordan : Security Analysis and Portfolio Management.

4. Security Analysis & Portfolio Management Punithavathy pandian
Fischer and Jordan
5. Graham , Benjamin and Davia L. Dodd: Security analysis, M. Grow Hill
6. Russel, J. Farrel Jr, Modern Investment and Security Analysis, M.Grow Hill
7. Lee Chang, F .Joseph: Security Analysis and Portfolio Management

50

REFERENCE

www.investopedia.com/ technical analysis
www.bseindia.com
www.stockchart.com
www.nseindia.com
www.moneycontrol.com