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2 Reason Report
News
Responding to Fires
by Robert W. Poole, Jr.
I first met Louis A. Witzeman in 1971, seven fighting services at hourly rates that illustrated
years before the creation of Reason Foundation. what a good deal it was to be a subscriber.
The consulting firm for which I worked had sent By the time I toured Rural/Metro in 1971,
me to Phoenix on a project involving public Scottsdale had long since incorporated as a city.
safety communications. While I was in town for Instead of setting up its own fire department, its
a week, I could not resist making contact with officials decided to contract with Rural/Metro to
the fire chief of neighboring Scottsdale. Why? protect the whole city. The company continued
Because he was the founder and president of a the subscription concept in rural areas across
for-profit fire-protection company, Rural/Metro Arizona (and later in several other states). This
Corporation. I’d read about this unique example private model of fire protection had also become
of private enterprise the object of much
providing a public outside attention—
service, and I wanted from policy research-
to see it for myself. ers who documented
To my pleasant the lower cost of fire
surprise, Lou service in Scottsdale
Witzeman responded compared with con-
positively to my phone ventional fire service
call from out of the in comparable sub-
blue. The next day I urbs, and from
got a guided tour of firefighters unions
the fire station, and who launched an
learned the capsule endless propaganda
history of his starting Louis A. Witzeman, founder of for-profit fire campaign against the
the company from protection company, Rural/Metro Corporation concept and the com-
scratch in 1948. pany.
As a journalist recently relocated to Arizona In 1976 my company landed a small contract
from the Midwest, young Witzeman was dis- to do a feasibility study for a suburb of Santa
mayed to find there was no fire service in the Barbara that was thinking of providing its own
unincorporated suburb called Scottsdale. His fire protection and wanted to learn if contract
first effort to organize a quasi-volunteer depart- service, à la Scottsdale, would be feasible. That
ment, by going door to door asking neighbors to led me to spend several days at Rural/Metro
chip in for a used fire truck, met with failure. headquarters, including responding with Chief
Undaunted, he took a leaf from the auto club Witzeman to a gas station fire, seeing his crews
model and invented subscription fire service. in action.
Those who paid an annual membership fee In addition to doing the study, I also wrote a
would get guaranteed response to fires and other cover story about private fire service and why it
emergencies; those who did not could take their worked better for Reason magazine’s May 1976
chances. It worked, and after the business was issue. Two years later, that story found its way to
up and running, two factors reinforced the legiti- a CBS “60 Minutes” producer, who contacted
macy of the concept. First, insurance companies me for details and ended up doing a great piece
offered lower rates to subscribers than non- on the program about Rural/Metro. Lou was
subscribers, which offset the cost of the annual very upset when I called to tell him that “60
fee in most cases. Second, the state agreed that Minutes” wanted to do a story about them. Hav-
Rural/Metro could offer non-subscribers fire- ing warded off many union attacks over the
4 Reason Report
News
years, he was worried about attack journalism, eventually emerging as the second largest pri-
especially when he learned that Mike Wallace vate provider. The fire business grew steadily,
would be doing the story. But it turned out to be too, but at nothing like the torrid pace of the
a powerful endorsement of the company’s innova- ambulance side, which eventually became the
tive approach, and Lou used it in company mar- dominant part of the business. But that led to
keting for many years. financial difficulties by the late 1990s, after the
In the course of these adventures, Lou and I company went public, as much tighter Medicare
became friends. He subscribed to Reason, and and Medicaid reimbursement policies put a
took a modest interest in the fledgling Libertarian serious squeeze on the ambulance industry. The
Party in Arizona. Once Reason Foundation was once unsexy fire business became a welcome
up and running, he became one of our most faith- source of stability in those troubled years.
ful supporters. In addition to one or more annual Reason Foundation’s worldwide reputation in
contributions, he set up speaking engagements privatization owes much to my early visit to Lou
for me and introduced me to other potential Witzeman’s innovative company. It was seeing in
supporters in Arizona. In later years, some of the flesh how dramatically different fire protec-
those who’d helped finance Rural/Metro, includ- tion could be when done by a for-profit com-
ing Jim Ludke, became Reason supporters. pany that convinced me of the importance of
Lou sold the company to his employees in privatization of public services. And that led
1978, by way of an employee stock ownership directly to the development of Reason
plan, and continued to serve as CEO and chair- Foundation’s first ongoing area of public policy
man of the board until his retirment in 1980. work. Everyone in the privatization field is in
Those later years were a time of massive growth, Lou Witzeman’s debt. n
as Rural/Metro became a major national player in Robert W. Poole, Jr. is Founder of Reason Founda-
the emergency ambulance/paramedic business, tion and Director of Transportation Studies.
Saturday, March 15
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Glenn Reynolds, Blogging
Michael De Alessi, Private Con-
servation
Charles Paul Freund, Commer-
cial Culture and Islam
Michael Shermer, Why People
Believe Weird Things
Catherine Crier, The Trouble
With Lawyers
Senior Editor Jacob Sullum counters the new religious campaign
against SUVs by making the case for choice on CNN
6 Reason Report
Impact