“PROJECT / TRAINING TITLE”

HDFC BANK

MBA (INDUSTRY INTEGRATED)

SEMESER - 3

SUBMITTED BY

VINAY KRISHNA DASI

PROJECT GUIDE
NAME OF PROJECT GUIDE

INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL

IILM BS
KNOWLEDGE TOWER, SECTOR 11/20,
BELAPUR, NAVIMUMBAI 400614
 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT
UNIVERSITY
EIILM UNIVERSITY

2009

CERTIFICATE
This is to certify that Mr. Vinay Krishna Dasi……………………………
(Enrollment No: __EIILMU/O8/____________________) has successfully
completed a project / training entitled,
“………………………………………………..” in partial fulfillment for the
requirement of MBA (Industry Integrated) program.

Signature with Date

Project / Training Guide Dean

Examiner Stamp of IILM BS

 Certificate from Organisation / Institute / Guide

______________________________________________________________________

ACKNOWLEDGEMENT

I take this opportunity express my profound sense of gratitude and all those who
helped me through out the duration of this project I also immensely thanks the
other faculty member of the institute under who continuous support and guidance I
completed the project.
The morale support and guidance, which I received from our most loving and
respected director Dr. Piyali Kar, DEAN Mr.M.M. AGASHE deserves a special
place in my project. Our Rashi gadge is a constant motivator and mentor not only
in projects and academics but also in all walks of our personal life.
Last but not the least I would thank even my friends who supported and co-
operated with me. I have received an invaluable response from them and I thank
them again.
____________________________________________

INDEX

CHAPTER TITLE PAGE

NO.

1 INTRODUCTION

1.1 Background

1.2 Significance of Work

2 METHODOLOGY

3 ANALYSIS & DISCUSSION

4 CONCLUSION

5 FUTURE PROSPECTS

6 REFERENCES

LIST OF FIGURES
FIGURE FIGURE LEGEND PAGE
NO.

1.1

1.2

1.3

2.1

3.1

________________________________________________

LIST OF GRAPHS
FIGURE FIGURE LEGEND PAGE
NO.

1.1

1.2

1.3

2.1

LIST OF TABLES
 TABLE TITLE PAGE
NO.

1.1

1.2

1.3

2.1

3.1

INDEX

Certificate from the Institute /Guide

Acknowledgements

INDEX / CONTENTS

LIST OF FIGURES

LIST OF TABLES

CHAPTERS

FUTURE STUDIES
________________________________________________________________________
REFERENCES

INTRODUCTION
 The Indian banking market is growing at an astonishing rate, with
Assets expected to reach US$1 trillion by 2010. An expanding economy, middle
class, and technological innovations are all contributing to this growth.The one
bank among them is HDFC.The project was carried out for understanding the
customer preference &attributes towards saving Account of HDFC Bank and its
market potential.
HDFC Bank was established in the year 1994, they are old player in
banking sector, The bank has two principle client segments – customer and asset
management. The bank follows values such as – Integrity, teamwork, respect,
professionalism, & Mission. The segment of bank we are considering here is-
Corporate banking. The product out of which have chosen for research is Saving
Accounts.
This project helps us in finding out the customers view regarding the
product and Services offered by the HDFC bank and awareness by promotion and
also identifying the market potential of the product offered by the HDFC
bank.

Vision
To be a“ World Class Indian Bank.”

Values
• Professionalism
• Innovation
• Team Spirit
• Pragmatism
• Integrity

Background
 The Housing Development Finance Corporation Limited (HDFC) was
amongst the first to receive an 'in principle' approval from the Reserve Bank of
India (RBI) to set up a bank in the private sector, as part of the RBI's
liberalization of the Indian Banking Industry in 1994. The bank was
incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a
Scheduled Commercial Bank in January 1995.

HDFC is India's premier housing finance company and enjoys an

impeccable track record in India as well as in international markets. Since its
inception in 1977, the Corporation has maintained a consistent and healthy
growth in its operations to remain the market leader in mortgages. Its
outstanding loan portfolio covers well over a million dwelling units.

HDFC has developed significant expertise in retail mortgage loans to

different market segments and also has a large corporate client base for its
housing related credit facilities. With its experience in the financial markets, a
strong market reputation, large shareholder base and unique consumer
franchise, HDFC was ideally positioned to promote a bank in the Indian
environment.

Significance of Work
I Joined HDFC Bank as a Management Trainee 1st Aug.2009.I worked
with HDFC Bank till 25thOct.2009 as a Trainee on Operations and Sales. I
Enjoyed & learn lot while working there. I have to meet lot of peoples to make
them understand about company & products .It is done by after fixing
appointment with them which is done by cold calling

OPERATIONS

The operations are carried within the bank. It actually deals with cash deposits,
cash with drawals, issue of Demand Drafts, collection of cheques, transferring
cash from one a/c to another a/c(for ex:- cash in savings a/c to fixed deposit).

The following are the various types of modes by which fund operations are
being carried in the bank.

DEPOSIT PRODUCT

LOAN PRODUCT

INVESTMENT &INSURANCE

· Auto Loan
· Loan Against
Security
· Loan Against
Property
· Personal loan
· Credit card
· 2-wheeler loan
· Commercial
vehicles finance
· Home loans
· Retail business
banking
· Tractor loan
· Working Capital
Finance
· Construction
Equipment
Finance
· Health Care
Finance
· Education Loan
· Gold Loan

· Saving a/c
· Current a/c
· Fixed deposit
· Demat a/c
· Safe Deposit
Lockers

· Mutual Fund
· Bonds
· Knowledge Centre
· Insurance
· General and Health
Insurance
· Equity and
Derivatives
· Mudra Gold Bar

CARDS

PAYMENT SERVICES

ACCESS TO BANK

NRI SERVICES

· Credit Card
· Debit Card
· Prepaid Card

· NetSafe
· Merchant
· Prepaid Refill
· Billpay
· Visa Billpay
· InstaPay
· DirectPay
· VisaMoney
Transfer
· e–Monies
Electronic Funds
Transfer
· Online Payment
of Direct Tax

· NetBanking
· OneView
· InstaAlert
MobileBanking
· ATM
· Phone Banking
· Email Statements
· Branch Network

· Rupee Saving a/c

· Rupee Current a/c
· Rupee Fixed Deposits
· Foreign Currency Deposits
· Accounts for Returning
India

SALES

At HDFC Bank, I was assigned with the topic as “Opening Savings and
current Accounts by Meeting Customers” for my project work in addition to
Operations. We used to call persons whom we don’t know & try to take
appointment with them. It is a unique technique which is used by many
banking sectors to generate appointments. Sometimes we got appointments &
sometimes we got hash words from persons. For cold we got leads from their
retail partners. It is also by meeting customers directly & describing them
about the facilities &the products by the bank &finally closing the target for
the day( at least to1 customer/ day)

Objective

The selection of the topic was to know how the company generates
business through them. It is very important to meet customer to make
them understand By this we give them knowledge about product

METHODOLOGY
BUSINESS STRETEGY:-

HDFC BANK mission is to be "a World Class Indian Bank",

benchmarking themselves against international standards and best practices in
terms of product offerings, technology, service levels, risk management and
audit & compliance. The objective is to build sound customer franchises
across distinct businesses so as to be a preferred provider of banking services
for target retail and wholesale customer segments, and to achieve a healthy
growth in profitability, consistent with the Bank's risk appetite. Bank is
committed to do this while ensuring the highest levels of ethical standards,
professional integrity, corporate governance and regulatory compliance.
Continue to develop new product and technology is the main business strategy
of the bank. Maintain good relation with the customers is the main and prime
objective of the bank.

HDFC BANK business methodology emphasizes the following:-

· Increase market share in India’s expanding banking and financial services
industry by following a disciplined growth strategy focusing on quality and not
on quantity and delivering high quality customer service.
· Leverage our technology platform and open scaleable systems to deliver
more products to more customers and to control operating costs.
· Maintain current high standards for asset quality through disciplined credit
risk management.
· Develop innovative products and services that attract the targeted customers
and address inefficiencies in the Indian financial sector.
· Continue to develop products and services that reduce bank’s
cost of funds.
· Focus on high earnings growth with low volatility.

ANALYSIS & DISCUSSION

The office of HDFC BANK is blessed by brilliant and skilled
professionals and team leader who have the responsibility of handling the
Financial Corporate Consultants. HDFC Bank can play an important role in
this stage by helping to establish a clear understanding of the market, to
improve the perception of individual or group of people it my provide new
dimensions to this sector .

It is taken for granted that most research needs are tactical and specific,
but a few business issues exist in a vacuum. Because we understand and have
worked for years throughout the business processes, we can supply insights
and strategic solutions that are more relevant and actionable. Whether we
provide research in just one area or guide innovation from concept inception
through market introduction, we're committed to success and profits... yours.

CONCLUSION

HDFC Bank, the banking arm of HDFC is expected to go on stream.

The bank already has good number of employees on board and is recruiting
Sales executives heavily to take the headcount to many more. It is on the brim
of increasing its customers through its attSUractive schemes and offer.The
project opportunities provided was market segmentation and identifying
prospective customers in potential geographical location and convincing them
to open an account so that new Business Opportunities of the bank can be
explored. Through this project, it could be concluded that people are not much
aware about the various products of the bank and many of them not interested
to open an account at all. Services was considered as unsought good which
require hard core selling, but in changing trend in income and people
becoming financially literate, the demand for banking sector is increasing day
by day.
 According to my findings Company’s promotional activities for
recruiting sales executives are also very less. So, at last the conclusion is that
there is tough competition ahead for the company from its major competitors
in the banking sector. Last but not the least I would like to thank HDFC Bank
for giving me an opportunity to work in the field of Marketing. I hope the
company finds my analysis relevant.

Future Prospect
• To approach in right direction with a clear site & adopt new,
innovative ideas
• To increase its customer base in market & rise market share
• To increase market value with new schemes & services
• To expand its branches in almost all cities .

REFERNCES
1. Guidance from Mr. Kiran Kumar, Branch Manager HDFC Bank, Mr.

G.V.Ramana, Manager, HDFC Bank.

2. Scribd.com

3. Managementparadise.com