Public

Relation
Management

NAME: SMITA N. PATIL

ROLL No.: 35
S.Y.BMS
 What is Company?

A Company is……

As per Indian Companies Act, 1965,

“Company is an incorporated association which is an
artificial legal person, having an independent legal entity, with
perpetual succession, a common capital consisting of transferable
shares & carrying a limited liability.”

Certain are it’s features as given below:

1. Incorporated association
2. Artificial person
3. Separate legal entity
4. Perpetual succession
5. Common seal
6. Limited liability
7. Transferable shares
8. Large membership
9. Strict government control, etc.
 PROFILE OF THE BANK

Name of company:
1. BANK OF MAHARASHTRA …..
“ONE FAMILY. ONE BANK.”

Establishment:
The Birth:
It was registered on 16th September, 1935 with an authorized capital of Rs
10.00 lakh and commenced business on 8th Feb 1936.

The Childhood:

Known as a common man's bank since inception, its initial help to small units
has given birth to many of today's industrial houses. After nationalization in 1969,
the bank expanded rapidly. It now has 1375 branches (as of 31st March 2008) all
over India. The Bank has the largest network of branches by any Public sector
bank in the state of Maharashtra.

The Adult:
The bank has fine tuned its services to cater to the needs of the common man
and incorporated the latest technology in banking offering a variety of services.

Mission of bank:

The bank has fine tuned its services to cater to the needs of the common man
and incorporated the latest technology in banking offering a variety of services.

Logo of bank:
Meaning of logo:
Logos used by the company also give some information about
the value which the company. Every logo will have some meaning
which the company wants to convey to the public...
In the above logo, we can see a big tree, a Sanskrit line which
says that their bank is like big tree which is always available for
their well-being of customers.

Board of Director of bank:

Mr. Vijay R. Deshmukh

Mrs. Asha K. Pawar

Mr. Prakash D. Gawand

Mr. Ram M. Patil

 PR ACTIVITIES FOLLOWED IN COMPANY:

• What is Public Relation (PR)?

Public Relation is the term that refers to a planned way of establishing
and maintaining goodwill and mutual understanding between an organization & all
those with whom an organization needs to communicate.

• Public Relation Activities followed in the Company:

1. Bank is the convener of State level Bankers committee.
2. Bank offers Depository services and Demat facilities at 131 branches.
3. Bank has a tie up with LIC of India and United India Insurance
Company for sale of Insurance policies.
4. All the branches of the Bank are fully computerized.
5. The Autonomy:

The Bank attained autonomous status in 1998. It helps in giving more

and more services with simplified procedures without intervention of
Government.

CORPORATE IMAGE & IDENTITY:

While they strongly believe that their primary obligation or duty as corporate
entities is to their shareholders – they are just as mindful of the fact that this
imperative does not exist in isolation; it is part of a much larger compact which
they have with our entire body of stakeholders: From employees, customers and
vendors to business partners, eco-system, local communities, and society at large.

Like individuals, depend for their survival, sustenance and growth on the
support and goodwill of the communities of which they are an integral part, and
must pay back this generosity in every way they can...

The bank excels in Social Banking, overlooking the profit aspect; it has a good
share of Priority sector lending having 38% of its branches in rural areas.
 MEDIA RELATION
Generally Media Relation is medium of Public Relation Activities. They publish
House Magazine which contains articles, jokes & poems contributed by their
employees. They organize Press conferences & interviews.

FUTURE PLANS - Vision 2009

• To cross the Business Level of Rs.85, 500/- Crores by March 2009.
• 19.84% Growth in Savings Bank Deposits and average Saving
Deposits growth rate of 17.69%.
• 19.65% Growth in Current Deposits and average Current Deposits
growth rate of 17.29
• Systematic approach for reducing Net NPA level to below 1%
• 64 Branches are proposed to be opened at new business centers
and 3 extension counters to be converted into full fledged
branches.
• 4 Currency Chests to be opened.
• ATM network to be increased from 345 to 500
• Biometric ATMs to be introduced at selected branches.
• Introduction of Internet banking, Mobile banking and Phone
banking.
• SHGs with special reference to agriculture to be promoted and
financing are implemented so as to increase financing to small and
marginal farmers.
• Financial Inclusion to the unbanked section of the population.
 PROFILE OF COMPANY

Name of company:
“VIDEOCON”-NEW IMPROVED LIFE
Videocon Industries

Establishment:
• History:

Mission of the Company:

Videocon’s mission: a reflection of continuity and change.

Videocon’s mission expression has been crafted to envelope both extant and
emerging realities:

“To delight and deliver beyond expectation through ingenious strategy, intrepid
entrepreneurship, improved technology, innovative products, insightful marketing
and inspired thinking about the future.”

A breakdown of the statement above reveals a ‘means and end’ approach, where
the end is articulated at the beginning with the means linked to it.

“To delight and deliver beyond expectation…”: the end

This segment not only underlines the importance of the ultimate goal - customer
satisfaction (‘delight’) and ultimate target - the customer, but also of intermediate
processes and principals, which have contributed to building a robust, dependable
Videocon value chain (‘deliver’). As a result of its focus on developing loyal
customers and reliable associates, Videocon is able to exceed expectations.

Logo of Company:

Meaning of logo:
Logos used by the company also give some information about
the value which the company. Every logo will have some meaning
which the company wants to convey to the public...
Generally, ‘V’ stands for victory, a great achievement…So the
company wants to show that their has achieved a highest position
in the market which not less than any victory..!
Managing committee:

Shri M. D. RAJIV SUKRIT S. K D.R. A.A. R.K. T. P

Mallya MADHOK I LIKHI GOGIA TULJAPURKAR AZIZI DESHPANDE RAO

Chairman
&
Managin
g Executive
Director Director Director Director Director Director Director Director

Dr. S.U.
DESHP
ANDE S.A. V. V.E. A.T. V.K. CA
B.K.PIPA PAN KAN DAL HALASG V.Y.CHHA AMBE V.SUBRAM
RAIYA SE NAN VI IKAR PEKAR KAR ANIAN
Deputy
Genera
Gene Gener Gene l
ral al ral Manag Chief
General Mana Mana Mana General General er, Manager,
Manager ger ger ger Manager Manager FM&A FM&A
Director
 PR ACTIVITIES FOLLOWED IN COMPANY:

• What is Public Relation (PR)?

Public Relation is the term that refers to a planned way of establishing
and maintaining goodwill and mutual understanding between an organization & all
those with whom an organization needs to communicate.

PR activities followed by the company:

1. To get customer feedback, they send feedback form with each
product at the time of selling.
2. They promote their product through TV, Newspaper, internet, etc.

CORPORATE IMAGE & IDENTITY:

The Videocon group has an annual turnover of US$ 4.1 billion, making it
one of the largest consumer electronic and home appliance companies in India.
Since 1998, it has expanded its operations globally, especially in the Middle East.

Type Private Conglomerate Genre Conglomerate Founded 1987

Founder(s) Nandlal Madhavlal. Dhoot Headquarters Aurangabad, Maharashtra,
India Area served Consumer Electronics.
Home Appliances, Components, Office Automation, Internet, Petroleum,
Power Key people Venugopal Dhoot Industry Consumer Durables, Oil and Gas
etc.
They are a multi-cultural organization, with employees of over 30
nationalities in 19 international locations. They are experienced in conducting
business 'the local way' across diverse cultures and markets, and have the ability
to facilitate connectivity between operators and premises on opposite sides of the
globe.
 MEDIA RELATION:

• They arrange press conferences.

• They also have catalogues, prospectus to promote their products in front of
media and public, etc.

BIBLIOGRAPHY:

• www.google.co.in
• www.bankofmaharashtra.in
• www.videoconworld.com