The notion of culture has become the semantic terrain of scientific, social, and political debates. Transnational migrations incite alarm in host countries, whose natives fear recent arrivals will erode their cultural identity. Some analysts see in cultural intermingling or mestizaje an antidote to identity-based fundamentalism.
The notion of culture has become the semantic terrain of scientific, social, and political debates. Transnational migrations incite alarm in host countries, whose natives fear recent arrivals will erode their cultural identity. Some analysts see in cultural intermingling or mestizaje an antidote to identity-based fundamentalism.
The notion of culture has become the semantic terrain of scientific, social, and political debates. Transnational migrations incite alarm in host countries, whose natives fear recent arrivals will erode their cultural identity. Some analysts see in cultural intermingling or mestizaje an antidote to identity-based fundamentalism.
THE MULTICULTURALISM DILEMMA Alexandre Coello de la Rosa Randi Gressgrd, Multicultural Dialogue: Dilemmas, Paradoxes, Conicts (New York: Berghahn Books, 2010), 190 pp. John L. and Jean Comaroff, Ethnicity, Inc. (Chicago: University of Chicago Press, 2009), 236 pp. We do not classify things because they need to be classied, but because by clas- sifying, we discover [and perhaps we can add invent] the elements with which to do it. (Pouillon 1981: 29) Culture has become the semantic terrain of scientic, social, and political debates. The notion of culture is today as ubiquitous as it is ambiguous (Stolcke 2011: 6). The economic globalization described by Brazilian lawyer and geog- rapher Milton Santos (2000: 2336) is associated with the progressive cultural homogenization of post-national societies that is nonetheless accompanied by an explosion of local identities centered on cultural, ethnic, and/or racialized axes. The indigenous peoples of America, Oceania, and the South Pacic demand respect for their political/ethno-political rights by appealing to a complex web that threads their native, ethnic authenticity with a salvationist rhetoric (Kuper 2003: 389395). 1 Transnational migrations incite alarm in host countries, whose natives fear that recent arrivals will erode (or are eroding) their cultural identity and social cohesion by introducing different cultures. 2 Some analysts see in cultural intermingling or mestizaje an antidote to identity-based fundamental- ism, something like the friendly face of the culturalist boom. 3 Literature on multiculturalism is overwhelming. It relates to ideologies and policies that promote interaction and communication among groups with dif- ferent cultures within a society. In Multicultural Dialogue: Dilemmas, Para- doxes, Conicts, Randi Gressgrd looks at multiculturalism as the conictive co-existence of difference in the same national-political space. Reconciling the opposites that it generatesdignity and equality, on the one hand, and identity The Multiculturalism Dilemma | 109 and difference, on the otherleads us to wonder if it is possible to translate into praxis the theoretical debates on socio-political recognition of subaltern ethnic groups, generally called ethnic minorities even when they are large (or majority) demographic sectors. Gressgrd refers to Charles Taylors view that modernity denes human liberty, dignity, and equality before the law as universal rights, but at the same time, and perhaps for this very reason, it suggests that the differences between human groups and the way that they diverge from modernity itself must be respected (1). Therefore, the cultural particularities or specic characteristics of human groups and individuals must be legally protected (4). This human beings are equal but different debate is not new. Pro-indepen- dence sectors in Spanish America debated the issue of citizenship and racial difference as early as the 1810s, and Bolvar at some point declared that there were no more Indians, simply nationals, only to backtrack a few years later and reinstitute the legal differences between indigenous and non-indigenous citizens. In most equal but different nation-states, elites have sought to make non-whites and non-mestizos invisible in their projects of national construc- tion, and the latters refusal to accept this invisibility is the historical foundation behind processes of ethnic revitalization and ethno-genesis that today exist in practically all of Latin Americaeven in Argentina, long considered a country of European descent (Kradolfer 2011: 4142). In todays Western democracies, those regarded (and self-regarded) as nationals still erect barriers to protect themselvesand their nationfrom ethnic minorities, mostly foreign nation- als. For their part, immigrants demand citizen rights based on the same liberal principles of modernity that legitimate the power of ruling elites (whites). From this perspective, multiculturalism seems to suggest an opportunity for so-called minorities to ght inequalitiesof class, race, gender, cultureand enjoy the same rights and opportunities as the ruling groups. But this is naive at best. According to the ethical and juridical theory of natural rights (iusnatu- ralismo), all human beings are equal in nature and so must enjoy the same juridical-political rights. But this theory is neither universal nor natural, and it is not necessarily compatible with multiculturalist policies. Authors such as Foucault and Laqueur, among others, remind us that the equalitarian ideals of the nineteenth-century Liberal Revolutions were threaded with the belief that inequality in the political body reected a basic and natural inequality among humans. This justied the colonization of some groups (blacks, Indians) and the political and social marginalization of others (women) who did not, and could not, enjoy the same rights that full citizens (white metropolitan males) enjoyed. The superiority/inferiority of the different races was the rst inven- tion that thus undergirded the dominant bourgeois social order; the second was cultural fundamentalism. Both seemed to justifynaturally and rationallythe moral and political inequalities between people. Womens inequality was justi- ed by the inferiority of their sex. In the case of nineteenth-century racism, the naturalization of gender inequalities had to do with a genealogically indelible logic (accursed races) tied to modernity and reinforced by the discourse of scientic racism. However, these inequalities were based not on indisputably 110 | Alexandre Coello de la Rosa unique and differentiating factors but on the discriminating and essentializing socio-political will of various groups and individuals. In the European Community, the discourse on multiculturalism regards immigrants from outside the community (especially those coming from coun- tries with Muslim majorities) as bearers of cultures that are incompatible with the hegemonic Western model (Gonalves Barbosa 2011: 481482). Promising the theoretical possibility of applying the supposedly universal rights of moder- nity to all groups, the discourse paradoxically reinforces the binary division of us versus them (the others) instead. Multiculturalists offer a relativist discourse that supposedly recognizes and protects the culturally distinct oth- ers, but the system of social classication transforms these others into the negation of our cultural identity. Instead of analyzing them as contextual and historical realities (anti-rationalism), liberal democracies invent these oth- ers and provide them with an essentialthat is, ahistoricalnature. When their capacity to adapt to Western public life is questioned, they are indeed culturally determined, which favors the appearance of all kinds of prejudice. However, the alternative to multiculturalism does not constitute a better solution. Standing against ethnocentric multiculturalism, cultural relativism demands the protection of endangered cultural minorities. Far from elimi- nating differences, this tension reafrms them through what Gressgrd has dened as planned pluralism. The case of Norways politics of integration of ethnic minorities is a case in point. The liberal-democratic rhetoric is measured in terms of its capacity to integrate minoritiesand their impuritiesinto the hegemonic cultural order. In this sense, acknowledging them as equal but different implies an inevitable process of assimilation and/or subordination. Incorporating their cultural particularities into a normative model means that non-EC immigrants are transformed into diverse others through national poli- tics of integration and/or exclusion. Referencing Aleksandra Alund, Gressgrd states that plurality and cultural diversity are normalized and rationally con- trolled in order to standardize those very cultural differences that are targeted for protection, which turns multicultural dialogue into a monologue (11). It is therefore worth wondering whether a dialogue that does not aspire to planned pluralism, with its reication of class, race, and gender inequalities, is even possible (1112). Gressgrd contends that the politics of recognition presupposes the con- guration of the Western subject and its universalization as necessary precondi- tions for the assimilation of different others in a hegemonic cultural order. The objectifying (and subjectifying) of these others as barbarians or savagesor simply as uncouth and pre-moderndenes to a large extent the history of European colonialism. As Foucault has pointed out, it is our categorizations that allow us to reproduce human subjectivity. Citing Mary Douglas, Gressgrd states that this is especially the case with regard to notions of purity and impu- rity (22). The dynamics between cultural order (purity) and cultural disorder (impurity, chaos), are, according to Gressgrd, tied to liminality (2326). Lim- inal spaces mark the limits between what Mircea Eliade denes as the sacred and the profane or, what is the same, a chaos that threatens to engulf the The Multiculturalism Dilemma | 111 established cultural order. Transnational migrations generate alarm in liberal democracies whose citizens fear that newcomers can corrupt their cultural identity and their national social cohesion, as if any change in national cultures brought about by the different customs of immigrants signied a loss (of self- identity, of national pride) (Stolcke 1994, 1995). Gressgrd asserts that ethnic minorities certainly do not constitute a pathological impurity (26), yet liberal democracies refuse to share with them the privileges acquired by their citizens, including the privilege of introducing change. With respect to this matter, there are two ideal types of reaction. While British multiculturalism supports differ- ence, French universalism openly calls for dissolving extra-communitarian immigrants into the Republic. In other words, these European governments pre- fer to integrate, adapt, and assimilate immigrants through a process of cultural domesticationthat is, culturizationthat dissolves their particularities in a new symbolic order. Unlike origin myths, the great narratives of history (liberalism, republican- ism) are projected onto a (utopian) future in which the individual fades into the ideal of universal equality. Liberalism (Locke, Smith) identied supposedly uni- versal qualities that dene human beings as such, thus describing and qualifying the human and the humane. In the eighteenth century, nobody questioned whether barbarians had souls, but they did doubt that they could rationally adapt to the standards of civilization. Consequently, it was not possible to rec- ognize those others if they were not previously incorporated to the cultural parameters of Western civilization (34). But this does not suggest that, in com- plying, these others obtain the same rights that the rest of the citizens enjoy, as the special education classrooms of Norway show (35). The criteria that determine the creation of such classrooms are monocultural and monolingual. There are no shared educational formulas that favor interculturality in pedagogi- cal terms. Ethnic minorities are thus categorized as traditional and inferior, as the moniker special education itself implies. Far away, in Brazil, a meaning- ful intercultural perspective in education can be achieved only by engaging the whole indigenous community, including caciques or lideranas (leaders) and the elderly, endowed with great knowledge (DAngelis 2012, 2013). As Manuel Gonalves Barbosa (2011) suggests, it is indispensable to carry out an ample and profound recomposition of civil societys educational role. While educational politics in the global village are based on universal values that supposedly promote integration, in reality they discriminate against all of those groupsminorities, who are in fact, the global majoritythat do not t the parameters established by a given European model. Gressgrd argues that this ethnocentric fallacy (3436) is the result of another multiculturalist para- dox based on a modern ideal of natural equality that does not match the ethnic diversity of the others. To understand this foundational paradox between the French model (i.e., the supposed cultural homogeneity of the citizenry) and the actual diversity that existed, for example, in the new Latin American republics, or even within the French empire itself, we have to locate multiculturalism as a product of modern ideology (4244). 4 In this sense, the work of Louis Dumont on the centrality of the individual in Western ideology is indispensable 112 | Alexandre Coello de la Rosa to an understanding of the limits of modernitys ideological logic. In Dumonts words, the idea that we are part of a culture does not depend only on the available data, but on our way of interpreting that data and our way of think- ing more generally (cited in Stolcke 2001: 15; my translation). Counterpoising the holism of the self associated with ancient India and the individualism of Western society, Dumont puts modernity into perspective, shedding light on the ideological conguration of etic, or outsider, anthropology. Gressgrd tries to do the same with multiculturalism, agreeing with Dumont that the problem of modernity occurs when holism is confounded with egalitarian principles, that is, when non-modern idea-values acquire meaning within the modern political ideologies (52). At this point, Gressgrd suggests the possibility of individual subjects het- erogeneity in a community model centered on the virtues of differences instead of the assertion of identities. She bases this on a Kantian conception of reex- ive judgment that attempts to dene a universal moral character by establish- ing connections between the notions of subjectivity and liberty. A theoretical solution to a real problem, that is, the tension between the guarantee of equal- ity of rights, on the one hand, and the cultural differences between us West- erners and those immigrants, on the other, it would allow us to dispense with tribalism and reach a high level of tolerance through an open, constant, and constructive dialogue (6365). 5 In contrast, for years indigenous peoples the world over have been reassert- ing their identities through an intense political activism that often embraces the essentialization of their cultural uniqueness vis--vis the non-indigenous. The internationalization of the so-called indigenous movement has provided these groups a forum for debate that has strengthened the re-ethnication of America, Asia, Africa, and Oceania. The Declaration on the Rights of Indig- enous Peoples, adopted on 13 September 2007 by the General Assembly of the United Nations, boosted the identity revitalization of autochthonous peoples (the term commonly used by French ethnologists). These communities include the Mapuche of Neuqun (Argentina) (see Kradolfer 2011: 4451); the Chamor- ros of the US territory Guam (Mariana Islands); 6 and the Kaiow, Guarani, and Terena of Mato Grosso do Sul (Brazil), 7 among hundreds of others, who made increasing appeals to their cultural particularities (cuisines, language, dress) in their efforts to recover the lands taken from their ancestors. In Ethnicity, Inc., John L. Comaroff and Jean Comaroff conceptualize the relation between ethnicity and culture quite differently from the primordial and ontological ties that are usually assumed, looking at how groups com- modify culture for mass consumption (20). In this sense, the identity claims of minority nations and/or ethnic groupssuch as Scots, Kenyans, Catalans, Chamorros, or Zulus, to name just a fewcast their differences in terms of a given set of identifying hallmarks that act as a brand or a copyrighted set of unique traits. Instead of the traditional, monolithic image that denes the term ethnic as something that ascribes certain predetermined cultural patterns upon the individuals that bear it, the Comaroffs see ethnicity as a cultural product that is in permanent self-construction (9). More than a political recourse that The Multiculturalism Dilemma | 113 is automatically activated in situations of conict, ethnicity is a labile reper- toire of signs by means of which relations are constructed and communicated through which a collective consciousness of cultural likeness is rendered sensible (38). That is, ethnicity is a mechanism that different peoples and/or nations use to delimit their identities and project themselves toward the outside. For the Comaroffs, the commodication of culture is universal, and it is inserted in the neo-liberal model that paradoxically has allowed said groups to reinforce and/or construct ex novo their own ethnic categories (e.g., the Zulu, the San). An entrepreneurial management of their cultural patrimony tout court through the creation of thematic parks, such as Shakaland, popularizes the images associated with given ethnicities and allows bearers to sell them for their own benet. By exploiting traditions to satisfy ethno-tourism, these cul- tural industries do not dissolve the minority peoples supposed ethnic authen- ticity; on the contrary, they reafrm their ethnicity at a different levela level that is not only economic but also political, for it allows ethno-nations of cul- turally diverse states to exist according to their own terms and ends (4648). The cultural industries appeal not to multiculturalism and its sanctimonious progressivism but to the language of legality. The ethnic becomes not only something that can be bought and sold, but also a juridical language invested in the attribution of rights (5359). However, as capitalist enterprises based on the law of supply and demand transform cultures into commodities, the scientic community becomes appre- hensive about the effects that this will have on cultural survival. The casino capitalism of so-called American Indians starkly reveals the transformation of ethnic groups into corporate owners of a territory and a culture and of their leaders into administrative boards that manage the material and/or symbolic capital represented by their customs and land. A legal vacuum regarding fed- eral lands in state boundaries has permitted American Indian tribes to set up casinos on reservations, and many tribes have acquired extraordinary economic power: in 2006, the Seminole tribe of Florida bought the Hard Rock Caf chain for $965 million. The proliferation of these enterprises has generated a debate regarding the kind of political and cultural independence enjoyed by casino- operating tribes, given the control and supervision exercised by the federal government through the National Indian Gaming Commission over tribes such as the Navajo and Seminole. Many wonder whether instead of helping native communities survive by providing them with economic resources, casinos rep- resent a way of integrating these groups into the capitalist system. 8 Other mat- ters related to ethno-capitalism are also debated, such as the criteria (blood, genealogy, property) used to determine who belongs to an ethnic group or how the ethnic is born or perhaps reborn, precisely through the incorporation into the ethno-capitalist system. The recovery (or rediscovery) of some tribes identities (e.g., the Californian Pom o or Me-Wuk peoples) was produced a posteriorithat is, particular differentiating elements within a dynamic social space were identied as their traditions, instead of the other way around. But what does being Indian really mean? And what is a traditional or native people? Facing the autochthonous illusion of aboriginal purity (see 114 | Alexandre Coello de la Rosa Grnewald 1999: 140, 172), R. Radhakrishan wondered: Por que eu no posso ser indiano sem ter de ser autenticamente indiano? A autenticidade um lar que construmos para ns mesmos ou um gueto que habitamos para satis- facer ao mundo dominante (Why cant I be an Indian without having to be authentically Indian? Authenticity is a place that we build for ourselves, or a ghetto that we inhabit to satisfy the dominant world) (cited in Little 2001: 2223; see also Pacheco de Oliveira 1999c: 37). In Brazil, one of the most eth- nically diverse countries on the planet, culture has become an instrument of self-afrmation that allows access to political rights without dependence on the kindness of entrepreneurial corporations. In the northeast, the inhabitants of Sergipe, a long-standing single rural community, have splintered into two separate ethnic groups: the Xoc Indians and the Mocambo, a Maroon commu- nity. In 1991, the Xocs were dened as Indian and were thereby granted the protection of the Fundaao Nacional do ndio (FUNAI, National Indian Founda- tion). Almost a decade later, in 2000, the Mocambo were ofcially recognized as a Quilombo and also obtained a secured land base. In both cases, territorial conquests were at the root of their ethnic claims and their newly acquired vis- ibility in the public sphere (Maurcio Arruti, cited in Montero 2012: 82, 8385). In Serra do Um, in Pernambuco (Brazil), tor (ancient Indian knowledge) is considered the determining mark of Indiannessthat which distinguishes the indigenous from the civilized folk (Grnewald 1999: 166167). Anybody in Serra do Um who actively participates in tordescribed by Grnewald (ibid.: 167) as un corpo de saberes dinmicos sobre o qual fundamenta-se a segredo da tribu (a set of dynamic knowledge and understandings upon which the secrets of the tribe are founded)is considered indigenous, whereas those who do not know tor are not. In the early twentieth century, the Atikum, one of the many indigenous groups in the area, had abandoned the indigenous ethos, adopted the Portuguese language, intermarried with non-indigenous settlers, and were referred to (and self-identied) as caboclos. But in the mid-1940s, this peasant community sought to have their lands recognized as an indigenous territory and thus become exempt from municipal taxation and safe from hacen- dado incursions. They were told by an ofcer of the Servio de Proteo aos ndios (SPI, Indian Protection Service) that they had to perform a tor ritual to demonstrate their ethnic consciousness (PIB 2013). 9 The Atikum asked the Tux to instruct them in tor, and after performing the ritual, they obtained their traditional territory, which encompassed land, environment, and biodiversity. Thus, not only some anthropologists but also some indigenous groups reject the notion that ethnicity exists as an a priori attribute; indeed, it constitutes an instrument of identity construction produced through social practice. On the other hand, not all groups have commodied their traditional knowledge or customs, although they are probably reafrming the traditional patterns of capturing and absorbing external cultural elements. Prior to the attempts of the Western world to eat up their culture, Brazilian ethnic groups, such as the Matis people, aimed at pacifying or taming the White man through ritual (Calavia Sez and Arisi 2013: 206207). In any case, historical perspec- tive becomes an indispensable tool for understanding the dynamics of the The Multiculturalism Dilemma | 115 self-recognition of ethnic groups that live in ethnically (or nationally) diverse states such as Brazil, where ethnic projects are included in a national identity model that excludes or limits any attempt at claiming sovereignty (Calavia Sez 2011; Carneiro da Cunha 2009: 330332). The Comaroffs offer two illuminating examples of how identities are trans- formed into legal instruments and the consequences that can result. The rst involves the San hunter-gatherers of the Kalahari Desert in Botswana. This group, originally designated as Bushmen, reconstituted their identity around the industrial exploitation of the Hoodia gordonii, better known as xhoba (a cactus with medicinal properties), used as both an invigorating and a weight-loss supplement. 10 After the renowned American talk show host Oprah Winfrey 11 announced in 2006 that Southern Africa might hold the answer to defeating obesity, various pharmaceutical companies raced to commercialize xhoba, and the rst to release it on the market (under the name of P57) was Phytopharm. However, the San demanded compensation, arguing that they held a cultural copyright over the product. In 2001, under the tutelage of the Working Group of Indigenous Minorities in Southern Africa (WIMSA), the San established a council that looked after their intellectual rights and the equitable sharing of benets (8698). 12 After two years of legal disputes, the San signed an agreement that guaranteed them royalties amounting to 6 percent of the prots made from xhobas commercialization. Through the establishment of an ethno-corporation that provided them with collective coherence, the dispersed and nearly extinct Bushmen became the proud San people. No longer the poor Bushmen who languished in the Kalahari ghetto, they now performed before tourists as a people who bore a traditional ethnic identity (Calavia Saez 2011). The second example, also from Southern Africa, is a very different case because the group identity of the so-called Royal Bafokeng Nation, a Setswana- speaking people who live in the North West Province of South Africa, was already constituted when, in the 1960s, their king, Edward Lebone Molotlegi I, began receiving substantial benets from Bafokeng Minerals. The Bafokeng Nation held 25 percent of the exploitation rights to the rich platinum reserves found in their territory, but Molotlegi, who as the Bafokengs representative obtained and managed the benets, did not comply with the traditional meth- ods of redistribution and instead enriched himself and those closest to him. The problem that the people faced, therefore, was not so much the construc- tion of an ethnic identity, but how to adapt to the introduction of modernity and its political and social strains. Their solutionthe invention of a tradi- tional (albeit modern) monarchywas considered suspect by anthropologists. As Calavia Saez (2011) points out, when Europeans invent a tradition accord- ing to the logic that the older a custom is, the more authentic it is, we call it a renaissance, but when Africans or Indians do it, we accuse them of falsica- tion. In any case, the modern Bafokeng ended up becoming Bakofeng, Inc., a rich nation of poor people (110), reminding us that the socio-political and economic dimensions of ethnicity cannot be underestimated. In any case, it is clear that ethno-national construction can be separated from the corporatization of ethnicity and the commodication of culture. Cultures 116 | Alexandre Coello de la Rosa shared by hundreds, thousands, even millions of people, who become consum- ers of copyrighted ethnic or national symbols with which they become emo- tionally identied, are seen as essentialized cultures and ethnicities with notary registries (Calavia Saez 2011). The recent nationalist claims in Catalonia are a clear example of this essentialization of culturethat is, the canonization of certain rituals, languages, and customs upheld to the detriment of others that are looked on as less ethnic. 13 The Comaroffs point out that these sentiments of national belonging are (re)formulated in the interior of neo-liberal politics that project corporate images as the ideal types for all human groups, with little or no concern for social costs. Nostalgia for the return to the reication of ethnic identities should lead us to consider the following questions, follow- ing Manuela Carneiro da Cunhas example: 14 Who owns culture? How does the reication of these identities relate to the ethnic pluralism that character- izes the social space shared with others, and who owns that culture? More specically, do ethno-futures guarantee the integration of cultural differences, or, on the contrary, do they reproduce such differences by engendering new mechanisms of exclusion? To sum everything up, these two reviewed books intertwine with each other. While Gressgrds Multicultural Dialogue tackles the multiculturalist paradox from a modern ideal of natural equality that does not match the ethnic diversity of the others, the Comaroffs Ethnicity, Inc. analyzes ethnicity as the creative result of ethnic others who are autonomous subjects with political, economic, and social aims. This ethnic self-fashioning is based on the commodica- tion of culture, which, according to the authors, is a universal pattern. It is a component of the neo-liberal model that has allowed many groups to reinforce and/or construct ex novo their own ethnic categories. However, in reshaping ethnicity, we should not forget that most ethnic groups have not commodied their culture but rather a folklorization of their traditional knowledge or customs. Despite such a commodied culture, indigenous people struggle to reshape a way of being in the world and of reinterpreting both the world and their culture. In so doing, many of Brazils indigenous peoples are still struggling for their territorial rights while reafrming traditional patterns and absorbing external cultural elements that soon will be their own. Alexandre Coello de la Rosa is a Professor and Ramn y Cajal researcher at the Universitat Pompeu Fabra (UPF), Barcelona. He is the editor of a reissue of Luis de Morales and Charles Le Gobiens Historia de las islas Marianas (2013); the author and editor (with Doris Moreno and Javier Burrieza Snchez) of Jesu- itas e imperios de ultramar (siglos XVIXX) (2012); and the author of Historia y ccin: La escritura de la historia en Gonzalo Fernndez de Oviedo y Valds (14781557) (2012). His expertise lies in colonial Latin America and the Philip- pines, modern Latin America, chronicles of the Indies, and cultural anthropol- ogy. He is currently working on a book manuscript on the Jesuit evangelization of the Mariana Islands during the seventeenth and eighteenth centuries. The Multiculturalism Dilemma | 117 Notes 1. As regards this ethno-political revitalization, Brazil is a paradigmatic example (see Pacheco de Oliveira 1999a). 2. In European Parliament elections in May 2014, far-right and Euroskeptic parties made sweeping gains. One of the most signicant winners was Frances far-right National Front party, which was the outright winner in France with 26 percent sup- port, or 4.1 million votes. See http://www.theguardian.com/ world/2014/may/25/ france-national-front-win-european-elections. 3. The context of the investigations of the group Antropologa e Historia de la Con- struccin de Identidades Sociales y Polticas (Anthropology and History of the Social and Political Construction of Identities) of the Department of Social and Cultural Anthropology of the Autonomous University of Barcelona was a result of this confusing movement between the celebration of identities and difference, on the one hand, and the celebration of mestizaje, hybridity, and syncretism, on the other, which permeated the socio-cultural frontiers. 4. The new constitutions of Bolivia and Ecuador that identify the countries as plurina- tional are an attempt to resolve this problem through the reication of ethnicities. 5. On this issue, see also Montero (2012: 90). 6. As Prez (2005) contends, todays Chamorros are airing their claims not as mestizos or hybrids, but as descendants of the ancient settlers of the Mariana Islands. 7. As Pacheco de Oliveira (1998: 45) points out, both the land loss and the deterritorialization of the indigenous peoples of Brazil have promoted the states administrative recognition of their lands. 8. A similar debate was generated around the Kaiap or Mebengokr, an indigenous group living on the banks of the Xingu River in central Brazil, who managed to build the rst airport in the jungle after obtaining part of the funds from exploit- ing the Mara Bonita gold mine. While this economic activity revealed the adaptive practices of these Mato Grosso natives, their traditional ways of life were inevita- bly transformed. Their popularization of images of feathered Indians carrying video cameras on their shoulders and writing e-mails on laptops, on the one hand, was balanced by dancing for tourists, on the other (see Turner 1991). 9. Criteria today are a bit more institutionalized. According to the Constitution of 1998, indigenous territories were to be declared only when their Indian inhabitants demonstrated a regular and stable traditional occupancy of the land (see Montero 2012: 89; Oliveira 1999: 111). 10. It was in fact considered a natural Viagra, or virility aid. 11. A recent international affair that demonstrates Oprahs global inuence was her public denunciation in August 2013 of a Swiss store that refused to serve her because they doubted her economic solvency. This was a disaster for Switzer- lands international image and prompted the government agency Suisse Tourisme to apologize to Winfrey (BBC Mundo 2013). 12. 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