The soft-drink industry comprises companies that manufacture nonalcoholic

beverages andcar bonat ed mi ner al wat er s or concent r at es and s yr ups f or t he

manuf act ur e of car bonat ed beverages. Naturally occurring bubbling or sparkling
mineral waters have been popular for thousands of years: the ancient Greeks believed that
such waters had medicinal properties and bathed in them regularly; the Romans
established resorts around mineral springs throughoutEurope. In the 1500s the
village of Spa in Belgium became famous for its waters, which bythe early 1600s were
sold, in bottles, as far away as London, Eng.Devel opment of t he f i r s t man- made
s par kl i ng or car bonat ed wat er i s cr edi t ed t o J os ephPr i es t l e y, t he Br i t i s h
s ci ent i s t who di s cover ed oxygen. I n 1772 he i nvent ed a met hod of "pushing"
carbon dioxide into water by dissolving it under pressure, thus creating fairly long-
l a s t i n g b u b b l e s . T h e t e c h n i q u e l e d t o d e v e l o p me n t o f t h e s o f t -
d r i n k i n d u s t r y . By t h e beginning of the 19th century, carbonated water was being
made commercially in France
and Nor t h Amer i ca; s hor t l y t her eaf t er , f l avour s ( nor mal l y f r ui t concent r at e
s ) wer e added t oenl i ven t he t as t e. I n t he 1820s , s mal l car bonat ed bot t l i ng
oper at i ons wer e es t abl i s hed
i nCanada, pr oduci ng car bonat ed dr i nks i n r ef i l l abl e bot t l es whi ch wer e m
er chandi s ed as medicinal elixirs or tonics. Most soft drinks are still carbonated to
give drinks a "tangy bite"and t o s t i mul at e t he t ongue. Fur t her mor e, becaus e
s cent i s an i mpor t ant par t of t as t e, t heflavours carried as vapours in the bubbles
enhance taste.The principle of "pushing" carbon dioxide is still used, but now
the water is first purified in a process known as "polishing." Cooled carbon dioxide is then
injected at pressures of 275-550kilopascals. Some of the early drinks bottled in Canada were
called Birch Beer, Ginger Beer,Sar s apar i l l a, Sour Lemon, None- Such Soda Wat er
and Cr eam Soda. The f i r s t car bonat ed beverage or "pop" bottles were sealed
with corks held tightly in place with a wire binding.Becaus e t he y had t o be
s t or ed neck down s o t hat t he cor k woul d not dr y and al l ow t hecarbonation
to leak away, they were manufactured with rounded bottoms. By the mid-1800s,s of t
dr i nks s ol d i n Canada wer e packaged i n 8- ounce ( 227. 2 ml ) r ound- bot t om
bot t l es f or about 25 cent s a doz en, except gi nger beer , whi ch was s ol d i n
dr aught f or m f r om woodenkegs. Wired cork closures were used until about 1884
with Codd's Patented Globe Stoppers(25 types in all). Such closures were replaced
by the Hutcheson Spring Stopper. The crown1


cap was introduced around 1905 and improved versions are still widely used,
although theyare gradually being replaced, especially on larger containers, with reclosable
screw caps.Ot her packagi ng i nnovat i ons s i nce t he mi d-
1960s i ncl ude canned car bonat ed bever ages , nonreturnable glass bottles and
containers made from rigid plastics. However, an effort is bei ng made, of t en
t hr ough pr ovi nci al l egi s l at i on, t o i ncr eas e t he us e of r et ur nabl e
gl as s containers.In the industry' s early years the number of carbonated-beverage
plants increased steadily,most serving small regional markets. In 1929 the industry
was made up of 345 production plants and the value of shipments reached $12.3
million. By 1960 the number of plants hadincreased to 502 and the value of sales to $172.7
million. Subsequently, consolidation began, prompted by improved production, packaging
and distribution facilities. By 1973, 337 plantswere in production and the value of
shipments was $484 million. In 1985, with sales of about$1.8 billion, the industry
had 187 plants in production: Newfoundland had 3; PEI, 1; NovaScot i a, 7; New
Br uns wi ck, 8; Qubec, 66; Ont ar i o, 58; Mani t oba, 7; Sas kat chewan,
10; Alberta, 13; and BC, 14. Production volume has also increased dramatically: in
1939, soft-drink bottlers produced about 162 million litres of carbonated beverages; by 1967,
production passed 758 million litres; in 1986, shipments were estimated at over 2.1
billion litres; and in1998 that figure rose to 3.5 billion litres.The industry is regulated by
both federal and provincial agencies, 3 of the most important beingCONSUMER AND
CORPORATE AFFAIRS(responsible for the Consumer Packagingand Labelling Act),HEALTH
CANADA(which administers the Food and Drugs Act) andEnvironment Canada
(which focuses on environmental matters). The industry is represented by the
Canadian Soft Drink Association in Toronto and by several provincial associations.The
i nt r oduct i on of di et car bonat ed bever ages has changed t he i ndus t r y' s
pr of i l e. Sever al years ago, in response to increasing consumer diet consciousness,
the industry introduced thefirst successful sugar-free diet drinks using the artificial
sweetener cyclamate. But questionswer e r ai s ed about t he s af et y of t hi s
addi t i ve and, bas ed on exi s t i ng s ci ent i f i c dat a, Heal t hCanada banned its
use in Canadian commercialFOODS AND BEVERAGES. This decision,es t i mat ed t o
have cos t t he i ndus t r y mor e t han $15 mi l l i on, was a s et back t o di et -
dr i nk development. The industry turned to saccharin, but this too was eventually
banned. Now, anew s ugar - f r ee addi t i ve, as par t ame, has been appr oved f or
us e i n di et s of t dr i nks , and t he

2


cyclamate/saccharin situation is not expected to recur because aspartame consists of
aminoacids, which occur naturally. Aspartame-sweetened diet drinks have had
a dramatic effect onthe Canadian carbonated-beverage industry. Just before the saccharin ban
in 1977, diet drinksaccounted for about 10% of the soft-drink market; following the ban the diet
share dropped toabout 2%, consisting of beverages partially sweetened with small
amounts of sugar. In 1982,the first full year that aspartame was used in Canada, diet
drinks increased by 15.2% of totalsoft-drink sales, while the total soft-drink
industry grew 8%. In 1987 total soft-drink salesi ncr eas ed 5. 3%
over 1986, whi l e di et s of t - dr i nk s al es i ncr eas ed by 10. 7%.
Thi s s i ngl edevelopment has encouraged strong growth in the industry.


COCA COLA

thanda matlab coca cola!!!
Coca col a has t r ul y r emar kabl e her i t age. Fr om a humbl e begi nni ng i n
1886 i t has now become the flagship brand of largest manufacturer, distributor of
non alcoholic beverages inthe world.In India, coca cola was the leading soft drink till
1977 when govt. policies necessitated
itsd e p a r t u r e . Co c a c o l a h a s ma d e i t s r e t u r n t o t h e c o u n t r y i n 1 9 9 3 .
a n d ma d e s i g n i f i c a n t investment to ensure that the beverage is available to more and
more people in remote as wellas inaccessible parts of the world.Coca cola returned to India
in 1993 and over the past ten years has captured the imaginationof the nation, building
strong association with cricket, the thriving cinema industry, music etc.coca cola has been very
strongly associated with cricket, sponsoring the world cup in 1996.I n 2002, coca col a
l aunched t he campai gn, Thanda Mat l ab coca col a. i n 2003, coke
was available for just rs,5 crores in the country.

FANTA
GHOONTH BHAR SHARARAT KAR LEY!!!

Fanta entered the Indian market in year 1996 under the coca cola brand .over the years, Fantahas
occupied a strong market place and is identified as the fun catalyst. Fanta stands
for itsvibrant color, tempting taste and tingling bubbles that not just uplifts feelings
but also helpsfree spirit thus encouraging one to indulge in the moment

Limca
LIME AND LEMONI!!!
Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971,
Limca has been the original thirst choice, of millions of consumers for over three decades.The
brand has been displaying healthy volume growing year on year and limca continues
to be leading flavoring soft drinks in the country.Dive into the zingy refreshment of limca and
walk away a new person.

THUMS UP
TASTE THE THUNDER!!!

Strong cola taste, exciting personality.Thums up i s a l eadi ng car bonat ed s of t dr i nk
and mos t t r us t ed br and i n I ndi a. Or i gi nal l yintroduced in 1977, thums up was
acquired by the coca cola company in 1993.Thums up, is, known for strong, fizzy taste
and its confident, mature and uniquely masculineattitude. This brand clearly seeks to
separate the man from the boys.

SPRITE
SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!!
World wide sprite ranked as no.4 soft drink and is sold in more than 190 countries
In India,sprite was launched in year 1999 and today it has grown to be one of the
fastest growing softdrinks, leading clear lime category.Today sprite is perceived as a
youth icon. With strong appeal to youth sprite has stood for astraight forward and
honest attitude. Its clear crisp hingtaste encourages todays youth to trusttheir instincts, influence
them to be true who they are and to obey their thirst.

MAAZA
YAARI DOSTI TAAZA MAAZA!!!
Maaz a was l aunched i n 1976. I n 1993, maaza was acqui r ed by coca col a
I ndi a. Maaz a currently dominates the fruit drink category. Over the years, maaza
has become synonymouswith mango.Taaza Mango, Maaza mango, Botal mei aam,
maaza hai naam.consumers regard maaza aswholesome, natural, fun loving drink real
experience of fruit.The campaign builds on the existing equity of the brand and
delivers a relevant emotional benefit to the moms rightly captured in tagline, yaari dosti,
and taaza maaza

PEPSI
YEH DIL MAANGE MORE!!!
Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co.
It is soldin stores, restaurants and from vending machines. The drink was first made
in the 1890s in North Carolina.The brand was trademarked on June 16, 1903.There have been
many Pepsi variants producedover the years.

Diet Pepsi

Crystal Pepsi

Pepsi twist

Pepsi max

Pepsi samba


Pepsi blue

Pepsi gold

Pepsi holiday spice

Pepsi jazz

Pepsi x(available in Finland & brazil)

Pepsi next(available in Japan & south Korea) 6

7 Up

is a brand of soft drink that is lemon-lime flavored and non-caffeinated. The rights to the brand are held
by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world,
including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra. The US
version of the 7 Up logo includes a red spot between the '7' and 'Up'; this red spot has been animated and
used as a mascot for the brand as Cool Spot.

Mirinda
is a brand of soft drink originally created in Spain, with global distribution. The word Mirinda means
"admirable" or "wonderful" in Esperanto.
It is available in fruit varieties
including orange, grapefruit, apple, strawberry, raspberry,pineapple, pomegranate, banana, passionfruit, l
emon, hibiscus, Guarana, tangerine, andgrape flavors as well as Tamarind. A "citrus" flavour is also
available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor
segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of
Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the
brand towards that flavor in the early 1990s.
Mirinda is owned by PepsiCo since 1970
[1]
and is primarily commercialized outside North America. It
competes with Coca-Cola's Fanta and Dr Pepper's Orange Crush or Sunkist (soft drink) brand, with
flavour brands local to individual countries. As with most soft drinks, Mirinda is available in multiple
formulations of flavour, carbonation and sweetener depending on the taste of individual markets
Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drinkbrand produced and
owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney
and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City,
Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards."
[1]
A revised formula was
created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the
Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States
and Canada.
[2]

Between the 1940s and 1980s, there was just one variety of Mountain Dew, which wascitrus-flavored and
caffeinated. Diet Mountain Dew was introduced in 1988,
[3]
followed by Mountain Dew Red, which was
introduced and subsequently discontinued in 1988.
[4]
While Mountain Dew Red was short-lived, it
represented the beginning of a long-term trend of Mountain Dew being produced in different flavor
variations. In 2001, a cherry flavor called Code Red debuted. This product line extension trend has
continued, with expansion into specialty, limited time production, region-specific, and retailer-specific
(Taco Bell, 7-Eleven) variations of Mountain Dew.
Production was first extended to the UK in 1996, though this initial debut was short-lived as it was phased
out in 1998. A similar but very different-tasting product returned to the UK under the name "Mountain Dew
Energy" in 2010 and returned to Ireland in Spring 2011.
[5]
As of 2009, Mountain Dew represented a 6.7
percent share of the overall carbonated soft drinks market in the U.S.
[6]
Its competition includes Mello
Yello, and Sun Drop; Mountain Dew accounts for eighty percent of citrus soft drinks sold within the U.S.
[7



Chapter 2
Objectives
preferred brand of soft drink of those currently on the market
levels of brand recognition and awareness within the soft drink market (for
example are those surveyed able to recall specific advertisements)
what make a soft drink brand popular
Consumer preference i.e. flavour, still/fizzy, price, availability, product
messages.
What your respondents feel is missing from the market and if they are open to
your suggestions

Rationale(Need)
http://www.scribd.com/doc/18425173/A-COMPARITIVE-STUDY-ON-CONSUMER-
PREFERENCE-AND-HAZARDS-OF-SOFT-DRINKS

https://www.google.co.in/search?q=%E2%80%A2http%3A%2F%2Fwww.scribd.com%2Fdoc%2F1842
5173%2FA-COMPARITIVE-STUDY-ON-CONSUMER-PREFERENCE-AND-HAZARDS-OF-SOFT-
DRINKS&aq=f&oq=%E2%80%A2http%3A%2F%2Fwww.scribd.com%2Fdoc%2F18425173%2FA-
COMPARITIVE-STUDY-ON-CONSUMER-PREFERENCE-AND-HAZARDS-OF-SOFT-
DRINKS&aqs=chrome.0.57j58.1881j0&sourceid=chrome&ie=UTF-8