Você está na página 1de 84

CERTIFICATE

This is to certify that Mr. JATIN PATEL of S.V. Institute of Management, Kadi have Submitted
his Winter Project titled, The Study of Human resource at Apollo Infratech Pvt Ltd in the
year 2013-2015 in partial fulfillment of Kadi Sarva Vishwavidyalaya requirements for the award
of the title of Master of Business Administration.




Prof. BHAVIN PANDYA Prof. YUVARAJ VYAS
Head of Department Project Guide





Date: 21-1-2014




DECLARATION


I, hereby, declare that the Winter Project titled, The Study of Human resource Department at
ApolloIfratech Pvt Ltd is original to the best of knowledge and has not been published
elsewhere and this is for the purpose of partial fulfillment of Kadi Sarva Vishwavidyalaya
requirements for the award of the title of Master of Business Administration, only.



Student Name: Signature:
Jatin v.patel


S.V.INSTITUTE OF MANAGEMENT, KADI Page 1

1.Industry Analysis:

Introduction
The construction industry is the second largest industry of the country after agriculture
accounting for 11 percent of Indias GDP. Indian construction industry employs 32 million
people and its total market size is estimated at Rs. 2,48,000 crores (35,640 million ). The level
of a countrys development is reflected by its infrastructure and the desperate need for
infrastructure development has increased the demand of the construction industry in India.
The activities of the construction industry include working on new structures as well as
additions, alterations, and repairs to existing ones.

Segmentation of Construction Industry in India
o Residential, industrial, commercial, and other buildings.
o Sewers, roads, highways, bridges, tunnels, and other projects.
o Specialized activities such as carpentry, painting, plumbing, and electrical work.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 2

Outlook for Indian construction industry
Expected growth of wage and salary jobs in the construction industry will be about 15 percent
through the year 2013.
The demand for residential construction is expected to continue to grow.
Construction of nursing homes, Old Age homes, and other extended care institutions also
will increase due to aging population.
Employment in heavy and civil engineering construction is projected to increase due to
increase in highway, bridge, and street construction.

Overview of Construction Industry in India
India is the second fastest growing economy in the world.
Construction is the second largest economic activity after agriculture.
Construction accounts for nearly 65 per cent of the total investment in infrastructure.
Investment in construction accounts for nearly 11 per cent of Indias GDP.
239.68 billion or Rs. 16,747.67 billion is likely to be invested in the infrastructure sector
over the next 5 to 10 years.
Investment into this sector could go up to 93.36 billion or Rs. 6,521.06 billion by FY
2011.
The real estate and construction sectors received FDI of 216.53 million or Rs. 15.13
billion in the first half of the current fiscal year (2009).






S.V.INSTITUTE OF MANAGEMENT, KADI Page 3


The Construction Industry is comprised of companies that provide a broad array of
Infratech, planning, design, consulting, construction, and management services for a wide variety
of infrastructure and facility undertakings. Projects range from highways, bridges, mass transit
systems, and airports to commercial buildings, power transmission grids, oil and gas exploration
sites, and water and wastewater infrastructure.
Customers include federal, state, and local governments, as well as private enterprises. Clients
are located around the globe, though North America, Europe, Asia/Pacific, and the Middle East
are the largest geographic markets.
Spending on construction-management services is cyclical. Many commercial clients will
increase investment during the middle and late stages of an economic expansion; they usually cut
spending in downturns. The opposite holds true for municipalities. Governments, when possible,
spend heavily on infrastructure projects during recessions to stimulate recoveries.
Heavy Construction stocks are suitable for investors seeking above-average appreciation. The
majority of companies in this sector do not pay dividends, and distributions that are made tend to
be modest. Yields rarely exceed 2%. Investors in this industry should focus on a stocks
valuation and its relationship to the current business cycle (trough vs. peak).
Those with a long-term view may buy into this sector when the stock market appears to have
bottomed. Momentum investors may find appeal when the economy is on an upswing. The
companies under our review typically have Average (3) Safety ranks, with most having Financial
Strength ratings of at least B++. Thus, Heavy Construction balance sheets are typically strong.
This industry holds appeal for a relatively broad population of investors.
Revenue and Net Profit Streams
Companies in this industry compete for management contracts around the globe. The types of
contracts vary in accordance with each stage of the business cycle. In the early part of an
economic upswing, transportation demand will pick up, raising infrastructure spending. Once a


S.V.INSTITUTE OF MANAGEMENT, KADI Page 4

recovery has taken hold, commercial businesses gain confidence and release cash for expansion.
Late in the cycle, energy and commodity prices will rise, lifting spending on exploration and
mining. The largest, most diverse companies can produce steady revenue and earnings streams
through much of the business cycle.
In challenging times, competition in this sector can be fierce. When both government and
commercial business is scarce, contract price competition heats up, pressuring profit margins.
Operating and net margins are usually in the low double and single digits, respectively. A
number of Heavy Construction firms specialize in just a few segments of the industry.
Nevertheless, managements are cognizant of the benefits of diversification. Too, the companies
also have to determine whether fixed or variable price contracts will yield the most income.
Volatility in raw materials expense can make such determinations difficult. Managements may
also boost profitability by improving productivity and efficiency. Acquisitions, divestitures and,
among other actions, facility consolidations are common.
Mergers and Acquisitions
The barriers to entry in this industry are high, given the size and complexity of projects and
capital funding needed. The sector is also mature. Companies expand through mergers and
acquisitions; the most frequent transactions are of the bolt-on variety. M&A deals offer better
diversification of the service base, improved end-market and geographic coverage, and
maintenance of favorable competitive positions. Bigger scale helps to assure ample, steady cash
flow. Even though the industry has undergone considerable consolidation, pricing power will
come under competitive pressure in severe economic downturns, when the number of projects in
development sharply declines.
Most of the Heavy Construction companies under our review have been able to maintain healthy
balance sheets and keep plenty of cash on hand. Bolt-on acquisitions are rarely funded with debt.
Large deals are often financed with equity, especially when share valuations are at favorable
levels. Savvy managements, with a long-term view, pursue deals during weak business periods,
when purchase prices tend to be more modest. M&A has helped companies better tap into the
lucrative energy and infrastructure sectors.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 5

Capital Considerations
The majority of members of the Heavy Construction Industry are capital intensive. But the
companies do not generally carry heavy debt burdens. Managements are quite conservative.
Indeed, debt ratios are typically under 30%. A few companies, mainly focused of providing
management and Infratech services, are more labor intensive. Most construction projects are
long-term, and cash flow is fairly easy to predict, as are earnings, through the business cycle.
Rich cash flow assures the funding of day-to-day operations.
In good times, excess cash is set aside for internal and external expansion. During challenging
periods, some cash may go toward debt retirement and common stock buybacks in support of the
share price. Generally, these companies are not known to be generous payers of dividends. We
caution conservative investors that Heavy Construction stocks can be rather volatile in times of
uncertainty.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 6

Key Points

Supply The past few years has seen a substantial increase in the
number of contractors and builders, especially in the
housing and road construction segment.

Demand Demand exceeds supply by a large margin. Demand for
quality infrastructure construction is mainly emanating
from the housing, transportation and urban
development segments.

Barriers to entry Low for road and housing construction. However, high
working capital requirements can create growth
problems for companies with weak financial muscle.

Bargaining power
of suppliers
Low. Due to the rapid increase in the number of
contractors and construction service providers, margins
have been stagnant despite strong growth in volumes.

Bargaining power
of customers
Low. The country still lacks adequate infrastructure
facilities and citizens have to pay for using public
services.

Competition Very high across segments like road construction,
housing and urban infrastructure development.
Relatively less in airport and port development.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 7



Industry structure


In order to understand the precise relationship between output, revenue and price, afirm has to
know the structure of the market or industry into which it is selling its product. There arevarious
market structures. At one extreme, there is a monopolywhere one producer dominates the market
and controls the price and output decisions. At the other extreme, both buyers and sellers
correctly assume that they cannot affect market price this market structure is known as perfect
competition. Most firms involved in construction are engaged in market structures between these
two theoretical extremes. In the language of textbook economics, they are involved in
imperfectly competitive markets where the clients and contractors have to take into account
how their individual actions will affect the market price. (Here, it might be useful to review Key
Points 6.1.) We shall examine these real-life scenarios in more detail once we have set up a
reference point for the discussion.

THE PURPOSE OF PERFECT COMPETITION

To begin, we consider in some detail the hypothetical scenario of a perfectly competitive market.
Although no real industry actually operates in such a market, it provides an important reference
point for economists. In the case of construction, there are also some interesting parallels in
reality. The perfectly competitive market acts as a benchmark from which other market situations
can be judged. As we will show, an optimum allocation of resources arises from perfect
competition because every firm is producing at minimum unit cost. Consequently, we will be
able to develop an understanding of what is meant by a fair price, a normal profit and an
efficient industry.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 8


The Characteristics of Perfect Competition
The term perfect competition relates to a specific model market structure with these defining
characteristics.

The product sold by firms in the industry is homogeneous. This means that the product sold by
each firm in the industry is a perfect substitute for the product sold by every other firm. In other
words, buyers are able to choose a product from a large number of sellers in the knowledge that
it is essentially the same. The product is thus not in any sense differentiated regardless of the
source of supply.

Any firm can enter or exit the industry without serious impediments. Resources must also be
able to move in and out of the industry unimpeded; without, for example, government legislation
preventing any resource mobility.

There must be a large number of buyers and sellers. When this is the case, no single buyer or
seller has any significant influence on price. Large numbers of buyers and sellers also means that
they will be acting independently.

There must be complete information available to both buyers and sellers about\ market prices,
product quality and cost conditions.

Now that we have defined the characteristics of a perfectly competitive market structure, we
consider the position of an individual firm. We define a perfectly competitive firm as: one that
is such a small part of the total industry in which it operates that it cannot significantly
affect the price of the product in question.

This means that each firm in the industry is a price-taker it takes the price as something that is
beyond its individual control. How does a situation arise in which firms regard prices as set by
forces outside their control? The answer is that even though every firm, by definition, sets its
own


S.V.INSTITUTE OF MANAGEMENT, KADI Page 9

prices, it must always considers the prices of its competitors. The firm in a perfectly competitive
situation finds that it will eventually have no customers if it sets its price above the competitive
price. Let us now see what the demand curve of an individual firm in a competitive industry
looks like.
Indias construction sector is also the second largest employer in the country following
agriculture, having 18 million workers directly and 14 million indirectly. Exports constitute
about 5% of the size of domestic market that include construction materials, services and cheap
labor. The country's main international trading partners in this sector are the Middle East, Africa,
and Malaysia. In `dian companies have very limited exposure to large markets such as the
United States, Japan and Europe.
Demand for construction equipment
India's booming infrastructure sector is fuelling demand for all kinds of construction equipment.
Before the opening up of the Indian economy and the entry of international majors, much of
infrastructure development and construction in the real estate sector was done manually. But
with the sectors undergoing dramatic changes with 60-storeyed sky-scrapers being built in
cities like Mumbai and thousands of kilometers of expressways and highways being laid across
the subcontinent - builders and contractors are acquiring sophisticated equipment to execute the
multi-million-dollar projects. For the construction equipment sector, which has adapted rapidly
to the changed scenario, this is indeed good news, as it paves the way for an exciting future.
Impact of Union Budget 2012 on construction sector
India today is facing a unique challenge of dealing with high inflation, while continuing high
growth. Boosting of supply in all industries, including incentivizing of infrastructure
development, streamlining of regulatory process to reduce time and costs for business and tax
incentives for low cost housing are all important areas which will help reduce inflation and also
enable growth rates to be maintained.
Infrastructure remains a vital sector for Indias growth story, which was reiterated by countrys
Finance Minister (FM) Pranab Mukherjee in his Budget 2012-13. Construction projects in


S.V.INSTITUTE OF MANAGEMENT, KADI Page 10

various areas like road, low-cost housing, ports and airports, bridges and special economic zones
(SEZ) will propel the growth and order book of construction companies.
Green building initiatives
The construction industry in India is one of the largest economic activities contributing to the
nation's development. India has been witnessing tremendous growth in building and construction
sector for the past five years. With the increase in income levels there are also changes in the life
styles of various sections of the society. While this is a healthy trend, it is putting enormous
pressure on the industry have a vital role to play in preserving the environment.
According to the Indian Green Building Council (IGBC) the market for Leadership in Energy
and Environmental Design (LEED)-rated green buildings in India is projected to increase to
USD $ 5.11 billion by 2012 and the total market for green building materials and equipment in
India is estimated to be about eight times the size of the LEED-rated green building market in
India.
With a modest beginning of 20,000 sq.ft of green footprint in the country in the year 2002, today
about 502 green buildings with a footprint of over 357 million sq.ft are being constructed all over
India. The projected market potential for green building material and technologies is estimated to
be $40 billion by the year 2013.
Also as the building sector is the third largest consumer of energy and energy consumption is
expected to grow at rate of 4.3 percent (exceeds 1.3 percent population growth rate), but green
buildings have a upper hand in this, which becomes clear with the stating that it has the potential
to save 30-40 percent energy.
Also IGBC has assured that by 2100, there will be about $402 million worth of green buildings.
Hence it has demanded from the governing bodies that it should be mandatory for buildings
above 20,000 square feet to incorporate minimum green features. It also sought incentives such
as reduction in property tax and lower water and electricity tariffs for buildings that are
Leadership in Energy and Environmental Design certified.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 11



SWOT Analysis on Construction Industries in India

Strengths

Employment and training opportunities in the field of construction.
Private sector housing boom and commercial building demands Construction of the multi
building projects on the feasible locations in the country.
Good structured national network facilitates the boom of construction industry.
Low cost well- educated and skilled labour force is now widely available across the
country.
Sufficient availability of raw material and natural resources in the country is supportive
for the industry.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 12


Real estate development is on high and it is attracting the focus of the industry towards
construction.

Weakness

Distance between construction projects reduces business efficiency.
Training itself has become a challenge.
Changing skills requirements and an ageing workforce may emphasize the skills
gap.
Improvement in long-term career prospects is highly required to encourage staff
retention and new entrants.
External allocation of large contracts becomes difficult.
Lack of clearly defined processes and procedures for construction and its
management.
Huge amount of money needs to be invested in this industry.

Opportunities
Continuous private sector housing boom will create more construction
opportunities.
Public sector projects through Public Private Partnerships will bring further
opportunities.
Developing supply chain through involvement in large projects is likely to
enhance the chances in construction.
Renewable energy projects will offer opportunities to develop skills and capacity
in new markets.
More flexible training delivery techniques are now available.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 13

Financial supports like loan and insurance and growth in income of people is in
support of construction industry.
Threats
o Long term market instability and uncertainty may damage the opportunities and
prevent the expansion of training and development facilities.
o Current economic situation may have an adverse impact on construction industry.

o Political and security conditions in the region and Late legislative enforcement
measures are always threats to any industry in India.
o Infrastructure safety is a challenging task in construction industry.
o Lack of political willingness and support on promoting new strategies.
o Natural abnormal casualties such as earth quake and floods are uncertain and can
prevent the construction boom.
o Inefficient accessibility in planning and concerning the infrastructure.
o Competitors are emerging in the industry by leaps and bounds.


Problems faced by construction industry

1. Construction industry suffers from capacity constraints.
2. Lack of trained manpower and managerial skills with performance much below
international level.
3. The industry is starved of finance.
4. Small and medium contractors do not have the wherewithal to upgrade their
capability.
5. Quality, safety, environment and social aspects are also not being addressed
appropriately.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 14

PEST Analysis of Construction Industry

PEST refers to all political, economic, social and technological factors affecting any industry.
The objective of PEST analysis is to objectively study the environmental factors facing a firm,
company or an industry. The external environment affects the company in many different
manner and unlike internal environment it cannot be influenced much.
Political Factors
The political factors affecting the construction and housing industry mostly consists of
documentation and permits that has to be obtained during the various phases of construction of a
structure and its sale.
Building Commencement Certificate: Construction of a building or any such structure
cannot take place unless and until the builder or the company secures a commencement
certificate from the authority, in case of Mumbai it is the BMC who gives IOD&CC-
Intimation of Disapproval & Commencement Certificate.
Brihan Mumbai Corporation [BMC] Developing Plans: BMC developing plans form the
most basic criteria in selecting a site. These developing plans chart out pre-defined areas,
which the BMC has already allocated for certain purposes.
E.g. In a given area, some land is reserved for plantation/farming, some piece is kept for
industrial establishments like the MIDC area and the other one reserved for residential purposes.
So the Builder finds out the type of land, which is suitable for his purpose, i.e.; if he wants to
build up a residential complex, then he has to do so in the area reserved for residential purposes;
as per the BMC developing plans.




S.V.INSTITUTE OF MANAGEMENT, KADI Page 15

Economic Factors

Fluctuations in prices of inputs: Many builders tend to stop work when the prices of
inputs like cement, iron etc goes up so as to wait for the time when they expect the prices
will come down. This result in unnecessary delay in the work and the cost of wasting
time would actually be more than the increase in price.

Changes in demand: Changes in demand due to factors like changes in disposable income
of prospective buyers and inflation. Also with the easy availability of housing loans and
tax exemption on loans the demand for houses is rising.

Future Growth & Resale Value: Any project must be located in an area that if not fully
developed must at least be on the way. This is because people prefer those areas having
high resale value and will fetch them a good amount of gain.

Stamp Duty & Registration: Payments of Stamp duty followed by the registration of the
agreement are two important acts when one enters into an agreement with a
developer/seller. With the decrease in the stamp duty by 50% it is considered as a good
sign for Construction Sector.


Social Factors
Credibility of the company/firm: People dont know what kind of materials has been used
in the construction of a building or a structure. Credibility of a builder or the company
plays an important role in convincing the buyer to buy the house and be sure of the
quality of construction work done. A low credibility or image can lead to poor financial
performance. A good image is not just built in a day, it takes years of servicing the
society through following high standards of work in the process of construction and sale.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 16


Perceived Image of the property developed: A flat in a area may cost much more than a
one in a so area. This factor can also determine the success of failure of a project. A flat is
selected on the basis of infrastructure facilities like water availability, transport facilities,
nearness to schools, colleges, hospitals, shopping complexes, leisure centers, etc.
Building Facilities: The builders may offer buildings that have swimming pools, health-
clubs, gyms & parks.

Technical Factors
Due to technical nature of the construction process, the technical environment keeps on changing
everyday. There are developments in techniques used, materials used and various other such
aspects of the construction business. A few of such developments are as follows
Pre-structured Concrete Blocks: These are blocks of concrete, which are made in the
factories according to the dimensions of the building or structure to be built. It is just like
a jigsaw puzzle where these blocks are put together using a huge crane and joined
together using mortar by workers. This enables quick completion of work and also
economies of scale.
Mixture of Cement and Sand: nowadays in order to save time the constructor can order
the mixture of sand and cement directly from the suppliers as against the traditional way
of ordering cement and sand separately and then filtering them and then mixing it.
Other Equipments: other modern machines that are used in construction are the use of
huge drilling type of machines to dig the ground, which was before done by workers.






S.V.INSTITUTE OF MANAGEMENT, KADI Page 17


NATURE OF DEMAND & SUPPLY
Supply
The past few years has seen a substantial increase in the number of contractors and builders,
especially in the housing and road construction segment.
Demand
Demand exceeds supply by a large margin. Demand for quality infrastructure construction is
mainly emanating from the housing, transportation and urban development segments.
India's booming infrastructure sector is fuelling demand for all kinds of construction equipment.
Before the opening up of the Indian economy and the entry of international majors, much of
infrastructure development and construction in the real estate sector was done manually. But
with the sectors undergoing dramatic changes with 60-storeyed sky-scrapers being built in
cities like Mumbai and thousands of kilometers of expressways and highways being laid across
the subcontinent - builders and contractors are acquiring sophisticated equipment to execute the
multi-million-dollar projects. For the construction equipment sector, which has adapted rapidly
to the changed scenario, this is indeed good news, as it paves the way for an exciting future.
BARRIERS TO ENTRY& EXIT
Entry
Low for road and housing construction. However, high working capital requirements can create
growth problems for companies with weak financial muscle.
Exit
High for road and housing, construction. However, high working capital requirements can create
growth problems for companies with weak financial muscle.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 18

PORTERS 5 FORCES



Bargaining Power of suppliers
Low able to centralize procurement to get better deals. Lots of large & small suppliers. Skilled
construction workers have high supplier power but market is down 10% so more unemployed
skilled workers Low. Due to the rapid increase in the number of contractors and construction
service providers, margins have been stagnant despite strong growth in volumes. This
organization raw material easily available than bargaining power suppliers are highly affect.

Threat of market entry
Low- Set up costs are high(machinery, tenders, materials- usually need to fund project until stage
payments are made). Construction is very capital intensive industry. Economies of scale make it
difficult for new entrants to compete.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 19



Bargaining Power of buyers
High- tenders must be submitted for projects. Number of projects are down so each tender must
be more competitive that in previous years Low. The country still lacks adequate infrastructure
facilities and citizens have to pay for using public services.In this organization the buyers are
many than products easily sale to the market.

Substitute products or services
Low- For some products there are substitutes (e.g. prefabricated buildings for some hospitals/
school buildings) but none for roads/ stadia office blocks (although some smaller offices can be
substituted by prefabs too.There are many substitutes are available and organization use research
and development process.

Rivalry among existing firms
High- Reduced opportunities and large number of companies has made the industry extremely
competitive (as seen by margin in industry being really low).
This organization many buyers and many sellers than rivalry is possible.

NAME OF THE COMPETITOR
1. Himalaya Engineering.

2. Ashirvad Road Equipments

3. Siddhartha Road Equipments





S.V.INSTITUTE OF MANAGEMENT, KADI Page 20










2.COMPANY ANALYSIS




S.V.INSTITUTE OF MANAGEMENT, KADI Page 21












S.V.INSTITUTE OF MANAGEMENT, KADI Page 22


1.1 INTRODUCTION

Apollo Infratech Private Limited One of India's premier infrastructure backbone companies - is
all set to provide international standards and global technological breakthroughs to the Indian
infrastructure companies in the construction industry. Apollo's concrete solutions are cost
effective, user friendly and easy to maintain, Now with growing distribution & dealership
network across india, all Apollo products are backed by strong after - sales services. Apollo
Infratech is equipped with most modern and sophisticated factory setup and design development
facilities to produce high quality concrete construction equipment.

When it comes to building modern infrastructure, Apollo Infratechs Concrete Solutions
have no match in terms of quality, productivity
Apollo Infratech one of Indias largest manufacturers of high quality concrete construction
equipment such as concrete batching plants, transit mixers, concrete pumps and related spares -
is all set to provide Indian infrastructure companies with International standards and global
technological breakthroughs in construction industry.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 23

1.2 COMPANY INFORMATION

Company name : Apollo infratech. pvt.Ltd
Year of establishment : 2007
IndiaMART Member Since : 2009
Legal status firm : Privet ltd.co.registered.
Product services : Road construction equipment & exporter
Turn over : US$ 1-10 Million (or Rs. 4-40 Crore Approx
Business type : manufacture Company
Major Markets : Australia/NZ, Indian Subcontinent, Caribbean,
East/Middle Africa, North Africa, South/West Africa, East Europe, East Asia, Central
America, North Europe, Middle East, South America, South/West Europe, South East Asia and
North America
Address : Ahmedabad-Mehsana State Highway
Mehsana, Gujarat - 382 740 (India)
Contact person : Mr. Mrugesh P. gami
Telephone : +(91)-(2764)-232217
Fax : +91-9099144744
Website : http://www.Apolloinfratech.com
Trade Membership : RCMC Builder Association of India
Number of Employees : 101 to 500 People


S.V.INSTITUTE OF MANAGEMENT, KADI Page 24

1.3 Vision

The vision of Apollo is to occupy the utmost crown in the field of concrete production,
conveying and placement. We want to proceed forward with the right mix of innovation and
technology. Our vision is to satisfy our customers with a complete range of concrete
construction equipment that can be dynamic even in the toughest conditions.

Mission
We always strive to bring out the finest technology products with a focus to deliver complete
reliable solutions. We desire to add utmost value to the business of our customer's and to patch
up as their long term partners. The mission of the Apollo Infratech is to lead the world of
concrete production by designing and building state-of-the-art concrete constructionequipment
with best and proven technology in the entire world.

Philosophy

We believe that the swift growth of Apollo Intratech is based on the entrepreneurial spiritand
commitment shown by each and every individual of the company.We unite together and built a
group which in turn builds Apollo Infratech.Our philosophies are nothing but integrity, high
ethical standards, technology excellence,stringent quality, reliability and commitment to
customers and even to the community around us.






S.V.INSTITUTE OF MANAGEMENT, KADI Page 25

1.4 Promoters

Mr. Ajit T. Patel has more than 3 decades of experience in road construction equipment
manufacturing industry. He is one of the founders of Apollo group which pioneered the road
construction equipment manufacturing in India. It was only natural for him to diversify into
equipment manufacturing of concrete construction equipment. He is a leader with a vision
who can think big, aim high and achieve nothing but the best. Under his able guidance,
Apollo Infratech is striving to grow fast, while serving the infrastructure and construction
industry at its best.


Mr. Mitul Patel returned to India in 2003 with an Infratech degree from Penn State
University, US and a dream of building world class manufacturing facility that can contribute
to the growth of his country. Since then he has been spearheading Apollo Infratech and under
his dynamic leadership the company has seen major export and domestic growth. He is young
and bursting with positive energy that can place the company among top construction
equipment manufacturers. His focus is on bringing in the finest technology products and
expertise to the industry, with an aim to deliver complete and reliable solutions.










S.V.INSTITUTE OF MANAGEMENT, KADI Page 26

1.5 Dealer Details
Chandighadh
Mr. Deepak Aggarwal
Mobile : +91-9814012282
E-mail : sales.chandigarh@Apolloinfratech.com
Three s enginearigservice
7,13,14 maruti kunj
Maruti vihar colony
Mohaba Bazar,
Kota Road, Raipur
Chhattisgarh
ANDHRA PRADESH
Mr. V.V. Rajendra Prasad (M.D),
Tel : +91-40- 66715708
Mr. Srinivas (G.M),
Mobile : +91-9985208888
M/s. V.V.C. Automotives
E-mail : sales.ap@Apolloinfratech.com
Door No - 1-10-8/5, 1st Floor
Above Rahul Automobiles Spares Division,
Begumpet, Hyderabad 16
JAMMU & KASHMIR
Mr. K. K. Kak
Tel : +91-191-2642543
Tristar Sales
Fax : +91-9419189102
E-mail : sales.jk@Apolloinfratech.com
Ved Mandir Road
105, Karan nagarJammu - 180 005


S.V.INSTITUTE OF MANAGEMENT, KADI Page 27

NEPAL
Mr. Rajendra Mahatra
Tel : +977 (1) 5006073, 5006328
(Managing Director)
Mobile : +91-98511-03433
Auto- Electro- Mech Pvt. Ltd
E-mail : sales.nepal@Apolloinfratech.com
Balkumari,
Lalitpur



S.V.INSTITUTE OF MANAGEMENT, KADI Page 28











S.V.INSTITUTE OF MANAGEMENT, KADI Page 29

2.1 INTRODUCTION
Apollo infratechpvt.ltd.one of Indias largest manufacturers of high quality concrete construction
equipment such as concrete batching plants, transit mixers, concrete pumps and related spares -
is all set to provide Indian infrastructure companies with International standards and global
technological breakthroughs in construction industry.
Apollo Infratech one of India''''s largest manufacturers of high quality concrete construction
equipment such as concrete batching plants, transit mixers, concrete pumps and related spares-is
all set to provide Indian infrastructure companies with International standards and global
technological breakthroughs in construction industry. Apollo Infratech is a natural diversification
for its promoters originating from road construction equipment manufacturing background of
around 3 decades.

2.2 PRODUCT & SERVICES

CONCRETEBACHINGPLANT








Concrete Batching Plant ATP 90




S.V.INSTITUTE OF MANAGEMENT, KADI Page 30


Transit Mixers ATM 2 / ATM 4 / ATM 6 And ATM 8






Salient Features :
Long life of mixing drum & spirals due to highly durable steel which increase the stability and
reduces the wear out
Efficient hydrostatic drive ensuring low fuel consumption
User friendly operations
Optimized position of spirals provides ensures maximum discharge of concrete
Imported hydraulic pump, Motor.
Hardened rollers increase the reliability of the performance, Covers provide the safety &
Protection against dust
Efficient & Reliable round the clock after sale-service, by dealership network across all Over
India
Mixer drum rotates on machined ring to achieve concentricity & smooth rotation
Micro filtration system ensuring hydraulic pump & motor
protection
Compact mixing unit.

Trailer - Mounted Concrete Pump PMP 40



S.V.INSTITUTE OF MANAGEMENT, KADI Page 31


Drive Unit :
Gate Valve :
The single rod gate valve having induction hardened rod and gate The prime mover (Engine /
Motor) to drive the world's best hydraulic pump, which will automatically adjust its pressure
and flow depending up on the concrete load to ensure flawless concreting. In addition to this
the flow of the pump shall also be adjusted manually.

Structure and Axle :
The trolley frame is made out of sturdy steel structure to take care of all site conditions. An
eye hook is also provided for toeing purpose. The axle provided with a spring suspension to
ensure the dragging speed of 40 km/hr.

Scope of Supply :
Pumping unit mounted on a chassis, axle with spring suspension, agitator assembly,
mechanical remote, hydraulically driven air compressor for pipe cleaning, cast Siamese pipe.

Pressure Unit Kit :
The maintenance free differential cylinders are controlled by an integrated controlled unit, to
ensure the high performance with minimal heat losses.
This gives a most efficient concrete pump of this range.
We are the only manufacturer to give both high pressure and low pressure pumping in gate
valve design concrete pumps.
The system shall be controlled by the mechanical remote control for user friendly operation.
The control housing is made out of single piece manganese steel casting.

Agitator System :
The agitator system consists of hopper, agitator shaft and a gear box. The hopper and the
agitator shafts are made out of wear resistance materials to give a better life, and the
bidirectional gear box will prevent the concrete from setting up.


Pumping Material :
The portable concrete pump shall pump the pumpable concrete having slump of 75 to 150.
Even the concrete having 40 mm aggregate also shall be pumped.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 32


valve plates of high wear resistant property, ensures the high pressure pumping by cutting the
concrete with high speed.

Ram Assembly :
The newly designed ram assembly gives more life to the Rams and delivery cylinders in
comparison with any of the conventional models.

Outlet Connection :
The outlet connection consists of Siamese pipe, taper pipe 180, connection pipe, and taper
pipe 150, we are the only manufacturers to give all the said items in single piece manganese
steel castings. This will give high wear resistance and more life in comparison with any of the
conventional models available
Concrete Batching Plant ATP 20

Mobile Concrete Batching Plant

Features:
Available with two types of mobility options:Tow Bar system
including two fabricated axles, swivel mechanism for front axle.(it
can be towed with JCB, Tipper, High HP Tractor etc.) / Trailer Horse towing system
including King Pin, Reconditioned axle with leaf spring & air Braking System
Substantial energy Saving
Optimum mixing performance
Easy maintenance and low running cost
High accuracy weighing system
Easy and quick to erect and start

HTST Concrete Batching Plant ATP 45, ATP 60, ATP 90

Twin Shaft Mixer :
A modern mixing technology which ensures a complete
homogeneous concrete quality with shorter cycle times


S.V.INSTITUTE OF MANAGEMENT, KADI Page 33

The floor and full wall of the mixing cylinder are lined with special wear-resistant and
replaceable plates with long service life and low operating cost
Emergency manual discharge facility
Self hammering rings on both shafts
Its robust design ensures low operating costs and a high reliability.

In-line Aggregate Storage Bin with Weighing Conveyor :
Aggregates batching by electro pneumatically operated bin gates
Sand bin equipped with electromechanical vibrator for an easy material flow
Trouble-free aggregate loading in to the bins using a loader / conveyor
Suspended weighing conveyor using electronic load cells for accurate weighing

PLC based Control System :
Computer SCADA System with process visualization
User friendly touch screen
MIS reports for production & current status


Effective and reliable solution for complete management of a concrete mixing plant
Digital weight displays with automatic batching functions and interface for PLC
Manual / semi auto / fully auto operations
Recipe management system

Features :
Reduced cycle time due to Independent weighing system for cement, water, aggregates
Substantial energy saving
Optimum mixing performance
Easy maintenance and low running cost
An easy and quick erection
High accuracy weighing system
Robust custom built plant
Operator friendly fully advance control panel
Door step service, technical support and spares back-up, by dealership network all over India

continuous pasteurizers are extensively used for pasteurization of milk and cream in dairy &
food industries. Plate heat exchangers based pasteurizer offer enormous convenience for
processing milk, cream with flexibility, high thermal efficiency and effective heat try...


S.V.INSTITUTE OF MANAGEMENT, KADI Page 34




Trailer - Mounted Concrete Pump PMP 40


Drive Unit :
The prime mover (Engine / Motor) to drive the world's best
hydraulic pump, which will automatically adjust its pressure and
flow depending up on the concrete load to ensure flawless
concreting. In addition to this the flow of the pump shall also be
adjusted manually.

Structure and Axle :
The trolley frame is made out of sturdy steel structure to take care of all site conditions. An
eye hook is also provided for toeing purpose. The axle provided with a spring suspension to
ensure the dragging speed of 40 km/hr.

Scope of Supply :
Pumping unit mounted on a chassis, axle with spring suspension, agitator assembly,
mechanical remote, hydraulically driven air compressor for pipe cleaning, cast Siamese pipe.

Pressure Unit Kit :
The maintenance free differential cylinders are controlled by an integrated controlled unit, to
ensure the high performance with minimal heat losses.
This gives a most efficient concrete pump of this range.
We are the only manufacturer to give both high pressure and low pressure pumping in gate
valve design concrete pumps.
The system shall be controlled by the mechanical remote control for user friendly operation.
The control housing is made out of single piece manganese steel casting.

Agitator System :
The agitator system consists of hopper, agitator shaft and a gear box. The hopper and the
agitator shafts are made out of wear resistance materials to give a better life, and the
bidirectional gear box will prevent the concrete from setting up.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 35


Pumping Material :
The portable concrete pump shall pump the pumpable concrete having slump of 75 to 150.
Even the concrete having 40 mm aggregate also shall be pumped.

Gate Valve :
The single rod gate valve having induction hardened rod and gate valve plates of high wear
resistant property, ensures the high pressure pumping by cutting the concrete with high speed.

Ram Assembly :
The newly designed ram assembly gives more life to the Rams and delivery cylinders in
comparison with any of the conventional models.

Outlet Connection :
The outlet connection consists of Siamese pipe, taper pipe 180, connection pipe, and taper
pipe 150, we are the only manufacturers to give all the said items in single piece manganese
steel castings. This will give high wear resistance and more life in comparison with any of the
conventional models available.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 36


1.Inline Aggregate Storage Bin With Weighing Conveyor

Salient Features of Inline Aggregate Storage Bin with Weighing Conveyor :

* Aggregates batching by electro pneumatically
operated bin gates
* Sand bin equipped with electromechanical
vibrator for easy material flow
* Trouble free aggregate loading in to the bins
using a loader/conveyor
* Suspended weighing conveyor using
electronic load cell for accurate weighing
* Hinge type extension for easy erection

Contact Person

Mr. GIRIRAJ DAVE (General Manager
(Marketing)

Other Related Products



Skip Hoist


Salient Features of Skip Hoist :
* Used to feed the aggregates in to the mixer
* Skip with hoisting motor and cable drum
* Separate limit switch for ascent, wait, descent and safety position
* Detection system for a slack cable
* Dual speed motor for ascent and descent
* Safety guard mounted on cable drum













S.V.INSTITUTE OF MANAGEMENT, KADI Page 37



Description/Specification

they are offering fine and high quality concrete batching plant with horizontal silos to our most
reliable customers which are situated all round the nation. These concrete batching plant with
horizontal silos are available in various specifications and dimensions according to its
applications.







Contact Person

Mr. Mitul Patel


Other Related Products

Mobile Concrete Batching Plant




they are offering fine and high quality mobile concrete batching plant to our most reliable
customers which are situated all round the nation. These mobile concrete batching plant are
available in various specifications and dimensions according to its applications.
Concrete Batching Plant


they are offering fine and high quality concrete batching
plant to our most reliable customers which are situated all
round the nation. These concrete batching plant are available
in various specifications and dimensions according to its
applications

Mobile Concrete Mixer With Pump



thety are offering fine and high quality mobile concrete
mixer with pump to our most reliable customers which are
situated all round the nation. These mobile concrete mixer
with pump are available in various specifications and
dimensions according to its applications


S.V.INSTITUTE OF MANAGEMENT, KADI Page 38


Transit Concrete Mixer



they are offering fine and high quality Transit
Concrete Mixer to our most reliable customers
which are situated all round the nation. These
Transit Concrete Mixer are available in various
specifications and dimensions according to its
applications





3.Stationary Concrete Pumps


they are offering fine and high quality Stationary
Concrete Pumps to our most reliable customers
which are situated all round the nation. These
Stationary Concrete Pumps are available in various
specifications and dimensions according to its
applications.


Contact Person

Mr. Mitul Patel

3. Pan Mixer



Salient Features of Pan Mixer : * Newly designed
Pan Mixer with side scrappers for better Mixing. *
The floor & full wall of the mixing cylinders are
lined with




special wear resistant and replaceable plates with
long service life and low operating cost


S.V.INSTITUTE OF MANAGEMENT, KADI Page 39


Contact Person

Mr. GIRIRAJ DAVE
(General Manager (Marketing)





Other Related Products

Mobile Concrete Batching Plant



they are offering fine and high quality mobile
concrete batching plant to our most reliable
customers which are situated all round the nation.
These mobile concrete batching plant are available in
various specifications and dimensions according to
its applications.





Micro Processor Base Control Panel

Description/Specification
Salient Features of Micro Processor Base Control
Panel :

* Micro Processor controller based panel with
computer & printer
* All Motors are protected through MPCBs
* Effective & reliable solution for complete
management of a concrete mixing plant
* Digital weight display with automatic batching
functions and interface for controller
* Manual/Semi Auto/Fully Auto operations
* Recipe management system Optional :






S.V.INSTITUTE OF MANAGEMENT, KADI Page 40

* PLC based control panel with SCADA or
* Command Alkon

Contact Person

Mr. GIRIRAJ DAVE (General Manager (Marketing))



control panel for concrete batching plant

Description/Specification

Our range of concrete batching plant control panels have been used for precision mixing quality
of every batch. Control panel built with standard make switchgear products and all necessary
protections. PLC based control system includes:5.7inch touch screen display with 10 interface
key25 different screens for batter monitoring Auto, manual and offset three different modes.
Easy weigh calibration Three password level Print of last 10 batch with all material total







S.V.INSTITUTE OF MANAGEMENT, KADI Page 41





3.
MARKETING
DEPARTMENT










S.V.INSTITUTE OF MANAGEMENT, KADI Page 42

3.1 INTRODUCTION

A market in generally may be described as a place or geographical area where buyers and sellers
are meeting and there is an exchange of the goods and services against money or in term of
money.

Marketing department enables any company or firms to sales is products to the prospective
customers who actually require it marketing test of the company. Marketing consist of all
activities by which a company itself into environment creativity and profitability marketing job it
to convert society needs in to profitable opportunities.

Marketing management is a process involving analysis, planning, implementation and control
that is covers goods, services and ideal that it resets on the nation of exchange and that the foal is
to produce satisfaction for the parties involves.


















S.V.INSTITUTE OF MANAGEMENT, KADI Page 43


3.2 MARKET SEGMENTATION

A market segment consists of a large identifiable group within a market. APOLLO Company
that practices in the two cities segment marketing recognizes that buyers differ in their want
purchasing power, geographical location, buying articles and buying habits.
For the APOLLO Infratech Company we can say for the company is local area and state level
because of their durability and federation rules. And for the order products the market is segment
by the federation rules, which has no limits.

Therefore we can see that market segmentation is done on the basis of the geographical location
and served each area differently.

3.3 PRODUCT PLANNING

Product planning is the fundamental step of the every business concern. The product planning
enables the manufactures to yield maximum satisfaction to the customers by the marketing the
qualities and quantitative changes and marketing the product less costly.

The drying plan it product keeping in mind requirement and demand of the customers.
What modifications are requiring in the existing products?
Whether prices are affordable or not?
Either quality of product should be improved or not?

All these questions are taken into consideration when planning of the product is made or
modification. Product planning is the fundamental step of the every business concern. The
product planning enables the manufactures to yield maximum satisfaction to the customers by
the marketing the qualities and quantitative changes and marketing the product less costly.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 44

3.4 PRICING POLICY

PRICE:-

To a manufacturer price represents quantity of money received by the firm or seller. To a
customer it refreshment sacrifice and hence his perception of the value of the product.

PRICING POLICY:-

For selling any product the most improvement which a buyer considers is price should be
reasonable and in his they are also heir. The another factory is competitors price this firm is
consider they determine it so that there is no any type of big fluctuation in price level between
competitors price and their price.


3.5 DISTRIBUTION CHANNEL
In the fields of marketing, distribution channel refers to the exchange of the goods and services
from the producers. So far as APOLLO Infratech Company is concerned with the federation and
it sales its products through this federation. So the company has to sell his goods with thehelp of
one channel level 1. Company distribution channel is as follow:












S.V.INSTITUTE OF MANAGEMENT, KADI Page 45

3.6 SALES PROMOTION

Today, a sales promotion is a necessity and not merely a luxury or fashion. It is not expenditure.
It is and expenditure which yields a rich dividend after sometimes. In simple words, we can
define it as those activities, which aim at sales expansion; these activities exclude the advertising
and personal selling.
APOLLO Company gives little importance to the sales promotion as they have employed the
tool of advertising to promote the sales of company. Many sales promotion tools are available.
APOLLO Infratech Company uses following types of tools to promote the sales of company.

[A] Consumer promotion tools:-

Offering free sample of new product
To offer certain amount of goods with the purchase of fixed amount.
Giving some coupon for saving
To give trust, Money refund policy should be offered

[B] Trade or Middle production:-

He should be given buying allowance.
Free samples are also distributed.
Dealer listed promotional.
Sales contents.









S.V.INSTITUTE OF MANAGEMENT, KADI Page 46

3.7 MARKETING RESEARCH

Research is one of the main elements of his report on the basis of the research they come to the
final destination; in the research the element are Instrument, sampling, sources of data
questionnaire. The instrument represent the instrument which is they are using after this
research. In the sampling they are selected some areas and on the basis of this area they survey
the different retailer by the questionnaire. In sources if data they use the both types of data i.e.
primary and secondary data. We prepared the questionnaire in such a way so that by the
minimum question it results in the multiple answers. Marketing research is the systematic
gathering, recording and analyzing or dates about problem consider with the market place. I.e.
problem, relating to a product, price, promotion and distribution of the. Of marketing research is
said to be moving away from simple suspire to action oriented decision oriented, problem
solving research.
Marketing research is concerned with all those factors with have a direct impact upon the
marketing of product and services. It is the study of any part of the total marketing process and
entire are oaf buyer behavior and attitudes in the market place.
There is no separate department for the market research in this partnership. Company yet
information by the survey at agents, distributors and customer firm keep in mind only customer
satisfaction an try to ensure that customer get more satisfaction in their product.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 47



4.
FINANCE
DEPARTMENT











S.V.INSTITUTE OF MANAGEMENT, KADI Page 48

4.1 INTRODUCTION

The finance management is relied with the working capital management, long-term financial
sources. Management of the fixed assets.The APOLLO Infratech Company management gives
special attention to this and keeps records and evolution is made. Proper actions should be taken
for the controlling the inventory. In addition cash control is also necessary.Finance management
is mainly concerned with the procurement and use of the funds achieves the smooth flow of
production and other activities carried for the achievement of ultimate goal.
Finance today is concerned as lifeblood of any organization which is only one factor governing
life of the organization to continue finance management is concerned with the investment, capital
budgeting assets and working capital management etc.The company has not separate finance
department the account department is the finance department of the APOLLO Infratech
Company.

4.2 FINANCIAL PLANNING

Financial planning is the key factor, which decides the success or failure of any organization.
Every company has needs of the financial planning in the integrate point over all management.
Planning as so planning is a continuous and control activity.Financial information is read to
predict compare and evaluates the firms earning artily. Financial planning is slot of forecasting
inflows and outflows of each in a business as it most sensitive of the company of concern. Any
organization cannot neglect the financial planning. Decision concerning the use of limited
resources determination and objections and good are to be taken here. APOLLO Infratech
Company is operating at the small level but they plan the financial activities and their needs. The
plan is about the sources of the inventory, working capital, fixed capital etc. for making financial
planning more effectiveness. Thus by taking consideration all this things they developed their
financial need.With the use of the financial planning company can make estimation of total
capital, working capital and long term capital. Therefore that action can be taken to procure the
required funds.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 49

4.3 ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT
The capital structure of APOLLO Infratech Company is as under:











4.4 MANAGEMENT OF WORKING CAPITAL

Generally, business capital is as broadly divided in to two groups. One fixed capital and second
working capital. Fix capital refers to the fund invested in such a fix or permanent assets as land
building, machinery etc. While working capital refers to fund invested in material, finished
goods, bills, receivable, cash, etc.

There two consult of concepts of working capital.
Gross working capital.
Net working capital.

Gross Working capital:-

Gross working capital refers to the firms investment in current assets. Current assets are the
assets, which can be converted into cash within an accounting year or in operating cycle, and it
includes shorts term securities, debtors, bills receivable and stock (inventory).


Senior Manager
Finance Manager
Accountant
Officer


S.V.INSTITUTE OF MANAGEMENT, KADI Page 50

Net working capital:-

Net working capital refers to difference between current assets and current liabilities. Current
liabilities are those claims of outsiders, which are expected to measure for payment within an
accounting year and it includes creditors, bills payable and outstanding expenses. Net working
capital is positive or negative. A net working capital arises when assets exceed the current
liability and the negative net working capital occurs when current liabilities are exceeds to
current assets.
While Management of working capital refers to management of current assets includes
management of cash, management of inventory and also management of receivable. All the
decisions related with this management are short turn decision and also related with day to day
activities of business. The management of current assets because the success of most of business
very largely depend upon the manner in which their working capital is managed.
Working capital plays very important rule in the finance management and in organization, so like
every organization APOLLO Infratech Company also need working capital for generating
higher returns by fixed assets like plant and machinery, equipment etc.

Management of receivable

Presently, capital policy is the most prominent force of the modern business. A firm adopts trade
credit to protect its sales fro the competitors and to attract the potential customer to buy the
product a favorable terms. When the firm sales goods or services and does not receive payment
immediately the firm is said to have granted trade credit to customer. This trade in other word is
knows as receivable or book debt also.
So far as APOLLO Infratech Company is concerned, receivable occupy 33 % of the total
working capital. This unit gives credit facilities to its responsible and regular customer to push
up to the business. The company gives credit facilities on the basic of part record, financial
position, quality of goods ordered by the customer etc.




S.V.INSTITUTE OF MANAGEMENT, KADI Page 51



Management of cash:-

For the easy operation of any business unit cash required. Cash is the basic input to keep up the
business running on a continuous. Any firm required to keep fund neither more not less. A sound
position of cash will maintain a major function of financial management APOLLO Infratech
Company maintain a sound cash position.


Management of Inventory

Inventory is the stock of the company and comment there are that make-up the product of
various factors which inventories exist in manufacturing company are raw material, raw material
work in process and finish goods, the main objective of inventory management if to avoid the
over investment and under investment in inventories. The APOLLO Infratech company has
inventory must be converted in the sale, credited and cash ads quickly.

4.5 CAPITAL STRUCTURE

The term capital structure is used to represent the proportionate relationship between devote &
equity include paid up share capital & reserve & surplus. The financial or capital structure
decision is a significant, managerial decision. The company will have to plaints capital structure
initially at the time of its promotion in short ratio between the dept & equity is called the capital
structure.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 52


4.6 MANAGEMENT OF FIXED ASSETS

Capital budgeting may be defined as decision making process by which an organization evaluate
the major investments proposals keeping due consideration for the

Amount needed for investment
Amount available for investment
Amount that can be acquired from different resources
The cost of raising funds
Funds cash flows
There are many techniques, which can be used to determine profit balance for the project. There
are various kinds of budgeting system such as

Sales budget
Production budget
Purchasing budget
Cash budget
Capital expenditure budget

In short, spending money is the acquisition of such expenditure and facilities are called capital
expenditure and planning of such expenditure is called as budgeting.









S.V.INSTITUTE OF MANAGEMENT, KADI Page 53

4.7 CAPITALIZATION:

Capitalization means it is comprises of a companys ownership capital which included capital
task and surplus in whatever for it may appear borrowed capital which comprises of bonds and
similar evidence of long term debt.

There are three main types of capitalization. They are as under.
Over Capitalization
Under Capitalization
Balance Capitalization

By capitalization point of view APOLLO Infratech company Is having balance capitalization its
financially position is very string.

4.8 PROFITABILITY& DIVIDEND DISTRIBUTION

Profit is important tool of every business and it is a fluctuant in the business. The profit of the
company is being kept in the company is reserves reason behind this is that only owner of
company is chairman.

Collection of capital
Collection of money is the various task for any firm. The APOLLO Infratech company It has
also private company so it has collector money from its owners, it does not go for any public
issue or public deposits.







S.V.INSTITUTE OF MANAGEMENT, KADI Page 54

4.9 FINANCIAL GOAL
























FINANCIAL DECISION
INVESTMENT
DECISION

LIQUIDITY
DECISION

FINANCIA
DECISION

RETURN RISK

FINANCIAL MANAGEMENT


S.V.INSTITUTE OF MANAGEMENT, KADI Page 55

4.10 CAPITAL BUDGETING

Capital budgeting is very important process of the selection of the investment. It consists of
planning and development of the availability capital for the purpose of maximizing the long-term
profitability of the firm. It refers to the process by which a firm determining where it should be
applied its comparative financial resources. The process of taking decision as to which the asset
should be purchase is called the capital budgeting. The process is used for the making purchase
decision in relation to the fixed assets of the firms.









S.V.INSTITUTE OF MANAGEMENT, KADI Page 56









3.DEPARTMENT
ANALYSIS




S.V.INSTITUTE OF MANAGEMENT, KADI Page 57

HUMAN RESOURCES DEPARTMENT
3.1 Introduction
The Human Resources Management (HRM) function includes a variety of activities, and key
among them is deciding what staffing needs you have and whether to use independent
contractors or hire employees to fill these needs, recruiting and training the best employees,
ensuring they are high performers, dealing with performance issues, and ensuring your personnel
and management practices conform to various regulations. Activities also include managing your
approach to employee benefits and compensation, employee records and personnel policies.
Usually small businesses (for-profit or nonprofit) have to carry out these activities themselves
because they can't yet afford part- or full-time help. However, they should always ensure that
employees have -- and are aware of -- personnel policies which conform to current regulations.
These policies are often in the form of employee manuals, which all employees have.
Note that some people distinguish a difference between HRM (a major management
activity) and HRD (Human Resource Development, a profession). Those people might include
HRM in HRD, explaining that HRD includes the broader range of activities to develop personnel
inside of organizations, e.g., career development, training, organization development, etc.
There is a long-standing argument about where HR-related functions should be
organized into large organizations, eg, "should HR be in the Organization Development
department or the other way around?" Let we introduced about the HRM of the company.
.









S.V.INSTITUTE OF MANAGEMENT, KADI Page 58

3.2 Organization Structure of Human Resource Department





















Managing Directors
Production
Manager
Marketing
Manager
Finance
Manager
Personal
Manager
Asst. Employees
Manager

Head clerk
BOD
Asst. Training
Manager

Asst. Industrial
Manager

Asst. Security
Manager

Senior clerk Trainees


S.V.INSTITUTE OF MANAGEMENT, KADI Page 59

3.3 Recruitment, Selection and Induction
Recruitment means the process of finding and attracting capable applicants for
employment. The process being when new recruits are sought and ends when there applications
are submitted. The result is a pool of applicants from which new employees are selected.

Selection means differentiate between the applicants in order to identify those with a
greater likelihood of success in the job.

The following are the important steps which must be passed satisfactory by an applicant
to be selected.
1. Inviting application
2. Reception of applicants
3. Preliminary employment interview
4. Employment tests
5. Interview
6. Investigation of references
7. Physical examination
8. Final approval
9. Placement and induction

The success of the organization largely depends on the term of skilled workers.
Recruitment is the first step in the employment process, which aims at developing and
maintaining the adequate manpower.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 60


3.4 Training and Management development
Training is any attempt to improve current future employee performance by increasing
an employees ability to perform through learning usually by changing the employees attitude or
increasing his or her skill and knowledge
Training is an organized process for increasing knowledge of skill of people for during
a particular job. It is a learning process involving the question of skill and attitude. The purpose
training is to improve employees current job.
Fresh candidates are trained under the guidance of senior executive. Hence most of the
training is imparted on the job.

Newly joined employees
- Apprentice
- Transferred form other units
- New recruited officers
They required making familiar with plant, culture, instruments, rules & regulation
administration, and work environment.
Skill developments
It is done for the person who is directly recruited from college of study. So they just
have bookish knowledge into practical work training is given.
Management development is a programme of training and planned personal
development purporting to prepare and aid managers it requires in their present and future jobs.
Management develops the second line his promoted to take more responsibility and
opportunity.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 61

3.5 Job Description
Job description is an important document, which basically descriptive in nature
and counting a statement of job analysis. It provides both organization information and
functional information. It provides workers analyst and supervisor with a clear idea of what the
work must be do to meet the demand of the job.



Job description helps top executive especially when they jointly discuss one there is
responsibility.

3.6 Promotion and Transfer Policy
Promotion
It is defined as giving higher position to the employee, which carries high status more
responsibilities and higher status. Promotion means advancement of employee in terms of pay
and status also improvement in working conditions. Promotions are used to fill the positions
which are more important to fill rather than the present position of employee. It can be filled by
external recruitment but employees having eligibility and experience must be appointed for their
motivation. Also it will decrease labor turn over as external recruitment costs more. Also
increase in salary and status will increase job satisfaction.

When scale of pay is increased without changing job it is called up-gradation and promotion
involves changes in job as well as high salary. When higher position is given without change in
salary it is known as Dry Promotion.

All these, Promotion Up-Gradation and Dry Promotion are used by management to increase
morale of employee and as giving reward also.




S.V.INSTITUTE OF MANAGEMENT, KADI Page 62


Advantages of promotion:
Present employees if promoted can handle the process products and problems easily as they
are already connected to organization but new incumbent may take some to adjust him or
may not adjust himself at all.
The cost of training the insiders for the higher position is nearly nil hence no extra training
cost.
Employees will give their best as they know that reward of giving good performance is sure.
High morale of the employees is achieved.

Transfer
It refers to the shifting of employees form one job to another within the organization where
salary, responsibilities and category of the new job and the previous job are almost same.
Transfer of an employee can be done in other department of the same plant or office or to the
same department of plant or office located in other region/city.

Reason / Objectives for Transfer:
1. Transfer can be done on the request of employee due to personal reason like family
problem or health problem.
2. Due to HR policy which states that one employee can work in department or place for
specific time period.
3. Transfers are common in the organizations where the work load varies timely.
4. If an employee is not able to do the work or job assigned effectively he can be transferred
to the other job where he can use his skills properly according to his interest and abilities.
5. Departmental vacancies can be filled with transfer of employees from overstaffed
department.
6. Employees can be transferred to the position or department with the higher priority
workload.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 63

Types of Transfer:


Production Transfer:
When the transfers are being made for filling the position in such departments having lack of
staff, from the departments having surplus manpower it is called production transfer. It prevents
the layoffs form the organization. Also it is good to adjust existing staff rather than to hire the
new one.


Remedial Transfer:
Remedial transfer refers to rectification of wrong selection or placement of employees. If the
employee can adjust himself in the given job he can be transferred to the job where he can use
his skills and abilities accordingly.


Versatility Transfer:
Such transfers are done to increase the versatility in the employees so that he can work different
kind of jobs. This is done by transferring employee to different jobs closely related in same
department or process line. This is used as a training device. It helps employee to develop him
and he is equipped for the high responsibility jobs as he is having knowledge of the whole
process.


Shift Transfer:
In many multi-shifts jobs such as Call centers employees are transferred from one shift to
another due to their personal reasons like health problem or evening college for higher studies or
any family problems.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 64


Transfer Policy
Transfer is a lateral shift causing movement of individuals from one position to another
position to another usually without involving any marked change in duties, responsibilities and
skills needed for compensation.

3.7 Performance Appraisal
Job Performance
It is a commonly used, yet poorly defined concept in industrial and organizational psychology,
the branch of psychology. That deals with the workplace. It's also part of Human Resources
Management. It most commonly refers to whether a person performs their job well. Despite the
confusion over how it should be exactly defined, performance is an extremely important criterion
that relates to organizational outcomes and success.
Among the most commonly accepted theories of job performance comes from the work of John
P. Campbell and colleagues. Coming from a psychological perspective, Campbell describes job
performance as an individual level variable. That is, performance is something a single person
does. This differentiates it from more encompassing constructs such as organizational
performance or national performance which are higher level variables.

Organizations are established to achieve certain objective. Achievement of goals or targets
depends upon the performance of individual employees.
It is done on yearly bases. In Apollo infratech pvt ltd. of every year they make
performance appraisal.




S.V.INSTITUTE OF MANAGEMENT, KADI Page 65

There are many use of performance appraisal. Like

1. For carrier advancement
2. For transfer
3. Guidelines for training and development
4. To work hard
5. Facilitates the determination of incentives
6. Development of organization





S.V.INSTITUTE OF MANAGEMENT, KADI Page 66

The given chart shows the process of Performance appraisal


















Establishing performance
standards
Communication of standards
Actual performance
measurement
Comparison of standards
with performance
Post appraisal interview
Corrective actions


S.V.INSTITUTE OF MANAGEMENT, KADI Page 67

3.8 Time Keeping System

For Keeping the employees absenteeism record and leaves record, there is separate time
keeping office in APOLLO INFRATECH. The main functions of time keeping office are:

To maintain record of attendance of all employees
and Trainees.

Reporting of different kind of leaves by time
Management System.

Reporting of overtime received from all
Departments.

Submission of absenteeism record to account
department every month.

This keeping officers whole functioning is computerized. Time officer has machines in
which employees punch their card while coming and going for trainees they maintain register.

3.9 Employees Services
The company provides various facilities. The company provides medical facilities and
other incentives.

Welfare activities
Welfare activity mainly includes retirement benefits. It includes gratuity,
provident fund, pension plan, transportation, town-ship etc.
Gratuity is received at the time of the retirement. For gratuity there is one
formula is there.


S.V.INSTITUTE OF MANAGEMENT, KADI Page 68


Provident fund is 10% of basic is deducted from every months salary and it is given at the
time of the retirement with the interest.
company also providing canteen facilities. There are two canteens one is
big canteen for launch & dinner and another is small canteen for snacks, tea, & coffee.
There is spot service available from canteen.
Medical
Dispensary at a plant is open for 24 hours. There are four pharmacists and
one helper is there for 24 hours available. There is also one ambulance available for 24
hours.
In hospital there are three pharmacists, two sisters & two doctors is
available for 24 hours.
They are giving free service to their employees and dependable.
If employees go outside & get treated then the expense is 100% ream
basement
Medical department will pay the money to the hospital directly in case of
the special claims. In case of normal treatment they are paid to the employees accounts.
3.10 Wages and Salary Administration
Wages and salary administration refers to the establishment and implementation of
sound polices and practice of the employee compensation. The basic purpose of wages and
salary administration is established and maintain a structure. There is a slight difference in wages
and salary payment to labor engaged directly in the production is called wages. On the other
hand salaries are the remuneration for the services rendered by persons whose output is difficult
to be measured.
Wages are the compensation of wages earners, the numerous employees who use the
tools and equipments for their employers to produce goods and services that are sold by their
employers.





S.V.INSTITUTE OF MANAGEMENT, KADI Page 69

In India the objectives of national policy may be stated as under:
(1) To control inflationary tendencies.
(2) To accelerate export promotion.
(3) To improve the exiting wages structure.
(4) To fix wages ceilings.
(5) To provide minimum wages to the worker


Wages and Salaries are fixed according to the kind of work, responsibilities and talent
required for the post. The effectiveness, talent, enthusiasm, knowledge and attitude of the
employee are kept in mind for deciding the salary. Wages are given on daily basis and salaries
are given on monthly basis.There are fewer fluctuations in wages because wages almost are
same. Wages lies between 100rs. To 300rs. This is because in workers no talent is required
except the assigned task. Therefore similarity can be noticed in case of wages. High fluctuations
can be seen in salary. The salaries are decided as per the post.The overtimes made by employees
are taken into consideration while giving him his salary. Overtime is calculated on the basis of
extra hours, which are recorded at the time of overtime done.

3.11 Working E.S.I. Scheme & Study of Provident Fund Scheme


ESI Scheme

Employees' State Insurance is a self-financing social security and health insurance scheme
for Indian workers. For all employees earning 15,000 or less per month as wages, the employer
contributes 4.75 percentages and employee contributes 1.75 percentages, total share 6.5
percentage. This fund is managed by the ESI Corporation (ESIC) according to rules and
regulations stipulated therein the ESI Act 1948, which oversees the provision of medical and
cash benefits to the employees and their family through its large network of branch offices,
dispensaries and hospitals throughout India. ESIC is an autonomous corporation under Ministry


S.V.INSTITUTE OF MANAGEMENT, KADI Page 70

of Labour and Employment, Government of India. But most of the dispensaries and hospitals are
run by concerned state governments.
Employees State Insurance Scheme of India is an integrated social security scheme tailored to
provide social protection to workers and their dependants, in the organised sector, in
contingencies, such as, sickness, maternity and disablement or death due to an employment
injury or occupational hazard.
The ESI Act, (1948) applies to following categories of factories and establishments in the
implemented areas:-

Non-seasonal factories using power and employing ten(10) or more persons
Non-seasonal and non power using factories and establishments employing twenty (20) or
more persons.

The "appropriate Government" (State or Central) is empowered to extend the provisions of the
ESI Act to any class of establishments, industrial, commercial or agricultural or otherwise. Under
these enabling provisions, the State Govts have extended the provisions of the ESI Act to certain
specified class of establishments, such as, shops, hotels, restaurants, cinemas, preview theatres,
road-motor transport undertakings and newspaper establishments employing 20 or more persons.


The ESI Scheme is mainly financed by contributions from employees and employers, as a fixed
percentage of wages. The employees contribute @1.75% of their wage while the employers
contribute 4.75% of the total wages of the covered employees. Employees of covered units and
establishments drawing wages upto Rs. 10000/- per month (excluding overtime) come under the
purview of the scheme for social security benefits. However, employees earning upto Rs. 70/- a
day as wages are exempted from payment of their part of contribution. The State Govts bear one-
eighth share of expenditure on Medical Benefit while the Corporation meets 7/8th share of
expenditure thereon.
Employees covered under the scheme are entitled to medical treatment and attendance for self
and dependants. They are also entitled to cash benefits in the event of specified contingencies


S.V.INSTITUTE OF MANAGEMENT, KADI Page 71

resulting in loss of wages or earning capacity. The insured women are entitled to maternity
benefit for confinement. Where death of an insured employee occurs due to employment injury,
the dependants are entitled to family pension

Employee Provident Fund [also known as EPF] is one of the main platforms of savings in India
for nearly all people working in Government & Public sector Organizations. It is important for
every working individual to understand the importance of EPF and how it can benefit him or her.
The Employees Provident Fund Organization (EPFO) is a statutory body of the Indian
Government under Labour and Employment Ministry. It administers a compulsory contributory
Provident fund, pension and an insurance scheme for Indian Work force. It is one of the largest
social security organizations in the world in terms of members and volume of financial
transactions undertaken
It is mandatory for every organization that has more than 20 employees on the payroll. If you are
working in an organization that has more than 20 employees, and the employer is not giving you
EPF benefit, you can official complaint to EPF organization.
Employee Provident Fund Benefits
EPF scheme benefits employees in following essential needs:
Retirement
Medical Care
Housing
Family obligation
Education of Children
Financing of Insurance Policies

Under the EPF Scheme both the employees and employer contribute equally to the Employee
Provident fund at the rate of 12% of the basic wages, dearness allowance and retaining
allowance, if any, payable to employees per month.



S.V.INSTITUTE OF MANAGEMENT, KADI Page 72


4.CONCLUSION
The Company has unit at RAJPUR. After studying different department of the company. I am
concluding some of the result forms it, which are as under Looking to personnel department of
the unit. Unit is manufacturing a very good relationship with its employee. So they dont have
any complain against the management of the unit. The management is providing all facilities and
hears to complain of employee and dry to solve problem and take suggestion of the employees.
It is not sufficient for any company that its relation with its personal good and its market position
is good but along with the finance also be good. The unit maintaining a financial position also
because of good relationship with bank, debtors, creditors and others. The unit is having fare
financial position.
In sort the entire departments are good performance in this unit. I am thankful to the entire staff.















S.V.INSTITUTE OF MANAGEMENT, KADI Page 73


5.BIBLIOGRAPHY


Books:-
1. Marketing Management
(By- Philip kotler)

2. Human resource management.

3. Financial Accounting
(R. Narayanaswamy)





Website:-

WWW.GOOGLE.COM
WWW.WIKEPEDIA.COM
WWW.APOLLOINFRATECH.COM










S.V.INSTITUTE OF MANAGEMENT, KADI Page 74


6.ANNEXURE
PROFIT AND LOSS ACCOUNT

PARTICULAR

2!"
[1] OERA!"#$ "#%O&E 3'11(22)(.*(
+ESS E,E#SES


A-&E#! !O E&+O-EES .(/01*./

&A#12A%!1R"#$3ERSO##E+3SE++"#$3A#4 A4&"#"S!RA!"5E
E,E#SES

0)*(2)..33

"#!ERES! A#4 %HAR$ES 00)((*.'1

PBDT
0/0.32)0.(0
+ESS RO5"S"O# 2OR 4ER"%"A!"O# A#4 !A, 11(.(2/)

PROFIT AFTER DEPRICIATION
3..'0'((.(0
+ESS !A, 13(3*2

NET PROFIT
3.0.))().(0
A44 6A+A#%E "# 7+ A%%O1#! 2..0(///
PROFIT A#AILABLE FOR APPROBATION
.'**.0)3.(0
+ESS ROOSE4 4"5"4E#4 O2 RE2. SHARE. #"++

ROOSE4 4"5"4E#4 O2 E81"!- SHARE 2(03.*2..*

!A, O# 4"5"4E#4 #"++

!RA#S2ER !O $E#ERA+ RESER5E #"++

BALANCE CARRIED OUT TO BALANCE SHEET
.)1)1.)1.30





S.V.INSTITUTE OF MANAGEMENT, KADI Page 75

BALANCE SHEET




PARTICULAR

2!"
[A] SO1R%ES O2 21#4S

[1] SHAREHO+4ER 21#4S


SHARE %A"!A+ 1*******
RESER5 A#4 S1R+1S #"++

!
[2] +OA#S 21#4S


SE%1RE4 +OA# (/33)/3)..0

1#SE%1RE4 +OA# 2*.2.(*./
TOTAL 2$2%$&'$"(%&
[6] A+"%A!"O# O2 21#4S


2",E4 ASSE!S '3)2'2/*./0
+ESS 4ER"%"A!"O# 11(2(2/)

$ROSS 6+O%9 (1//*''0./0
A44 %A"!A+ :OR9 "# RO%ESS ''301*33./'
NET BLOC) !*!!!22*(%"
[0] "#5ES!&E#! 0/'.32*'.'3
[.] %1RRE#! ASSE!S +OA# A#4 A45A#%ES


"#5E#!OR"ES 12(/))'2).//

S1#4R- 4E6!ORS 2)2(1'/(./0

%ASH A#4 6A#9 6A+A#%E 10//'*2'.2/

+OA# A#4 A45A#%ES 331('*3.30
!'"!&+*"*(!2
+ESS %1RRE#! +"A6"+"!"ES A#4 RO5"S"O#


%1RRE#! +"A6"+"!"ES )*'2*210.11

RO5"S"O# /03(.'*
+!++&'"(!!
[)] #E! %1RRE#! ASSE!S 1110(2/)..*1
+ESS 4E2ERE4 !A, +"A6"+"!"ES 20/3*.()
2$2%$&'$"(%&


S.V.INSTITUTE OF MANAGEMENT, KADI Page 76


IMAGES











A
Winter Project on
Details study of H.R department
Apollo infratech Pvt Ltd.

A Project Report Submitted in Partial Fulfillment of award of MBA Degree
Project Guide:-
Prof. yuvraj vyas

Submitted by:-
Prof. yuvraj vyas
Submitted to:-
Jatin v. patel
Roll no-(A-21)

S.V.INSTITUTE OF MANAGEMENT
Kadi, Gujarat, IndiaMonth-January 2014


S. V INSTITUTE OF MANAGEMENT Page i



In every field of education important to the students practical training.

This will help the student to bring cut & exhibit the qualities which is no way can be
exhibited by theoretical training.

It helps us for better prospectus and understanding of working condition of various industries.

Under this practical training, one has to be there in the company work there collecting
information and prepare a whole report .

In this course various aspects of a business are covered. In order to get a detailed in sight in
the activator of a firm theoretical as well as practical knowledge is necessary.

For this purpose an Icompany training was under taken by the student of First year M.B.A.
Programme.

The unit chosen for company training was APOLLO INFRATECH PVT. LTD.

Here I undertook the 07-day training of the company and learned about various function of
the firm.


Jatin v. patel



S. V INSTITUTE OF MANAGEMENT Page ii




I am very thankful of S. V INSTITUTE OF MANAGEMENT, KADI.
I also thanks to APOLLO INFRATECH PVT. LTD.
All the employees give us chance to come and learn from company. At last, I also express
my heartily thanks to my all relative member classmates who are a constant source of
encouragement to me. Experience field with enthusiasm and zeal. For a student of M.B.A
level preparation of such kind of report Calls for intellectual sustenance, professional help &
encouragement from quarters. It would like to express my gratitude to our HOD Mr.Bhavin
Pandya & Prof. yuvraj vyas to given me and opportunity to learn about practical Study.

I am also thankful from my heart to manager who provided me required necessary
information regarding the project report without any hesitation.
















S. V INSTITUTE OF MANAGEMENT Page iii



Mainly in this report the focus is on Human Resource Departments relating to the
organization.

I am over whelmed with pleasure while presenting this report on APOLLO INFRATECH
PVT. LTD.

the desert founder and chairman was a simple person with great vision who had a dream to
provide respectable facilities to the people.

For the practical knowledge I have taken training in APOLLO INFRATECH PVT. LTD.

It is necessary to have practical knowledge before doing any work because of todays
competitive world.








S.V.INSTITUTE OF MANAGEMENT, KADI

TABLE OF CONTENT

NO

SR
NO.

PARTICULAR

PAGE NO
I PREFACE I
II ACKNOWLEDGEMENT II
III EXECUTIVE SUMMARY III

CHAPTER -1 INDUSTRY ANALYSIS 1
CHAPTER -2 COMPANY ANALYSIS 20
2.1 GENERAL INFORMATION 21
2.2 PRODUCTION DEPARTMENT 29
2.3 MARKETING DEPARTMENT 42
2.4 FINANCE DEPARTMENT 48

CHAPTER-3

HRM DEPARTMENT ANALYSIS

57
3.1 Introduction 58
3.2 Organization Structure 59
3.3 Recruitment, Selection and Induction 60
3.4 Training and Management development 61
3.5 Job Description 61
3.6 Promotion and Transfer Policy 62
3.7 Performance Appraisal 65
3.8 Time Keeping System 68
3.9 Employees Services 68
3.10 Wages and Salary Administration 69
3.11 Working E.S.I. Scheme & Study of
Provident Fund Scheme
70
CHAPTER- 4 CONCLUSION 73
CHAPTER- 5 BIBLIOGRAPHY 74
CHAPTER- 6 ANNEXURE 75

Você também pode gostar