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A STUDY ON INVESTMENT PREFERENCE FOR DIFFERENT

ASSET CLASSES
KIFS SECURITIES, Ltd HUBLI
Report submitted to
Karnataka University Dharwad
In partial fulfilment of the requirement for the
Award of degree in
Master of Business Administration

By
JAYAPRAKASH CHANNAGOWDR
MBA12008024

Under the guidance
Prof. PUSHPA.H
Faculty

INSTITUTE OF EXCELLENCE IN MANAGEMENT SCIENCE,
HUBLI-580026

ACKNOWLEDGEMENT

I sincerely extend my thanks to Mr. Ramtirth who mixed delicate mix of freedom,
guidance and monitoring to make this project a great success.

I thank our Director Dr. S.R.Patil and all the professors who showed keen interest in
giving their valuable guidance and constant encouragement during the project work.
I take this opportunity to express my profound gratitude to our Prof. Pushpa.H
K.E.Ss Institute of excellence in management sciences, who has always been a constant
source of inspiration to me with his innovative ideas and guide me throughout my project
work.
Sincerely thank all the Respondents and Outlet owners who have spared their
valuable time and have provided all the information required by me.
Last but not the least I am very grateful to my non-teaching staff, parents and friends
for their co-operation and invariable support.





JAYAPRAKASH CHANNAGOWDR



DECLARATION

I hereby declare that the Project entitled "A study on investment preference for
different asset classes submitted to the Karnatak University Dharwad, is a record by me
under the guidance of Prof.Pushpa.H, in partial fulfilment of the requirement for the award
of the degree Master of Business Administration by Karnataka University, Dharwad. This
project work has not performed the basis for the award of any Degree or diploma/ associate
ship/fellowship and similar project if any.

Jayaprakash Channagowdr
MBA12008024

Semester:2nd

Year: 2013

Date:

Place: Hubli



EXECUTIVE SUMMARY


An asset class is a grouping of similar investments whose prices tend to move together.
Asset classes can be defined on a very general level, such as stocks or on a more specific
level, such as American silver producing companies.

The concept of asset classes is important because one of the goals when building an
investment portfolio is to use different asset classes which are not correlated with each other.
It is critical to know what type of asset classes you currently own to see if your asset
allocation (amounts of each asset class) is appropriate.

Title of Project:
A Study on Investment Preference for Different Asset classes

Khandwala Integrated Financial Services Limited (KIFS) is a stock broking and
consultancy firm which aim to help the investor in decision making as to where the
investment has to be made in the stock market so as to increase the investors profit and help
in reducing the risk involved in the stock market.
In this firm I have undertaken a project A study on investor approach towards
capital market and intermediaries in capital market in India we are going study the role
of intermediates that is the stock broker, sub broker and dealer in the stock market.





Table of Contents:

1 INTRODUCTION 1-44
1.1 Background: 1
1.2 Purpose: 2
1.3 Importance of Study: 2
1.4 Research Objectives: 2
1.5 Assumptions and Limitations: 2
1.6 Industry & Company profile 2-44
2 LITERATURE REVIEW 45-45
2.1 Introduction 45
2.2 Various source in relation with the project 45-49
3 RESEARCH METHODOLOGY 50-51
3.1 Introduction 50
3.2 Nature of Study 50
3.3 Statement of the problem 50
3.4 Objectives 50
3.5 Study Area 51
3.6 Data Collection Method: 51
3.7 Primary Data: 51
3.8 Secondary Data: 51
3.9 Sampling: 51
3.10 Sampling Method: 51
4 DATA ANALYSIS 52-73
5 FINDINGS 74
6 SUGESSTIONS 75
7 CONCULSION 76
8 BIBLIOGRAPHY 77
8.1 Books & Magazines 77
8.2 Web based 77
9 ANNEXURE 78-81