Escolar Documentos
Profissional Documentos
Cultura Documentos
Jan
Feb
March
Apr
May
Jun
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$1,000
$250
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$1,000
$250
$1,000
$1,000
$1,000
$3,000
$1,000
$1,000
$1,000
$3,600
$3,000
$15,116
$8,516
$9,766
$11,516
$8,516
$9,766
B
C
C
C
B
B
A
C
C
C
B
A
C
B
$250
$1,000
$1,000
$1,000
$3,250
$15,000
$12,000
$8,000
$5,000
$10,000
$10,000
$8,000
$3,000
$3,000
Europe
Propack Africa 2014
IFFA (meat) Germany, Messe Frankfurt May 4-9th, 2014
MeatUp, Birmingham, UK
PharminTech - Italy
B
C
C
C
Latin America
Expo Pack Mexico - June 17 - 20
Fispal Brazil (split with ISO) - June 24 - 27
Expoalimentaria (Split with ISO)
ETIF / Pharma in Argentina (Split with ISO)
China
$250
$1,000
$1,000
$1,000
$3,250
$22,000
$20,000
$15,000
$18,000
$5,000
$5,000
Page 1 of 17
C
C
C
$5,000
$1,500
$23,000
$15,000
$50,000
$3,500
$21,500
$31,500
$500
$500
$250
$250
$250
$1,750
$1,000
$2,000
$1,000
$1,500
$2,000
$1,000
$1,000
$1,000
$28,000
$500
$500
$250
$250
$250
$1,750
$1,000
$1,000
$1,000
$500
$1,000
$1,000
$500
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$500
$1,000
$1,000
$2,000
$5,500
$6,000
$1,500
$5,000
$4,500
$5,000
$1,500
$5,000
$6,283
$6,283
$6,283
$6,283
$6,283
$6,283
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$2,477
$2,477
$2,477
$2,477
$2,477
$2,477
$225
$225
$225
$225
$225
$225
$1,000
$500
$500
Europe
Packaging Europe - Ads for lead gen
PRINT: Propak Catalogue
$1,146
Page 2 of 17
$1,146
$2,000
$1,146
$1,146
$1,146
$1,146
$2,940
$2,940
$2,940
$408
$2,940
$2,940
$2,940
$408
$237
$237
$746
$746
$849
$849
$985
$985
$4,500
$4,000
$4,000
$3,000
Latin America
Brazil Webinar
Industria Alimenticia
Alimenticia Webinar
Brazil Publication
Pharmaceutical Technology / En Farma
Create a sellilng tool for each vertical market
$3,000
$10,000
$3,608
$5,000
$1,000
$1,000
$1,667
$1,500
Page 3 of 17
$1,000
$1,667
Jul
Aug
Sep
Oct
Nov
Dec
Total
$4,174
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$4,166
$2,083
$167
$1,100
$1,000
$250
$1,000
$1,000
$4,166
$2,083
$167
$1,100
$1,000
$250
$3,000
$1,000
$1,000
$1,000
$3,000
$1,000
$8,524
$8,516
$12,766
$8,516
$11,516
$9,766
$50,000
$25,000
$2,000
$13,200
$4,000
$1,000
$6,000
$12,000
$3,000
$3,600
$3,000
$122,800
$250
$1,000
$1,000
$1,000
$3,250
$1,000
$4,000
$4,000
$4,000
$13,000
$250
$1,000
$1,000
$1,000
$3,250
$125,000
$15,000
$12,000
$8,000
$5,000
$10,000
$10,000
$125,000
$8,000
$3,000
$3,000
$22,000
$20,000
$8,000
$8,000
$5,000
$18,000
$5,000
$5,000
$5,000
Page 4 of 17
$10,200
$18,200
$0
$0
$5,000
$125,000
$500
$500
$250
$250
$250
$1,750
$1,000
$1,000
$500
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$500
$1,000
$1,000
$1,000
$1,000
$500
$1,000
$1,000
$0
$10,200
$5,000
$1,500
$3,500
$317,200
$500
$500
$250
$250
$250
$1,750
$2,000
$2,000
$1,000
$1,000
$1,000
$7,000
$1,000
$1,000
$1,000
$13,000
$8,000
$12,000
$7,500
$4,000
$3,000
$2,000
$5,000
$54,500
$1,000
$1,000
$2,500
$5,000
$2,000
$6,500
$3,500
$2,000
$4,000
$6,283
$6,283
$6,283
$6,283
$6,283
$6,283
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$1,789
$1,183
$1,153
$2,027
$825
$583
$992
$650
$913
$683
$1,446
$2,477
$2,477
$2,477
$2,477
$2,477
$2,477
$225
$225
$225
$225
$225
$225
$500
$1,146
$1,146
$1,146
$1,146
$29,721
$2,700
$1,000
$1,000
$1,000
$500
$1,146
$75,395
$21,465
$14,195
$13,835
$24,320
$9,900
$7,000
$11,900
$7,800
$10,950
$8,200
$17,350
$1,146
$13,753
$2,000
Page 5 of 17
$2,940
$2,940
$2,940
$408
$2,940
$5,000
$408
$2,940
$237
$237
$746
$746
$849
$849
$985
$985
$4,500
$4,000
$4,000
$3,000
$1,000
$5,000
$1,000
$1,667
$2,940
$1,000
$35,280
$5,000
$1,630
$949
$2,983
$3,396
$3,939
$9,000
$8,000
$8,000
$9,000
$10,000
$43,300
$10,000
$5,000
$5,000
$1,500
Page 6 of 17
Feb
0
0
8,000
5,000
10,000
0
0
0
0
0
$23,000
0
12,000
0
0
0
0
0
0
3,000
0
$15,000
2,000
$2,000
1,000
$1,000
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Mar
Apr
#REF!
0
0
0
0
0
0
8,000
0
0
#REF!
0
$0
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
May
0
0
0
0
0
0
0
0
0
3,000
$3,000
0
$0
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
15,000
0
0
0
0
#REF!
0
0
0
0
#REF!
1,000
$1,000
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Jun
Jul
Aug
Sep
Oct
Nov
Dec
0
0
0
0
0
0
0
0
0
0
$0
0
0
0
0
0
0
0
0
0
0
$0
0
0
0
0
0
0
0
0
0
0
$0
0
0
0
0
0
0
0
0
0
0
$0
0
0
0
0
0
0
0
0
0
0
$0
0
0
0
0
0
10,000
125,000
0
0
0
$135,000
0
0
0
0
0
0
0
0
0
0
$0
0
$0
0
$0
1,000
$1,000
1,000
$1,000
1,000
$1,000
0
$0
1,000
$1,000
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$6,283
$683
$1,446
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Total
#REF!
12,000
8,000
5,000
10,000
#REF!
125,000
8,000
3,000
3,000
#REF!
8,000
$8,000
$75,395
$8,200
$17,350
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Feb
0
0
0
0
$0
1,000 $
1,500 $
$2,500
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Mar
0
0
0
0
$0
1,000 $
1,000 $
$2,000
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
20,000
0
0
0
$20,000
1,000
500
$1,500
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
$
$
Apr
May
0
0
0
15,000
$15,000
0
22,000
0
0
$22,000
1,000 $
500 $
$1,500
1,000 $
1,000 $
$2,000
Jun
Jul
0
0
0
0
$0
1,000 $
500 $
$1,500
0
0
8,000
0
$8,000
1,000 $
500 $
$1,500
Aug
Sep
0
0
0
0
$0
1,000 $
1,000 $
$2,000
Oct
0
0
0
0
$0
1,000 $
500 $
$1,500
Nov
0
0
0
0
$0
1,000 $
500 $
$1,500
Dec
0
0
0
0
$0
1,000 $
$
$1,000
Total
0
0
0
0
$0
$0
$20,000
$22,000
$8,000
$15,000
$65,000
1,000
$1,000
$12,000
$7,500
$19,500
$0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Brand Awareness
Jan
Budget
$0
$0
$ $ 2,000
$ $ $ $ 500
$ 1,000
$ 1,000
Advertising Placement Total $2,500
$ 300
$300
$2,800
$0
$0
$ $ 1,000
$1,000
$ 1,000
$ $1,000
$
$
$ $ 2,000
$ $ 1,000
$ $ 500
$ 1,000
$ 1,000
$3,500
18,000
5,000
0
0
0
0
0
0
0
$0
$0
$0
$0
$23,000
$ 1,000
$
$1,000
$
$
$0
$
$ 1,000
$1,000
$0
$ $ 1,000
$1,000
$ $ 2,000
$ $ $ 1,000
$ 500
$ 1,000
$ 1,000
$3,500
$
$ 2,000
######
$ 1,000
$
$ 500
$ 1,000
$ 1,000
$13,500
######
$ 2,000
$
$
$
$ 500
$ 1,000
$ 1,000
$12,500
$
$
$
$
$
$
$
$
2,000
1,000
2,000
500
1,000
1,000
$5,500
$ $ 2,000
$ $ 1,000
$ $ 500
$ 1,000
$ 1,000
$3,500
$ $ 2,000
$ $ $ $ 500
$ 1,000
$ 1,000
$2,500
$ 300
$300
$
$0
500
$500
$ 300
$300
$0
$4,500
$4,800
$13,500
$30,000
$3,800
300
$300
$13,800
$0
$3,500
Identify key accounts strategy per segment per country; establish discount by sales channel by quantity sold, create a value proposition
Aug
Sep
Oct
Nov
Dec
Actual Budget Actual Budget Actual Budget Actual Budget Actual
0
0
0
$0
0
0
5,000
5,000
$10,000
0
0
0
0
0
$0
$0
18,000
5,000
5,000
5,000
$33,000
$0
$0
$ 1,000
$ $1,000
4,000
3,000
$7,000
$ $ 2,000
$ $ $ $ 500
$ 1,000
$ 1,000
$2,500
$ $ 2,000
$ $ $ $ 500
$ 1,000
$ 1,000
$2,500
10000
24000
10000
6000
5000
1500
12000
12000
$80,500
$ 1,000
$ $1,000
$
$
$ $ 2,000
$
$
$
$
$
$
$
$
2,000
1,000
500
1,000
1,000
$3,500
300
$300
$ 1,000
$ 2,000
$ 500
$ 1,000
$ 1,000
$5,500
$ 400
$400
$6,900
Total
Budget
$
$
$13,800
$0
$0
$2,500
$3,500
Actual
$2,400
$2,400
$122,900
Budget
15,000
$137,900
Actual
Feb
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Tradeshows Total
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
0
0
0
0
0
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
Mar
0
1,000
$1,000
6,000
#REF!
0
#REF!
#REF!
0
#REF!
1,000
1,500
$2,500
May
0
1,000
$1,000
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
0
#REF!
#REF!
Jun
0
Jul
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
1,500
#REF!
#REF!
#REF!
1,000
0
#REF!
#REF!
#REF!
5,000
#REF!
#REF!
#REF!
#REF!
#REF!
1,000
1,000
1,000
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
0
0
1,500
#REF!
#REF!
#REF!
Apr
#REF!
0
0
0
0
0
0
Aug
0
1,000
$1,000
Oct
0
0
$0
#REF!
#REF!
Nov
0
0
$0
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
1,000
3,000
$4,000
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
3,000
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
1,300
2,000
3,000
2,000
$8,300
#REF!
#REF!
0
0
2,000
#REF!
#REF!
Sep
#REF!
0
0
0
0
0
0
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
#REF!
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2014 Budget
2,000
3,500
2,500
3,500
$11,500
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0
0
2,000
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$85,800
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0
0
0
0
0
0
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Dec
Total
2,800
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2,800
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3,200
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3,500
0
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3,000
3,000
3,000
3,000
$12,000
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7,200
0
2,000
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9,500
9,500
9,500
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AOP
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% Revenue #REF!