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Business Strategy- ASSIGNMENT #2.

Outcome Evidence for the criteria Detail criteria Check

approaches to
evaluation and

3.1. Analyse possible alternative
strategies relating to substantive growth,
limited growth or retrenchment
Chapter 9
5 year objectives
(SMART and linked with vision)

Stages for 5 years
Alternatives for Nestles strategies
(archive 5 year objectives)

Key activities of each alternative
3.2. Select an appropriate future strategy
for a given organisation
Chapter 8, 9
Analysis of Suitability
Analysis of Feasibility
Analysis of Stakeholders Acceptability
Analysis of risk
Scoring and ranking
Selection and improvement
(Added activities should be focused
on improvement and take advantages
from other strategies)

Understand how
to implement a
chosen strategy

4.2. Evaluate resource requirements to
implement a new strategy for a given
organisation Chapter 13
Resources for each activities

Summary of resource allocation for
each stages

4.3. Discuss targets and timescales for
achievement in a given organisation to
monitor a given strategy Chapter 14
Action plan for each departments in line
with objectives of different stages


Evidence for the criteria Detail criteria
Summary of strategy (5-year objectives, strategy and main activities)
4.1. Compare the roles and
responsibilities for strategy
Chapter 10, 11, 12
Sub-objectives or targets
Activities to archive each target
Departments to carry out each activity

Merit Identify and apply strategies to find appropriate solutions (M1)
Characteristics / Possible Evidence using of relevant theories and techniques identified future
strategy of Nestle and effective approaches are used to strategy implementation.
Select and apply appropriate techniques. (M2)
Characteristics / Possible Evidence Indication of relevant approaches to strategy evaluation and
implementation as well as effective judgements being made for strategy selection.
Present and communicate appropriate findings (M3)
Characteristics / Possible Evidence The used of appropriate structure with logical and coherent
arguments have been presented. There are clear evidences of appropriateness, feasibility and
desirability in the selection of the strategies concerned.

Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1)
Characteristics / Possible Evidence Evaluation has taken place using defined criteria such as
benchmarking techniques and differing levels of the organisation
Take responsibility for managing and organizing activities (D2)
Characteristics / Possible Evidence The importance of interdependence between functions and
resource allocation recognised. There is also clear evidence of optimising resource allocation of
finance, human resource, material, etc.
Demonstrate convergent, lateral and creative thinking (D3)
Characteristics / Possible Evidence The generation of ideas with systematic approach and decisions
taken in review and evaluation. There are indication of self evaluation though the benchmark outcomes
and given time scale for corporate, operational, groups and specific individuals.