PAVAN KUMAR YERRAGUNTA

CLASS: CMBA- 2
Roll No: 1334
Tutor: Prof. Bibhas Basumatary
PRODUCT LAUNCH
1


SNO TOPICS PAGE NO:

***



01

02

03

04

05

06

07

08

09

10

11

12

BRIEF BEFORE START
ROLLER MINI
ROLLER RHINE

MARKET RESEARCH

SEGMENTATION

TARGETING

POSITIONING

MICHEL POTER FIVE FORCES MODEL

PESTEL ANALYSIS

PRODUCT MIX

PRICING MIX

PLACE

PROMOTIONS AND BRANDING

ACTION PLAN

BIBLIOGRAPHY

02-05
02-03
04-05

06

07

08

08-09

10-11

12

13

14-17

18

19-20

21-24

25-26
2

NO NEED FOR PARKING ANY MORE
Can be rolled like a trolley to any place
Into your office, home, Elevators, everywhere.
Ease of carrying through wheels.
Picture 2 (Stigobike, 2013)
Picture 1 (Stigobike, 2013)
For creating any product, Best way is to find the needs of people
and then build product to satisfy their needs. So, here I observed a lot of people suffering a lot
to move in cities due to heavy traffic issues and seeing that I felt this as an opportunity to
produce a product which every Unban Employee will love to buy.
I came up with the concept of Roller bikes, which are Electric,
Foldable, Easy to Carry, Efficient, etc. The launch of the brand Roller Bikes is starting with
Two Products extremely concentrating on the Employees in Big cities. The Products launching
are Roller Mini, Roller Valise.
NOTE: Roller mini Engineering was taken from Stigo Bikes & Roller Rhine from BMW bike.

















BRIEF BEFORE START
ELECTRIC DRIVE
Chance to be part of Green Club with New Roller Mini Driven
electric.
Creative Engineering at Affordable Range.
Power packed Miniature.

1. ROLLER MINI
3

SLEEK & STYLISH DESIGN
Premium Finish, Design for comfort keeps people attracting
towards it.
Stylish alloy wheels, Digital Speedometer, Reverse torque
Braking and so many value additions.

ENGINEERING AT ITS BEST
Can be folded into a trolley Or Unfolded to a
bike in 2 SEC.

Specifications:
Top speed: 35kmph
Drives 50km per charge.
350W hub motor.
40V LiFePO4 battery.
Can charge from regular outlets within 4 hours.
No need for Parking Space.

Picture 3 (Stigobike, 2013)
Picture 5 (Stigobike, 2013)
























Picture 4 (Stigobike, 2013)
4

FEEL THE LUXURY
High end bike made for Unique Experience of
Electric Drives.
Specifications:
Top speed: 35Kmph.
Drives 70Km per charge.
2.3kW power full Hub motor.
Charge time Less than 2.5 hrs.
40V LiFePO4 battery.



CARON FIBER BODY
Weighing just 15kgs, this champ is full
made of carbon fiber.
Strength of carbon fiber adds on to the
beauty of this Roller.

ELEGANCE, BEAUTY WITH COMFORT
Beautifully designed looks adds comfort in ride.
Designed for professional look.

























2. ROLLER RHINE
Picture 6 (BMW, 2013)
Picture 7 (BMW, 2013)
Picture 8 (BMW, 2013)
5

UNIQE FEATURES
Charged when pedaling
manually.
8 speed hub gear to maintain
speed.
Luxury of Disk in braking.
Unique front wheel
suspension for comfort.
Foldable for comfort of
carrying.
Digital speed and
calorimeter featured to
integrate with your smart
phone.















As you can see Roller mini is designed as a mid-range
product concentrating on mass production of vehicle and the Roller Rhine is for luxury class.
The products are designed in such a way that the brand can occupy both the middle and upper
class in the market. The main concept of Roller bikes is to give Innovative Engineering
Experience to the Indian customers by designing products in Indian taste.
Now I am going to discuss a detailed plan of how to launch
these products in the Indian market by studying the market conditions and using different
strategies that I studied in marketing.




Picture 9 (BMW, 2013)
6

HERO
BSA
ATLAS
OTHERS
INDIAN CYCLE MARKET
1. Figure (Raghuram, 2012)


1. MARKET RESEARCH
RELATIVE MARKETS
E-BIKE
BICYCLE
MARKET SIZE:
USD 1.2 Billion market.
2
nd
largest Producer of cycles.
12 million Cycles production every year form
which 3 million are exported.
This shows huge Domestic market.
9.2% of Global market. (UCPMA, 2013)


LATEST THREATS
China low priced cycles consuming the market
share of Indian cycles in global market.
This is due to low raw material costs and mass
production of cycles by china. (Economictimes,
2012)
MAJOR PLARERS
HERO
BSA
ATLAS
AVON (UCPMA, 2013)
MARKET SIZE:
2008 1, 10,000 vehicles gone down to 45,000 in 2013
Weak electric bike market
Problem with peoples trust on Electric vehicle
Batteries (Frobes, 2013)
MAJOR PLARERS
Bajaj Auto
BPG Motors
BSA Motors
Hero Electric
Yo Bike (Rediff, 2013)

PROBLEM IN INDUSTRY
Lack of innovation in Industry
Unable to keep the trust of people by providing
decent battery life time. (standard, 2012)
Market lead by Hero electric, as it has 60% of the
market share followed by Yo bikes and BSA
motors.
7

























2. SEGMENTATION
EMPLOYEES STUDENTS
URBAN SEMI-URBAN URBAN SEMI-URBAN
DEMOGRAPHICS
AGE
TRAFFIC PROBLEM
18-30 18-30 15-18 15-18
GEO & DEMOGRAPHIC SEGMENTATION
ATTRACTIVENESS
30-60 30-60 18-25 18-25
HIGH MEDI
UM
HIGH MEDIU
M
HIGH MEDIU
M
HIGH MEDIU
M
AWARENESS
HIGH MEDI
UM
HIGH HIGH HIGH MEDIU
M
HIGH HIGH
INCOME
MED MED HIGH MED HIGH M/H HIGH MED
MED MED HIGH MED HIGH MED MED MED
PHSYCHOGRAPHIC SEGMENTATION
STUDENTS
CONCERNED NON-CONCERNED CONCERNED

NON-CONCERNED

ENVIRONMENTAL
LIFE STYLE PREFERED
NEW NEW NEW NEW OLD OLD OLD OLD
EMPLOYEES
PRICE SENSITIVE
LOW MED LOW MED MED HIGH MED HIGH
ATTITUDE TO
PRODUCT
ENTHU
SIAST
POSITI
VE

ENTHUS
IAST

POSITI
VE

POSITI
VE
INDEFF
ERENT
POSITIV
E

INDEFF
ERENT
ATTRACTIVENESS
MED MED HIGH MED HIGH LOW MED LOW
Here, As per the segmentation the Employees and Students who are living in Urban Cities and facing lot of
problem with heavy traffic conditions showing high attractiveness to the products.
In these Employees/Business people with higher earnings are the target market for Roller Rhine.
Including this segment, Students in Urban areas and all medium attractions are target segment of Roller
Mini.
Since there is no need for License for these vehicles, it became high attraction to Students 15-18 years.
8


From the segmentation the Target Market for Roller
Bikes is Urban Employees/Business people and Students. Since Traffic jam is a big issue to reach
office by time for Urban Employees they buy these products.









Students from age 15-18 is also good target market for Roller Mini, Since there is no
need of License for these vehicles and Parents also encouraged to buy these bikes for
their kids to low top speed.
Roller Rhine is extremely designed for luxury people who wants to look unique and
wants the best in use. So, this product targets Business people with High income levels.



Talking about the Positioning in the market For Roller Bikes. Roller Mini
takes care of Mid-level market segment and Roller Rhine is for the Luxury segment. There is no
much Innovation in the Indian market and most of the Electric Driven bike are of very basic
technology.
BSA tried to bring some innovation in the form of BSA FOLDSMAN a
foldable cycle, but it does not satisfy the needs of Target segment, which resulted in failure of
this product.
3. TARGET MARKET
ROLLER MINI
1. BUSINESS PEOPLE/ EMPLOYEES IN BIG CITIES
2. STUDENTS IN BIG CITIES
3. EMPLOYEES / BUSINESS PEOPLE IN SMALL
CITIES
P
R
I
O
R
I
T
Y
ROLLER RHINE
S
P
E
C
I
F
C
BUSINESS PEOPLE OR EMPLOYEES WITH HIGH INCOME
IN BIG CITIES
4. POSITIONING STRATEGY
9

HIGH INNOVATION
LOW INNOVATION
2. FIGURE: POSITIONING (Gray Armstrong, 2004)

















Competitors for Roller Mini will be basic E-bikes from Hero which are
lacking innovation and up gradation to the technology. The High end E-bike from Hero costs
around RS 48,000/- which is higher than Cost of Roller Mini. At the same time Roller mini beats
Hero Electric Cruz in Specifications as well as Innovative design which will be Core competency
of Roller Mini.
Talking about Roller Rhine, it is the only Luxury class E-bike available
in Indian market and alternative is to go for sporty Bikes like BTWIN and TREK which are really
good in built quality and design for speed cycling but cant satisfy need of E-bike. So, the people
who wants to keep themselves unique from others will go for Roller Rhine which is its Core
Competency.

HIGH PRICE
LOW PRICE BSA FOLDMAN
(RS 16,000)
Hercules Ryder
Contour Speed
2013(RS 21,000)
BTWIN FC Road Bike
2013(RS 134,000)
ROLLER MINI
(RS 42,000)
ROLLER RHINE (RS
95,000)
TREK DOMANE 4.3
2013(RS 168,000)
Hero Electric Cruz
(RS 46,000)
10

3. FIGURE: Poters five forces model (Porter, 1985)














The above diagram represents the five factors that influence the
challenges in a business. Study of these five forces will help us to Prepare for facing the
challenges.


In every attractive market, there is always a threat of new entries
trying to cut the share of our market. Sometimes big players in other relative industries can
come up as competition which can lead to fall in the sales of products.
Avoiding these new entries is not possible. So, only way to sustain
in the market is by providing value for the customers in quality of product and Upgrading with
new technologies.
5. MICHEL POTER FIVE FORCES MODEL
THREATS OF
NEW ENTRY
SUPPLIER
BARGAINING
POWER
BUYER
BARGAINING
POWER
THREATS OF
SUBSTITUTION
RIVALRY
WITHIN THE
EXISTING
FIRMS
THREATS OF NEW ENTRY

SOLUTION
11

Substitutes are always an option in case of these products.
People who cant afford these will go for Bicycles. But riding bicycle for 10 to 15 km before
going to office particularly in urban environment is risk. So, People who can afford it will not
look for substitution. Only if any new technology, efficient than this will be a substitute.


When we launch a product with new technology,
we will go for price skimming. But there is every chance of our competitors come up with same
as our threat which results in cut down of profits and sharing in the target market segment.
In this case we can only try to hold our market share by providing better
value to our customers and try for better innovations.


In case of supplier most of the hard ware parts are
imported from china as it is biggest supplier. The bike frames are made local from Ludhiana.
These are the standard suppliers for all the bike manufacturers. As we deal in bulk production
the supplier bargaining power will be less.


With the Innovative Products and New Technology,
our products stands as value for money. Relatively when compared to demand in country like
India the competition is less. So, Buyer bargaining power is low.
Looking at all the five forces of Poter Threat of new entries
and Competition are only major effecting factors that we need to cope up with. For those
common solution is to give Value for Money and keep up grading to new technologies.




THREATS OF SUBSTITUTION

RIVALRY WITH EXISTING COMPETITORS

SOLUTION
SUPPLIER BARGAINING POWER

BUYER BARGAINING POWER

12

4. FIGURE: PESTEL ANALYSIS (Philip R Cateora, 2008)















POLITICAL: Indian Government announced $ 4.13 billion program to support
Electric vehicles which include development of infrastructure, Schemes for creating
interest in people, etc.
ENVIRONMENTAL: These factors do not impact much on this products.
SOCIAL: The success of these products will make India fulfilled its objectives regarding
electric vehicles and will improve its status in IEA (International Energy Association).
TECHNOLOGICAL: Exploitation of new technologies by the competitors will affect
the sales of our product and the remedy is to innovate new things to sustain in the
market.
ECONOMICAL: The economic situation of the country also effects the sales of
product. The situations of Recession can create a mess in the market.
LEGAL: Government encourages us in development of products related to electric
vehicles. So, legal factors will cat favorable.
6. PESTEL ANALYSIS
ROLLER
BIKES
LEGAL
ECONOMIC
TECHNOLOGICAL
POLITICAL
ENVIRONMENT
SOCIAL
13

POTENTIAL
EXPERIENCE
-> 2 Year Replaceble
Battery Warrenty.
AUGMENTED
EXPERIENCE
-> Foldable compact
design.
BASIC EXPERIENCE
-> Electric Drive.
->Big Battery Life.
->Decent Speed.
CORE EXPERIENCE
-> Travelling in Busy
cities.
->Ease of Driving
Roller RHINE
5. FIGURE: PRODUCT MIX (Gray Armstrong, 2004)

Both the products of Roller bikes are a mixture of high value
additions to the regular product. This additional benefits gives these products an edge over
other competitive products in market.














The variation in the two products attracts two different segments of
people which increases the target market for selling the products.





7. PRODUCT MIX
Roller Mini
Targets Employees of middle and upper middle class.
Innovative Design: Foldable and wheeled like trolley.
High Battery Life: 40v LiFePO4 battery.
Targets High Class People
Premium Design: Stunning premium looks.
Carbon Fiber Body: Light weight 15kgs.
14

The pricing of these products is a bit tricky as some parts of these
vehicles are imported and some are locally made. So, there will be charges like Freight charges,
custom duty charges, etc. for importing which also include in the pricing.






















8. PRICING MIX
FOR ROLLER MINI
Total Manufacturing Cost
Cost of Imported Accessories + Local made hardware cost + Assembling
Charges
COST OF IMPORTED ACCESSORIES
IMPROTED SPARES FROM CHINA = BATTERY PACKS + BRAKE SETS + HUB MOTORS + CONTROLLER KITS
= US$ 160 = RUPEES 9600(Considering 1USD = 60 RUPEES)
FOB
CHINA
A
Freight
&
Insuran
ce B
CIF Cost
C=
A+B
DUTY &
CLEARE
-NCE D
Landed
Cost
C+D=E
$160
$12 $172
RS 230
RS 10,600
NOTE: The price of Spare from china are taken from Alibaba.com, by talking & bargaining with the dealer for an
Order of 1000 Sets. Below is the screenshot of dealer in Website. (Changzhou Hua Yu Xin Feng Motor Co., 2013)
15

LANDING COST OF IMPORTED ACCESSORIES FROM CHAINA = 10,600
TOTAL MANIFACTURING COST OF ROLLER MINI = 10,600+6000+2000 = RS 18,200/-
TOTAL COST OF ROLLER MINI = Manufacturing Cost + Marketing and Other Miscellaneous Expenses
= 18,200 + 5000 = RS 23,200/-


PROFIT = RS 8,480








As the product is new to the market we should spend substantial
amount for marketing the product.
MARKAETING AND OTHER MISCELLANEOUS EXPENSES = RS 5000 per piece.














COST OF LOCAL MADE HARDWARE = FLEXIBLE FRAMES + LEDS + OTHER SPARES
= RS 6000/-
LABOUR CHARGES FOR ASSEMBLING AND MAINTAINANCE = RS 2000/-
PROFIT
Our
Margin
Disty
Price
Disty
Margin
MOR
MRP
Dealer
Margin
%
Dealer
Margin
D
e
a
l
e
r

P
r
i
c
e

D
i
s
t
y

M
a
r
g
i
n

%

RS 8,480
1
0
%

R
S

3
5
,
2
0
0

26.76% RS 31,680 RS 3,520
RS 4,800
12% RS 40,000 RS 38,600
16


























FOR ROLLER RHINE
COST OF IMPORTED ACCESSORIES
Here as this is a premium product, high care is taken in selecting the equipments. All the
requirements are imported from china to ensure the premium quality. Only assembling is taken
care locally.
BATTERY (36V, 9Ah) = $120(RS 7200) + CUSTOMISED CARBON FIBER FRAME = $700(RS 42000) +
HIGH PERFORMANCE HUB MOTOR = $160(RS 9600) + OTHER HIGH QUALITY SPARES = $ 150(RS
9000)
TOTAL COST OF IMPORTS FROM CHINA = $120+$700+$160+$150 = $1130(RS 67,800)
FOB
CHINA
A
Freight
&
Insuran
ce B
CIF Cost
C=
A+B
DUTY &
CLEARE
-NCE D
Landed
Cost
C+D=E
$1130
$20 $1150
RS 700
RS 69,700
17

TOTAL COST OF ROLLER RHINE = Manufacturing Cost + Marketing and Other Miscellaneous Expenses
= RS 71,700 + 3000 = RS 74,200



PROFIT = RS 19,256
TOTAL MANUFACTURING COST OF ROLLER RHINE = LANDED IMPORTS COST + LABOUR FOR ASSEMBLING
= RS 69,700 + 2000 = RS 71,700




























NOTE: The price of Spare from china are taken from Alibaba.com, by talking & bargaining with the dealer for an
Order of 100 Sets. Above are the screenshots of dealer in Website. (Changzhou Hua Yu Xin Feng Motor Co., 2013)
PROFIT
Our
Margin
Disty
Price
Disty
Margin
MOR
MRP
Dealer
Margin
%
Dealer
Margin
D
e
a
l
e
r

P
r
i
c
e

D
i
s
t
y

M
a
r
g
i
n

%

RS 19,256
1
0
%

R
S

1
0
3
,
8
4
0

20.60% RS 93,456 RS 10,384
RS 14,160
12% RS 118,000 RS 115,000
18


Launch of this product is planned in Five Metro-Cities of India
DELHI
MUMBAI
BANGALORE
CHENNAI
HYDERABAD
These are chosen to be closer to the target market which is Employees
and students in big cities.
Distributers in these cities will take responsibility of product availability according to the
demand. Special monitoring teams will keep an eye on public response towards
product.

Chennai is city with huge corporate hubs and People
who can afford our products. A part from this, since we importing a lot of goods from china
this is the right place with Sea port near to china and facilities of healthy transport to
all other cities. Assembly Garages also built in Chennai and from here finished products are
transported to distributers of other cities.










9. PLACE
Head Office CHENNAI
DISTRIBUTION SYSTEM
ONLINE REGULAR
Sale through Official Website is also
done to avoid the Distributor and
Dealer margins.
DISTRIBUTER
DEALER
Since these products and brand is new to the market, these two distribution systems are only used to reduce
initial investments. Official Show Rooms, Franchises are avoided for now. (Management, 2000)
19


















A man converting his bike into trolley in heavy traffic jam while all
other are stuck and walking with his trolley bike on Footpath.
Man or Women rolling her roller mini into a Shopping mall while
others parking their vehicles.

As this is a new product and a new brand promotional activities are taken as major
priority in this product launch.
All the ads, activities are concentrated towards capturing the attention of customers
and reflecting the advantages of our products. (Mahim Sagar, 2009)
10. PROMOTIONS AND BRANDING
ADVERTISING
POST-LAUNCH
PRE-LAUNCH
Teasers creating excitement in
customers and making them to
think what is the product.
Holdings near Corporate hubs and
colleges in metro cities.
Creative ads targeting areas like
Heavy Traffic Problems, Parking
Problems showing this product as
solution.
Print Media like news, Maxines etc.
HIDDEN INFORMATION ABOUT PRODUCT
PROVIDE CLEAR INFORMATION ABOUT PRODUCT
TV ADS, YOUTUBE ADS, GOOGLE+ n FACEBOOK PAGE,
PRINT ADS, etc.
EXAMPLE AD CONCEPTS
20




For promoting sales of the products EMI payment plans are provided to support the
employees financially.
Campaigns near companies and colleges are conducted to make the people experience
the value of products.
Participation in trade shows gives free advertising of our products. (Management, 2000)





In a country like India where word of mouth is very powerful Viral marketing is best
source to make a positive impact in public.
Most of our target market will use the social networks which can be used for reaching them.
Indian Review Portals like Autogyaan plays a crucial part since people are looking through their
reviews before buying products. (Management, 2000)
Here the marketing Cost is included in the product cost so there will be no extra cuts in profits for
promoting the products. This increases the flexibility in reducing cost of product by reducing its
promotional expenses.


When compared to other products in market Roller bikes have
their own differentiation factors.
Innovative Engineering design which concentrates on the needs of people.
High quality E-bike experience.
Premium feel in case of Roller Rhine.


SALES PROMOTIONS
EMI PLANS FOR EMPLOYEES
TRADE SHOWS PARTICIPATION
PRODUCT DEMONSTRATION CAMPS
VIRAL MARKETING
SOCIAL WEBSITES
REVIEW PORTALS
BLOGS
DIFFERENTIATION
BRAND TAGLINE: Roller Bikes Innovations for U
PRODUCT TAGs: Roller Mini Sleep with It, Roller Rhine E-Beauty
BRAND PROMISE: Providing innovative solutions for your movement.

21


FINANCIAL PLAN: Here the Financial requirements and sales targets are assumed and
worked towards achieving it. Below are the costs taken from pricing of the product. (Eddie
McLaney, 1999)
















Head Office & Fitting Garage Construction
Tools and other Equipments for Fitting 2,500,000 Rupees
Travelling and Research Expenses 500,000 Rupees
Other Expenses 200,000 Rupees
TOTAL INITIAL OPERATING EXPENSES 32,00,000 Rupees

11. ACTION PLAN
SELLING PRICE OF ROLLER MINI = 40,000 Rupees
SELLING PRICE OF ROLLER RHINE = 118,000 Rupees
MANUFACTURING COST OF ROLLER MINI = 18,200 Rupees
MANUFACTURING COST OF ROLLER RHINE = 71,700 Rupees
MARKETING COST OF ROLLER MINI = 5,000 Rupees
MARKETING COST OF ROLLER RHINE = 118,000 Rupees
DISTRIBUTION COST OF ROLLER MINI = 8,320 Rupees
DISTIBUTION COST OF ROLLER RHINE = 24,544 Rupees
INITIAL OPERATING EXPENSES
22

0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
TOTAL SALES












S.NO DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 TOTAL
01 EMPLOYEE SALARIES Rs 300,000 Rs 300,000 Rs 300,000 Rs 300,000 Rs 120,000
02 TRAVELING AND
ACCOMIDATION
EXPENSES
Rs 200,000 Rs 200,000 Rs 200,000 Rs 200,000 Rs 800,000
03 ASSET DEPRECIATION Rs 100,000 Rs 100,000 Rs 100,000 Rs 100,000 Rs 400,000
04 OFFICE EXPENSES Rs 100,000 Rs 100,000 Rs 100,000 Rs 100,000 Rs 400,000

S.no DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
01 ROLLER MINI 1000 1500 3000 4000
02 ROLLER RHINE 200 250 400 550
03 TOTAL SALES 63,600,000 89,500,000 167,200,000 224,900,000
SALES
OPERATING EXPENSES
23














S.No DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
01 ROLLER MINI Rs 5,000,000 Rs 7,500,000 Rs 15,000,000 Rs 20,000,000
02 ROLLER RHINE Rs 600,000 Rs 750,000 Rs 1,200,000 Rs 1,650,000
03 TOTAL MARKETING
EXPENSE
Rs 5,600,000 Rs 8,250,000 Rs 16,200,000 Rs 21,650,000
S.No DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
01 ROLLER MINI Rs 8,350,000 Rs 12,525,000 Rs 25,050,000 Rs 33,400,000
02 ROLLER RHINE Rs 4,908,800 Rs 6,136,000 Rs 9,817,600 Rs 13,499,200
03 TOTAL DISTRIBUTION
EXPENSES
Rs 13,258,800 Rs 18,661,000 Rs 34,867,600 Rs 46,899,200
S.no DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4
01 ROLLER MINI Rs 18,200,000 Rs 27,300,000 Rs 54,600,000 Rs 72,800,000
02 ROLLER RHINE Rs 14,340,000 Rs 17,925,000 Rs 28,680,000 Rs 39,435,000
03 TOTAL SALES Rs 32,540,000 Rs 45,225,000 Rs 83,280,000 Rs 112,235,000
MARKETING EXPENSES
DISTRIBUTION EXPENSES
MANUFACTURING EXPENSES
24

NET WORKING CAPITAL Rs 93,190,594

S.NO DESCRIPTION QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4 TOTAL
01 SALES Rs
63,600,000
RS
89,500,000
Rs
167,200,000
Rs
224,900,000
Rs
545,200,000
02 OPERATING EXPENSES Rs
700,000
Rs
700,000
Rs
700,000
Rs
700,000
Rs
280,000
03 MARKETING &
DISTRIBUTION EXPS.
Rs
18,858,800
Rs
26,911,000
Rs
51,067,600
Rs
68,549,200
Rs
165,386,600
04 MANIFACTURING
EXPENSES
Rs
32,540,000
Rs
45,225,000
Rs
83,280,000
Rs
112,235,000
Rs
273,280,000
05 PBIT Rs
11,501,200
Rs
16,664,000
Rs
32,152,400
Rs
43,415,800
Rs
106,253,400
06 TAX 9% 9% 9% 9% 9%
07 PAT Rs
10,466,092
Rs
15,164,240
Rs
29,258,684
Rs
39,508,378
Rs
96,690,594




PROFIT & LOSS ACCOUNT
0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000
QUARTER 1
QUARTER 2
QUARTER 3
QUARTER 4
REVENUE & EXPENDITURE
MANIFACTURING EXPENSES SALES
OPERATING EXPENSES MARKETING & DISTRIBUTION EXPS.
PAT
CASH FLOW
CAPITAL INVESTED Rs 35, 00,000
PROFIT AT END OF YEAR Rs 96,690,594
25

Bibliography
BMW (2013) www.electricbike.com, [Online], Available: http://www.electricbike.com/bmw/ [02 jan
2014].
Changzhou Hua Yu Xin Feng Motor Co., L. (2013) www.alibaba.com, [Online], Available:
http://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&SearchText=electric+bik
e+disk+braking+system [08 January 2014].
Del l Hawkins, D.L.M.A.M. (2010) Consumer Behaviour : Building Marketing Strategy, 11
th
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